CN108182593A

CN108182593A - Public transport ads. on vehicle based on map datum launches circuit method for customizing and device

Info

Publication number: CN108182593A
Application number: CN201711311556.2A
Authority: CN
Inventors: 王浩; 杨康; 庞旭林; 张晨
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2017-12-11
Filing date: 2017-12-11
Publication date: 2018-06-19
Anticipated expiration: 2037-12-11
Also published as: CN108182593B

Abstract

The present invention provides a kind of public transport ads. on vehicle based on map datum to launch circuit method for customizing and device.This method includes：Bus stop data and public bus network data are obtained from map datum；Excavation processing is carried out to map datum, bus stop data and public bus network data, extracts the characteristic attribute of each public bus network；Demand and intention are launched according to advertisement, match the characteristic attribute of each public bus network, one or more public bus network of selected characteristic attributes match, and then generates public transport ads. on vehicle and launches Decision Making of Line Schemes；Public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information are visualized.The embodiment of the present invention can targetedly formulate public bus network and launch scheme, ensure advertisement delivery effect.Also, the embodiment of the present invention is also shown by visualization technique to launching scheme information, is preferably helped manually to the comparison of advertisement delivery effect, cognition and understanding；Personalized dispensing scheme customization is realized by human-computer interaction technology.

Description

Public transport ads. on vehicle based on map datum launches circuit method for customizing and device

Technical field

The present invention relates to artificial intelligence and big data technical field, particularly a kind of public transport vehicle body based on map datum is wide It accuses and launches circuit method for customizing and device.

Background technology

With the development of city and public transportation system, public transport have become the important trip vehicles of city dweller it One and a kind of extremely strong out-of-home media of penetration.Although public transport carries a large amount of user group, target daily Ad revenue does not obtain good effect, main reason is that still relying on traditional simple rough pricing mode, generally It is the city range that is covered according to bus routes or the vehicle-mounted passengers quantity of a bus to assess public bus network On advertising results and price.In fact, this cannot scientifically assess practical advertisement delivery effect and income ratio.Therefore advertisement The advertisement dispensing under line turns to advertising on " user clicks charging " this line being more clear to quotient one after another.

Due to the various complexity of urban public bus lines, bus stop differs greatly in different periods ridership, every in addition It is different that public bus network can pass through different functional areas, passenger type, cause it is also different to the advertising results of different field, therefore Single by public bus network length and ridership is difficult science, accurately circuit effect is launched in assessment advertisement, urgent need to resolve this Problem.

Invention content

In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly The public transport ads. on vehicle based on map datum for stating problem launches circuit method for customizing and device.

One side according to the present invention provides a kind of public transport ads. on vehicle based on map datum and launches circuit customization side Method, including：

Bus stop data and public bus network data are obtained from map datum；

Excavation processing is carried out to map datum, bus stop data and public bus network data, extracts each public bus network Characteristic attribute；

Demand and intention are launched according to advertisement, match the characteristic attribute of each public bus network, the one of selected characteristic attributes match Item or a plurality of public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes；

Public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information are visualized.

Optionally, the characteristic attribute of each public bus network include it is following in it is multiple：

Each public bus network length, each public bus network function theme distribution, each public bus network administrative division distribution.

Optionally, excavation processing is carried out to map datum, bus stop data and public bus network data, extracts each public transport The characteristic attribute of circuit, including：

From each public bus network length of public bus network extracting data；

Based on map datum, bus stop data and public bus network data, each public bus network administrative division distribution is determined；

Based on user interest point POI data, bus stop data and the public bus network data in map datum, determine each Public bus network function theme distribution.

Optionally, based on user interest point POI data, bus stop data and the public bus network number in map datum According to, determine each public bus network function theme distribution, including：

Geographical location information from bus stop extracting data bus stop；

Geographical location information in geographical location information and POI data based on bus stop, for each bus It stands, obtains all POI datas within its periphery distance to a declared goal；

Description information in all POI datas is extracted, and is merged into a document；

Document based on merging analyzes the function theme distribution of each bus stop using document subject matter generation model LDA；

According to the function theme distribution of each bus stop, summarize and merge every public bus network and pass through all buses The function theme distribution stood, and then determine each public bus network function theme distribution.

Optionally, based on map datum, bus stop data and public bus network data, each public bus network administrative area is determined Cloth is divided, including：

The geographical location information of data and bus stop according to the map determines the administrative division ownership of each bus stop；

Belonged to according to the administrative division of each bus stop, summarize and merge every public bus network and pass through all buses The administrative division distribution stood, and then determine each public bus network administrative division distribution.

From the geographical coordinate latitude and longitude information of bus stop extracting data bus stop and from public bus network data Extract the geographical coordinate latitude and longitude information of public bus network；

According to bus stop and the geographical coordinate latitude and longitude information of public bus network, set down town coordinate and advertisement is launched Region, and grid cutting is carried out to map datum using designated length as grid spacing, obtain each grid after cutting；

According to the geographical coordinate latitude and longitude information in the geographical coordinate latitude and longitude information and POI data of each grid, obtain All POI datas of each grid；

Document based on merging analyzes the function theme distribution of each grid using document subject matter generation model LDA；

Comprehensive each public bus network determines each public bus network function theme point by way of grid and the function theme distribution of each grid Cloth.

Data and the geographical coordinate latitude and longitude information of each grid according to the map determine the administrative division ownership of each grid；

Comprehensive each public bus network belongs to by way of the administrative division of grid and each grid, determines that each public bus network administrative area divides Cloth.

Optionally, demand and intention are launched according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic attribute One or more public bus network matched, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes, including：

It sets advertisement and launches demand, including time range, public bus network number, public bus network length range；

It is launched and is intended to according to advertisement, choose the covering of function motif area or administrative division covering dispensing mode；

If selection function motif area covers dispensing mode, summation function theme is wanted according to public bus network length range Region overlay requirement, matches the characteristic attribute of each public bus network, filters out satisfactory one or more public bus network, and then It generates public transport ads. on vehicle and launches Decision Making of Line Schemes；

If selecting administrative division covering dispensing mode, covered according to the requirement of public bus network length range and administrative division It is required that matching the characteristic attribute of each public bus network, satisfactory one or more public bus network is filtered out, and then generate public transport Ads. on vehicle launches Decision Making of Line Schemes.

Optionally, it if filtering out satisfactory a plurality of public bus network, generates public transport ads. on vehicle and launches Decision Making of Line Schemes, Including：

The priority of the gross area and length is covered according to public bus network function motif area, a plurality of public bus network is carried out Sequence selects optimal circuit according to the requirement of public bus network number, forms final public transport ads. on vehicle and launch Decision Making of Line Schemes；Or

The priority of the gross area and length is covered according to public bus network administrative division, a plurality of public bus network is arranged Sequence selects optimal circuit according to the requirement of public bus network number, forms final public transport ads. on vehicle and launch Decision Making of Line Schemes.

Optionally, the public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information are visualized, including：

On map, create figure layer and show city map grid as a result, and being shown using temperature figure mode using network style Show the volume of the flow of passengers of each grid in time range；

Newly-built figure layer shows the public bus network launched in Decision Making of Line Schemes using line graph mode, and grid uses specified face on the way Color is filled.

Optionally, after generation public transport ads. on vehicle launches Decision Making of Line Schemes, the method further includes：

All public bus network features of Decision Making of Line Schemes are launched to public transport ads. on vehicle to count；

The dispensing effect that Decision Making of Line Schemes is launched to public transport ads. on vehicle according to statistical result is weighed, and then according to measurement As a result Decision Making of Line Schemes is launched to public transport ads. on vehicle to be adjusted；

Public bus network in dispensing Decision Making of Line Schemes after adjustment and its characteristic attribute information are visualized.

Another aspect according to the present invention additionally provides a kind of public transport ads. on vehicle dispensing circuit based on map datum and determines Device processed, including：

Acquisition module, suitable for obtaining bus stop data and public bus network data from map datum；

Characteristic attribute excavates module, suitable for being excavated to map datum, bus stop data and public bus network data The characteristic attribute of each public bus network is extracted in processing；

Generation module suitable for launching demand and intention according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic One or more public bus network of attributes match, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes；

Display module, suitable for carrying out visualization exhibition to the public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information Show.

Optionally, the characteristic attribute excavates module and includes：

Extraction unit, suitable for from each public bus network length of public bus network extracting data；

First determination unit suitable for being based on map datum, bus stop data and public bus network data, determines each public transport Circuit administrative division is distributed；

Second determination unit, suitable for based on user interest point POI data, bus stop data and the public affairs in map datum Intersection circuit-switched data determines each public bus network function theme distribution.

Optionally, second determination unit is further adapted for：

Geographical location information from bus stop extracting data bus stop；

Optionally, first determination unit is further adapted for：

Optionally, second determination unit is further adapted for：

Optionally, first determination unit is further adapted for：

Optionally, the generation module is further adapted for：

If filtering out satisfactory a plurality of public bus network, according to public bus network function motif area covering the gross area and The priority of length is ranked up a plurality of public bus network, selects optimal circuit according to the requirement of public bus network number, is formed Final public transport ads. on vehicle launches Decision Making of Line Schemes；Or

Optionally, the display module is further adapted for：

Optionally, described device further includes：

Personalized Ways customized module, after launching Decision Making of Line Schemes in generation public transport ads. on vehicle, to public transport vehicle body Advertisement is launched all public bus network features of Decision Making of Line Schemes and is counted；

Another aspect according to the present invention, additionally provides a kind of electronic equipment, including：Processor；And it is arranged to deposit The memory of computer executable instructions is stored up, the executable instruction makes the processor perform according to above-mentioned when executed Public transport ads. on vehicle based on map datum launches circuit method for customizing.

According to the present invention in another aspect, additionally provide a kind of computer readable storage medium, wherein, the computer can The one or more programs of storage medium storage are read, one or more of programs are when the electronic equipment for being included multiple application programs During execution so that the electronic equipment is performed launches circuit customization side according to the above-mentioned public transport ads. on vehicle based on map datum Method.

The embodiment of the present invention obtains bus stop data and public bus network data from map datum, and based on map number According to, bus stop data and public bus network data, the spy of each public bus network is analysed in depth and extracted using data mining technology Levy attribute；And then demand is launched into advertisement and is intended to carry out depth matching with the characteristic attribute of each public bus network, so as to be directed to Property formulate public bus network launch scheme, ensure advertisement delivery effect.Also, the embodiment of the present invention is also by visualization technique pair It launches scheme information to be shown, preferably help manually to the comparison of advertisement delivery effect, cognition and understanding；By man-machine friendship Mutual technology realizes personalized dispensing scheme customization.

Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.

According to the accompanying drawings to the detailed description of the specific embodiment of the invention, those skilled in the art will be brighter The above and other objects, advantages and features of the present invention.

Description of the drawings

By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：

Fig. 1 shows that the public transport ads. on vehicle according to an embodiment of the invention based on map datum launches circuit customization side The flow chart of method；

Fig. 2 shows the flow charts of public bus network characteristic attribute method for digging according to an embodiment of the invention；

Fig. 3 shows that public transport ads. on vehicle according to an embodiment of the invention launches the flow of Decision Making of Line Schemes generation method Figure；

Fig. 4 shows that public transport ads. on vehicle according to an embodiment of the invention launches the flow of Decision Making of Line Schemes methods of exhibiting Figure；

Fig. 5 shows that the public transport ads. on vehicle according to another embodiment of the present invention based on map datum launches circuit customization The flow chart of method；

Fig. 6 shows that the public transport ads. on vehicle according to an embodiment of the invention based on map datum launches circuit customization dress The structure diagram put；

Fig. 7 shows that characteristic attribute according to an embodiment of the invention excavates the structure diagram of module；

Fig. 8 shows that the public transport ads. on vehicle according to another embodiment of the present invention based on map datum launches circuit customization The structure diagram of device.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.

In order to solve the above technical problems, an embodiment of the present invention provides a kind of public transport ads. on vehicle throwings based on map datum Unwrapping wire road method for customizing.Fig. 1 shows that the public transport ads. on vehicle according to an embodiment of the invention based on map datum launches line The flow chart of road method for customizing.As shown in Figure 1, this method may comprise steps of S102 to step S108.

Step S102 obtains bus stop data and public bus network data from map datum.

Step S104 carries out excavation processing to map datum, bus stop data and public bus network data, extracts each public affairs The characteristic attribute on intersection road.

Step S106 launches demand and intention according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic attribute Matched one or more public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.

Step S108 visualizes the public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information.

Bus stop data and public bus network data are obtained in above step S102 from map datum, can be specifically from Map application interface API obtains map datum, bus stop data and public bus network data.Here, bus stop data can be with Including station site number, site name and website geographical location information (such as geographical coordinate latitude and longitude information).Public transport line Circuit-switched data can be included all including public bus network ID (being referred to as public bus network number), line name, the circuit Path length between station etc. two-by-two in bus stop data and the circuit.

The characteristic attribute of each public bus network referred in above step S104 can be each public bus network length, each public transport line Road function theme distribution, each public bus network administrative division distribution, etc., the present invention is not limited thereto.Further, the present invention is implemented Example is defined as follows the characteristic attribute of above-mentioned each public bus network.

Each public bus network length, refers to the path length that bus passes through from initiating station to terminus on each public bus network.

Each public bus network function theme distribution refers to that each public bus network passes through the function theme point of all bus stops The area coverage of cloth and each theme.Here, the area coverage of each theme can be the practical area coverage of each theme, Can also be the grid of the theme area and.

Each public bus network administrative division distribution refers to administrative division (such as north that bus passes through on the way on each public bus network Dongcheng, west city, Haidian, the southern exposure in capital etc.) and each region area coverage.Here, the area coverage of each region can be with Be the practical area coverage in each region or the area of the grid passed through on the way and.

In step S104 map datum, bus stop data and public bus network data are carried out with excavation processing, extraction is each The characteristic attribute of public bus network, an embodiment of the present invention provides a kind of optional schemes, and Fig. 2 shows implemented according to the present invention one The flow chart of the public bus network characteristic attribute method for digging of example.As shown in Fig. 2, this method may comprise steps of S202 to step Rapid S206.

Step S202, from each public bus network length of public bus network extracting data.

Step S204 based on map datum, bus stop data and public bus network data, determines that each public bus network is administrative Zoning is distributed.

Step S206, based on user interest point POI data, bus stop data and the public bus network number in map datum According to determining each public bus network function theme distribution.

In this step, information of the user interest point POI data for all public places in city, for example, school, park, Dining room, market, movie theatre, 4S shops, office building, public building, community etc., one records the information for including a place, specific to wrap Include place title, address, geographical location information, latitude and longitude coordinates, place description etc..

By including line name in public bus network data, all bus stop data that the circuit is included and should Path length between station two-by-two on circuit, thus, in step S202 directly each public affairs can be calculated according to public bus network data Hand over line length.

Based on map datum, bus stop data and public bus network data in above step S204, each public transport line is determined In road administrative division distribution and step S206 based in map datum user interest point POI data, bus stop data with And public bus network data, determine each public bus network function theme distribution, the present invention can utilize geographical location information or pass through The mode of grid cutting is carried out to realize to map datum, will be described in detail respectively below.

Mode one utilizes the mode of geographical location information, it is determined that each public bus network function theme distribution can specifically wrap Include following steps A11-A15：

Step A11, the geographical location information from bus stop extracting data bus stop；

Step A12, the geographical location information in geographical location information and POI data based on bus stop, for every A bus stop obtains all POI datas within its periphery distance to a declared goal；

Step A13 extracts the description information in all POI datas, and is merged into a document；

Step A14, the document based on merging use the function of each bus stop of document subject matter generation model LDA analyses Theme distribution；

Step A15 according to the function theme distribution of each bus stop, summarizes and merges every public bus network and pass through institute There is the function theme distribution of bus stop, and then determine each public bus network function theme distribution.

In step A12, distance to a declared goal can be configured according to actual demand, if distance to a declared goal can be 100 or 500 Rice etc., the embodiment of the present invention is without being limited thereto.

In step A14, LDA (Latent Dirichlet Allocation) is a kind of document subject matter generation model, Referred to as three layers of bayesian probability model, include word, theme and document three-decker.So-called generation model assumes one Each word of article is by " with some theme of certain probability selection, and with certain probability selection from this theme Such a process of a word " obtains.Document obeys multinomial distribution to theme, and theme to word obeys multinomial distribution.

LDA is a kind of non-supervisory machine learning techniques, can be used for identifying extensive document sets (document Collection the subject information) or in corpus (corpus) hidden.The method that it employs bag of words (bag of words), Each document is considered as a word frequency vector by this method, is believed so as to convert text message for ease of the number of modeling Breath.The probability distribution that some themes of each documents representative are formed, and each theme represents many words The probability distribution formed.

In embodiments of the present invention, text message is described into as a word in document by single POI, for each public transport Station, it is wide according to public transport vehicle body using the description information in all POI datas within its periphery distance to a declared goal as a document It accuses and launches content, it is final to choose 10 class themes, including private residence, tourism, household, office, company, automobile, shopping, education, city Field, consulate.It is only exemplary, does not limit the invention it should be noted that enumerate herein.

Above-mentioned steps A11-A15 is based on user interest point POI data, bus stop data and the public affairs in map datum Intersection circuit-switched data determines each public bus network function theme distribution；Further, based on map datum, bus stop data and Public bus network data determine each public bus network administrative division distribution, may comprise steps of A21-A22：

Step A21, the according to the map geographical location information of data and bus stop determine the administrative area of each bus stop Incorporate category into；

Step A22 belongs to according to the administrative division of each bus stop, summarizes and merge every public bus network and pass through institute The administrative division for having bus stop is distributed, and then determines each public bus network administrative division distribution.

Mode two, by way of carrying out grid cutting to map datum, it is determined that each public bus network function theme distribution Specifically it may comprise steps of B11-B16：

Step B11, from the geographical coordinate latitude and longitude information of bus stop extracting data bus stop and from public transport line The geographical coordinate latitude and longitude information of public bus network is extracted in circuit-switched data；

Step B12, according to bus stop and the geographical coordinate latitude and longitude information of public bus network, setting down town coordinate and Region is launched in advertisement, and carries out grid cutting to map datum using designated length as grid spacing, obtains each grid after cutting；

Step B13, the geographical coordinate longitude and latitude letter in the geographical coordinate latitude and longitude information and POI data of each grid Breath obtains all POI datas of each grid；

Step B14 extracts the description information in all POI datas, and is merged into a document；

Step B15, the document based on merging, the function theme that each grid is analyzed using document subject matter generation model LDA are divided Cloth；

Step B16, comprehensive each public bus network determine each public bus network work(by way of grid and the function theme distribution of each grid It can theme distribution.

In step B12, designated length can be configured according to actual demand, if designated length can be 1000 meters Deng the embodiment of the present invention is without being limited thereto.

The LDA referred in above step B15 may refer to introduce above, and details are not described herein again.In embodiments of the present invention, Single POI can be described to text message as a word in document, the description in POI datas all in each grid is believed Breath launches content as a document, according to public transport ads. on vehicle, final to choose 10 class themes, including private residence, tourism, household, Office, company, automobile, shopping, education, market, consulate.It is only exemplary it should be noted that enumerate herein, not It limits the invention.

Above-mentioned steps B11-B16 is based on user interest point POI data, bus stop data and the public affairs in map datum Intersection circuit-switched data determines each public bus network function theme distribution；Further, based on map datum, bus stop data and Public bus network data determine each public bus network administrative division distribution, determine each public bus network administrative division distribution, can include with Lower step B21-B22：

Step B21, data and the geographical coordinate latitude and longitude information of each grid, determine the administrative division of each grid according to the map Ownership；

Step B22, comprehensive each public bus network belong to by way of the administrative division of grid and each grid, determine each public bus network row Administrative division divides cloth.

In practical applications, it can also obtain and be dug with the relevant other data of bus, such as Intelligent bus card data Dig public bus network characteristic attribute.For example, Intelligent bus card data are the record that card holder takes bus, a record includes holding Card person once records by bus, specifically includes mass transit card ID, public transport Card Type, record and is inserted into time, public bus network ID, bus ID, passenger loading time, passenger getting off car time, passenger loading station ID, passenger getting off car station ID etc. can be based on intelligent bus Card data, bus stop data and public bus network data calculate each public bus network round-the-clock volume of the flow of passengers.

Demand and intention are launched according to advertisement in above step S106, match the characteristic attribute of each public bus network, is chosen special One or more public bus network of attributes match is levied, and then generates public transport ads. on vehicle and launches Decision Making of Line Schemes, the embodiment of the present invention A kind of optional embodiment is provided, Fig. 3 shows that public transport ads. on vehicle according to an embodiment of the invention launches circuit side The flow chart of case generation method.As shown in figure 3, this method may comprise steps of S302 to step S306.

Step S302, demand is launched in setting advertisement, including time range, public bus network number, public bus network length range.

Step S304 is launched according to advertisement and is intended to, and chooses the covering of function motif area or administrative division covering dispensing mode.

Step S306 launches demand and intention according to advertisement, and match each public bus network includes public bus network length, function The characteristic attribute of at least one of theme distribution, administrative division distribution, one or more public transport line of selected characteristic attributes match Road, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes.

In the alternative embodiment of the present invention, in step S306, launched and be intended to according to advertisement, if selection function theme Region overlay launches mode, then wants the covering requirement of summation function motif area according to public bus network length range, match each public transport The characteristic attribute of circuit filters out satisfactory one or more public bus network, and then generates public transport ads. on vehicle and launch line Road scheme；If selecting administrative division covering dispensing mode, covered according to the requirement of public bus network length range and administrative division It is required that matching the characteristic attribute of each public bus network, satisfactory one or more public bus network is filtered out, and then generate public transport Ads. on vehicle launches Decision Making of Line Schemes.

In the alternative embodiment of the present invention, if filtering out satisfactory a plurality of public bus network in step S306, give birth to Decision Making of Line Schemes is launched into public transport ads. on vehicle, can be specifically：

If selection function motif area covers dispensing mode, the gross area is covered according to public bus network function motif area With the priority of length, a plurality of public bus network is ranked up, optimal circuit, shape are selected according to the requirement of public bus network number Decision Making of Line Schemes is launched into final public transport ads. on vehicle；

If selection administrative division covering dispensing mode, the gross area and length are covered according to public bus network administrative division Priority is ranked up a plurality of public bus network, and optimal circuit is selected according to the requirement of public bus network number, is formed final public Ads. on vehicle is handed over to launch Decision Making of Line Schemes.

Visualization exhibition is carried out to the public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information in above step S108 Show, an embodiment of the present invention provides a kind of optional scheme, Fig. 4 shows public transport ads. on vehicle according to an embodiment of the invention Launch the flow chart of Decision Making of Line Schemes methods of exhibiting.As shown in figure 4, this method may comprise steps of S402 to step S404.

Step S402 on map, creates figure layer and shows city map grid as a result, and using temperature using network style Figure mode shows the volume of the flow of passengers of each grid in time range.

Step S404, newly-built figure layer show the public bus network launched in Decision Making of Line Schemes using line graph mode, on the way grid It is filled using designated color.

In the alternative embodiment of the present invention, after step S106 generation public transport ads. on vehicle launches Decision Making of Line Schemes, also All public bus network features of Decision Making of Line Schemes can be launched to public transport ads. on vehicle to count；Then, according to statistical result pair The dispensing effect that public transport ads. on vehicle launches Decision Making of Line Schemes is weighed, and then public transport ads. on vehicle is launched according to weighing result Decision Making of Line Schemes is adjusted；Later, the public bus network launched in Decision Making of Line Schemes after adjustment and its characteristic attribute information are carried out It visualizes.The embodiment of the present invention is shown by visualization technique to launching scheme information as a result, preferably helps people Comparison, cognition and understanding of the work to advertisement delivery effect；Personalized dispensing scheme customization is realized by human-computer interaction technology.

A variety of realization methods of the links of embodiment illustrated in fig. 1 are described above, specific embodiment will be passed through below The public transport ads. on vehicle based on map datum the present invention is discussed in detail launches the realization process of circuit method for customizing.

The embodiment of the present invention, using data mining and visual analysis technology, provides one using map datum as main data source Kind launches circuit method for customizing towards public transport ads. on vehicle, that is, gives certain series advertisements, can return to rational public bus network Combination influences to maximize so that public transport ads. on vehicle is launched.

Determine as shown in figure 5, launching circuit an embodiment of the present invention provides a kind of public transport ads. on vehicle based on map datum Method processed launches scheme automatically-generating module including public bus network feature mining module, public transport ads. on vehicle and dispensing scheme can Depending on change and Personalized Ways customized module, method and step is as follows：

Step S501 obtains city bus station and public bus network data from map API and is pre-processed；

Step S502 pre-processes SCD data；

Step S503 based on the data that step S501 and step S502 are obtained, calculates each bus stop and public bus network is complete It when ridership；

Step S504, city map data gridding；

Step S505, according to POI data, by LDA topic models, Mining Grid administrative division and function theme feature etc. Attribute；

Step S506, according to public bus network by way of map grid, calculate the characteristic attribute of public bus network；

Basic demand and intention are launched in step S507, setting advertisement；

Step S508 launches basic demand and intention with reference to public transport ads. on vehicle, and generation public bus network launches scheme；

Step S509, public bus network launch scheme visualization display；

Step S510, public bus network launch scheme and manually understand and adjust；

Step S511, more public bus networks launch scheme comparison's analysis；

Step S512 judges whether to complete, if it is not, then repeating step S509, step S510 and step S511；If so, Continue step S513；

Step S513 generates final public bus network and launches scheme.

Public bus network feature mining module, can by data mining technology based on map datum, SCD data and POI data To excavate the spies such as public bus network length, the round-the-clock volume of the flow of passengers, overlay area function theme distribution, overlay area administrative division distribution Sign, method and step are as follows：

Step 11, city bus route and bus stop information, packet are obtained from map API using JavaScript technologies Geographical coordinate latitude and longitude information along all bus stops and bus routes is included, and is pre-processed, by distance less than 10 meters Bus stop merges；Most public bus network and two class data of bus stop store, and store each bus stop and belong to respectively at last In which public bus network, so as to be associated to the two；The present embodiment using data cover Beijing Fourth Ring all with part five rings Region obtains 21518 bus stop information and 789 public bus network information from map API；

Step 12, mass transit card SCD data cleansings, including：1. general recent SCD data reference Maximum Values, therefore root The data (one month such as nearest) in nearest time range, removal ineffective time record data are extracted according to actual conditions；2. it removes The garbage of SCD data, such as public transport Card Type；3. bus stop number is replaced with into geographical coordinate etc.；Final SCD data Comprising information have：Mass transit card ID, public bus network ID, passenger loading time, passenger getting off car time, station geographical location warp of getting on the bus Latitude and alighting stop's geographical location latitude and longitude information；The present embodiment acquires 1 day to 2015 August of Beijing August in 2015 31 Mass transit card data, total amount of data 32.4GB；

Step 13, bus stop and public bus network ridership calculate, and within whole day each period (each hour), calculate Each bus stop is got on the bus and gets off the summation of passengers quantity, is subtracted the passengers quantity that mass transit card ID is repeated, is obtained each public transport Station is in the ridership of the period；Within whole day each period (each hour), every public bus network of calculating passes through all The summation of bus stop ridership subtracts the passengers quantity that mass transit card ID is repeated, obtains every public bus network in the period Ridership；

Step 14, city map data gridding is believed according to bus stop and public bus network longitude and latitude is obtained in step 11 Breath, sets down town coordinate and region is launched in advertisement, and grid cutting is carried out to map datum using 1 km as grid spacing；Root According to each bus stop ridership information obtained in the bus stop latitude and longitude information and step 13 obtained in step 11, calculate The ridership of each map grid round-the-clock；Set in the present embodiment Beijing Center latitude and longitude coordinates for (E116.397428, N39.90923)；

Step 15, it analyzes each grid administrative area and incorporates category into, the administrative area that each point in grid is counted based on map API is incorporated into Belong to, the ownership of majority point is belonged into feature as the administrative division domain of grid；

Step 16, obtain each grid POI data, according to the coordinate information of each POI by its with each grid of city map into Row association, by each grid theme feature of LDA theme distribution model analysis, text message is described as in document using single POI A word, all POI information are a document in each grid, and α is set as 0.1, β and is set as 0.1 during training, and iterations are set as 1000, content is launched according to ads. on vehicle, it is final to choose 10 class themes：Private residence, tourism, household, office, company, automobile, purchase Object, education, market, consulate；The present embodiment obtains 385792 POI datas altogether；

Step 17, comprehensive each public bus network is by way of grid-search method public bus network characteristic attribute, the public affairs obtained based on map API Intersection curb line geographical coordinate, the grid of extraction public bus network covering, summarizes the theme feature of all net regions, and calculates every The region area that a kind of theme is covered so as to merge grid search-engine, merge, obtains public bus network feature, including public transport line The region area that the theme and each theme that road is covered are covered.

Public transport ads. on vehicle launches scheme automatically-generating module, launches basic demand according to advertisement and is intended to selected characteristic category Property the public bus network that best suits form dispensing scheme, method and step is as follows：

Step 21, scheme demand is launched in setting advertisement, including time range (specific to hour), public bus network number, public transport Line length range and public bus network volume of the flow of passengers range；The present embodiment setting public bus network number requirement is 2 or 3, and other conditions are not It is required that；

Step 22, it is launched and is intended to according to different advertisements, two kinds of throwings of administrative division or function motif area can be selected Mode is put, is intended to tend to different administrative divisions to cast net respectively covering if launched, administrative division option may be used, and select The administrative division that need to be covered；If tend to meet targets of interest group, then carry out advertisement using function motif area option It launches, and selects the theme for needing to include；The present embodiment advertisement is launched mode and is launched for function motif area, it is desirable that covering theme To travel and doing shopping；

Step 23, public bus network feature with advertisement is launched and is intended to match, provide best public bus network scheme；Such as Fruit selection administrative division covering is intended to, then is covered according to the requirement of public bus network length range, volume of the flow of passengers area requirement and administrative division The public bus network that lid requirement screening meets, it is then (administrative according to the administrative division covering gross area, the volume of the flow of passengers and line length sequence Zoning area coverage is preferential, next volume of the flow of passengers, last line length), it is then optimal according to the requirement selection of public bus network number Several circuits form final public bus network scheme；If the covering of targets of interest group is selected to be intended to, according to public bus network length The public bus network that area requirement, volume of the flow of passengers requirement need and theme covering requirement screening meets, then according to theme overlay area The gross area, the volume of the flow of passengers and line length sequence (the theme overlay area gross area is preferential, next volume of the flow of passengers, last line length), Then several optimal circuits are selected according to the requirement of public bus network number, forms final public bus network scheme.The present embodiment is certainly The dynamic public bus network that formed launches scheme as 982 roads and special 11 tunnels, bus routes by way of Hua Lian, the golden four seasons, blue bay, it is blue mountain mists, The shopping centers such as the elegant and beautiful, North Star and Yuanmingyuan Park, the Summer Palace, Overbridge In Haidian Park, ten thousand Feng Gongyuan, Lianhuachi Park, Beijing Olympics The tourist attractions such as Forest Park, Ditan Park, Nanluoguxiang, Beihai park, Jingshan Park, the Forbidden City, the Temple of Heaven, meet advertisement Demand.

Public bus network launches scheme visualization and Personalized Ways customized module, by visualization technique to launching scheme letter Breath is shown, is preferably helped manually to the comparison of advertisement delivery effect, cognition and understanding；It is realized by human-computer interaction technology Personalized dispensing scheme customization, method and step are as follows：

Step 31, scheme visualization display is launched, on map, figure layer is created and shows city map net using network style Lattice are as a result, and show the volume of the flow of passengers of each grid using temperature figure mode；Newly-built figure layer public affairs in line graph mode displaying scheme Intersection road, on the way grid use apparent color filling；Very intuitively public bus network can be covered on the way in this way Region, i.e. the region of advertizing carries out visualization and shows；

Step 32, scheme public bus network characteristic statistics are launched, are carried out to currently launching all public bus network features of scheme Statistics, including public bus network quantity, public bus network length, the volume of the flow of passengers, by way of administrative division zoning or function motif area, each Administrative or function motif area area coverage and the gross area, so as to quantitatively be commented the advertisement delivery effect of public bus network scheme Estimate；Dispensing scheme public bus network quantity is 2 in the present embodiment, length is 56 kms, 27722 people of the volume of the flow of passengers, travelling function theme Region overlay area is 25 sq-kms, shopping function theme area coverage is 17 sq-kms；

Step 33, scheme personalization adjustment is launched, scheme is launched according to current public bus network, it, can if necessary to adjust Freely to add new public bus network in dispensing scheme or remove existing public bus network, new dispensing scheme is formed, and All public bus network features of new dispensing scheme are counted according to step 32；No. 1 bus is increased in the present embodiment, scheme can be made Covering Xidan Shopping Center, Tian'anmen Square etc. meet the region of function subject requirement, and public bus network quantity is 3, grows after adjustment It is 77300 people to spend for 77 kms, the volume of the flow of passengers, travelling function motif area area coverage is 34 sq-kms, shopping function theme Area coverage is 25 sq-kms；

Step 34, it launches scheme artificial contrast's analysis and evaluation more, can arbitrarily switch different dispensing conceptual views, imitated from view Fruit and two aspect of attributive character compare and analyze different schemes, and indirect labor fully understands and comparative evaluation scheme；

Step 35, step 33 and step 34 are repeated, it is final to determine until forming best public bus network dispensing scheme Public bus network launches scheme as 982 tunnels, special 11 roads and three, 1 tunnel public bus network.

Mode is launched for administrative division is explained further, following present corresponding embodiments.Advertisement needs in the embodiment It asks as 3 public bus networks, Haidian District, Fengtai District and Shijingshan District need to be covered, automatic route of choosing is 982 tunnels, 77 roads and 74 tunnels, Circuit meets demand, and it is effective to launch scheme.It can be adjusted, formed most in Custom Interface for this dispensing scheme user Scheme is launched in excellent customization, such as replaces 74 tunnels using 961 tunnels.

It should be noted that in practical application, combination may be used in above-mentioned all optional embodiments arbitrary group of mode It closes, forms the alternative embodiment of the present invention, this is no longer going to repeat them.

Circuit method for customizing is launched based on the public transport ads. on vehicle based on map datum that each embodiment provides above, is based on Same inventive concept, the embodiment of the present invention additionally provide a kind of public transport ads. on vehicle based on map datum and launch circuit customization dress It puts.

Fig. 6 shows that the public transport ads. on vehicle according to an embodiment of the invention based on map datum launches circuit customization dress The structure diagram put.As shown in fig. 6, the device can include acquisition module 610, characteristic attribute excavates module 620, generation mould Block 630 and display module 640.

The public transport ads. on vehicle based on map datum for now introducing the embodiment of the present invention launches each group of circuit customizing device Into or connection relation between the function and each section of device：

Acquisition module 610, suitable for obtaining bus stop data and public bus network data from map datum；

Characteristic attribute excavate module 620, be coupled with acquisition module 610, suitable for map datum, bus stop data with And public bus network data carry out excavation processing, extract the characteristic attribute of each public bus network；

Generation module 630 excavates module 620 with characteristic attribute and is coupled, suitable for launching demand and intention according to advertisement, Characteristic attribute with each public bus network, one or more public bus network of selected characteristic attributes match, and then generate public transport vehicle body Decision Making of Line Schemes is launched in advertisement；

Display module 640 is coupled with generation module 630, suitable for launching public bus network and its spy in Decision Making of Line Schemes Sign attribute information is visualized.

In the alternative embodiment of the present invention, the characteristic attribute of each public bus network include it is following in it is multiple：

In the alternative embodiment of the present invention, include as shown in fig. 7, the characteristic attribute excavates module 620：

Extraction unit 621, suitable for from each public bus network length of public bus network extracting data；

First determination unit 622 suitable for being based on map datum, bus stop data and public bus network data, determines each Public bus network administrative division is distributed；

Second determination unit 623, suitable for based in map datum user interest point POI data, bus stop data with And public bus network data, determine each public bus network function theme distribution.

In the alternative embodiment of the present invention, second determination unit 623 is further adapted for：

Geographical location information from bus stop extracting data bus stop；

In the alternative embodiment of the present invention, first determination unit 622 is further adapted for：

In the alternative embodiment of the present invention, the generation module 630 is further adapted for：

In the alternative embodiment of the present invention, the display module 640 is further adapted for：

In the alternative embodiment of the present invention, as shown in figure 8, the device of figure 6 above displaying can also include：

Personalized Ways customized module 650 is coupled with generation module 630, suitable for being launched in generation public transport ads. on vehicle After Decision Making of Line Schemes, all public bus network features of Decision Making of Line Schemes are launched to public transport ads. on vehicle and are counted；

Based on same inventive concept, the embodiment of the present invention additionally provides a kind of electronic equipment, including：Processor；And by The memory of storage computer executable instructions is arranged to, the executable instruction makes the processor perform root when executed Circuit method for customizing is launched according to the above-mentioned public transport ads. on vehicle based on map datum.Here electronic equipment can be personal electricity Brain, server, smart mobile phone, tablet computer, PDA (Personal Digital Assistant, personal digital assistant), POS (Point of Sales, point-of-sale terminal), vehicle-mounted computer etc., the present invention is not limited thereto.

Based on same inventive concept, the embodiment of the present invention additionally provides a kind of computer readable storage medium, wherein, it is described Computer-readable recording medium storage one or more program, one or more of programs are when by including multiple application programs When electronic equipment performs so that the electronic equipment is performed launches line according to the above-mentioned public transport ads. on vehicle based on map datum Road method for customizing.

In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself Separate embodiments all as the present invention.

Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit requirement, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.

In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in detail in the claims, embodiment claimed it is one of arbitrary It mode can use in any combination.

The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) realize the public transport vehicle body according to embodiments of the present invention based on map datum The some or all functions of circuit customizing device and some or all components in electronic equipment are launched in advertisement.The present invention is also Some or all equipment by performing method as described herein or program of device be can be implemented as (based on for example, Calculation machine program and computer program product).It is such realize the present invention program can may be stored on the computer-readable medium or Person can have the form of one or more signal.Such signal can be downloaded from internet website and be obtained, Huo Zhe It provides on carrier signal or is provided in the form of any other.

It should be noted that the present invention will be described rather than limits the invention, and ability for above-described embodiment Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and run after fame Claim.

So far, although those skilled in the art will appreciate that detailed herein have shown and described multiple showing for the present invention Example property embodiment, still, without departing from the spirit and scope of the present invention, still can according to the present disclosure directly Determine or derive many other variations or modifications consistent with the principles of the invention.Therefore, the scope of the present invention is understood that and recognizes It is set to and covers other all these variations or modifications.

Claims

1. a kind of public transport ads. on vehicle based on map datum launches circuit method for customizing, including：

Bus stop data and public bus network data are obtained from map datum；

Excavation processing is carried out to map datum, bus stop data and public bus network data, extracts the feature of each public bus network Attribute；

Demand and intention are launched according to advertisement, match the characteristic attribute of each public bus network, one of selected characteristic attributes match or A plurality of public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes；

2. according to the method described in claim 1, wherein, the characteristic attribute of each public bus network include it is following in it is multiple：

3. method according to claim 1 or 2, wherein, to map datum, bus stop data and public bus network data Excavation processing is carried out, extracts the characteristic attribute of each public bus network, including：

From each public bus network length of public bus network extracting data；

Based on user interest point POI data, bus stop data and the public bus network data in map datum, each public transport is determined Line function theme distribution.

4. method according to any one of claim 1-3, wherein, based on the user interest point POI numbers in map datum According to, bus stop data and public bus network data, each public bus network function theme distribution is determined, including：

Geographical location information from bus stop extracting data bus stop；

Geographical location information in geographical location information and POI data based on bus stop, for each bus stop, is obtained Take all POI datas within its periphery distance to a declared goal；

According to the function theme distribution of each bus stop, summarize and merge every public bus network and pass through all bus stops Function theme distribution, and then determine each public bus network function theme distribution.

5. according to the described method of any one of claim 1-4, wherein, based on map datum, bus stop data and public affairs Intersection circuit-switched data determines each public bus network administrative division distribution, including：

Belonged to according to the administrative division of each bus stop, summarize and merge every public bus network and pass through all bus stops Administrative division is distributed, and then determines each public bus network administrative division distribution.

6. method according to any one of claims 1-5, wherein, based on the user interest point POI numbers in map datum According to, bus stop data and public bus network data, each public bus network function theme distribution is determined, including：

From the geographical coordinate latitude and longitude information of bus stop extracting data bus stop and from public bus network extracting data The geographical coordinate latitude and longitude information of public bus network；

According to bus stop and the geographical coordinate latitude and longitude information of public bus network, set down town coordinate and area is launched in advertisement Domain, and grid cutting is carried out to map datum using designated length as grid spacing, obtain each grid after cutting；

According to the geographical coordinate latitude and longitude information in the geographical coordinate latitude and longitude information and POI data of each grid, each net is obtained All POI datas of lattice；

Comprehensive each public bus network determines each public bus network function theme distribution by way of grid and the function theme distribution of each grid.

7. according to the method described in any one of claim 1-6, wherein, based on map datum, bus stop data and public affairs Intersection circuit-switched data determines each public bus network administrative division distribution, including：

Comprehensive each public bus network belongs to by way of the administrative division of grid and each grid, determines each public bus network administrative division distribution.

8. a kind of public transport ads. on vehicle based on map datum launches circuit customizing device, including：

Characteristic attribute excavates module, suitable for carrying out excavation processing to map datum, bus stop data and public bus network data, Extract the characteristic attribute of each public bus network；

Generation module suitable for launching demand and intention according to advertisement, matches the characteristic attribute of each public bus network, selected characteristic attribute Matched one or more public bus network, and then generate public transport ads. on vehicle and launch Decision Making of Line Schemes；

Display module, suitable for being visualized to the public bus network in dispensing Decision Making of Line Schemes and its characteristic attribute information.

9. a kind of electronic equipment, including：

Processor；And

The memory of storage computer executable instructions is arranged to, the executable instruction makes the processor when executed It performs the public transport ads. on vehicle based on map datum according to any one of claim 1-7 and launches circuit method for customizing.

10. a kind of computer readable storage medium, wherein, the computer-readable recording medium storage one or more program, One or more of programs by the electronic equipment including multiple application programs when being performed so that the electronic equipment performs root Circuit method for customizing is launched according to the public transport ads. on vehicle based on map datum described in any one of claim 1-7.