CN105139199A - E-shelf label advertisement promotion system based on dynamic two-dimension code - Google Patents
E-shelf label advertisement promotion system based on dynamic two-dimension code Download PDFInfo
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- CN105139199A CN105139199A CN201510549234.6A CN201510549234A CN105139199A CN 105139199 A CN105139199 A CN 105139199A CN 201510549234 A CN201510549234 A CN 201510549234A CN 105139199 A CN105139199 A CN 105139199A
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Abstract
The invention relates to an E-shelf label advertisement promotion system based on a dynamic two-dimension code, and the system mainly comprises a content server, a background server, a wireless transceiver, E-shelf labels, and a mobile intelligent terminal. The content server is connected with the background server, and the background server is connected with all E-shelf labels through the wireless transceiver. The content server also comprises one two-dimension coding module, and the two-dimension coding module generates a two-dimension code for the commodity advertisement promotion information access address and pushes the two-dimension code to the background server. The background server enables the two-dimension code and commodity label information to be combined and encoded, and then to be transmitted to the E-shelf labels. A customer can scan the two-dimension code to obtain the advertisement promotion information through the mobile intelligent terminal. The system improves conventional poster or display screen promotion, enables the advertisement promotion information of each commodity to be displayed, enables the information to be able to be replaced dynamically, and can achieve more precise marking according to the identities of different consumers.
Description
Technical field
The present invention relates to commodity and indicate field, particularly relate to a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code.
Technical background
In the marketing activity of market, often need by various advertising to present customers merchandise news, as placard, TV screen, sales force introduces etc.Advertising campaign is the Main Means that sales volume is drawn high in market.But these advertising promotion means, cost of manufacture is higher, and the content of displaying is but very limited.As market placard or TV screen, can only the advertisement of exposition commodity and sales promotion information, and there are thousands of kinds of commodity in market, but due to the restriction of physical space, fully cannot show the information of oneself or push advertising campaign to consumer.Secondly, these traditional advertisements, marketing tool cost also very high, as sent out a propagating poster, need frequent design, printing, make and be distributed to consumer, the cycle is long, cost is high, send to consumer very blindly again, brings unnecessary waste.Meanwhile, also need to pay sales force suitable expense.No matter traditional mode is from efficiency, and cost, there is the space that larger needs improve the aspects such as precision.
Along with electronic bin tag system popularizing gradually in market, the electronic shelf label utilizing each commodity to be equipped with is as displaying media, and utilizing the Quick Response Code be simple and easy to as entrance, consumer can use mobile telephone scanning Quick Response Code can recognize the more information of commodity easily; Simultaneously using Quick Response Code as the entrance of internet media, also become a kind of desirable mode to consumer's advertisement and sales promotion information.
Summary of the invention
In order to provide a kind of Quick Response Code and Commercial goods labels information can real-time update, client can obtain the novel advertisement system of advertising promotion information by mobile intelligent terminal scanning, the invention provides following technical scheme:
Based on an electronic shelf label advertising promotion system for dynamic two-dimension code, mainly comprise content server, background server, wireless transceiver, electronic shelf label and mobile intelligent terminal; Described electronic shelf label is connected with shelf; Described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver; Described content server also comprises a Quick Response Code coding module, Commdity advertisement sales promotion information reference address is generated Quick Response Code by described Quick Response Code coding module, and establish time block in described Quick Response Code coding module, periodic replacement Quick Response Code, and Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, and described mobile intelligent terminal is connected with electronic shelf label by data communication module.
Further, described electronic shelf label mainly comprises header board, display screen and bindiny mechanism; Described display screen is embedded in header board centre position, and described bindiny mechanism is fixedly connected with header board; Described bindiny mechanism is ribbon, mainly comprises soft rubber part and chain link band, and described soft rubber part one end is fixedly connected with header board, and one end is connected with chain link band; Described chain link band comprises some chain links and the pin for fixing chain link; The junction of adjacent link is all provided with through hole, and described pin passes through hole to connect two adjacent link.Adopt the electronic shelf label of this structure can adapt to most of shelf form and need not customize, chain link band can according to shelf shape automatic bending, and junction is attractive in appearance, dismounting is simple.
Further, described electronic shelf label also comprises a decoder module, disassembles and be independently shown in the display screen of electronic shelf label for Quick Response Code and Commercial goods labels information combination being encoded.Like this can more clearly to all effective informations of consumer's publishing commodity.
Further, described electronic shelf label also comprises a power module, and described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are arranged at any side, left and right of intralamellar part before electronic shelf label.Header board inner space is large and can play a protective role to these circuit modules.
Further, described power module adopts accumulator, and described accumulator is also provided with a charging inlet, and described charging inlet is arranged at described electronic shelf label header board side, when electronic shelf label does not have electricity, only charging inlet need be utilized to charge, simple.
Further, described charging inlet is also provided with dust cover, prevents charging inlet from being blocked by dust or other foreign material.
Further, described wireless transceiver is based on Bluetooth communication, based on infrared communication, based on 2/3/4G network service, based on any one in Wi-Fi network communication.Because market or supermarket floor area vary, therefore effective and more economical wireless transceiver can be selected according to actual field ground situation.
Content server is in charge of merchandise news, comprises the sales promotion and advertising message etc. of commodity.The electronic shelf label in background service management market, and bind corresponding with the database of commodity for the database of electronic shelf label.By binding relationship, the commercial promotions information of content server can be imported into the background server of electronic shelf label, and then by operate wireless transceiver, the electronic shelf label being sent to each commodity respectively gets on.On the other hand, consumer is by mobile terminal, and as mobile phone, panel computer etc., after scanning is presented at the Quick Response Code on electronic shelf label, through the decoding of mobile terminal, generate reference address, advertisement and the sales promotion information that can be connected to commodity get on.Consumer, by reading, watches these advertising messages, carries out deep understanding to commodity, or participates in relevant advertising campaign.
Beneficial effect of the present invention is:
1, the Quick Response Code that present invention utilizes electronic shelf label is as the display platform of Commdity advertisement and sales promotion information, utilize the mobile phone of consumer as scan tool, eliminating traditional emporium's sales promotion needs printing to make placard, or installs the trouble of large tv display screen;
2, because each commodity have an electronic shelf label, each commodity are made to have an opportunity to show respective advertisement and sales promotion information, break the physical restriction of traditional emporium's Commdity advertisement, and greatly reduced the waste of paper, reduce the cost of advertisement and sales promotion;
3, the 2 D code information of electronic shelf label can dynamically be changed at any time, and more traditional mode of printing is more efficient and convenient;
4, the electronic shelf label planar bar code technology utilizing dynamic to upgrade, can formulate advertisement and promotion strategy more neatly, can market more accurately according to the identity of different consumer
Accompanying drawing explanation
Fig. 1, primary structure schematic diagram of the present invention
Fig. 2, electronic shelf label primary structure schematic diagram of the present invention
Fig. 3, electronic shelf label chain link band structure schematic diagram
The generation of Fig. 4, dynamic two-dimension code and flow for displaying
In figure: 100, header board, 101, display screen, 1, electronic tag circuit part, 2, charging inlet, 3, bindiny mechanism, 31, soft rubber, 32, chain link band, 321, chain link, 322, through hole, 323, pin
Embodiment
According to specific embodiment, the present invention is described further below.
Embodiment 1,
As shown in Figure 1, a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code, mainly comprises content server, background server, the wireless transceiver based on Wi-Fi network communication, electronic shelf label and mobile intelligent terminal, described mobile intelligent terminal can be smart mobile phone or panel computer, described electronic shelf label is connected with shelf, described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver, described content server also comprises a Quick Response Code coding module, its specific coding flow process is as Fig. 4, Commdity advertisement sales promotion information reference address is generated Quick Response Code by described Quick Response Code coding module, and establish time block in described Quick Response Code coding module, periodic replacement Quick Response Code, and Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, described electronic shelf label also comprises a decoder module, disassemble for Quick Response Code and Commercial goods labels information combination are encoded and be independently shown in the display screen of electronic shelf label.Described mobile intelligent terminal is connected with electronic shelf label by data communication module.Content server is in charge of merchandise news, comprises the sales promotion and advertising message etc. of commodity.The electronic shelf label in background service management market, and bind corresponding with the database of commodity for the database of electronic shelf label.By binding relationship, the commercial promotions information of content server can be imported into the background server of electronic shelf label, and then by operate wireless transceiver, the electronic shelf label being sent to each commodity respectively gets on.
As shown in Figures 2 and 3, described electronic shelf label mainly comprises header board 100, display screen 101 and bindiny mechanism 3; Described display screen 101 is embedded in header board 100 centre position, and described bindiny mechanism 3 is fixedly connected with header board 100; Described bindiny mechanism 3 is ribbon, mainly comprises soft rubber part 31 and chain link band 32, and described soft rubber part 31 one end is fixedly connected with header board 100, and one end is connected with chain link band 32; Described chain link band 32 comprises some chain links 321 and the pin 323 for fixing chain link; The junction of adjacent link is all provided with through hole 322, and described pin 323 passes through hole 322 to connect two adjacent link 321.Described electronic shelf label also comprises a power module, and described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are referred to as tag circuit module 1, before being arranged at electronic shelf label, and the left side of 100 inside.Described power module adopts accumulator, and described accumulator is also provided with a charging inlet 2, and described charging inlet is arranged on the left of described electronic shelf label header board 100, when electronic shelf label does not have electricity, only charging inlet 2 need be utilized to charge.Described charging inlet 2 is also provided with dust cover, prevents charging inlet from being blocked by dust or other foreign material.
Claims (7)
1., based on an electronic shelf label advertising promotion system for dynamic two-dimension code, it is characterized in that: mainly comprise content server, background server, wireless transceiver, electronic shelf label and mobile intelligent terminal; Described electronic shelf label is connected with shelf; Described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver; Described content server also comprises a Quick Response Code coding module, Commdity advertisement sales promotion information reference address is generated Quick Response Code by described Quick Response Code coding module, and establish time block in described Quick Response Code coding module, periodic replacement Quick Response Code, and Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, and described mobile intelligent terminal is connected with electronic shelf label by data communication module.
2. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 1, is characterized in that: described electronic shelf label mainly comprises header board, display screen and bindiny mechanism; Described display screen is embedded in header board centre position, and described bindiny mechanism is fixedly connected with header board; Described bindiny mechanism is ribbon, mainly comprises soft rubber part and chain link band, and described soft rubber part one end is fixedly connected with header board, and one end is connected with chain link band; Described chain link band comprises some chain links and the pin for fixing chain link; The junction of adjacent link is all provided with through hole, and described pin passes through hole to connect two adjacent link.
3. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 1, it is characterized in that: described electronic shelf label also comprises a decoder module, disassemble for Quick Response Code and Commercial goods labels information combination are encoded and be independently shown in the display screen of electronic shelf label.
4. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 1, it is characterized in that: described electronic shelf label also comprises a power module, described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are arranged at any side, left and right of intralamellar part before electronic shelf label.
5. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 4, it is characterized in that: described power module adopts accumulator, described accumulator is also provided with a charging inlet, and described charging inlet is arranged at described electronic shelf label header board side.
6. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 5, is characterized in that: described charging inlet is also provided with dust cover.
7. a kind of electronic shelf label advertising promotion system based on dynamic two-dimension code as claimed in claim 1, is characterized in that: described wireless transceiver is based on Bluetooth communication, based on infrared communication, based on 2/3/4G network service, based on any one in Wi-Fi network communication.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510549234.6A CN105139199A (en) | 2015-08-31 | 2015-08-31 | E-shelf label advertisement promotion system based on dynamic two-dimension code |
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| CN201510549234.6A CN105139199A (en) | 2015-08-31 | 2015-08-31 | E-shelf label advertisement promotion system based on dynamic two-dimension code |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107194711A (en) * | 2016-03-15 | 2017-09-22 | 王伟鹏 | A kind of novel advertisement carrier or marketing model using the consumer goods as platform |
| CN108461047A (en) * | 2018-03-28 | 2018-08-28 | 厦门上特展示系统工程有限公司 | The LCD display structure and device of Item Information are shown on showing stand |
| CN110348924A (en) * | 2018-04-04 | 2019-10-18 | 成都果小美网络科技有限公司 | A kind of merchandise news automatic identifying method, system |
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2015
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| JP4176172B2 (en) * | 1996-09-06 | 2008-11-05 | エヌシーアール インターナショナル インコーポレイテッド | Self-service shopping system |
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| CN205068487U (en) * | 2015-08-31 | 2016-03-02 | 丹阳伦图电子技术有限公司 | Electronic shelf label advertising promotion system based on developments two -dimensional code |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107194711A (en) * | 2016-03-15 | 2017-09-22 | 王伟鹏 | A kind of novel advertisement carrier or marketing model using the consumer goods as platform |
| CN108461047A (en) * | 2018-03-28 | 2018-08-28 | 厦门上特展示系统工程有限公司 | The LCD display structure and device of Item Information are shown on showing stand |
| CN108461047B (en) * | 2018-03-28 | 2023-08-29 | 上特展示(厦门)股份有限公司 | LCD display screen structure and device for displaying article information on display rack |
| CN110348924A (en) * | 2018-04-04 | 2019-10-18 | 成都果小美网络科技有限公司 | A kind of merchandise news automatic identifying method, system |
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Application publication date: 20151209 |