KR20070035328A - Apparatus and method for ticker service using bi-directional broadcasting service - Google Patents

Abstract

The present invention relates to a device for providing a customized ticker service linked to a two-way broadcasting service and a method thereof, and more particularly, to selectively provide a desired ticker, and to set and provide the property and screen layout of the ticker according to a viewer input. , And a method and a method for providing a customized ticker service linked to a two-way broadcast service.

The present invention is a device for providing a ticker service in conjunction with a two-way broadcast service, a setting information DB for storing the ticker selection information and the ticker setting information according to a user input, a message DB for storing a message to be output through the ticker, Ticker generating means for generating a ticker in response to a request from the outside, a process of searching / selecting / setting the ticker to be output on the interactive TV screen according to a user's request, and processing the ticker selection information and the ticker setting information input from the user Ticker setting means for storing in the setting information DB, a resource for setting a multicast group and assigning an SMS reception number with reference to the ticker selection information stored in the setting information DB for the ticker generated by the ticker generating means. Viewing via allocation means, return channel of interactive TV or by SMS receiving number Message collecting means for storing the message received from the message DB and the ticker output for reading the message stored in the message DB and processing according to the ticker setting information stored in the setting information DB to output to the ticker Including means.

Interactive broadcast, ticker, ticker group setting, property setting, screen layout setting,

Description

Apparatus and method for providing customized ticker service interworking with interactive broadcasting service {Apparatus and method for ticker service using bi-directional broadcasting service}

1 is a configuration diagram of an embodiment of a bidirectional broadcast service system to which the present invention is applied;

2 is a block diagram of an apparatus for providing a customized ticker service linked to a bidirectional broadcast service according to an embodiment of the present invention;

3 is a flowchart illustrating a method for providing a customized ticker service in conjunction with a bidirectional broadcast service according to an embodiment of the present invention;

4 is an explanatory diagram for a method of providing a customized ticker service linked to a bidirectional broadcast service according to an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

11: interactive TV 12: Internet

13: two-way broadcasting system 14: character broadcasting provider

15: mobile communication network 16: mobile communication terminal

21: ticker generation unit 22: resource allocation unit

23: ticker setting unit 24: message collection unit

25: ticker output unit 26: message DB

27: setting information DB

The present invention relates to a device for providing a customized ticker service linked to a two-way broadcasting service and a method thereof, and more particularly, to selectively provide a desired ticker, and to set and provide the property and screen layout of the ticker according to a viewer input. The present invention relates to a customized ticker service providing apparatus interworking with a two-way broadcasting service and a method thereof.

Recently, the broadcasting environment is changing due to the development of technology and changing demands of viewers. In other words, the current broadcasting environment is changed from analog broadcasting to digital broadcasting, diversified broadcasting media such as terrestrial cable, cable, satellite, etc., interworking with a communication network, and increasingly intelligent broadcasting terminals. More severe changes are going through.

Interactive TV service is a service that can receive digital multimedia contents such as games, education and life information through a TV, and viewers can use various services such as games, additional information, and shopping with a simple remote control operation. .

Generally, a TV for watching two-way broadcasting is called various concepts such as a smart TV, an enhanced TV, an intelligent TV, an internet TV, and the like. In theory, interactive TV refers to a TV that allows the viewer to control what to watch and when to watch it. Functionally, a TV that integrates Internet service, data broadcasting service, and personal video recorder (PVR) functions in addition to general broadcasting it means.

An interactive TV service is a service that allows a viewer and a broadcaster to interact with each other, rather than unilaterally transmitting a program from a broadcaster, as in a conventional broadcast. To this end, the broadcasting station may additionally produce content that implements the interactive function in addition to the program and transmit the content to the viewer, and the viewer may express intention through a return channel.

On the other hand, in recent years, over-the-air broadcasting or cable broadcasting provides a ticker service that displays real-time information such as weather and news on a part of the screen in the form of stock quotes or billboards.

However, since the conventional ticker service is a one-way service, since the information such as stock status, sports text relay, and news are unilaterally provided, it is not possible to satisfy the viewer's desire to participate in media, and there is a problem in that it is provided regardless of the viewer's intention. .

In addition, as a ticker service to satisfy viewers' desire to participate in media, "Uri Duri Messenger", which is being serviced by cable broadcasters, is a ticker (Ticker) message sent by viewers in conjunction with Short Messaging Service (SMS). It is a service that prints out the form. However, this messenger messenger is also a one-sided service, and there is a problem that a user must watch even if they do not want it.

Accordingly, while providing a ticker service in which viewer participation is convenient by interworking with a two-way TV service, a more flexible service that can determine whether to output the ticker and the output position is urgently required.

The present invention was devised to meet the above demands. The present invention provides a customized ticker service by selectively providing a ticker desired by the viewer and setting and providing the ticker property and screen layout according to the viewer's input. An object thereof is to provide a providing apparatus and a method thereof.

Other objects and advantages of the invention will be described below and will be appreciated by the embodiments of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the claims.

The present invention for achieving the above object is a device for providing a ticker service in conjunction with a two-way broadcast service, and outputs through the setting information DB, the ticker for storing the ticker selection information and the ticker setting information according to the user input Message DB for storing messages, ticker generating means for generating tickers in response to requests from the outside, processing of searching / selecting / setting the tickers to be output on the interactive TV screen at the request of the user, and received from the user. Ticker setting means for storing the ticker selection information and the ticker setting information in the setting information DB, and the multicast group is set with reference to the ticker selection information stored in the setting information DB for the ticker generated by the ticker generating means. Resource allocating means for allocating SMS receiving number through return channel of interactive TV Alternatively, the message collecting means for storing the message input from the viewer in the message DB using the SMS receiving number and the message stored in the message DB are read and processed according to the ticker setting information stored in the setting information DB. Ticker output means for outputting to the ticker.

In addition, the present invention is a method for providing a ticker service in conjunction with a two-way broadcast service, a ticker generation step of generating a ticker according to the user's request, a ticker setting step of receiving and storing the ticker selection information and the ticker setting information from the user A resource allocation step of setting a multicast group of the generated ticker according to the ticker selection information received from the user and allocating an SMS reception number, a message transmitted through a bidirectional broadcast return channel or a message transmitted to an SMS reception number And a message output step of processing the collected message and outputting the collected message to the corresponding ticker by processing the collected message according to the ticker setting information received from the user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, the terms or words used in this specification and claims should not be construed as being limited to the ordinary or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only one of the most preferred embodiments of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

In addition, these equivalents should be understood to include not only equivalents now known, but also equivalents to be developed in the future, that is, all devices invented to perform the same function regardless of structure.

Thus, for example, the schematic diagrams herein should be understood to represent the conceptual aspects of exemplary circuits embodying the principles of the invention. Similarly, all flowcharts are to be understood as representing a variety of processes performed by a computer or processor, whether or not the computer may be substantially represented on a readable medium and whether or not the computer or processor is explicitly shown.

In the claims of this specification, components expressed as means for performing the functions described in the detailed description include all forms of software, including, for example, combinations of circuit elements to perform the functions or firmware / microcode, and the like. It is intended to include all methods of performing a function and are combined with appropriate circuitry for executing software to perform the function. The invention, as defined by these claims, is equivalent to what is understood from this specification, as any means capable of providing such functionality, as the functionality provided by the variously enumerated means are combined and in any way required by the claims. It should be understood that.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same components as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related known technology may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an embodiment of a bidirectional broadcast service system to which the present invention is applied.

As shown in FIG. 1, an interactive broadcasting service system to which the present invention is applied includes an interactive television 11, an internet 12, an interactive broadcasting system 13, a text broadcasting provider 14, a mobile communication network 15, and the like. A mobile communication terminal 16 is included.

The interactive TV 11 is a device for using an interactive broadcast service, and may be generally composed of a digital TV and a set-top box. The interactive TV 11 receives and outputs broadcast content from the interactive broadcast system 13, and transmits a user response signal received through the remote controller to the interactive broadcast system 13 through a return channel.

The Internet 12 is a digital data network for transmitting broadcast content provided by the interactive broadcast system 13 to the interactive TV 11 and delivering a response signal from the interactive TV 11 to the interactive broadcast system 13. In addition to the Internet 12, a cable network, a public telephone network (PSTN), or the like may be used.

The interactive broadcasting system 13 transmits the broadcasting contents to the storage server for storing the broadcasting contents, the interactive contents to the interactive TV 11, and receives a user response signal (eg, a ticker search signal, a ticker selection signal, and a ticker attribute) from the return channel. And a switching server for distributing broadcast contents. Here, the control server includes a ticker service providing apparatus 200 for providing a customized ticker service in conjunction with a bidirectional broadcast service according to an embodiment of the present invention.

That is, the interactive broadcasting system 13 manages contents and EPGs provided from the content provider 14, and provides broadcasting / recording / playback services by distributing the contents to a place adjacent to the subscriber through a CDN (Content Delivery Network). do. In this case, the content provided from the content provider 14 may include related additional information and an EPG for the additional information.

Meanwhile, the ticker service providing apparatus 200 includes a one-way ticker received from the text broadcasting provider 15 in a broadcast program, and provides a two-way ticker received from a user through a wired or wireless network according to a user setting. Included in the offer.

Here, the ticker service providing apparatus 200 does not unilaterally provide a ticker as in the related art, but selectively provides a ticker selected by a user, and also changes and provides an output position of the ticker according to a user setting.

Here, the two-way ticker provided by the ticker service providing apparatus 200 may be divided into a broadcast ticker, a group ticker, a personal ticker, and an advertisement ticker according to a message provider.

The broadcast type ticker is a ticker associated with a broadcast program and is intended for an unspecified number of viewers who watch TV. The number of tickers is limited, but there are many participants because it is linked with a broadcast program.

The group-type ticker is a ticker for a group, which targets a large number of viewers who are interested in a specific topic. For example, a celebrity fan club ticker or a snowboard club ticker may be an example.

Personalized tickers are intended for individuals or small groups, targeting viewers who want to watch TV and talk (for example, between lovers and friends), with a high number of tickers but fewer participants per ticker.

The advertisement-type ticker is a ticker for a product advertisement, and targets an unspecified number of viewers like home shopping, and a link to purchase a product is connected to the ticker.

In addition, there may be a comprehensive ticker that aggregates various tickers that are updated at a low frequency and provides them as one ticker, and an arbitration ticker that selects a message based on a predetermined criterion.

Hereinafter, a detailed configuration and operation process of the ticker service providing apparatus 200 will be described with reference to FIG. 2.

2 is a block diagram of an apparatus for providing a customized ticker service linked to a bidirectional broadcast service according to an embodiment of the present invention.

As shown in FIG. 2, the apparatus for providing a customized ticker service interworking with a bidirectional broadcasting service according to an embodiment of the present invention includes a ticker generator 21, a resource allocator 22, a ticker setup unit 23, The message collector 24, the ticker output unit 25, the message DB 26 and the setting information DB (27).

The ticker generating unit 21 generates a ticker according to a request from an operator, a fellowship, an individual, or a service operation manager connected by using the interactive TV 11, a PC, a mobile communication terminal 16, or the like. At this time, the type of generated ticker is a broadcast type ticker, a group type ticker, an individual type ticker, an advertisement type ticker, or the like, as described above. The type of ticker is provided to viewers according to the type of ticker.

In addition, the ticker generator 21 may set basic attributes of the generated ticker, that is, display speed, display method, text color, and font.

The resource allocator 22 sets up a multicast group with reference to the setting information DB 26 for each ticker generated by the ticker generator 21 and assigns an SMS reception number. Here, IGMP (Internet Group Management Protocol) can be used to set up a multicast group. IGMP is an Internet protocol that provides a means of advertising multicast groups to neighboring routers. Multicasting allows a host on the Internet to send content to a number of other predefined terminals.

Also, the SMS receiving number is a phone number for viewers who want to post to the ticker, and the viewer can participate in the ticker by sending a short message to the SMS receiving number.

The ticker setting unit 23 provides a function of searching / selecting / setting the ticker to be output on the screen according to a user's request, and stores the selection information and setting information in the setting information DB 27.

The ticker setting unit 23 transmits the currently outputable ticker list to the interactive TV 11 according to a user's request, generates a ticker list by selecting the ticker desired for output from the user, and then sets the ticker list to the setting information DB 27. Save it. At this time, the position (screen layout) and attributes (display speed, display method, text color, and font) in the screen of the tickers included in the ticker list are received from the user and stored in the setting information DB 27. The user may select a ticker to be provided, arrange the selected ticker, and reset the properties of the ticker using the remote controller of the interactive TV 11.

The message collector 24 stores the message received from the viewer through the return channel of the interactive TV or the short messaging service in the message DB 26. At this time, when the message received from the viewer is stored in the message DB 26, an index, a header, etc. indicating which ticker belongs to the message are matched and stored together.

The ticker output unit 25 reads the message stored in the message DB 26 and processes it according to the ticker setting information stored in the setting information DB 27 to output the corresponding ticker as shown in FIG. 4. Perform the function. As shown in FIG. 4, the tickers output to the two-way TV 11 are a plurality of tickers included in the ticker list generated according to the ticker selection information from the user, and the positions and attributes of the tickers are determined according to the user input. According to the set value. If there is no ticker list, recommendation tickers with high current utilization may be provided by default. Alternatively, the ticker included in the ticker list and the recommended ticker may be provided together.

In addition, the ticker output unit 25 performs a function of searching for a message included in the ticker and providing the viewer to the viewer through the interactive TV 11 according to the viewer request received through the return channel. do.

In addition, the ticker output unit 25 may insert and output an advertisement message at an interval of a predetermined time (for example, 1 minute) during the ticker output. The advertisement message may be inserted into a broadcast ticker or a group ticker other than the advertisement ticker, and may be input through an SMS message.

At this time, in the case of a highly popular broadcast program, a demand for outputting an advertisement message on a broadcast ticker will be concentrated. In this case, the message registration fee may be auctioned, and as a result, the successful advertisement message may be output.

Alternatively, like a general advertisement, a predetermined advertisement fee may be paid by a contract, and an advertisement message may be inserted into a broadcast ticker or a group ticker at predetermined intervals and output for a predetermined period.

For example, when a user who is watching a drama presses the "ticker" button on the remote controller, the currently popular recommended tickers (AAAA ticker, BBBB ticker) are displayed on the screen. Here, when the user requests the generation of the personal ticker using the remote controller, the personal ticker is generated, and an SMS receiving number is assigned and output on the screen of the interactive TV 11. The user then informs his friends of the SMS receiving number.

Thereafter, when the user presses the "main" button on the remote control, the screen is changed to a drama screen, and three tickers (AAAA ticker, BBBB ticker, and personal ticker) are output at the bottom of the screen as shown in FIG.

Then, while watching the drama, the message sent by the user and the user friend to the SMS receiving number is output through the personalized ticker. The ticker output unit 25 inserts and outputs an advertisement message for advertising drama related goods in the middle of outputting the personalized ticker. If the viewer clicks on the advertisement message, the viewer is directed to a linked product purchase web page.

Meanwhile, the user may retrieve the previous ticker message after finishing watching the drama. The user can search for the ticker message stored in the message DB 26 by pressing the "search" button on the remote controller. If the advertisement message is clicked on, the user is connected to the linked product purchase web page and output on the screen.

The message DB 26 stores a message input from the viewer through the return channel of the interactive TV 11 or through the short messaging service. Here, the message may include a link to a specific web page.

The setting information DB 27 stores the ticker selection information and the ticker setting information for each interactive TV 11.

Meanwhile, in the above-described exemplary embodiment, the ticker service device 200 is implemented in the form included in the interactive broadcasting system 13, but as another embodiment, the ticker service apparatus 200 may be independently implemented outside the interactive broadcasting system 13.

In addition, the ticker service providing apparatus 200 according to an embodiment of the present invention for charging a fee for providing a mediation device or a ticker service for selecting a message to be output to the ticker among the messages collected by the message collector 24 It may further include a charging device. The charging method will be described later in detail.

3 is a flowchart illustrating a method for providing a customized ticker service linked to a bidirectional broadcast service according to an embodiment of the present invention.

First, the ticker service providing apparatus 200 generates a ticker according to a request from an operator, a fellowship, an individual, or a service operation manager connected by using the interactive TV 11, the PC, the mobile communication terminal 16, and the like (301). ).

Then, attributes (display speed, display method, text color, font) for the generated ticker are set (302), and the multicast group and SMS receiving number are assigned (303). Here, the property of the ticker may be set to a predetermined basic property or may be set according to a user input through the interactive TV 11. The multicast group is set with reference to the ticker list generated by user selection.

Here, referring to the process of generating a ticker list, first, the ticker service providing apparatus 200 transmits a currently outputable ticker list to the interactive TV 11 according to a user's request, and selects a ticker desired for output from the user. Create and save the file so that it can be referenced later. At this time, when storing the ticker list, the position (screen layout) and attributes (display speed, display method, text color, and font) of the tickers included in the ticker list are received from the user and stored together. As such, the user may select a ticker to be provided using the remote controller of the interactive TV 11, arrange the selected ticker, and reset the properties of the ticker.

Thereafter, a message transmitted through an interactive broadcast return channel or a message transmitted to an SMS reception number is collected and stored (304). Then, the collected message is selected based on a predetermined standard (305), and output to the corresponding ticker (306). The message output to the ticker is transmitted to the interactive TV 11 included in the multicast group.

On the other hand, the charge for the ticker providing service according to the present invention may be charged in various directions. For example, a monthly fee for a ticker providing service may be charged, or a differential charge may be included by selectively including a fee for generating a ticker, an IGMP allocation, an SMS receiving number, and a ticker management.

In addition, a certain amount may be charged for the message output to the ticker, or may be differentially charged according to the priority of the message.

In addition, depending on the type of ticker (broadcast type, group type, individual type, advertising type) may be charged differently, depending on whether or not to receive advertising messages may be reduced or exempted.

As described above, according to the present invention, the viewer can selectively receive the desired ticker, can configure the screen layout to suit the viewer's taste, and can also set the property of the ticker.

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this, The person of ordinary skill in the art to which this invention belongs, Of course, various modifications and variations are possible within the scope of equivalent claims.

As described above, the present invention provides a customized ticker service in which viewer participation is convenient by interworking with an interactive TV service, and enables the user to set whether to output the ticker, properties, and screen layout according to the user's intention, thereby providing a more convenient and flexible ticker. There is an effect that can provide a service.

Claims (32)

Apparatus for providing a ticker service in conjunction with a two-way broadcast service, Setting information DB for storing the ticker selection information and the ticker setting information according to a user input; A message DB for storing a message to be output through the ticker; Ticker generating means for generating a ticker in response to a request from the outside; Ticker setting means for processing a search / selection / setting process of the ticker to be output to the interactive TV according to a user's request, and storing the ticker selection information and the ticker setting information received from the user in the setting information DB; Resource allocation means for setting a multicast group and allocating an SMS reception number with reference to the ticker selection information stored in the setting information DB for the ticker generated by the ticker generating means; Message collecting means for storing a message received from a viewer through a return channel of an interactive TV or using an SMS receiving number in the message DB; And Ticker output means for reading the message stored in the message DB and processing it according to the ticker setting information stored in the setting information DB to output to the corresponding ticker. Device for providing a custom ticker service in conjunction with a two-way broadcast service comprising a. The method of claim 1, Arbitration means for selecting the message to be displayed on the ticker among the messages input from the viewer Device for providing a custom ticker service in conjunction with a two-way broadcast service further comprising. The method of claim 1, The ticker generating means, Device for providing a custom ticker service in conjunction with a two-way broadcast service that further performs a function of setting a basic property for the generated ticker. The method of claim 1, The ticker setting means, Send the list of tickers currently output to the interactive TV according to the user's request, select the ticker to be output from the user, store the selection information in the setting information DB, and input the location and properties of the selected ticker on the screen. Receiving the setting information in the setting information DB Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 4, wherein The ticker list transmitted by the ticker setting means to the interactive TV is, Contains a list of recommended tickers by popularity Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 1, The ticker generated by the ticker generating means, Broadcast-type tickers in conjunction with broadcast programs, Group tickers for multiple viewers interested in a specific topic, Personalized tickers for individuals or small groups, Advertising ticker for product advertising, A comprehensive ticker that collects various kinds of tickers and provides them as one ticker. One of the arbitration tickers that sorts messages by certain criteria Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 1, The resource allocation means, Setting up a multicast group using the Internet Group Management Protocol (IGMP) Device for providing customized ticker service linked to the interactive broadcasting service. The method according to any one of claims 1 to 7, The ticker output means, Advertisement message is inserted into the ticker at predetermined intervals Device for providing customized ticker service linked to the interactive broadcasting service. The method according to any one of claims 1 to 7, The ticker output means, In response to a viewer's request received through a return channel, a message included in the ticker is searched and provided from the message DB. Device for providing customized ticker service linked to the interactive broadcasting service. The method according to any one of claims 1 to 7, The message output to the ticker is, Contains links to web pages Device for providing customized ticker service linked to the interactive broadcasting service. The method according to any one of claims 1 to 7, Further comprising the charging means for charging the charges in accordance with the provision of the ticker service Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 11, The charging means, To charge a monthly fee for a ticker offer Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 11, The charging means, Differentiate charges by selectively including charges for Ticker creation, IGMP allocation, SMS numbering, and Ticker management Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 11, The charging means, Charge a certain amount for the message output to the ticker Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 11, The charging means, Differential charging according to the priority of messages output to the ticker Device for providing customized ticker service linked to the interactive broadcasting service. The method of claim 11, Charge the amount by deducting the fee Device for providing customized ticker service linked to the interactive broadcasting service. As a method for providing a ticker service in conjunction with a two-way broadcast service, A ticker generation step of generating a ticker according to a user's request; A ticker setting step of receiving and storing the ticker selection information and the ticker setting information from a user; A resource allocating step of setting a multicast group of the generated tickers according to the ticker selection information received from the user and allocating an SMS reception number; A message collecting step of collecting a message transmitted through an interactive broadcast return channel or a message transmitted to an SMS reception number; And A ticker output step of processing the collected message according to the ticker setting information received from the user to output to the ticker How to provide a custom ticker service in conjunction with a two-way broadcast service comprising a. The method of claim 1, Message selection step of selecting the message to be output to the ticker from the collected message How to provide a custom ticker service in conjunction with a two-way broadcast service further comprising. The method of claim 17, The ticker generation step, Generate a ticker according to the user's request, and set the default properties for the generated ticker How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 17, The ticker setting step, Send the list of available tickers to the interactive TV according to the user's request, select the ticker you want to output from the user, save the selection information, and input the location and properties of the selected ticker into the screen to obtain the setting information. To store How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 20, The ticker list transmitted by the ticker setting means to the interactive TV is, Contains a list of recommended tickers by popularity How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 1, The ticker generated by the ticker generating means, Broadcast-type tickers in conjunction with broadcast programs, Group tickers for multiple viewers interested in a specific topic, Personalized tickers for individuals or small groups, Advertising ticker for product advertising, A comprehensive ticker that collects various kinds of tickers and provides them as one ticker. One of the arbitration tickers that sorts messages by certain criteria How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 1, The resource allocation step, Setting up a multicast group using the Internet Group Management Protocol (IGMP) How to provide a custom ticker service linked to the interactive broadcast service. The method according to any one of claims 17 to 23, The ticker output step, The stored message is read and processed according to the ticker setting information received from the user and output to the corresponding ticker, wherein the advertisement message is inserted and output at predetermined intervals. How to provide a custom ticker service linked to the interactive broadcast service. The method according to any one of claims 17 to 23, Searching and providing a message included in a corresponding ticker according to a viewer request received through a return channel How to provide a custom ticker service in conjunction with a two-way broadcast service further comprising. The method according to any one of claims 17 to 23, The message output to the ticker is, Contains links to web pages How to provide a custom ticker service linked to the interactive broadcast service. The method according to any one of claims 17 to 23, Charge step to charge fees for providing ticker service How to provide a custom ticker service in conjunction with a two-way broadcast service further comprising. The method of claim 27, The charging step, To charge a monthly fee for a ticker offer How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 27, The charging step, Differentiate charges by selectively including charges for Ticker creation, IGMP allocation, SMS numbering, and Ticker management How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 27, The charging step, Charge a certain amount for the message output to the ticker How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 27, The charging step, Differential charging according to the priority of messages output to the ticker How to provide a custom ticker service linked to the interactive broadcast service. The method of claim 27, Charge the amount by deducting the fee How to provide a custom ticker service linked to the interactive broadcast service.

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