CN107944932A - Business model is shared in a kind of intelligent LED car networking advertisement - Google Patents
Business model is shared in a kind of intelligent LED car networking advertisement Download PDFInfo
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- CN107944932A CN107944932A CN201711367539.0A CN201711367539A CN107944932A CN 107944932 A CN107944932 A CN 107944932A CN 201711367539 A CN201711367539 A CN 201711367539A CN 107944932 A CN107944932 A CN 107944932A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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Abstract
The invention discloses a kind of intelligent LED car networking advertisement to share business model, including advertisement cloud jettison system, mobile terminal APP, internet, advertisement putting car networking platform, advertisement putting person, advertizing person and ad consumer, advertisement putting car networking platform is the intelligent vehicle-carried LED screen on vehicle；Advertisement putting person is placed an order to advertisement putting car networking platform by mobile terminal APP and launches ad data, and is paid；Mobile terminal APP carries out Data Matching to ad data, and vehicle can be launched by matching, and ad data is invested in intelligent vehicle-carried LED screen；Advertizing person collects advertizing expense for car owner；Ad consumer is car owner and passenger, and by advertising impact, generation and the relevant consumer behavior of ad data, make advertisement putting person make a profit.The invention activation rear auto window resource of waste of being left unused by private car owner, carries out advertisement programme, car owner, businessman, government is linked together, and each takes what he needs by tripartite, win-win progress, realizes the optimization collocation of resource.
Description
Technical field
The present invention relates to a kind of business model, more particularly to a kind of intelligent LED car networking advertisement to share business model.
Background technology
Advertisement is widely transmitted and believed to the public for certain specific needs, by the media of certain forms, disclosure
The publicity measures of breath.Existing Way of AD Communication includes traditional outdoor media, the Internet media and traditional taxi LED advertisements
Deng.These Way of AD Communication there is it is respective the shortcomings that, be respectively：
Traditional outdoor media：In terms of advertising scenarios, by the tight of miscellaneous all kinds of outdoor advertisings and smart mobile phone
Disturb again；In terms of implementation is launched, the overwhelming majority uses manually draws up and down, and the picture time is long up and down, it is of high cost to change picture；Supervised in process
Prosecutor face, no data, feedback-less, can not adjust or Setup Cost is high；In effect conversion aspect, no data, whetheing there is conversion can not
Determine, effect can not be weighed；In terms of expense input, high starting point is launched, is launched expensive.
The Internet media：In terms of advertising scenarios, miscellaneous all kinds of websites, APP etc., extremely dispersion audient pays attention to
Power；In terms of implementation is launched, although drawing up and down, changing picture conveniently, cost is low, and page animation is complicated；In terms of process monitoring, have
Data, have feedback, be adjustable, but the cost is relatively high.
Traditional taxi LED advertisements：In terms of advertising scenarios, monochrome, pure words, low-light level, color distortion are by advertisement performance
Power is had a greatly reduced quality；In terms of process monitoring, no data system, no data analysis, no data feedback；It is pure in effect conversion aspect
Outdoor displaying, no APP, can not count changing effect；In terms of expense input, fixed by charge per month, form, expense relatively
It is high.
As known from the above, for advertisement putting person, i.e., for businessman, there are some following insoluble problem：Process
It can not monitor, effect can not be weighed, and experience input threshold is of high cost；Lack label, it is difficult to self-defined dispensing；Waiting is wanted, wants to throw
It cannot be launched when putting；Cannot on-line off-line interaction；Cannot directly band visitor conversion etc..
The content of the invention
For above-mentioned deficiency, it is an object of the invention to provide a kind of intelligent LED car networking advertisement to share business model, swashs
Live the rear auto window resource of waste of being left unused by private car owner, carried out advertisement programme, car owner, businessman, government are linked together,
Each takes what he needs by tripartite, win-win progress, realizes the optimization collocation of resource.
The present invention is that technical solution is used by reaching above-mentioned purpose：
Business model is shared in a kind of intelligent LED car networking advertisement, it is characterised in that including advertisement cloud jettison system, movement
Terminal APP, internet, advertisement putting car networking platform, advertisement putting person, advertizing person and ad consumer, wherein,
The advertisement cloud jettison system is interacted as ad data between mobile terminal APP and advertisement putting car networking platform
Medium；
The advertisement putting car networking platform is the intelligent vehicle-carried LED screen being arranged on vehicle；
The advertisement putting person launches advertisement number by self-service place an order to advertisement putting car networking platform of mobile terminal APP
According to, and pay to advertisement putting car networking platform, while the ad data of dispensing is looked into real time by mobile terminal APP
Ask, monitor and adjust；
The mobile terminal APP carries out ad data Data Matching, self-service to match the vehicle that launched, and by advertisement
Data are invested in the intelligent vehicle-carried LED screen on vehicle, and intelligent vehicle-carried LED screen carries out real-time programme to advertisement；
The advertizing person is car owner, and car owner passes through mobile terminal by the outside propagating advertisement of intelligent vehicle-carried LED screen
APP collects advertizing expense to advertisement putting car networking platform, obtains real-time income；
The ad consumer is car owner and passenger, and ad consumer is produced due to viewing advertisement and by advertising impact
With the relevant consumer behavior of ad data, advertisement putting person is set to make a profit.
As a further improvement on the present invention, the advertisement putting person enters car owner end store, by line or line similarly hereinafter
Step is promoted, and is directly translated into friendship, is directly paid off advertising to car owner's branch.
As a further improvement on the present invention, the advertisement putting person screens vehicle and car owner by mobile terminal APP, and
Self-defined dispensing.
As a further improvement on the present invention, the mobile terminal APP is self-service matches the several vehicles that can be launched, one
Ad data is thrown in multiple intelligent vehicle-carried LED screens, realizes synchronous programme.
As a further improvement on the present invention, the advertizing person is obtained by mobile terminal APP and is taken by advertizing
The sink money income brought.
As a further improvement on the present invention, the intelligent vehicle-carried LED screen is installed on below vehicle rear seat windscreen.
As a further improvement on the present invention, the intelligent vehicle-carried LED screen is built-in with GPS module, 4G modules and light sensation mould
Block.
As a further improvement on the present invention, the mobile terminal APP by 4G Asynchronous Transfer Modes to advertisement putting car
Networked platforms launch ad data.
As a further improvement on the present invention, the ad data include information programme, self-defined expression, driving auxiliary with
Traffic is prompted.
As a further improvement on the present invention, the vehicle is private car and/or net about car.
Beneficial effects of the present invention are：
(1) the rear auto window resource for waste of being left unused by private car owner is have activated, car owner, businessman, government are linked together；
The vehicle body rear window that car owner would sit idle for is leased to businessman and obtains income, allows car owner to realize and is maintained the car with car；Businessman directly throws advertisement
It is put on the vehicle of car owner, allows businessman to realize precision marketing, while brand exposure is realized, has also directly obtained a collection of potential
Client；Government is allowed to realize wisdom management, each takes what he needs by tripartite, win-win progress, realizes the optimization collocation of resource；
(2) there is following strategic assets：
A, in terms of advertising scenarios, it is absorbed in front in way of driving a vehicle, can not also uses mobile phone, the advertisement uniquely without any interference
Scene；
B, in terms of implementation is launched, mobile terminal APP is self-service to place an order, 4G asynchronous transmission, draws up and down, changes picture zero cost, 1 point
Clock is settled；
C, in terms of process monitoring, launching data can be inquired about by mobile terminal APP at any time, launch effect real time monitoring,
Adjustment in real time；
D, in effect conversion aspect, car owner is exactly consumer, can labeling precisely launch, mobile terminal APP stores are synchronous
Promote, changing effect is visual；
E, in terms of expense input, 1 yuan is played throwing, is charged in due order, and flexible form, it is extremely low to launch cost；
F, in terms of the release time, a screen is thrown more, synchronous programme, is wanted to throw and is just thrown, without waiting；
G, in terms of interaction, advertisement putting person (businessman) can enter car owner end store, and on-line off-line synchronous popularization, directly turns
Chemical conversion is handed over, and is directly paid off advertising to car owner's branch.
Above-mentioned is the general introduction of inventive technique scheme, below in conjunction with attached drawing and embodiment, the present invention is done further
Explanation.
Brief description of the drawings
Fig. 1 is the structure diagram of the present invention.
Embodiment
Further to illustrate the present invention to reach the technological means and effect that predetermined purpose is taken, below in conjunction with attached drawing
And preferred embodiment, the embodiment of the present invention is described in detail.
Fig. 1 is refer to, the embodiment of the present invention provides a kind of intelligent LED car networking advertisement and shares business model, including advertisement
Cloud jettison system, mobile terminal APP, internet, advertisement putting car networking platform, advertisement putting person, advertizing person and advertisement
Consumer, wherein, the advertisement cloud jettison system is as ad data between mobile terminal APP and advertisement putting car networking platform
Interactive medium；The advertisement putting car networking platform is the intelligent vehicle-carried LED screen being arranged on vehicle；The advertisement putting person
Ad data is launched by self-service place an order to advertisement putting car networking platform of mobile terminal APP, and is put down to advertisement putting car networking
Platform is paid, while the ad data of dispensing is inquired about, monitored and adjusted in real time by mobile terminal APP；It is described mobile whole
APP is held to carry out Data Matching to ad data, it is self-service to match the vehicle that launched, and ad data is invested on vehicle
In intelligent vehicle-carried LED screen, intelligent vehicle-carried LED screen carries out real-time programme to advertisement；The advertizing person is car owner, and car owner passes through
The intelligent vehicle-carried outside propagating advertisement of LED screen, and advertizing is collected to advertisement putting car networking platform by mobile terminal APP
Take, obtain real-time income；The ad consumer is car owner and passenger, and ad consumer is due to viewing advertisement and by advertisement shadow
Ring, and generation and the relevant consumer behavior of ad data, advertisement putting person is made a profit, car, house-purchase, amusement are for example purchased in consumer behavior
Deng.
In the present embodiment, the advertisement putting person can screen vehicle and car owner, and self-defined throwing by mobile terminal APP
Put, impressions, release time, dispensing vehicle fleet size, dispensing city, car owner's age, gender etc. can specifically be set,
In order to which mobile terminal APP carries out Data Matching, the vehicle for being adapted to launch is obtained.
Meanwhile the mobile terminal APP is self-service match the several vehicles that can be launched after, an ad data is thrown to
In multiple intelligent vehicle-carried LED screens, a screen throwing, the effect of synchronous programme more are realized.
In the present embodiment, the intelligent vehicle-carried LED screen is installed on below vehicle rear seat windscreen, and this is intelligent vehicle-carried
LED screen is built-in with GPS module, 4G modules and light sensation module, the intelligent vehicle-carried LED screen for high accuracy, high brightness, low-power consumption, entirely
The vehicle mounted LED screen of coloured silk reduction.
In the present embodiment, the mobile terminal APP is thrown by 4G Asynchronous Transfer Modes to advertisement putting car networking platform
Put ad data.
In the present embodiment, the ad data includes information programme, self-defined expression, driving auxiliary and traffic prompting,
Specifically, information programme can be commercial advertisement, government's publicity, urgent broadcast, meteorological broadcast etc.；Self-defined expression can be a
Property expression, eliminate road anger, harmonious traffic, civilization drive etc.；Auxiliary of driving a vehicle can be that high beam is reminded, spacing is reminded, misty rain police
Show lamp, flash appeal etc.；Traffic prompting can be construction is reminded, accident is reminded, waterlogging is reminded, road conditions are reported etc..
In the present embodiment, the vehicle is private car and/or net about car.
As further improvement of this embodiment, the advertisement putting person can enter car owner end store, by line or line
Lower synchronous popularization, is directly translated into friendship, directly pays off advertising to car owner's branch.
As further improvement of this embodiment, the advertizing person is obtained by advertizing by mobile terminal APP
Take the sink money income brought, to obtain more interests.
Business model is shared in intelligent LED car networking advertisement provided in this embodiment, fixed based on vehicle LED Display Technique, LBS
Position technology and development of Mobile Internet technology and big data cloud computing technology, realize advertisement marketing, driving auxiliary, smart city in one
Body, realizes the using effect that a platform uses, a screen uses.Meanwhile after have activated the automobile for waste of being left unused by private car owner
Window resource, car owner, businessman, government are linked together；The vehicle body rear window that car owner would sit idle for is leased to businessman and obtains income, allows
Car owner is realized and is maintained the car with car；Businessman directly launches advertisement on the vehicle of car owner, allows businessman to realize precision marketing, is realizing product
While board exposes, a collection of potential client has also been directly obtained；Government is allowed to realize wisdom management, each takes what he needs by tripartite, mutually beneficial
Win-win, realizes the optimization collocation of resource.
The present invention can achieve the effect that for：
(1) in terms of advertising scenarios, it is absorbed in front in way of driving a vehicle, mobile phone can not be also used, uniquely without the wide of any interference
Accuse scene；
(2) in terms of implementation is launched, mobile terminal APP is self-service to place an order, 4G asynchronous transmission, draws up and down, changes picture zero cost, and 1
Minute is settled；
(3) in terms of process monitoring, launching data can be inquired about by mobile terminal APP at any time, launch effect real time monitoring,
Adjustment in real time；
(4) in effect conversion aspect, car owner is exactly consumer, can labeling precisely launch, mobile terminal APP stores are synchronous
Promote, changing effect is visual；
(5) in terms of expense input, 1 yuan is played throwing, is charged in due order, and flexible form, it is extremely low to launch cost；
(6) in terms of the release time, a screen is thrown more, synchronous programme, is wanted to throw and is just thrown, without waiting；
(7) in terms of interaction, advertisement putting person (businessman) can enter car owner end store, on-line off-line synchronously to promote, directly
Conversion strikes a bargain, and directly pays off advertising to car owner's branch.
The above described is only a preferred embodiment of the present invention, be not intended to limit the scope of the present invention,
Therefore identical with the above embodiment of the present invention or approximate technical characteristic is used, and obtained other structures, the guarantor in the present invention
Within the scope of shield.
Claims (10)
1. business model is shared in a kind of intelligent LED car networking advertisement, it is characterised in that including advertisement cloud jettison system, movement eventually
APP, internet, advertisement putting car networking platform, advertisement putting person, advertizing person and ad consumer are held, wherein,
The advertisement cloud jettison system is as the matchmaker that ad data interacts between mobile terminal APP and advertisement putting car networking platform
It is situated between；
The advertisement putting car networking platform is the intelligent vehicle-carried LED screen being arranged on vehicle；
The advertisement putting person launches ad data by self-service place an order to advertisement putting car networking platform of mobile terminal APP, and
Pay to advertisement putting car networking platform, while the ad data of dispensing is inquired about in real time by mobile terminal APP, is monitored
With adjustment；
The mobile terminal APP carries out ad data Data Matching, self-service to match the vehicle that launched, and by ad data
It is invested in the intelligent vehicle-carried LED screen on vehicle, intelligent vehicle-carried LED screen carries out real-time programme to advertisement；
The advertizing person is car owner, and car owner passes through mobile terminal APP by the outside propagating advertisement of intelligent vehicle-carried LED screen
Advertizing expense is collected to advertisement putting car networking platform, obtains real-time income；
The ad consumer is car owner and passenger, ad consumer due to viewing advertisement and by advertising impact, and produce with it is wide
The relevant consumer behavior of data is accused, advertisement putting person is made a profit.
2. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the advertisement is thrown
The person of putting enters car owner end store, by synchronously being promoted on line or under line, is directly translated into friendship, directly pays off advertising to car owner's branch.
3. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the advertisement is thrown
The person of putting screens vehicle and car owner, and self-defined dispensing by mobile terminal APP.
4. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that described mobile whole
APP is self-service matches the several vehicles that can be launched at end, and an ad data is thrown in multiple intelligent vehicle-carried LED screens, realizes same
Walk programme.
5. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the advertisement passes
The person of broadcasting obtains the sink money income brought by advertizing expense by mobile terminal APP.
6. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the intelligent vehicle
LED screen is carried to be installed on below vehicle rear seat windscreen.
7. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the intelligent vehicle
Carry LED screen and be built-in with GPS module, 4G modules and light sensation module.
8. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that described mobile whole
APP is held to launch ad data to advertisement putting car networking platform by 4G Asynchronous Transfer Modes.
9. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the advertisement number
Prompted according to including information programme, self-defined expression, driving auxiliary with traffic.
10. business model is shared in intelligent LED car networking advertisement according to claim 1, it is characterised in that the vehicle is
Private car and/or net about car.
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| CN201711367539.0A CN107944932A (en) | 2017-12-18 | 2017-12-18 | Business model is shared in a kind of intelligent LED car networking advertisement |
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| CN201711367539.0A CN107944932A (en) | 2017-12-18 | 2017-12-18 | Business model is shared in a kind of intelligent LED car networking advertisement |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108846713A (en) * | 2018-07-12 | 2018-11-20 | 天津璧合信息技术有限公司 | Advertisement placement method and device |
| CN109685572A (en) * | 2018-12-25 | 2019-04-26 | 雷轰 | A kind of intelligent vehicle-carried interactive advertisement display systems |
| CN109949104A (en) * | 2019-03-31 | 2019-06-28 | 曹玉辉 | Ads. on vehicle publication and the competition for orders network platform |
| CN110490626A (en) * | 2018-05-14 | 2019-11-22 | 拱新星 | A kind of method that mobile Internet shares advertising platform |
| CN110599253A (en) * | 2019-09-18 | 2019-12-20 | 常胜 | Vehicle-mounted advertising system |
| CN110852814A (en) * | 2020-01-14 | 2020-02-28 | 深圳惠通天下信息技术有限公司 | Advertisement delivery self-service system and method |
| CN114418635A (en) * | 2022-01-14 | 2022-04-29 | 重庆长安汽车股份有限公司 | Automobile rear window advertisement media platform and operation method |
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