CN107194711A - A kind of novel advertisement carrier or marketing model using the consumer goods as platform - Google Patents

A kind of novel advertisement carrier or marketing model using the consumer goods as platform Download PDF

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Publication number
CN107194711A
CN107194711A CN201610144234.2A CN201610144234A CN107194711A CN 107194711 A CN107194711 A CN 107194711A CN 201610144234 A CN201610144234 A CN 201610144234A CN 107194711 A CN107194711 A CN 107194711A
Authority
CN
China
Prior art keywords
party
marketing
platform
brand
consumer goods
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610144234.2A
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Chinese (zh)
Inventor
王伟鹏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201610144234.2A priority Critical patent/CN107194711A/en
Publication of CN107194711A publication Critical patent/CN107194711A/en
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

The invention discloses a kind of novel advertisement carrier using the consumer goods as platform or marketing model；The carrier or marketing model comprise the following steps：The first step, on the commodity of Party A's brand, the Quick Response Code that printing Party B's marketing makes；Second step, Party B utilizes the brand influence and sales volume of Party A's brand, and exerts oneself, and plans various activities, and the Quick Response Code made in activity by sweeping Party B's marketing is rewarded；3rd step, the Quick Response Code made by scanning Party B's marketing is linked to Party B's network platform, helps Party B to obtain the various benefits brought in the case of not illegal.Cooperatability is strong between the novel advertisement carrier using the consumer goods as platform or marketing model of the present invention, enterprise, reduces early stage advertisement marketing cost, by holding activity, reduces Party A's early stage publicity cost, and can lift brand influence, and sales achievement is also improved；Party B can by Party A consumer goods platform, obtain benefit, reach the effect of Party A and Party B profit altogether.

Description

A kind of novel advertisement carrier or marketing model using the consumer goods as platform
Technical field
The present invention relates to a kind of novel advertisement platform（Marketing model）, more particularly to a kind of novel advertisement carrier or marketing model using the consumer goods as platform belong to advertising mode field.
Background technology
Advertisement marketing refers to that enterprise is promoted by advertisement to product expansion publicity, facilitates the direct purchase of consumer, expands the sale of product, improves the activity of the popularity, reputation and influence power of enterprise.With developing rapidly for economic globalization and market economy, advertisement marketing activity plays more and more important effect in enterprise marketing strategy, is an important component in enterprises'marketing mix；It is by marketing plan personnel, thinking, summarize, perform the marketing program for borrowing power to play of complete set, advertisement marketing is not limited solely among network marketing, and be more applied in Traditional Marketing, web advertisement marketing is maximized to be broadcast to audient crowd by network marketing, and it is more accurate, web advertisement marketing needs advertiser to give Objective client by network platform input advertisement, wherein, conventional ads largely include outdoor advertising and media advertisement, corporate boss will publicize brand image by both the above mode, so as to occupy superiority in keen competition；In the prior art, many advertisement marketing pattern cooperative are poor, and advertisement marketing early investment is too big.
The content of the invention
（One）The technical problem to be solved
To solve the above problems, the present invention, which proposes cooperatability between a kind of novel advertisement carrier using the consumer goods as platform or marketing model, enterprise, by force, reduces early stage advertisement marketing cost, and can reach relatively good propaganda objective.
（Two）Technical scheme
The novel advertisement platform of the present invention（Marketing model）, the carrier or marketing model comprise the following steps：
The first step, on the commodity of Party A's brand, the Quick Response Code that printing Party B's marketing makes；
Second step, Party B utilizes the brand influence and sales volume and sales volume of Party A's brand, and exerts oneself, and plans various activities, and customer is rewarded by sweeping the Quick Response Code of Party B's marketing making in activity；So as to reach the propaganda objective of Party B（The content of publicity is had the power of interpretation with making right of issue in the case of not illegal by Party B, and publicity can be anything）；
3rd step, the Quick Response Code made by scanning Party B's marketing is linked to Party B's network platform, helps Party B to obtain benefit.
Further, the various activities are Above-the-line and/or Below-the-line.
Beneficial effect
Compared with prior art, cooperatability is strong between the novel advertisement carrier or marketing model of the invention using the consumer goods as platform, enterprise, early stage advertisement marketing cost is reduced, by holding activity, Party A's early stage publicity cost is reduced, and brand influence can be lifted, sales achievement is also improved；Party B can by Party A consumer goods platform, obtain benefit, reach the effect of Party A and Party B profit altogether.
Brief description of the drawings
Fig. 1 is the advertisement marketing pattern block diagram of the present invention.
Embodiment
As shown in figure 1, the novel advertisement carrier using the consumer goods as platform or marketing model of the present invention, the carrier or marketing model comprise the following steps：
The first step, on the commodity 1 of Party A's brand, the Quick Response Code 2 that printing Party B's marketing makes；
Second step, Party B utilizes the brand influence and sales volume of Party A's brand, and exerts oneself, and plans various activities, and the Quick Response Code 2 made in activity by sweeping Party B's marketing is rewarded；
3rd step, the Quick Response Code 2 made by scanning Party B's marketing is linked to Party B's network platform 3, helps Party B to obtain benefit.
Wherein, the various activities are Above-the-line and/or Below-the-line；In the prior art, fairly perfect due to Above-the-line and Below-the-line, the present invention can hold mode by some existing activities.
Cooperatability is strong between the novel advertisement carrier using the consumer goods as platform or marketing model of the present invention, enterprise, reduces early stage advertisement marketing cost, and can reach relatively good propaganda objective；By holding activity, Party A's early stage publicity cost is reduced, and brand influence can be lifted, sales achievement is also improved；Party B can obtain benefit by Party A's brand, reach Party A and the effect of the common profit of Party B.
The above-described embodiments are merely illustrative of preferred embodiments of the present invention, and not the spirit and scope of the present invention are defined.On the premise of design concept of the present invention is not departed from; the all variations and modifications that this area ordinary person makes to technical scheme; protection scope of the present invention all should be dropped into, claimed technology contents of the invention have all been recorded in detail in the claims.

Claims (2)

1. a kind of novel advertisement carrier or marketing model using the consumer goods as platform, it is characterised in that：The carrier or marketing model comprise the following steps：
The first step, on the commodity of Party A's brand, the Quick Response Code that printing Party B's marketing makes；
Second step, Party B utilizes the brand influence and sales volume and sales volume of Party A's brand, and exerts oneself, and plans various activities, and customer is rewarded by sweeping the Quick Response Code of Party B's marketing making in activity；
3rd step, the Quick Response Code made by scanning Party B's marketing is linked to Party B's network platform, helps Party B to obtain benefit.
2. the novel advertisement carrier or marketing model according to claim 1 using the consumer goods as platform, it is characterised in that：The various activities are Above-the-line and/or Below-the-line.
CN201610144234.2A 2016-03-15 2016-03-15 A kind of novel advertisement carrier or marketing model using the consumer goods as platform Pending CN107194711A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610144234.2A CN107194711A (en) 2016-03-15 2016-03-15 A kind of novel advertisement carrier or marketing model using the consumer goods as platform

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610144234.2A CN107194711A (en) 2016-03-15 2016-03-15 A kind of novel advertisement carrier or marketing model using the consumer goods as platform

Publications (1)

Publication Number Publication Date
CN107194711A true CN107194711A (en) 2017-09-22

Family

ID=59871534

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201610144234.2A Pending CN107194711A (en) 2016-03-15 2016-03-15 A kind of novel advertisement carrier or marketing model using the consumer goods as platform

Country Status (1)

Country Link
CN (1) CN107194711A (en)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102087731A (en) * 2009-12-08 2011-06-08 上海新大陆翼码信息科技有限公司 System and method for analyzing marketing activity effect
CN102831377A (en) * 2012-08-13 2012-12-19 张磊 Method and system for information application based on daily necessities
CN104424592A (en) * 2013-09-10 2015-03-18 上海民通电子商务有限公司 Electronic shopping system based on mobile communication network
CN104519412A (en) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 Television shopping method based on two-dimension code
CN104616185A (en) * 2015-01-28 2015-05-13 余镇 Shopping method through two-dimension codes
CN105035437A (en) * 2015-08-20 2015-11-11 常江 Logistic packaging system with advertising media function
CN105139199A (en) * 2015-08-31 2015-12-09 丹阳伦图电子技术有限公司 E-shelf label advertisement promotion system based on dynamic two-dimension code

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102087731A (en) * 2009-12-08 2011-06-08 上海新大陆翼码信息科技有限公司 System and method for analyzing marketing activity effect
CN102831377A (en) * 2012-08-13 2012-12-19 张磊 Method and system for information application based on daily necessities
CN104424592A (en) * 2013-09-10 2015-03-18 上海民通电子商务有限公司 Electronic shopping system based on mobile communication network
CN104519412A (en) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 Television shopping method based on two-dimension code
CN104616185A (en) * 2015-01-28 2015-05-13 余镇 Shopping method through two-dimension codes
CN105035437A (en) * 2015-08-20 2015-11-11 常江 Logistic packaging system with advertising media function
CN105139199A (en) * 2015-08-31 2015-12-09 丹阳伦图电子技术有限公司 E-shelf label advertisement promotion system based on dynamic two-dimension code

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Application publication date: 20170922

WD01 Invention patent application deemed withdrawn after publication