CN109756752A - A kind of public transit system and its method playing advertisement in locality - Google Patents
A kind of public transit system and its method playing advertisement in locality Download PDFInfo
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- CN109756752A CN109756752A CN201811549147.0A CN201811549147A CN109756752A CN 109756752 A CN109756752 A CN 109756752A CN 201811549147 A CN201811549147 A CN 201811549147A CN 109756752 A CN109756752 A CN 109756752A
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Abstract
The present invention relates to public transit system technical field, in particular to a kind of public transit system and its method that advertisement is played in locality, system includes public transport set top box side and remote server;The public transport set top box side is equipped with GPS module, processing module, network communication module and display module;The remote server is equipped with advertisement editor module and coordinate chosen module.The present invention solves existing advertising bus by the way of ads. on vehicle or built-in advertising board or in-car TV, it is caused the problem of advertising input need to put into a large amount of manpower and money early period, and ad content is difficult to be updated, static advertising is difficult to attract passenger's note that the single problem of its content of dynamic advertisement.
Description
Technical field
The present invention relates to public transit system technical field, in particular to it is a kind of locality play advertisement public transit system and
Its method.
Background technique
Ads on Vehicles is one using abundant in-car entertainment culture life as business division, is aided with the service entry of advertising
Mesh.Ads on Vehicles can provide a covering extensively and contact the high completely new space of consumer's frequency, integrate image, sound,
The mobility of car and the feature that Population Capacity is big are made full use of, the information blank of passenger on the way is filled up.
And for bus, there are following three kinds of advertisings: ads. on vehicle, inside cards and in-car TV advertisement,
But the above two have been required to advertising company and have carried out drafting advertisement to bus vehicle body in advance, or board of preparing advertising in advance is pacified
Dress, and the latter only understands the loop play ad data after remotely located good ad data.
Traditional public transit system using ads. on vehicle and inside cards by the way of, it is difficult to ad content is carried out real
Shi Gengxin, takes a substantial amount of time the update of advertisement needs and manpower, improves the cost that advertisement is launched on bus,
If making advertisement only with static images, it is difficult to attract passenger's note that its effect of publicity is not achieved, extensively according to dynamic picture work
It accuses, ad content is single, and data are less, it is difficult to play the effect of publicity of Ads on Vehicles.
Summary of the invention
Summary of the invention of the invention is to provide a kind of public transit system and its method for playing advertisement in locality, solve
Existing advertising bus is caused to need in advertising input early period by the way of the ads. on vehicle or built-in advertising board or in-car TV
The problem of putting into a large amount of manpower and money, and ad content is difficult to be updated, static advertising is difficult to attract the note of passenger
Meaning, the single problem of its content of dynamic advertisement.
The invention proposes a kind of public transit systems that advertisement is played in locality, including public transport set top box side and long-range clothes
Business device end;The public transport set top box side is equipped with GPS module, processing module, network communication module and display module;The long-range clothes
Device end be engaged in equipped with advertisement editor module and coordinate chosen module;The GPS module, for obtaining the position where current bus
Data;The processing module, for judging whether the position data falls into a preset geographic range;The network communication
Module, the communication connection for establishing between the GPS module and the processing module and the coordinate chosen module, and
Establish the communication connection between the display module and the advertisement editor module;The display module, for playing advertisement;Institute
Advertisement editor module is stated, for ad data to be edited and updated for user;The coordinate chosen module, for set from it is different
The corresponding geographic range of ad data using setting time as the version of the ad data and is issued to the corresponding net
Network communication module is further transferred to the version after the processing module is parsed according to the ad data, in the GPS
When module navigates to the setting geographic range, corresponding advertisement is played by the display module.
Preferably, the public transport set top box side is additionally provided with comparison judgment module;The network communication module is sat for connecting
Chosen module and comparison judgment module are marked, and sends preset geographic range to comparison judgment module;The network communication mould
Block is also used to be controlled timing by the processing module to the comparison judgment module and sends the advertising page including current set top box
Checking request including this;The comparison judgment module, for judging whether the advertisement version of the current set top box is newest
Version, if then feedback result is to the network communication module, if otherwise feeding back new advertisement download address together to described
Network communication module, by the processing module be resolved to advertisement version matching result it is inconsistent when, access under the new advertisement
Set address downloads the ad data of update, by the processing module parsing after according to update ad data version,
When the position data of the GPS module navigates to a setting geographic range, updated advertisement is played by the display module.
Preferably, it is provided with api interface in the remote server, and public transport road is obtained by the api interface
Line, and the bus routes are carried out with the division of geographic range.
Preferably, the geographic range is the border circular areas of constant-radius, and the area of all border circular areas covers entirely
Cover the bus routes.
Preferably, judging whether the position data falls into a preset geographic range is to judge the position data
At a distance between each border circular areas center of circle, if the distance is less than the radius, it is determined that presently described position data pair
The geographic range answered.
The present invention also proposes a kind of method for playing advertisement in locality, mainly comprises the steps that S1, in advance will be public
Cross-channel line is divided into several geographic range of quantity, and different geographic ranges corresponds to the different ad content of typing;S2 is obtained public
The position data for handing over vehicle current;S3 is prejudged according to the position data, determines corresponding geographic range;S4 establishes network
Communication obtains the corresponding ad content of current geographic range and plays out.
Preferably, further include that steps are as follows after step S4: S5 obtains the position of bus in the set time period again
Set data;S6 obtains the ad content of update and is broadcast if the corresponding geographic range of the position data changes
It puts;If the corresponding geographic range of the position data is constant, the step S5 is returned.
Preferably, in the step S1, the geographic range is the border circular areas of constant-radius, and all circles
Bus routes described in the area all standing in region.
Preferably, in the step S3, determine that currently corresponding geographic range is to judge the position data to bus
At a distance between each border circular areas center of circle, if the distance is less than the radius, it is determined that presently described position data pair
The geographic range answered.
From the foregoing, it will be observed that it is available following using technical solution provided by the invention the utility model has the advantages that
First, a kind of public transit system playing advertisement in locality proposed by the present invention first carries out bus routes
The division of geographic range, and the ad content different for different geographic range typings, enabling can root in bus driving process
According to specific location, the ad content on vehicle-carrying display screen is changed, improves the number of ads on bus, and can divide conscientiously
The display time with each advertisement;
Second, public transit system proposed by the present invention, public transport set top box side can periodically examine the ad data that it is obtained
It looks into, inquires whether the data are latest edition, ensure that ad data can correspond to update in real time, and guaranteeing ad data
Under the premise of timely updating, the investment of cost of labor is reduced;
Third, by judging the size of distance between bus real time position data and the center of circle of each geographic range in the present invention
Relationship can intuitively determine the corresponding geographic range of current bus, and then select to play specific ad data, judgement
Method is simple and intuitive, facilitates the procedure quantity for simplifying public transit system;
4th, a kind of method playing advertisement in locality proposed by the present invention describes in detail according to different location
The method for playing different ad contents, can according to the real-time geographical location of bus and its fall into corresponding geographic range,
Selection plays different ad datas, greatlys improve the quantity that can carry out advertising in the present invention in public transit system.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is the system block diagram of public transit system in the embodiment of the present invention;
Fig. 2 is the flow chart of advertisement broadcast method in the embodiment of the present invention;
Fig. 3 is that server end is stored in advance ad data and sets the content and its stream of geographic range in the embodiment of the present invention
Cheng Tu;
Fig. 4 is the flow chart of the update ad data of set top box side in the embodiment of the present invention;
Fig. 5 connect for set top box side in the embodiment of the present invention with server end and the process and flow chart of data exchange.
10: public transport set top box side;11:GPS module;12: network communication module;13: display module;14: processing module;
15: comparison judgment module;20: remote server;21: advertisement editor module;22: coordinate chosen module.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description.Obviously, described embodiment is only section Example of the present invention, instead of all the embodiments.Based on this
Embodiment in invention, those of ordinary skill in the art's every other reality obtained under that premise of not paying creative labor
Example is applied, shall fall within the protection scope of the present invention.
Existing advertising bus is caused in advertising input by the way of ads. on vehicle or built-in advertising board or in-car TV
The problem of a large amount of manpower and money need to be put into early period, and ad content is difficult to be updated, static advertising, which is difficult to attract, to be multiplied
Visitor's note that the single problem of its content of dynamic advertisement.
As shown in Figure 1, to solve the above-mentioned problems, the present embodiment proposes a kind of public transport for playing advertisement in locality
System and method, wherein public transit system mainly includes public transport set top box side 10 and remote server 20;Public transport set top box side
10 include GPS module 11, network communication module 12, display module 13 and processing module 14;Remote server 20 is then equipped with
Advertisement editor module 21 and coordinate chosen module 22;
Wherein, GPS module 11, for obtaining the position data where current bus;
Processing module 14, for judging whether current location data falls into a preset geographic range;
Network communication module 12, it is logical between GPS module 11, processing module 14 and coordinate chosen module 22 for establishing
News connection, is also used to establish the communication connection between processing module 14, display module 13 and advertisement editor module 21;
Display module 13, for playing advertisement into bus;
Advertisement editor module 21, for ad data to be edited and updated for user;
Coordinate chosen module 22 is made for setting geographic range corresponding from different ad datas with setting time
For ad data version and be issued to corresponding network communication module 12, be further transferred to processing module 14 and parsed
Afterwards according to the version of ad data, when GPS module 11 navigates to a setting geographic range, is played and corresponded to by display module 13
Advertisement.
In the present embodiment, the GPS module 11 of public transport set top box side 10 is used to obtain the position data of current bus, root
According to preset geographic range in coordinate chosen module 22, after judging which preset geographic range it falls into, compiled from advertisement
It collects and obtains corresponding ad data in module 21, and played out by display module 13.It enables and uses the present embodiment public transit system
Bus in advertisement can be replaced according to the real time running position of bus, the advertisement playing resource on bus obtains
It uses to the greatest extent, while only needing that ad data is arranged in remote server 20, help to ensure that ad content
It timely updates, and reduces and updating the manpower and material resources expended when advertisement, further reduced the cost of advertising bus.
More specifically, the public transport set top box side 10 in the present embodiment is additionally provided with comparison judgment module 15;
Network communication module 12 in the present embodiment is also used to connect comparison judgment module 15 and coordinate chosen module
22, enable preset geographic range in coordinate chosen module 22 be sent in comparison judgment module 15;
Network communication module 12, it includes working as that the control timing for being also used to be subject to processing module 14 is sent to comparison judgment module 15
Checking request including the advertisement version of preceding set-top box;
Judgment module 15 is compared, for judging whether the advertisement version of current set top box is latest edition, is then fed back in this way
As a result network communication module 12 is arrived, if otherwise feeding back new advertisement download address to network communication module 12, by handling together
Module 14 be resolved to advertisement version matching result it is inconsistent when, access new advertisement download address, download the ad data of update,
According to the version of the ad data of update after being parsed by processing module 14, the position data that GPS module 11 positions is navigated to one
When setting geographic range, updated advertisement is played by display module 13.
In the present embodiment, the setting for comparing judgment module 15, enables the public transit system in the present embodiment that can judge automatically
Whether currently playing advertisement corresponds to the geographic range where it, and judges automatically whether its advertisement version is latest edition,
GPS module 11 can be held in position the geographical location of bus, and obtain the position data of continuous renewal, and in comparison judgment module
It is compared in 15 with each setting geographic range, also can periodically update the corresponding geographic range of bus position data.
It is provided with api interface in the remote server 20, and bus routes are obtained by the api interface, and to public affairs
The division of cross-channel line progress geographic range.In the present embodiment, the traveling of bus can be in accordance with its preset bus routes
It carrying out, therefore any map software can be connected by api interface, user can edit bus routes in the map software, and
The division that specific bus routes are carried out with geographic range, provides reference for the position data of subsequent bus, also enables bus
On ad data can according to bus implement change position data and its corresponding geographic range be updated.
Wherein, geographic range is specially the constant border circular areas of Radius;In order to guarantee bus in the process of moving, appoint
The position data when carved, which can ensure that, to be fallen into any geographic range, and all border circular areas should cover bus routes comprehensively.
Meanwhile determining that position data falls into the judgment method of which preset geographic range specifically, judging bus current location number
At a distance between the center of circle on each border circular areas, when any distance is less than radius, then it can determine whether what current location data was fallen into
Geographic range, namely judge that current bus should correspond to the ad content of broadcasting, and then the acquisition pair from advertisement editor module 21
The ad data answered, and played out by display module 13.
As shown in Figures 2 to 5, the present embodiment also proposed a kind of method for playing advertisement in locality, mainly wrap
Include following steps:
Bus routes are divided into several geographic range of quantity in advance by S1, and different geographic ranges corresponds to typing difference
Ad content;
S2 obtains the current position data of bus;
S3 is prejudged according to position data, determines geographic range corresponding with the position data;
S4 establishes network communication, obtains the corresponding ad content of current geographic range and plays out.
Wherein, step S1 is specially the setting of user's advance operation, and it can set geographic range in server-side,
And corresponding typing ad content, it is preset to obtain can to meet the same server-side of different advertising lines accesses for setting in server-side
The requirement of geographic range and ad data reduces the quantity of server-side, guarantees the stability that method is implemented in the present embodiment;Step
Rapid S2, S3 and S4 are that the terminal being set on each bus carries out, which helps to reduce the operating procedure of server-side, are protected
Card server in the case where being connected with great amount of terminals can still work normally, and each terminal only needs to judge in the correspondence on this route
Hold, algorithm is intuitive and simple.
In addition, being additionally provided with following steps after step S4:
S5 obtains the position data of bus in the set time period again;
S6 obtains the ad content of update simultaneously if the corresponding geographic range of the position data obtained again changes
It plays out;If the corresponding geographic range of the position data obtained again is constant, return step S5.
In the present embodiment, the setting of step S5 facilitates the real-time position data of bus that timely updates, and user can
By the length for changing setting time, to change spirit of the public transit system for geographic range where obtaining bus in the present embodiment
Sensitivity.Since bus is in the good situation of road conditions, in driving at a constant speed, user can calculate bus and pass through each geography
The time of range, and the time that position of bus data are obtained inside public transit system is adjusted according to the time, reduce the present embodiment
A possibility that transmitting and reception frequency of middle public transit system internal signal, reduction communication line congestion, enable signal in public transit system
Transmission it is highly efficient.
Wherein, in step sl, geographic range is specially the border circular areas of constant-radius, and all border circular areas cover comprehensively
Lid bus routes.In step s3, determine that the corresponding specific judgment method of geographic range is, calculating position data and each circle
Distance on domain between the center of circle, if distance is less than radius, it is determined that the corresponding geographic range of current location data.
In the present embodiment, at a distance from by comparison current location data between each border circular areas center of circle, it can be determined that should
Which border circular areas is position data fall into, namely judges which geographic range is the position data correspond to, and then obtains specific geographic
The ad content of range plays out, and can replace the ad content played on bus in time, it is wide to help to improve bus
The utilization rate of announcement can also play the commodity most needed by local resident according to geographical location.
In conclusion the present embodiment proposes a kind of public transit system and its method for playing advertisement in locality, in advance
Geographic range and corresponding ad content are set, and by the monitoring real-time position data of bus, determines its correspondingly
Range is managed, and then changes the ad content played on bus, solving existing bus advertisement in installation is to need to expend greatly
The manpower and material resources of amount and the replacement of advertisement cannot reach timely, efficient problem.
Embodiments described above does not constitute the restriction to the technical solution protection scope.It is any in above-mentioned implementation
Made modifications, equivalent substitutions and improvements etc., should be included in the protection model of the technical solution within the spirit and principle of mode
Within enclosing.
Claims (9)
1. a kind of public transit system for playing advertisement in locality, it is characterised in that: including public transport set top box side and remote service
Device end;The public transport set top box side is equipped with GPS module, processing module, network communication module and display module;The remote service
Device end is equipped with advertisement editor module and coordinate chosen module;
The GPS module, for obtaining the position data where current bus;
The processing module, for judging whether the position data falls into a preset geographic range;
The network communication module, for establish the GPS module and the processing module and the coordinate chosen module it
Between communication connection, and establish the communication between the processing module and the display module and the advertisement editor module
Connection;
The display module, for playing advertisement;
The advertisement editor module, for ad data to be edited and updated for user;
The coordinate chosen module, for setting geographic range corresponding from different ad datas, using setting time as
The version of the ad data is simultaneously issued to the corresponding network communication module, is further transferred to the processing module and carries out
According to the version of the ad data after parsing, when the GPS module navigates to the setting geographic range, by described aobvious
Show that module plays corresponding advertisement.
2. a kind of public transit system for playing advertisement in locality according to claim 1, it is characterised in that: the public transport
Set top box side is additionally provided with comparison judgment module;
The network communication module is sent out for connection coordinate chosen module and comparison judgment module, and to comparison judgment module
Send preset geographic range;
The network communication module, be also used to by the processing module control timing to the comparison judgment module send include
Checking request including the advertisement version of current set top box;
The comparison judgment module, for judging whether the advertisement version of the current set top box is latest edition, if then anti-
Result is presented to the network communication module, if otherwise new advertisement download address is fed back together to the network communication module,
By the processing module be resolved to advertisement version matching result it is inconsistent when, access the new advertisement download address, downloading is more
The new ad data, according to the version of the ad data of update after being parsed by the processing module, in the GPS module
When position data navigates to a setting geographic range, updated advertisement is played by the display module.
3. a kind of public transit system for playing advertisement in locality according to claim 2, it is characterised in that: described long-range
It is provided with api interface on server end, and bus routes are obtained by the api interface, and carry out ground to the bus routes
Manage the division of range.
4. a kind of public transit system for playing advertisement in locality according to claim 3, it is characterised in that: the geography
Range is the border circular areas of constant-radius, and bus routes described in the area all standing of all border circular areas.
5. a kind of public transit system for playing advertisement in locality according to claim 1, it is characterised in that: described in judgement
It is to judge between the position data and each border circular areas center of circle that whether position data, which falls into a preset geographic range,
Distance, if the distance is less than the radius, it is determined that the corresponding geographic range of presently described position data.
6. a kind of method for playing advertisement in locality, which comprises the following steps:
Bus routes are divided into several geographic range of quantity in advance by S1, and different geographic ranges corresponds to different wide of typing
Accuse content;
S2 obtains the current position data of bus;
S3 is prejudged according to the position data, determines corresponding geographic range;
S4 establishes network communication, obtains the corresponding ad content of current geographic range and plays out.
7. a kind of method for playing advertisement in locality according to claim 6, which is characterized in that in the step S4
Afterwards, further comprising the steps of:
S5 obtains the position data of bus in the set time period again;
S6 obtains the ad content of update and plays out if the corresponding geographic range of the position data changes;If
The corresponding geographic range of the position data is constant, then returns to the step S5.
8. a kind of method for playing advertisement in locality according to claim 7, it is characterised in that: in the step S1
In, the geographic range is the border circular areas of constant-radius, and public transport road described in the area all standing of all border circular areas
Line.
9. a kind of method for playing advertisement in locality according to claim 9, it is characterised in that: in the step S3
In, determine bus currently corresponding geographic range be judge between the position data and each border circular areas center of circle away from
From if the distance is less than the radius, it is determined that the corresponding geographic range of presently described position data.
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Application publication date: 20190514 |