CN106056408A - Method and device for tracking promoter - Google Patents
Method and device for tracking promoter Download PDFInfo
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- CN106056408A CN106056408A CN201610387740.4A CN201610387740A CN106056408A CN 106056408 A CN106056408 A CN 106056408A CN 201610387740 A CN201610387740 A CN 201610387740A CN 106056408 A CN106056408 A CN 106056408A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
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Abstract
An embodiment of the invention provides a method and a device for tracking a promoter. According to the method, when a user opens a promotion link, a terminal transmits a promoter identifier to a promoted party server, the promoted party server generates a Cookie according to the promoter identifier and transmits the Cookie to the terminal, the terminal transmits the Cookie to a first application corresponding to the promotion link, and the first application obtains a terminal identifier and transmits the terminal identifier and the Cookie to the promoted party server, so that the promoted party server establishes a mapping relation between the terminal identifier and the Cookie; subsequently, when the user purchases a product promoted by the promotion link, the terminal transmits the terminal identifier to the promoted party server, and the promoted party server determines the corresponding Cookie according to the terminal identifier and the mapping relation, thereby further determining the promoter. Therefore, the method for accurately determining the promoter is provided by the invention, and the shortcomings in the prior art are eliminated.
Description
Technical field
Embodiments of the present invention relate to Internet technical field, more specifically, embodiments of the present invention relate to one
Follow the trail of the method and device of popularization side.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein
Describe not because being included in this part just recognize it is prior art.
In recent years, along with the fast development of communication technology, the shopping way of people there occurs the biggest change, especially electronics
Commercial is flourish so that shopping at network is arisen at the historic moment as a kind of emerging consumption mode, and shopping at network refers to that user is led to
Crossing Internal retrieval merchandise news, and send purchase request by electronic purchase order, then businessman is by mailing or express delivery
Mode is delivered goods to the customers.Shopping at network is time saving and energy saving with it, convenient and swift, the feature of abundant species presents more in daily life
Carry out the most important trend.
At present, a lot of businessmans are in order to promote product, and generally in other websites embed this website, the popularization of product links, and use
Family is by promoting link and can enter into the page of product promoted in this website in other websites, such as, in B website in
In existing A website, the popularization link of product 1, after user clicks on this popularization link, can enter the page of product 1 in B website.
In prior art, after user clicks on the popularization link of product, the detailed of product can be entered into by browser page
The feelings page, or APP (Application, application program) can also be passed through enter into the details page of product, pass through browser
The mode entering product details page is applied to PC (Personal Computer, personal computer) end more, passes through APP
The mode entering product details page is applied to mobile terminal more.In prior art, if entered into by browser page
The details page of product, owing to browser can be follow-up under user during single operation with storage and maintenance cookie information, Ke Yitong
Cross browser send cookie information to server and then track promoter, but, when user browses product by mobile terminal APP
During the details page of product, due to APP cannot storage and maintenance cookie information, follow-up under user during single operation, APP cannot be again
Secondary transmission cookie information, and then the most just cannot determine the popularization side of product；If it addition, as browser, by increasing
Adding the mode of APP function, carried out storage and maintenance cookie information by APP self, the method is the most general, and APP storage
Cookie information there is the risk that is tampered or removes.
Additionally, in the prior art of CN103812914A, describe a kind of method and device following the trail of popularization side, but
What this scheme described simply follows the trail of the promoter that APP downloads, after once downloading, if user does not uses for a long time, then liveness
Decline, can only ensure APP is presented to user, for core real in electricity business APP, i.e. stimulate user to enliven and log in and place an order
Buy, do not play good impetus.
And, under the main trend that present mobile Internet and intelligent terminal develop, single file under current user's overwhelming majority
For concentrating on mobile terminal, and prior art is gone to realize track ad for mobile terminal a kind of effective means of shortage and is promoted mainly wideband
The behavior that places an order of user.
Summary of the invention
Product can be actively promoted, it is thus necessary to determine that go out the popularization side of product, and then give to promote Fang Ji so that promote
Encourage, can determine that the popularization side that APP downloads at present, or user is placed an order by browser the popularization side of the product bought, but
Being, the situation buying product by APP for user, not yet there is a kind of method that can accurately determine popularization side, this is
The most bothersome process.
To this end, bought the situation of product by APP for user, it is also very desirable to a kind of can accurately determine popularization side
Method.
In the present context, embodiments of the present invention expectation provides a kind of method and device following the trail of popularization side.
In the first aspect of embodiment of the present invention, it is provided that a kind of method following the trail of popularization side, including:
In response to opening the operation promoting link, send the first message carrying popularization side's mark to expanded side's server
Expanded side's server；
Receive the Cookie comprising described popularization side mark that described expanded side's server returns, and will carry described
Second message of Cookie is transferred to corresponding to described the first application promoting link；
Described first application obtains the terminal iidentification of described first application place terminal, and will carry described terminal iidentification and
3rd message of described Cookie sends to described expanded side's server；
In response to the operation of the product buying described popularization link promotion, send to described expanded side's server and carry institute
State the 4th message of terminal iidentification.
In one embodiment, according to the method described in the above-mentioned embodiment of the present invention, described popularization link is passed through
Second application corresponding with described popularization side presents, or described popularization links by the webpage corresponding with described popularization side
The page presents.
In some embodiments, according to the method described in any of the above-described embodiment of the present invention, will carry described
Before second message of Cookie is transferred to corresponding to described the first application promoting link, described method also includes:
Determine that described terminal is provided with described first application, and start described first application.
In some embodiments, according to the method described in any of the above-described embodiment of the present invention, described 4th message
Also carry sequence information.
In the second aspect of embodiment of the present invention, it is provided that a kind of method following the trail of popularization side, including:
Receive the first message carrying popularization side's mark that terminal sends；
Generate Cookie according to described popularization side mark, and described Cookie is sent to described terminal；
Receive the 3rd message of the terminal iidentification carrying described Cookie and described terminal that described terminal sends, set up institute
State Cookie and the mapping relations of described terminal iidentification；
Receive the 4th message carrying described terminal iidentification that described terminal sends；
According to the described terminal iidentification carried in described 4th message, and according to described mapping relationship searching to described
Cookie, and determine that described popularization side identifies according to described Cookie.
In one embodiment, according to the method described in the above-mentioned embodiment of the present invention, described method also includes:
When setting up the mapping relations of described Cookie and described terminal iidentification, record mapping relations set up the time.
In some embodiments, according to the method described in any of the above-described embodiment of the present invention, described 4th message
Also carry sequence information；
After determining described popularization side mark according to described Cookie, described method also includes:
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
In some embodiments, according to the method described in any of the above-described embodiment of the present invention, according to described order
Before information arranges characteristic parameter by the popularization side that described popularization side is identified, described method also includes:
Judge whether the duration that the described mapping relations of current time and record are set up between the time exceedes preset duration；
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information, including:
The described mapping relations judging current time and record set up duration between the time not less than described default time
Time long, it is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
In some embodiments, according to the method described in any of the above-described embodiment of the present invention, described method is also wrapped
Include:
Judge to have existed before described mapping relations set up the time the described terminal iidentification of foundation and other
Other mapping relations of Cookie；If so, described mapping relations are used to cover other mapping relations described.
In the third aspect of embodiment of the present invention, it is provided that a kind of terminal, including:
Receive unit, promote, for receiving to open, the operation linked；
Transmitting element, for promoting, in response to described opening, the operation linked, carries to the transmission of expanded side's server and pushes away
First message of wide side mark；
Described reception unit is additionally operable to, and receive the return of described expanded side's server comprises what described popularization side identified
Cookie；
Described transmitting element is additionally operable to, and is transferred to the second message carrying described Cookie promote link corresponding to described
First application；
Acquiring unit, for obtaining the terminal iidentification of described first application place terminal；
Described transmitting element is additionally operable to, and sends the 3rd message carrying described terminal iidentification and described Cookie to described
Expanded side's server；
Described reception unit is additionally operable to, and receives the operation of the product buying described popularization link promotion；
Described transmitting element is additionally operable to, in response to the operation of the product of described purchase described popularization link promotion, to described
Expanded side's server sends the 4th message expanded side server carrying described terminal iidentification.
In one embodiment, according to the terminal described in the above-mentioned embodiment of the present invention, described popularization link is passed through
Second application corresponding with described popularization side presents, or described popularization links by the webpage corresponding with described popularization side
The page presents.
In some embodiments, according to the terminal described in any of the above-described embodiment of the present invention, described terminal is also wrapped
Include and determine unit and start unit, wherein:
Described determine unit, be used for determining that described terminal is provided with described first application；
Described start unit, is used for starting described first application.
In some embodiments, according to the terminal described in any of the above-described embodiment of the present invention, described 4th message
Also carry sequence information.
In the fourth aspect of embodiment of the present invention, it is provided that a kind of server, including:
Receive unit, for receiving the first message carrying popularization side's mark that terminal sends；
Signal generating unit, for generating Cookie according to described popularization side mark；
Transmitting element, for sending described Cookie to described terminal；
Described reception unit is additionally operable to, and receives the terminal mark carrying described Cookie and described terminal that described terminal sends
The 3rd message known；
Mapping relations set up unit, for setting up described Cookie and the mapping relations of described terminal iidentification；
Described reception unit is additionally operable to, and receives the 4th message carrying described terminal iidentification that described terminal sends；
Processing unit, is used for according to the described terminal iidentification carried in described 4th message, and closes according to described mapping
System finds described Cookie, and determines that described popularization side identifies according to described Cookie.
In one embodiment, according to the server described in the above-mentioned embodiment of the present invention, described server also wraps
Including time record unit, for when setting up the mapping relations of described Cookie and described terminal iidentification, record mapping relations are built
Between immediately.
In some embodiments, according to the server described in any of the above-described embodiment of the present invention, the described 4th disappears
Breath also carries sequence information；
Described server also includes parameter set unit, for being marked by described popularization side according to described sequence information
The popularization side known arranges characteristic parameter.
In some embodiments, according to the server described in any of the above-described embodiment of the present invention, described server
Also include duration judging unit, for judging duration that the described mapping relations of current time and record set up between the time whether
Exceed preset duration；
Described parameter set unit is that the popularization side that described popularization side is identified arranges spy according to described sequence information
When levying parameter, particularly as follows:
Judge that at described duration judging unit the described mapping relations of current time and record set up the duration between the time
During not less than described preset duration, it is that the popularization side that described popularization side is identified arranges feature ginseng according to described sequence information
Number.
In some embodiments, according to the server described in any of the above-described embodiment of the present invention, described server
Also include mapping relations judging unit and capping unit, wherein:
Described mapping relations judging unit, for judging to have existed before described mapping relations set up the time to build
Vertical described terminal iidentification and other mapping relations of other Cookie；
Described capping unit, for judging before described mapping relations set up the time at described mapping relations judging unit
When there are other mapping relations of the described terminal iidentification of foundation and other Cookie, described mapping relations are used to cover institute
State other mapping relations.
In the embodiment of the present invention, a kind of method following the trail of popularization side is proposed: in response to opening the operation promoting link, to quilt
Popularization side's server sends the first message expanded side server carrying popularization side's mark；Receive described expanded side's server
The Cookie comprising described popularization side mark returned, and the second message carrying described Cookie is transferred to corresponding to described
Promote the first application of link；Described first application obtains the terminal iidentification of described first application place terminal, and will carry institute
The 3rd message stating terminal iidentification and described Cookie sends to described expanded side's server；In response to buying described popularization chain
Connect the operation of the product of popularization, send the 4th message carrying described terminal iidentification to described expanded side's server, the party
In case, when user opens popularization link, popularization side's mark is sent to expanded side's server, expanded side's server root by terminal
Generating Cookie according to popularization side's mark and send to terminal, Cookie is passed to by terminal should corresponding to promote link first
Obtain terminal iidentification with, this first application, and terminal iidentification and described Cookie are sent to expanded side's server make by
Popularization side's server sets up terminal iidentification and the mapping relations of described Cookie, follow-up, and user buys the product promoting link promotion
During product, terminal iidentification is sent to expanded side's server by terminal, and expanded side's server is according to terminal iidentification and described mapping
Relation determines corresponding Cookie, and then determines popularization side, owing to the Cookie of the present invention is stored in expanded side clothes
Business device, be not in terminal, so, user buy promote link promotion product time, it is not necessary to first application send Cookie to
Expanded side's server can also determine popularization side, solves at present in the case of user buys product by APP, it is impossible to
Determining the defect of popularization side, meanwhile, Cookie is stored in expanded side's server, it is not easy to is tampered or removes,
Thus determine that the accuracy of popularization side higher, solve defect present in prior art.
Accompanying drawing explanation
By reading detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention with reference to accompanying drawing
, feature and advantage will become prone to understand.In the accompanying drawings, if showing the present invention's by way of example, and not by way of limitation
Dry embodiment, wherein:
Fig. 1 schematically shows the flow chart of a kind of method following the trail of popularization side according to embodiment of the present invention；
Fig. 2 schematically shows the flow chart of the another kind of method following the trail of popularization side according to embodiment of the present invention；
Fig. 3 schematically shows the schematic diagram of the terminal according to embodiment of the present invention；
Fig. 4 schematically shows the schematic diagram of the server according to embodiment of the present invention；
Fig. 5 schematically shows a kind of schematic diagram of the device following the trail of popularization side according to embodiment of the present invention；
Fig. 6 schematically shows the another kind of schematic diagram of the device following the trail of popularization side according to embodiment of the present invention；
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Detailed description of the invention
Principle and the spirit of the present invention are described below with reference to some illustrative embodiments.Should be appreciated that and provide this
A little embodiments are only used to make those skilled in the art better understood when and then realize the present invention, and not with any
Mode limits the scope of the present invention.On the contrary, it is provided that these embodiments are to make the disclosure more thorough and complete, and energy
Enough the scope of the present disclosure is intactly conveyed to those skilled in the art.
Art technology skilled artisan knows that, embodiments of the present invention can be implemented as a kind of system, device, equipment,
Method or computer program.Therefore, the disclosure can be to be implemented as following form, it may be assumed that hardware, the softest completely
Part (includes firmware, resident software, microcode etc.), or the form that hardware and software combines.
According to the embodiment of the present invention, it is proposed that a kind of method and device following the trail of popularization side.
In this article, any number of elements in accompanying drawing is used to example and unrestricted, and any name is only used for
Distinguish, and not there is any limitation.
Principle and spirit below with reference to some representative embodiments of the present invention, in detail the explaination present invention.
Summary of the invention
Under many circumstances, user can be linked by the popularization in a network, enters into the product of another website
The page, but, the most not yet there is a kind of method effectively determining popularization side, the inventors discovered that, if user opens A net
Stand present when the popularization link promoting the product 1 in B website, mutual by with the server of B website of terminal, make
The server obtaining B website sets up terminal iidentification and the mapping relations of the Cookie including A website logo, and follow-up, user buys and pushes away
After the product 1 of wide link promotion, terminal iidentification is sent to the server of B website by terminal, and the server of B website is the most permissible
Determine Cookie according to terminal iidentification and mapping relations, and then effectively determine A website logo, solve and pass through for user
APP buys in the case of product, cannot determine the defect of popularization side, simultaneously as Cookie is stored in the service of B website
Device, it is not easy to be tampered or clear up, this improves the accuracy of the popularization side determined.
After the ultimate principle describing the present invention, introduce the various non-limiting embodiment party of the present invention in detail below
Formula.
Application scenarios overview
With reference to foregoing description, it is assumed that embed the popularization link of the product 1 of B website in A website, user clicks on popularization link
Time, terminal enters the page of product 1 in B website, and A website logo is sent the server to B website, the server of B website
Generating Cookie according to A website logo, and send to terminal, Cookie is transferred to the APP of B website in terminal by terminal, and APP obtains
Taking terminal iidentification, and terminal iidentification and Cookie are sent the server to B website, the server of B website sets up terminal iidentification
With the mapping relations of Cookie, it follows that after user buys product 1 in the page of the product 1 being linked into by popularization, eventually
Holding and terminal iidentification is sent the server to B website, the server of B website can find according to terminal iidentification and mapping relations
Cookie, owing to Cookie includes A website logo, therefore, the server of B website can determine that popularization side, solves existing
There is the defect that cannot determine popularization side present in technology in the case of user buys product by APP, simultaneously as
Cookie is stored in the server of B website, it is not easy to is tampered or clears up, and this improves the popularization side that determines
Accuracy, further can the excitation of the side of popularization, improve popularization side enthusiasm.
Illustrative methods
Below in conjunction with above-mentioned application scenarios, be described with reference to Figure 1 according to exemplary embodiment of the invention for following the trail of
The method of popularization side.It should be noted that above-mentioned application scenarios is for only for ease of and understand that spirit and principles of the present invention are shown
Going out, embodiments of the present invention are the most unrestricted.On the contrary, embodiments of the present invention can apply to be suitable for
Any scene.
Fig. 1 schematically shows the flow process signal of the method 10 for following the trail of popularization side according to embodiment of the present invention
Figure.As it is shown in figure 1, the method 10 can include step 100,110,120 and 130.
Step 100: in response to opening the operation promoting link, sends to expanded side's server and carries popularization side's mark
First message expanded side server；
Step 110: receive the Cookie comprising described popularization side mark that described expanded side's server returns, and will take
The second message with described Cookie is transferred to corresponding to described the first application promoting link；
Step 120: described first application obtains the terminal iidentification of described first application place terminal, and will carry described end
3rd message of end mark and described Cookie sends to described expanded side's server；
Step 130: in response to the operation of the product buying described popularization link promotion, send out to described expanded side's server
Send the 4th message carrying described terminal iidentification.
In the embodiment of the present invention, described popularization link has multiple by the way of popularization side presents, alternatively, and described popularization
Link and presented by the second application corresponding with described popularization side, or described popularization links by right with described popularization side
The Webpage answered presents, and wherein, the second application can be the APP of popularization side.
Such as, when user opens the APP of Netease's open class, the APP interface of Netease's open class presents for promoting Netease
The popularization link of the music 1 of cloud music, or, when user opens the webpage of Netease's open class by browser, Netease's open class
Webpage in present the popularization link of music 1 for promoting Netease's cloud music.
In the embodiment of the present invention, the first application can obtain terminal iidentification, and therefore, Cookie to be transferred to first by terminal
After application, and then the first application acquisition terminal iidentification, terminal iidentification and Cookie are all sent to expanded side's server so that
Expanded side's server sets up the mapping relations of terminal iidentification and Cookie.
In the embodiment of the present invention, further, it is transferred to push away corresponding to described by the second message carrying described Cookie
Before first application of wide link, described method also includes operating as follows:
Determining that described terminal is provided with described first application, and start described first application, so, the first application can connect
Receive Cookie.
In the embodiment of the present invention, so that expanded side can be according to the order letter buying the product promoting link promotion
Breath encourages popularization side, and further, described 4th message also carries sequence information, and so, expanded side can be according to order
Information encourages popularization side, improves popularization side and promotes the enthusiasm of product.
In the embodiment of the present invention, after user opens popularization link, promote link it is alternatively possible to entered by the first application
The page of the product promoted, certainly, in actual applications, is not limited to this, is no longer described in detail at this.
Such as, user clicks on the APP of Netease's cloud music, enters the APP interface of Netease's cloud music, in existing network in this page
The easily popularization link of the game 1 in game, after user clicks on popularization link, the APP played by Netease enters the page of game 1
Face.
It should be noted that the expanded side's server described in the embodiment of the present invention can refer to that promoting link is promoted
The server corresponding to product.
In this scenario, when user opens popularization link, popularization side's mark is sent to expanded side's server, quilt by terminal
Popularization side's server generates Cookie according to popularization side's mark and sends to terminal, and Cookie is transferred to corresponding to popularization by terminal
First application of link, this first application obtains terminal iidentification, and sends terminal iidentification and described Cookie to expanded side
Server so that expanded side's server sets up terminal iidentification and the mapping relations of described Cookie, and follow-up, user buys popularization
During the product of link promotion, terminal iidentification is sent to expanded side's server by terminal, and expanded side's server is according to terminal mark
Know and described mapping relations determine corresponding Cookie, and then determine popularization side, owing to the Cookie of the present invention is storage
It at expanded side's server, it not in terminal, so, when user buys the product promoting link promotion, it is not necessary to the first application
Send the expanded side of Cookie and can also determine popularization side, solve at present in the case of user buys product by APP,
Cannot determine the defect of popularization side, meanwhile, Cookie is stored in expanded side's server, it is not easy to be tampered or clearly
Remove, thus determine that the accuracy of popularization side higher, solve defect present in prior art.
Fig. 2 schematically shows the flow process signal of the method 20 for following the trail of popularization side according to embodiment of the present invention
Figure.As in figure 2 it is shown, the method 20 can include step 200,210,220,230 and 240.
Step 200: receive the first message carrying popularization side's mark that terminal sends；
Step 210: generate Cookie according to described popularization side mark, and described Cookie is sent to described terminal；
Step 220: receive the 3rd of the terminal iidentification carrying described Cookie and described terminal that described terminal sends and disappear
Breath, sets up described Cookie and the mapping relations of described terminal iidentification；
Step 230: receive the 4th message carrying described terminal iidentification that described terminal sends；
Step 240: according to the described terminal iidentification carried in described 4th message, and according to described mapping relationship searching
To described Cookie, and determine that described popularization side identifies according to described Cookie.
In the embodiment of the present invention, receive the terminal iidentification carrying described Cookie and described terminal of described terminal transmission
During three message, it is alternatively possible to realize in the following way:
Receive described terminal first applies the 3rd of the terminal iidentification carrying described Cookie and described terminal sent
Message.
Wherein, the first application can be to link corresponding application with promoting.Such as, on the webpage by Netease's cloud music
The product in popularization link promotion Netease's cloud classroom time, and promote that to link corresponding application can be Netease's cloud classroom APP.
In the embodiment of the present invention, further, described method also includes operating as follows:
When setting up the mapping relations of described Cookie and described terminal iidentification, record mapping relations set up the time.
In the embodiment of the present invention, further, described 4th message also carries sequence information；
Further, after determining described popularization side mark according to described Cookie, described method also includes grasping as follows
Make:
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
Wherein, alternatively, characteristic parameter can be used to arrange the rebating number such as e-sourcing number, the account amount of money, and then
Rebating number can be given popularization side by expanded side in reward, improves popularization side and promotes the enthusiasm of product.
In actual applications, the price of product may the most constantly be adjusted, and such as, mobile phone 1 is 3
The price in month is 2200RMB, and the price in April may be adjusted to 1900RMB, and the price in May may be adjusted to
1800RMB, if cell phone manufacturer is to arrange characteristic parameter according to the product quantity in sequence information, then cell phone manufacturer
It is also required to adjust the characteristic parameter arranged, say, that in different time sections, characteristic parameter is probably different, therefore, this
In bright embodiment, further, according to described sequence information be the popularization side that described popularization side is identified arrange feature ginseng
Before number, described method also includes operating as follows:
Judge whether the duration that the described mapping relations of current time and record are set up between the time exceedes preset duration；
Now, according to described sequence information be the popularization side that described popularization side is identified characteristic parameter is set time,
It is alternatively possible in the following way:
The described mapping relations judging current time and record set up duration between the time not less than described default time
Time long, it is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
It is to say, set up the duration between the time not less than institute in the described mapping relations judging current time and record
When stating preset duration, can be that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information,
If it is determined that the described mapping relations of current time and record set up the duration between the time when exceeding described preset duration, permissible
The popularization side not identified by described popularization side arranges characteristic parameter.
Wherein, preset duration can be arranged based on experience value.
In the embodiment of the present invention, identical product can be promoted in different website/application, and such as user is at the beginning
Details circle of certain product in Netease's cloud classroom APP can be linked into by clicking on the popularization on Netease's cloud music APP interface
In face, this product of purchase but user does not place an order, follow-up, this user is further through the popularization chain on Netease's news APP interface
Connecing, enter in Netease's cloud classroom APP in the details interface of this product and this product of purchase that places an order, at this moment, user is by net
Easily the popularization on news APP interface is linked into the details interface of these commodity, and the old mapping relations before stored are not have
, in this case, further, present invention additionally comprises and operate as follows:
Judge to have existed before described mapping relations set up the time the described terminal iidentification of foundation and other
Other mapping relations of Cookie；If so, described mapping relations are used to cover other mapping relations described.
By this operation, the problem that before and after's mapping relations are conflicted can be avoided；And, according to example above
Embodiment, although user can be linked into Netease's cloud by clicking on the popularization on Netease's cloud music APP interface at the beginning
In the APP of classroom in the details interface of certain product, but do not place an order due to user purchase these commodity, this user follow-up further through
Popularization link on Netease's news APP interface, enters in Netease's cloud classroom APP in the details interface of this product and the purchase that places an order
This product, owing to real purchasing behavior is details circle being linked into these commodity by the popularization on Netease's news APP interface
Face, popularization Fang Shi Netease news APP therefore tracked.
In the solution of the present invention, when user opens popularization link, popularization side's mark is sent extremely expanded side and takes by terminal
Business device, expanded side's server generates Cookie according to popularization side's mark and sends to terminal, and Cookie is transferred to phase by terminal
Should apply in promote link first, this first application obtains terminal iidentification, and terminal iidentification and described Cookie is sent extremely
Expanded side's server, expanded side's server sets up terminal iidentification and the mapping relations of described Cookie, follow-up, and user buys
When promoting the product of link promotion, terminal iidentification is sent to expanded side's server by terminal, and expanded side's server is according to end
End mark and described mapping relations determine corresponding Cookie, and then determine popularization side, owing to the Cookie of the present invention is
It is stored in expanded side's server, is not in terminal, so, when user buys the product promoting link promotion, it is not necessary to first
Application sends the expanded side of Cookie can also determine popularization side, solves and buys the feelings of product user by APP at present
Under condition, it is impossible to determining the defect of popularization side, meanwhile, Cookie is stored in expanded side's server, it is not easy to be tampered
Or remove, thus determine that the accuracy of popularization side higher.
Example devices
After the method describing exemplary embodiment of the invention, it follows that with reference to Fig. 3 reality exemplary to the present invention
Execute mode, be described for following the trail of the terminal 30 of popularization side.
Fig. 3 schematically shows the schematic diagram of the terminal 30 for following the trail of popularization side according to embodiment of the present invention.
As it is shown on figure 3, this terminal 30 can include receiving unit 300, transmitting element 310, acquiring unit 320, wherein:
Receive unit 300, promote, for receiving to open, the operation linked；
Transmitting element 310, for promoting, in response to described opening, the operation linked, sends to expanded side's server and carries
First message of popularization side's mark；
Described reception unit 300 is additionally operable to, and receive the return of described expanded side's server comprises described popularization side mark
Cookie；
Described transmitting element 310 is additionally operable to, and is transferred to the second message carrying described Cookie corresponding to described popularization
First application of link；
Acquiring unit 320, for obtaining the terminal iidentification of described first application place terminal；
Described transmitting element 310 is additionally operable to, and the 3rd message carrying described terminal iidentification and described Cookie is sent extremely
Described expanded side's server；
Described reception unit 300 is additionally operable to, and receives the operation of the product buying described popularization link promotion；
Described transmitting element 310 is additionally operable to, in response to the operation of the product of described purchase described popularization link promotion, to institute
State expanded side's server and send the 4th message expanded side server carrying described terminal iidentification.
In the embodiment of the present invention, described popularization link has multiple by the way of popularization side presents, alternatively, and described popularization
Link and presented by the second application corresponding with described popularization side, or described popularization links by right with described popularization side
The Webpage answered presents, and wherein, the second application can be the APP of popularization side.
Such as, when user opens the APP of Netease's open class, the APP interface of Netease's open class presents for promoting Netease
The popularization link of the music 1 of cloud music, or, when user opens the webpage of Netease's open class by browser, Netease's open class
Webpage in present the popularization link of music 1 for promoting Netease's cloud music.
In the embodiment of the present invention, the first application can obtain terminal iidentification, and therefore, Cookie to be transferred to the by terminal 30
After one application, and then the first application acquisition terminal iidentification, by transmitting element 310, terminal iidentification and Cookie are all sent to quilt
Popularization side's server so that expanded side's server sets up the mapping relations of terminal iidentification and Cookie.
In the embodiment of the present invention, further, described terminal 30 also includes determining unit 330 and start unit 340, its
In:
Described determine unit 330, be used for determining that described terminal is provided with described first application；
Described start unit 340, is used for starting described first application.
So, the first application can receive Cookie.
In the embodiment of the present invention, so that expanded side can be according to the order letter buying the product promoting link promotion
Breath encourages popularization side, and further, described 4th message that transmitting element 310 sends also carries sequence information, so, is pushed away
Wide side can encourage popularization side according to sequence information, improves popularization side and promotes the enthusiasm of product.
In the embodiment of the present invention, after user opens popularization link, promote link it is alternatively possible to entered by the first application
The page of the product promoted, certainly, in actual applications, is not limited to this, is no longer described in detail at this.
Such as, user clicks on the APP of Netease's cloud music, enters the APP interface of Netease's cloud music, in existing network in this page
The easily popularization link of the game 1 in game, after user clicks on popularization link, the APP played by Netease enters the page of game 1
Face.
It should be noted that the expanded side's server described in the embodiment of the present invention can refer to that promoting link is promoted
The server corresponding to product.
In this scenario, when user opens popularization link, popularization side's mark is sent extremely expanded side and takes by transmitting element 310
Business device, expanded side's server generates Cookie according to popularization side's mark and sends the reception unit 300 to terminal 30, terminal 30
Transmitting element 310 Cookie is transferred to corresponding to the first application promoting link, this first application obtains terminal iidentification, logical
Cross transmitting element 310 to send terminal iidentification and described Cookie to expanded side's server so that expanded side's server is built
Vertical terminal iidentification and the mapping relations of described Cookie, follow-up, when user buys the product promoting link promotion, transmitting element
Terminal iidentification is sent to expanded side's server by 310, and expanded side's server is true according to terminal iidentification and described mapping relations
Make corresponding Cookie, and then determine popularization side, owing to the Cookie of the present invention is stored in expanded side's server, no
It is in terminal, so, when user buys the product promoting link promotion, it is not necessary to the first application sends the expanded side of Cookie also
Can determine that popularization side, solve at present in the case of user buys product by APP, it is impossible to determine lacking of popularization side
Fall into, meanwhile, Cookie is stored in expanded side's server, it is not easy to is tampered or removes, thus determine that popularization
The accuracy of side is higher, solves defect present in prior art.
Fig. 4 schematically shows the signal of the server 40 for following the trail of popularization side according to embodiment of the present invention
Figure.As shown in Figure 4, this server 40 can include that reception unit 400, signal generating unit 410, transmitting element 420, mapping relations are built
Vertical unit 430, processing unit 440, wherein:
Receive unit 400, for receiving the first message carrying popularization side's mark that terminal sends；
Signal generating unit 410, for generating Cookie according to described popularization side mark；
Transmitting element 420, for sending described Cookie to described terminal；
Described reception unit 400 is additionally operable to, and receive the transmission of described terminal carries described Cookie and the end of described terminal
3rd message of end mark；
Mapping relations set up unit 430, for setting up described Cookie and the mapping relations of described terminal iidentification；
Described reception unit 400 is additionally operable to, and receives the 4th message carrying described terminal iidentification that described terminal sends；
Processing unit 440, is used for according to the described terminal iidentification carried in described 4th message, and according to described mapping
Relation finds described Cookie, and determines that described popularization side identifies according to described Cookie.
In the embodiment of the present invention, receive unit 400 receive described terminal send carry described Cookie and described terminal
Three message of terminal iidentification time, it is alternatively possible to realize in the following way:
Reception unit 400 receives the first of described terminal and applies send to carry described Cookie and the terminal of described terminal
3rd message of mark.
Wherein, the first application can be to link corresponding application with promoting.Such as, on the webpage by Netease's cloud music
The product in popularization link promotion Netease's cloud classroom time, and promote that to link corresponding application can be Netease's cloud classroom APP.
In the embodiment of the present invention, further, described server 40 also includes that the time records unit 450, for setting up
During the mapping relations of described Cookie and described terminal iidentification, record mapping relations set up the time.
In the embodiment of the present invention, further, described 4th message also carries sequence information；
Described server 40 also includes parameter set unit 460, and being used for according to described sequence information is described popularization side mark
Know the popularization side identified and characteristic parameter is set.
Wherein, alternatively, characteristic parameter can be used to arrange the rebating number such as e-sourcing number, the account amount of money, and then
Rebating number can be given popularization side by expanded side in reward, improves popularization side and promotes the enthusiasm of product.
In actual applications, the price of product may the most constantly be adjusted, and such as, mobile phone 1 is 3
The price in month is 2200RMB, and the price in April may be adjusted to 1900RMB, and the price in May may be adjusted to
1800RMB, if cell phone manufacturer is to arrange characteristic parameter according to the product quantity in sequence information, then cell phone manufacturer
It is also required to adjust the characteristic parameter arranged, say, that in different time sections, characteristic parameter is probably different, therefore, this
In bright embodiment, further, described server 40 also includes duration judging unit 470, is used for judging current time and record
Described mapping relations set up whether the duration between the time exceedes preset duration；
Described parameter set unit 460 is that the popularization side that described popularization side is identified is arranged according to described sequence information
During characteristic parameter, particularly as follows:
When described duration judging unit 470 judges that the described mapping relations of current time and record are set up between the time
When length is not less than described preset duration, it is that the popularization side that described popularization side is identified arranges feature according to described sequence information
Parameter.
It is to say, when the described mapping relations that described duration judging unit 470 judges current time and record are set up
When duration between is not less than described preset duration, described parameter set unit 460 can be institute according to described sequence information
State the popularization side that popularization side identified and characteristic parameter be set, if described duration judging unit 470 judge current time and
The described mapping relations of record set up the duration between the time when exceeding described preset duration, and described parameter set unit 460 can
With the popularization side not identified by described popularization side, characteristic parameter is set.
Wherein, preset duration can be arranged based on experience value.
In the embodiment of the present invention, identical product can be promoted in different website/application, and such as user is at the beginning
Details circle of certain product in Netease's cloud classroom APP can be linked into by clicking on the popularization on Netease's cloud music APP interface
In face, this product of purchase but user does not place an order, follow-up, this user is further through the popularization chain on Netease's news APP interface
Connecing, enter in Netease's cloud classroom APP in the details interface of this product and this product of purchase that places an order, at this moment, user is by net
Easily the popularization on news APP interface is linked into the details interface of these commodity, and the old mapping relations before stored are not have
, in this case, further, described server 40 also includes mapping relations judging unit 480 and capping unit
490, wherein:
Described mapping relations judging unit 480, for judging to have deposited before described mapping relations set up the time
In the described terminal iidentification set up and other mapping relations of other Cookie；
Described capping unit 490, for when described mapping relations judging unit 480 judges to set up in described mapping relations
When there are other mapping relations of the described terminal iidentification of foundation and other Cookie before between, use described mapping relations
Cover other mapping relations described.
By this operation, the problem that before and after's mapping relations are conflicted can be avoided；And, according to example above
Embodiment, although user can be linked into Netease's cloud by clicking on the popularization on Netease's cloud music APP interface at the beginning
In the APP of classroom in the details interface of certain product, but do not place an order due to user purchase these commodity, this user follow-up further through
Popularization link on Netease's news APP interface, enters in Netease's cloud classroom APP in the details interface of this product and the purchase that places an order
This product, owing to real purchasing behavior is details circle being linked into these commodity by the popularization on Netease's news APP interface
Face, popularization Fang Shi Netease news APP therefore tracked.
In the solution of the present invention, when user opens popularization link, popularization side's mark is sent to server 40 by terminal
Receiving unit 400, the signal generating unit 410 of server 40 generates Cookie according to popularization side's mark, and transmitting element 420 is by Cookie
Sending to terminal, Cookie is transferred to corresponding to the first application promoting link by terminal, and this first application obtains terminal iidentification,
And terminal iidentification and described Cookie are sent the reception unit 400 to server 40, the mapping relations of server 40 are set up single
Unit 430 sets up the mapping relations of terminal iidentification and described Cookie, follow-up, when user buys the product promoting link promotion, eventually
Holding and terminal iidentification is sent the reception unit 400 to server 40, the processing unit 440 of server 40 is according to terminal iidentification and institute
State mapping relations and determine corresponding Cookie, and then determine popularization side, owing to the Cookie of the present invention is stored in being pushed away
Wide side server, is not in terminal, so, when user buys the product promoting link promotion, it is not necessary to the first application sends
The expanded side of Cookie can also determine popularization side, solves at present in the case of user buys product by APP, it is impossible to
Determining the defect of popularization side, meanwhile, Cookie is stored in expanded side's server, it is not easy to is tampered or removes,
Thus determine that the accuracy of popularization side higher, solve defect present in prior art.
Example devices
After the method and apparatus describing exemplary embodiment of the invention, it follows that introduce according to the present invention's
The device for following the trail of popularization side of another exemplary embodiment.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be to be implemented as following form, it may be assumed that hardware embodiment, complete completely
Full Software Implementation (including firmware, microcode etc.), or the embodiment that hardware and software aspect combines, can unite here
It is referred to as " circuit ", " module " or " system ".
In the embodiment that some are possible, according to the present invention for the device following the trail of popularization side can at least include to
A few processing unit and at least one memory element.Wherein, described memory element has program stored therein code, when described journey
When sequence code is performed by described processing unit so that described processing unit performs in this specification above-mentioned " illustrative methods " part
The step in the method following the trail of popularization side according to the various illustrative embodiments of the present invention described.Such as, described place
Reason unit can perform step 100 as shown in Figure 1: in response to opening the operation promoting link, to expanded side's server
Send the first message expanded side server carrying popularization side's mark；Step 110: receive described expanded side's server and return
The Cookie comprising described popularization side mark, and the second message carrying described Cookie is transferred to corresponding to described popularization
First application of link；Step 120: described first application obtains the terminal iidentification of described first application place terminal, and will take
The 3rd message with described terminal iidentification and described Cookie sends to described expanded side's server；Step 130: in response to purchasing
Buy the operation of the product of described popularization link promotion, send to described expanded side's server and carry the 4th of described terminal iidentification
Message.
The most such as, described processing unit can perform step 200 as shown in Figure 2: receives carrying of terminal transmission and pushes away
First message of wide side mark；Step 210: generate Cookie according to described popularization side mark, and described Cookie is sent extremely
Described terminal；Step 220: receive the 3rd of the terminal iidentification carrying described Cookie and described terminal that described terminal sends and disappear
Breath, sets up described Cookie and the mapping relations of described terminal iidentification；Step 230: receive carrying of described terminal transmission described
4th message of terminal iidentification；Step 240: according to the described terminal iidentification carried in described 4th message, and according to described
Mapping relationship searching is to described Cookie, and determines that described popularization side identifies according to described Cookie.
Referring to Fig. 5, the device 50 for following the trail of popularization side according to the embodiment of the invention is described.Fig. 5
Display is only an example for following the trail of the device 50 of popularization side, should be to the function of the embodiment of the present invention and range
Bring any restriction.
As it is shown in figure 5, show with the form of universal computing device for following the trail of the device 50 of popularization side.For following the trail of popularization
The assembly of the device 50 of side can include but not limited to: at least one processing unit 16 above-mentioned, at least one memory element above-mentioned
28, the bus 18 of different system assembly (including memory element 28 and processing unit 16) is connected.
Bus 18 represents one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, AGP, processor or use any bus-structured local bus in multiple bus structures.
Memory element 28 can include the computer-readable recording medium of form of volatile memory, such as random access memory (RAM)
31 and/or cache memory 32, it is also possible to read only memory (ROM) 34 further.
Memory element 28 can also include the program/utility 41 with one group of (at least one) program module 42, this
The program module 42 of sample includes but not limited to: operating system, one or more application program, other program module and program
Data, potentially include the realization of network environment in each or certain combination in these examples.
For follow the trail of popularization side device 50 can also with one or more external equipment 14 (such as keyboard, sensing equipment,
Bluetooth equipment etc.) communication, also can to enable a user to be used for following the trail of the device 50 of popularization side with this mutual with one or more
Equipment communicates, and/or can lead to other calculating equipment one or more for the device 50 following the trail of popularization side with making this
Any equipment (such as router, modem etc.) communication of letter.This communication can be passed through input/output (I/O) and connect
Mouth 22 is carried out.Further, the device 50 being used for following the trail of popularization side can also be by network adapter 21 and one or more network
(such as LAN (LAN), wide area network (WAN) and/or public network, such as the Internet) communicates.As it can be seen, network adapter
21 by other module communication of bus 18 with the device 50 for following the trail of popularization side.It should be understood that although not shown in, can
Use other hardware and/or software module to combine for the device 50 following the trail of popularization side, include but not limited to: microcode, set
Standby driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup to store system
System etc..
Exemplary process product
In the embodiment that some are possible, various aspects of the invention are also implemented as the shape of a kind of program product
Formula, it includes program code, and when described program product runs on equipment, described program code is used for making described equipment perform
Pushing away for tracking according to the various illustrative embodiments of the present invention described in this specification above-mentioned " illustrative methods " part
Step in the method for wide side, such as, described equipment can perform step 100 as shown in Figure 1: in response to opening popularization chain
The operation connect, sends the first message expanded side server carrying popularization side's mark to expanded side's server；Step 110:
Receive that described expanded side's server returns comprises the Cookie that the described side of popularizationing identifies, and will carry the of described Cookie
Two message are transferred to corresponding to described the first application promoting link；Step 120: described first application obtains described first application
The terminal iidentification of place terminal, and the 3rd message carrying described terminal iidentification and described Cookie is sent to described expanded
Side's server；Step 130: in response to the operation of the product buying described popularization link promotion, to described expanded side's server
Send the 4th message carrying described terminal iidentification.
The most such as, described equipment can also perform step 200 as shown in Figure 2: receive terminal transmission carries popularization
First message of side's mark；Step 210: generate Cookie according to described popularization side mark, and described Cookie is sent to institute
State terminal；Step 220: receive the 3rd of the terminal iidentification carrying described Cookie and described terminal that described terminal sends and disappear
Breath, sets up described Cookie and the mapping relations of described terminal iidentification；Step 230: receive carrying of described terminal transmission described
4th message of terminal iidentification；Step 240: according to the described terminal iidentification carried in described 4th message, and according to described
Mapping relationship searching is to described Cookie, and determines that described popularization side identifies according to described Cookie.
Described program product can use the combination in any of one or more computer-readable recording medium.Computer-readable recording medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing such as can be but not limited to electricity, magnetic, optical, electromagnetic, red
Outside line or the system of quasiconductor, device or device, or above combination.The more specifically example of readable storage medium storing program for executing
(non exhaustive list) including: has the electrical connection of one or more wire, portable disc, hard disk, random access memory
(RAM), read only memory (ROM), erasable type programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc are only
Read memorizer (CD-ROM), light storage device, magnetic memory device or the combination of above-mentioned any appropriate.
As shown in Figure 6, describing the program product 60 for following the trail of popularization side according to the embodiment of the present invention, it can
To use portable compact disc read only memory (CD-ROM) and to include program code, it is possible at terminal unit, such as individual
Run on computer.But, the program product of the present invention is not limited to this, and in this document, readable storage medium storing program for executing can be any bag
Containing or the tangible medium of storage program, this program can be commanded execution system, device or device and use or in connection
Use.
The data signal that readable signal medium can include in a base band or propagate as a carrier wave part, wherein carries
Readable program code.The data signal of this propagation can take various forms, and includes but not limited to that electromagnetism is believed
Number, optical signal or the combination of above-mentioned any appropriate.Readable signal medium can also is that beyond readable storage medium storing program for executing any can
Read medium, this computer-readable recording medium can send, propagate or transmit for being used by instruction execution system, device or device or
Program in connection.
The program code comprised on computer-readable recording medium can include but not limited to any suitable medium transmission
Wireless, wired, optical cable, RF etc., or the combination of above-mentioned any appropriate.
The program for performing present invention operation can be write with the combination in any of one or more programming languages
Code, described programming language includes object oriented program language such as Java, C++ etc., also includes routine
Process type programming language such as " C " language or similar programming language.Program code can be fully user
Perform on calculating equipment, perform the most on a user device, perform as an independent software kit, partly calculate user
Its upper side is divided execution on a remote computing or performs in remote computing device or server completely.Relating to far
Journey calculates in the situation of equipment, and remote computing device can include LAN (LAN) or wide by the network of any kind
Territory net (WAN) is connected to user and calculates equipment, or, it may be connected to external computing device (such as utilizes Internet service
Provider passes through Internet connection).
If although it should be noted that, being referred to equipment for drying or the son of the equipment for following the trail of popularization side in above-detailed
Device, but this division is the most enforceable.It practice, according to the embodiment of the present invention, above-described two
Or the feature of more device and function can embody in one apparatus.Otherwise, the feature of an above-described device and
Function can embody with Further Division for by multiple devices.
Although additionally, describe the operation of the inventive method in the accompanying drawings with particular order, but, this do not require that or
Hint must perform these operations according to this particular order, or having to carry out the most shown operation could realize desired
Result.Additionally or alternatively, it is convenient to omit some step, multiple steps are merged into a step and performs, and/or by one
Step is decomposed into multiple step and performs.
Although describing spirit and principles of the present invention by reference to some detailed description of the invention, it should be appreciated that, this
Invention is not limited to disclosed detailed description of the invention, and the division to each side does not means that the feature in these aspects can not yet
Combination to be benefited, this division merely to statement convenience.It is contemplated that contain claims spirit and
Various amendments included by the range of and equivalent arrangements.
Claims (10)
1. the method following the trail of popularization side, including:
In response to opening the operation promoting link, send the first message carrying popularization side's mark to expanded side's server；
Receive the Cookie comprising described popularization side mark that described expanded side's server returns, and described Cookie will be carried
The second message be transferred to corresponding to described promote link first application；
Described first application obtains the terminal iidentification of described first application place terminal, and will carry described terminal iidentification and described
3rd message of Cookie sends to described expanded side's server；
In response to the operation of the product buying described popularization link promotion, send to described expanded side's server and carry described end
4th message of end mark.
2. the method for claim 1, described popularization link apply by corresponding with the described side of popularizationing second carry out in
Show, or described popularization link is presented by the Webpage corresponding with described popularization side.
3. method as claimed in claim 1 or 2, described 4th message also carries sequence information.
4. the method following the trail of popularization side, including:
Receive the first message carrying popularization side's mark that terminal sends；
Generate Cookie according to described popularization side mark, and described Cookie is sent to described terminal；
Receive the 3rd message of the terminal iidentification carrying described Cookie and described terminal that described terminal sends, set up described
Cookie and the mapping relations of described terminal iidentification；
Receive the 4th message carrying described terminal iidentification that described terminal sends；
According to the described terminal iidentification carried in described 4th message, and according to described mapping relationship searching to described
Cookie, and determine that described popularization side identifies according to described Cookie.
5. method as claimed in claim 4, described method also includes:
When setting up the mapping relations of described Cookie and described terminal iidentification, record mapping relations set up the time.
6. the method as described in claim 4 or 5, described 4th message also carries sequence information；
After determining described popularization side mark according to described Cookie, described method also includes:
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
7. method as claimed in claim 6, is that the popularization side that described popularization side is identified sets according to described sequence information
Before putting characteristic parameter, described method also includes:
Judge whether the duration that the described mapping relations of current time and record are set up between the time exceedes preset duration；
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information, including:
When the described mapping relations judging current time and record set up the duration between the time not less than described preset duration,
It is that the popularization side that described popularization side is identified arranges characteristic parameter according to described sequence information.
8. method as claimed in claim 5, described method also includes:
Judge before described mapping relations set up the time, there are the described terminal iidentification of foundation and other Cookie
Other mapping relations；If so, described mapping relations are used to cover other mapping relations described.
9. a terminal, including:
Receive unit, promote, for receiving to open, the operation linked；
Transmitting element, for promoting, in response to described opening, the operation linked, sends to expanded side's server and carries popularization side
First message of mark；
Described reception unit is additionally operable to, and receive the return of described expanded side's server comprises what described popularization side identified
Cookie；
Described transmitting element is additionally operable to, and is transferred to the second message carrying described Cookie promote the of link corresponding to described
One application；
Acquiring unit, for obtaining the terminal iidentification of described first application place terminal；
Described transmitting element is additionally operable to, and the 3rd message carrying described terminal iidentification and described Cookie is sent and is pushed away to described
Wide side server；
Described reception unit is additionally operable to, and receives the operation of the product buying described popularization link promotion；
Described transmitting element is additionally operable to, and in response to the operation of the product of described purchase described popularization link promotion, is pushed away to described
Wide side server sends the 4th message expanded side server carrying described terminal iidentification.
10. a server, including:
Receive unit, for receiving the first message carrying popularization side's mark that terminal sends；
Signal generating unit, for generating Cookie according to described popularization side mark；
Transmitting element, for sending described Cookie to described terminal；
Described reception unit is additionally operable to, and receives the terminal iidentification carrying described Cookie and described terminal of described terminal transmission
3rd message；
Mapping relations set up unit, for setting up described Cookie and the mapping relations of described terminal iidentification；
Described reception unit is additionally operable to, and receives the 4th message carrying described terminal iidentification that described terminal sends；
Processing unit, is used for according to the described terminal iidentification carried in described 4th message, and looks into according to described mapping relations
Find described Cookie, and determine that described popularization side identifies according to described Cookie.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610387740.4A CN106056408B (en) | 2016-06-01 | 2016-06-01 | Method and device for tracking popularizing party |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610387740.4A CN106056408B (en) | 2016-06-01 | 2016-06-01 | Method and device for tracking popularizing party |
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| Publication Number | Publication Date |
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| CN106056408A true CN106056408A (en) | 2016-10-26 |
| CN106056408B CN106056408B (en) | 2020-10-02 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610387740.4A Active CN106056408B (en) | 2016-06-01 | 2016-06-01 | Method and device for tracking popularizing party |
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| CN106846037A (en) * | 2016-12-16 | 2017-06-13 | 上海高顿教育培训有限公司 | A kind of order management system for web advertisement alliance |
| CN107705182A (en) * | 2017-09-30 | 2018-02-16 | 北京京东尚科信息技术有限公司 | Method and apparatus for determining order source |
| CN110071926A (en) * | 2019-04-26 | 2019-07-30 | 秒针信息技术有限公司 | A kind of data processing method and device |
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