CN110659938A - Method and device for determining promotion channel, computer equipment and storage medium - Google Patents
Method and device for determining promotion channel, computer equipment and storage medium Download PDFInfo
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Abstract
The application relates to a method and a device for determining a popularization channel, computer equipment and a storage medium. The method comprises the following steps: acquiring a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use user terminals to download target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects; acquiring at least one second user identification; the second user identification is an identification of a user who completes a transaction through the target application program; inquiring the corresponding relation set according to the second user identifications to obtain second promotion channel identifications corresponding to the second user identifications; the second promotion channel identification is an identification of a promotion channel that produces a transaction conversion effect. The method and the device for generating the transaction conversion effect can be used for obtaining a popularization channel for generating the transaction conversion effect.
Description
Technical Field
The present application relates to the field of advertisement monitoring technologies, and in particular, to a method and an apparatus for determining a popularization channel, a computer device, and a storage medium.
Background
With the development of mobile terminals and the internet, Applications (APPs) that can be installed on mobile terminals are becoming more and more abundant. Some of these APPs are transaction software through which a user can effect transactions.
Under the general condition, the APP enterprise side can put in advertisements in different channels, so that the user can know the APP and further download the APP, and the APP is used for transaction. In the process, the user knows the APP through the advertisement and downloads the APP to realize downloading conversion, and the user conducts transaction through the APP to realize transaction conversion.
Because APP enterprise side spends a large amount of funds when investing in advertisements, the APP enterprise side cares about which promotion channel brings better transaction conversion effect, and therefore the promotion channels are reasonably planned. Therefore, how to determine the popularization channel becomes a problem to be solved urgently.
Disclosure of Invention
In view of the above, it is necessary to provide a method, an apparatus, a computer device and a storage medium for determining a promotion channel, which can determine which promotion channel produces a transaction conversion effect.
In a first aspect, an embodiment of the present invention provides a method for determining a promotion channel, where the method includes:
acquiring a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
acquiring at least one second user identification; the second user identification is the identification of the user who completes the transaction through the target application program;
inquiring the corresponding relation set according to each second user identification to obtain a second promotion channel identification corresponding to each second user identification; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
According to the embodiment of the invention, after the user who uses the user terminal to download the target application program, the promotion channel generating the downloading conversion effect and the user who completes the transaction through the target application program are obtained, the promotion channel generating the transaction conversion effect is obtained by matching the user who uses the user terminal to download the target application program and the user who completes the transaction through the target application program.
In one embodiment, the obtaining the corresponding relationship set includes:
acquiring operation records of a plurality of first user terminals operating a target application program; the operation record comprises a first user identifier and at least one of a terminal identifier of the first user terminal and a program name of the target application program;
acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; the access record comprises a first promotion channel identifier, and at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and matching the plurality of operation records with the plurality of access records to obtain a corresponding relation between the plurality of first user identifications and the first promotion channel identification, and forming a corresponding relation set by the plurality of corresponding relations.
According to the embodiment of the invention, the operation record records the relevant information of the first user terminal downloading and using the target application program; the access record records the related information of the second user terminal accessing the promotion page of the target application program; after the relevant information of the first user terminal is matched with the relevant information of the second user terminal, the corresponding relation between the user terminal accessing the promotion page and the user terminal downloading the target application program is obtained, and therefore the promotion channel generating the downloading conversion effect is determined.
In one embodiment, the obtaining of the access records of the plurality of second user terminals accessing the promotion pages of the target application includes:
generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
receiving an interface request instruction sent by each second user terminal when a target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal.
According to the embodiment of the invention, when the second user terminal accesses the promotion page, the channel tracking information is generated, and the access record is generated according to the channel tracking information, so that not only can the promotion channel generating the downloading and converting effect be determined according to the access record, but also the access record can be more accurate.
In one embodiment, before the receiving an interface request instruction sent by each second user terminal when the target application is started for the first time, the method further includes:
the generated channel tracking information is sent to a second user terminal, so that the second user terminal can store the channel tracking information;
correspondingly, receiving an interface request instruction sent by each second user terminal when the target application program is started for the first time includes:
and receiving an interface request instruction which is sent by each second user terminal and carries channel tracking information.
According to the embodiment of the invention, the channel tracking information is sent to the second user terminal, and the channel tracking information sent by the terminal is received when the terminal sends the request instruction, so that the interface request instruction of each second user terminal can be accurately matched with the channel tracking information table, and the accuracy of the access record is improved.
In one embodiment, the matching the interface request command of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal includes:
respectively matching channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in a channel tracking information table;
and generating access records corresponding to the second user terminals according to the matching result.
By the embodiment of the invention, the interface request instruction of each second user terminal is matched with the channel tracking information table, so that the accuracy of accessing records can be improved.
In one embodiment, after the second user terminal stores the channel tracking information, the method further includes:
and sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
By the embodiment of the invention, the channel tracking information is sent to the second user terminal, so that the channel tracking information can be accurately recorded, and the accuracy of access record is further improved.
In one embodiment, the matching the interface request command of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal includes:
respectively matching the interface request instruction of each second user terminal with a channel tracking information table to obtain a plurality of candidate channel tracking information corresponding to each second user terminal;
according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program;
and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
By the embodiment of the invention, the interface request instruction of each second user terminal is matched with the channel tracking information table, so that the accuracy of accessing records can be improved.
In a second aspect, an embodiment of the present invention provides an apparatus for determining a promotion channel, where the apparatus includes:
a corresponding relation set obtaining module for obtaining a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
the user identification acquisition module is used for acquiring at least one second user identification; the second user identification is the identification of the user who completes the transaction through the target application program;
the promotion channel determining module is used for inquiring the corresponding relation set according to each second user identifier to obtain a second promotion channel identifier corresponding to each second user identifier; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
In one embodiment, the correspondence set obtaining module includes:
the operation record acquisition submodule is used for acquiring operation records of a plurality of first user terminal operation target application programs; the operation record comprises a first user identifier and at least one of a terminal identifier of the first user terminal and a program name of the target application program;
the access record acquisition submodule is used for acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; the access record comprises a first promotion channel identifier, and at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and the matching sub-module is used for matching the plurality of operation records with the plurality of access records to obtain the corresponding relations between the plurality of first user identifications and the first promotion channel identifications, and forming a corresponding relation set by the plurality of corresponding relations.
In one embodiment, the access record obtaining sub-module includes:
the channel tracking information generating unit is used for generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
the interface request instruction receiving unit is used for receiving interface request instructions sent by the second user terminals when the target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and the matching unit is used for respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal.
In one embodiment, the apparatus further comprises:
the first channel tracking information sending module is used for sending the generated channel tracking information to the second user terminal so that the second user terminal can store the channel tracking information;
correspondingly, the interface request instruction receiving unit is specifically configured to receive the interface request instruction carrying the channel tracking information sent by each second user terminal.
In one embodiment, the matching sub-module matches channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in a channel tracking information table, respectively; and generating access records corresponding to the second user terminals according to the matching result.
In one embodiment, the apparatus further comprises:
and the second channel tracking information sending module is used for sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
In one embodiment, the matching unit is specifically configured to match the interface request instruction of each second user terminal with the channel tracking information table, so as to obtain multiple candidate channel tracking information corresponding to each second user terminal; according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program; and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
In a third aspect, an embodiment of the present invention provides a computer device, including a memory and a processor, where the memory stores a computer program, and the processor implements the steps in the method when executing the computer program.
In a fourth aspect, the present invention provides a computer-readable storage medium, on which a computer program is stored, the computer program, when being executed by a processor, implementing the steps in the method as described above.
According to the method and the device for determining the promotion channel, the computer equipment and the storage medium, the server acquires the corresponding relation set; acquiring at least one second user identification; and inquiring the corresponding relation set according to each second user identification to obtain a second promotion channel identification corresponding to each second user identification. According to the embodiment of the invention, after the user who uses the user terminal to download the target application program, the promotion channel generating the downloading conversion effect and the user who finishes the transaction through the target application program are obtained, the promotion channel generating the transaction conversion effect can be obtained by matching the user who uses the user terminal to download the target application program and the user who finishes the transaction through the target application program, and the APP enterprise side is further helped to reasonably plan the delivery channel of the advertisement fund.
Drawings
FIG. 1 is an application environment diagram of a method for determining a promotion channel in one embodiment;
FIG. 2 is a flow chart illustrating a method for determining a promotion channel according to an embodiment;
FIG. 3 is a flowchart illustrating a step of obtaining a set of correspondences in one embodiment;
FIG. 4 is a flowchart illustrating an embodiment of obtaining access records of a plurality of second user terminals accessing a promotion page of a target application;
fig. 5 is a block diagram showing the structure of a device for determining a promotion channel according to an embodiment;
FIG. 6 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The method for determining the popularization channel can be applied to the application environment shown in fig. 1. Wherein a user terminal 102 communicates with a server 104 over a network. The user accesses the promotion page of the APP through the user terminal 102, downloads the APP using the user terminal 102, and completes a transaction through the downloaded APP. The user terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 104 may be implemented by an independent server or a server cluster composed of a plurality of servers.
In an embodiment, as shown in fig. 2, a method for determining a promotion channel is provided, which is described by taking the method as an example applied to the server in fig. 1, and includes the following steps:
step 201, acquiring a corresponding relation set.
In this embodiment, the correspondence relationship set stores correspondence relationships between a plurality of first user identifiers and first popularization channel identifiers, where a first user identifier is an identifier of a user who uses a user terminal to download a target application, and a first popularization channel identifier is an identifier of a popularization channel that generates a downloading conversion effect.
In actual operation, a pre-stored corresponding relation set can be obtained from a server; or respectively acquiring the first user identifier and the first promotion channel identifier, and then establishing a corresponding relation between the first user identifier and the first promotion channel identifier.
Wherein, the obtaining the first user identifier may include: after the user terminal downloads the target application program, the identifier of the user can be obtained according to the registration information of the user. Obtaining the first promotion channel identification may include: after the user terminal downloads the target application program, searching a record of a promotion page of the user terminal accessing the target application program; and determining a promotion channel generating a downloading conversion effect according to the searched record, and further determining the identification of the promotion channel.
At least one second subscriber identity is obtained, step 202.
In this embodiment, when the user completes the transaction through the target application, the transaction record is stored, where the transaction record includes the second user identifier. And when the promotion channel is determined, acquiring the stored transaction record, and acquiring a second user identifier from the transaction record. Wherein the second user identification is an identification of a user completing the transaction through the target application.
Step 203, querying the corresponding relation set according to each second user identifier to obtain a second promotion channel identifier corresponding to each second user identifier.
In this embodiment, because the first user identifier is an identifier of a user who uses the user terminal to download the target application program, and the second user identifier is an identifier of a user who completes a transaction through the target application program, when the second user identifier matches the first user identifier, the first popularization channel identifier corresponding to the first user identifier is an identifier of a popularization channel that generates a transaction conversion effect.
In actual operation, searching a first user identifier matched with a second user identifier from the corresponding relation set; and determining a second promotion channel identifier corresponding to the second user identifier according to the searched first user identifier and the corresponding relation between the first user identifier and the first promotion channel identifier. Wherein the second promotion channel identification is an identification of a promotion channel that produces a transaction conversion effect.
For example, in the corresponding relationship set, the first user identifier uid1 corresponds to the first promotion channel identifier SPM1, the first user identifier uid2 corresponds to the first promotion channel identifier SPM2, and the first user identifier uid3 corresponds to the first promotion channel identifier SPM 3; after the second user identification uid2 is obtained, the first user identification uid2 matched with the second user identification uid2 is searched from the corresponding relation set, and according to the corresponding relation between the first user identification uid2 and the first popularization channel identification SPM2, the second popularization channel identification corresponding to the second user identification uid2 is determined to be SPM 2.
For another example, in the correspondence set, the first user identifier uid1 corresponds to the first popularization channel identifier SPM1, the first user identifier uid2 corresponds to the first popularization channel identifier SPM2, and the first user identifier uid3 corresponds to the first popularization channel identifier SPM 3; after the second user identification uid1 'is obtained, according to the mapping relation existing between the uid 1' and the uid1, the first user identification uid1 matched with the second user identification uid1 'is searched from the corresponding relation set, and then according to the corresponding relation between the first user identification uid1 and the first popularization channel identification SPM1, the second popularization channel identification corresponding to the second user identification uid 1' is determined to be SPM 1.
In the method for determining the promotion channel, the server acquires a corresponding relation set; acquiring at least one second user identification; and inquiring the corresponding relation set according to each second user identification to obtain a second promotion channel identification corresponding to each second user identification. According to the embodiment of the invention, after the user who uses the user terminal to download the target application program, the promotion channel generating the downloading conversion effect and the user who finishes the transaction through the target application program are obtained, the promotion channel generating the transaction conversion effect can be obtained by matching the user who uses the user terminal to download the target application program and the user who finishes the transaction through the target application program, and the APP enterprise side is further helped to reasonably plan the delivery channel of the advertisement fund.
In another embodiment, as shown in fig. 3, this embodiment relates to an optional process of the step of obtaining the corresponding relationship set. On the basis of the embodiment shown in fig. 2, the step 201 may specifically include the following steps:
In this embodiment, when each first user terminal operates a target application program, the server records the first user identifier, and generates an operation record corresponding to the first user terminal according to the terminal identifier of the first user terminal and the program name of the target application program. Wherein the operation may comprise at least one of registering, logging in, logging out. The operation record includes the first user identifier, and at least one of a terminal identifier of the first user terminal and a program name of the target application program.
In this embodiment, when the second user terminal accesses the promotion page of the target application, the server generates an access record according to the terminal identifier of the second user terminal, the program name of the target application, and the promotion channel identifier corresponding to the promotion page. The access record includes the first promotion channel identification, and at least one of a terminal identification of the second user terminal and a program name of the target application program. The method for accessing the record is not limited in detail in the embodiment of the present invention, and can be set according to actual situations.
The sequence of step 301 and step 302 is not limited in detail in the embodiment of the present invention.
In this embodiment, after the plurality of operation records and the plurality of access records are obtained, the plurality of operation records and the plurality of access records may be matched through the terminal identifier of the first user terminal and the terminal identifier of the second user terminal; the operation records and the access records can be matched through the program name of the target application program; the plurality of operation records and the plurality of access records may also be matched by the terminal identification of the first user terminal, the terminal identification of the second user terminal, and the program name of the target application. After matching, obtaining a corresponding relation between the first user identification and the first promotion channel mark; then, the plurality of corresponding relations are combined into a corresponding relation set.
For example, the plurality of operation records include operation record 1, operation record 2, operation record 3; the operation record 1 includes a first user identifier uid1, a terminal identifier UDID1 of the first user terminal, and a program name APP1 of the target application, the operation record 2 includes a first user identifier uid2, a terminal identifier UDID2 of the first user terminal, and a program name APP2 of the target application, and the operation record 3 includes a first user identifier uid3, a terminal identifier UDID3 of the first user terminal, and a program name APP3 of the target application. The plurality of access records comprise access record 1, access record 2 and access record 3; the access record 1 includes a first popularization channel identifier SPM2, a terminal identifier UDID2 of the second user terminal, and a program name APP2 of the target application, the access record 2 includes a first popularization channel identifier SPM3, a terminal identifier UDID3 of the second user terminal, and a program name APP3 of the target application, and the access record 3 includes a first popularization channel identifier SPM1, a terminal identifier UDID1 of the second user terminal, and a program name APP1 of the target application. According to the terminal identification of the first user terminal and the program of the target application program, the terminal identification UDID2 of the first user terminal in the operation record 2 can be obtained to be matched with the terminal identification UDID2 of the second user terminal in the access record 1, and the corresponding relation between the first user identification uid2 and the first popularization channel identification SPM2 is obtained according to the access record 1. By analogy, the corresponding relation between the uid1 and the SPM1 and the corresponding relation between the uid3 and the SPM3 are obtained, and then a plurality of corresponding relations are combined into a corresponding relation set.
In the process of acquiring the corresponding relation set, the server acquires operation records of a plurality of first user terminals operating the target application program; acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; and matching the plurality of operation records with the plurality of access records to obtain a corresponding relation between the plurality of first user identifications and the first promotion channel identification, and forming a corresponding relation set by the plurality of corresponding relations. According to the embodiment of the invention, the operation record records the relevant information of the first user terminal downloading and using the target application program; the access record records the related information of the second user terminal accessing the promotion page of the target application program; after the relevant information of the first user terminal is matched with the relevant information of the second user terminal, the corresponding relation between the user terminal accessing the promotion page and the user terminal downloading the target application program can be obtained, and therefore the promotion channel generating the downloading conversion effect is determined. Furthermore, after a promotion channel for generating a downloading conversion effect is obtained, a promotion channel for generating a transaction conversion effect can be obtained, and then the APP enterprise side is helped to reasonably plan an advertisement fund delivery channel.
In another embodiment, as shown in fig. 4, this embodiment relates to an optional process of obtaining access records of a plurality of second user terminals accessing a promotion page of a target application. On the basis of the embodiment shown in fig. 3, the step 302 may specifically include the following steps:
In this embodiment, when detecting that the second user terminal accesses the promotion page of the target application, the server generates channel tracking information corresponding to the promotion page. The channel tracking information comprises access time and promotion channel identification. For example, when detecting that the second user terminal accesses the advertisement of the APP1, the server generates access time, a promotion channel identifier, an access user identifier, and the like corresponding to the advertisement.
After generating the channel tracing information, the server stores the channel tracing information and the related information of the second user terminal in a preset channel tracing information table. The channel tracing information table comprises channel tracing information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal. For example, the access time, the promotion channel identifier, the access user identifier, the user agent corresponding to the second user terminal, the IP address, the version parameter, and the city identifier are stored in the channel tracking information table. The User Agent (UA) is a special string header, so that the server can identify an operating system and version, a CPU type, a browser and version, a browser rendering engine, a browser language, a browser plug-in, and the like used by the User terminal. The IP Address (Internet Protocol Address) is a digital label assigned to an Internet Protocol device used by a user for accessing the Internet. Version parameters include operating system version, browser version, and the like.
In this embodiment, when the second user terminal downloads the target application program and starts the target application program for the first time, the second user terminal sends an interface request instruction to the server, and the server receives the interface request instruction sent by the second user terminal. The interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program.
In an optional embodiment, before receiving an interface request instruction sent by each second user terminal when a target application program is started for the first time, the generated channel tracking information is sent to the second user terminal, so that the second user terminal stores the channel tracking information; correspondingly, the server receives the interface request instruction which is sent by each second user terminal and carries the channel tracking information.
Specifically, the server may transmit the generated channel tracing information to the second user terminal after generating the channel tracing information, so that the second user terminal stores the channel tracing information. Then, when the second user terminal starts the target application program for the first time, the second user terminal sends an interface request instruction to the server, wherein the interface request instruction not only carries the terminal identifier of the second user terminal and the program name of the target application program, but also carries channel tracking information.
In an alternative embodiment, after the second user terminal stores the channel tracing information, the newly generated channel tracing information is transmitted to the second user terminal for the second user terminal to update the stored channel tracing information.
Specifically, when the second user terminal accesses the promotion page of the target application program for the first time, the server generates channel tracking information and sends the channel tracking information to the second user terminal, and the second user terminal stores the channel tracking information. Then, when the second user terminal accesses the promotion page of the target application again, the server generates new channel tracking information and transmits the newly generated channel tracking information to the second user terminal, and the second user terminal follows the stored channel tracking information according to the newly generated channel tracking information.
In practice, the second user terminal may replace the stored channel tracing information with the newly generated channel tracing information. For example, the stored access time is replaced with a new access time, and the stored promotion channel identification is replaced with a new promotion channel identification. Or the second user terminal adds channel tracing information. For example, the second user terminal stores the access time received first as VisitTime1, and stores the access time received again as VisitTime 2. On the basis, when the second user terminal sends an interface request instruction to the server, the second user terminal can only carry channel tracking information stored last time, and can also carry channel tracking information stored for multiple times. For example, the interface request instruction only carries access time VisitTime2, and may also carry access times VisitTime1 and VisitTime 2. The embodiment of the present invention is not limited in detail, and may be set according to actual situations.
And step 403, respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain an access record corresponding to each second user terminal.
In this embodiment, the server stores the channel tracking information in the channel tracking information table, and matches the interface request instruction with the channel tracking information table after receiving the interface request instruction sent by the second user terminal.
In an optional embodiment, channel tracking information carried by the interface request instruction of each second user terminal is respectively matched with channel tracking information in a channel tracking information table; and generating access records corresponding to the second user terminals according to the matching result.
For example, matching the access time VisitTime1 carried in the interface request instruction with a plurality of access times VisitTime stored in the channel tracking information table; matching promotion channel identification SPM1 carried in the interface request instruction with a plurality of promotion channel identification SPMs stored in a channel tracking information table; and matching the access user identification usertag1 carried in the interface request instruction with a plurality of access user identifications usertag stored in the channel tracking information table. After matching, the channel tracking information corresponding to the access time VisitTime1, the promotional channel identification SPM1, and the access user identification usertag1 in the channel tracking information table may be obtained. And then, generating an access record according to the channel tracking information obtained by matching. The access record comprises information such as a terminal identifier of the second user terminal, a program name of the target application program, an access user identifier, a promotion channel identifier, access time and the like.
In another optional embodiment, the interface request instruction of each second user terminal is respectively matched with the channel tracking information table to obtain a plurality of candidate channel tracking information corresponding to each second user terminal; according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program; and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
In this embodiment, if the system version of the second user terminal is low and the interface request instruction does not carry channel tracking information, the second user terminal is matched with the user agent, the version parameter, and the city identifier in the channel tracking information table according to the terminal identifier of the second user terminal and the program name of the target application program carried in the interface request instruction. Since this matching approach is fuzzy matching, multiple candidate channel tracking information will be matched. In general, a promotion page accessed by the user terminal for the first time or a promotion page accessed by the user terminal for the last time is used as a promotion page for generating a download conversion effect. Therefore, when the second user terminal accesses the promotion page of the target application program, the first access or the last access is used as a preset time condition, and the target channel tracking information is selected from the candidate channel tracking information according to the preset time condition. And finally, generating an access record corresponding to the second user terminal according to the target channel tracking information.
In the access record, the matching mode may also be recorded. For example, record matching is implemented by channel tracing information, or by a terminal identifier and a user agent, and also by a terminal identifier and a city code. The embodiment of the present invention is not limited in detail, and may be set according to actual situations.
In the process of obtaining the access records of the second user terminals for accessing the promotion page of the target application program, generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; receiving an interface request instruction sent by each second user terminal when a target application program is started for the first time; and respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal. According to the embodiment of the invention, when the second user terminal accesses the promotion page, the access record is generated, and the promotion channel generating the downloading conversion effect can be determined according to the access record, so that the enterprise side is helped to reasonably plan the investment channel of the advertisement fund. Furthermore, when the second user terminal accesses the promotion page, channel tracking information is generated, and then an access record is generated according to the channel tracking information, so that the access record can be more accurate.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternating with other steps or at least some of the sub-steps or stages of other steps.
In one embodiment, as shown in fig. 5, there is provided a promotion channel determination apparatus including:
a correspondence set acquiring module 501, configured to acquire a correspondence set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
a user identifier obtaining module 502, configured to obtain at least one second user identifier; the second user identification is the identification of the user who completes the transaction through the target application program;
the promotion channel determining module 503 is configured to query the corresponding relationship set according to each second user identifier to obtain a second promotion channel identifier corresponding to each second user identifier; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
In one embodiment, the correspondence set obtaining module 501 includes:
the operation record acquisition submodule is used for acquiring operation records of a plurality of first user terminal operation target application programs; the operation record comprises a first user identifier and at least one of a terminal identifier of the first user terminal and a program name of the target application program;
the access record acquisition submodule is used for acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; the access record comprises a first promotion channel identifier, and at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and the matching sub-module is used for matching the plurality of operation records with the plurality of access records to obtain the corresponding relations between the plurality of first user identifications and the first promotion channel identifications, and forming a corresponding relation set by the plurality of corresponding relations.
In one embodiment, the access record obtaining sub-module includes:
the channel tracking information generating unit is used for generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
the interface request instruction receiving unit is used for receiving interface request instructions sent by the second user terminals when the target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and the matching unit is used for respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal.
In one embodiment, the apparatus further comprises:
the first channel tracking information sending module is used for sending the generated channel tracking information to the second user terminal so that the second user terminal can store the channel tracking information;
correspondingly, the interface request instruction receiving unit is specifically configured to receive the interface request instruction carrying the channel tracking information sent by each second user terminal.
In one embodiment, the matching sub-module matches channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in a channel tracking information table, respectively; and generating access records corresponding to the second user terminals according to the matching result.
In one embodiment, the apparatus further comprises:
and the second channel tracking information sending module is used for sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
In one embodiment, the matching unit is specifically configured to match the interface request instruction of each second user terminal with the channel tracking information table, so as to obtain multiple candidate channel tracking information corresponding to each second user terminal; according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program; and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
For the specific definition of the determination device of the promotion channel, reference may be made to the above definition of the determination method of the promotion channel, and details are not described herein again. The modules in the device for determining the promotion channel can be wholly or partially realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as shown in fig. 6. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used for storing the determined data of the promotion channel. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of determining a promotion channel.
Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer device is provided, comprising a memory and a processor, the memory having a computer program stored therein, the processor implementing the following steps when executing the computer program:
acquiring a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
acquiring at least one second user identification; the second user identification is the identification of the user who completes the transaction through the target application program;
inquiring the corresponding relation set according to each second user identification to obtain a second promotion channel identification corresponding to each second user identification; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring operation records of a plurality of first user terminals operating a target application program; the operation record comprises a first user identifier and at least one of a terminal identifier of the first user terminal and a program name of the target application program;
acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; the access record comprises a first promotion channel identifier, and at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and matching the plurality of operation records with the plurality of access records to obtain a corresponding relation between the plurality of first user identifications and the first promotion channel identification, and forming a corresponding relation set by the plurality of corresponding relations.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
receiving an interface request instruction sent by each second user terminal when a target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
the generated channel tracking information is sent to a second user terminal, so that the second user terminal can store the channel tracking information;
correspondingly, receiving an interface request instruction sent by each second user terminal when the target application program is started for the first time includes:
and receiving an interface request instruction which is sent by each second user terminal and carries channel tracking information.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
respectively matching channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in a channel tracking information table;
and generating access records corresponding to the second user terminals according to the matching result.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
and sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
respectively matching the interface request instruction of each second user terminal with a channel tracking information table to obtain a plurality of candidate channel tracking information corresponding to each second user terminal;
according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program;
and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
In one embodiment, a computer-readable storage medium is provided, having a computer program stored thereon, which when executed by a processor, performs the steps of:
acquiring a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
acquiring at least one second user identification; the second user identification is the identification of the user who completes the transaction through the target application program;
inquiring the corresponding relation set according to each second user identification to obtain a second promotion channel identification corresponding to each second user identification; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
In one embodiment, the computer program when executed by the processor further performs the steps of:
acquiring operation records of a plurality of first user terminals operating a target application program; the operation record comprises a first user identifier and at least one of a terminal identifier of the first user terminal and a program name of the target application program;
acquiring access records of a plurality of second user terminals for accessing the promotion pages of the target application program; the access record comprises a first promotion channel identifier, and at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and matching the plurality of operation records with the plurality of access records to obtain a corresponding relation between the plurality of first user identifications and the first promotion channel identification, and forming a corresponding relation set by the plurality of corresponding relations.
In one embodiment, the computer program when executed by the processor further performs the steps of:
generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
receiving an interface request instruction sent by each second user terminal when a target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal.
In one embodiment, the computer program when executed by the processor further performs the steps of:
the generated channel tracking information is sent to a second user terminal, so that the second user terminal can store the channel tracking information;
correspondingly, receiving an interface request instruction sent by each second user terminal when the target application program is started for the first time includes:
and receiving an interface request instruction which is sent by each second user terminal and carries channel tracking information.
In one embodiment, the computer program when executed by the processor further performs the steps of:
respectively matching channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in a channel tracking information table;
and generating access records corresponding to the second user terminals according to the matching result.
In one embodiment, the computer program when executed by the processor further performs the steps of:
and sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
In one embodiment, the computer program when executed by the processor further performs the steps of:
respectively matching the interface request instruction of each second user terminal with a channel tracking information table to obtain a plurality of candidate channel tracking information corresponding to each second user terminal;
according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program;
and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A method for determining a promotion channel is characterized by comprising the following steps:
acquiring a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use user terminals to download target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
acquiring at least one second user identification; the second user identification is an identification of a user who completes a transaction through the target application program;
inquiring the corresponding relation set according to the second user identifications to obtain second promotion channel identifications corresponding to the second user identifications; the second promotion channel identification is an identification of a promotion channel that produces a transaction conversion effect.
2. The method of claim 1, wherein the obtaining the set of correspondences comprises:
acquiring operation records of a plurality of first user terminals for operating the target application program; the operation record comprises the first user identification and at least one of a terminal identification of the first user terminal and a program name of the target application program;
obtaining access records of a plurality of second user terminals for accessing the promotion page of the target application program; the access record comprises the first promotion channel identifier and at least one of the terminal identifier of the second user terminal and the program name of the target application program;
and matching the plurality of operation records with the plurality of access records to obtain a plurality of corresponding relations between the first user identification and the first promotion channel identification, and forming the corresponding relations into the corresponding relation set.
3. The method according to claim 2, wherein the obtaining of the access record of the plurality of second user terminals accessing the promotion page of the target application comprises:
generating corresponding channel tracking information when each second user terminal accesses the promotion page of the target application program, and storing the channel tracking information into a preset channel tracking information table; the channel tracking information comprises access time and promotion channel identification; the channel tracking information table comprises the channel tracking information and at least one of a user agent, an IP address, a version parameter and a city identifier corresponding to the second user terminal;
receiving an interface request instruction sent by each second user terminal when the target application program is started for the first time; the interface request instruction carries at least one of a terminal identifier of the second user terminal and a program name of the target application program;
and respectively matching the interface request instruction of each second user terminal with the channel tracking information table to obtain an access record corresponding to each second user terminal.
4. The method according to claim 3, wherein prior to said receiving an interface request instruction sent by each of said second user terminals when said target application is first launched, said method further comprises:
transmitting the generated channel tracking information to the second user terminal for the second user terminal to store the channel tracking information;
correspondingly, the receiving an interface request instruction sent by each second user terminal when the target application program is started for the first time includes:
and receiving an interface request instruction which is sent by each second user terminal and carries the channel tracking information.
5. The method according to claim 4, wherein the matching the interface request command of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal comprises:
respectively matching channel tracking information carried by the interface request instruction of each second user terminal with channel tracking information in the channel tracking information table;
and generating access records corresponding to the second user terminals according to the matching result.
6. The method of claim 4, wherein after the second user terminal stores the channel tracking information, the method further comprises:
and sending the newly generated channel tracking information to the second user terminal so that the second user terminal can update the stored channel tracking information.
7. The method according to claim 3, wherein the matching the interface request command of each second user terminal with the channel tracking information table to obtain the access record corresponding to each second user terminal comprises:
respectively matching an interface request instruction of each second user terminal with the channel tracking information table to obtain a plurality of candidate channel tracking information corresponding to each second user terminal;
according to a preset time condition, respectively selecting target channel tracking information corresponding to each second user terminal from a plurality of candidate channel tracking information corresponding to each second user terminal; the preset time condition comprises first access or last access when the second user terminal accesses the promotion page of the target application program;
and obtaining access records corresponding to the second user terminals according to the target channel tracking information corresponding to the second user terminals.
8. An apparatus for determining a promotion channel, the apparatus comprising:
a corresponding relation set obtaining module for obtaining a corresponding relation set; the corresponding relation set stores corresponding relations of a plurality of first user identifications and first popularization channel identifications, the first user identifications are identifications of users who use the user terminals to download the target application programs, and the first popularization channel identifications are identifications of popularization channels which generate downloading conversion effects;
the user identification acquisition module is used for acquiring at least one second user identification; the second user identification is the identification of the user who completes the transaction through the target application program;
the promotion channel determining module is used for inquiring the corresponding relation set according to each second user identifier to obtain a second promotion channel identifier corresponding to each second user identifier; the second promotion channel identification is an identification of a promotion channel that produced the transaction conversion effect.
9. A computer device comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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