CN112381574B - Advertisement putting method and device for public transport vehicle - Google Patents
Advertisement putting method and device for public transport vehicle Download PDFInfo
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- CN112381574B CN112381574B CN202011269213.6A CN202011269213A CN112381574B CN 112381574 B CN112381574 B CN 112381574B CN 202011269213 A CN202011269213 A CN 202011269213A CN 112381574 B CN112381574 B CN 112381574B
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Abstract
The embodiment of the application discloses an advertisement putting method and device for a public transport vehicle. According to the technical scheme, the advertisement file is obtained by adding the line labels to the bus lines of the bus network in advance, the attribute information preconfigured by the advertisement file is extracted, the attribute information is matched with the line labels, a plurality of bus lines are determined to be matched lines, a plurality of buses corresponding to the matched lines are determined, and the advertisement file is played and displayed by the advertisement equipment placed on the buses. By adopting the technical means, the advertisement putting can be more accurate and targeted, so that the fine management of the advertisement putting is realized, and the advertisement putting effect is optimized.
Description
Technical Field
The embodiment of the application relates to the technical field of vehicle-mounted advertisements, in particular to an advertisement putting method and device for a public transport vehicle.
Background
With the development of urban public transport and the increase of the number of bus routes, more and more citizens select buses as travel transportation modes. Because public transport vehicles can bear a large number of user groups every day, the public transport vehicle-mounted advertisement gradually becomes a more mainstream outdoor advertisement form.
At present, in order to enrich advertisement content, traditional bus-mounted advertisements are generally placed on a display screen of bus-mounted advertising equipment in a video mode. When the advertisement is put, the advertisement file is sent to the vehicle-mounted advertisement equipment by selecting the corresponding line, and the advertisement putting aiming at the corresponding line can be realized. However, the advertisement delivery method only for the relevant lines lacks accuracy, it is difficult to accurately deliver advertisements to the target population, and the advertisement delivery effect is relatively poor.
Disclosure of Invention
The embodiment of the application provides an advertisement putting method and device for a bus, which can improve the accuracy of advertisement putting, realize the fine management of advertisement putting and optimize the advertisement putting effect.
In a first aspect, an embodiment of the present application provides an advertisement delivery method for a public transport vehicle, including:
adding a line label to each bus line of a bus network in advance;
acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels, and determining a plurality of bus lines as matched lines;
and determining a plurality of buses corresponding to the matching lines, and delivering the advertisement files to advertisement equipment on the buses for playing and displaying.
Further, after adding the route label for each bus route of the bus network in advance, the method further comprises the following steps:
adding corresponding associated sites corresponding to the line labels in advance;
correspondingly, before the advertisement file is delivered to the advertisement device on the bus for playing and displaying, the method further comprises the following steps:
and setting fixed-point playing information of the advertisement file according to the associated website, wherein the fixed-point playing information is used for setting a road section for playing and displaying the advertisement file.
Further, matching the attribute information with the line label to determine that the plurality of bus lines are matched lines, including:
matching the attribute information with the circuit label according to a preset matching standard;
and if the attribute information and the line label accord with the matching standard, determining the bus line corresponding to the line label as a matching line.
Further, the line tag comprises crowd characteristic information, position characteristic information and/or behavior characteristic information.
Further, acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line tag, and determining that the plurality of bus lines are matched lines, the method further includes:
and extracting a plurality of information of the delivery areas pre-configured by the advertisement file, and screening the matching lines based on the delivery areas.
Further, after extracting a plurality of information of the advertisement file preconfigured delivery areas and screening the matching routes based on the delivery areas, the method further includes:
and determining pre-configured advertisement placement proportion information of each placement area, and determining the advertisement playing amount of the matching line corresponding to each placement area based on the advertisement placement proportion information.
Further, before the advertisement file is delivered to the advertisement device on the public transport vehicle for playing and displaying, the method further comprises the following steps:
and determining the matching degree of the attribute information and each matching line, and setting the advertisement playing amount of the advertisement file on each matching line based on the matching degree.
In a second aspect, an embodiment of the present application provides an advertisement delivery device for a public transportation vehicle, including:
the adding module is used for adding a line label to each bus line of the bus network in advance;
the matching module is used for acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels and determining a plurality of bus lines as matching lines;
and the releasing module is used for determining a plurality of buses corresponding to the matching lines and releasing the advertisement files to the advertisement equipment on the buses for playing and displaying.
In a third aspect, an embodiment of the present application provides an electronic device, including:
a memory and one or more processors;
the memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the advertisement delivery method for public transportation vehicles according to the first aspect.
In a fourth aspect, embodiments of the present application provide a storage medium containing computer-executable instructions for performing the method of advertising for public transportation vehicles as described in the first aspect when executed by a computer processor.
According to the embodiment of the application, the line labels are added to the bus routes of the bus network in advance, the advertisement files are obtained, the attribute information pre-configured by the advertisement files is extracted, the attribute information is matched with the line labels, a plurality of bus routes are determined to be matched routes, a plurality of buses corresponding to the matched routes are determined, and the advertisement files are played and displayed by the advertisement equipment placed on the buses. By adopting the technical means, the advertisement putting can be more accurate and targeted, so that the fine management of the advertisement putting is realized, and the advertisement putting effect is optimized.
Drawings
Fig. 1 is a flowchart of an advertisement delivery method for a public transportation vehicle according to an embodiment of the present application;
fig. 2 is a flow chart of matching route determination in the first embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement delivery device for a public transport vehicle according to a second embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to the third embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, specific embodiments of the present application will be described in detail with reference to the accompanying drawings. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some but not all of the relevant portions of the present application are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The application provides an advertisement putting method for a bus, which aims to determine a specific route for putting an advertisement file and realize accurate putting of the advertisement file by matching attribute information of the advertisement file with a route tag of a bus route. Compared with the traditional advertisement putting mode, when the advertisement is put, the corresponding line is usually selected manually according to the requirement of the user for advertisement putting. The advertisement putting mode is put completely according to the wishes of the users, and the advertisement putting accuracy is relatively poor. And adopt the mode that corresponds the website and carry out the voice broadcast advertisement, though can reach the effect of accurate broadcast advertisement. But the advertising effect of voice broadcast is relatively single, and the specific details of the advertisement cannot be shown. Based on this, the advertisement putting method for the bus is provided to solve the technical problem that the existing advertisement putting mode lacks accuracy.
The first embodiment is as follows:
fig. 1 shows a flowchart of an advertisement delivery method for a bus according to an embodiment of the present disclosure, where the advertisement delivery method for a bus according to the present disclosure may be executed by an advertisement delivery device for a bus, the advertisement delivery device for a bus may be implemented by software and/or hardware, and the advertisement delivery device for a bus may be formed by two or more physical entities or may be formed by one physical entity. Generally, the advertisement delivery device of the public transport vehicle may be an advertisement delivery system server or the like.
The following description will be given taking an advertisement delivery device of a bus as an example of a subject executing an advertisement delivery method of a bus. Referring to fig. 1, the advertisement delivery method for the public transport vehicle specifically includes:
and S110, adding a line label to each bus line of the bus network in advance.
Specifically, before advertisement putting, system management personnel upload line labels of all bus lines corresponding to a bus network in advance, and advertisement putting equipment adds the line labels to the corresponding bus lines. The line label marks the relevant characteristic information of the corresponding bus line, and the specific characteristic details of the bus line can be well represented through the line label. Wherein the line tag comprises crowd characteristic information, location characteristic information and/or behavior characteristic information. The crowd characteristic information represents the crowd to which the main passenger of the bus line belongs, such as students, old people, office workers and the like; the position characteristic information represents position characteristics of related landmark buildings and the like near the bus route, such as a market, a hospital, an amusement park and the like; the behavior characteristic information represents the travel behaviors of passengers on the bus line, such as shopping, commuting, going to school, buying vegetables and the like. It should be noted that, corresponding to a bus route, the route tag may include one or more pieces of characteristic information. In addition, according to the actual running condition of the bus route, a manager can modify or add or delete the feature information in the route label by executing the modification operation and responding to the modification operation by the advertisement delivery device in the embodiment of the application, so that the route label can be ensured to accurately represent the feature details of the corresponding bus route.
Further, after the line label of the bus line is set, a corresponding associated station is added in advance corresponding to the line label. It will be appreciated that the line tags include demographic information, location profile information, and/or behavior profile information corresponding to those described above, which is typically associated with portions of the bus stops on the bus line. For example, if the main passengers at A, B, C and D stations are students corresponding to a bus route, the associated stations are A, B, C and D stations corresponding to the student population of the route tag population feature information. For another example, if a commercial shopping area exists at the E and F sites corresponding to a bus route, the associated sites of "shopping mall" and "shopping" are set as the E and F sites corresponding to the line tag location characteristics and behavior characteristics. By setting the associated sites, more accurate advertisement putting can be conveniently carried out based on the associated sites after the subsequent advertisement files are subjected to line matching.
S120, obtaining an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels, and determining a plurality of bus lines as matched lines.
And extracting attribute information pre-configured by the advertisement file by acquiring the advertisement file when the advertisement is put on the basis of the added line label of each bus line. The attribute information corresponds to the line tag, and may include information about delivered people (e.g., students, old people, medical people, etc.) and categories to which advertisement contents belong (e.g., shopping mall advertisements, shopping advertisements, medical advertisements, etc.). The attribute information is configured by a relevant manager, and specifically, the attribute information can be filled in through a relevant window when an advertisement file is uploaded to the advertisement delivery device in the embodiment of the application.
Furthermore, by extracting the attribute information of the advertisement file to be delivered, the attribute information is matched with the line label of each bus line of the bus network. It can be understood that if the line tag matches the attribute information, the bus line corresponding to the line tag matches the attribute information. The advertisement file is delivered to the matched public transport lines, so that the accuracy of advertisement delivery can be improved, and the advertisement delivery effect is optimized.
Referring to fig. 2, the process of performing information matching and determining a matching line in the embodiment of the present application includes:
s1201, matching the attribute information with the line label according to a preset matching standard;
and S1202, if the attribute information and the line label accord with the matching standard, determining that the bus line corresponding to the line label is a matching line.
Specifically, when the attribute information is matched with the line tag, information matching is performed according to a preset matching standard. The matching standard defines attribute information and line label characteristic information which are matched with each other. For example, if the matching criterion defines that the attribute information "medical group" matches with the line tag location feature "hospital", if the advertisement file contains the attribute information "medical group", the bus line containing the line tag corresponding to the "hospital" location feature information is determined as the matching line when the bus line matching is performed. By analogy, the matching route of the current advertisement file needing to be advertised can be determined according to the matching of the attribute information and the route label.
In some embodiments, the advertisement file may be added with advertisement region information in advance according to the requirement of the user on the actual advertisement delivery region. And subsequently, when the advertisement is launched, screening the matching line based on the launching area by extracting a plurality of launching area information preconfigured in the advertisement file. Specifically, by comparing a plurality of throwing area information set by the user with the matching routes determined by the information comparison, if some matching routes do not fall into the throwing areas set by the user, the matching routes are screened out. Matching lines are screened out based on the information of the advertisement putting area, the advertisement putting area can be guaranteed to be more adaptive to the putting demand of the user, the actual advertisement putting demand of the user is adapted while the advertisement putting accuracy is met, and the advertisement putting effect is further optimized.
In one embodiment, after screening the matching lines based on the information of the launching areas set by the user, the pre-configured launching proportion information of each launching area is further determined based on the information of the launching areas, and the advertisement playing amount of the matching line corresponding to each launching area is determined based on the information of the launching proportion. When the user sets the information of the throwing area, the throwing ratio information is set corresponding to the information of each throwing area. The advertisement playing volume of the subsequent advertisement files in each advertisement playing area is influenced by the advertisement playing proportion information, and the advertisement playing volume of the corresponding matching line of each advertisement playing area can be determined through the advertisement playing proportion information based on the total playing volume of the advertisement files. For example, a mall is located in the H area, where it has been well publicized and promoted, while the K area has not been well publicized for a while. According to the practical situation, when the user carries out advertisement putting, the user sets an H area and a K area of the putting area, sets a smaller putting proportion of the H area, and sets a larger putting proportion of the K area which is not well advertised. Therefore, the distribution balance of the advertisement putting resources can be ensured, and the advertisement putting effect is further optimized.
S130, determining a plurality of public transport vehicles corresponding to the matching lines, and putting the advertisement files to advertisement equipment on the public transport vehicles for playing and displaying.
Finally, based on the determined matching line, the embodiment of the application further pushes the advertisement file. And determining a plurality of buses running corresponding to the line through the matching line, and then putting the advertisement file on the advertisement equipment on the buses for playing and displaying. Specifically, if each advertisement device of the bus is communicated with the advertisement delivery device of the embodiment of the application through the bus central control, the advertisement file is sent to the central control of each bus. If each advertisement device is independently connected with the advertisement delivery device, the advertisement delivery device directly delivers the advertisement file to the corresponding advertisement device. In addition, when carrying out advertisement putting, still specifically carry out the setting of information such as advertisement broadcast cycle, broadcast order and broadcast time slot to further promote the precision of advertisement putting.
In one embodiment, the advertisement delivery device further sets fixed-point playing information of the advertisement file according to the associated website, and the fixed-point playing information is used for setting a road section for playing and displaying the advertisement file. Specifically, since the associated sites are associated with the corresponding line labels of the line, after the advertisement file is delivered according to the line labels, the advertisement device plays the advertisement file corresponding to the associated sites, so that the advertisement can be delivered to the corresponding user groups more accurately. Based on this, when the advertisement delivery device of the embodiment of the application delivers the advertisement file, fixed-point playing information is set according to the associated website. The fixed-point playing information sets the playing time of the advertisement. And the subsequent advertisement equipment positions the position of the equipment in real time, and plays the advertisement file when the position of the equipment is positioned on the road section corresponding to the associated site, so as to further optimize the advertisement putting effect.
In one embodiment, the matching degree of the attribute information and each matching line is determined, and the advertisement playing amount of the advertisement file on each matching line is set according to the matching degree. It can be understood that, according to the matching rule, the attribute information in one advertisement file can be matched with the corresponding feature information of the line tag, and the more the matched feature information is, the higher the matching degree of the attribute information and the matching line is, and the more the passenger of the matching line is matched with the advertisement putting crowd. Based on this, in the embodiment of the application, the matching degree of the attribute information and each matching line is determined, and the advertisement playing amount of each matching line is further set according to the matching degree. The higher the matching degree is, the more the passenger and the advertisement putting crowd are in fit, so that the higher advertisement playing amount is set for the matching line with the high matching degree, and the lower advertisement playing amount is set otherwise. Therefore, on the basis of guaranteeing the advertisement putting precision, the advertisement putting resources are balanced, and the advertisement putting effect is further optimized.
The advertisement file is obtained by adding the line tag to each bus route of the bus network in advance, the attribute information preconfigured in the advertisement file is extracted, the attribute information is matched with the line tag, a plurality of bus routes are determined to be matched routes, a plurality of buses corresponding to the matched routes are determined, and the advertisement file is played and displayed by the advertisement equipment which is used for delivering the advertisement file to the buses. By adopting the technical means, the advertisement putting can be more accurate and targeted, so that the fine management of the advertisement putting is realized, and the advertisement putting effect is optimized.
Example two:
on the basis of the above embodiment, fig. 3 is a schematic structural diagram of an advertisement delivery device for a bus according to a second embodiment of the present application. Referring to fig. 3, the advertisement delivery device for a bus provided in this embodiment specifically includes: an adding module 21, a matching module 22 and a delivering module 23.
The adding module 21 is used for adding a route label to each bus route of the bus network in advance;
the matching module 22 acquires an advertisement file, extracts attribute information preconfigured in the advertisement file, matches the attribute information with the line labels, and determines a plurality of bus lines as matching lines;
the delivery module 23 is configured to determine a plurality of buses corresponding to the matching routes, and deliver the advertisement file to the advertisement device on the bus for display.
The advertisement file is obtained by adding the line tag to each bus route of the bus network in advance, the attribute information preconfigured in the advertisement file is extracted, the attribute information is matched with the line tag, a plurality of bus routes are determined to be matched routes, a plurality of buses corresponding to the matched routes are determined, and the advertisement file is played and displayed by the advertisement equipment which is used for delivering the advertisement file to the buses. By adopting the technical means, the advertisement putting can be more accurate and targeted, so that the fine management of the advertisement putting is realized, and the advertisement putting effect is optimized.
The advertisement putting device for the bus provided by the second embodiment of the application can be used for executing the advertisement putting method for the bus provided by the first embodiment of the application, and has corresponding functions and beneficial effects.
Example three:
an embodiment of the present application provides an electronic device, and with reference to fig. 4, the electronic device includes: a processor 31, a memory 32, a communication module 33, an input device 34, and an output device 35. The number of processors in the electronic device may be one or more, and the number of memories in the electronic device may be one or more. The processor, memory, communication module, input device, and output device of the electronic device may be connected by a bus or other means.
The memory 32 is a computer-readable storage medium, and can be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the advertisement delivery method for the public transportation vehicle according to any embodiment of the present application (for example, an adding module, a matching module, and a delivering module in an advertisement delivery device for the public transportation vehicle). The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system and an application program required by at least one function; the storage data area may store data created according to use of the device, and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory may further include memory located remotely from the processor, and these remote memories may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The communication module 33 is used for data transmission.
The processor 31 executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory, so as to realize the above-mentioned advertisement delivery method for the public transportation vehicles.
The input device 34 may be used to receive entered numeric or character information and to generate key signal inputs relating to user settings and function controls of the apparatus. The output device 35 may include a display device such as a display screen.
The electronic device provided by the embodiment can be used for executing the advertisement putting method of the public transport vehicle provided by the embodiment I, and has corresponding functions and beneficial effects.
Example four:
the embodiments of the present application further provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform a method for advertisement delivery for a public transportation vehicle, where the method for advertisement delivery for a public transportation vehicle includes: adding a line label to each bus line of a bus network in advance; acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels, and determining a plurality of bus lines as matched lines; and determining a plurality of buses corresponding to the matching lines, and delivering the advertisement files to advertisement equipment on the buses for playing and displaying.
Storage medium-any of various types of memory devices or storage devices. The term "storage medium" is intended to include: mounting media such as CD-ROM, floppy disk, or tape devices; computer system memory or random access memory such as DRAM, DDR RAM, SRAM, EDO RAM, Lanbas (Rambus) RAM, etc.; non-volatile memory such as flash memory, magnetic media (e.g., hard disk or optical storage); registers or other similar types of memory elements, etc. The storage medium may also include other types of memory or combinations thereof. In addition, the storage medium may be located in a first computer system in which the program is executed, or may be located in a different second computer system connected to the first computer system through a network (such as the internet). The second computer system may provide program instructions to the first computer for execution. The term "storage medium" may include two or more storage media residing in different locations, e.g., in different computer systems connected by a network. The storage medium may store program instructions (e.g., embodied as a computer program) that are executable by one or more processors.
Of course, the storage medium containing the computer-executable instructions provided in the embodiments of the present application is not limited to the above-mentioned advertisement delivery method for public transportation vehicles, and may also perform related operations in the advertisement delivery method for public transportation vehicles provided in any embodiments of the present application.
The advertisement delivery device, the storage medium, and the electronic device for the bus provided in the above embodiments may execute the advertisement delivery method for the bus provided in any embodiment of the present application, and refer to the advertisement delivery method for the bus provided in any embodiment of the present application without detailed technical details described in the above embodiments.
The foregoing is considered as illustrative of the preferred embodiments of the invention and the technical principles employed. The present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the claims.
Claims (8)
1. An advertisement putting method of a public transport vehicle is characterized by comprising the following steps:
adding a line label to each bus line of a bus network in advance, wherein the line label comprises crowd characteristic information, position characteristic information and/or behavior characteristic information;
acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels, and determining a plurality of bus lines as matched lines;
determining the matching degree of the attribute information and each matching line, matching the attribute information in the advertisement file with the characteristic information of the matching line label, wherein the more the matched characteristic information is, the higher the matching degree of the attribute information in the advertisement file and the matching line is;
setting the advertisement playing amount of the advertisement file on each matching line based on the matching degree, setting a high advertisement playing amount for a matching line with a high matching degree, and setting a low advertisement playing amount for a matching line with a low matching degree;
and determining a plurality of buses corresponding to the matching lines, and delivering the advertisement files to advertisement equipment on the buses for playing and displaying.
2. The method of claim 1, wherein after adding a route tag to each bus route of the bus network in advance, the method further comprises:
adding corresponding associated sites corresponding to the line labels in advance;
correspondingly, before the advertisement file is delivered to the advertisement device on the bus for playing and displaying, the method further comprises the following steps:
and setting fixed-point playing information of the advertisement file according to the associated website, wherein the fixed-point playing information is used for setting a road section for playing and displaying the advertisement file.
3. The method of claim 1, wherein the step of matching the attribute information with the route tags to determine a plurality of the bus routes as matching routes comprises:
matching the attribute information with the circuit label according to a preset matching standard;
and if the attribute information and the line label accord with the matching standard, determining the bus line corresponding to the line label as a matching line.
4. The method of claim 1, wherein the method of advertisement delivery for buses comprises the steps of obtaining an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the route tags, and determining a plurality of bus routes as matching routes, and further comprises:
and extracting a plurality of information of the delivery areas pre-configured by the advertisement file, and screening the matching lines based on the delivery areas.
5. The advertisement delivery method for buses according to claim 4, characterized in that after extracting a plurality of delivery area information preconfigured in the advertisement file and screening the matching route based on the delivery area, the method further comprises:
and determining pre-configured advertisement placement proportion information of each placement area, and determining the advertisement playing amount of the matching line corresponding to each placement area based on the advertisement placement proportion information.
6. The utility model provides a public transit vehicle's advertisement puts in device which characterized in that includes:
the system comprises an adding module, a route searching module and a route searching module, wherein the adding module is used for adding route labels to each bus route of a bus network in advance, and the route labels comprise crowd characteristic information, position characteristic information and/or behavior characteristic information;
the matching module is used for acquiring an advertisement file, extracting attribute information preconfigured in the advertisement file, matching the attribute information with the line labels and determining a plurality of bus lines as matching lines;
determining the matching degree of the attribute information and each matching line, matching the attribute information in the advertisement file with the characteristic information of the matching line label, wherein the more the matched characteristic information is, the higher the matching degree of the attribute information in the advertisement file and the matching line is;
setting the advertisement playing amount of the advertisement file on each matching line based on the matching degree, setting a high advertisement playing amount for a matching line with a high matching degree, and setting a low advertisement playing amount for a matching line with a low matching degree;
and the releasing module is used for determining a plurality of buses corresponding to the matching lines and releasing the advertisement files to the advertisement equipment on the buses for playing and displaying.
7. An electronic device, comprising:
a memory and one or more processors;
the memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the method of advertising for mass transit vehicles as claimed in any of claims 1-5.
8. A storage medium containing computer-executable instructions for performing the method of advertising in a mass transit vehicle of any of claims 1-5 when executed by a computer processor.
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| CN115239375B (en) * | 2022-07-07 | 2023-05-09 | 深圳辉煌明天科技有限公司 | Advertisement putting method, device and system based on big data |
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