CN103745389A - Advertisement putting method and system based on analysis of user life tracks - Google Patents
Advertisement putting method and system based on analysis of user life tracks Download PDFInfo
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- CN103745389A CN103745389A CN201410050391.8A CN201410050391A CN103745389A CN 103745389 A CN103745389 A CN 103745389A CN 201410050391 A CN201410050391 A CN 201410050391A CN 103745389 A CN103745389 A CN 103745389A
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Abstract
The invention discloses an advertisement putting method and a system based on analysis of user life tracks; the advertisement putting of vehicle-mounted WIFI equipment is enabled to become more precise and intelligent according to the life track and bus route matching advertisement mode through acquiring the user life tracks; advertisements with high relevancy can be provided to users, so that the usage experience of the users is improved. The advertisement putting system based on the analysis of the user life tracks comprises an advertisement database, the vehicle-mounted WIFI equipment and an access user terminal, wherein the advertisement database is used for analyzing the life tracks from the vehicle-mounted WIFI equipment, implementing the advertisement matching and issuing the matched advertisements to the vehicle-mounted WIFI equipment; when the access user terminal is accessed, the vehicle-mounted WIFI equipment calls or generates the life tracks according to the type of the access user terminal, and issues the advertisements from the advertisement database to the access user terminal; the access user terminal is connected with the vehicle-mounted WIFI equipment through WIFI, and is used for receiving the advertisements from the vehicle-mounted WIFI equipment.
Description
Technical field
The present invention relates to advertisement field, be specifically related to a kind of advertisement placement method and system based on user's life trajectory analysis.
Background technology
Advertisement is people's a kind of information propagation patterns that are seen everywhere in go off daily, the content of advertisement side can be spread to propagation, and can affect to a certain extent the behavior of commercial audience side by advertisement.
Along with smart machine, for example the develop rapidly of smart mobile phone and public transport vehicle-mounted WIFI equipment is universal, public transport WIFI online becomes the important way of obtaining information in popular go off daily process gradually, and therefore increasing advertiser turns to public transport vehicle-mounted WIFI equipment sight.The advertisement putting mode that existing public transport vehicle-mounted WIFI equipment adopts is still the indiscriminate broadcast type advertisement putting form of traditional media, and this input formal operations are simple and convenient, can preferably advertisement pushing be propagated.
But public transport vehicle-mounted WIFI equipment has its singularity, public transport vehicle-mounted WIFI equipment is along with bus moves, because the time that passenger stays on bus is may not can oversize, if still adopt indiscriminate broadcast type advertisement putting form, advertisement side is easy to not produce and be sick of psychology because the advertisement degree of correlation pushing is not high, thereby bring the bad user in advertisement side, experiences.
Summary of the invention
The invention provides a kind of advertisement placement method and system based on user's life trajectory analysis, by gathering user's life track, and according to the mode of life track and public bus network match advertisements, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
Advertisement placement method based on user's life trajectory analysis provided by the invention, comprising:
S1: judge the type of described access user according to the user profile of access user, if new access user performs step S2, if old access user performs step S5;
S2: the position of determining described new access user;
S3: also push to described new access user match advertisements according to the position of described new access user;
S4: generate the life track associated with described new access user according to the position of described new access user;
S5: to described old access user, push the advertisement having matched the position of monitoring described old access user, when the position of described old access user is offset the life track of described old access user, execution step S6 and step S7;
S6: also push to described old access user match advertisements according to the position of described old access user;
S7: generate the life track associated with described old access user according to the position of described old access user, and the life track of described old access user is upgraded.
Alternatively,
Described step S1 comprises:
Judge in background data base whether have the user profile identical with described access user, if determine that described access user is old access user, otherwise determine that described access user is new access user.
Alternatively,
Described user profile comprises mac address and/or the cookies information of described access user.
Alternatively,
Described step S2 comprises:
By GPS, locate and/or the position of vehicle-mounted WIFI equipment is determined in mobile network base station location;
By the position of new access user described in the location positioning of described vehicle-mounted WIFI equipment.
Alternatively,
Described step S4 comprises:
The positional information that records described new access user according to the time interval of setting, obtains serial tracing point;
According to described serial tracing point, generate the life track associated with described new access user.
Alternatively,
Described step S7 comprises:
The positional information that records described old access user according to the time interval of setting, obtains serial tracing point;
According to described serial tracing point, generate the life track associated with described old access user;
The life track of described old access user is upgraded.
Alternatively,
Described method also comprises:
Record described access user in the residence time of advertisement;
According to the described residence time, adjust the advertisement of mating to described access user.
Advertisement delivery system based on user's life trajectory analysis provided by the invention, for using the above-mentioned advertisement placement method based on user's life trajectory analysis to throw in advertisement, comprising:
Advertising database, vehicle-mounted WIFI equipment and access user end;
Described advertising database, for to analyzing from the life track of described vehicle-mounted WIFI equipment and match advertisements, and issues to described vehicle-mounted WIFI equipment the advertisement matching;
Described vehicle-mounted WIFI equipment, fashionable for working as described access user termination, according to the type of described access user end, call or generate life track, and issue the advertisement from described advertising database to described access user end;
Described access user end, by WIFI and described vehicle-mounted WIFI equipment connection, for receiving the advertisement from described vehicle-mounted WIFI equipment.
Alternatively,
Described advertising database comprises that life trajectory analysis module, advertisement matching module and advertisement issue module;
Described life trajectory analysis module, is connected with described advertisement matching module, for to analyzing from the life track of described vehicle-mounted WIFI equipment, and obtains analysis result;
Described advertisement matching module, issues module with described advertisement and is connected, for according to described analysis result match advertisements;
Described advertisement issues module, for described advertisement being issued to described vehicle-mounted WIFI equipment.
The present invention is based on advertisement placement method and the system of user's life trajectory analysis, by gathering user's life track, and according to the mode of life track and public bus network match advertisements, make user can receive the advertisement on the way of life track, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
Accompanying drawing explanation
Fig. 1 is advertisement placement method the first embodiment process flow diagram that the present invention is based on user's life trajectory analysis;
Fig. 2 is advertisement placement method the second embodiment process flow diagram that the present invention is based on user's life trajectory analysis;
Fig. 3 is the advertisement delivery system example structure schematic diagram that the present invention is based on user's life trajectory analysis.
Embodiment
The invention provides a kind of advertisement placement method and system based on user's life trajectory analysis, by gathering user's life track, and according to the mode of life track and public bus network match advertisements, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
Refer to Fig. 1, the first embodiment of the advertisement placement method of the embodiment of the present invention based on user's life trajectory analysis comprises:
S1: judge its type according to the user profile of access user, if new access user performs step S2, if old access user performs step S5;
After access user accesses vehicle-mounted WIFI equipment by WIFI, vehicle-mounted WIFI equipment can judge according to the user profile of access user the type of described access user, if determine, access user is that new access user performs step S2, if determine, access user is that old access user performs step S5.
S2: the position of determining described new access user;
After determining that access user is new access user, can determine the position of described new access user, to new access user advertisement.
S3: also push to described new access user match advertisements according to the position of described new access user;
After determining the position of described new access user, can be according to the position of described new access user to described new access user match advertisements propelling movement.Above-mentioned advertisement can comprise vehicle-mounted WIFI equipment various merchant advertisement information on the way, such as the information that purchases by group, sales promotion information or the reward voucher etc. of businessman.
S4: generate the life track associated with described new access user according to the position of described new access user;
After new access user advertisement, can generate the life track associated with described new access user according to the position of described new access user, when new access user accesses vehicle-mounted WIFI equipment next time again, can be by life track to the higher advertisement of its propelling movement compatible degree.
S5: push the advertisement having matched the position of monitoring described old access user to described old access user;
After determining that access user is old access user, can directly to old access user, push the advertisement having matched, monitor the position of above-mentioned old access user simultaneously.
S6: judge whether the position of described old access user is offset the life track of described old access user, if execution step S7 and step S8;
While determining the life track of the described old access user of position skew of old access user, that is there is change in the life track of old access user, can perform step S7 and step S8.
S7: also push to described old access user match advertisements according to the position of described old access user;
After the life track of determining old access user has occurred to change, can be according to the position of old access user to described old access user match advertisements and push.
S8: generate the life track associated with described old access user according to the position of described old access user, and the life track of described old access user is upgraded.
After old access user advertisement, can generate the life track associated with described old access user according to the position of described old access user, and the life track of described old access user is upgraded.
The present invention is based on the advertisement placement method of user's life trajectory analysis, by gathering user's life track, and according to the mode of life track and public bus network match advertisements, make user can receive the advertisement on the way of life track, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
Simply introduced the first embodiment of the advertisement placement method that the present invention is based on user's life trajectory analysis above, to the present invention is based on the second embodiment of the advertisement placement method of user's life trajectory analysis, be described in detail below, refer to Fig. 2, advertisement placement method the second embodiment based on user's life trajectory analysis in the embodiment of the present invention comprises:
201, according to the user profile of access user, judge the type of described access user, if new access user performs step 202, if old access user performs step 205;
After access user accesses vehicle-mounted WIFI equipment by WIFI, vehicle-mounted WIFI equipment can be according to obtaining the user profile of access user and judging the type of described access user according to this user profile, if determine, access user is that new access user performs step 202, if determine, access user is that old access user performs step 205.
The above-mentioned user profile according to access user judges that the type of described access user specifically can comprise: judge in background data base, whether there is the user profile identical with described access user, if determine that described access user is old access user, otherwise determine that described access user is new access user.Above-mentioned user profile comprises mac address and/or the cookies information of described access user.
202, determine the position of described new access user;
After determining that access user is new access user, can determine the position of described new access user, to new access user advertisement.
Above-mentionedly determine that the position of described new access user specifically can comprise: first by GPS, locate and/or the position of vehicle-mounted WIFI equipment is determined in mobile network base station location; Then by the position of new access user described in the location positioning of described vehicle-mounted WIFI equipment.Above-mentioned mobile network base station location can be NodeB location.
203, according to the position of described new access user, to described new access user match advertisements, also push;
After determining the position of described new access user, can be according to the position of described new access user to described new access user match advertisements propelling movement.Above-mentioned advertisement can comprise vehicle-mounted WIFI equipment various merchant advertisement information on the way, such as the information that purchases by group, sales promotion information or the reward voucher etc. of businessman.
204, according to the position of described new access user, generate the life track associated with described new access user;
After new access user advertisement, can generate the life track associated with described new access user according to the position of described new access user, when new access user accesses vehicle-mounted WIFI equipment next time again, can be by life track to the higher advertisement of its propelling movement compatible degree.
The above-mentioned position according to described new access user generates the life track associated with described new access user and specifically can comprise: first according to the time interval of setting, record the positional information of described new access user, and obtain serial tracing point; Then according to described serial tracing point, generate the life track associated with described new access user.Above-mentioned life track and user profile can be stored in vehicle-mounted WIFI equipment.
205, to described old access user, push the advertisement having matched the position of monitoring described old access user;
After determining that access user is old access user, can directly to old access user, push the advertisement having matched, monitor the position of above-mentioned old access user simultaneously.
While 206, judging the life track of the described old access user of position skew of described old access user, execution step 207 and step 208;
Determine the life track of the described old access user of position skew of old access user, that is there is change in the life track of old access user, can perform step 207 and step 208.
207, according to the position of described old access user, to described old access user match advertisements, also push;
After the life track of determining old access user has occurred to change, can be according to the position of old access user to described old access user match advertisements and push.
208, according to the position of described old access user, generate the life track associated with described old access user, and the life track of described old access user is upgraded;
After old access user advertisement, can generate the life track associated with described old access user according to the position of described old access user, and the life track of described old access user is upgraded.
Step 208 specifically can comprise: first according to the time interval of setting, record the positional information of described old access user, obtain serial tracing point; Then according to described serial tracing point, generate the life track associated with described old access user; Finally the life track of described old access user is upgraded.
209, record described access user in the residence time of advertisement;
For further improving advertisement for effect and user's experience of access user, can record described access user in the residence time of advertisement, by the record analysis of the residence time, can obtain access user for the acceptance level of certain series advertisements, for example to access user, a, b, c, d and e five series advertisements have been pushed, if access user is longer in the residence time of c and e two series advertisements, can know that access user is more prone to accept c and e two series advertisements.
210, according to the described residence time, adjust to the advertisement of described access user coupling.
By recording after described access user knows the Matrix of access user in the residence time of advertisement, can adjust to the advertisement of described access user coupling according to the described residence time, can be specifically: vehicle-mounted WIFI equipment can be revised and push new advertisement to access user match advertisements according to this information, and then improve user's experience of access user.
It should be noted that, the step 209 of the embodiment of the present invention and step 210 are not limited to after step 208, but can, before or after arbitrary step of the embodiment of the present invention, be not construed as limiting herein.
The present invention is based on the advertisement placement method of user's life trajectory analysis, by gathering user's life track, and according to the mode of life track and public bus network match advertisements, make user can receive the advertisement on the way of life track, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
To the present invention is based on the second embodiment of the advertisement placement method of user's life trajectory analysis, be described in detail above, particularly according to the position of old access user, generate the life track associated with old access user, and the process that the life track of old access user is upgraded, introduce the advertisement delivery system embodiment that the present invention is based on user's life trajectory analysis below, refer to Fig. 3, the advertisement delivery system embodiment based on user's life trajectory analysis in the embodiment of the present invention comprises:
Described advertising database 31, for to analyzing from the life track of described vehicle-mounted WIFI equipment 32 and match advertisements, and issues to described vehicle-mounted WIFI equipment 32 advertisement matching;
Described vehicle-mounted WIFI equipment 32, for when described access user end 33 accesses, calls or generates life track according to the type of described access user end 33, and issue the advertisement from described advertising database to described access user end 33;
Described access user end 33, is connected with described vehicle-mounted WIFI equipment 32 by WIFI, for receiving the advertisement from described vehicle-mounted WIFI equipment 32.
Alternatively,
Described advertising database 31 comprises that life trajectory analysis module 311, advertisement matching module 312 and advertisement issue module 313;
Described life trajectory analysis module 311, is connected with described advertisement matching module 312, for to analyzing from the life track of described vehicle-mounted WIFI equipment 32, and obtains analysis result;
Described advertisement matching module 312, issues module 313 with described advertisement and is connected, for according to described analysis result match advertisements;
Described advertisement issues module 313, for described advertisement being issued to described vehicle-mounted WIFI equipment 32.
The present invention is based on the advertisement delivery system of user's life trajectory analysis, comprise advertising database 31, vehicle-mounted WIFI equipment 32 and access user end 33; Wherein advertising database 31 can comprise that life trajectory analysis module 311, advertisement matching module 312 and advertisement issue module 313.During work, access user end 33 is connected to vehicle-mounted WIFI equipment 32, vehicle-mounted WIFI equipment 32 is according to the access information of access user end 33 or login user information, for example mac address and/or cookies information, if determine, access user end 33 reports to advertising database 31 for new access user, and advertising database 31 is according to the location matches advertisement of access user end 33; If determine, access user end 33 is that old access user directly issues the advertisement of having mated by advertising database 31 bases.Above-mentioned advertisement of having mated is obtained by following steps: the life track of 311 pairs of old access users of life trajectory analysis module is analyzed, obtain analysis result, then by advertisement matching module 312 according to analysis result match advertisements, finally by advertisement, issue module 313 advertisement be issued to described vehicle-mounted WIFI equipment 32.
The advertisement delivery system embodiment that the present invention is based on user's life trajectory analysis comprises: advertising database 31, vehicle-mounted WIFI equipment 32 and access user end 33; Described advertising database 31, for to analyzing from the life track of described vehicle-mounted WIFI equipment 32 and match advertisements, and issues to described vehicle-mounted WIFI equipment 32 advertisement matching; Described vehicle-mounted WIFI equipment 32, for when described access user end 33 accesses, calls or generates life track according to the type of described access user end 33, and issue the advertisement from described advertising database to described access user end 33; Described access user end 33, is connected with described vehicle-mounted WIFI equipment 32 by WIFI, for receiving the advertisement from described vehicle-mounted WIFI equipment 32.By gathering user's life track, and according to the mode of life track and public bus network match advertisements, make user can receive the advertisement on the way of life track, make the advertisement putting of vehicle-mounted WIFI equipment become more accurate and intelligent, can be for user provides the advertisement that the degree of correlation is high, thus user's experience improved.
One of ordinary skill in the art will appreciate that all or part of step realizing in above-described embodiment method is to come the hardware that instruction is relevant to complete by program, program wherein can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be ROM (read-only memory), disk or Flash etc.
Above a kind of advertisement placement method and system based on user's life trajectory analysis provided by the present invention is described in detail, for one of ordinary skill in the art, thought according to the embodiment of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (9)
1. the advertisement placement method based on user's life trajectory analysis, is characterized in that, comprising:
S1: judge the type of described access user according to the user profile of access user, if new access user performs step S2, if old access user performs step S5;
S2: the position of determining described new access user;
S3: also push to described new access user match advertisements according to the position of described new access user;
S4: generate the life track associated with described new access user according to the position of described new access user;
S5: to described old access user, push the advertisement having matched the position of monitoring described old access user, when the position of described old access user is offset the life track of described old access user, execution step S6 and step S7;
S6: also push to described old access user match advertisements according to the position of described old access user;
S7: generate the life track associated with described old access user according to the position of described old access user, and the life track of described old access user is upgraded.
2. the advertisement placement method based on user's life trajectory analysis according to claim 1, is characterized in that, described step S1 comprises:
Judge in background data base whether have the user profile identical with described access user, if determine that described access user is old access user, otherwise determine that described access user is new access user.
3. the advertisement placement method based on user's life trajectory analysis according to claim 2, is characterized in that, described user profile comprises mac address and/or the cookies information of described access user.
4. the advertisement placement method based on user's life trajectory analysis according to claim 1, is characterized in that, described step S2 comprises:
By GPS, locate and/or the position of vehicle-mounted WIFI equipment is determined in mobile network base station location;
By the position of new access user described in the location positioning of described vehicle-mounted WIFI equipment.
5. the advertisement placement method based on user's life trajectory analysis according to claim 1, is characterized in that, described step S4 comprises:
The positional information that records described new access user according to the time interval of setting, obtains serial tracing point;
According to described serial tracing point, generate the life track associated with described new access user.
6. the advertisement placement method based on user's life trajectory analysis according to claim 1, is characterized in that, described step S7 comprises:
The positional information that records described old access user according to the time interval of setting, obtains serial tracing point;
According to described serial tracing point, generate the life track associated with described old access user;
The life track of described old access user is upgraded.
7. according to the advertisement placement method based on user's life trajectory analysis described in any one in claim 1 to 5, it is characterized in that, described method also comprises:
Record described access user in the residence time of advertisement;
According to the described residence time, adjust the advertisement of mating to described access user.
8. the advertisement delivery system based on user's life trajectory analysis, throws in advertisement for the advertisement placement method based on user's life trajectory analysis described in right to use requirement 1 to 7 any one, it is characterized in that, comprising:
Advertising database, vehicle-mounted WIFI equipment and access user end;
Described advertising database, for to analyzing from the life track of described vehicle-mounted WIFI equipment and match advertisements, and issues to described vehicle-mounted WIFI equipment the advertisement matching;
Described vehicle-mounted WIFI equipment, fashionable for working as described access user termination, according to the type of described access user end, call or generate life track, and issue the advertisement from described advertising database to described access user end;
Described access user end, by WIFI and described vehicle-mounted WIFI equipment connection, for receiving the advertisement from described vehicle-mounted WIFI equipment.
9. the advertisement delivery system based on user's life trajectory analysis according to claim 7, is characterized in that, described advertising database comprises that life trajectory analysis module, advertisement matching module and advertisement issue module;
Described life trajectory analysis module, is connected with described advertisement matching module, for to analyzing from the life track of described vehicle-mounted WIFI equipment, and obtains analysis result;
Described advertisement matching module, issues module with described advertisement and is connected, for according to described analysis result match advertisements;
Described advertisement issues module, for described advertisement being issued to described vehicle-mounted WIFI equipment.
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