CN103634625B - A kind of method and device for playing program credits - Google Patents
A kind of method and device for playing program credits Download PDFInfo
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- CN103634625B CN103634625B CN201310695694.0A CN201310695694A CN103634625B CN 103634625 B CN103634625 B CN 103634625B CN 201310695694 A CN201310695694 A CN 201310695694A CN 103634625 B CN103634625 B CN 103634625B
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- copy
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- 238000000034 method Methods 0.000 title claims abstract description 20
- 230000015572 biosynthetic process Effects 0.000 claims description 16
- 238000003786 synthesis reaction Methods 0.000 claims description 15
- 230000005540 biological transmission Effects 0.000 claims description 4
- 230000008878 coupling Effects 0.000 claims description 2
- 238000010168 coupling process Methods 0.000 claims description 2
- 238000005859 coupling reaction Methods 0.000 claims description 2
- 238000005516 engineering process Methods 0.000 abstract description 3
- 230000008569 process Effects 0.000 description 3
- 230000005611 electricity Effects 0.000 description 2
- 238000002513 implantation Methods 0.000 description 2
- 230000008901 benefit Effects 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 239000000686 essence Substances 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012216 screening Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Abstract
The present invention is applied to TV technology there is provided a kind of method for playing program credits, including：Receive the summary info of the TV mark sent and the program played；The characteristic information of TV is obtained according to the mark；Program credits information is obtained according to summary info, program credits information includes the first program credits corresponding with the program played；Copy is synthesized in the first program credits according to characteristic information, second program captions are formed；The second program captions are sent to TV, for televising.In the present invention, copy is synthesized in the first program credits by Cloud Server according to the characteristic information of TV, it is then sent to TV for playing, realizes and copy is implanted into program credits according to the characteristic information of TV so that the dispensing of advertisement has more specific aim.
Description
Technical field
The invention belongs to TV technology, more particularly to a kind of method and device for playing program credits.
Background technology
At present, the mode of advertisement has on intelligent television：Before program and program after playing video advertisement,
Video ads are intercutted in the middle of program, and also not during program is played, with reference to the characteristic information of user, as residing for user
Area and watch historical data of program category etc., in program credits be implanted into copy mode.It is existing in TV
The mode of upper advertisement is not bound with the characteristic information of user, the dispensing lack of targeted of advertisement.
The content of the invention
It is an object of the invention to provide it is a kind of play program credits method, it is intended to solve prior art can not according to
The problem of characteristic information at family accurately delivers copy in program credits.
The present invention is achieved in that a kind of method for playing program credits, including：
The summary info of the TV mark sent and the program played is received, the mark is used to mark the electricity
Depending on；
The characteristic information of the TV is obtained according to the mark；
Program credits information is obtained according to the summary info, the program credits information includes playing with described
Corresponding first program credits of program；
Copy is synthesized in first program credits according to the characteristic information, second program captions are formed；
The second program captions are sent to the TV, are televised for described.
Another object of the present invention is to provide a kind of device for playing program credits, including：
Receiving unit, for receiving the mark of TV transmission and the summary info for the program played, the mark is used
In the mark TV；
First acquisition unit, the characteristic information for obtaining the TV according to the mark；
Second acquisition unit, for obtaining program credits information, the program credits packet according to the summary info
Include the first program credits corresponding with the program played；
Synthesis unit, for copy to be synthesized in first program credits according to the characteristic information, is formed
Second program captions；
Transmitting element, for sending the second program captions to the TV, televises for described.
In the present invention, the summary info of the cloud server TV mark sent and the program played, according to
Mark obtains the characteristic information of TV, and the first program credits are obtained according to summary info, and according to the characteristic information of TV by text
Word advertisement is synthesized in the first program credits, is then sent to TV for playing, is realized and believed according to the feature of TV
Breath is implanted into copy in program credits so that the dispensing of advertisement has more specific aim.
Brief description of the drawings
Fig. 1 is a kind of applicable system architecture schematic diagram of method for playing program credits provided in an embodiment of the present invention；
Fig. 2 is a kind of implementation process figure of method for playing program credits provided in an embodiment of the present invention；
Fig. 3 is that a kind of method and step S204 for playing program credits provided in an embodiment of the present invention implements flow
Figure；
Fig. 4 is a kind of structured flowchart of device for playing program credits provided in an embodiment of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
In embodiments of the present invention, the summary letter of the cloud server TV mark sent and the program played
Breath, the characteristic information of TV is obtained according to mark, obtains the first program credits according to summary info, and believe according to the feature of TV
Copy is synthesized in the first program credits by breath, is then sent to TV for playing, is realized according to TV
Characteristic information is implanted into copy in program credits so that the dispensing of advertisement has more specific aim.
Fig. 1 shows a kind of applicable system architecture signal of method for playing program credits provided in an embodiment of the present invention
Figure, for convenience of description, only shows part related to the present embodiment.
As shown in figure 1, the system architecture includes TV 10, Cloud Server 20 and ad system 30.
TV 10 and Cloud Server 20 are connected in consolidated network, when playing program, and TV 10 is identified and broadcast
The relevant information for the program put is sent to Cloud Server 20；Stored in Cloud Server 20 TV characteristic information and with the program
Corresponding captions, it gets what is matched with the characteristic information of the TV according to the relevant information received from ad system 30
Copy, carries out captions synthesis, the captions for implanting copy then is returned into TV, for televising.
Fig. 2 shows a kind of implementation process for playing program credits method provided in an embodiment of the present invention, and details are as follows：
In step s 201, the summary info of the TV mark sent and the program played is received, the mark is used
In the mark TV.
In embodiments of the present invention, the mark that TV described in cloud server is sent, the mark is described for marking
TV.Mark includes the ID of TV（Identity）Or internet protocol address（Internet Protocol, IP）Etc. can be only
One represents the information of the TV.
Meanwhile, the summary info for the program played that cloud server TV is sent, e.g., TV plays electricity
Depending on play, summary info is TV play title and the collection number that broadcasts so that Cloud Server found according to the summary info and
The corresponding captions of this collection.
In step S202, the characteristic information of the TV is obtained according to the mark.
In embodiments of the present invention, the characteristic information of TV refers to the information for reflecting the TV user feature, e.g., institute possession
Area, watch the most program category of number of times and watch most TV station of number of times etc., these information are responsible for statistics by Cloud Server
And maintenance.Cloud Server obtains the characteristic information of the TV according to the mark, such as can analyze TV by the IP of TV
Affiliated area.
In step S203, according to the summary info obtain program credits information, the program credits information include with
Corresponding first program credits of the program played.
Cloud Server obtains corresponding program credits information according to the summary info of reception, and program credits information includes
But it is not limited to the first program credits.
In step S204, copy is synthesized in first program credits according to the characteristic information, formed
Second program captions.
Copy is provided by ad system, and the content that copy is shown includes keyword and advertisement text, such as text
Word advertisement " shuttlecock：South Mountain Badminton Stadium phone 1234567890 ", wherein keyword are " shuttlecock ", and advertisement text is " south
Mountain Badminton Stadium phone 1234567890 ".
In embodiments of the present invention, copy is implanted into program credits according to characteristic information.It is used as the one of the present invention
Individual embodiment, when the characteristic information includes affiliated area and watches number of times most program category, as shown in figure 3, S204 has
Body is：
In S301, N number of first advertisement is selected from copy according to the affiliated area, N is whole more than or equal to 0
Number.
In embodiments of the present invention, targetedly selected from copy according to affiliated area, as according to TV
IP address positioning obtains the user that the TV is Nanshan District, Shenzhen City, then all Nanshan District, Shenzhen Cities are filtered out from copy
Copy.
In S302, M second is selected from N number of first advertisement according to the program category for watching that number of times is most
Advertisement, M is the integer more than or equal to 0 and less than or equal to N.
On the basis of above-mentioned steps, according to watching that the most program category of number of times further targetedly selects, such as
The TV user watches that the most program category of number of times is sport category program, then from the result of above-mentioned steps, further screening
Go out copy of all Nanshan District, Shenzhen Cities on physical culture.
In S303, first program credits are matched with the keyword of the M the second advertisements.
In embodiments of the present invention, the first program credits of program TV played and the copy filtered out
Carry out characters matching.The form of copy can be " keyword：Advertisement text ", when the word in the first program credits and text
When the keyword of word advertisement is identical, you can synthesized.
During above-mentioned selection and matching, if ad system does not meet the copy of the condition, now
Synthesized without captions, or captions synthesis is carried out using the copy of acquiescence；Meet the condition if there is a plurality of
Copy, by specific priority ranking, a copy of selection highest priority carries out captions synthesis.In S304
In, the ad content for the second advertisement that first program credits are consistent with matching result is synthesized, and forms second program
Captions.
In embodiments of the present invention, the copy that the first program credits are consistent with matching result is synthesized, to text
After the advertisement text addition bracket of word advertisement, it is spliced to behind the first program credits.Such as, the first program credits are " we are bright
It goes to play badminton ", the copy filtered out is " shuttlecock：South Mountain Badminton Stadium phone 1234567890 ", the knot of synthesis
Fruit is " we will go to play badminton tomorrow（South Mountain Badminton Stadium phone 1234567890）”.
Further, in order to which the copy to original captions and implantation makes a distinction, do not influence to original captions
Read, the ad content for the second advertisement that first program credits are consistent with matching result is synthesized, and what is be incorporated into is described
Second advertisement uses the color different from first program credits, to show difference.Such as, above-mentioned " we will go to play badminton tomorrow "
Partly it is black font, "（South Mountain Badminton Stadium phone 1234567890）" it is partly blue font.
In step S205, the second program captions are sent to the TV, are televised for described.
After the second program captions synthesized, you can send, televised for described to TV.
Further, due in the program of broadcasting, not being that each captions can all be implanted into copy, in order to reduce
Information traffic volume between Cloud Server and TV, Cloud Server is played timetable according to the captions and closed to TV transmission
Into the second program captions, the captions received are replaced original corresponding captions by TV.
The program credits information of cloud server also includes captions corresponding with first program credits and played
Timetable, each captions are all corresponding with broadcast time, e.g., 0 point 30 seconds：" where", 43 points 20 seconds：" we will go to beat tomorrow
Shuttlecock " etc..
By above-mentioned matching process, copy is implanted in " we will go to play badminton tomorrow " this captions, then
In 43 points after program starts, the captions after implantation copy, " we will go to play badminton tomorrow Cloud Server within 20 seconds（South Mountain
Badminton Stadium phone 1234567890）" send to TV, replace original " we will go to play badminton tomorrow "；And " where”
This captions is not implanted into copy, then does not send, and TV is played out according to original captions.
In embodiments of the present invention, the summary letter of the cloud server TV mark sent and the program played
Breath, the characteristic information of TV is obtained according to mark, obtains the first program credits according to summary info, and believe according to the feature of TV
Copy is synthesized in the first program credits by breath, is then sent to TV for playing, is realized according to TV
Characteristic information is implanted into copy in program credits so that the dispensing of advertisement has more specific aim.
Fig. 4 shows a kind of structured flowchart of device for playing program credits provided in an embodiment of the present invention, and the device can
With in the equipment such as Cloud Server, the side for performing a kind of broadcasting program credits described in Fig. 2 of the present invention to Fig. 3 embodiments
Method.For convenience of description, it illustrate only part related to the present embodiment.
Reference picture 4, the device includes：
Receiving unit 41, receives the summary info of the TV mark sent and the program played, and the mark is used for
Mark the TV.
First acquisition unit 42, the characteristic information of TV is obtained according to the mark.
Second acquisition unit 43, program credits information is obtained according to summary info, and program credits information is included with broadcasting
Corresponding first program credits of program put.
Copy, is synthesized in the first program credits by synthesis unit 44 according to characteristic information, forms second program word
Curtain.
Transmitting element 45, sends second program captions, for televising to TV.
Alternatively, the content that copy is shown includes keyword and advertisement text.
Alternatively, characteristic information includes affiliated area and watches the most program category of number of times, and synthesis unit 44 includes：
First choice subelement, N number of first advertisement is selected according to the affiliated area from copy, N be more than etc.
In 0 integer.
Second selection subelement, M the is selected according to the program category for watching that number of times is most from N number of first advertisement
Two advertisements, M is the integer more than or equal to 0 and less than or equal to N.
Coupling subelement, the first program credits are matched with the keyword of the M the second advertisements.
Subelement is synthesized, the ad content for the second advertisement that the first program credits are consistent with matching result is synthesized,
Form second program captions.
Further, synthesis subelement is specifically for the wide of the second advertisement that the first program credits are consistent with matching result
Accuse content to be synthesized, the second advertisement being incorporated into uses the color different from the first program credits, to show difference.
Further, program credits information also includes captions corresponding with the first program credits broadcasting timetable, the hair
Unit 45 is sent specifically for playing the second program captions that timetable sends synthesis to TV according to captions.
In embodiments of the present invention, the summary letter of the cloud server TV mark sent and the program played
Breath, the characteristic information of TV is obtained according to mark, obtains the first program credits according to summary info, and believe according to the feature of TV
Copy is synthesized in the first program credits by breath, is then sent to TV for playing, is realized according to TV
Characteristic information is implanted into copy in program credits so that the dispensing of advertisement has more specific aim.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
Any modifications, equivalent substitutions and improvements made within refreshing and principle etc., should be included in the scope of the protection.
Claims (8)
1. a kind of method for playing program credits, it is characterised in that methods described includes：
The summary info of the TV mark sent and the program played is received, the mark is used to mark the TV；
The characteristic information of the TV is obtained according to the mark, the characteristic information includes affiliated area and watches that number of times is most
Program category；
Program credits information is obtained according to the summary info, the program credits information includes and the program played
Corresponding first program credits；
Copy is synthesized in first program credits according to the characteristic information, second program captions are formed；
The second program captions are sent to the TV, are televised for described；
It is described that copy is synthesized in first program credits according to the characteristic information, form second program captions bag
Include：
N number of first advertisement is selected from copy according to the affiliated area, N is the integer more than or equal to 0；
M the second advertisements are selected from N number of first advertisement according to the program category for watching that number of times is most, M be more than
Integer equal to 0 and less than or equal to N；
First program credits are matched with the keyword of the M the second advertisements；
The ad content for the second advertisement that first program credits are consistent with matching result is synthesized, and forms second program
Captions.
2. the method as described in claim 1, it is characterised in that the content that the copy is shown includes keyword and wide
Accuse text.
3. the method as described in claim 1, it is characterised in that described that first program credits are consistent with matching result
Second advertisement, which carries out synthesis, to be included：
The ad content for the second advertisement that first program credits are consistent with matching result is synthesized, and what is be incorporated into is described wide
Accuse content and use the color for being different from first program credits, to show difference.
4. the method as described in any one of claims 1 to 3, it is characterised in that the program credits information also include with it is described
The corresponding captions of first program credits play timetable,
It is described to include to the TV transmission second program captions：
The second program captions that timetable sends synthesis to the TV are played according to the captions.
5. a kind of device for playing program credits, it is characterised in that described device includes：
Receiving unit, for receiving the mark of TV transmission and the summary info for the program played, the mark is used to mark
Remember the TV；
First acquisition unit, the characteristic information for obtaining the TV according to the mark, the characteristic information includes affiliated
Area and watch the most program category of number of times；
Second acquisition unit, for according to the summary info obtain program credits information, the program credits information include with
Corresponding first program credits of the program played；
Synthesis unit, for copy to be synthesized in first program credits according to the characteristic information, forms second
Program credits；
Transmitting element, for sending the second program captions to the TV, televises for described；
The synthesis unit includes：
First choice subelement, for selecting N number of first advertisement from copy according to the affiliated area, N be more than etc.
In 0 integer；
Second selection subelement, for watching that the most program category of number of times selects M from N number of first advertisement according to
Individual second advertisement, M is the integer more than or equal to 0 and less than or equal to N；
Coupling subelement, for first program credits to be matched with the keyword of the M the second advertisements；
Subelement is synthesized, the ad content of the second advertisement for first program credits to be consistent with matching result is closed
Into formation second program captions.
6. device as claimed in claim 5, it is characterised in that the content that the copy is shown includes keyword and wide
Accuse text.
7. device as claimed in claim 5, it is characterised in that the synthesis subelement is specifically for by the first program word
The ad content for the second advertisement that curtain is consistent with matching result is synthesized, and second advertisement being incorporated into is used different from described
The color of first program credits, to show difference.
8. the device as described in any one of claim 5~7, it is characterised in that the program credits information also include with it is described
The corresponding captions of first program credits play timetable,
The transmitting element according to the captions specifically for playing the second section that timetable sends synthesis to the TV
Mesh captions.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310695694.0A CN103634625B (en) | 2013-12-17 | 2013-12-17 | A kind of method and device for playing program credits |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310695694.0A CN103634625B (en) | 2013-12-17 | 2013-12-17 | A kind of method and device for playing program credits |
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| Publication Number | Publication Date |
|---|---|
| CN103634625A CN103634625A (en) | 2014-03-12 |
| CN103634625B true CN103634625B (en) | 2017-10-20 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310695694.0A Expired - Fee Related CN103634625B (en) | 2013-12-17 | 2013-12-17 | A kind of method and device for playing program credits |
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Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106507175A (en) * | 2016-11-09 | 2017-03-15 | 北京小米移动软件有限公司 | Method of video image processing and device |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101388969A (en) * | 2008-09-10 | 2009-03-18 | 新奥特（北京）视频技术有限公司 | On-line playbill driven multiple channel subtitle editing and playing method |
| CN102111645A (en) * | 2009-12-29 | 2011-06-29 | 北京四达时代软件技术股份有限公司 | Information insertion method and information insertion system |
| CN102118401A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Media playing method and system, content transmission network equipment and advertisement server (AS) |
| CN102143340A (en) * | 2011-03-17 | 2011-08-03 | 广东九联科技股份有限公司 | Method and system for displaying information on television screen through set top box |
| CN102986240A (en) * | 2010-07-08 | 2013-03-20 | 纳格拉影像股份有限公司 | Method and device to enhance video content |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8296796B2 (en) * | 2007-12-11 | 2012-10-23 | Lg Electronics Inc. | Digital broadcasting receiver and a data processing method |
-
2013
- 2013-12-17 CN CN201310695694.0A patent/CN103634625B/en not_active Expired - Fee Related
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN101388969A (en) * | 2008-09-10 | 2009-03-18 | 新奥特（北京）视频技术有限公司 | On-line playbill driven multiple channel subtitle editing and playing method |
| CN102111645A (en) * | 2009-12-29 | 2011-06-29 | 北京四达时代软件技术股份有限公司 | Information insertion method and information insertion system |
| CN102118401A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Media playing method and system, content transmission network equipment and advertisement server (AS) |
| CN102986240A (en) * | 2010-07-08 | 2013-03-20 | 纳格拉影像股份有限公司 | Method and device to enhance video content |
| CN102143340A (en) * | 2011-03-17 | 2011-08-03 | 广东九联科技股份有限公司 | Method and system for displaying information on television screen through set top box |
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