CN114531608A - Multimedia information pushing method, device and equipment - Google Patents
Multimedia information pushing method, device and equipment Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The embodiment of the specification discloses a method, a device and equipment for pushing multimedia information. By determining a vehicle position of a vehicle; acquiring multimedia information, wherein the multimedia information is associated with a merchant position; when the commercial tenant position and the vehicle position meet a preset range condition, determining multimedia information related to the commercial tenant position as target multimedia information; and pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a method, an apparatus, and a device for pushing multimedia information.
Background
The pushing of multimedia information based on vehicles has been widely used. At present, the general pushing is based on the exposure rate or the exposure amount. For example, the number of presentations per unit time in the vehicle is required to reach 100 times; alternatively, the advertisement is required to be viewed 200 times in 4 hours of the vehicle, and the like, and such a delivery method is not ideal and inefficient for the merchant.
Based on this, a more efficient pushing scheme for multimedia information is needed.
Disclosure of Invention
One or more embodiments of the present specification provide a method, an apparatus, a device, and a storage medium for pushing multimedia information, so as to solve the following technical problems: there is a need for a more efficient pushing scheme for multimedia information.
To solve the above technical problem, one or more embodiments of the present specification are implemented as follows:
in a first aspect, an embodiment of the present specification provides a method for pushing multimedia information, where the method includes: determining a vehicle position of the vehicle; acquiring multimedia information, wherein the multimedia information is associated with a merchant position; when the commercial tenant position and the vehicle position meet a preset range condition, determining multimedia information related to the commercial tenant position as target multimedia information; and pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information.
In a second aspect, an embodiment of the present specification provides a multimedia information pushing apparatus, including: a vehicle position determination module that determines a vehicle position of a vehicle; the system comprises a multimedia information acquisition module, a business position acquisition module and a business position acquisition module, wherein the multimedia information is associated with the business position; the target determining module is used for determining the multimedia information related to the commercial tenant position as target multimedia information when the commercial tenant position and the vehicle position meet the preset range condition; and the pushing module is used for pushing the target multimedia information to a display terminal in the vehicle.
In a third aspect, embodiments of the present specification provide an electronic device, including:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect.
In a fourth aspect, embodiments of the present specification provide a non-volatile computer storage medium having stored thereon computer-executable instructions that, when read by a computer, cause the one or more processors to perform the method of the first aspect.
At least one technical scheme adopted by one or more embodiments of the specification can achieve the following beneficial effects: by determining a vehicle position of a vehicle; acquiring multimedia information, wherein the multimedia information is associated with a merchant position; when the commercial tenant position and the vehicle position meet a preset range condition, determining multimedia information related to the commercial tenant position as target multimedia information; and pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information, thereby realizing the association of the vehicle position and the position of a merchant in the multimedia information, realizing more accurate multimedia information release and improving the information release efficiency of the merchant.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a flowchart illustrating a method for pushing multimedia information according to an embodiment of the present disclosure;
fig. 2 is a schematic diagram of a determination centered on a merchant location provided in an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of a vehicle location-centric determination provided in an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a multimedia information pushing apparatus provided in an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure.
Detailed Description
The embodiment of the specification provides a method, a device, equipment and a storage medium for pushing multimedia information.
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without making any inventive step based on the embodiments of the present disclosure, shall fall within the scope of protection of the present application.
Fig. 1 is a schematic flow chart of a method for pushing multimedia information provided in an embodiment of the present specification, which specifically includes the following steps:
s101, determining the vehicle position of the vehicle.
The vehicle can report the vehicle position to the server side through a positioning device carried by the vehicle in a wireless communication mode, or if the vehicle is a regular action route, the server side can predict the vehicle position at any time through the regular action route.
For example, if the vehicle is a public transportation vehicle, which has a regular movement route (e.g., has a fixed departure time and arrival time), and the arrival time at each stop can also be predetermined, the vehicle position at any time can be predicted based on its regular movement route.
In the present embodiment, the vehicle position of the vehicle may be a specific coordinate point, such as (longitude a, latitude B), or may be within a specific area, for example, the vehicle position may be on the street a, or the vehicle position may be within 100m of the vicinity of a certain building.
In other words, the accuracy requirement for the vehicle position in the embodiment of the present specification may be set based on the actual requirement. Meanwhile, the vehicle position may be dynamically changed.
S103, multimedia information is obtained, wherein the multimedia information is related to the position of a business.
The multimedia information may be pictures, videos, texts, and any combination thereof. For example, the multimedia information may be provided to the server by the merchant or a third party of the multimedia information, and the location of the merchant is already associated with any multimedia information in advance.
For example, a merchant a photographs a piece of multimedia information a for promoting its own products, and provides the associated merchant location a when the multimedia information is provided to the server. The server may pre-establish the association relationship between the multimedia information a, the merchant a and the merchant position a, and store the association relationship in the server.
As another example, a merchant location associated with a merchant may also be included in the multimedia information. For example, the multimedia information may be preset with a specific format, such as a format of "header + body + tail", where the "header" is used to store the associated merchant location, and the "tail" is used to store some remark information (e.g., the contact/contact address of the merchant, etc.), and the "body" is used to store the playable content. By the method, the merchant position can be built in the multimedia information, so that merchant information related to any multimedia information can be obtained without storing a corresponding association relation in the server.
Similar to the aforementioned vehicle location, the accuracy of the merchant location may also be determined based on actual requirements, for example, the merchant location may be a specific longitude and latitude coordinate, or may be in a certain building, a certain street, or a specific electronic fence, etc.
S105, when the commercial tenant position and the vehicle position meet a preset range condition, determining the multimedia information related to the commercial tenant position as target multimedia information.
As mentioned above, the multimedia information obtained in the server is often a lot. In practical application, a server often obtains a plurality of multimedia information in batches from a merchant or a multimedia information provider, and the merchant provides how much information to promote the image or the product of the merchant through a resident platform and purchases corresponding multimedia information playing time or playing times. And the platform determines whether the position of the merchant and the position of the vehicle meet the preset range condition based on an algorithm in the server.
In this specification, the preset range condition may be that the distance between the merchant location and the vehicle location is less than a preset distance, for example, the distance between the merchant location and the vehicle location is less than 2 km; alternatively, the merchant location and the vehicle location are in the same area. For example, the same area may be a certain area determined by the electronic fence in the electronic map by the server, or the merchant location and the vehicle location are in the same city, and so on.
Specifically, the server may determine whether the merchant position and the vehicle position satisfy the preset range condition from two directions. Namely, the determination is performed by taking the position of the commercial tenant associated with the multimedia information as the center, or the determination is performed by taking the position of the vehicle as the center.
In an embodiment, as shown in fig. 2, fig. 2 is a schematic diagram of determining by taking a location of a merchant as a center according to an embodiment of the present disclosure. For a piece of determined multimedia information, the determined associated commercial tenant position is provided, and at this time, the vehicle position meeting the preset range condition in the peripheral range can be obtained by taking the commercial tenant position as the center.
For example, in the schematic diagram corresponding to fig. 2, the merchant position is in the area B determined by the electronic fence indicated by the dotted line, at this time, the service end may determine the vehicle position and the merchant position based on the area B, and the vehicle 1 and the vehicle 2 which are located in the area B together with the merchant position satisfy the preset range condition, while the vehicle 3 cannot satisfy the preset range condition (i.e., do not stay in the area B together) even if the distance is closer. At this time, for vehicles 1 and 2, the multimedia information associated with the merchant location is the target multimedia information, and for vehicle 3, it is not.
In another embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a determination with a vehicle position as a center provided in the embodiments of the present disclosure. As described above, the vehicle can perform instant communication with the server, and therefore, the server can perform determination with each vehicle as a central target.
For example, in the schematic diagram corresponding to fig. 3, the server obtains the vehicle position C of the vehicle in real time, and simultaneously obtains 3 pieces of multimedia information from the media pool, where each piece of multimedia information is associated with a business location. In this case, the circle drawing determination may be performed with the vehicle position C as the center and the radius 2km as the center. And if the merchant position is in the circle (namely the straight-line distance between the merchant position and the vehicle position is less than 2km), determining the multimedia information related to the merchant position as target multimedia information.
In the schematic diagram, it can be known that the multimedia information 1 associated with the business location 1 and the multimedia information 3 associated with the business location 3 are determined as target multimedia information, and the multimedia information 2 associated with the business location 2 does not satisfy the preset condition.
S107, pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information.
In the embodiment of the present specification, the vehicle may include an intelligent display terminal of an Internet of Things (IOT), and communicate with the server, so that the pushed target multimedia information may be received and displayed in the display terminal. For example, it may be an electronic screen inside/outside a moving bus, or an electronic screen inside/outside a rental car, or the like. By the mode, some small and medium businesses can also release the multimedia information in the vehicle by combining the actual positions of the small and medium businesses. In the embodiment of the specification, the multimedia information is often located around the position of the business when being released on the vehicle, so that the releasing efficiency of the multimedia information of the business can be more effectively improved.
By determining a vehicle position of a vehicle; acquiring multimedia information, wherein the multimedia information is associated with a merchant position; when the commercial tenant position and the vehicle position meet a preset range condition, determining multimedia information related to the commercial tenant position as target multimedia information; and pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information, thereby realizing the association of the vehicle position and the position of the merchant in the multimedia information, realizing more accurate multimedia information delivery and improving the information delivery efficiency of the merchant.
In an embodiment, the server side pushes the target multimedia information to the display terminal, and can also push the target multimedia information by combining with the crowd characteristics in the vehicle. Specifically, the crowd characteristics in the vehicle can be obtained, and the target crowd in the vehicle is determined according to the crowd characteristics; and pushing target multimedia information matched with the target crowd to a display terminal in the vehicle.
In one embodiment, the vehicle can acquire a crowd image in the vehicle through the camera, and then the crowd image is sent to the server, the server intelligently identifies the crowd image, and determines the gender ratio of the crowd in the vehicle, the crowd ratio at each age stage, the height and other crowd characteristics; further, a large proportion of people may be identified as target people, or people with a large consumption expectation may be identified as target people.
For example, through image recognition, gender characteristics of a population within the vehicle are determined to be 40% male, 60% female; the female can be determined as a target group, and target multimedia information (for example, target multimedia information about beauty, maintenance, infant and the like) suitable for the female can be pushed; for another example, by image recognition, the gender characteristics of the population in the vehicle are determined to be 60% of teenagers and 40% of others, and the students can be determined to be target population and target multimedia information about learning articles and teenager sports articles can be pushed.
In another embodiment, the vehicle may also determine the demographic in the vehicle based on a type of swipe card when the crowd in the vehicle gets on or off the vehicle. For example, for a bus, it may issue corresponding bus or electronic consumer cards, including student cards, senior citizens cards, month cards, and the like, based on the identity type of the user. Generally, the population using the monthly cards may be considered young or middle-aged. Therefore, the server can get through data with the bus terminal in advance, and when the bus terminal passes through a stop, the card swiping type adopted by the user when the user gets on or off the bus is sent to the server, and the server can count and analyze the crowd characteristics of the current vehicle.
For example, through card swiping statistics when getting on and off the vehicle, among the current population of vehicles, 20% are those who swipe student cards, 50% are those who swipe old cards, and the others are 30%. At this time, the old people can be determined as the target people, and target multimedia information suitable for the old people is pushed.
In this embodiment of the present specification, the server may determine the matching degree between the target group and the target multimedia information in a variety of ways. For example, the server side can pre-train a related matching model, extract model features of each target multimedia information through the model, and evaluate the matching degree of one target multimedia information to various target crowds through the model, so that information can be pushed to each target crowd from high to low based on the matching degree; or, the merchant may also provide a label for the multimedia information of the merchant, which indicates a target group that the merchant wishes to deliver, for example, the merchant providing the entertainment product provides the label for the media information of the merchant as "young", and then the server may directly set the target group of the multimedia information to match with the young group.
In an embodiment, the merchant or the server may further set a Digital Object Identifier (DOI) containing a corresponding digital object identifier in the target multimedia information. For example, a merchant may directly set a displayable and scannable two-dimensional code in the provided target multimedia information, or the merchant itself is one of the signed merchants of the platform, at this time, when the server obtains the target multimedia information provided by the merchant, the server may generate the two-dimensional code corresponding to the merchant in real time, and add the two-dimensional code to the relevant position (for example, the lower left corner) of the target multimedia information in a watermark manner. Or, the two-dimensional code may also be a contact way of the merchant owner, for example, the two-dimensional code may be a communication business card of the merchant owner, or a group business card.
The DOI can be scanned by a client of a user, the user can generate a corresponding pushing request after scanning, a server is requested to push the relevant connection of the merchant, and the client skips to the applet interface of the merchant after scanning, so that the user can directly consume in the applet interface of the merchant. Or, after the user scans the DOI through the client, the user can directly contact and interact with the merchant. By the method, the user can interact with the merchant more effectively through the video or picture advertisements, the viscosity of the user is increased, and the efficiency of the target multimedia information released by the merchant is further improved.
In one embodiment, when the vehicle is a bus, the server may further determine the vehicle position of the vehicle by: acquiring a driving route schedule of the public transport vehicle; and determining the current time, and determining the vehicle position of the bus according to the current time and the driving route schedule.
For example, the server may obtain, from the data segment of the public transportation group, a driving route schedule of all the public transportation vehicles in the city a under the group, where the driving route schedule includes departure time of any public transportation vehicle, arrival time at each stop, and the like, and thus, the server may establish a correspondence table of vehicle routes, stops, and times based on the table. For example, (1-way vehicle, xx station, 13 o' clock 05 minutes), so that the vehicle position of any bus can be determined from the current time and the driving route schedule. By the mode, the server side does not need to carry out positioning communication with the bus, the position of the bus can be estimated approximately, and the operation and maintenance cost is reduced.
Based on the same idea, one or more embodiments of the present specification further provide apparatuses and devices corresponding to the above-described method, as shown in fig. 4 and 5.
In a second aspect, as shown in fig. 4, fig. 4 is a schematic structural diagram of a multimedia information pushing apparatus provided in an embodiment of the present specification, where the apparatus includes:
a vehicle position determination module 401 that determines a vehicle position of a vehicle;
a multimedia information obtaining module 403, configured to obtain multimedia information, where the multimedia information is associated with a location of a business;
a target determination module 405, configured to determine, when the merchant position and the vehicle position satisfy a preset range condition, multimedia information associated with the merchant position as target multimedia information;
the pushing module 407 pushes the target multimedia information to a display terminal in the vehicle, so that the display terminal in the vehicle displays the target multimedia information.
Optionally, the apparatus further includes a crowd characteristic module 409, which obtains crowd characteristics in the vehicle, and determines a target crowd in the vehicle according to the crowd characteristics; and the pushing module is used for pushing target multimedia information matched with the target crowd to a display terminal in the vehicle.
Optionally, the crowd characteristic module 409 determines crowd characteristics in the vehicle according to a card swiping type of a crowd in the vehicle when getting on or off the vehicle; or acquiring a crowd image in the vehicle, and identifying the crowd image to determine the crowd characteristics in the vehicle.
Optionally, when the multimedia information includes a digital object identifier of a merchant, the apparatus further includes an accepting module 411, which receives a push request from a user and pushes an applet interface of the merchant to the user, where the push request is generated based on the user scanning the digital object identifier.
Optionally, when the vehicle is a public transport vehicle, the vehicle position determining module 401 acquires a driving route schedule of the public transport vehicle; and determining the current time, and determining the vehicle position of the bus according to the current time and the driving route schedule.
Optionally, the merchant position and the vehicle position satisfy a preset range condition, including: the distance between the merchant position and the vehicle position is smaller than a preset distance; alternatively, the merchant location and the vehicle location are in the same area.
In a third aspect, as shown in fig. 5, fig. 5 is a schematic structural diagram of an electronic device provided in an embodiment of this specification, where the electronic device includes:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect.
In a fourth aspect, based on the same idea, the present specification further provides a non-volatile computer storage medium corresponding to the method described above, and storing computer-executable instructions, which, when read by a computer, cause one or more processors to execute the method according to the first aspect.
In the 90's of the 20 th century, improvements to a technology could clearly distinguish between improvements in hardware (e.g., improvements to circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements to process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: the ARC625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the various elements may be implemented in the same one or more software and/or hardware implementations of the present description.
As will be appreciated by one skilled in the art, the present specification embodiments may be provided as a method, system, or computer program product. Accordingly, embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.
The description has been presented with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
This description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus, device, and non-volatile computer storage medium embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference may be made to the partial description of the method embodiments for relevant points.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The above description is merely one or more embodiments of the present disclosure and is not intended to limit the present disclosure. Various modifications and alterations to one or more embodiments of the present description will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of one or more embodiments of the present specification should be included in the scope of the claims of the present specification.
Claims (13)
1. A method for pushing multimedia information, the method comprising:
determining a vehicle position of the vehicle;
acquiring multimedia information, wherein the multimedia information is associated with a merchant position;
when the commercial tenant position and the vehicle position meet a preset range condition, determining multimedia information related to the commercial tenant position as target multimedia information;
and pushing the target multimedia information to a display terminal in the vehicle so that the display terminal in the vehicle can display the target multimedia information.
2. The method of claim 1, pushing the target multimedia information to a display terminal in the vehicle, comprising:
acquiring the crowd characteristics in the vehicle, and determining a target crowd in the vehicle according to the crowd characteristics;
and pushing target multimedia information matched with the target crowd to a display terminal in the vehicle.
3. The method of claim 2, wherein obtaining crowd characteristics in the vehicle comprises:
determining the characteristics of the crowd in the vehicle according to the card swiping type of the crowd in the vehicle when getting on or off the vehicle; alternatively, the first and second electrodes may be,
and acquiring a crowd image in the vehicle, and identifying the crowd image to determine the crowd characteristics in the vehicle.
4. The method of claim 1, when the multimedia information includes a digital object identifier of a merchant, the facilitating presentation of the target multimedia information by a display terminal in a vehicle, comprising:
so that the display terminal in the vehicle can display the digital object identifier when displaying the target multimedia information;
correspondingly, the method further comprises the following steps: and receiving a push request of a user, and pushing the applet interface of the merchant to the user, wherein the push request is generated based on the digital object identifier scanned by the user.
5. The method of claim 1, wherein determining the vehicle location of the vehicle when the vehicle is a bus comprises:
acquiring a driving route schedule of the public transport vehicle;
and determining the current time, and determining the vehicle position of the bus according to the current time and the driving route schedule.
6. The method of claim 1, wherein the merchant location and the vehicle location satisfy a preset range condition, comprising:
the distance between the merchant position and the vehicle position is smaller than a preset distance; alternatively, the first and second electrodes may be,
the merchant location and the vehicle location are in the same area.
7. A pushing device of multimedia information, comprising:
a vehicle position determination module that determines a vehicle position of a vehicle;
the system comprises a multimedia information acquisition module, a business position acquisition module and a business position acquisition module, wherein the multimedia information is associated with the business position;
the target determining module is used for determining the multimedia information related to the commercial tenant position as target multimedia information when the commercial tenant position and the vehicle position meet the preset range condition;
and the pushing module is used for pushing the target multimedia information to a display terminal in the vehicle so as to display the target multimedia information on the display terminal in the vehicle.
8. The apparatus of claim 7, further comprising a crowd characteristic module that obtains a crowd characteristic in the vehicle, determines a target crowd in the vehicle based on the crowd characteristic; and the pushing module is used for pushing target multimedia information matched with the target crowd to a display terminal in the vehicle.
9. The apparatus of claim 8, the crowd characteristic module to determine crowd characteristics in the vehicle based on a type of swipe card when a crowd in the vehicle gets on and off; or acquiring a crowd image in the vehicle, and identifying the crowd image to determine the features of the crowd in the vehicle.
10. The apparatus of claim 7, when the multimedia information comprises a digital object identifier of a merchant, the apparatus further comprising an acceptance module that receives a push request from a user and pushes an applet interface of the merchant to the user, wherein the push request is generated based on the user scanning the digital object identifier.
11. The apparatus of claim 7, wherein when the vehicle is a public transportation vehicle, the vehicle position determination module obtains a driving route schedule of the public transportation vehicle; and determining the current time, and determining the vehicle position of the bus according to the current time and the driving route schedule.
12. The apparatus of claim 7, the merchant location and the vehicle location satisfying a preset range condition, comprising: the distance between the merchant position and the vehicle position is smaller than a preset distance; alternatively, the merchant location and the vehicle location are in the same area.
13. An electronic device, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1 to 6.
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