CN107071018A - A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform - Google Patents
A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The invention provides a kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, it encourages on-vehicle information display terminal user to carry out advertising business by way of advertisement commission, it also can effectively help businessman to carry out advertisement promotion simultaneously and drive the advertising business income of vehicle-mounted interactive information business platform, realize the beneficial effect of doulbe-sides' victory；In the concrete application for carrying out advertisement pushing, some special decision procedures can also be used for the idle period of on-vehicle information display terminal, and coordinate corresponding targetedly advertisement pushing pattern, carry out various forms of transmitting advertisement informations and display business for the different situations residing for vehicle where on-vehicle information display terminal, advertisement commission allocation proportion can be adjusted simultaneously, more preferable advertisement promotion effect is reached for businessman, while being more favorable to platform obtains higher advertising business income；The doulbe-sides' victory advertisement sending method of the present invention provides new approaches for the advertising business operation of emerging mobile networkization information platform.
Description
Technical field
It is based on the invention belongs to mobile communications network application technology and on-vehicle information interaction technique field, more particularly to one kind
The doulbe-sides' victory advertisement sending method of vehicle-mounted interactive information business platform.
Background technology
With China's development of automobile industry, household person car quantity is on the increase, and this consumer goods of automobile exist
Increasingly popularized in daily life, in addition the fast development of internet technique and mobile communication network technology, vehicle
Realize that the car networking epoch of Network Information interconnection gradually arrive.However, the car networking technology mainly applied in vehicle at present,
There is provided the online streaming media service such as online navigation, online vehicle-mounted music to in-car driver and crew typically by mobile communications network
Car networking application in service, the information interaction aspect of vehicle.
China's application for a patent for invention《A kind of vehicle-mounted interactive information display control program》（Application number：201510328342.0）
In disclose by on-vehicle information display terminal, mobile client and service server by communicate build a kind of vehicle-mounted interaction
Information business platform, it is built the data transfer bridge between mobile client and on-vehicle information display terminal by service server
Beam, and on-vehicle information display terminal is mounted on vehicle rear or top for the personnel to outside car（Such as vehicle-surroundings
Driver and crew in passerby, front vehicle etc.）Presentation of information is carried out, so that user can pass through mobile client control
The on-vehicle information display terminal interactive information that personnel's displaying is specified to outside car, realizes and enters row information friendship with other vehicles driver and crew
Flow the purpose linked up, be a kind of new model of car networking technology application, for vehicular traffic traffic safety can bring it is positive
Influence and help.
For Network Information platform, advertising business is an important sources for obtaining platform operation income, and
For traditional advertisement form such as metope advertisement, lamp box advertisement, television advertising, the biography that Network Information platform possesses
Broadcast that diffusion is rapid, appearance form is abundant, advertising message passes on the particular advantages such as sufficiently complete so that Network Information platform it is wide
Announcement business can be normally reached more preferable advertisement promotion effect, so as to be easier by businessman and favor.For example, in advertising business
Development more ripe hand-held mobile intelligent terminal platform（Such as to be used as user terminal smart mobile phone, tablet personal computer
Platform）, people are often able in the hand-held mobile intelligent terminal application program of oneself to see advertising message, obtain Related product
Extension advice.
But, although vehicle-mounted interactive information business platform has evolved into a kind of emerging Network Information platform, but phase
Than for hand-held mobile intelligent terminal platform, vehicle-mounted interactive information business platform is because of its own application environment and technical characterstic
On there is difference, to carry out advertising business then needs to overcome the problem of several respects.On the one hand it is, due to vehicle-mounted interactive information business
On-vehicle information display terminal in platform is to be used to the personnel to outside user's car carry out presentation of information, positioned at in-car user simultaneously
The advertising message shown by on-vehicle information display terminal can not be viewed and seeked advice from come the product promotion needed for obtaining, and vehicle-mounted letter
Breath display terminal carries out advertisement and shows that can also affect on in-car user controls on-vehicle information display eventually by mobile client
End performs the interactive information display operation specified, and brings use not convenient, therefore how to allow the making of on-vehicle information display terminal
Receiving platform is happy to user advertising message is carried out by its on-vehicle information display terminal show, this is a problem.The opposing party
Face is that the commercial audience colony shown by on-vehicle information display terminal progress advertising message is on-vehicle information display terminal place
Driver and crew in the passerbys of vehicle-surroundings, front vehicle etc., and vehicle is often travelled and mistake, in this series advertisements audience eye
Preceding residence time is more of short duration, therefore how to ensure to reach preferable advertisement in the case where application conditions are so limited
Effect is promoted, is advertisement putting businessman more concern, is also that vehicle-mounted interactive information business platform carries out advertising business institute
The problem faced.
The content of the invention
For deficiencies of the prior art, the problem of present invention is solved is how to provide one kind to help to encourage car
Carry Message Display Terminal user carry out advertising business, can effectively help businessman carry out advertisement promotion based on vehicle-mounted interactive information
The doulbe-sides' victory advertisement sending method of business platform.
In order to solve the above technical problems, present invention employs following technological means：
A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, the vehicle-mounted interactive information business platform bag
Include service server, the on-vehicle information display terminal for being mounted on vehicle rear or top and aobvious with on-vehicle information
Show that terminal sets up the mobile client of binding relationship, shown respectively with on-vehicle information by mobile communications network by service server
Terminal and mobile client communication, information exchange business service is provided for the on-vehicle information display terminal on vehicle, and
Businessman is recruited by vehicle-mounted interactive information business platform and delivers advertisement, when on-vehicle information display terminal is in idle period, by
Service server to on-vehicle information display terminal push businessman deliver advertising message shown, and from service server to show
Show and pay corresponding in the corresponding customer service account of mobile client bound in the on-vehicle information display terminal of advertising message
Advertisement commission.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, as improvement project, the shifting
Dynamic client can also bind the bank account or Third-party payment account of its correspondence user, and can be according to mobile client
Withdraw deposit transfer request, the advertisement commission in customer service account is transferred to the bank account of relative users or Third-party payment account
In family.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, the car
Carrying the idle period of Message Display Terminal includes the Default Idle period；When service server with on-vehicle information display terminal by entering
Row communication acknowledgement on-vehicle information display terminal is not performing the display operation of the interactive information specified by the mobile client of its binding
When, judge that on-vehicle information display terminal is in the Default Idle period.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, the car
Carrying the idle period of Message Display Terminal includes specifying idle period；The mobile client can be by logical with service server
Letter, the on-vehicle information display terminal for setting its binding receives the advertising business time interval that advertisement pushing business is shown, by
Service server is recorded；When service server is in the advertising set by corresponding on-vehicle information display terminal of setting
It is engaged in time interval, its binding is not being performed by carrying out communication acknowledgement on-vehicle information display terminal with on-vehicle information display terminal
Mobile client specified by interactive information display operation when, judge that on-vehicle information display terminal is in and specify idle period.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, the car
Carrying the idle period of Message Display Terminal includes transport condition idle period；The on-vehicle information display terminal possesses geographical position
Stationkeeping ability, the geographical location information of on-vehicle information display terminal positioning is obtained by service server, so that it is determined that on-vehicle information
The geographical position of vehicle and travel speed where display terminal；When service server with on-vehicle information display terminal by being led to
Letter confirms that on-vehicle information display terminal is not performing the display of the interactive information specified by the mobile client of its binding operation and car
When the travel speed of vehicle exceedes default transport condition speed threshold value where carrying Message Display Terminal, judge that on-vehicle information is shown
Terminal is in transport condition idle period.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, in business
When server judges that on-vehicle information display terminal is in transport condition idle period, service server using advertisement mode in short-term to
On-vehicle information display terminal advertisement information is shown；Under advertisement mode in short-term, service server is aobvious to on-vehicle information
Show that the display duration per first advertising message that terminal is pushed is no more than the default duration limit value of advertisement in short-term.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, the car
Carrying the idle period of Message Display Terminal includes congestion status idle period；The on-vehicle information display terminal possesses geographical position
Stationkeeping ability, the geographical location information of on-vehicle information display terminal positioning is obtained by service server, so that it is determined that on-vehicle information
The geographical position of vehicle and travel speed where display terminal；When service server with on-vehicle information display terminal by being led to
Letter confirms that on-vehicle information display terminal is not performing the display of the interactive information specified by the mobile client of its binding operation and car
The travel speed of vehicle is small where vehicle is located at traffic congestion section and on-vehicle information display terminal where carrying Message Display Terminal
When default congestion status speed threshold value, judge that on-vehicle information display terminal is in congestion status idle period.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, in business
When server judges that on-vehicle information display terminal is in congestion status idle period, service server using it is long when advertisement mode to
On-vehicle information display terminal advertisement information is shown；When long under advertisement mode, service server is aobvious to on-vehicle information
Show advertisement duration limit value when the display duration per first advertising message that terminal is pushed is not less than default long.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, the car
Carrying the idle period of Message Display Terminal includes regional idle period；The service server can be set according to the requirement of businessman
The advertisement designated area scope of its fixed dispensing advertisement, and on-vehicle information display terminal possesses Geographic mapping ability, by business
Server obtains the geographical location information of on-vehicle information display terminal positioning, so that it is determined that vehicle where on-vehicle information display terminal
Geographical position and travel speed；When service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Show that terminal is not performing the display of the interactive information specified by the mobile client of its binding operation and on-vehicle information display terminal institute
When vehicle is located in the range of the advertisement designated area that businessman sets, judge that on-vehicle information display terminal is in institute of corresponding businessman right
The regional idle period answered.
In the above-mentioned doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, preferably, in business
When server judges that on-vehicle information display terminal is in the regional idle period corresponding to businessman, service server is then to vehicle-mounted
The advertising message that the corresponding businessman of Message Display Terminal's push is delivered is shown.
Compared to prior art, the invention has the advantages that：
1st, the doulbe-sides' victory advertisement sending method of the invention based on vehicle-mounted interactive information business platform, by advertisement commission Revenue Incentive car
Carry Message Display Terminal user and carry out advertising business, also can effectively help businessman to carry out advertisement promotion and drive vehicle-mounted interaction
The advertising business income of information business platform, realizes the beneficial effect of doulbe-sides' victory.
2nd, doulbe-sides' victory advertisement sending method of the invention, can also be for vehicle-mounted in the concrete application for carrying out advertisement pushing
The idle period of Message Display Terminal uses some special decision procedures, and the corresponding targetedly advertisement pushing pattern of cooperation,
Carry out various forms of transmitting advertisement informations and display industry for the different situations residing for vehicle where on-vehicle information display terminal
Business, can reach more preferable advertisement promotion effect for businessman, while being more favorable to platform obtains higher advertising business income.
3rd, doulbe-sides' victory advertisement sending method of the invention, can be according to the difference residing for vehicle where on-vehicle information display terminal
Situation sets different advertisement commission allocation proportions, may advantageously facilitate and encourage the vehicle for installing on-vehicle information display terminal to enter
Period or region to higher advertisement commission allocation proportion, businessman is conducive to reach more preferable advertisement promotion effect.
4th, doulbe-sides' victory advertisement sending method of the invention, can possess good platform and promote and advertising business marketing income effect
Really, the advertising business operation for emerging mobile networkization information platform provides new approaches.
Embodiment
The invention provides a kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, this method is transported
Vehicle-mounted interactive information business platform is a kind of emerging Network Information platform, and it includes service server, for installing
It is arranged on the on-vehicle information display terminal at vehicle rear or top and the shifting of binding relationship is set up with on-vehicle information display terminal
Dynamic client, is communicated with on-vehicle information display terminal and mobile client respectively by service server by mobile communications network,
Information exchange business service is provided for the on-vehicle information display terminal on vehicle；Based on vehicle-mounted interactive information business platform
Carrying out the mode of advertising business is, recruits businessman by vehicle-mounted interactive information business platform and delivers advertisement, is shown in on-vehicle information
When terminal is in idle period, shown from the advertising message that service server pushes businessman's dispensing to on-vehicle information display terminal
Show, and from service server to display advertising message on-vehicle information display terminal bound in the corresponding user of mobile client
Corresponding advertisement commission is paid in account working.
In the practical application of the doulbe-sides' victory advertisement sending method of the present invention, advertisement commission is paid into customer service account
When, determination pair can be calculated according to the advertisement pushing statistics shown to corresponding on-vehicle information display terminal advertisement
Commission volume is returned in the advertisement answered, and the payment that commission volume carries out advertisement commission is returned according to advertisement；And for on-vehicle information display terminal
Advertisement pushing statistics can be embodied as number of ads, advertisement and show total duration, the advertisement receipts of respective advertisement push amount
The relevant statistics such as the beneficial amount of money, and return the specific calculation of commission volume or by number of ads for respective advertisement
Reckon by the piece computing, can show total duration timing computing by advertisement, can be the ad revenue gold according to respective advertisement push amount
Volume carries out computing by preset ratio, or can be a point different periods, according to different periods it is corresponding return hire weight according to reckoning by the piece,
Timing carries out integrating computing in the way of the preset ratio of respective advertisement income, is possibly even according to different business feelings
Under condition it is corresponding return servant's weight according to reckoning by the piece, timing or carry out integrating fortune in the way of the preset ratio of respective advertisement income
Calculate, etc.；These specifically count and returned servant's calculation, can be determined according to the actual traffic-operating period of platform.
It can be seen that, doulbe-sides' victory advertisement sending method of the invention, on the one hand, vehicle-mounted interactive information business platform is only vehicle-mounted
Shown when Message Display Terminal is in idle period to its advertising message for pushing businessman's dispensing, do not influence user to pass through it
Mobile client control on-vehicle information display terminal performs the interactive information display operation specified, it is to avoid brought to user using not
Just,, can be with the movement in design platform during concrete application while also to the corresponding advertisement commission of its customer service bill payment
Client can bind the bank account or Third-party payment account of its correspondence user, and being capable of withdrawing deposit according to mobile client
Transfer request, the advertisement commission in customer service account is transferred to the bank account of relative users or Third-party payment account
In, so as to allow the user of on-vehicle information display terminal can not be designated the free time used using on-vehicle information display terminal
Extra advertisement commission income is obtained by showing advertising message, and is advanced certainly without the user of on-vehicle information display terminal
The recruitment of row advertisement putting businessman, delivers advertisement by the unified recruitment businessman of vehicle-mounted interactive information business platform and passes through business service
Device carries out the management of advertisement putting, it is to avoid the scattered trouble for recruiting advertisement businessman of user, therefore, it is possible to effective excitation user
Receiving platform carries out the enthusiasm that advertising message is shown by its on-vehicle information display terminal；On the other hand, as user receives
On-vehicle information display terminal carries out the enthusiasm raising that advertising message is shown, the advertising message that businessman is delivered then is easier flat
Display is able in platform on substantial amounts of on-vehicle information display terminal to propagate, and on-vehicle information display terminal follows vehicle row where it
Flowing is sailed, is conducive to the fast propagation of advertising message to spread, it is effective to help businessman to carry out advertisement promotion, therefore can also encourage
Businessman platform displaying advertising messages enthusiasm so that drive promote vehicle-mounted interactive information business platform advertising business receive
Benefit.As can be seen here, doulbe-sides' victory advertisement sending method of the invention, contributes to excitation on-vehicle information display terminal user to carry out advertising
It is engaged in and obtains advertisement commission income, also can effectively helps businessman to carry out advertisement promotion and drive vehicle-mounted interactive information business to put down
The advertising business income of platform, reaches the beneficial effect for realizing doulbe-sides' victory, solves and carries out advertisement in vehicle-mounted interactive information business platform
The problem of business.
In the doulbe-sides' victory advertisement sending method of the present invention, in order to not influence user to control vehicle-mounted letter by its mobile client
Breath display terminal performs the interactive information display operation specified, and vehicle-mounted interactive information business platform is only in on-vehicle information display terminal
Shown during in idle period to its advertising message for pushing businessman's dispensing.In a particular application, on-vehicle information display is whole
The idle period at end can include the Default Idle period, when service server is communicated really by being carried out with on-vehicle information display terminal
On-vehicle information display terminal is recognized not when performing the display operation of the interactive information specified by the mobile client of its binding, judges car
Carry Message Display Terminal and be in the Default Idle period.The judgement of Default Idle period is that a kind of relatively simple idle period judges
Mode, in the Default Idle period, service server can be using default mode to on-vehicle information display terminal advertisement, such as
It is random or the advertising messages of different businessmans is pushed to on-vehicle information display terminal according to default advertisement ordering rule of bidding successively.
And in order to be more convenient for its original meaning of user's self-defining by its on-vehicle information display terminal receive transmitting advertisement information show when
Between scope, mobile client can also be designed in platform to set the vehicle-mounted letter of its binding by being communicated with service server
Breath display terminal receives the advertising business time interval that advertisement pushing business is shown, is recorded by service server；And
The idle period of on-vehicle information display terminal then can correspondingly include specifying idle period, when service server is in the pin of setting
To in the advertising business time interval set by corresponding on-vehicle information display terminal, by being led to on-vehicle information display terminal
Letter confirms that on-vehicle information display terminal when performing the display operation of the interactive information specified by the mobile client of its binding, is not sentenced
Determine on-vehicle information display terminal and be in specified idle period.Specifying in idle period, service server can also be using acquiescence
Pattern is to on-vehicle information display terminal advertisement, for Default Idle period advertisement, specifies the wide of idle period
Accuse the wish for pushing and more respecting user oneself；Certainly, if user does not set advertising business time interval, it can give tacit consent to
Decision procedure according to the Default Idle period shows to perform advertisement pushing.
In addition, it is contemplated that the commercial audience colony shown by on-vehicle information display terminal progress advertising message is vehicle-mounted letter
Driver and crew in the passerby of vehicle-surroundings, front vehicle where ceasing display terminal etc., for the sky of on-vehicle information display terminal
Idle section can also be preferably wide to reach using some special decision procedures and corresponding targetedly advertisement pushing pattern
Accuse and promote effect.
For example, in vehicle-mounted interactive information business platform, on-vehicle information display terminal can be designed possess geographical position and determine
Capability, the geographical location information of on-vehicle information display terminal positioning is obtained by service server, so that it is determined that on-vehicle information is aobvious
The geographical position of vehicle and travel speed where showing terminal；And the idle period of on-vehicle information display terminal then can be wrapped correspondingly
Transport condition idle period is included, when service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Terminal is not where the display of the interactive information specified by the mobile client of its binding operation and on-vehicle information display terminal is performed
When the travel speed of vehicle exceedes default transport condition speed threshold value, judge that on-vehicle information display terminal is in transport condition empty
Idle section；Wherein, the specific value of default transport condition speed threshold value can be set according to applicable cases, to as sentencing
Whether vehicle is in the reference data of normal transport condition where disconnected on-vehicle information display terminal.This is with reference to road speed
A kind of specific idle period decision procedure, when judging to be in transport condition idle period, shows vehicle driving speed, therefore
When service server judges that on-vehicle information display terminal is in transport condition idle period, service server can be targetedly
Shown using advertisement mode in short-term to on-vehicle information display terminal advertisement information；Under advertisement mode in short-term, business
The display duration per first advertising message that server is pushed to on-vehicle information display terminal no more than it is default in short-term
Advertisement duration limit value；Depending on the value of advertisement duration limit value can also be according to concrete application situation in short-term, for example, it could be arranged to 5
~ 10 seconds, display that can be to shorten first advertising message by way of omitting insignificant information, retaining primary advertisement content was held
The continuous time, it is ensured that first advertising message can have information integrity as far as possible.Thus, the car where on-vehicle information display terminal
In the case of normally travel, road speed are faster, can be avoided using advertisement mode in short-term because speed is very fast, around passerby
Or rear car driver and crew's viewing time is shorter and the situation that causes advertising message not read so that the passerby of surrounding or after
The driver and crew of car can just finish watching first complete advertising message within the short period that the vehicle passes through, and increase advertisement promotion
Validity.
In another example, in vehicle-mounted interactive information business platform, equally possess geographical position by on-vehicle information display terminal
Stationkeeping ability, the geographical location information of on-vehicle information display terminal positioning is obtained by service server, so that it is determined that on-vehicle information
The geographical position of vehicle and travel speed where display terminal；And the idle period of on-vehicle information display terminal can also be correspondingly
Including congestion status idle period, when service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Show that terminal is not performing the display of the interactive information specified by the mobile client of its binding operation and on-vehicle information display terminal institute
The travel speed of vehicle is less than default congestion status where vehicle is located at traffic congestion section and on-vehicle information display terminal
During speed threshold value, judge that on-vehicle information display terminal is in congestion status idle period.This is gathered around with reference to road speed and section
A kind of specific idle period decision procedure of stifled information, when judging to be in congestion status idle period, shows vehicle on congestion road
Section is gone slowly or even stopped, and now the driver and crew in the pedestrian of surrounding, particularly front vehicle can have time enough viewing
Advertising message shown by the on-vehicle information display terminal of this vehicle, therefore judge on-vehicle information display terminal in service server
During in congestion status idle period, advertisement mode is pushed away to on-vehicle information display terminal when service server can be preferred to use long
Advertising message is sent to be shown；When long under advertisement mode, service server to on-vehicle information display terminal pushed it is each
Advertisement duration limit value when then the display duration of advertising message is not less than default long；The value of advertisement duration limit value when long
Depending on can be according to concrete application situation, for example, it could be arranged to 15 ~ 30 seconds, in order to more abundant in first advertising message
The many content informations of display.The advertising message now shown is easier to cause and driven in pedestrian and front vehicle
Multiply the attention of personnel, with good advertisement promotion effect, while the display duration of single then advertisement is also longer, the advertisement of display
The information content is more, with stronger advertising message promotion effect, thus platform for it is long when advertisement mode advertising message recruit
Business's price can be designed to of a relatively high, to be conducive to platform acquisition higher advertisement trade and investment promotion income.
For another example in vehicle-mounted interactive information business platform, equally possessing geographical position by on-vehicle information display terminal
Stationkeeping ability, the geographical location information of on-vehicle information display terminal positioning is obtained by service server, so that it is determined that on-vehicle information
The geographical position of vehicle and travel speed where display terminal；And the idle period of on-vehicle information display terminal can also be correspondingly
Including regional idle period, when service server is shown by carrying out communication acknowledgement on-vehicle information with on-vehicle information display terminal
Terminal is not where the display of the interactive information specified by the mobile client of its binding operation and on-vehicle information display terminal is performed
When vehicle is located in the range of the advertisement designated area that businessman sets, judge that on-vehicle information display terminal is in corresponding to corresponding businessman
Regional idle period.This is to combine a kind of special idle period decision procedure that businessman sets advertisement designated area scope,
When service server judges that on-vehicle information display terminal is in the regional idle period corresponding to businessman, service server can
Shown with the advertising message delivered to the corresponding businessman of on-vehicle information display terminal push of design preferences.This advertising message
Push mode is more adapted to the regional stronger operator such as food and drink, hotel, sight spot, parking lot, it is possible to specify it manages point position
The geographic coverage on periphery is put as advertisement designated area scope, is pushed to the on-vehicle information display terminal for entering this area's scope wide
Accuse, can select required service nearby according to advertising message in order to the driver and crew of front vehicle, possess more targeted
Advertisement promotion effect, therefore platform can also be of a relatively high for the trade and investment promotion price of such advertising message, is conducive to platform to obtain
Get Geng Gao advertisement trade and investment promotion income.
Meanwhile, in the above-mentioned different special idle periods according to determined by vehicle difference asks money, to customer service account
It is middle to pay returning commission volume different statistics, calculation being respectively adopted for advertisement commission, for example can be according to different spies
The ad revenue amount of money carrys out the corresponding advertisement of computing by preset ratio and returns commission volume in different idle period, or according to different special skies
Idle section is corresponding return servant's weight according to reckoning by the piece, timing or computing phase is integrated in the way of the preset ratio of respective advertisement income
Commission volume, etc. is returned in the advertisement answered.Thus, it is possible to which the different situations according to residing for vehicle where on-vehicle information display terminal are set
Different advertisement commission allocation proportions, may advantageously facilitate and encourage the vehicle for installing on-vehicle information display terminal to enter more Gao Guang
Period or the region of commission allocation proportion are accused, is conducive to businessman to reach more preferable advertisement promotion effect.
In summary, it can be seen that the doulbe-sides' victory advertisement sending method of the invention based on vehicle-mounted interactive information business platform, have
Help excitation on-vehicle information display terminal user to carry out advertising business and obtain advertisement commission income, also can effectively help business
Family carries out advertisement promotion and drives the advertising business income of vehicle-mounted interactive information business platform, reaches the beneficial effect for realizing doulbe-sides' victory
Really；Moreover, in the concrete application for carrying out advertisement pushing, it can also be adopted for the idle period of on-vehicle information display terminal
With some special decision procedures, and coordinate corresponding targetedly advertisement pushing pattern, for where on-vehicle information display terminal
Different situations residing for vehicle carry out various forms of transmitting advertisement informations and display business, preferably wide to be reached for businessman
Accuse and promote effect, while being more favorable to platform obtains higher advertising business income；Therefore, doulbe-sides' victory advertisement pushing of the invention
Method, can possess good platform and promote and advertising business marketing income effect, be emerging mobile networkization information platform
Advertising business operation provides new approaches.
Finally illustrate, the above embodiments are merely illustrative of the technical solutions of the present invention and it is unrestricted, although with reference to reality
Example is applied the present invention is described in detail, it will be understood by those within the art that, can be to technical side of the invention
Case is modified or equivalent substitution, and without departing from the objective and scope of technical solution of the present invention, it all should cover in the present invention
Right among.
Claims (10)
1. a kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform, it is characterised in that the vehicle-mounted interaction
Information business platform include service server, the on-vehicle information display terminal for being mounted on vehicle rear or top, with
And the mobile client of binding relationship is set up with on-vehicle information display terminal, distinguished by service server by mobile communications network
Communicated with on-vehicle information display terminal and mobile client, providing information for the on-vehicle information display terminal on vehicle hands over
Mutual business service, and businessman's dispensing advertisement is recruited by vehicle-mounted interactive information business platform, it is in on-vehicle information display terminal
During idle period, shown from the advertising message that service server pushes businessman's dispensing to on-vehicle information display terminal, and by
The corresponding customer service account of mobile client bound in from service server to the on-vehicle information display terminal of display advertising message
Corresponding advertisement commission is paid in family.
2. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The mobile client can also bind the bank account or Third-party payment account of its correspondence user, and can be according to mobile visitor
The transfer request of withdrawing deposit at family end, the advertisement commission in customer service account is transferred to the bank account of relative users or third party
In payment account.
3. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The idle period of the on-vehicle information display terminal includes the Default Idle period；
When service server with on-vehicle information display terminal progress communication acknowledgement on-vehicle information display terminal by not performing it
When interactive information display specified by the mobile client of binding is operated, when judging that on-vehicle information display terminal is in Default Idle
Section.
4. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The idle period of the on-vehicle information display terminal includes specifying idle period；
The mobile client can be by communicating with service server, and the on-vehicle information display terminal for setting its binding receives wide
The advertising business time interval that transmission service is shown is accused, is recorded by service server；When service server is in setting
For in the advertising business time interval set by corresponding on-vehicle information display terminal, by entering with on-vehicle information display terminal
Row communication acknowledgement on-vehicle information display terminal is not performing the display operation of the interactive information specified by the mobile client of its binding
When, judge that on-vehicle information display terminal is in and specify idle period.
5. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The idle period of the on-vehicle information display terminal includes transport condition idle period；
The on-vehicle information display terminal possesses Geographic mapping ability, and on-vehicle information display terminal is obtained by service server
The geographical location information of positioning, so that it is determined that the geographical position of vehicle and travel speed where on-vehicle information display terminal；Work as industry
Server be engaged in by carrying out the shifting that its is not bound in execution of communication acknowledgement on-vehicle information display terminal with on-vehicle information display terminal
The travel speed of vehicle exceedes default where interactive information display operation and on-vehicle information display terminal specified by dynamic client
Transport condition speed threshold value when, judge that on-vehicle information display terminal is in transport condition idle period.
6. the doulbe-sides' victory advertisement sending method according to claim 5 based on vehicle-mounted interactive information business platform, it is characterised in that
When service server judges that on-vehicle information display terminal is in transport condition idle period, service server uses advertisement in short-term
Pattern is shown to on-vehicle information display terminal advertisement information；Under advertisement mode in short-term, service server is to vehicle-mounted
The display duration per first advertising message that Message Display Terminal is pushed is no more than the default duration limit value of advertisement in short-term.
7. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The idle period of the on-vehicle information display terminal includes congestion status idle period；
The on-vehicle information display terminal possesses Geographic mapping ability, and on-vehicle information display terminal is obtained by service server
The geographical location information of positioning, so that it is determined that the geographical position of vehicle and travel speed where on-vehicle information display terminal；Work as industry
Server be engaged in by carrying out the shifting that its is not bound in execution of communication acknowledgement on-vehicle information display terminal with on-vehicle information display terminal
Vehicle where interactive information display operation and on-vehicle information display terminal specified by dynamic client be located at traffic congestion section,
And on-vehicle information display terminal where vehicle travel speed be less than default congestion status speed threshold value when, judge on-vehicle information
Display terminal is in congestion status idle period.
8. the doulbe-sides' victory advertisement sending method according to claim 7 based on vehicle-mounted interactive information business platform, it is characterised in that
When service server judges that on-vehicle information display terminal is in congestion status idle period, advertisement when service server uses long
Pattern is shown to on-vehicle information display terminal advertisement information；When long under advertisement mode, service server is to vehicle-mounted
Advertisement duration limit value when the display duration per first advertising message that Message Display Terminal is pushed is not less than default long.
9. the doulbe-sides' victory advertisement sending method according to claim 1 based on vehicle-mounted interactive information business platform, it is characterised in that
The idle period of the on-vehicle information display terminal includes regional idle period；
The service server can set the advertisement designated area scope that it delivers advertisement, and vehicle-mounted letter according to the requirement of businessman
Breath display terminal possesses Geographic mapping ability, and the geographical position of on-vehicle information display terminal positioning is obtained by service server
Information, so that it is determined that the geographical position of vehicle and travel speed where on-vehicle information display terminal；When service server by with
On-vehicle information display terminal carries out communication acknowledgement on-vehicle information display terminal and not performed specified by the mobile client of its binding
Interactive information display operation and on-vehicle information display terminal where vehicle be located at businessman set advertisement designated area in the range of
When, judge that on-vehicle information display terminal is in the regional idle period corresponding to corresponding businessman.
10. the doulbe-sides' victory advertisement sending method according to claim 9 based on vehicle-mounted interactive information business platform, its feature exists
In, when service server judges that on-vehicle information display terminal is in the regional idle period corresponding to businessman, business service
The advertising message that device is then delivered to the corresponding businessman of on-vehicle information display terminal push is shown.
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| CN201710214196.8A CN107071018A (en) | 2017-04-01 | 2017-04-01 | A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform |
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| CN201710214196.8A CN107071018A (en) | 2017-04-01 | 2017-04-01 | A kind of doulbe-sides' victory advertisement sending method based on vehicle-mounted interactive information business platform |
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| CN107833069A (en) * | 2017-10-17 | 2018-03-23 | 李钊河 | A kind of information dissemination method based on sharing means, electronic equipment and storage medium |
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| CN111880762A (en) * | 2020-07-31 | 2020-11-03 | 爱瑟福信息科技(上海)有限公司 | Vehicle application program control method and system |
| CN112561583A (en) * | 2020-12-16 | 2021-03-26 | 郭磊 | Interactive vehicle-mounted display method and device based on cloud big data service |
| CN113411381A (en) * | 2021-06-02 | 2021-09-17 | 支付宝(杭州)信息技术有限公司 | Method and system for pushing information to Internet of things equipment |
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Application publication date: 20170818 |