CN110324683B - Method for playing advertisement on digital signboard - Google Patents
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- CN110324683B CN110324683B CN201810278380.3A CN201810278380A CN110324683B CN 110324683 B CN110324683 B CN 110324683B CN 201810278380 A CN201810278380 A CN 201810278380A CN 110324683 B CN110324683 B CN 110324683B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
A method for playing advertisement on digital sign board can easily obtain the interested advertisement type in a certain digital sign board area, and increase the playing time of the advertisement aiming at the favorite type of the user, so that the delivered advertisement can have better spreading effect. In addition, the method takes into account that the desire degree of the common audience for the surrounding digital signage and the desire degree of the audience with the designated searching purpose for the commodity are different, so a mixed investigation index is added, and the requirements of the common audience for the surrounding and the audience with the designated searching purpose can be met as much as possible. And the weighting proportion is adjusted according to the place where the digital label is placed.
Description
Technical Field
The invention relates to the field of content transmission, in particular to a method for playing advertisements on a digital signboard.
Background
The digital signage is a media system which issues various information to people through a large-screen display terminal in a large mall, a school, a hotel, a station and other places where people flow, and as long as a specific advertisement is sent at a specific place, a specific time period and a specific crowd, an advertisement effect is more effective. When the existing digital signage sends advertisements to people, most of the existing digital signage plays the advertisements of the noble nameplates in high-end markets, and the station plays the advertisements of travel agencies or shopping, so that the existing digital signage is not high in pertinence and cannot meet the requirements of people in many times.
Disclosure of Invention
In order to overcome the technical defects in the prior art, the invention provides a method for playing advertisements on a digital signage based on data statistics, which comprises the following steps:
a method for playing advertisements on a digital signboard comprises the following steps:
s1, detecting whether there is audience in front of the digital sign by the detecting device, if yes, starting the advertisement circulation playing mode, and going to step S2; otherwise, the operation is not continuously executed;
s2, the personnel counting module records the number of people staying in the viewing area when each advertisement is played and registers the number of people as the number of people in the viewing area;
s3, the central processing unit records the type of the advertisement;
s4, detecting whether there is audience using the digital signage control device, if yes, marking as interested user, entering step S5, otherwise, not continuing to execute operation;
s5, recording the type of the advertisement selected to be watched by the interested user by the central processing unit;
s6, the time recording unit records the time length of the interested user selecting to watch the advertisement;
s7, the central processing unit counts and analyzes the number of visitors and interested users of each type of advertisement in different time periods, obtains the target user number of each type of advertisement in different time periods according to a certain proportion weighting, and distributes the playing time of each type of advertisement in different time periods according to the target user number of each type of advertisement.
Mx＝a·n+b·N
The data is data in a certain time period, wherein N is the number of visitors, a is the weighted proportion of the number of visitors, N is the number of interested users, b is the weighted proportion of the number of interested users, and M isxThe number of target users for a certain type of advertisement, T is the total time for playing the advertisement on the digital sign, TxThe playing time of a certain type of advertisement.
The detection device is a sound detection device and an optical detection device.
By the method, the advertisement types which are interested by people in a certain digital signage area can be easily obtained, and the playing time of the advertisements can be prolonged according to the favorite types of the users, so that the delivered advertisements can have better spreading effect. In addition, the method takes into account that the desire degree of the common audience for the surrounding digital signage and the desire degree of the audience with the designated searching purpose for the commodity are different, so a mixed investigation index is added, and the requirements of the common audience for the surrounding and the audience with the designated searching purpose can be met as much as possible. And the weighting proportion is adjusted according to the place where the digital label is placed. In a large-scale market, due to the fact that the flow of people is large, the digital label is used for publicizing products to large-scale people, and therefore the weighted proportion of a is large; in the hotel, the weighting ratio of b is large because the traffic is not much and the service or goods near the hotel are publicized to people, so people have certain purposiveness when watching the advertisement. In addition, the scheme considers that the types of audiences in front of the digital sign are different in different time periods, the working hours can be watched by old people, and the working hours are watched by white collar, so that the number of people watching advertisements in different time periods can be counted, and corresponding adjustment can be performed according to different time periods.
Preferably, the method further comprises a step S8 in which the central processing unit uploads the data to the cloud processor, and the cloud processor analyzes the target number of users of each type of advertisement in different time periods for different digital signs, and uniformly allocates the playing time of each type of advertisement on different digital signs in a weighted average manner.
Since most of the time length for playing the advertisement is determined according to the amount of money given by the customer, and the time length for putting the advertisement is not suitable for one digital sign, the central processing unit uploads the data to the cloud processor, and the cloud processor analyzes which digital signs play what type of advertisement in a certain time period, so that the time length for playing the type of advertisement by the digital signs is increased, and the playing time on other digital signs is correspondingly reduced.
Preferably, in step S2, the people counting module subtracts the number of the audience who leaves the viewing area from the number of the audience who enters the viewing area at the advertisement playing time, so as to obtain the number of people who reside in the viewing area.
When the personnel statistics module is an optical detection device, the method can be only used, the required equipment is simple, and the data analysis step is easy.
More preferably, in step S2, the people counting module further comprises an image collecting device for collecting the number of viewers watching the advertisement in the viewing area. Whether the audience faces the digital sign is mainly determined by the image collecting device, so that the situation that a part of people do not watch advertisements and only stand in front of the digital sign is avoided.
Preferably, in step S4, after the viewer is marked as an interested user, the user registration means collects the appearance characteristics of the interested user and records the classification of the advertisement viewed by the interested user, and when the interested user is used again, automatically pops up the same type of advertisement as the advertisement viewed last by the interested user.
Preferably, in step S4, when the interested user selects to watch for more than 3 minutes or watches more than 10 advertisements, the interested user flag is cancelled.
Preferably, in step S2, the image collecting apparatus collects the number of viewers watching the advertisement, and the time recording unit simultaneously records the time of the viewers watching the advertisement, and when the time of watching the advertisement exceeds 5 seconds, records and registers the number of viewers. Since some viewers only pay attention to the advertisement of the digital signage, but do not have much deep knowledge of the advertisement, a time for watching the advertisement needs to be set to account for the number of viewers.
Preferably, the step S1 further includes
S11, the sound detection device detects whether the sound exceeds the preset decibel, if yes, the step S12 is executed, otherwise, the execution is not continued;
s12, detecting whether the article moves in front of the digital label by the optical detection device, if so, executing the step S13, otherwise, not executing;
s13, the digital sign starts playing the advertisement, controls the sound within a certain decibel and closes the sound detection device when playing;
and S14, continuously opening the optical detection device, detecting whether the article moves in front of the digital label, if not, closing the optical detection device, and if so, not executing the operation.
The beneficial effects are that:
according to the method and the system, the number of people watching the advertisements in the digital signage area is counted, the advertisement types which people are interested in are determined, the playing time of the advertisements which are put into the digital signage area is prolonged according to the favorite types of the users, and the put advertisements can have a better spreading effect. And a related evaluation mechanism is established for audiences of the common surrounding digital signage and audiences with specified search purposes, so that advertisements can be targeted for crowds at specific places in specific time periods, and the advertisement effect is better.
Drawings
FIG. 1 is a flow chart of the present invention.
Detailed Description
The invention will be further illustrated with reference to the following specific examples. It should be understood that these examples are for illustrative purposes only and are not intended to limit the scope of the present invention. Further, it should be understood that various changes or modifications of the present invention may be made by those skilled in the art after reading the teaching of the present invention, and such equivalents may fall within the scope of the present invention as defined in the appended claims.
A method for playing advertisements on a digital signboard comprises the following steps:
s1, detecting whether there is audience in front of the digital sign by the detecting device, if yes, starting the advertisement circulation playing mode, and going to step S2; otherwise, the operation is not continuously executed;
s2, the personnel counting module records the number of people staying in the viewing area when each advertisement is played and registers the number of people as the number of people in the viewing area;
s3, the central processing unit records the type of the advertisement;
s4, detecting whether there is audience using the digital signage control device, if yes, marking as interested user, entering step S5, otherwise, not executing operation;
s5, recording the type of the advertisement selected to be watched by the interested user by the central processing unit;
s6, the time recording unit records the time length of the interested user selecting to watch the advertisement;
s7, the central processing unit counts and analyzes the number of visitors and interested users of each type of advertisement in different time periods, obtains the target user number of each type of advertisement in different time periods according to a certain proportion weighting, and distributes the playing time of each type of advertisement in different time periods according to the target user number of each type of advertisement.
Mx＝a·n+b·N
The data is data in a certain time period, wherein N is the number of visitors, a is the weighted proportion of the number of visitors, N is the number of interested users, b is the weighted proportion of the number of interested users, and M isxThe number of target users for a certain type of advertisement, T is the total time for playing the advertisement on the digital sign, TxThe playing time of a certain type of advertisement.
Preferably, the method further comprises a step S8 in which the central processing unit uploads the data to the cloud processor, and the cloud processor analyzes the target number of users of each type of advertisement in different time periods for different digital signs, and uniformly allocates the playing time of each type of advertisement on different digital signs in a weighted average manner.
The digital signage control device is a touch screen or an image collection device, the digital signage can acquire gesture images of users through the image collection device, and the digital signage is controlled through the gesture images of the users.
Preferably, in step S2, the people counting module subtracts the number of the audience who leaves the viewing area from the number of the audience who enters the viewing area at the advertisement playing time, so as to obtain the number of people who reside in the viewing area.
When the personnel statistics module is an optical detection device, the method can be only used, the required equipment is simple, and the data analysis step is easy. The optical detection device can be an infrared distance measuring device, the outer layer optical detection device and the inner layer optical detection device are arranged around the viewing area, the distance between the outer layer optical detection device and the inner layer optical detection device is quite short, if, in a very close time period, an object passes through the outer optical detection device and then passes through the inner optical detection device, and when the outer layer optical detection device and the inner layer optical detection device detect that the distances between the object and the object are approximately equal, the person can be considered to enter the viewing area, if the conditions are the same, but the person leaves the viewing area after passing through the inner layer optical detection device and then the outer layer optical detection device, although the detection method has certain detection holes, the data is not accurate, but because the scheme is to count a large amount of data to obtain a trend, small errors can be ignored.
More preferably, in step S2, the people counting module further comprises an image collecting device for collecting the number of viewers watching the advertisement in the viewing area. The image collection device may be a depth camera.
Preferably, in step S4, after the viewer is marked as an interested user, the user registration means collects the appearance characteristics of the interested user and records the classification of the advertisement viewed by the interested user, and when the interested user is used again, automatically pops up the same type of advertisement as the advertisement viewed last by the interested user. The user registration device may be integrally formed with the image capture device. If the digital signage is to employ touch screen control, a fingerprint recognition device may be employed to act as the user registration device.
Preferably, in step S4, when the interested user selects to watch for more than 3 minutes or watches more than 10 advertisements, the interested user flag is cancelled.
Preferably, in step S2, the image collecting apparatus collects the number of viewers watching the advertisement, and the time recording unit simultaneously records the time of the viewers watching the advertisement, and when the time of watching the advertisement exceeds 5 seconds, records and registers the number of viewers.
Preferably, the step S1 further includes
S11, the sound detection device detects whether the sound exceeds the preset decibel, if yes, the step S12 is executed, otherwise, the execution is not continued;
s12, detecting whether the article moves in front of the digital label by the optical detection device, if so, executing the step S13, otherwise, not executing;
s13, the digital sign starts playing the advertisement, controls the sound within a certain decibel and closes the sound detection device when playing;
and S14, continuously opening the optical detection device, detecting whether the article moves in front of the digital label, if not, closing the optical detection device, and if so, not executing the operation.
It should be understood that the above-described embodiments of the present invention are merely examples for clearly illustrating the present invention, and are not intended to limit the embodiments of the present invention. Other variations and modifications will be apparent to persons skilled in the art in light of the above description. And are neither required nor exhaustive of all embodiments. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the claims of the present invention.
Claims (8)
1. A method for playing advertisements on a digital signboard is characterized by comprising the following steps:
s1, detecting whether there is audience in front of the digital sign by the detecting device, if yes, starting the advertisement circulation playing mode, and going to step S2; otherwise, the operation is not continuously executed;
s2, the personnel counting module records the number of people staying in the viewing area when each advertisement is played and registers the number of people as the number of people in the viewing area;
s3, the central processing unit records the type of the advertisement;
s4, detecting whether there is audience using the digital signage control device, if yes, marking as interested user, entering step S5, otherwise, not continuing to execute operation;
s5, recording the type of the advertisement selected to be watched by the interested user by the central processing unit;
s6, the time recording unit records the time length of the interested user selecting to watch the advertisement;
s7, the central processing unit statistically analyzes the number of visitors and the number of interested users of each type of advertisement in different time periods, obtains the number of target users of each type of advertisement in different time periods according to a certain proportion weighted average, and distributes the playing time of each type of advertisement in different time periods according to the number of target users of each type of advertisement.
2. The method for playing advertisement on digital signage as claimed in claim 1, further comprising the step of S8: the central processing unit uploads the data to the cloud processor, the cloud processor analyzes the target user number of various advertisements of different digital signs in different time periods, and the playing time of various advertisements on different digital signs is uniformly distributed in a weighted average mode.
3. The method as claimed in claim 1, wherein the people counting module obtains the number of people staying in the viewing area by subtracting the number of the viewers leaving the viewing area from the number of the viewers entering the viewing area at the advertisement playing time in step S2.
4. The method for playing advertisement on digital signage as claimed in claim 1, wherein in step S2, the people counting module further comprises an image collecting device for collecting the number of viewers watching the advertisement in the viewing area.
5. The method for playing advertisement on digital signage as claimed in claim 1, wherein in step S4, after the viewer is marked as interested user, the user registration device collects the appearance characteristics of the interested user and records the classification of the interested user browsing advertisement, and when the interested user is used again, automatically pops up the same type of advertisement as the advertisement last browsed by the interested user.
6. The method for playing advertisement on digital signage as claimed in claim 1, wherein in step S4, when the time selected for viewing by interested users exceeds 3 minutes or the number of advertisements viewed exceeds 10, the interested users are cancelled.
7. The method of claim 4, wherein in step S2, the image collecting device collects the number of viewers watching the advertisement, the time recording unit simultaneously records the time of the viewers watching the advertisement, and when the time of watching the advertisement exceeds 5 seconds, the time is recorded and registered as the number of viewers.
8. The method for playing digital signage advertisements as recited in claim 1, wherein step S1 further comprises
S11, the sound detection device detects whether the sound exceeds the preset decibel, if yes, the step S12 is executed, otherwise, the execution is not continued;
s12, detecting whether the article moves in front of the digital label by the optical detection device, if so, executing the step S13, otherwise, not executing;
s13, the digital sign starts playing the advertisement, controls the sound within a certain decibel and closes the sound detection device when playing;
and S14, continuously opening the optical detection device, detecting whether the article moves in front of the digital label, if not, closing the optical detection device, and if so, not executing the operation.
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| CN111128005A (en) * | 2019-11-22 | 2020-05-08 | 苏州马尔萨斯文化传媒有限公司 | Regional combined intelligent electronic billboard system based on multiple sensing |
| CN115423536B (en) * | 2022-10-31 | 2023-01-17 | 北京学橙归来科技有限公司 | Control method for publishing advertisement information in user management system |
| CN116091132B (en) * | 2023-04-06 | 2023-07-04 | 深圳市亲邻科技有限公司 | Advertisement putting effect determining method, device, medium and equipment |
| CN118134561A (en) * | 2023-10-19 | 2024-06-04 | 中泽信技术(深圳)有限公司 | Elevator advertisement processing method and device, storage medium and elevator |
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