CN110232597A - Appraisal procedure, device, equipment and the storage medium of advertising channel - Google Patents
Appraisal procedure, device, equipment and the storage medium of advertising channel Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 49
- 238000006243 chemical reaction Methods 0.000 claims abstract description 44
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Abstract
The invention discloses a kind of appraisal procedure of advertising channel, device, equipment and storage mediums to determine the channel ATTRIBUTE INDEX of target channel by the ad data according to the target channel got；According to channel ATTRIBUTE INDEX and default weight, the channel assessed value of target channel is calculated；According to channel assessed value and default assessment section, the quality of evaluation of target channel is determined.Technical solution provided in an embodiment of the present invention, after the ad data according to target channel, the activation conversion ratio of target channel is calculated, conversion ratio is paid, obtains objective cost, objective unit price, and according to its corresponding calculation formula, channel assessed value is calculated, the quality of target channel is determined according to the size of assessed value, a kind of method for evaluating quality of specific channels is proposed, to realize the accurate monitoring and management of channels.
Description
Technical field
The present embodiments relate to advertisement launch technical field more particularly to a kind of appraisal procedure of advertising channel, device,
Equipment and storage medium.
Background technique
With flourishing for internet, the quantity of the network user is continuously increased, and the value of Internet advertising obtains more next
The approval of more advertisers.
The normal mode of existing advertisement marketing is usually that advertising cost and advertising resource are given to distributor by advertiser,
Distributor is responsible for releasing advertisements to commercial audience.In entire advertisement marketing mode, advertising resource is only given to by advertiser
Distributor, but the quality of the channels provided for distributor, i.e., the rate of return on investment of each channels, advertiser is not
It can be carried out real time monitoring.
Summary of the invention
The present invention provides appraisal procedure, device, equipment and the storage medium of advertising channel, to realize the accurate of channels
Monitoring and management.
In a first aspect, the embodiment of the invention provides a kind of appraisal procedures of advertising channel, comprising:
According to the ad data of the target channel got, the channel ATTRIBUTE INDEX of target channel is determined；
According to the channel ATTRIBUTE INDEX and default weight, the channel assessed value of the target channel is calculated；
According to the channel assessed value and default assessment section, the quality of evaluation of the target channel is determined.
Second aspect, the embodiment of the invention also provides a kind of assessment device of advertising channel, which includes:
First determining module determines the channel category of target channel for the ad data according to the target channel got
Property index；
Computing module, for calculating the channel of the target channel according to the channel ATTRIBUTE INDEX and default weight
Assessed value；
Second determining module, for determining the target channel according to the channel assessed value and default assessment section
Quality of evaluation.
The third aspect, the embodiment of the invention also provides a kind of equipment, the equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processing
The appraisal procedure of device realization advertising channel as described in above-mentioned first aspect.
Fourth aspect, the embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer
Program realizes the appraisal procedure of the advertising channel as described in above-mentioned first aspect when the program is executed by processor.
The present invention provides appraisal procedure, device, equipment and the storage medium of advertising channel, by according to the target got
The ad data of channel determines the channel ATTRIBUTE INDEX of target channel；According to channel ATTRIBUTE INDEX and default weight, mesh is calculated
Mark the channel assessed value of channel；According to channel assessed value and default assessment section, the quality of evaluation of target channel is determined.The present invention
The technical solution that embodiment provides calculates the activation conversion ratio of target channel, branch after the ad data according to target channel
Conversion ratio is paid, objective cost is obtained, visitor is monovalent, and according to its corresponding calculation formula, channel assessed value is calculated, according to the big of assessed value
The quality of small determining target channel, proposes a kind of method for evaluating quality of specific channels, to realize channels
Precisely monitoring and management.
Detailed description of the invention
Fig. 1 is the flow chart of the appraisal procedure for the advertising channel that the embodiment of the present invention one provides；
Fig. 2 is the flow chart of the appraisal procedure of advertising channel provided by Embodiment 2 of the present invention；
Fig. 3 is the specific flow chart of the appraisal procedure of advertising channel provided by Embodiment 2 of the present invention；
Fig. 4 is the structural schematic diagram of the assessment device for the advertising channel that the embodiment of the present invention three provides；
Fig. 5 is a kind of structural schematic diagram for equipment that the embodiment of the present invention four provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is the flow chart of the appraisal procedure for the advertising channel that the embodiment of the present invention one provides, and the present embodiment is applicable to
The quality condition for the advertisement promotion channel that distributor provides is assessed, this method can be executed by the assessment device of advertising channel,
The assessment device of the advertising channel can be realized by software and/or hardware.
As shown in Figure 1, the appraisal procedure of advertising channel provided in an embodiment of the present invention mainly includes the following steps:
The ad data for the target channel that S110, basis are got, determines the channel ATTRIBUTE INDEX of target channel.
In the present embodiment, target channel can be the advertisement promotion channel for needing to do quality evaluation, advertisement promotion immediately
Channel broadly can be understood as a kind of for launching a certain media outlets of advertisement of distributor's offer, such as: target canal
Road can be any one media outlets therein such as network, TV, newspapers and periodicals, be also possible to various in specific network search
Index is held up and various application programs.Further, advertisement promotion channel can provide in search engine immediately in the narrow sense
Advertisement position in advertisement position and application program, such as: in search engine after search key, in search engine with keyword phase
The advertisement position of pass, for another example: during application program browses information, the advertisement position of insertion.Only to target channel in the present embodiment
It is illustrated, and it is non-limiting.
Further, data relevant to the advertisement promotion that target channel is launched that ad data can be understood as.Advertisement number
According to including: advertising cost, each user's access address, access number of users, trade user quantity, each customer transaction amount of money, each use
Family single reference duration, application program number of downloads and application program activate quantity.
Ad data in the present embodiment is counted according to advertisement promotion channel for unit.Such as: advertisement promotion channel
A, for the advertisement link being shown in after search key XXX in a search engine on result page.It obtains all by searching for
Advertisement link is clicked in engine after search key XXX and the advertisement of the volume of data that generates as advertisement promotion channel A
Data.For another example: advertisement promotion channel B, during application program browses information, the advertisement link of insertion.Obtain all pass through
During application program browses information, the advertisement link of insertion is clicked and the volume of data that generates is as advertisement promotion channel
The ad data of B.
In the present embodiment, the mode of ad data is obtained when a kind of single user's access advertisement link is provided.User is wide
It accuses in channels and triggers advertisement link, landing page is accessed by advertisement link, generates a series of access behavior.It is obtaining
When ad data, identify that the identity of user is critically important.In the present embodiment, pass through the uniform resource locator of record user's access
(Uniform Resoure Locator, URL) obtains the identity of user in URL.If not being recorded user's
URL, then as the identity of user by way of the IP+ coded combination of user.
After landing page is accessed by advertisement link, the UTM attribute being arranged in advertising platform in advance, UTM attribute are searched for
In contain the mark of advertising platform and the relevant information of advertisement, such as: may include advertising cost etc..Statistic of user accessing is fallen
As user's single reference duration, user's single reference duration be can be understood as the number of ground page and the duration of this visit
User click to enter landing page to close land page exit between duration.And record behavior number of the user on landing page
According to, such as: the specific effect of product is browsed, the download channel etc. of product is clicked.If detecting that user has downloaded application program,
Then obtain the device identification of user and the IP address of user.The operation behavior of user in the application, user are obtained simultaneously
Operation behavior in the application includes: that user activates application program, and the service provided in the application program that user uses is used
Service in the purchase applications of family.If user buys service, obtains user and buy when servicing, transaction amount.
Statistics in preset duration, each user's access address of target channel, access number of users, trade user quantity,
Each customer transaction amount of money, each user's single reference duration, application program number of downloads and application program activate quantity.Preset duration
Preferably 24 hours.Access number of users can be understood as that the user that page is landed in advertisement is accessed by target channel in 24 hours
Quantity.Trade user quantity can be understood as the quantity for buying the user of service in the application.The customer transaction amount of money can
The amount of money that service is paid is bought in the application to be interpreted as user.Application program number of downloads can be understood as preset duration
The quantity of the interior user that application program is downloaded by above-mentioned landing page.It is in preset duration that application program, which activates quantity, and activation is answered
With the quantity of the user of program.
Ad data is got according to above-mentioned, determines the corresponding channel attribute value of target channel.Channel attribute value can be managed
Solution is the numerical value of mark channels attribute.
S120, according to channel ATTRIBUTE INDEX and default weight, calculate the channel assessed value of target channel.
In the present embodiment, channel ATTRIBUTE INDEX includes: activation conversion ratio, conversion ratio of trading, obtains objective cost and visitor's unit price.
Activation conversion ratio can be understood as the ratio of application program activation quantity and application program number of downloads.Transaction conversion ratio can be managed
Solution is the ratio that application program activates quantity and application program number of downloads.Obtaining objective cost can be understood as advertising cost.It is objective single
Valence can be understood as advertising cost and access the ratio of number of users.
It should be noted that by activation conversion ratio, conversion ratio of trading, obtaining objective cost and visitor's unit price four in the present embodiment
Achievement data as channel ATTRIBUTE INDEX, can also using other data relevant to channel as channel ATTRIBUTE INDEX, such as: produce
Extracting rate, input-output ratio etc..Only channel ATTRIBUTE INDEX data are illustrated in the present embodiment, and it is non-limiting.
In the present embodiment, default weight is arranged to channel ATTRIBUTE INDEX, according to channel ATTRIBUTE INDEX and its default weight,
Calculate the channel assessed value of target channel.
S130, section is assessed with default according to channel assessed value, determines the quality of evaluation of target channel.
In the present embodiment, at least three default assessment sections are provided with, each assessment section corresponds to different assessment matter
Amount.Illustratively, the first assessment section corresponds to high-quality channel, the corresponding channel inferior in the second assessment section, and third assesses section pair
Answer false channel.
High-quality channel, which can be understood as the advertisement promotion channel, may be implemented good marketing effectiveness, and channel inferior can be managed
Solution is that the marketing effectiveness of the advertising channel is poor, need by the deep bid data-pushing of advertising channel to market with personnel or
Down-stream, so that market is further judged and assessed to channel inferior with personnel or down-stream.False canal
Road can be understood as the advertisement promotion channel, and there may be advertisement cheatings, need to give market operation personnel and audit confirmation.
Further, if channel evaluating value bit assesses section in first, it is determined that target channel is high-quality channel；If
Channel evaluating value bit assesses section in second, it is determined that target channel is channel inferior；If channel evaluating value bit is commented in third
Estimate section, it is determined that target channel is false channel.
The present invention provides appraisal procedure, device, equipment and the storage medium of advertising channel, by according to the target got
The ad data of channel determines the channel ATTRIBUTE INDEX of target channel；According to channel ATTRIBUTE INDEX and default weight, mesh is calculated
Mark the channel assessed value of channel；According to channel assessed value and default assessment section, the quality of evaluation of target channel is determined.The present invention
The technical solution that embodiment provides calculates the activation conversion ratio of target channel, branch after the ad data according to target channel
Conversion ratio is paid, objective cost is obtained, visitor is monovalent, and according to its corresponding calculation formula, channel assessed value is calculated, according to the big of assessed value
The quality of small determining target channel, proposes a kind of method for evaluating quality of specific channels, to realize channels
Precisely monitoring and management.
Embodiment two
Fig. 2 is the flow chart of the appraisal procedure of advertising channel provided by Embodiment 2 of the present invention, in the base of above-described embodiment
On plinth, the embodiment of the present invention has advanced optimized the appraisal procedure of advertising channel, as shown in Fig. 2, after optimization of the embodiment of the present invention
The appraisal procedure of advertising channel mainly include the following steps:
The ad data for the target channel that S210, basis are got, determines the channel ATTRIBUTE INDEX of target channel.
S220, according to the activation conversion ratio, conversion ratio of trading, obtain objective cost, visitor's unit price, activation conversion ratio corresponding the
One default weight, the transaction corresponding second default weight of conversion ratio and default channel assess formula, calculate the canal of target channel
Road assessed value.
In the present embodiment, the corresponding first default power of activation conversion ratio the second default weight corresponding with conversion ratio of trading
It can obtain based on experience value, the corresponding first default weight of activation conversion ratio is preferably 0.3, and transaction conversion ratio is corresponding
Second default weight is 0.7.
According to the activation conversion ratio determined in above-described embodiment, conversion ratio of trading, obtain objective cost, visitor's unit price and first in advance
If weight, the second default weight, it is substituting in default channel assessment formula, channel assessed value is calculated.
Default channel assesses formula are as follows:
Val=a1×1/b-a2×1/c；
Wherein, Val is channel assessed value, a1For the product for activating conversion ratio and the first default weight, b is to obtain objective cost, a2
For the product of trade conversion ratio and the second default weight, c is visitor's unit price.
If S220, the channel evaluating value bit assess section in first, it is determined that the target channel is high-quality channel.
If S230, the channel evaluating value bit assess section in second, it is determined that the target channel is channel inferior.
If S240, the channel evaluating value bit assess section in third, it is determined that the target channel is false channel.
Further, in the present embodiment, presetting assessment section includes: the first assessment section, the second assessment section and the
Three assessment sections；And the first assessment section, the second assessment section and third assessment section are three continuous sections, and first comments
The intersection for estimating section, the second assessment section and third assessment section is default assessment section.
Such as: first assessment section [0.33,10] be the corresponding assessment section of high-quality channel, second assessment section [- 10,
0] or [10 ,+∞) be the corresponding assessment section of channel inferior, third assessment section (- ∞, -10] be that false channel is corresponding comments
Estimate section.
Illustratively, if channel assessed value is 5, channel assessed value 5 is located in the first assessment section [0.33,10], then
Determine that the corresponding target channel of channel assessed value 5 is high-quality channel.If channel assessed value is -5, channel assessed value -5 is located at the
In two assessments section [- 10,0], it is determined that the corresponding target channel of channel assessed value -5 is channel inferior.If channel assessed value
Be 15, channel assessed value 15 be located at second assessment section [10 ,+∞) in, it is determined that the corresponding target channel of channel assessed value 15
For channel inferior.If channel assessed value be -15, channel assessed value -15 be located at third assess section (- ∞, -10] in, then really
The corresponding target channel of channel assessed value 15 is determined for false channel.
Further, in the present embodiment, in order to simplify above-mentioned technical step, the embodiment of the present invention provides another reality
Apply mode.Above-mentioned evaluation process can be modeled, channel assessment models are established according to above-mentioned appraisal procedure, for realizing
Above-mentioned appraisal procedure.Further, neural network is established, a large amount of ad data is obtained and is input to neural network, be trained,
Obtain channel assessment models.The ad data that will acquire is input in trained channel assessment models, channel assessment models
Export assessment result.Assessment result is high-quality channel, channel inferior or false channel.
Further, also the ad data of available a large amount of high-quality channel is trained to high-quality assessment models, obtains big
The ad data of the channel inferior of amount is trained to assessment models inferior, and the ad data for obtaining a large amount of false channel is trained to void
False assessment models.The ad data of target channel is separately input into high-quality assessment models, assessment models inferior and false assessment
Model, then according to high-quality assessment models, the output result of assessment models inferior and false assessment models determines commenting for target channel
Estimate quality.
The present invention provides appraisal procedure, device, equipment and the storage medium of advertising channel, by according to the target got
The ad data of channel determines the channel ATTRIBUTE INDEX of target channel；According to channel ATTRIBUTE INDEX and default weight, mesh is calculated
Mark the channel assessed value of channel；According to channel assessed value and default assessment section, the quality of evaluation of target channel is determined.The present invention
The technical solution that embodiment provides calculates the activation conversion ratio of target channel, branch after the ad data according to target channel
Conversion ratio is paid, objective cost is obtained, visitor is monovalent, and according to its corresponding calculation formula, channel assessed value is calculated, according to the big of assessed value
The quality of small determining target channel, proposes a kind of method for evaluating quality of specific channels, to realize channels
Precisely monitoring and management.
Further, on the basis of the above embodiments, the embodiment of the invention provides a kind of specific target channels
The example of method for evaluating quality.Fig. 3 is the specific flow chart of the appraisal procedure of advertising channel provided by Embodiment 2 of the present invention.With
Family can trigger advertisement link by two ways in user terminal, one is search engine advertisement is triggered by search engine, separately
One is trigger advertisement by information flow.After user triggers advertisement link, page, third party's monitor supervision platform record are landed in access advertisement
The behavioral data of each user, and count the ad data in preset time period.Third party's monitor supervision platform will acquire advertisement number
According to being sent to big data analysis platform, big data analysis platform is according to the ad data got, using mentioning in above-described embodiment
The appraisal procedure of the advertising channel of confession assesses the quality of each advertisement promotion channel, so that market operation personnel can be according to commenting
Estimate result optimizing advertisement promotion channel, improve rate of return on investment, and carry out multidimensional molecule, identifies false flow, avoid expense
With waste.Further, above-mentioned assessment result can be shown, carries out visual analyzing, improve market operation business
Efficiency.
Embodiment three
Fig. 4 is the structural schematic diagram of the assessment device for the advertising channel that the embodiment of the present invention three provides, and the present embodiment can fit
For assessing the quality condition of the advertisement promotion channel of distributor's offer, the assessment device of the advertising channel can be by software
And/or hardware is realized.As shown in figure 4, the assessment device of advertising channel provided in an embodiment of the present invention specifically includes that
First determining module 410 determines the channel of target channel for the ad data according to the target channel got
ATTRIBUTE INDEX；
Computing module 420, for calculating the canal of the target channel according to the channel ATTRIBUTE INDEX and default weight
Road assessed value；
Second determining module 430, for determining the target channel according to the channel assessed value and default assessment section
Quality of evaluation.
The present invention provides the assessment device of advertising channel, by the ad data according to the target channel got, determines
The channel ATTRIBUTE INDEX of target channel；According to channel ATTRIBUTE INDEX and default weight, the channel assessed value of target channel is calculated；
According to channel assessed value and default assessment section, the quality of evaluation of target channel is determined.Technical side provided in an embodiment of the present invention
Case calculates the activation conversion ratio of target channel after the ad data according to target channel, pays conversion ratio, obtains objective cost,
Objective unit price, and according to its corresponding calculation formula, channel assessed value is calculated, the matter of target channel is determined according to the size of assessed value
Amount, proposes a kind of method for evaluating quality of specific channels, to realize the accurate monitoring and management of channels.
Specifically, the ad data includes: advertising cost, each user's access address, access number of users, trade user
Quantity, each customer transaction amount of money, each user's single reference duration, application program number of downloads and application program activate quantity.
Described device, further includes:
Module is obtained, for obtaining the corresponding advertising cost of target channel by monitoring system, each user's access address, visiting
Ask number of users, trade user quantity, each customer transaction amount of money, each user's single reference duration, application program number of downloads and
Application program activates quantity,
Further, the channel ATTRIBUTE INDEX includes: activation conversion ratio, conversion ratio of trading, obtains objective cost and visitor's unit price；
Correspondingly, computing module 420, specifically for according to the activation conversion ratio, conversion ratio of trading, obtain objective cost, visitor
Unit price, the corresponding first default weight of activation conversion ratio, the transaction corresponding second default weight of conversion ratio and default channel are commented
Estimate formula, calculates the channel assessed value of the target channel.
Specifically, the default channel assesses formula are as follows:
Val=a1×1/b-a2×1/c；
Wherein, Val is channel assessed value, a1For the product for activating conversion ratio and the first default weight, b is to obtain objective cost, a2
For the product of trade conversion ratio and the second default weight, c is visitor's unit price.
Further, the default assessment section includes: the first assessment section, the second assessment section and third assessment area
Between；
Correspondingly, the second determining module 430, assesses section in first if being specifically used for the channel evaluating value bit,
Determine that the target channel is high-quality channel；If the channel evaluating value bit assesses section in second, it is determined that the target
Channel is channel inferior；If the channel evaluating value bit assesses section in third, it is determined that the target channel is false canal
Road.
Specifically, first assessment section, the second assessment section and third assessment section are three continuous
Section, and the intersection in first assessment section, the second assessment section and third assessment section is default assessment
Section.
The assessment device of advertising channel provided by the embodiment of the present invention can be performed provided by any embodiment of the invention
The appraisal procedure of advertising channel has the corresponding functional module of execution method and beneficial effect.
Example IV
Fig. 5 is a kind of structural schematic diagram for equipment that the embodiment of the present invention four provides, as shown in figure 5, the equipment includes place
Manage device 510, memory 520, input unit 530 and output device 540；In equipment the quantity of processor 510 can be one or
It is multiple, in Fig. 5 by taking a processor 510 as an example；Processor 510, memory 520, input unit 530 and output dress in equipment
Setting 540 can be connected by bus or other modes, in Fig. 5 for being connected by bus.
Memory 520 is used as a kind of computer readable storage medium, can be used for storing software program, journey can be performed in computer
Sequence and module, if the corresponding program instruction/module of the appraisal procedure of the advertising channel in the embodiment of the present invention is (for example, advertisement
The first determining module 410, computing module 420 and the second determining module 430 in the assessment device of channel).Processor 510 passes through
Software program, instruction and the module being stored in memory 520 are run, thereby executing the various function application and number of equipment
According to processing, that is, realize the appraisal procedure of above-mentioned advertising channel.
Memory 520 can mainly include storing program area and storage data area, wherein storing program area can store operation system
Application program needed for system, at least one function；Storage data area, which can be stored, uses created data etc. according to terminal.This
Outside, memory 520 may include high-speed random access memory, can also include nonvolatile memory, for example, at least one
Disk memory, flush memory device or other non-volatile solid state memory parts.In some instances, memory 520 can be into one
Step includes the memory remotely located relative to processor 510, these remote memories can pass through network connection to equipment.On
The example for stating network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Input unit 530 can be used for receiving the number or character information of input, and generate with the user setting of equipment with
And the related key signals input of function control.Output device 540 may include that display screen etc. shows equipment.
Embodiment five
The embodiment of the present invention five also provides a kind of storage medium comprising computer executable instructions, and the computer can be held
Row is instructed when being executed by computer processor for executing a kind of appraisal procedure of advertising channel, this method comprises:
According to the ad data of the target channel got, the channel ATTRIBUTE INDEX of target channel is determined；
According to the channel ATTRIBUTE INDEX and default weight, the channel assessed value of the target channel is calculated；
According to the channel assessed value and default assessment section, the quality of evaluation of the target channel is determined.
Certainly, a kind of storage medium comprising computer executable instructions, computer provided by the embodiment of the present invention
The method operation that executable instruction is not limited to the described above, can also be performed advertising channel provided by any embodiment of the invention
Appraisal procedure in relevant operation
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is more
Good embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior art
Part can be embodied in the form of software products, which can store in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are with so that a computer is set
Standby (can be personal computer, server or the network equipment etc.) executes method described in each embodiment of the present invention.
It is worth noting that, in the embodiment of the assessment device of above-mentioned advertising channel, included each unit and module
It is only divided according to the functional logic, but is not limited to the above division, as long as corresponding functions can be realized；
In addition, the specific name of each functional unit is also only for convenience of distinguishing each other, the protection scope being not intended to restrict the invention.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (10)
1. a kind of appraisal procedure of advertising channel characterized by comprising
According to the ad data of the target channel got, the channel ATTRIBUTE INDEX of target channel is determined；
According to the channel ATTRIBUTE INDEX and default weight, the channel assessed value of the target channel is calculated；
According to the channel assessed value and default assessment section, the quality of evaluation of the target channel is determined.
2. the method according to claim 1, wherein the ad data includes: advertising cost, each user access
Address, access number of users, trade user quantity, each customer transaction amount of money, each user's single reference duration, application program downloading
Quantity and application program activate quantity.
3. according to the method described in claim 2, it is characterized in that, being determined according to the ad data of the target channel got
Before the channel ATTRIBUTE INDEX of target channel, further includes:
The corresponding advertising cost of target channel, each user's access address, access number of users, transaction use are obtained by monitoring system
Amount amount, each customer transaction amount of money, each user's single reference duration, application program number of downloads and application program activate quantity.
4. the method according to claim 1, wherein the channel ATTRIBUTE INDEX includes: activation conversion ratio, transaction
Conversion ratio obtains objective cost and visitor's unit price；
Correspondingly, calculating the channel assessed value of the target channel according to the channel ATTRIBUTE INDEX and default weight, wrap
It includes:
According to the activation conversion ratio, conversion ratio of trading, obtain the corresponding first default power of objective cost, visitor's unit price, activation conversion ratio
Weight, the transaction corresponding second default weight of conversion ratio and default channel assess formula, and the channel for calculating the target channel is commented
Valuation.
5. according to the method described in claim 4, it is characterized in that, the default channel assesses formula are as follows:
Val=a1×1/b-a2×1/c；
Wherein, Val is channel assessed value, a1For the product for activating conversion ratio and the first default weight, b is to obtain objective cost, a2To hand over
The product of easy conversion ratio and the second default weight, c are visitor's unit price.
6. the method according to claim 1, wherein the default assessment section includes: the first assessment section,
Two assessment sections and third assess section；
Correspondingly, it is described according to the channel assessed value and default assessment section, it determines the quality of evaluation of the target channel, wraps
It includes:
If the channel evaluating value bit assesses section in first, it is determined that the target channel is high-quality channel；
If the channel evaluating value bit assesses section in second, it is determined that the target channel is channel inferior；
If the channel evaluating value bit assesses section in third, it is determined that the target channel is false channel.
7. according to the method described in claim 6, it is characterized in that, it is described first assessment section, it is described second assessment section and
Third assessment section is three continuous sections, and first assessment section, the second assessment section and described the
The intersection in three assessment sections is default assessment section.
8. a kind of assessment device of advertising channel characterized by comprising
First determining module determines that the channel attribute of target channel refers to for the ad data according to the target channel got
Mark；
Computing module, for calculating the channel assessment of the target channel according to the channel ATTRIBUTE INDEX and default weight
Value；
Second determining module, for determining the assessment of the target channel according to the channel assessed value and default assessment section
Quality.
9. a kind of equipment, which is characterized in that the equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now appraisal procedure of the advertising channel as described in any in claim 1-7.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The appraisal procedure of the advertising channel as described in any in claim 1-7 is realized when execution.
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| CN201910515901.7A CN110232597A (en) | 2019-06-14 | 2019-06-14 | Appraisal procedure, device, equipment and the storage medium of advertising channel |
| PCT/CN2019/118987 WO2020248508A1 (en) | 2019-06-14 | 2019-11-15 | Method, device and apparatus for evaluating advertising channel, and storage medium |
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