CN108090786A

CN108090786A - The visualization method of adjustment and device of circuit are launched towards public transport ads. on vehicle

Info

Publication number: CN108090786A
Application number: CN201711310500.5A
Authority: CN
Inventors: 王浩; 杨康; 庞旭林; 张晨
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2017-12-11
Filing date: 2017-12-11
Publication date: 2018-05-29

Abstract

The present invention provides a kind of visualization method of adjustment and device that circuit is launched towards public transport ads. on vehicle, this method includes through preset map application interface invocation map data and generates map denotation interface；It obtains existing public transport ads. on vehicle and launches Decision Making of Line Schemes, extract the public bus network and its characteristic attribute included in the dispensing Decision Making of Line Schemes, and added at map denotation interface for the editing interface for launching Decision Making of Line Schemes, so as to visually show the public bus network and its characteristic attribute in launching Decision Making of Line Schemes in editing interface；With reference to the public bus network and its characteristic attribute launched in Decision Making of Line Schemes, personalized adjustment is carried out to the dispensing Decision Making of Line Schemes using editing interface, new public transport ads. on vehicle is generated and launches Decision Making of Line Schemes.Region, region of advertizing that the embodiment of the present invention can intuitively cover public bus network on the way very much etc. carry out visualization and show, project setting person is contributed to be assessed and adjusted to launching the advertisement delivery effect on different public bus networks.

Description

The visualization method of adjustment and device of circuit are launched towards public transport ads. on vehicle

Technical field

The present invention relates to field of artificial intelligence, more particularly to it is a kind of towards public transport ads. on vehicle launch circuit can Depending on changing method of adjustment and device.

Background technology

With the development of city and public transportation system, public transport have become the important trip vehicles of city dweller it One and a kind of extremely strong out-of-home media of penetration.Although public transport carries substantial amounts of user group, advertisement daily Income does not obtain good effect.Main reason is that traditional simple rough pricing mode, the party are still relied at present Formula is typically the city scope that is covered according to bus routes or the vehicle-mounted passengers quantity of a bus to assess public affairs The advertising results of intersection road simultaneously carry out advertisement price.In fact, this mode can not scientifically assess actual advertisement dispensing Effect and advertising income ratio.Therefore, to turn to " user click on charging " this more clearly for the advertisement dispensing under line one after another for advertisers Advertisement side's releasing type on clear line.

Due to the various complexity of urban public bus lines, bus stop differs greatly in different periods ridership, every in addition It is different that public bus network can pass through different functional areas, passenger type, cause it is also different to the advertising results of different field, therefore It is single that public bus network length and ridership is relied on to be difficult science, accurately assess advertisement dispensing circuit effect.

The content of the invention

In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly State the visualization method of adjustment and device that circuit is launched towards public transport ads. on vehicle of problem.

According to an aspect of the present invention, a kind of visualization adjustment side that circuit is launched towards public transport ads. on vehicle is provided Method, including：By preset map application interface invocation map data and generate map denotation interface；

It obtains existing public transport ads. on vehicle and launches Decision Making of Line Schemes, extract the public bus network included in the dispensing Decision Making of Line Schemes And its characteristic attribute；

The editing interface for the dispensing Decision Making of Line Schemes is added at the map denotation interface, and in the editing interface Visually show the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes；

With reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, using the editing interface to the dispensing Decision Making of Line Schemes carries out personalized adjustment, generates new public transport ads. on vehicle and launches Decision Making of Line Schemes.

Optionally, the characteristic attribute of the public bus network includes at least one of：

Number of, lines, line length, the volume of the flow of passengers, by way of administrative region, by way of function motif area, each administrative region or work( It can motif area area coverage, administrative region or the function motif area covering gross area.

Optionally, add at the map denotation interface after the editing interface for the dispensing Decision Making of Line Schemes, also wrap It includes：

Figure layer is created on the editing interface；

Mesh generation, the ground after showing gridding in the newly-built figure layer are carried out to map based on the newly-built figure layer Figure, and the volume of the flow of passengers of each grid in time range is shown using temperature figure mode, to adjust the dispensing line as personalization The adjustment foundation of road scheme.

Optionally, the public bus network and its feature in the editing interface visually shows the dispensing Decision Making of Line Schemes Attribute, including：

According to the public bus network and its characteristic attribute of extraction, the geographical location that public bus network covers on the way is parsed；

According to the geographical location that the public bus network of parsing covers on the way, obtain corresponding with the geographical location in newly-built figure layer Grid；

The grid obtained using mark filling carries out line to the grid after filling, using the line graph after line as public affairs Intersection road and the spy for being visually indicated in newly-built figure layer and being shown on presently described editing interface the public bus network Levy attribute.

Optionally, the grid obtained using mark filling, carries out line, with the line after line to the grid after filling Shape figure is as public bus network and is visually indicated in newly-built figure layer, including：

If the public bus network include it is a plurality of, the corresponding grid in geographical location that different public bus networks covers on the way is filled out Fill different identification；

The grid that will be filled with like-identified carries out line, using the line graph after line as public bus network and visually It is shown in newly-built figure layer.

Optionally, the mark includes：Different colours identify and/or distinct symbols mark.

Optionally, with reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, the editing interface is utilized Personalized adjustment is carried out to the dispensing Decision Making of Line Schemes, new public transport ads. on vehicle is generated and launches Decision Making of Line Schemes, including：

Count the characteristic attribute for all public bus networks that public transport ads. on vehicle is launched in Decision Making of Line Schemes；

Based on the characteristic attribute of statistics according to preset strategy to public transport ads. on vehicle launch Decision Making of Line Schemes dispensing effect into Row is weighed, and obtains weighing result；

Compared with the weighing result is launched benchmark with default advertisement；

Learn that the weighing result is not up to advertisement and launches benchmark if comparing, using the editing interface to the dispensing circuit Scheme carries out personalized adjustment, generates new public transport ads. on vehicle and launches Decision Making of Line Schemes.

Optionally, the dispensing of Decision Making of Line Schemes is launched to public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics The mode that effect is weighed includes：

Characteristic attribute based on statistics weighs the default master passed through on the way when average each commercial audience takes bus Region quantity is inscribed, wherein, quantitative value is bigger, and it is better to launch effect；And/or

Characteristic attribute based on statistics weighs the function theme that advertisement to be put generates in the passenger transportation of default quantity And/or administrative region influence power, wherein, influence power numerical value is bigger, and it is better to launch effect；And/or

Characteristic attribute based on statistics weighs the ratio for passing through target administrative region in the track of public bus network covering, In, ratio value is bigger, and it is better to launch effect.

With reference to the weighing result that Decision Making of Line Schemes is launched to public transport ads. on vehicle, to the public bus network in the dispensing Decision Making of Line Schemes It is deleted；And/or

By other public bus networks in preset map application interface invocation map, and combine and public transport ads. on vehicle is launched The weighing result of Decision Making of Line Schemes adds other public bus networks in the dispensing Decision Making of Line Schemes.

Optionally, with reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, the editing interface is utilized Personalized adjustment is carried out to the dispensing Decision Making of Line Schemes, after generating new public transport ads. on vehicle dispensing Decision Making of Line Schemes, is further included：

Original public transport ads. on vehicle is launched into Decision Making of Line Schemes and adjusts what is generated in the process in public bus network personalization New public transport ads. on vehicle is launched Decision Making of Line Schemes and is preserved；

Receiving circuit project setting person launches the public transport ads. on vehicle of all preservations the preview operation of Decision Making of Line Schemes.

Optionally, receiving circuit project setting person launches the public transport ads. on vehicle of all preservations the preview behaviour of Decision Making of Line Schemes Make, including：

Existing public transport ads. on vehicle is launched into Decision Making of Line Schemes and adjusts what is generated in the process in public bus network personalization New public transport ads. on vehicle is launched Decision Making of Line Schemes and is respectively arranged in different newly-built figure layers；

By the characteristic attribute centralized displaying of the public bus network of preservation on editing interface, and in the characteristic attribute and correspondence Public bus network where establish association between newly-built figure layer；

If the characteristic attribute of any public bus network receives the trigger action of Decision Making of Line Schemes adjustment person, in current editable circle The newly-built figure layer for including corresponding public bus network to this feature Attribute Association is visually shown on face.

Optionally, after to the characteristic attribute centralized displaying of the public bus network of preservation, further include：

To centralized displaying on editing interface and for it is different dispensing Decision Making of Line Schemes in public bus network characteristic attributes It resequences, is compared with launching Decision Making of Line Schemes to different public transport ads. on vehicle.

Optionally, the method further includes：

Setting is included in time range, public bus network number, public bus network length range and public bus network volume of the flow of passengers scope At least one advertisement launch demand；

It is launched and is intended to according to advertisement, choose the covering of function motif area or administrative division covering dispensing mode；

If selection function motif area covers dispensing mode, according to the requirement of public bus network length range, volume of the flow of passengers model Enclose and want the covering requirement of summation function motif area, match the characteristic attribute of each public bus network, filter out satisfactory one or A plurality of public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes；

If selecting administrative division covering dispensing mode, wanted according to the requirement of public bus network length range, volume of the flow of passengers scope Administrative division covering of summing requires, and matches the characteristic attribute of each public bus network, filters out satisfactory one or more public transport Circuit, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.

According to another aspect of the present invention, a kind of visualization adjustment that circuit is launched towards public transport ads. on vehicle is additionally provided Device, including：

Calling module, suitable for by preset map application interface invocation map data and generating map denotation interface；

Extraction module launches Decision Making of Line Schemes suitable for obtaining the public transport ads. on vehicle of existing advertisement to be put, extracts the throwing Put the public bus network and its characteristic attribute included in Decision Making of Line Schemes；

Display module, suitable for adding the editing interface for the dispensing Decision Making of Line Schemes at the map denotation interface, and Public bus network and its characteristic attribute in the editing interface visually shows the dispensing Decision Making of Line Schemes；

Module is adjusted, suitable for reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, utilizing the volume Editing interface carries out the dispensing Decision Making of Line Schemes personalized adjustment, generates new public transport ads. on vehicle and launches Decision Making of Line Schemes.

Optionally, described device further includes layer building module, is suitable for：

Figure layer is created on the editing interface；

Mesh generation, the ground after showing gridding in the newly-built figure layer are carried out to map based on the newly-built figure layer Figure, and the volume of the flow of passengers of each grid in preset time range is shown using temperature figure mode, to adjust the throwing as personalization Put the adjustment foundation of Decision Making of Line Schemes.

Optionally, the display module is further adapted for：

Optionally, the adjustment module is further adapted for：

Optionally, described device further includes previewing module, is suitable for：

Optionally, previewing module is stated to be further adapted for：

Optionally, described device further includes sorting module, is suitable for：

The previewing module by the characteristic attribute centralized displaying of the public bus network of preservation on editing interface after, to collection In be shown on editing interface and arranged again for the characteristic attributes of public bus network in different dispensing Decision Making of Line Schemes Sequence is compared with launching Decision Making of Line Schemes to different public transport ads. on vehicle.

Optionally, described device further includes generation module, is suitable for：

It is according to the invention in another aspect, a kind of electronic equipment is additionally provided, including processor；And

The memory of storage computer executable instructions is arranged to, the executable instruction makes the place when executed Device is managed to perform according to the visualization method of adjustment for launching circuit towards public transport ads. on vehicle above described in any one.

It is according to the invention in another aspect, additionally provide a kind of computer storage media, wherein, it is described computer-readable to deposit The one or more programs of storage media storage, one or more of programs are performed when by the electronic equipment including multiple application programs When so that the electronic equipment is performed according to any one of visualization that circuit is launched towards public transport ads. on vehicle above Method of adjustment.

In embodiments of the present invention, first, by preset map application interface invocation map data and map denotation is generated Interface.Then, obtain existing public transport ads. on vehicle and launch Decision Making of Line Schemes, extract the public transport line included in the dispensing Decision Making of Line Schemes Road and its characteristic attribute, and added at map denotation interface for the editing interface for launching Decision Making of Line Schemes, so as in editing interface Visually show the public bus network and its characteristic attribute launched in Decision Making of Line Schemes.And then combine the public transport launched in Decision Making of Line Schemes Circuit and its characteristic attribute carry out the dispensing Decision Making of Line Schemes personalized adjustment using editing interface, generate new public transport vehicle body Decision Making of Line Schemes is launched in advertisement.Existing public transport ads. on vehicle by being launched the public affairs in Decision Making of Line Schemes by the embodiment of the present invention as a result, Intersection road and its characteristic attribute carry out visualization and show, so as to very intuitively public bus network is covered on the way region, Region of advertizing etc. carries out visualization and shows, contributes to project setting person according to visualization display as a result, to being invested in not Dispensing effect with the advertisement on public bus network is compared, assessed and adjusted, and then is obtained optimal advertisement and launched circuit side Case.

Further, the visualization tune of circuit is launched towards public transport ads. on vehicle by being realized by human-computer interaction technology It is whole, it can also fully embody the personalization features that different schemes adjustment person launches advertisement line adjustment.

Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.

According to the accompanying drawings to the detailed description of the specific embodiment of the invention, those skilled in the art will be brighter The above and other objects, advantages and features of the present invention.

Description of the drawings

By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field Technical staff will be apparent understanding.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：

Fig. 1 shows the visualization adjustment side according to an embodiment of the invention that circuit is launched towards public transport ads. on vehicle Method flow diagram；

Fig. 2 show it is according to an embodiment of the invention personalized adjustment is carried out to existing dispensing Decision Making of Line Schemes, with Generate the detailed process schematic diagram that new public transport ads. on vehicle launches Decision Making of Line Schemes；

Fig. 3 shows the generation method flow according to an embodiment of the invention that circuit is launched towards public transport ads. on vehicle Schematic diagram；

Fig. 4 shows that the visualization according to an embodiment of the invention that circuit is launched towards public transport ads. on vehicle adjusts dress The structure diagram put；

Fig. 5 shows the visualization adjustment in accordance with another embodiment of the present invention that circuit is launched towards public transport ads. on vehicle The structure diagram of device；

Fig. 6 shows to perform the visualization method of adjustment according to the present invention for launching circuit towards public transport ads. on vehicle Computing device block diagram；And

Fig. 7 show to keep or carry realize it is according to the present invention towards public transport ads. on vehicle launch circuit can Storage unit depending on the program code for changing method of adjustment.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.

In order to solve the above technical problems, an embodiment of the present invention provides it is a kind of towards public transport ads. on vehicle launch circuit can Depending on changing method of adjustment.Fig. 1 shows the visualization according to an embodiment of the invention that circuit is launched towards public transport ads. on vehicle The flow diagram of method of adjustment.Referring to Fig. 1, this method includes at least step S102 to step S108.

Step S102 by preset map application interface invocation map data and generates map denotation interface.

In the step, preset map application interface can be preset map API, for example, by using JavaScript Technology from preset map API invocation map data so as to generating map denotation interface.

Step S104 obtains existing public transport ads. on vehicle and launches Decision Making of Line Schemes, extracts and included in the dispensing Decision Making of Line Schemes Public bus network and its characteristic attribute.

In the step, the characteristic attribute of public bus network can include number of, lines, line length, the volume of the flow of passengers, by way of administration Region, by way of function motif area, each administrative region or function motif area area coverage, administrative region or function motif area Cover gross area etc..

Wherein, public bus network length refers to the path length that bus passes through from initiating station to terminus.

The volume of the flow of passengers includes the bus stop volume of the flow of passengers and the public bus network volume of the flow of passengers.The bus stop volume of the flow of passengers refers in certain time period The passengers quantity that the inherent bus stop stops, i.e., the passengers quantity summation that the station gets on the bus and gets off within the period, and subtract The quantity that mass transit card ID is gone to repeat.And the public bus network volume of the flow of passengers refer in a certain period of time, each station along certain public bus network The summation of passengers quantity subtracts the quantity that mass transit card ID is repeated.

Public bus network administrative division covering refers to bus on the way by which administrative division (such as by Pekinese Dongcheng Area, Xicheng District, Haidian District, Chaoyang District etc.) and each area area coverage.

The covering of public bus network function motif area refers to the functional theme of institute that the region that bus passes through on the way is included (such as private residence, tourism, household, office, company, automobile, shopping, education, market, consulate) and each theme cover Capping accumulates.

Step S106 is added at map denotation interface for the editing interface for launching Decision Making of Line Schemes, and can in editing interface Depending on changing show the public bus network and its characteristic attribute launched in Decision Making of Line Schemes.

Step S108, with reference to the public bus network and its characteristic attribute launched in Decision Making of Line Schemes, using editing interface to the throwing It puts Decision Making of Line Schemes and carries out personalized adjustment, generate new public transport ads. on vehicle and launch Decision Making of Line Schemes.

Existing public transport ads. on vehicle by being launched public bus network and its feature in Decision Making of Line Schemes by the embodiment of the present invention Attribute carries out visualization and shows, so as to region, the region of advertizing for intuitively covering public bus network on the way very much It is shown etc. visualization is carried out, contributes to project setting person according to visualization display as a result, to being invested on different public bus networks The dispensing effect of advertisement is compared, assessed and adjusted, and then is obtained optimal advertisement and launched Decision Making of Line Schemes.

Referring to step S104, in an embodiment of the present invention, for example, launching Decision Making of Line Schemes from existing public transport ads. on vehicle In extract public bus network 1 and public bus network 2, the characteristic attribute of the public bus network extracted be public bus network quantity be 2, it is long It is 25km to spend for 56km, 27722 people of the volume of the flow of passengers, travelling function motif area area coverage², shopping function theme area coverage be 17km².Referred herein to public bus network length, the volume of the flow of passengers and area coverage all referring to public bus network 1 and public bus network 2 The sum of characteristic attribute value.It is, of course, also possible to which extraction obtains two respective characteristic attributes of public bus network respectively, the present invention is implemented Example is not specifically limited this.

Referring to step S106, in an embodiment of the present invention, Decision Making of Line Schemes is launched when adding to be directed at map denotation interface Editing interface after, can also create figure layer on editing interface, and mesh generation is carried out to map based on newly-built figure layer, The map after gridding is shown in newly-built figure layer.Meanwhile temperature figure mode may be employed and show each grid in time range The volume of the flow of passengers, the adjustment foundation to launch Decision Making of Line Schemes as personalized adjustment.

For example, if the map called is " Beijing's map ", volume can be added in the display interface of " Beijing's map " After editing interface, a figure layer is created on editing interface, which shows the grid of Beijing's map using network style As a result.In " Beijing's map " after gridding, by the way of temperature figure the volume of the flow of passengers of each grid of real-time display or Show the volume of the flow of passengers in the range of specified time.Assuming that red, orange, yellow, green represent the volume of the flow of passengers and gradually decrease successively, that , in " Beijing's map " after gridding, red area represents that the volume of the flow of passengers is maximum, and green area represents that the volume of the flow of passengers is minimum.It is logical The volume of the flow of passengers that each grid is shown on map interface in time range is crossed, project setting person can be helped according to the big of the volume of the flow of passengers It is small, circuit is launched to existing advertisement and is adjusted correspondingly, plays the role of aiding in adjustment person's Adjusted Option.

In this embodiment, due to having created figure layer on editing interface, and map is carried out based on newly-built figure layer Mesh generation.Therefore, the public bus network and its characteristic attribute in dispensing Decision Making of Line Schemes is visually shown in editing interface When, the geographical location that public bus network covers on the way can be parsed according to the public bus network and its characteristic attribute of extraction.Then, root According to the geographical location that the public bus network of parsing covers on the way, grid corresponding with the geographical location in newly-built figure layer is obtained.And then The grid obtained using mark filling carries out line, to the grid after filling using the line graph after line as public bus network simultaneously It is visually indicated in newly-built figure layer.That is, shown and launched in Decision Making of Line Schemes by the way of line graph in newly-built figure layer Public bus network.Furthermore it is also possible to the characteristic attribute of public bus network is shown on current editing interface, so that in editing interface Embody the relevant information of more public bus networks.

In this embodiment, if it is existing launch Decision Making of Line Schemes in public bus network include it is a plurality of, can be to difference The corresponding grid filling different identification in the geographical location that covers on the way of public bus network, and will be filled with the grid of like-identified into Row line as public bus network and is visually indicated in newly-built figure layer using the line graph after line.Wherein, mark can adopt It is identified with different colours mark and/or distinct symbols.For example, the same public bus network launched in Decision Making of Line Schemes includes 3, it can be with Corresponding grid is filled using black, red, blue three-color respectively." * ", "+", " ＆ " can also be used to fill corresponding net respectively Lattice, can also use colour code and symbol logo simultaneously, and the embodiment of the present invention is not specifically limited this.By in newly-built figure Layer shows the public bus network in existing dispensing Decision Making of Line Schemes in using line graph mode, so as to very intuitively by public affairs The region of intersection curb way covering, the i.e. region of advertizing carry out visualization and show.

How lower mask body is based on newly-built figure layer to map progress mesh generation if being introduced, and shown respectively using temperature figure mode The volume of the flow of passengers of the grid in time range.

First, city bus route and bus stop information are obtained by preset map application interface, for example, using JavaScript technologies obtain city bus route and bus stop information from map API, which includes all buses It stands and geographical coordinate latitude and longitude information along bus routes.According to the bus stop and public bus network latitude and longitude information got, It sets down town coordinate and region is launched in advertisement, grid cutting is carried out to city map data using 1km as grid spacing.Its In, 1km is only schematical, and concrete numerical value needs size to be according to the map determined, and does not limit herein.

Then, within whole day each period (such as each hour), each bus stop is calculated to get on the bus and get off passengers quantity Summation, subtract mass transit card ID repeat passengers quantity, obtain ridership of each bus stop in the period.It is each in whole day In a period (such as each hour), the summation that every public bus network passes through all bus stop ridership is calculated, subtracts public affairs The passengers quantity that card ID is handed over to repeat, obtains ridership of the every public bus network in the period.

Finally, believed according to the bus stop latitude and longitude information got and each bus stop ridership being calculated Breath calculates the ridership of each map grid round-the-clock, so as to obtain the map after gridding and the corresponding heat of the map Degree figure.

Referring to step S108, in an embodiment is invented, with reference to the public bus network in existing dispensing Decision Making of Line Schemes and its Characteristic attribute, and personalized adjustment is carried out to the dispensing Decision Making of Line Schemes using editing interface, so as to which the public transport vehicle body for generating new is wide The concrete mode for launching Decision Making of Line Schemes is accused, referring to Fig. 2 and following steps：

Step S202, statistics public transport ads. on vehicle launch the characteristic attribute of all public bus networks in Decision Making of Line Schemes；

Step S204 launches public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics the throwing of Decision Making of Line Schemes It puts effect to be weighed, obtains weighing result；

Step S206, judges whether weighing result reaches default advertisement and launch benchmark.If it is not, perform step S208.If It is to perform step S210, the advertisement of current bus body is kept to launch Decision Making of Line Schemes, and generate prompting message, which can To be：The current scheme for launching circuit is optimal case, if needs to continue project setting.Project setting person can select Continue to adjust or without adjustment.

Step S208 carries out the dispensing Decision Making of Line Schemes personalized adjustment using editing interface, generates new public transport vehicle body Decision Making of Line Schemes is launched in advertisement.

In step S204, Decision Making of Line Schemes is launched to public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics The mode weighed of dispensing effect can include following three kinds.

Mode one is weighed using PTS (Pois To See) index and launches effect, and PTS refers to averagely each audient and passed through on the way The preset themes region quantity crossed, the i.e. characteristic attribute based on statistics weigh edge when average each commercial audience takes bus The preset themes region quantity that way is passed through, wherein, the value of PTS is bigger, and it is better to launch effect.

Mode two, the characteristic attribute based on statistics weigh what the advertisement to be put in the passenger transportation of default quantity generated Function theme and/or administrative region influence power, wherein, influence power numerical value is bigger, and it is better to launch effect.

In which, function is represented using T_GRP (Topic Gross Rating Points, the Gross Ratting points of function theme) Theme influence power, T_GRP and GRP (Gross Rating Points, Gross Ratting points) is similar, for assessing in N number of passenger transportation The function theme influence power that advertisement generates, calculation formula are T_GRP=PTS × Coverage × N.Wherein, PTS represents audient couple The susceptibility of advertisement, Coverage are advertisement coverage rate, and the influence that advertisement generates in N number of audient can be assessed by T_GRP.Extensively Announcement coverage rate Coverage refers to the ratio in target group shared by commercial audience, i.e., launches circuit covering in whole passenger transportations Passenger transportation shared by ratio, calculation formula is as follows：

In the formula, traj is all passenger transportation set, and traj_covered is the commercial audience of public bus network covering Track set, num_trajFor the tracking quantity in all passenger transportation set, num_{traj_covered}For the wide of public bus network covering Accuse the tracking quantity in the set of audient track.

In addition, in which, using D_GRP (District Gross Rating Points, administrative region Gross Ratting points) Represent administrative region influence power.D_GRP is similar with GRP, for assessing the administrative region shadow that advertisement generates in N number of passenger transportation Power is rung, calculation formula is D_GRP=TDC × OTS × N.Wherein, TDC indexs are coverage goal administrative region in audient track Ratio, OTS are the number of audient's mean exposure advertisement.

Mode three is weighed using TDC (Targeted District Coverage) index and launches effect, and TDC refers to dispensing Pass through the ratio of target administrative region, the i.e. characteristic attribute based on statistics in the track of public bus network covering, weigh public bus network Pass through the ratio of target administrative region in the track of covering, wherein, TDC values are bigger, and it is better to launch effect.

It is, of course, also possible to which these three modes are carried out any form of combination circuit side is launched to weigh public transport ads. on vehicle The dispensing effect of case.

With continued reference to step S204, line is being launched to public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics The dispensing effect of road scheme is weighed, and after obtaining weighing result, when using editing interface to the dispensing Decision Making of Line Schemes into During the personalized adjustment of row, can combine the weighing result public bus network in existing dispensing Decision Making of Line Schemes is deleted and/ Or by other public bus networks in preset map application interface invocation map, and the weighing result is combined, in existing dispensing Other public bus networks are added in Decision Making of Line Schemes.

For example, with reference to above step S104 illustrated embodiments, it, can be existing in order to which advertisement is made to be seen by more people Public transport ads. on vehicle, which is launched, increases public bus network 3 in Decision Making of Line Schemes, the symbols such as circuit covering Xidan Shopping Center, Tian'anmen Square Close the region of function subject requirement.Therefore, after adjustment public bus network quantity be 3, length 77km, the volume of the flow of passengers 77300, travelling Function motif area area coverage is 34km², shopping function theme area coverage be 25km², referred herein to public bus network length Degree, the volume of the flow of passengers and area coverage all referring to public bus network 1, public bus network 2 and public bus network 3 characteristic attribute value it With.

With continued reference to step S108, in an embodiment is invented, combine launch public bus network in Decision Making of Line Schemes and its Characteristic attribute, and personalized adjustment is carried out to the dispensing Decision Making of Line Schemes using editing interface, so as to which the public transport vehicle body for generating new is wide It accuses after launching Decision Making of Line Schemes, original public transport ads. on vehicle can also be launched to Decision Making of Line Schemes and in public bus network individual character Change the new public transport ads. on vehicle dispensing Decision Making of Line Schemes that adjustment generates in the process to be preserved.So as to receiving circuit project setting person The preview operation of Decision Making of Line Schemes is launched to the public transport ads. on vehicle of all preservations.

In this embodiment, receiving circuit project setting person launches Decision Making of Line Schemes to the public transport ads. on vehicle of all preservations During preview operation, if new dispensing Decision Making of Line Schemes include it is multiple, then can will be raw during the personalized adjustment of public bus network Into multiple new public transport ads. on vehicle launch Decision Making of Line Schemes and existing public transport ads. on vehicle is launched Decision Making of Line Schemes and set respectively It is placed in different newly-built figure layers.Meanwhile by the characteristic attribute centralized displaying of the public bus network of preservation on editing interface, and Association is established between newly-built figure layer where characteristic attribute and corresponding public bus network.If the characteristic attribute of any public bus network receives To the trigger action of Decision Making of Line Schemes adjustment person, then visually shown and this feature Attribute Association on current editable interface Include the newly-built figure layer of corresponding public bus network.

For example, new dispensing Decision Making of Line Schemes includes new departure 1, new departure 2, existing dispensing Decision Making of Line Schemes, which is denoted as, has side Case, and the characteristic attribute of the public bus network of existing program, new departure 1 and new departure 2 is denoted as characteristic attribute 1, feature respectively Attribute 2 and characteristic attribute 3.Existing program, new departure 1, new departure 2 can be so separately positioned on to newly-built figure layer 1, created In figure layer 2 and newly-built figure layer 3 and preserve.Also, by characteristic attribute 1, characteristic attribute 2 and characteristic attribute 3 with the shape of list Formula is illustrated on editing interface.Wherein, display shows newly-built figure layer there are two window, in first window on editing interface, second The characteristic attribute of public bus network is shown in window.

Optionally, the characteristic attribute of the public bus network in different schemes can be shown in the form of a list.For example, row The first row recording feature attribute 1 of table, the second row recording feature attribute 2, the third line recording feature attribute 3.The each column of list point Different attributive character is not represented, such as public bus network quantity, public bus network mark, length, the volume of the flow of passengers, the covering of function motif area Area etc..

When Decision Making of Line Schemes adjustment person is in the characteristic attribute 1 that the second window trigger list the first row records, first window exhibition Show the bus routes in the existing program set in newly-built figure layer 1；When Decision Making of Line Schemes adjustment person is in the second window trigger list During the characteristic attribute 2 of two rows record, the content in first window switches to the public transport in the new departure 1 set in newly-built figure layer 2 Route.For Decision Making of Line Schemes adjustment person when the second window triggers characteristic attribute 3, the content in similary first window switches to newly-built figure Bus routes in the new departure 2 set in layer 3.In this way, adjustment person can arbitrarily switch it is different dispensing Decision Making of Line Schemes it is corresponding Public bus network to be compared and analyzed in terms of view effect and characteristic attribute two to different dispensing Decision Making of Line Schemes, aids in people Work is fully understood and comparative evaluation scheme.

It in an alternative embodiment of the invention, can also be right after the characteristic attribute centralized displaying to the public bus network of preservation Centralized displaying on editing interface and arranged again for the characteristic attributes of public bus network in different dispensing Decision Making of Line Schemes Sequence is compared with launching Decision Making of Line Schemes to different public transport ads. on vehicle.For example, with reference to above-described embodiment, record there are into public affairs In the list of intersection road characteristic attribute after the corresponding characteristic attribute sequence of different schemes, the first row recording feature attribute of list 2, the second row recording feature attribute 1, the third line recording feature attribute 3.

Referring to Fig. 3, the embodiment of the present invention additionally provides a kind of generation method that circuit is launched towards public transport ads. on vehicle, should Method includes step S302 to step S306.

Step S302, collection and the relevant data of bus, obtain multiple and distributing sources.

In the step, it is public that multiple and distributing sources include map datum, bus stop data, public bus network data, intelligence Hand over card data (Smart Cart Data, SCD), user interest point (Point of Interest, POI) data etc..

Wherein, Intelligent bus card data are the record that card holder takes bus.One record includes card holder and once multiplies Vehicle records, and specifically includes mass transit card ID, public transport Card Type, record insertion time, public bus network ID, bus ID, passenger loading Time, passenger getting off car time, station ID of getting on the bus, alighting stop ID etc..User interest point data is all public places in city Information, such as school, park, dining room, market, movie theatre, 4S shops, office building, public building, community etc..One record includes The information of a place specifically includes place title, address, latitude and longitude coordinates, place description etc..

Step S304 carries out excavation processing to multiple and distributing sources, extracts the characteristic attribute of each public bus network.

In this step, excavation processing is carried out to multiple and distributing sources, the characteristic attribute for extracting each public bus network can be with Including from each public bus network length of the public bus network extracting data of multiple and distributing sources.Based in multiple and distributing sources Intelligent bus card data, bus stop data and public bus network data, calculate each public bus network round-the-clock volume of the flow of passengers.It is based on Map datum, POI data, bus stop data and public bus network data in multiple and distributing sources, determine each public transport line Road function theme distribution and each public bus network administrative division distribution.

Step S306 launches demand and intention according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic attribute Matched one or more public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.

In the step, the characteristic attribute of each public bus network includes each public bus network length, each public bus network round-the-clock passenger flow Amount, each public bus network function theme distribution, each public bus network administrative division distribution etc..

Wherein, demand and intention are launched according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic attributes match One or more public bus network, and then generate the step of public transport ads. on vehicle launches Decision Making of Line Schemes and can include, set first Including the wide of at least one of time range, public bus network number, public bus network length range and public bus network volume of the flow of passengers scope Accuse dispensing demand.Then launched and be intended to according to advertisement, choose the covering of function motif area or administrative division covering dispensing mode.Into And the characteristic attribute of each public bus network is matched according to the dispensing mode of selection, filter out satisfactory one or more public transport line Decision Making of Line Schemes is launched in road to generate public transport ads. on vehicle.

In embodiment, it is intended to tend to cast net respectively covering to different administrative divisions if advertisement is launched, may be employed Mode is launched in administrative division, and selects to need the administrative division covered.It is intended to tend to meet targets of interest if advertisement is launched Group, then mode is launched using function motif area and carries out advertisement dispensing, and selects to need the theme included.

If selection function motif area covers dispensing mode, according to the requirement of public bus network length range, volume of the flow of passengers model Enclose and want the covering requirement of summation function motif area, match the characteristic attribute of each public bus network, filter out satisfactory one or A plurality of public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.For example, JavaScript technologies are first used from map API obtains city bus route and bus stop information.If selection function motif area covers dispensing mode, can root It is needed according to the requirement of public bus network length range, volume of the flow of passengers requirement and theme covering requirement is sieved from the city bus route of acquisition Select the public bus network met.Then sort according to the theme overlay area gross area, the volume of the flow of passengers and line length.Finally, according to public affairs Number of lines requirement is handed over to select several optimal circuits, forms final public bus network scheme.Wherein, the order of sequence can adopt With the theme overlay area gross area is preferential, next volume of the flow of passengers, order of last line length.

If selecting administrative division covering dispensing mode, wanted according to the requirement of public bus network length range, volume of the flow of passengers scope Administrative division covering of summing requires, and matches the characteristic attribute of each public bus network, filters out satisfactory one or more public transport Circuit, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.For example, it is first obtained using JavaScript technologies from map API City bus route and bus stop information.It, can be according to public bus network if selecting administrative division covering dispensing mode Length range requirement, volume of the flow of passengers area requirement and administrative division covering requirement are screened from the city bus route of acquisition and met Public bus network.Then, sort according to the administrative division covering gross area, the volume of the flow of passengers and line length.Finally, according to public bus network Number requirement select optimal several circuits, form final public bus network scheme.Wherein, the order of sequence may be employed, row Administrative division stroke area coverage is preferential, next volume of the flow of passengers, order of last line length.

Based on same inventive concept, the embodiment of the present invention additionally provide it is a kind of towards public transport ads. on vehicle launch circuit can Depending on changing adjusting apparatus.Fig. 4 shows the visualization according to an embodiment of the invention that circuit is launched towards public transport ads. on vehicle The structure diagram of adjusting apparatus.Referring to Fig. 4, the visualization adjusting apparatus 400 of circuit is launched at least towards public transport ads. on vehicle It can include calling module 410, extraction module 420, display module 430 and adjustment module 440.

Now introduce each group of the visualization adjusting apparatus 400 that circuit is launched towards public transport ads. on vehicle of the embodiment of the present invention Into or connection relation between the function and each several part of device：

Calling module 410, suitable for by preset map application interface invocation map data and generating map denotation interface；

Extraction module 420 is coupled with calling module 410, suitable for obtaining the public transport ads. on vehicle of existing advertisement to be put Decision Making of Line Schemes is launched, extracts the public bus network and its characteristic attribute included in the dispensing Decision Making of Line Schemes；

Display module 430 is coupled with extraction module 420, and Decision Making of Line Schemes is launched suitable for adding to be directed at map denotation interface Editing interface, and editing interface visually show launch Decision Making of Line Schemes in public bus network and its characteristic attribute；

Module 440 is adjusted, is coupled with display module 430, suitable for combining the public bus network and its spy that launch in Decision Making of Line Schemes Attribute is levied, personalized adjustment is carried out to the dispensing Decision Making of Line Schemes using editing interface, new public transport ads. on vehicle is generated and launches line Road scheme.

In an embodiment of the present invention, it is long to include at least one of number of, lines, circuit for the characteristic attribute of public bus network Degree, the volume of the flow of passengers, by way of administrative region, by way of function motif area, each administrative region or function motif area area coverage, administration Region or the function motif area covering gross area.

In an embodiment of the present invention, adjustment module 440 is further adapted for, and statistics public transport ads. on vehicle is launched in Decision Making of Line Schemes The characteristic attribute of all public bus networks, and circuit is launched to public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics The dispensing effect of scheme is weighed, and obtains weighing result.Compared with weighing result is launched benchmark with default advertisement.If Compare and learn that weighing result is not up to advertisement and launches benchmark, personalized tune is carried out to the dispensing Decision Making of Line Schemes using editing interface It is whole, it generates new public transport ads. on vehicle and launches Decision Making of Line Schemes.

In an embodiment of the present invention, adjustment module 440 is further adapted for, the characteristic attribute based on statistics, weighs average each The preset themes region quantity passed through on the way when commercial audience takes bus, wherein, quantitative value is bigger, launches effect and gets over It is good；And/or the characteristic attribute based on statistics, weigh the function theme that advertisement to be put generates in the passenger transportation of default quantity And/or administrative region influence power, wherein, influence power numerical value is bigger, and it is better to launch effect；And/or the characteristic attribute based on statistics, The ratio for passing through target administrative region in the track of public bus network covering is weighed, wherein, ratio value is bigger, and it is better to launch effect.

In an embodiment of the present invention, adjustment module 440 is further adapted for combining launches Decision Making of Line Schemes to public transport ads. on vehicle Weighing result deletes the public bus network in the dispensing Decision Making of Line Schemes and/or calls ground by preset map application interface Other public bus networks in figure, and the weighing result that Decision Making of Line Schemes is launched to public transport ads. on vehicle is combined, in the dispensing circuit side Other public bus networks are added in case.

The embodiment of the present invention additionally provides another visualization adjusting apparatus that circuit is launched towards public transport ads. on vehicle.Figure 5 show the structure of the visualization adjusting apparatus in accordance with another embodiment of the present invention that circuit is launched towards public transport ads. on vehicle Schematic diagram.Referring to Fig. 5, the visualization adjusting apparatus 400 of circuit is launched except including above-described embodiment towards public transport ads. on vehicle In each module outside, layer building module 450, previewing module 460, sorting module 470 and generation module can also be included 480。

Layer building module 450 is coupled with display module 430, suitable for creating figure layer on editing interface, and based on newly-built Figure layer carries out mesh generation to map, and the map after showing gridding in newly-built figure layer shows each net using temperature figure mode The volume of the flow of passengers of lattice in preset time range, the adjustment foundation to launch Decision Making of Line Schemes as personalized adjustment.

Previewing module 460 is coupled with adjustment module 440, suitable for by original public transport ads. on vehicle launch Decision Making of Line Schemes, with And launch Decision Making of Line Schemes in the new public transport ads. on vehicle that the personalized adjustment of public bus network generates in the process and preserved, and receive Decision Making of Line Schemes adjustment person launches the public transport ads. on vehicle of all preservations the preview operation of Decision Making of Line Schemes.

Sorting module 470 is coupled with previewing module 460, suitable in previewing module 460 by the feature of the public bus network of preservation After being shown in property set on editing interface, to centralized displaying on editing interface and for different dispensing Decision Making of Line Schemes In the characteristic attribute of public bus network resequence, carried out pair with launching Decision Making of Line Schemes to different public transport ads. on vehicle Than.

Generation module 480 is coupled with extraction module 420, suitable for set first including time range, public bus network number, Demand is launched in the advertisement of at least one of public bus network length range and public bus network volume of the flow of passengers scope.Then, thrown according to advertisement Intention is put, chooses the covering of function motif area or administrative division covering dispensing mode.If the covering of selection function motif area is thrown Put mode, then it is each according to the requirement of public bus network length range, volume of the flow of passengers area requirement and the covering requirement of function motif area, matching The characteristic attribute of public bus network filters out satisfactory one or more public bus network, and then generates public transport ads. on vehicle and throw Put Decision Making of Line Schemes.If administrative division covering dispensing mode is selected, according to the requirement of public bus network length range, volume of the flow of passengers scope It is required that being required with administrative division covering, the characteristic attribute of each public bus network is matched, it is public to filter out satisfactory one or more Intersection road, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.

In an embodiment of the present invention, display module 430 is further adapted for public bus network and its characteristic attribute according to extraction, solution The geographical location that analysis public bus network covers on the way.According to the geographical location that the public bus network of parsing covers on the way, newly-built figure is obtained Grid corresponding with the geographical location in layer.And then the grid obtained using mark filling, line is carried out to the grid after filling, Using the line graph after line as public bus network and be visually indicated in newly-built figure layer and on current editing interface show Show the characteristic attribute of public bus network.

In an embodiment of the present invention, if display module 430 be further adapted for public bus network include it is a plurality of, to different public transport lines The corresponding grid filling different identification in geographical location of curb way covering, and the grid that will be filled with like-identified carries out line, It as public bus network and is visually indicated in using the line graph after line in newly-built figure layer.Wherein, mark includes different colours Mark and/or distinct symbols mark.

In an embodiment of the present invention, previewing module 460 be further adapted for by existing public transport ads. on vehicle launch Decision Making of Line Schemes, And it launches Decision Making of Line Schemes in the new public transport ads. on vehicle that the personalized adjustment of public bus network generates in the process and is respectively arranged at not In same newly-built figure layer.And by the characteristic attribute centralized displaying of the public bus network of preservation on editing interface, and in characteristic attribute Association is established between newly-built figure layer where corresponding public bus network.If the characteristic attribute of any public bus network receives circuit side The trigger action of case adjustment person is visually shown corresponding to including for this feature Attribute Association on current editable interface The newly-built figure layer of public bus network.

According to the combination of any one above-mentioned preferred embodiment or multiple preferred embodiments, the embodiment of the present invention can reach Following advantageous effect：

First, by preset map application interface invocation map data and map denotation interface is generated.Then, obtain and have Public transport ads. on vehicle launch Decision Making of Line Schemes, extract the public bus network and its characteristic attribute included in the dispensing Decision Making of Line Schemes, and It is added at map denotation interface for the editing interface for launching Decision Making of Line Schemes, so as to visually show dispensing line in editing interface Public bus network and its characteristic attribute in the scheme of road.And then the public bus network and its characteristic attribute launched in Decision Making of Line Schemes are combined, Personalized adjustment is carried out to the dispensing Decision Making of Line Schemes using editing interface, new public transport ads. on vehicle is generated and launches Decision Making of Line Schemes. Existing public transport ads. on vehicle by being launched public bus network and its characteristic attribute in Decision Making of Line Schemes by the embodiment of the present invention as a result, Visualization is carried out to show, so as to region, region of advertizing for intuitively covering public bus network on the way very much etc. into Row visualization display contributes to project setting person according to visualization display as a result, the advertisement to being invested on different public bus networks Dispensing effect compared, assessed and adjusted, and then obtain optimal advertisement and launch Decision Making of Line Schemes.

In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor Shield the present invention claims the more features of feature than being expressly recited in each claim.It is more precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself Separate embodiments all as the present invention.

Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit exclude each other, it may be employed any Combination is disclosed to all features disclosed in this specification (including adjoint claim, summary and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit requirement, summary and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.

In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included some features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in detail in the claims, embodiment claimed it is one of arbitrary It mode can use in any combination.

The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) are according to embodiments of the present invention towards public transport ads. on vehicle dispensing line to realize The some or all functions of some or all components in the visualization adjusting apparatus on road.The present invention is also implemented as using In some or all equipment or program of device for performing method as described herein (for example, computer program and meter Calculation machine program product).Such program for realizing the present invention can may be stored on the computer-readable medium or can be with one The form of a or multiple signals.Such signal can be downloaded from internet website and obtain or above be carried in carrier signal For or by provide in the form of any other.

The embodiment of the invention also discloses a kind of electronic equipment, including processor, it is arranged to storage computer and can perform The memory of instruction, executable instruction make when executed processor perform any embodiment above towards public transport ads. on vehicle Launch the visualization method of adjustment of circuit.

In addition, the embodiment of the invention also discloses a kind of computer storage media, wherein, computer readable storage medium is deposited The one or more programs of storage, one or more programs by the electronic equipment including multiple application programs when being performed so that electronics Equipment performs the visualization method of adjustment that circuit is launched towards public transport ads. on vehicle according to any embodiment above.

For example, Fig. 6 shows the calculating that can realize the visualization method of adjustment that circuit is launched towards public transport ads. on vehicle Equipment.The computing device conventionally comprises the computer program product of 620 form of processor 610 and memory or computer can Read medium.Memory 620 can be such as flash memory, EEPROM (electrically erasable programmable read-only memory), EPROM, hard disk or The electronic memory of person ROM etc.Memory 620 has storage for performing the program of any method and step in the above method The memory space 630 of code 631 '.For example, the memory space 630 of storage program code can include being respectively used to realize above Method in various steps each program code 631 '.These program codes can be from one or more computer program It reads or is written in product in this one or more computer program product.These computer program products are included such as The program code carrier of hard disk, compact-disc (CD), storage card or floppy disk etc.Exemplified by such computer program product is usual Portable or static memory cell as shown in Figure 7.The storage unit can have and the memory in the computing device of Fig. 6 Memory paragraph, memory space of 620 similar arrangements etc..Program code can be for example compressed in a suitable form.In general, storage is single Member includes performing the computer-readable code 631 ' of the method and step of the present invention, you can with by such as 610 etc processing The code that device is read, when these codes are run by computing device, causes in the computing device method described above Each step.

It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame Claim.

So far, although those skilled in the art will appreciate that detailed herein have shown and described multiple showing for the present invention Example property embodiment, still, without departing from the spirit and scope of the present invention, still can according to the present disclosure directly Determine or derive many other variations or modifications consistent with the principles of the invention.Therefore, the scope of the present invention is understood that and recognizes It is set to and covers other all these variations or modifications.

Claims

1. a kind of visualization method of adjustment that circuit is launched towards public transport ads. on vehicle, including：

By preset map application interface invocation map data and generate map denotation interface；

Obtain existing public transport ads. on vehicle and launch Decision Making of Line Schemes, extract the public bus network that is included in the dispensing Decision Making of Line Schemes and its Characteristic attribute；

The editing interface for the dispensing Decision Making of Line Schemes is added at the map denotation interface, and it is visual in the editing interface Change the ground display public bus network and its characteristic attribute launched in Decision Making of Line Schemes；

With reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, using the editing interface to the dispensing circuit Scheme carries out personalized adjustment, generates new public transport ads. on vehicle and launches Decision Making of Line Schemes.

2. according to the method described in claim 1, wherein, the characteristic attribute of the public bus network includes at least one of：

Number of, lines, line length, the volume of the flow of passengers, by way of administrative region, by way of function motif area, each administrative region or function master Inscribe region overlay area, administrative region or the function motif area covering gross area.

3. method according to claim 1 or 2, wherein, it is added at the map denotation interface for the dispensing circuit After the editing interface of scheme, further include：

Figure layer is created on the editing interface；

Based on the newly-built figure layer to map progress mesh generation, the map after showing gridding in the newly-built figure layer, and The volume of the flow of passengers of each grid in time range is shown using temperature figure mode, to adjust the dispensing Decision Making of Line Schemes as personalization Adjustment foundation.

4. according to claim 1-3 any one of them methods, wherein, visually show the dispensing in the editing interface Public bus network and its characteristic attribute in Decision Making of Line Schemes, including：

According to the geographical location that the public bus network of parsing covers on the way, net corresponding with the geographical location in newly-built figure layer is obtained Lattice；

The grid obtained using mark filling carries out line, using the line graph after line as public transport line to the grid after filling Road and the feature category for being visually indicated in newly-built figure layer and being shown on presently described editing interface the public bus network Property.

5. according to claim 1-4 any one of them methods, wherein, the grid obtained using mark filling, to filling Grid afterwards carries out line, as public bus network and is visually indicated in using the line graph after line in newly-built figure layer, including：

If the public bus network includes a plurality of, the corresponding grid filling in geographical location covered on the way to different public bus networks is not With mark；

The grid that will be filled with like-identified carries out line, shows using the line graph after line as public bus network and visually In newly-built figure layer.

6. according to claim 1-5 any one of them methods, wherein, the mark includes：Different colours identify and/or difference Symbol logo.

7. according to claim 1-6 any one of them methods, wherein, with reference to the public bus network in the dispensing Decision Making of Line Schemes and Its characteristic attribute carries out the dispensing Decision Making of Line Schemes personalized adjustment using the editing interface, it is wide to generate new public transport vehicle body It accuses and launches Decision Making of Line Schemes, including：

The dispensing effect for launching Decision Making of Line Schemes to public transport ads. on vehicle according to preset strategy based on the characteristic attribute of statistics weighs Amount, obtains weighing result；

Learn that the weighing result is not up to advertisement and launches benchmark if comparing, using the editing interface to the dispensing Decision Making of Line Schemes Personalized adjustment is carried out, new public transport ads. on vehicle is generated and launches Decision Making of Line Schemes.

8. a kind of visualization adjusting apparatus that circuit is launched towards public transport ads. on vehicle, including：

Extraction module launches Decision Making of Line Schemes suitable for obtaining the public transport ads. on vehicle of existing advertisement to be put, extracts the dispensing line The public bus network and its characteristic attribute included in the scheme of road；

Display module, suitable for adding the editing interface for the dispensing Decision Making of Line Schemes at the map denotation interface, and in institute It states editing interface and visually shows the public bus network and its characteristic attribute launched in Decision Making of Line Schemes；

Module is adjusted, suitable for reference to the public bus network and its characteristic attribute in the dispensing Decision Making of Line Schemes, utilizing editor circle Personalized adjustment is carried out in face of the dispensing Decision Making of Line Schemes, new public transport ads. on vehicle is generated and launches Decision Making of Line Schemes.

9. a kind of electronic equipment, including：

Processor；And

The memory of storage computer executable instructions is arranged to, the executable instruction makes the processor when executed Perform the visualization method of adjustment for launching circuit towards public transport ads. on vehicle according to claim 1-7 any one of them.

10. a kind of computer storage media, wherein, the computer-readable recording medium storage one or more program is described One or more programs by the electronic equipment including multiple application programs when being performed so that the electronic equipment is performed according to power Profit requires 1-7 any one of them towards the visualization method of adjustment of public transport ads. on vehicle dispensing circuit.