CN105469281A - Platform advertisement display method and device, and server - Google Patents

Platform advertisement display method and device, and server Download PDF

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Publication number
CN105469281A
CN105469281A CN201510860691.7A CN201510860691A CN105469281A CN 105469281 A CN105469281 A CN 105469281A CN 201510860691 A CN201510860691 A CN 201510860691A CN 105469281 A CN105469281 A CN 105469281A
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user
display
platform
server
advertising message
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不公告发明人
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Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
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Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
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Priority to CN201510860691.7A priority Critical patent/CN105469281A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

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  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a platform advertisement display method and device, and a server. The method comprises the steps that an RFID reader-writer in the platform advertisement display device reads RFID cards in a bus card carried by each user, and obtains the user information; the RFID reader-writer enables the user information to be transmitted to a controller in the platform advertisement display device; the controller enables the user information of all users to be transmitted to the server, so as to enable the server to determine the advertisement information to be displayed at a platform according to the user information; the controller receives the display information transmitted by the server, wherein the display information comprises an advertisement information; and the controller enables the display information to be transmitted to a display of the platform advertisement display device, so as to enable the display to display the advertisement information. The method, device and server achieve a function of automatic display of a platform advertisement, does not need to carry out manual operation for replacing the advertisement, improves the efficiency, and saves the time.

Description

Platform advertisement display method, device and server
Technical field
The present invention relates to communication technical field, particularly relate to a kind of platform advertisement display method, device and server.
Background technology
Platform advertisement refers to the advertisement on the platform being arranged on vehicle parking station, and relative to the advertisement of other form, platform advertisement has the advantages such as audient personnel are wide, communication effect is good.User can stay one end time when waiting on platform, generally just carefully can arrive advertisement.
At present, the platform of a lot of bus stop is all provided with billboard, the paper being printed with advertisement is pasted onto on billboard, when advertisement changed by needs, needs staff original advertisement to be taken off, and again pastes new advertisement.In order to avoid affecting order of riding normally daytime, the work of replacing advertisement is many to be carried out at night.
The deficiencies in the prior art part is, the need of work of stickup and replacing advertisement manually completes, and wastes time and energy, inefficiency.
Summary of the invention
The invention provides a kind of platform advertisement display method, device and server, paste and change that advertisement is wasted time and energy, the technical matters of inefficiency in order to solve in prior art.
The invention provides a kind of platform advertisement display method, comprising:
Rfid interrogator in platform advertisement display reads the rfid card in the mass transit card that each user carries, and obtains the user profile of described user;
Described user profile is sent to the controller of platform advertisement display by described rfid interrogator;
The user profile of each user is sent to server by described controller, determines the advertising message needing to show at described platform to make described server according to described user profile;
The display information that described controller reception server sends, described display information comprises described advertising message;
Described display information is sent to the display of described platform advertisement display by described controller, shows described advertising message to make described display.
Further, also comprise:
Described controller receives the statistical information of each user that described rfid interrogator sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
Described statistical information is sent to described server by described controller, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
Further, described display information comprises at least two advertising messages and temporal information corresponding to each advertising message;
Accordingly, described display shows described advertising message, specifically comprises:
Described display is at least two advertising messages according to described temporal information display.
The present invention also provides a kind of platform advertisement display method, comprising:
The user profile of each user on the platform that the controller that server receives platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is by the rfid card acquisition in the mass transit card that reads user and carry;
Described server determines the advertising message needing to show at described platform according to described user profile;
Described server sends display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and show described advertising message by described display.
Further, also comprise:
Described server receives the statistical information of each user that described controller sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when described server is determined to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
The present invention also provides a kind of platform advertisement display, comprising: controller, display and rfid interrogator;
Described display and described rfid interrogator are electrically connected with described controller respectively;
Described rfid interrogator for: read the rfid card in the mass transit card that each user carries on platform, obtain the user profile of described user, and described user profile is sent to described controller;
Described controller is used for: the user profile of each user is sent to server, determines the advertising message needing to show at described platform to make described server according to described user profile; The display information that reception server sends, described display information comprises described advertising message; Described display information is sent to described display;
Described display is used for: after receiving described display information, show described advertising message.
Further, described controller also for:
Receive the statistical information of each user that described rfid interrogator sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
Described statistical information is sent to described server, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
Further, described display information comprises at least two advertising messages and temporal information corresponding to each advertising message;
Accordingly, described display is specifically for according to the display of described temporal information at least two advertising messages.
The present invention also provides a kind of server, comprising:
Receiver module, the user profile of each user on the platform that the controller receiving platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is obtained by the rfid card read in the mass transit card that carries of user;
Determination module, for determining the advertising message needing to show at described platform according to described user profile;
Sending module, for sending display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and shows described advertising message by described display.
Further, described receiver module also for:
Receive the statistical information of each user that described controller sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
Platform advertisement display method provided by the invention, device and server, the rfid card in the mass transit card that each user carries is read by the rfid interrogator in platform advertisement display, obtain the user profile of described user, described user profile is sent to the controller of platform advertisement display, the user profile of each user is sent to server by described controller, determine the advertising message needing to show at described platform according to described user profile to make described server, after the advertising message that described controller reception server sends, described advertising message is shown by the display of described platform advertisement display, achieve the automatic display function of platform advertisement, without the need to manually changing advertisement, improve efficiency, save the time.
Accompanying drawing explanation
The process flow diagram of the platform advertisement display method that Fig. 1 provides for the embodiment of the present invention one;
The process flow diagram of the platform advertisement display method that Fig. 2 provides for the embodiment of the present invention two;
The process flow diagram of the platform advertisement display method that Fig. 3 provides for the embodiment of the present invention three;
The structural representation of the platform advertisement display that Fig. 4 provides for the embodiment of the present invention four;
The structural representation of the server that Fig. 5 provides for the embodiment of the present invention five.
Embodiment
For making the object of the embodiment of the present invention, technical scheme and advantage clearly, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment one
The embodiment of the present invention one provides a kind of platform advertisement display method.The process flow diagram of the platform advertisement display method that Fig. 1 provides for the embodiment of the present invention one.As shown in Figure 1, the method in the present embodiment, can comprise:
RFID (RadioFrequencyIdentification, radio-frequency (RF) identification) read write line in step 101, platform advertisement display reads the rfid card in the mass transit card that each user carries, and obtains the user profile of described user.
Platform advertisement display in the present embodiment, controller, rfid interrogator and display can be comprised, described rfid interrogator and described display are electrically connected with described controller respectively, described display is for showing advertising message, and described rfid interrogator is for the information in the mass transit card that reads user and carry.
Particularly, can rfid card be provided with in the mass transit card that user carries with, in described rfid card, store the user profile of user, described user profile can comprise following any one or multiple: name, sex, occupation, age, hobby.Rfid interrogator in platform advertisement display can read the information of the rfid card in certain limit, thus obtains the user profile of each user on platform.
Described user profile is sent to the controller of platform advertisement display by step 102, described rfid interrogator.
The user profile of each user is sent to server by step 103, described controller, determines the advertising message needing to show at described platform to make described server according to described user profile.
Particularly, described controller can be communicated with described server by wired or wireless mode, described controller can at set intervals to the user profile of each user on described server outbound platform, to the user profile of each user on described server outbound platform when also can enter platform whenever having new user or have user to leave platform, the present embodiment is not restricted this.
After server receives the user profile of each user on platform, can determine according to described user profile the advertising message that needs to issue.
Particularly, can store the corresponding relation of the user profile such as different occupations, age, sex and respective advertisement information in described server, such as young woman can the advertisement such as corresponding cosmetics, dress ornament, and the elderly can the advertisement such as corresponding health products.Get the user profile on platform when server after, the advertising message of current applicable propelling movement can be determined according to user profile, and described advertising message is sent to controller.
The display information that step 104, described controller reception server send, described display information comprises described advertising message.
Particularly, described advertising message can be word, picture, video etc.
Described display information is sent to the display of described platform advertisement display by step 105, described controller, shows described advertising message to make described display.
Described display can be LCD display or LED display, can show described advertising message, makes the user on platform notice described advertising message.
In actual applications, user is when system of real name buys mass transit card, and can provide the partial information of oneself to public transport company, as age, sex etc., described information is solidificated in the rfid card of mass transit card by as user profile.When user waits at platform, the controller of platform advertisement display can obtain the user profile of described user by rfid interrogator, and the user profile of user each on platform is sent to server, server can determine according to user profile the advertising message needing display.
For the elderly, the advertisements such as network game, hand trip, cosmetics are useless substantially, even if push these advertisements to the elderly, often do not have much effects yet, similar, for student group, the advertisement of finance product or great number consumption is also useless substantially, if just carry out advertisement according to fixed mode, often produce little effect.Therefore, need to determine according to people's group property the advertising message that needs push to described crowd.In the present embodiment, the controller of platform advertisement display reads the information of the rfid card that user carries on platform by rfid interrogator, thus acquisition user profile, and send to server, convenient service device knows the user profile on each platform in time, and determine according to user profile the advertising message needing propelling movement, improve the work efficiency of server.
The platform advertisement display method that the present embodiment provides, the rfid card in the mass transit card that each user carries is read by the rfid interrogator in platform advertisement display, obtain the user profile of described user, described user profile is sent to the controller of platform advertisement display, the user profile of each user is sent to server by described controller, determine the advertising message needing to show at described platform according to described user profile to make described server, after the advertising message that described controller reception server sends, described advertising message is shown by the display of described platform advertisement display, achieve the automatic display function of platform advertisement, without the need to manually changing advertisement, improve efficiency, save the time.
In the technical scheme that above-described embodiment provides, the user profile determination advertising message that server sends according to controller, multiple implementation can be had, such as, user can be divided into youth according to the age by described server, middle age, several scopes such as old age, and according to the user profile of each user on current platform, determine the quantity of the user of each scope, if young user quantity is maximum, the advertising message of then searching young user corresponding sends to controller, if middle aged number of users is maximum, the advertising message of then searching middle aged user corresponding sends to controller.
Or, server can determine advertising message according to the ratio of the number of users of each scope, current platform such as, there is the young user of 70%, the old user of 30%, server can search the first advertising message corresponding to young user and the second advertising message corresponding to old user, and determine the first advertising message and displaying time ratio corresponding to the second advertising message, such as this ratio can be 7:3.In this case, at least two advertising messages and temporal information corresponding to each advertising message can be comprised in the display information that server sends to controller.
Accordingly, the described display in step 105 shows described advertising message, specifically can comprise: described display is at least two advertising messages according to described temporal information display.Such as, described display can with seven to three time scale Alternation Display described in the first advertising message and the second advertising message.
Embodiment two
The embodiment of the present invention two provides a kind of platform advertisement display method.The present embodiment is on the basis of the technical scheme provided in embodiment one, adds user number during display advertisement and the statistics in the platform time.The process flow diagram of the platform advertisement display method that Fig. 2 provides for the embodiment of the present invention two.As shown in Figure 2, the method in the present embodiment, can comprise:
Rfid interrogator in step 201, platform advertisement display reads the rfid card in the mass transit card that each user carries, and obtains the user profile of described user.
Described user profile is sent to the controller of platform advertisement display by step 202, described rfid interrogator.
The user profile of each user is sent to server by step 203, described controller, determines the advertising message needing to show at described platform to make described server according to described user profile.
The display information that step 204, described controller reception server send, described display information comprises described advertising message.
Described display information is sent to the display of described platform advertisement display by step 205, described controller, shows described advertising message to make described display.
Wherein, step 201 is similar to the specific implementation principle of step 105 with the step 101 in embodiment one to step 205, repeats no more herein.
Step 206, described controller receive the statistical information of each user that described rfid interrogator sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link.
Described rfid interrogator is arranged on platform, when user is on platform, rfid card in the mass transit card that rfid interrogator can carry with user establishes a communications link, when user is away from platform, rfid interrogator and rfid card disconnect, due to the near-field communication characteristic of RFID technique, the quantity of current user on platform and the time of each user's in-track platform can be obtained by rfid interrogator and leave the time of platform.
Time of described user's in-track platform is the initial time that in the rfid card and platform advertisement display that described user carries, rfid interrogator establishes a communications link, and the time that described user leaves platform is the end time that the rfid interrogator in the rfid card and platform advertisement display that described user carries establishes a communications link.
Described statistical information is sent to described server by step 207, described controller, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
The initial time that the user profile of each user and the rfid card of user and described rfid interrogator on platform during display advertising message can establish a communications link by controller and end time send to server, corresponding total number of persons and everyone residence time on platform when server can be determined to show this advertising message according to initial time corresponding to each user and end time, and total number of persons and everyone residence time are sent to corresponding advertiser, make advertiser can carry out defrayment with this, the number of viewing advertisement is more, time is longer, advertiser needs the expense of payment more.
The platform advertisement display method that the present embodiment provides, after the controller of platform advertisement display controls display display advertising message, the initial time that when can determine to show this advertising message by rfid interrogator, on platform, the user profile of each user and the rfid card of each user and rfid interrogator establish a communications link and end time, and send to server, make server can determine that advertiser needs the expense paid according to the residence time of corresponding user's total number of persons during this advertising message of display and each user, effectively improve the efficiency of server.
Embodiment three
The embodiment of the present invention three provides a kind of platform advertisement display method.The process flow diagram of the platform advertisement display method that Fig. 3 provides for the embodiment of the present invention three.As shown in Figure 3, the method in the present embodiment, can comprise:
The user profile of each user on the platform that the controller that step 301, server receive platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is obtained by the rfid card read in the mass transit card that carries of user.
Step 302, described server determine the advertising message needing to show at described platform according to described user profile.
Step 303, described server send display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and show described advertising message by described display.
Specific implementation principle and the embodiment one of the method in the present embodiment are similar, repeat no more herein.
The platform advertisement display method that the present embodiment provides, the rfid card in the mass transit card that each user carries is read by the rfid interrogator in platform advertisement display, obtain the user profile of described user, described user profile is sent to the controller of platform advertisement display, the user profile of each user is sent to server by described controller, described server is made to determine the advertising message needing to show at described platform according to described user profile, after the advertising message that described controller reception server sends, described advertising message is shown by the display of described platform advertisement display, achieve the automatic display function of platform advertisement, without the need to manually changing advertisement, improve efficiency, save the time.
Further, the method described in embodiment three can also comprise:
Described server receives the statistical information of each user that described controller sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when described server is determined to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
Embodiment four
The embodiment of the present invention four provides a kind of platform advertisement display.The structural representation of the platform advertisement display that Fig. 4 provides for the embodiment of the present invention four.As shown in Figure 4, the platform advertisement display in the present embodiment, can comprise: rfid interrogator 401, controller 402 and display 403;
Described display 403 and described rfid interrogator 401 are electrically connected with described controller 402 respectively;
Described rfid interrogator 401 for: read the rfid card in the mass transit card that each user carries on platform, obtain the user profile of described user, and described user profile is sent to described controller 402;
Described controller 402 for: the user profile of each user is sent to server, determines to need the advertising message that shows at described platform according to described user profile to make described server; The display information that reception server sends, described display information comprises described advertising message; Described display information is sent to described display 403;
Described display 403 for: after receiving described display information, show described advertising message.
Platform advertisement display in the present embodiment, may be used for performing platform advertisement display method described in embodiment one, its specific implementation principle and embodiment one similar, repeat no more herein.
The platform advertisement display that the present embodiment provides, comprise rfid interrogator 401, controller 402 and display 403, rfid interrogator 401 can read the rfid card in the mass transit card that each user carries, obtain the user profile of described user, described user profile is sent to controller 402, the user profile of each user is sent to server by described controller 402, determine the advertising message needing to show at described platform according to described user profile to make described server, and the advertising message that reception server sends, described advertising message is shown by display 403, achieve the automatic display function of platform advertisement, without the need to manually changing advertisement, improve efficiency, save the time.
Further, described controller 402 can also be used for:
Receive the statistical information of each user that described rfid interrogator 401 sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator 401 establish a communications link;
Described statistical information is sent to described server, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
Further, at least two advertising messages and temporal information corresponding to each advertising message can be comprised in described display information;
Accordingly, described display 403 specifically may be used for: at least two advertising messages according to described temporal information display.
Embodiment five
The embodiment of the present invention five provides a kind of server.The structural representation of the server that Fig. 5 provides for the embodiment of the present invention five.As shown in Figure 5, the server in the present embodiment, can comprise:
Receiver module 501, the user profile of each user on the platform that the controller receiving platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is obtained by the rfid card read in the mass transit card that carries of user;
Determination module 502, for determining the advertising message needing to show at described platform according to described user profile;
Sending module 503, for sending display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and shows described advertising message by described display.
Server in the present embodiment, may be used for performing platform advertisement display method described in embodiment three, its specific implementation principle and embodiment three similar, repeat no more herein.
The server that the present embodiment provides, the user profile of each user on the platform that the controller that can receive platform advertisement display sends, the advertising message needing to show at described platform is determined according to described user profile, and send advertising message to described controller, to make described controller show described advertising message by the display of described platform advertisement display, achieve the automatic display function of platform advertisement, without the need to manually changing advertisement, improve efficiency, save the time.
Further, described receiver module 501 also for:
Receive the statistical information of each user that described controller sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
Last it is noted that above each embodiment is only in order to illustrate technical scheme of the present invention, be not intended to limit; Although with reference to foregoing embodiments to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein some or all of technical characteristic; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.

Claims (10)

1. a platform advertisement display method, is characterized in that, comprising:
Rfid interrogator in platform advertisement display reads the rfid card in the mass transit card that each user carries, and obtains the user profile of described user;
Described user profile is sent to the controller of platform advertisement display by described rfid interrogator;
The user profile of each user is sent to server by described controller, determines the advertising message needing to show at described platform to make described server according to described user profile;
The display information that described controller reception server sends, described display information comprises described advertising message;
Described display information is sent to the display of described platform advertisement display by described controller, shows described advertising message to make described display.
2. method according to claim 1, is characterized in that, also comprises:
Described controller receives the statistical information of each user that described rfid interrogator sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
Described statistical information is sent to described server by described controller, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
3. method according to claim 1 and 2, is characterized in that, described display information comprises at least two advertising messages and temporal information corresponding to each advertising message;
Accordingly, described display shows described advertising message, specifically comprises:
Described display is at least two advertising messages according to described temporal information display.
4. a platform advertisement display method, is characterized in that, comprising:
The user profile of each user on the platform that the controller that server receives platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is by the rfid card acquisition in the mass transit card that reads user and carry;
Described server determines the advertising message needing to show at described platform according to described user profile;
Described server sends display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and show described advertising message by described display.
5. method according to claim 4, is characterized in that, also comprises:
Described server receives the statistical information of each user that described controller sends, and described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when described server is determined to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
6. a platform advertisement display, is characterized in that, comprising: controller, display and rfid interrogator;
Described display and described rfid interrogator are electrically connected with described controller respectively;
Described rfid interrogator for: read the rfid card in the mass transit card that each user carries on platform, obtain the user profile of described user, and described user profile is sent to described controller;
Described controller is used for: the user profile of each user is sent to server, determines the advertising message needing to show at described platform to make described server according to described user profile; The display information that reception server sends, described display information comprises described advertising message; Described display information is sent to described display;
Described display is used for: after receiving described display information, show described advertising message.
7. device according to claim 6, is characterized in that, described controller also for:
Receive the statistical information of each user that described rfid interrogator sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
Described statistical information is sent to described server, user's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information to make described server, and total number of persons and time are sent to advertiser.
8. the device according to claim 6 or 7, is characterized in that, described display information comprises at least two advertising messages and temporal information corresponding to each advertising message;
Accordingly, described display is specifically for according to the display of described temporal information at least two advertising messages.
9. a server, is characterized in that, comprising:
Receiver module, the user profile of each user on the platform that the controller receiving platform advertisement display sends, wherein, described user profile is that the rfid interrogator of described platform advertisement display is obtained by the rfid card read in the mass transit card that carries of user;
Determination module, for determining the advertising message needing to show at described platform according to described user profile;
Sending module, for sending display information to described controller, described display information comprises described advertising message, to make described controller that described display information is sent to the display of described platform advertisement display, and shows described advertising message by described display.
10. server according to claim 9, is characterized in that, described receiver module also for:
Receive the statistical information of each user that described controller sends, described statistical information comprises the initial time and end time that the rfid card of user profile and described user and described rfid interrogator establish a communications link;
User's total number of persons of platform and the residence time of each user when determining to show described advertising message according to described statistical information, and described number and time are sent to advertiser, pay advertising expenditure to make described advertiser according to user's total number of persons of platform during display described advertising message and the residence time of each user.
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CN109377283A (en) * 2018-11-02 2019-02-22 长春众鼎科技有限公司 Bus platform advertisement intelligent jettison system and its method
CN109544216A (en) * 2018-11-02 2019-03-29 长春众鼎科技有限公司 Bus platform advertisement intelligent jettison system and its method based on video monitoring
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CN107798053A (en) * 2016-09-02 2018-03-13 东芝泰格有限公司 Information providing system, information provider unit and control method
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