CN107578176A - A kind of rear auto window intelligent advertisement shows business model management system and method - Google Patents
A kind of rear auto window intelligent advertisement shows business model management system and method Download PDFInfo
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- CN107578176A CN107578176A CN201710818274.5A CN201710818274A CN107578176A CN 107578176 A CN107578176 A CN 107578176A CN 201710818274 A CN201710818274 A CN 201710818274A CN 107578176 A CN107578176 A CN 107578176A
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Abstract
The invention discloses a kind of rear auto window intelligent advertisement to show business model management system and method, including shared vehicle-mounted operator, government/enterprise institution, display manufacturer, big customer's platform, the investor, regular member's platform and car owner side；Government, bank, operation with it is non-operation car owner, advertisement operators, display manufacturer, want advertisement person by internet+, realize that height merges, allow and share economy, the realization that wisdom traffic can be final, government can accomplish wider the effect of publicity with advertisement operators by the system；Product is quickly sold to market and realizes business revenue by display manufacturing enterprise, ensures employment；After operation makes full use of motor space with non-operation car owner by the system, and can earns a part of benefit, reaches all-win result.
Description
Technical field
The present invention relates to Ads on Vehicles systems technology field, specially a kind of rear auto window intelligent advertisement shows business model
Management system and method.
Background technology
Advertisement is omnipresent, has on the one hand enlivened market economy, and newest real-time message is on the other hand provided for people.
The commerial vehicles such as taxi/bus most press close to people's life, optimal city as one of most important vehicles in city
Cultural display platform, it can listen to the sound of the people masses, be also government, the mechanism such as enterprise and the people masses built one
Fan the window of soul.But vehicular advertisement player be then one based on abundant in-car entertainment culture life, be aided with advertising
Service item.Ads on Vehicles can provide a covering extensively and the high brand-new space of contact consumer's frequency, collect image, sound in
Integrally, the characteristics of making full use of the mobility and big Population Capacity of car, the information blank filled up in passenger way.
Existing Ads on Vehicles screen can not yet realize accurate, timely advertisement putting, also do not possess WIFI and realize network savvy,
Accurately advertisement putting can not be carried out according to the active regions of vehicle and the advertising results of reality are entered according to the liveness of vehicle
Row supervision, it cannot also realize that it is LED to carry out rational advertisement clearing and subsidy, its outward appearance to vehicle according to the liveness of vehicle
Single primary colours display screen, it is not generous enough and attractive in appearance, therefore Vehicle Object is installed and limited to, the formula that can only cast net is arranged on taxi
Or on the commerial vehicle such as bus, it is impossible to be successfully arranged on private car, moreover, in current Ads on Vehicles transportation
In, it can not realize trans-regional, trans-regional unified supervision and management and the numerous common people are mutual to vehicle-mounted newest advertising consulting carry out everything
Dynamic and advertisement putting demand, fails to realize new value chain system's by Internet technology.
The content of the invention
It is an object of the invention to provide a kind of rear auto window intelligent advertisement to show business model management system and method, leads to
Cross the mechanisms such as the technology such as internet and cluster management, state enterprise and trans-regional, trans-regional unification is realized to vehicle carried advertisement
Supervision and management, and multiple flowing publicity windows, realize that advertisement is remotely launched in internet, and can precise positioning launch advertisement,
It is convenient and swift, to solve the problems mentioned in the above background technology.
To achieve the above object, the present invention provides following technical scheme：A kind of rear auto window intelligent advertisement shows business mould
Formula management system, including share vehicle-mounted operator, government/enterprise institution, display manufacturer, big customer's platform, the investor, common
Member's platform and car owner side；The display manufacturer provides dedicated display to share vehicle-mounted operator, shares vehicle-mounted operator
The Sales Channel increased is provided for display manufacturer；Government/the enterprise institution is to shared vehicle-mounted operator's progress vehicle and extensively
Monitoring is accused, vehicle-mounted operator is shared and provides public service ads publicity for government/enterprise institution；The car owner side provides corresponding vehicle
Rear window space is used to install the display progress advertisement putting that shared vehicle-mounted operator provides；Regular member's platform is by the common people
Advertisement colony is uploaded to shared vehicle-mounted operator, shares vehicle-mounted operator and provides corresponding service for regular member's platform；It is described
The investor invests corresponding fund to shared vehicle-mounted operator, shares vehicle-mounted operator and corresponding income effect is shared out bonus to investment
Business；The shared vehicle-mounted operator also provides mobile advertisement advertising carrier for big customer's platform, and big customer's platform will need to launch
Advertisement be uploaded to shared vehicle-mounted operator.
Preferably, shared vehicle-mounted operator's research and development have corresponding software platform, and software platform coordinates display to pass through
APP and PC realize at end internet+.
Preferably, the internet+be associated with store platform, advertisement launching platform, user platform and good friend's platform, store
Platform is provided with corresponding amusement and recreation service, popular commercial circle, convenience service and store, its convenience service include insurance it is continuous hand over,
Violating the regulations inquiry, ticket-booking service, hotel reservation service class；The advertisement launching platform provides the advertisement of corresponding contents, the throwing of advertisement
Put to select including region and selected with the period；The user platform includes personal information setting, love donation window and personal money
Bag, personal wallet is associated with bank transfer, advertisement is shared out bonus and pays；Good friend's platform include life range, automobile club and
Mutual plusing good friend.
Preferably, the display provides following function：Play advertisement, Quick Response Code, bluetooth, headlight induction module, early warning
Function, d GPS locating module, sound equipment and WIFI module.
Preferably, each functional module of the display is monitored realization by background operating system.
The present invention provides another technical solution：A kind of rear auto window intelligent advertisement shows business model management method, bag
Include following steps：
S1：The display that there is provided of vehicle-mounted operator will be provided and be installed on the corresponding vehicle rear window space in car owner side, be easy to pair
Outer displaying ad content；
S2：Research and develop corresponding intelligence software APP and supply driver and advertisement putting person, long-range behaviour is realized by wireless communication module
Make；
S3：Share vehicle-mounted operator and government/enterprise institution by advertisement by the control platform of design launch to it is each
Mounted display carries out advertisement putting；
S4：Advertisement putting person uploads advertisement video by intelligent terminal, and selection time section, region play；
S5：Car owner side obtains the signal of advertisement putting by intelligent terminal, and combines existing Alipay or wechat mode
Bank settlement is initiated to advertisement putting person.
Preferably, the intelligence software APP or PC ends include following functions：Function is logined in registration, wallet function (receives wide
Accuse benefit be divided into, and commodity are bought and sold on platform), store function (thering are many peripheral vehicle products to be bought and sold), circle of friends
Function (can be made friends in APP or PC ends again), launch advertising function (advertiser can launch advertisement on platform).
Preferably, the intelligent terminal is IPad, mobile phone or computer.
Compared with prior art, the beneficial effects of the invention are as follows：
This rear auto window intelligent advertisement shows business model management system and method, government, bank, operation and non-commercial vehicle
Master, advertisement operators, display manufacturer, want advertisement person by internet+, realize that height merges, allow shared economy, wisdom is handed over
Logical realization that can be final, government can accomplish wider the effect of publicity with advertisement operators by the system；Display is given birth to
Product is quickly sold to market and realizes business revenue by production enterprise, ensures employment；Operation is made full use of with non-operation car owner by the system
After motor space, and can earns a part of benefit, reaches all-win result.
Brief description of the drawings
Fig. 1 is overall structure block diagram of the present invention；
Fig. 2 is internet+block diagram of the present invention；
Fig. 3 is inventive display work block diagram；
Fig. 4 is background system of the present invention work block diagram；
The radio communication device that Fig. 5 is formed when being used cooperatively for the present invention with the notebook computer with PIMCIA interfaces
Structured flowchart；
Fig. 6 is the flow that one of them in the inventive method initiates network connection with communication equipment to other communication equipments
Figure.
In figure：1 shares vehicle-mounted operator, 2 governments/enterprise institution, 3 display manufacturers, 4 big customer's platforms, 5 investors, 6
Regular member's platform, 7 car owner sides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
Fig. 1-6 are referred to, in the embodiment of the present invention：A kind of rear auto window intelligent advertisement shows business model management system,
Put down including shared vehicle-mounted operator 1, government/enterprise institution 2, display manufacturer 3, big customer's platform 4, the investor 5, regular member
Platform 6 and car owner side 7；Display manufacturer 3 provides dedicated display for shared vehicle-mounted operator 1, shares vehicle-mounted operator 1 for display
Device manufacturer 3 provides the Sales Channel increased；Government/enterprise institution 2 carries out vehicle and broadcast monitoring to shared vehicle-mounted operator 1,
It is that government/enterprise institution 2 provides public service ads publicity to share vehicle-mounted operator 1；Car owner side 7 provides corresponding vehicle rear window space
Advertisement putting is carried out for installing the display that shared vehicle-mounted operator 1 provides；Regular member's platform 6 is by common people's advertisement colony
Shared vehicle-mounted operator 1 is reached, it is that regular member's platform 6 provides corresponding service to share vehicle-mounted operator 1；The investor 5 invests
Corresponding fund shares vehicle-mounted operator 1 and corresponding income effect is shared out bonus to the investor 5 to shared vehicle-mounted operator 1；It is shared
Vehicle-mounted operator 1 is also for the offer mobile advertisement advertising carrier of big customer's platform 4, in the advertisement that big customer's platform 4 launches needs
Reach shared vehicle-mounted operator 1；Wherein, sharing the vehicle-mounted research and development of operator 1 has corresponding software platform, and software platform coordinates display
Device by APP and PC ends realize internet+, internet+be associated with store platform, advertisement launching platform, user platform and good friend
Platform, store platform are provided with corresponding amusement and recreation service, popular commercial circle, convenience service and store, and its convenience service includes
The continuous friendship of insurance, inquiry violating the regulations and ticket-booking service；Advertisement launching platform provides the advertisement of corresponding contents, and the dispensing of advertisement includes region
The selected and period is selected；User platform includes personal information setting, love donation window and personal wallet, personal wallet association
There are bank transfer, advertisement to share out bonus and pay；Good friend's platform includes life range, automobile club and mutual plusing good friend；Wherein, display
Following function is provided, each functional module is monitored realization by background operating system：Play advertisement：Background system subregion
Domain, the advertisement editted is sent to designated vehicle at times, reaches accurate advertisement issue, pass through ad distribution software editing advertisement
And it is sent on display and plays；Quick Response Code：Embedded Quick Response Code is available for collecting and scanned on advertising piece, and background system is real-time
Statistics passenger, into businessman's active interface, grasps big data by the advertisement played on mobile phone scanning car；Headlight induction module：
Distance light energy inductor is installed, whether detection front vehicle opens high beam, and background system passes through display prompts；Warning function：
Emergency risks situation is run into, advertisement page is redirected automatically, and when there is the prompting of the natural calamities such as earthquake typhoon, system exists automatically
Designated area plays, and allows the timely hedging of driving personnel, meanwhile, by the early warning button installed on car, after car owner's click system from
Dynamic capture, early warning content is shown in rear window display, prompts surrounding car owner；D GPS locating module：GPS positioning system is installed to realize
Precise positioning；Sound equipment：Sound equipment is installed and plays sound；WIFI module：The mobile WIFI hot spot of installation realizes WIFI function, and passenger rides
WIFI signal can be directly connected in time, dismisses boring riding time.
Based on said system, there is provided a kind of rear auto window intelligent advertisement shows business model management method, including following step
Suddenly：
The first step：The display that shared vehicle-mounted operator 1 provides is installed on the corresponding vehicle rear window space in car owner side 7,
It is easy to externally show ad content；Because platform is national operation, the barrier limited with forefoot area can be eliminated, adds dispensing
The promotion efficiency of advertizer also brings income with promoting face to car owner；
Second step：Research and develop corresponding intelligence software APP or PC ends supply driver and advertisement putting person, pass through wireless communication module
Realize remote operation；Intelligence software APP or PC ends include following functions：Function is logined in registration, wallet function (receives advertisement benefit
Be divided into, and commodity bought and sold on platform), store function (thering are many peripheral vehicle products to be bought and sold), circle of friends function (can
To be made friends in APP or PC ends again), launch advertising function (advertiser can launch advertisement on platform)；
3rd step：Vehicle-mounted operator 1 and government/enterprise institution 2 is shared to arrive advertisement by the control platform dispensing of design
Each mounted display carries out advertisement putting；
4th step：Advertisement putting person uploads advertisement video by intelligent terminal, and selection time section, region play, GPS location
Module, Beidou navigation locating module can realize precise positioning, such as emergency, can be sent out by WIFI and wireless communication module
Wireless distress signal is sent, realizes fast positioning；
5th step：Car owner side 7 obtains the signal of advertisement putting by intelligent terminal, and combines existing Alipay or wechat
Mode initiates bank settlement, intelligent terminal IPad, mobile phone or computer to advertisement putting person.
In summary：This rear auto window intelligent advertisement shows business model management system and method, government, bank, operation
With it is non-operation car owner, advertisement operators, display manufacturer, want advertisement person by internet+, realize height merge, allow shared
Economy, the realization that wisdom traffic can be final, government can accomplish that widely publicity is imitated with advertisement operators by the system
Fruit；Product is quickly sold to market and realizes business revenue by display manufacturing enterprise, ensures employment；Operate and be by this with non-operation car owner
After system makes full use of motor space, and can earns a part of benefit, reaches all-win result, specific as follows：
Government/enterprise institution 2：City publicity can be carried out by display, play public service ads；Traffic congestion or accident
When show traffic, alleviate traffic pressure；To vehicle precise positioning, in real time monitoring；Natural calamity early warning；Bank passes through wallet
Realization transfers accounts, pays function of withdrawing deposit, and bank therefrom collects benefit.
Advertisement operators：Advertisement is launched by the platform (display, cell phone application, PC computer ends) and earns benefit；By flat
The collection of platform simultaneously pushes client to advertiser；It is that advertisement operators carry out client segmentation by big data.
Car owner's (commercial vehicle and non-commercial vehicle)：Benefit is collected by advertisement putting；Understand traffic conditions, grasp traffic letter
Breath, route transformation is carried out in advance and is arranged；Vehicle precise positioning, ensure vehicle safety；Car accident is alarmed, and ensures life safety；
Natural calamity prompting is away from danger zone；Made friends by APP/PC ends, buy commodity；Sharing position, with other vehicle intelligence
Can connection；WIFI function networks at any time；Advertisement is launched to enjoy life enjoyment；
Display manufacturer 3：Product is pushed away rapidly toward market and realize enterprise's business revenue；Advertising realizes that brand names are promoted；
Additional income, solves employment；
Want advertisement person：Advertising window is provided, enhanced the reputation and influence power；There is special advertiser to its advertisement
Docked；Accurate advertisement is launched, and allows maximizing the benefits.
Based on the above method, there is provided a kind of business model：Display is given as security in a manner of cash pledge pacifies display to car owner, car owner
Advertisement is launched to each and carried out with mounted display by the rear window of entrucking, government and advertisement operators by control platform
Advertisement putting, because platform is national operation, the barrier with forefoot area is eliminated, add the promotion efficiency for launching advertizer with pushing away
Wide face, also brings benefit to car owner.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (8)
1. a kind of rear auto window intelligent advertisement shows business model management system, it is characterised in that including sharing vehicle-mounted operator
(1), government/enterprise institution (2), display manufacturer (3), big customer's platform (4), the investor (5), regular member's platform (6) and
Car owner side (7)；The display manufacturer (3) provides dedicated display for shared vehicle-mounted operator (1), shares vehicle-mounted operator
(1) Sales Channel increased is provided for display manufacturer (3)；Government/the enterprise institution (2) is to sharing vehicle-mounted operator (1)
Vehicle and broadcast monitoring are carried out, it is that government/enterprise institution (2) provides public service ads publicity to share vehicle-mounted operator (1)；The car
Main side (7) provides corresponding vehicle rear window space and is used to install the display progress advertisement throwing that shared vehicle-mounted operator (1) provides
Put；Common people's advertisement colony is uploaded to shared vehicle-mounted operator (1) by regular member's platform (6), shares vehicle-mounted operator (1)
Corresponding service is provided for regular member's platform (6)；The investor (5) invests corresponding fund to shared vehicle-mounted operator
(1), shared vehicle-mounted operator (1), which shares out bonus corresponding income effect, gives the investor (5)；It is described to share vehicle-mounted operator (1) also
Mobile advertisement advertising carrier is provided for big customer's platform (4), the advertisement for needing to launch is uploaded to shared car by big customer's platform (4)
Carry operator (1).
2. a kind of rear auto window intelligent advertisement according to claim 1 shows business model management system, it is characterised in that
Shared vehicle-mounted operator (1) research and development have corresponding software platform, and software platform coordinates display to be realized by APP and PC ends
Internet+.
3. a kind of rear auto window intelligent advertisement according to claim 2 shows business model management system, it is characterised in that
The internet+be associated with store platform, advertisement launching platform, user platform and good friend's platform, store platform is provided with accordingly
Amusement and recreation service, popular commercial circle, convenience service and store, its convenience service include insurance it is continuous hand over, inquiry violating the regulations, ticket booking clothes
Business, hotel reservation service class；The advertisement launching platform provides the advertisement of corresponding contents, the dispensing of advertisement include region it is selected and
Period is selected；The user platform includes personal information setting, love donation window and personal wallet, personal wallet and is associated with
Bank transfer, advertisement are shared out bonus and paid；Good friend's platform includes life range, automobile club and mutual plusing good friend.
4. a kind of rear auto window intelligent advertisement according to claim 2 shows business model management system, it is characterised in that
The display provides following function：Play advertisement, Quick Response Code, bluetooth, headlight induction module, warning function, GPS location mould
Block, sound equipment and WIFI module.
5. a kind of rear auto window intelligent advertisement according to claim 4 shows business model management system, it is characterised in that
Each functional module of the display is monitored realization by background operating system.
6. a kind of rear auto window intelligent advertisement according to claim 1 shows business model management method, it is characterised in that
Comprise the following steps：
S1：The display that shared vehicle-mounted operator (1) provides is installed on the corresponding vehicle rear window space in car owner side (7), is easy to
Externally displaying ad content；
S2：Research and develop corresponding intelligence software APP and supply driver and advertisement putting person, remote operation is realized by wireless communication module；
S3：Vehicle-mounted operator (1) and government/enterprise institution (2) is shared to launch advertisement to each by the control platform of design
Mounted display carries out advertisement putting；
S4：Advertisement putting person uploads advertisement video by intelligent terminal, and selection time section, region play；
S5：Car owner side (7) obtains the signal of advertisement putting by intelligent terminal, and combine existing Alipay or wechat mode to
Advertisement putting person initiates bank settlement.
7. a kind of rear auto window intelligent advertisement according to claim 6 shows business model management method, it is characterised in that
The intelligence software APP or PC ends include following functions：Registration login function, wallet function (receive advertisement benefit be divided into, and
Commodity are bought and sold on platform), store function (thering are many peripheral vehicle products to be bought and sold), circle of friends function (can with APP again or
PC makes friends in end), launch advertising function (advertiser can launch advertisement on platform).
8. a kind of rear auto window intelligent advertisement according to claim 6 shows business model management method, it is characterised in that
The intelligent terminal is IPad, mobile phone or computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710818274.5A CN107578176A (en) | 2017-09-12 | 2017-09-12 | A kind of rear auto window intelligent advertisement shows business model management system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710818274.5A CN107578176A (en) | 2017-09-12 | 2017-09-12 | A kind of rear auto window intelligent advertisement shows business model management system and method |
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Family
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| CN201710818274.5A Pending CN107578176A (en) | 2017-09-12 | 2017-09-12 | A kind of rear auto window intelligent advertisement shows business model management system and method |
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Cited By (3)
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| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
| CN110490673A (en) * | 2019-09-26 | 2019-11-22 | 刘华梅 | A kind of shared advertisement marketing system |
| CN111538919A (en) * | 2020-07-13 | 2020-08-14 | 武汉元光科技有限公司 | Method and device for determining promotion result of bus promotion data and server |
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| CN111538919A (en) * | 2020-07-13 | 2020-08-14 | 武汉元光科技有限公司 | Method and device for determining promotion result of bus promotion data and server |
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