CN110930193B - Advertisement conversion rate evaluation method, advertisement conversion rate evaluation device, computer equipment and storage medium - Google Patents

Advertisement conversion rate evaluation method, advertisement conversion rate evaluation device, computer equipment and storage medium Download PDF

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CN110930193B
CN110930193B CN201911154565.4A CN201911154565A CN110930193B CN 110930193 B CN110930193 B CN 110930193B CN 201911154565 A CN201911154565 A CN 201911154565A CN 110930193 B CN110930193 B CN 110930193B
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identifier
terminal
installation
browsing
application
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CN110930193A (en
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申玉宝
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Zhejiang Dasou Vehicle Software Technology Co Ltd
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Zhejiang Dasou Vehicle Software Technology Co Ltd
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

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Abstract

The application relates to an advertisement conversion rate evaluation method, an advertisement conversion rate evaluation device, computer equipment and a storage medium. The method comprises the following steps: receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal; receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal; generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; searching an application identifier to be evaluated, which is matched with a stored advertisement identifier, from a database, and acquiring an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated; and comparing the obtained installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier. By adopting the method, the user can be accurately identified, and the accuracy of advertisement conversion rate statistics is improved.

Description

Advertisement conversion rate evaluation method, advertisement conversion rate evaluation device, computer equipment and storage medium
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and apparatus for evaluating advertisement conversion rate, a computer device, and a storage medium.
Background
With the development of internet technology, online advertising has become a major advertising mode for many merchants, and advertisers or advertising platforms generally need to analyze the conversion rate of advertisements to screen out interested user groups, so as to make effective advertising modes. The traditional conversion rate estimating method needs a user to fill in a mobile phone number or input a user account to determine the user, otherwise, the user is difficult to identify, and the behavior of the user for downloading an application program cannot be confirmed, so that the accurate conversion rate of advertisement delivery cannot be obtained through statistics.
Disclosure of Invention
In view of the foregoing, it is desirable to provide an advertisement conversion rate evaluation method, apparatus, computer device, and storage medium that can accurately identify a user and improve the accuracy of advertisement conversion rate statistics.
A method of advertisement conversion assessment, the method comprising:
receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal;
Receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal;
generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request;
searching an application identifier to be evaluated, which is matched with a stored advertisement identifier, from a database, and acquiring an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated;
and comparing the obtained installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier.
In one embodiment, the generating, according to the application browsing request, a device browsing identifier corresponding to the second terminal identifier includes:
encoding the application identifier of the application browsing request by adopting a Geohash algorithm to generate a Geohash encoding character string of the second terminal identifier;
and encrypting the Geohash coding character string and the second terminal identifier according to a data encryption algorithm to generate a device browsing identifier.
In one embodiment, the comparing the installation identifier with the device browsing identifier and evaluating the conversion rate of the advertisement identifier includes:
Analyzing a first terminal identifier from the installation identifier, and analyzing a second terminal identifier from the equipment browsing identifier;
comparing the first terminal identifier with the second terminal identifier, and generating a comparison result;
and counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers, and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
In one embodiment, the comparing the first terminal identifier with the second terminal identifier and generating a comparison result includes:
judging whether the first terminal identifier is consistent with the second terminal identifier;
when the installation identifiers are judged to be consistent, extracting installation time from the installation identifiers and extracting browsing time from the equipment browsing identifiers;
acquiring a preset time threshold;
and when the difference value between the installation time and the browsing time is not greater than a preset time threshold value, generating a comparison result of the installation identifier and the equipment browsing identifier.
In one embodiment, the first terminal identifier includes any one or more of a terminal device identifier, a device connection port, and an advertisement identifier acquisition mode.
A method of advertisement conversion assessment, the method comprising:
Receiving an application installation request sent by a first user terminal, wherein the application installation request carries a first terminal identifier and an advertisement identifier;
acquiring a program installation package corresponding to the advertisement identifier, transmitting the program installation package to a first user terminal according to a first terminal identifier, and setting the transmission time as installation time;
generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sending the installation identifier to an evaluation server; wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier.
A conversion evaluation method, the method comprising:
acquiring a first feature and a second feature corresponding to a program block, wherein the first feature carries an installation address and installation terminal information of the program block, and the second feature carries a browsing interface and browsing terminal information of the program block;
calculating the installation address and the browsing interface by adopting a grid algorithm to obtain a first GEOHASH value and a second GEOHASH value, and generating a first identification code corresponding to a first feature and a second identification code corresponding to a second feature by adopting an encryption algorithm for the first GEOHASH value, the installation terminal information, the second GEOHASH value and the browsing terminal information;
Acquiring the first identification code and the second identification code from a database, and decrypting the first identification code and the second identification code to obtain a third feature corresponding to the first feature and a fourth feature corresponding to the second feature;
and comparing the third characteristic with the fourth characteristic, and calculating the conversion rate between program block installation and browsing according to the comparison result.
An advertisement conversion rate assessment apparatus, the apparatus comprising:
the installation identification receiving module is used for receiving an installation identification sent by the operation server, wherein the installation identification carries a first terminal identification and an advertisement identification of a first user terminal;
the browsing request receiving module is used for receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier;
the browsing identifier generation module is used for generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request;
the search matching module is used for searching the application identifier to be evaluated, which is matched with the stored advertisement identifier, from the database and acquiring the installation identifier of the stored advertisement identifier and the equipment browsing identifier of the application identifier to be evaluated;
And the comparison evaluation module is used for comparing the acquired installation identifier with the equipment browsing identifier and evaluating the conversion rate of the advertisement identifier.
In one embodiment, the browsing identifier generating module includes:
the transcoding unit is used for encoding the second terminal identifier of the application browsing request by adopting a Geohash algorithm and generating a Geohash encoding character string of the second terminal identifier;
and the encryption unit is used for encrypting the Geohash coding character string and the application identifier according to the data encryption algorithm to generate the equipment browsing identifier.
A computer device comprising a memory storing a computer program and a processor implementing the steps of the method described above when the processor executes the computer program.
A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the above method.
The advertisement conversion rate evaluation method, the advertisement conversion rate evaluation device, the computer equipment and the storage medium are used for receiving the installation identification sent by the operation and maintenance server, wherein the installation identification carries the first terminal identification and the advertisement identification of the first user terminal; receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal; generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; by comparing the installation identifier with the device browsing identifier, the user is rapidly and accurately identified, the behavior of the user for downloading the application program is confirmed, the conversion rate of the advertisement identifier is accurately counted, and accordingly the accuracy of advertisement conversion rate estimation is improved.
Drawings
FIG. 1 is an application scenario diagram of an advertisement conversion rate evaluation method in one embodiment;
FIG. 2 is a flow diagram of a method for advertisement conversion evaluation in one embodiment;
FIG. 3 is a flow diagram of a device browsing identifier generation step in one embodiment;
FIG. 4 is a flow chart illustrating an advertisement conversion evaluation step in one embodiment;
FIG. 5 is a flowchart of a method for evaluating advertisement conversion rate according to another embodiment;
FIG. 6 is a flow chart of a method of advertisement conversion evaluation in some embodiments;
FIG. 7 is a flow chart of a conversion evaluation method in some embodiments;
FIG. 8 is a block diagram of an advertisement conversion rate evaluation apparatus in one embodiment;
fig. 9 is an internal structural diagram of a computer device in one embodiment.
Detailed Description
The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
The advertisement conversion rate evaluation method provided by the application can be applied to an application environment shown in figure 1. Wherein the operation server 102 communicates with the first user terminal 106 through a network, and the operation server 102 and the second user terminal 108 communicate with the evaluation server 104 through networks, respectively. The operation and maintenance server 102 receives an application installation request sent by the first user terminal 106, where the application installation request carries an advertisement identifier and a first terminal identifier. The operation and maintenance server 102 generates an installation identifier according to the application installation request, and the installation identifier is used for evaluating the conversion rate of the advertisement identifier. The evaluation server 104 receives the installation identifier sent by the operation server 102, where the installation identifier carries the first terminal identifier of the first user terminal 106 and the advertisement identifier. The evaluation server 104 receives an application browsing request sent by the second user terminal 108, where the application browsing request carries the second terminal identifier and the application identifier of the second user terminal. The evaluation server 104 generates a device browsing identifier corresponding to the second terminal identifier according to the application browsing request. The evaluation server 104 searches the database for the application identifier to be evaluated that matches the stored advertisement identifier, and obtains the installation identifier of the stored advertisement identifier and the device browsing identifier of the application identifier to be evaluated. The evaluation server 104 compares the acquired installation identifier and the device browsing identifier, and evaluates the conversion rate of the advertisement identifier. The first user terminal 106 and the second user terminal 108 may be, but not limited to, various personal computers, notebook computers, smartphones, tablet computers and portable intelligent devices, and the operation server 102 and the evaluation server 104 may be implemented by a separate server or a server cluster formed by a plurality of servers. In some embodiments, the operation and maintenance server 102 and the evaluation server 104 may be provided in one server or a cluster of servers.
In one embodiment, as shown in fig. 2, an advertisement conversion rate evaluation method is provided, and an example of application of the method to the evaluation server in fig. 1 is described, including the following steps:
step 202, receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal.
The installation identifier is used for evaluating the conversion rate of the advertisement identifier. The installation identifier carries a first terminal identifier and an advertisement identifier of the first user terminal. The first user terminal is a terminal that downloads and installs an application corresponding to the advertisement identification. The operation and maintenance server is a server which stores the application program corresponding to the advertisement identifier, and can be an application program installation platform or an application program generation platform. The advertisement identifier is used for identifying the acquisition mode of the application program, and the advertisement identifier can be used for arranging the installation links of the application program into an advertisement link form, or embedding part of pages in the webpage by the installation links of the application program and arranging the webpage into the advertisement link form. For example, the advertisement identifier may be a program installation two-dimensional code, and the two-dimensional code may further include information such as an advertisement identifier delivery address. And the evaluation server receives the installation identification sent by the operation and maintenance server.
Step 204, receiving an application browsing request sent by the second user terminal, where the application browsing request carries a second terminal identifier and an application identifier of the second user terminal.
The second user terminal is a terminal in which an application has been installed and browsed. The application browsing request is used for requesting to browse at least one piece of information in the application program, and the application browsing request carries a second terminal identifier of the second user terminal and an application identifier of the application program. For example, the application browsing request may be an application opening request. And the evaluation server receives the application browsing request sent by the second user terminal.
And 206, generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request.
And the evaluation server generates a device browsing identifier corresponding to the second terminal representation according to the application browsing request. The server may encrypt the second terminal identifier and the application identifier in the application browsing request by using a data encryption algorithm, and generate the device browsing identifier from the encrypted second terminal identifier and the encrypted application identifier. The evaluation server may store the device browsing identification in a database for the next query.
Step 208, searching the database for the application identifier to be evaluated, which is matched with the stored advertisement identifier, and acquiring the installation identifier of the stored advertisement identifier and the device browsing identifier of the application identifier to be evaluated.
The application identifier to be evaluated is an application identifier stored in the database, and the application identifier can be matched with a specific advertisement identifier. The database stores an installation identifier and a device browsing identifier respectively. In the database, one advertisement identifier corresponds to only one application identifier, and one application identifier can correspond to a plurality of advertisement identifiers. The evaluation server can identify the advertisement source of the application program through the advertisement identifier in the installation identifier, and can also identify the application terminal for installing the application program through the second terminal identifier of the equipment browsing identifier. The evaluation server searches the database for an application identification to be evaluated that matches the stored advertisement identification. The evaluation server may parse the advertisement identifier from the installation identifier, and the evaluation server may parse the application identifier from the device browsing identifier. And the evaluation server determines the application identifier to be evaluated corresponding to the advertisement identifier according to the corresponding relation between the advertisement identifier and the application identifier in the database. The evaluation server acquires the installation identification of the stored advertisement identification and the equipment browsing identification of the application identification to be evaluated from the database.
Step 210, comparing the obtained installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier.
And the evaluation server compares the acquired installation identifier with the equipment browsing identifier and evaluates the conversion rate of the advertisement identifier. The evaluation server can extract a first terminal identifier from the installation identifier and extract a second terminal identifier from the device browsing identifier; and the evaluation server compares the first terminal identifier with the second terminal identifier to generate a comparison result. The evaluation server can count the number of requests of the first terminal identifiers corresponding to the advertisement identifiers, and calculate the conversion rate of the advertisement identifiers according to the comparison result and the number of requests. The evaluation server may also count intersections of the same terminal identifier with the installation identifier and the device browsing identifier, and calculate a conversion rate of the advertisement identifier according to the intersections. For example, when the evaluation server parses out 8 first terminal identifications in the installation identifications and parses out 10 second terminal identifications in the device browsing identifications, the evaluation server counts intersections of the same terminal identification occurring between the installation identifications and the device browsing identifications, the number of terminal identifications in the intersections is 6, and the evaluation server calculates a conversion rate of the advertisement identifications, wherein the conversion rate=the number of intersections/the number of installation identifications×100%, that is, the conversion rate=6/8×100% =75%.
In the advertisement conversion rate evaluation method, an installation identifier sent by an operation and maintenance server is received, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal; receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal; generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; by comparing the installation identifier with the device browsing identifier, the user is rapidly and accurately identified, the behavior of the user for downloading the application program is confirmed, the conversion rate of the advertisement identifier is accurately counted, and accordingly the accuracy of advertisement conversion rate estimation is improved.
In another embodiment, as shown in fig. 3, generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request includes the following steps:
and 302, encoding a second terminal identifier of the application browsing request by adopting a Geohash algorithm, and generating a Geohash encoding character string of the second terminal identifier.
And the evaluation server adopts a Geohash algorithm to encode the second terminal identifier of the application browsing request, and generates a Geohash encoding character string of the application identifier. The evaluation server can encode the associated information related to the user identification, so that the user information is prevented from being revealed. The second terminal identifier may be an identification code of the terminal, such as a CMIIT ID, a network access permission number, etc., that characterizes the unique user. The evaluation server may divide the preset area into n×n rectangular areas with equal size, and perform standard GeoHash encoding on the areas according to a standard GeoHash rule, that is, a Morton encoding rule, and then generate a GeoHash encoding string of the second terminal identifier according to the preset longitude and latitude. The evaluation server may also encode the first terminal identifier in the installation identifier, and store the encoded installation identifier.
When the preset area is an actual geographic position, the longitude and latitude of the advertisement mark can be the specific longitude and latitude of the position where the advertisement mark is located, the longitude of the second terminal mark can be the CMIIT ID of the terminal, and the latitude can be the network access permission number; when the preset area is a character string formed by identification codes, the longitude of the advertisement identification can be a webpage, the latitude can be a system API/IP address, the longitude of the second terminal identification can be a CMIIT ID of the terminal, and the latitude can be an access permission number.
And step 304, encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier.
The data encryption algorithm may be a single hash function algorithm, such as MD5, SHA1, SHA256, SHA512, etc., or a message authentication code algorithm, such as HMAC-MD5, HMAC-SHA1, etc. And the evaluation server encrypts the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier.
In the advertisement conversion rate evaluation method, the related information related to user identification is encoded through the Geohash algorithm, so that the leakage of the user information is avoided, and the application browsing request is encrypted through the data encryption algorithm, so that the probability of information leakage is further reduced, and the safety of data is improved.
In one embodiment, as shown in fig. 4, the comparison of the installation identifier and the device browsing identifier, and the evaluation of the conversion rate of the advertisement identifier, includes the following steps:
step 402, a first terminal identifier is parsed from the installation identifier, and a second terminal identifier is parsed from the device browsing identifier.
The installation identifier is used for evaluating the conversion rate of the advertisement identifier, and can carry the first terminal identifier and the advertisement identifier, or can carry the first terminal identifier, the advertisement identifier, the terminal equipment model number, the system version number and the like. The first terminal identifier may include any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode. The device browsing identifier may carry a second terminal identifier and an application identifier, and may also carry a second terminal identifier, an application identifier, a terminal device model number, a system version number, and the like. The second terminal identifier may include any one or more of a terminal device identification code and a device connection port. The terminal equipment identification code may be CMIIT ID of the terminal, access permission number, etc. The evaluation server analyzes the first terminal identification from the installation identification and analyzes the second terminal identification from the device browsing identification.
And step 404, comparing the first terminal identifier with the second terminal identifier, and generating a comparison result.
And the evaluation server compares the first terminal identifier with the second terminal identifier and generates a comparison result. The evaluation server can calculate the comparison similarity of the first terminal identifier and the second terminal identifier, and obtain the preset similarity. When the comparison similarity is not smaller than the preset similarity, the evaluation server generates a comparison result corresponding to the first terminal identifier and the second terminal identifier; when the comparison similarity is smaller than the preset similarity, the evaluation server generates a comparison result which does not correspond to the first terminal identifier and the second terminal identifier. The evaluation server can also extract the identification code representing the unique user from the first terminal identification and the second terminal identification, and compare the identification code of the first terminal identification with the identification code of the second terminal identification, and when the identification codes are completely consistent, the evaluation server generates a comparison result corresponding to the first terminal identification and the second terminal identification; when the identification codes are not completely consistent, the evaluation server generates a comparison result of the first terminal identification and the second terminal identification which are not corresponding.
Step 406, counting the number of requests of the first terminal identifier corresponding to the advertisement identifier, and calculating the conversion rate of the advertisement identifier according to the comparison result and the number of requests.
The evaluation server can count the number of requests of the first terminal identifiers corresponding to the advertisement identifiers, and calculate the conversion rate of the advertisement identifiers according to the comparison result and the number of requests. For example, the number of requests of the first terminal identifier corresponding to the advertisement identifier is counted as 100 by the evaluation server, the number of comparison results corresponding to the first terminal identifier and the second terminal identifier in the comparison result is counted as 60 by the evaluation server, and the conversion rate of the advertisement identifier is calculated as 60% according to the comparison result and the number of requests by the evaluation server.
In another embodiment, the comparing the first terminal identifier and the second terminal identifier and generating a comparison result includes the following steps: judging whether the first terminal identifier is consistent with the second terminal identifier; when the installation time is judged to be consistent, the installation time is extracted from the installation identification, and the browsing time is extracted from the equipment browsing identification; acquiring a preset time threshold; and when the difference value between the installation time and the browsing time is not greater than a preset time threshold value, generating a comparison result of matching the installation identifier and the equipment browsing identifier.
The evaluation server judges whether the first terminal identifier is consistent with the second terminal identifier, the evaluation server can extract the identification code representing the unique user from the first terminal identifier and the second terminal identifier, and compares the identification code of the first terminal identifier with the identification code of the second terminal identifier, and when the identification codes are completely consistent, the evaluation server judges that the first terminal identifier is consistent with the second terminal identifier; when the identification codes are not completely consistent, the evaluation server judges that the first terminal identification and the second terminal identification are not consistent.
The installation time may be a time when the operation and maintenance server receives the application installation request of the first user terminal, or may be a time when the operation and maintenance server transmits the application installation program to the first user terminal. The browsing time is the time when the evaluation server receives an application browsing request. When the first terminal identification and the second terminal identification are judged to be consistent, the evaluation server extracts the installation time from the installation identification and extracts the browsing time from the equipment browsing identification. The evaluation server acquires a preset time threshold. The preset time threshold is a maximum time threshold for evaluating whether the installation identity and the device browsing identity are related. When the difference value between the installation time and the browsing time is not larger than the preset time threshold value, the evaluation server generates a comparison result of the matching of the installation identifier and the equipment browsing identifier. When the first terminal identification is inconsistent with the second terminal identification or the difference value between the installation time and the browsing time is larger than a preset time threshold, the evaluation server generates a comparison result that the installation identification and the equipment browsing identification are not matched.
In the advertisement conversion rate evaluation method, the server to be evaluated compares whether the installation identifier and the equipment browsing identifier are consistent or not, and also compares the time of the installation identifier and the equipment browsing identifier, so that the conversion rate in a preset period is evaluated pertinently, the real-time performance of conversion rate capture can be improved, the invasiveness of capturing behaviors is reduced, and the effectiveness of advertisement conversion rate data is improved.
In another embodiment, as shown in fig. 5, an advertisement conversion rate evaluation method is provided, and the method is applied to the operation and maintenance server in fig. 1 for illustration, and includes the following steps:
step 502, receiving an application installation request sent by a first user terminal, where the application installation request carries a first terminal identifier and an advertisement identifier.
The first user terminal is a terminal that downloads and installs an application corresponding to the advertisement identification. The application installation request is a request for installing an application program, and the application installation request carries a first terminal identifier and an advertisement identifier. The first terminal identifier may include any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode. The first user terminal may generate an application installation request by scanning or clicking on the advertisement identification. And the operation and maintenance server receives an application installation request sent by the first user terminal.
Step 504, a program installation package corresponding to the advertisement identifier is obtained, the program installation package is sent to the first user terminal according to the first terminal identifier, and the sending time is set as the installation time.
The operation and maintenance server obtains a program installation package corresponding to the advertisement identifier, sends the program installation package to the first user terminal according to the first terminal identifier, and sets the sending time as installation time.
Step 506, generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sending the installation identifier to an evaluation server; wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier.
The installation identifier is used for evaluating the conversion rate of the advertisement identifier and can carry the first terminal identifier and the advertisement identifier. The installation identifier can also carry installation time, code scanning software for acquiring the advertisement identifier, equipment model and equipment version of the first user terminal and the like. The operation and maintenance server can generate an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and send the installation identifier to the evaluation server. The operation and maintenance server can also adopt a Geohash algorithm to encode the first terminal identifier and the like, and then generate the installation identifier.
In another embodiment, as shown in fig. 6, there is provided an advertisement conversion rate evaluation method, including the steps of:
step 601, the operation and maintenance server 102 receives an application installation request sent by the first user terminal 106, where the application installation request carries a first terminal identifier and an advertisement identifier;
step 602, the operation and maintenance server 102 obtains a program installation package corresponding to the advertisement identifier, sends the program installation package to the first user terminal 106 according to the first terminal identifier, and sets the sending time as the installation time;
Step 603, the operation and maintenance server 102 generates an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sends the installation identifier to the evaluation server 104; the installation identifier is used for evaluating the conversion rate of the advertisement identifier;
step 604, the evaluation server 104 receives the installation identifier sent by the operation server and stores the installation identifier in the database;
step 605, the evaluation server 104 receives an application browsing request sent by the second user terminal 108, where the application browsing request carries a second terminal identifier and an application identifier of the second user terminal;
step 606, the evaluation server 104 generates a device browsing identifier corresponding to the second terminal identifier according to the application browsing request, and stores the device browsing identifier in the database;
step 607, when receiving the advertisement identification evaluation instruction, the evaluation server 104 searches the database for the application identification to be evaluated that matches the stored advertisement identification, and obtains the installation identification of the stored advertisement identification and the device browsing identification of the application identification to be evaluated;
in step 608, the evaluation server 104 compares the obtained installation identifier and the device browsing identifier, and evaluates the conversion rate of the advertisement identifier.
In another embodiment, as shown in FIG. 7, a conversion evaluation method is provided, comprising the steps of:
step 702, acquiring a first feature and a second feature corresponding to the program block, wherein the first feature carries an installation address and installation terminal information of the program block, and the second feature carries a browsing interface and browsing terminal information of the program block.
The first feature carries the installation address and the installation terminal information of the program block. The program blocks may be an EXE file, or a dynamic link library (DLL-Dynamic Linking Library, DLL library), or a device driver, or may be data resources that one program contains that can be accessed by another program. The display of the program blocks may be an application, for example, an APP or the like. The installation address may be a physical address of the terminal, a port address or a geographical address of the terminal connection, etc. The installation terminal information may include at least one of an installation program block, a device model number of the terminal, and a system version number of the device. The second feature carries the browsing interface of the program block and browsing terminal information. The browsing interface is a service interface that is connected when the user uses the program block. The browsing terminal information may include at least one of a browsing block, a device model number of the browsing terminal, and a system version number of the device. The server obtains the first feature and the second feature. The first feature and the second feature are corresponding to a preset program block and have specific relation with each other. For example, the association between the first feature and the second feature may be: the acquisition time of the two features is not more than a preset threshold value, or the first features or the second features both carry the equipment model of the same terminal, or the first features or the second features both carry the system version number of the same equipment, and the like.
Step 704, calculating the installation address and the browsing interface by using a grid algorithm to obtain a first geoash value and a second geoash value, and generating a first identification code corresponding to the first feature and a second identification code corresponding to the second feature by using an encryption algorithm for the first geoash value and the installation terminal information, the second geoash value and the browsing terminal information.
The server calculates the installation address and the browsing interface to obtain a first GEOHASH value and a second GEOHASH value respectively by adopting a grid algorithm, and generates a first identification code corresponding to the first feature and a second identification code corresponding to the second feature respectively for the first GEOHASH value, the installation terminal information, the second GEOHASH value and the browsing terminal information by adopting an encryption algorithm. The encryption algorithm may be a single hash function algorithm, such as MD5, SHA1, SHA256, SHA512, etc., and the data encryption algorithm may also be a message authentication code algorithm, such as HMAC-MD5, HMAC-SHA1, etc. The server may store the generated first identification code and second identification code in a database.
Step 706, obtaining the first identification code and the second identification code from the database, and decrypting the first identification code and the second identification code to obtain a third feature corresponding to the first feature and a fourth feature corresponding to the second feature.
The database is used for storing all the generated first identification codes and second identification codes. The server may obtain the first identifier and the second identifier from the database, and decrypt the first identifier and the second identifier to obtain a third feature corresponding to the first feature and a fourth feature corresponding to the second feature. In this embodiment, the first identification code corresponds to the installation identifier in the foregoing embodiment, and the second identification code corresponds to the device browsing identifier in the foregoing embodiment.
Step 708, comparing the third feature with the fourth feature, and calculating the conversion rate between the installation and browsing of the program block according to the comparison result.
The server compares the third feature with the fourth feature, and calculates the conversion rate between program block installation and browsing according to the comparison result. The server may extract the installation terminal information corresponding to the first feature from the third feature, extract the browsing terminal information corresponding to the second feature from the fourth feature, and compare the installation terminal information with the browsing terminal information to generate a comparison result. The server may count the number of requests for the first feature corresponding to the block, and calculate the conversion rate of the block according to the comparison result and the number of requests.
In the conversion rate evaluation method, a first feature and a second feature are obtained, and a first identification code corresponding to the first feature and a second identification code corresponding to the second feature are generated; decrypting the first identification code and the second identification code to obtain a third feature corresponding to the first feature and a fourth feature corresponding to the second feature; by comparing the third feature with the fourth feature, the conversion rate of the program block can be quickly and accurately identified.
It should be understood that, although the steps in the flowcharts of fig. 2-7 are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps of fig. 2-7 may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor does the order in which the sub-steps or stages are performed necessarily occur in sequence, but may be performed alternately or alternately with at least a portion of other steps or sub-steps or stages of other steps.
In one embodiment, as shown in fig. 8, there is provided an advertisement conversion rate evaluation apparatus including: an installation identification receiving module 802, a browsing request receiving module 804, a browsing identification generating module 806, a search matching module 808, and an alignment evaluation module 810, wherein:
the installation identifier receiving module 802 is configured to receive an installation identifier sent by the operation and maintenance server, where the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal.
The browsing request receiving module 804 is configured to receive an application browsing request sent by the second user terminal, where the application browsing request carries a second terminal identifier and an application identifier.
The browse identifier generating module 806 is configured to generate, according to the application browse request, a device browse identifier corresponding to the second terminal identifier.
And a search matching module 808, configured to search the database for the application identifier to be evaluated that matches the stored advertisement identifier, and obtain the installation identifier of the stored advertisement identifier and the device browsing identifier of the application identifier to be evaluated.
The comparison and evaluation module 810 is configured to compare the obtained installation identifier with the device browsing identifier, and evaluate the conversion rate of the advertisement identifier.
In some embodiments, the browse identification generation module 806 includes a transcoding unit and an encryption unit, wherein:
And the transcoding unit is used for encoding the second terminal identifier of the application browsing request by adopting a Geohash algorithm and generating a Geohash encoding character string of the second terminal identifier.
And the encryption unit is used for encrypting the Geohash coding character string and the application identifier according to the data encryption algorithm to generate the equipment browsing identifier.
In another embodiment, the alignment evaluation module 810 includes an parsing unit, an alignment unit, and a statistical calculation unit, wherein:
the analyzing unit is used for analyzing the first terminal identification from the installation identification and analyzing the second terminal identification from the equipment browsing identification.
And the comparison unit is used for comparing the first terminal identifier with the second terminal identifier and generating a comparison result.
The statistical calculation unit is used for counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
In one embodiment, the comparison evaluation module 810 includes a judging unit, a time extracting unit, a threshold value obtaining unit, and a comparison result generating unit, wherein:
and the judging unit is used for judging whether the first terminal identifier is consistent with the second terminal identifier.
And the time extraction unit is used for extracting the installation time from the installation identifier and extracting the browsing time from the equipment browsing identifier when the installation time is judged to be consistent.
The threshold value acquisition unit is used for acquiring a preset time threshold value.
And the comparison result generating unit is used for generating a comparison result of matching the installation identifier and the equipment browsing identifier when the difference value between the installation time and the browsing time is not larger than the preset time threshold value.
In one embodiment, the first terminal identifier includes any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode.
In one embodiment, an advertisement conversion rate evaluation device is provided, which comprises a request receiving module, a request processing module and an installation identification generating module, wherein:
the request receiving module is used for receiving an application installation request sent by the first user terminal, wherein the application installation request carries a first terminal identifier and an advertisement identifier.
The request processing module is used for acquiring a program installation package corresponding to the advertisement identifier, sending the program installation package to the first user terminal according to the first terminal identifier, and setting the sending time as the installation time.
The installation identifier generation module is used for generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm and sending the installation identifier to the evaluation server. Wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier.
For specific limitations on the advertisement conversion rate evaluation device, reference may be made to the above limitation on the advertisement conversion rate evaluation method, and no further description is given here. The respective modules in the above advertisement conversion rate evaluation apparatus may be implemented in whole or in part by software, hardware, and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be an evaluation server, the internal structure of which may be as shown in fig. 9. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is for storing advertisement conversion rate assessment data. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of advertisement conversion evaluation.
It will be appreciated by persons skilled in the art that the architecture shown in fig. 9 is merely a block diagram of some of the architecture relevant to the present inventive arrangements and is not limiting as to the computer device to which the present inventive arrangements are applicable, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.
In one embodiment, a computer device is provided comprising a memory storing a computer program and a processor that when executing the computer program performs the steps of: receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal; receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal; generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; searching an application identifier to be evaluated, which is matched with the stored advertisement identifier, from a database, and acquiring an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated; and comparing the acquired installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier.
In one embodiment, the generating, by the processor, a device browsing identifier corresponding to the second terminal identifier according to the application browsing request when the processor executes the computer program includes: encoding a second terminal identifier of the application browsing request by adopting a Geohash algorithm to generate a Geohash encoding character string of the second terminal identifier; and encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier.
In one embodiment, the comparing the installation identifier and the device browsing identifier, which are implemented when the processor executes the computer program, and evaluating the conversion rate of the advertisement identifier, includes: analyzing a first terminal identifier from the installation identifier, and analyzing a second terminal identifier from the equipment browsing identifier; comparing the first terminal identifier with the second terminal identifier, and generating a comparison result; and counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers, and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
In one embodiment, the comparing the first terminal identifier and the second terminal identifier implemented when the processor executes the computer program, and generating a comparison result, includes: judging whether the first terminal identifier is consistent with the second terminal identifier; when the installation time is judged to be consistent, the installation time is extracted from the installation identification, and the browsing time is extracted from the equipment browsing identification; acquiring a preset time threshold; and when the difference value between the installation time and the browsing time is not greater than a preset time threshold value, generating a comparison result of matching the installation identifier and the equipment browsing identifier.
In one embodiment, the first terminal identifier implemented when the processor executes the computer program includes any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode.
In one embodiment, a computer device is provided comprising a memory storing a computer program and a processor that when executing the computer program performs the steps of: receiving an application installation request sent by a first user terminal, wherein the application installation request carries a first terminal identifier and an advertisement identifier; acquiring a program installation package corresponding to the advertisement identifier, transmitting the program installation package to the first user terminal according to the first terminal identifier, and setting the transmission time as installation time; generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sending the installation identifier to an evaluation server; wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier.
In one embodiment, a computer device is provided comprising a memory storing a computer program and a processor that when executing the computer program performs the steps of: acquiring a first feature and a second feature corresponding to the program block, wherein the first feature carries an installation address and installation terminal information of the program block, and the second feature carries a browsing interface and browsing terminal information of the program block; calculating an installation address and a browsing interface by adopting a grid algorithm to obtain a first GEOHASH value and a second GEOHASH value, and generating a first identification code corresponding to a first characteristic and a second identification code corresponding to a second characteristic by adopting an encryption algorithm to the first GEOHASH value, the installation terminal information, the second GEOHASH value and the browsing terminal information; acquiring a first identification code and a second identification code from a database, decrypting the first identification code and the second identification code, and obtaining a third feature corresponding to the first feature and a fourth feature corresponding to the second feature; and comparing the third characteristic with the fourth characteristic, and calculating the conversion rate between program block installation and browsing according to the comparison result.
In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of: receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal; receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal; generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; searching an application identifier to be evaluated, which is matched with the stored advertisement identifier, from a database, and acquiring an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated; and comparing the acquired installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier.
In one embodiment, the generating, by the processor, a device browsing identifier corresponding to the second terminal identifier according to the application browsing request includes: encoding a second terminal identifier of the application browsing request by adopting a Geohash algorithm to generate a Geohash encoding character string of the second terminal identifier; and encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier.
In one embodiment, a computer program, when executed by a processor, performs a comparison of an installation identifier and a device browsing identifier, and evaluates a conversion rate of an advertisement identifier, including: analyzing a first terminal identifier from the installation identifier, and analyzing a second terminal identifier from the equipment browsing identifier; comparing the first terminal identifier with the second terminal identifier, and generating a comparison result; and counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers, and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
In one embodiment, a computer program, when executed by a processor, performs the steps of comparing a first terminal identifier with a second terminal identifier, and generating a comparison result, including: judging whether the first terminal identifier is consistent with the second terminal identifier; when the installation time is judged to be consistent, the installation time is extracted from the installation identification, and the browsing time is extracted from the equipment browsing identification; acquiring a preset time threshold; and when the difference value between the installation time and the browsing time is not greater than a preset time threshold value, generating a comparison result of matching the installation identifier and the equipment browsing identifier.
In one embodiment, the first terminal identifier implemented when the computer program is executed by the processor includes any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode.
In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of: receiving an application installation request sent by a first user terminal, wherein the application installation request carries a first terminal identifier and an advertisement identifier; acquiring a program installation package corresponding to the advertisement identifier, transmitting the program installation package to the first user terminal according to the first terminal identifier, and setting the transmission time as installation time; generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sending the installation identifier to an evaluation server; wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier.
In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of: acquiring a first feature and a second feature corresponding to the program block, wherein the first feature carries an installation address and installation terminal information of the program block, and the second feature carries a browsing interface and browsing terminal information of the program block; calculating an installation address and a browsing interface by adopting a grid algorithm to obtain a first GEOHASH value and a second GEOHASH value, and generating a first identification code corresponding to a first characteristic and a second identification code corresponding to a second characteristic by adopting an encryption algorithm to the first GEOHASH value, the installation terminal information, the second GEOHASH value and the browsing terminal information; acquiring a first identification code and a second identification code from a database, decrypting the first identification code and the second identification code, and obtaining a third feature corresponding to the first feature and a fourth feature corresponding to the second feature; and comparing the third characteristic with the fourth characteristic, and calculating the conversion rate between program block installation and browsing according to the comparison result.
Those skilled in the art will appreciate that implementing all or part of the above-described methods in accordance with the embodiments may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The foregoing examples illustrate only a few embodiments of the application, which are described in detail and are not to be construed as limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of protection of the present application is to be determined by the appended claims.

Claims (10)

1. A conversion evaluation method, characterized in that the method comprises:
acquiring a first feature and a second feature corresponding to a program block, wherein the first feature carries an installation address and installation terminal information of the program block, and the second feature carries a browsing interface and browsing terminal information of the program block;
the first feature further comprises an advertisement identifier, and the second feature further comprises an application identifier;
Calculating the installation address and the browsing interface by adopting a grid algorithm to obtain a first GEOHASH value and a second GEOHASH value, and generating a first identification code corresponding to a first feature and a second identification code corresponding to a second feature by adopting an encryption algorithm for the first GEOHASH value, the installation terminal information, the second GEOHASH value and the browsing terminal information;
searching an application identifier to be evaluated, which is matched with a stored advertisement identifier, from a database, and acquiring an installation address and installation terminal information of the stored advertisement identifier, and a browsing interface and browsing terminal information of the application identifier to be evaluated;
acquiring the first identification code and the second identification code from a database, and decrypting the first identification code and the second identification code to obtain a third feature corresponding to the first feature and a fourth feature corresponding to the second feature;
extracting the installation terminal information corresponding to the first feature from the third feature, and extracting the browsing terminal information corresponding to the second feature from the fourth feature;
comparing the installation terminal information with the browsing terminal information to generate a comparison result;
And acquiring the request quantity of the first feature corresponding to the program block, and calculating the conversion rate of the program block according to the comparison result and the request quantity.
2. The method according to claim 1, characterized in that the method comprises:
receiving an installation identifier sent by an operation server, wherein the installation identifier carries a first terminal identifier and an advertisement identifier of a first user terminal;
receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal;
generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request;
encoding the second terminal identifier of the application browsing request by adopting a Geohash algorithm, and generating a Geohash encoding character string of the second terminal identifier according to preset longitude and latitude;
encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier;
searching an application identifier to be evaluated, which is matched with a stored advertisement identifier, from a database, and acquiring an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated;
And comparing the obtained installation identifier with the device browsing identifier, and evaluating the conversion rate of the advertisement identifier.
3. The method of claim 2, wherein the comparing the obtained installation identifier with the device browsing identifier and evaluating the conversion rate of the advertisement identifier comprises:
analyzing a first terminal identifier from the installation identifier, and analyzing a second terminal identifier from the equipment browsing identifier;
comparing the first terminal identifier with the second terminal identifier, and generating a comparison result;
and counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers, and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
4. The method of claim 3, wherein the comparing the first terminal identifier with the second terminal identifier and generating the comparison result comprises:
judging whether the first terminal identifier is consistent with the second terminal identifier;
when the installation identifiers are judged to be consistent, extracting installation time from the installation identifiers and extracting browsing time from the equipment browsing identifiers;
acquiring a preset time threshold;
And when the difference value between the installation time and the browsing time is not greater than a preset time threshold value, generating a comparison result of the installation identifier and the equipment browsing identifier.
5. The method of claim 2, wherein the first terminal identifier includes any one or more of a terminal device identification code, a device connection port, and an advertisement identifier acquisition mode.
6. The method according to claim 1, characterized in that the method comprises:
receiving an application installation request sent by a first user terminal, wherein the application installation request carries a first terminal identifier and an advertisement identifier;
acquiring a program installation package corresponding to the advertisement identifier, transmitting the program installation package to a first user terminal according to a first terminal identifier, and setting the transmission time as installation time;
generating an installation identifier according to the first terminal identifier, the advertisement identifier and the installation time by adopting a data encryption algorithm, and sending the installation identifier to an evaluation server; wherein the installation identifier is used for evaluating the conversion rate of the advertisement identifier;
the evaluation server receives an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier of the second user terminal;
The evaluation server generates a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; encoding the second terminal identifier of the application browsing request by adopting a Geohash algorithm, and generating a Geohash encoding character string of the second terminal identifier according to preset longitude and latitude;
encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier;
the evaluation server searches an application identifier to be evaluated matched with a stored advertisement identifier from a database, and acquires an installation identifier of the stored advertisement identifier and a device browsing identifier of the application identifier to be evaluated;
and the evaluation server compares the acquired installation identifier with the equipment browsing identifier and evaluates the conversion rate of the advertisement identifier.
7. An advertisement conversion rate evaluation device, characterized in that it is applied to the method according to any one of claims 2 to 6, said device comprising:
the installation identification receiving module is used for receiving an installation identification sent by the operation server, wherein the installation identification carries a first terminal identification and an advertisement identification of a first user terminal;
The browsing request receiving module is used for receiving an application browsing request sent by a second user terminal, wherein the application browsing request carries a second terminal identifier and an application identifier;
the browsing identifier generation module is used for generating a device browsing identifier corresponding to the second terminal identifier according to the application browsing request; encoding the second terminal identifier of the application browsing request by adopting a Geohash algorithm, and generating a Geohash encoding character string of the second terminal identifier according to preset longitude and latitude; encrypting the Geohash coding character string and the application identifier according to a data encryption algorithm to generate a device browsing identifier;
the search matching module is used for searching the application identifier to be evaluated, which is matched with the stored advertisement identifier, from the database and acquiring the installation identifier of the stored advertisement identifier and the equipment browsing identifier of the application identifier to be evaluated;
and the comparison evaluation module is used for comparing the acquired installation identifier with the equipment browsing identifier and evaluating the conversion rate of the advertisement identifier.
8. The apparatus of claim 7, wherein the alignment evaluation module comprises an parsing unit, an alignment unit, and a statistical calculation unit, wherein:
The analyzing unit is used for analyzing a first terminal identifier from the installation identifier and analyzing a second terminal identifier from the equipment browsing identifier;
the comparison unit is used for comparing the first terminal identifier with the second terminal identifier and generating a comparison result;
the statistic calculation unit is used for counting the request quantity of the first terminal identifiers corresponding to the advertisement identifiers and calculating the conversion rate of the advertisement identifiers according to the comparison result and the request quantity.
9. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 6 when the computer program is executed.
10. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
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