CN110322282A - A kind of intelligent positioning advertisement sending method - Google Patents
A kind of intelligent positioning advertisement sending method Download PDFInfo
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- CN110322282A CN110322282A CN201910489596.9A CN201910489596A CN110322282A CN 110322282 A CN110322282 A CN 110322282A CN 201910489596 A CN201910489596 A CN 201910489596A CN 110322282 A CN110322282 A CN 110322282A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of intelligent positioning advertisement sending methods, are connected including network server and the control connecting with network server backstage, car-mounted terminal display module, vehicle localization module, signal dispatcher module, signal dispatcher module with vehicle-mounted terminal equipment.The present invention is by network server and controls the cooperation between the modules such as backstage, car-mounted terminal display module, vehicle localization module, signal dispatcher module, different ad contents can be carried out in the specific polygon closed loop region specific time according to the vehicle of installing advertisement carrier to push, more targeted carry out advertisement pushing, advertisement pushing information effect is more significant, has great commercial value.
Description
Technical field
The present invention relates to advertisement pushing fields, more particularly, to a kind of intelligent positioning advertisement sending method.
Background technique
Currently, either bus, taxi or other public transports can using video control system or
Mobile playing device is installed or terminal carries out multimedia advertising dispensing.This advertisement is all the hard advertisement made in advance, more
Media advertisement plays that form is stereotyped is difficult to arresting, and advertisement covering surface is not directed to specific crowd or given area
, it is difficult to it is rooted in the hearts of the people.Mechanical loop play can only be carried out according to specific vehicle, specific route, advertisement is only
Preliminary publicity cannot be converted into consumer behavior and manufacture more opportunities.
System, the terminal of multimedia advertising are the products of internet information, and in the prior art, multimedia advertisement system is only
The multimedia advertising content being set in advance can be shown according to the system terminal installed in particular vehicle, set on ad system backstage
After determining particular vehicle ad content, vehicle can only loop play according to backstage setting advertising listing carry out loop play, no
Divide place and time.The multimedia advertising method for pushing publicized widely in this way has blindness and limitation；Due to advertising carrier
Finiteness, advertisement share is limited in the market, results in small advertiser in this way without hair and carries out effective advertisement dispensing.Increase
Strong advertising results carry out advertisement to launch being advertisement by the utilization rate of advertising carrier to the specific area of specific crowd, time
Push industry problem to be solved.
Summary of the invention
It is an object of the invention to overcome problem above of the existing technology, a kind of intelligent positioning advertisement pushing side is provided
Method can carry out in different advertisements according to the vehicle of installing advertisement carrier in the specific polygon closed loop region specific time
Hold push.
For the above-mentioned technical purpose of realization, reach above-mentioned technical effect, the invention is realized by the following technical scheme:
A kind of intelligent positioning advertisement sending method, including network server and the control being connect with network server backstage, vehicle
Mounted terminal display module, vehicle localization module, signal dispatcher module, signal dispatcher module are connected with vehicle-mounted terminal equipment；
The locating module carries out GPS positioning to the vehicle for being equipped with car-mounted terminal, and positioning vehicle region simultaneously will be in data
Reach backstage；
Vehicle control backstage is for carrying out degree and zoning according to priority to setting polygon closed loop region, further to existing
Subregion or rank carry out multimedia advertising broadcasting content be ranked up, receive locating module upload data and to data carry out
Processing, judges the region of the highest priority where vehicle, and transmit information to server；
Then multimedia advertisement to be shown is transmitted to signal by the information that the server is used to receive control backstage
Transceiver module；
The display information that the car-mounted terminal display module is used to transmit signal dispatcher module carries out multimedia advertising dispensing.
Further, the network server and control backstage, information module are connected to the network by WIFI or 4G.
Further, the locating module uploads advertising carrier location information, and server is according to positioning vehicle in region
Amount carry out advertisement auction grade and launch, and launched at times according to the auction period.
The beneficial effects of the present invention are:
The present invention passes through network server and control backstage, car-mounted terminal display module, vehicle localization module, signal dispatcher module
Between cooperation and connection, different multimedia advertisements can be launched in different regions, different time, can more had
Advertisement pushing is targetedly carried out, advertisement pushing information effect is more significant, has great commercial value.
Detailed description of the invention
Attached drawing described herein is used to provide to further appreciate that of the invention, constitute part of this application.Attached
In figure: Fig. 1 is system construction drawing of the invention.
Specific embodiment
The purpose of the invention patent is place based on the deficiencies of the prior art, using data as core, provides specific
The different multimedia advertisement of the specific time showing in region, can more targeted carry out advertisement pushing, advertisement pushing
Information effect is more significant.
Intelligent positioning advertising platform be using public transport as carrier, the upper and lower of user, road location, region, when
Between with periphery merchant information carry out depth in conjunction with, and by multimedia advertising content in public transport vehicle-mounted dispensings terminal progress
The intelligent advertisement push system of advertisement is launched by diversified forms.
Intelligent positioning advertisement push system is related to 5 big modules, is " network server " respectively, " control backstage ", " information is received
Send out module ", " GPS positioning module ", " car-mounted terminal display module ", wherein " network server " and control backstage by WIFI or
4G is connected, and " network server " is responsible for information of the transmitting-receiving " control backstage " with " signal dispatcher module ", and is handled；" letter
Breath transceiver module " is connected with " car-mounted terminal display module " by conducting wire or bluetooth, carries out display content transmission and advertisement is thrown
Let alone business.Specifically:
First, network server includes non-document data storage, server cluster storage, file memory and database, and is made
Operation etc. is carried out with big data correlation technology.
Second, vehicle-mounted terminal equipment includes display screen, communication module, power module, loudspeaker, gyroscope etc., Suo Youyuan
Device is connected with the power supply module.
Third, GPS positioning module include all physical components, and are connected by standardized physical interface with car-mounted terminal
It connects.
4th, signal dispatcher module includes all physical components, and is connected by conducting wire or bluetooth.
5th, control backstage includes that polygon area closed loop domain divides and grade classification, auction order ads, time root module
Deng, control backstage connect with network server by being not limited to WIFI or 4G, 5G network etc..
Below by the description of specific implementation steps, which is further described and is illustrated.
Step 1: control backstage carries out polygon closed loop degree and zoning, number to area, and carries out to region and period
Auction advertisement is further carried out area grade sequence by ad content auction；
Step 2: the position data of the vehicle equipped with on-vehicle terminal device is transmitted to control backstage by GPS positioning module；
Step 3: control backstage carries out advertising listing push according to vehicle region, is uploaded to network server service
Device；
Step 4: network server receives the information on control backstage, and transmits information to and connect in car-mounted display equipment
Signal transceiver；
Step 5: signal transceiver receives the information of network server, and transmits information to vehicle-mounted display terminal；
Step 6: vehicle-mounted display terminal receives information, launches push multimedia advertising, and press list loop play；
Step 7: when vehicle is moved to other region, GPS positioning module is relocated, and carries out step 2.
The present invention utilizes network server and control backstage, car-mounted terminal display module, vehicle localization module, information transmit-receive
Cooperation between the modules such as module, can be according to the vehicle of installing advertisement carrier when specific polygon closed loop region is specific
Between carry out different ad content push, more targeted carry out advertisement pushing, advertisement pushing information effect is more significant, tool
There is great commercial value.
Claims (3)
1. a kind of intelligent positioning advertisement sending method, it is characterised in that: connect including network server and with network server
Control backstage, car-mounted terminal display module, vehicle localization module, signal dispatcher module, signal dispatcher module and car-mounted terminal
Equipment is connected；
Described locating module Dingan County is positioned equipped with the vehicle of car-mounted terminal, and positioning data of vehicles is uploaded to backstage；
Vehicle control backstage is for carrying out degree and zoning according to priority to setting polygon closed loop region, further to existing
Subregion or rank carry out multimedia advertising broadcasting content be ranked up, receive locating module upload data and to data carry out
Processing, judges the region of the highest priority where vehicle, and transmit information to server；
Then multimedia advertisement to be shown is transmitted to signal by the information that the server is used to receive control backstage
Transceiver module；
The display information that the car-mounted terminal display module is used to transmit signal dispatcher module carries out multimedia advertising dispensing.
2. a kind of intelligent positioning advertisement sending method according to claim 1, it is characterised in that: the network server with
Control backstage, information module are by being not limited to the connection such as Internet network, WIFI or 4G, 5G network.
3. a kind of intelligent positioning advertisement sending method according to claim 2, it is characterised in that: the locating module will be wide
It accuses carrier location information to upload, server carries out advertisement auction grade according to the amount for positioning vehicle in region and launches, and according to competing
The period is clapped to be launched at times.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910489596.9A CN110322282A (en) | 2019-06-06 | 2019-06-06 | A kind of intelligent positioning advertisement sending method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910489596.9A CN110322282A (en) | 2019-06-06 | 2019-06-06 | A kind of intelligent positioning advertisement sending method |
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| Publication Number | Publication Date |
|---|---|
| CN110322282A true CN110322282A (en) | 2019-10-11 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910489596.9A Pending CN110322282A (en) | 2019-06-06 | 2019-06-06 | A kind of intelligent positioning advertisement sending method |
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| CN (1) | CN110322282A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112561583A (en) * | 2020-12-16 | 2021-03-26 | 郭磊 | Interactive vehicle-mounted display method and device based on cloud big data service |
-
2019
- 2019-06-06 CN CN201910489596.9A patent/CN110322282A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112561583A (en) * | 2020-12-16 | 2021-03-26 | 郭磊 | Interactive vehicle-mounted display method and device based on cloud big data service |
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Legal Events
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| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20191011 |