CN111369295A - Method, device, equipment and storage medium for reporting application program effect information - Google Patents

Method, device, equipment and storage medium for reporting application program effect information Download PDF

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Publication number
CN111369295A
CN111369295A CN202010152000.9A CN202010152000A CN111369295A CN 111369295 A CN111369295 A CN 111369295A CN 202010152000 A CN202010152000 A CN 202010152000A CN 111369295 A CN111369295 A CN 111369295A
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China
Prior art keywords
promotion
effect information
information
client
popularization
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CN202010152000.9A
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Chinese (zh)
Inventor
罗楠
易潇
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Priority to CN202010152000.9A priority Critical patent/CN111369295A/en
Publication of CN111369295A publication Critical patent/CN111369295A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0245Surveys
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

The embodiment of the disclosure discloses a method, a device, equipment and a storage medium for reporting effect information of an application program, wherein the method is executed by a server of the application program, and the method comprises the following steps: the promotion platform obtains promotion effect information of each client of an application program, obtains promotion targets corresponding to client identifiers and promotion medium identifiers in the promotion effect information for any promotion effect information, and presents the promotion effect information under a catalogue of the matched promotion targets after matching transformation information in the promotion effect information with the promotion targets so that joint debugging equipment connected with the promotion platform in a webSocket mode can check the promotion effect information in real time. The technical scheme of the embodiment of the disclosure can enable an application owner to acquire the joint debugging state of each promotion platform in real time so as to follow up the joint debugging progress.

Description

Method, device, equipment and storage medium for reporting application program effect information
Technical Field
The embodiment of the disclosure relates to the technical field of computer application, in particular to a method, a device, equipment and a storage medium for reporting effect information of an application program.
Background
In the era of mobile internet, the variety and the number of application programs (APP) are increasing, the industry competition is increasingly fierce, and the APP is required to be known and recognized by more users, so that the popularization and the propaganda are not required.
After the APP owner puts in the promotion information through different promotion platforms, the APP owner needs to track effect information of corresponding products, including download information, registration information, recharge information, consumption information, and other user behaviors, so as to know the conversion effect of each platform on the promotion information, and provide decision support and basis in the aspects of decision, charging, and the like.
Disclosure of Invention
In view of this, the present disclosure provides a method, an apparatus, a device, and a storage medium for reporting application effect information, so that a promotion platform can obtain promotion effect information at a first time.
Additional features and advantages of the disclosed embodiments will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosed embodiments.
In a first aspect of the present disclosure, an embodiment of the present disclosure provides a method for reporting application effect information, where the method is executed by a promotion platform, and the method includes:
acquiring popularization effect information of each client of an application program, wherein the popularization effect information comprises a client identifier, a popularization medium identifier and conversion information;
and for any promotion effect information, acquiring promotion targets corresponding to client identifiers and promotion medium identifiers in the promotion effect information, matching conversion information in the promotion effect information with the promotion targets, and then presenting the promotion effect information in a directory of the matched promotion targets so as to enable joint debugging equipment connected with the promotion platform in a webSocket mode to check the promotion effect information in real time.
In a second aspect of the present disclosure, an embodiment of the present disclosure further provides an apparatus for reporting application effect information, configured on a promotion platform, where the apparatus includes:
the device comprises an effect information acquisition unit, a conversion unit and a display unit, wherein the effect information acquisition unit is used for acquiring popularization effect information of each client of an application program, and the popularization effect information comprises a client identifier, a popularization medium identifier and conversion information;
the effect information presentation unit is used for acquiring promotion targets corresponding to client identifiers and promotion medium identifiers in any promotion effect information, matching conversion information in the promotion effect information with the promotion targets, and then presenting the promotion effect information in a directory of the matched promotion targets so that joint debugging equipment connected with the promotion platform in a webSocket mode can view the promotion effect information in real time.
In a third aspect of the disclosure, an electronic device is provided. The electronic device includes: a processor; and a memory for storing executable instructions that, when executed by the processor, cause the electronic device to perform the method of the first aspect.
In a fourth aspect of the disclosure, a computer-readable storage medium is provided, on which a computer program is stored, which computer program, when being executed by a processor, carries out the method in the first aspect.
The promotion effect information of each client of the application program is obtained through the promotion platform, promotion targets corresponding to the client identifications and the promotion medium identifications in the promotion effect information are obtained for any promotion effect information, the promotion effect information is presented under the catalogue of the matched promotion targets after the conversion information in the promotion effect information is matched with the promotion targets, so that the promotion effect information can be checked in real time by joint debugging equipment connected with the promotion platform in a webSocket mode, the time delay of obtaining joint debugging results can be reduced, the joint debugging progress can be followed, and the joint debugging efficiency can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure, the drawings needed to be used in the description of the embodiments of the present disclosure will be briefly described below, and it is obvious that the drawings in the following description are only a part of the embodiments of the present disclosure, and for those skilled in the art, other drawings can be obtained according to the contents of the embodiments of the present disclosure and the drawings without creative efforts.
Fig. 1 is a schematic flowchart of a method for reporting application effect information according to an embodiment of the present disclosure;
fig. 2 is a schematic flowchart of another method for reporting application effect information according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an apparatus for reporting application effect information according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of another apparatus for reporting application effect information according to an embodiment of the present disclosure;
FIG. 5 illustrates a schematic diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.
Detailed Description
In order to make the technical problems solved, technical solutions adopted and technical effects achieved by the embodiments of the present disclosure clearer, the technical solutions of the embodiments of the present disclosure will be described in further detail below with reference to the accompanying drawings, and it is obvious that the described embodiments are only some embodiments, but not all embodiments, of the embodiments of the present disclosure. All other embodiments, which can be obtained by a person skilled in the art without making creative efforts based on the embodiments of the present disclosure, belong to the protection scope of the embodiments of the present disclosure.
It should be noted that the terms "system" and "network" are often used interchangeably in the embodiments of the present disclosure. Reference to "and/or" in embodiments of the present disclosure is meant to include any and all combinations of one or more of the associated listed items. The terms "first", "second", and the like in the description and claims of the present disclosure and in the drawings are used for distinguishing between different objects and not for limiting a particular order.
It should also be noted that, in the embodiments of the present disclosure, each of the following embodiments may be executed alone, or may be executed in combination with each other, and the embodiments of the present disclosure are not limited specifically.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
The technical solutions of the embodiments of the present disclosure are further described by the following detailed description in conjunction with the accompanying drawings.
Fig. 1 shows a schematic flow chart of a method for reporting application effect information according to an embodiment of the present disclosure, where this embodiment is applicable to a method for reporting application effect information by a promotion platform, and the method may be executed by the promotion platform, as shown in fig. 1, the method for reporting application effect information according to this embodiment includes:
in step S110, promotion effect information of each client of the application is obtained, where the promotion effect information includes a client identifier, a promotion medium identifier, and conversion information. Specifically, the method for obtaining the popularization effect information of each client is determined according to data transmission logic between the popularization platform and the application program and between the popularization platform and the server of the application program, for example, the popularization platform can obtain the popularization effect information uploaded by each client of the application program in real time, and also can obtain the popularization effect information uploaded by the server of the application program if the popularization platform is used.
In step S120, for any piece of popularization effect information, a popularization target corresponding to the client identifier and the popularization medium identifier in the popularization effect information is obtained, and after the conversion information in the popularization effect information is matched with the popularization target, the popularization effect information is presented in a directory of the matched popularization target, so that the joint debugging device connected to the popularization platform in a webSocket manner views the popularization effect information in real time. The conversion information comprises one or more of registration information, recharging information, consumption information and the like.
The present embodiment does not limit the type of the application program, and may be any one of a native application, a WEB application, and a hybrid application, for example.
The promotion effect information of each client of the application program is obtained through the promotion platform, promotion targets corresponding to the client identifications and the promotion medium identifications in the promotion effect information are obtained for any promotion effect information, the promotion effect information is presented under the catalogue of the matched promotion targets after the conversion information in the promotion effect information is matched with the promotion targets, so that the promotion effect information can be checked in real time by joint debugging equipment connected with the promotion platform in a webSocket mode, the time delay of obtaining joint debugging results can be reduced, the joint debugging progress can be followed, and the joint debugging efficiency can be improved.
Fig. 2 is a schematic flow chart illustrating another method for reporting application effect information according to an embodiment of the present disclosure, and this embodiment is based on the foregoing embodiment and is optimized. As shown in fig. 2, the method for reporting application effect information in this embodiment is executed by a promotion platform, and the method includes:
in step S210, promotion effect information of each client of the application is obtained, where the promotion effect information includes a client identifier, a promotion medium identifier, and conversion information. It should be noted that the present embodiment does not limit the type of the application program, and may be any one of a native application, a WEB application, and a hybrid application, for example. Specifically, the method for obtaining the popularization effect information of each client is determined according to data transmission logic between the popularization platform and the application program and between the popularization platform and the server of the application program, for example, the popularization platform can obtain the popularization effect information uploaded by each client of the application program in real time, and also can obtain the popularization effect information uploaded by the server of the application program if the popularization platform is used.
In step S220, for any piece of popularization effect information, a popularization target corresponding to the client identifier and the popularization medium identifier in the popularization effect information is obtained, and after the conversion information in the popularization effect information is matched with the popularization target, the popularization effect information is presented in the directory of the matched popularization target, so that the joint debugging device connected to the popularization platform in a webSocket manner views the popularization effect information in real time. The conversion information comprises one or more of registration information, recharging information, consumption information and the like.
In step S230, the joint tone status corresponding to the promotion effect information is presented under the matched promotion target directory. The joint status may include a promotion information clicked status, a status of receiving a joint message but not matching, a status of receiving a partial activation message but not complete, a joint success status, and the like.
On the basis of the previous embodiment, the embodiment further discloses a scheme for presenting the joint debugging state corresponding to the promotion effect information under the matched promotion target directory, which can support an application owner to directly obtain the joint debugging state corresponding to the promotion effect information corresponding to the joint debugging in the joint debugging stage, and can further reduce the time delay for obtaining the joint debugging result.
As an implementation of the methods shown in the above diagrams, the present application provides an embodiment of an apparatus for reporting application effect information, and fig. 3 illustrates a schematic structural diagram of the apparatus for reporting application effect information provided in this embodiment, where the embodiment of the apparatus corresponds to the method embodiments shown in fig. 1 and fig. 2, and the apparatus is configured on a popularization platform. As shown in fig. 3, the apparatus for reporting application effect information according to this embodiment includes an effect information obtaining unit 310 and an effect information presenting unit 320.
The effect information obtaining unit 310 is configured to obtain promotion effect information of each client of an application, where the promotion effect information includes a client identifier, a promotion medium identifier, and conversion information.
The effect information presenting unit 320 is configured to obtain a promotion target corresponding to a client identifier and a promotion medium identifier in any promotion effect information, match conversion information in the promotion effect information with the promotion target, and present the promotion effect information in a directory of the matched promotion target, so that joint debugging equipment connected to the promotion platform in a webSocket manner views the promotion effect information in real time.
In an embodiment, the effect information obtaining unit 310 is configured to further obtain, in real time, popularization effect information uploaded by each client of the application program.
In an embodiment, the effect information obtaining unit 310 is configured to further obtain promotion effect information uploaded by a server of the application.
In one embodiment, the conversion information includes at least one of registration information, recharge information, and consumption information.
In one embodiment, the application programs include native applications, WEB applications, and hybrid applications.
The apparatus for reporting application effect information provided in this embodiment may execute the method for reporting application effect information provided in this embodiment of the disclosure, and has functional modules and beneficial effects corresponding to the execution method.
Fig. 4 is a schematic structural diagram of another apparatus for reporting application effect information according to an embodiment of the present disclosure, and as shown in fig. 4, the apparatus for reporting application effect information according to this embodiment is configured on a popularization platform and includes an effect information obtaining unit 410, an effect information presenting unit 420, and a joint debugging state presenting unit 430.
The effect information obtaining unit 410 is configured to obtain promotion effect information of each client of the application, where the promotion effect information includes a client identifier, a promotion medium identifier, and conversion information.
The effect information presenting unit 420 is configured to obtain a promotion target corresponding to a client identifier and a promotion medium identifier in any promotion effect information, match conversion information in the promotion effect information with the promotion target, and present the promotion effect information in a directory of the matched promotion target, so that joint debugging equipment connected to the promotion platform in a webSocket manner views the promotion effect information in real time.
The joint tone state presenting unit 430 is configured to, after matching the conversion information in the promotion effect information with the promotion target, present a joint tone state corresponding to the promotion effect information under the matched promotion target directory.
In one embodiment, the joint status includes a promotion clicked status, a status of receiving a joint message but not matching, a status of receiving a partial activation message but not complete, and a status of successful joint.
In an embodiment, the effect information obtaining unit 410 is configured to further obtain, in real time, popularization effect information uploaded by each client of the application program.
In an embodiment, the effect information obtaining unit 410 is configured to further obtain promotion effect information uploaded by a server of the application.
In one embodiment, the conversion information includes at least one of registration information, recharge information, and consumption information.
In one embodiment, the application programs include native applications, WEB applications, and hybrid applications.
The apparatus for reporting application effect information provided in this embodiment may execute the method for reporting application effect information provided in this embodiment of the disclosure, and has functional modules and beneficial effects corresponding to the execution method.
Referring now to FIG. 5, a block diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium described above in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the disclosed embodiments, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the disclosed embodiments, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring popularization effect information of each client of an application program, wherein the popularization effect information comprises a client identifier, a popularization medium identifier and conversion information; and for any promotion effect information, acquiring promotion targets corresponding to client identifiers and promotion medium identifiers in the promotion effect information, matching conversion information in the promotion effect information with the promotion targets, and then presenting the promotion effect information in a directory of the matched promotion targets so as to enable joint debugging equipment connected with the promotion platform in a webSocket mode to check the promotion effect information in real time.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a unit does not in some cases constitute a limitation of the unit itself, for example, the first retrieving unit may also be described as a "unit for retrieving at least two internet protocol addresses".
According to one or more embodiments of the present disclosure, in the method for reporting application effect information, after matching the conversion information in the promotion effect information with the promotion target, the method further includes presenting a joint debugging state corresponding to the promotion effect information under the matched promotion target list.
According to one or more embodiments of the present disclosure, in the method for reporting application effect information, the joint debugging state includes a promotion information clicked state, a state in which a joint debugging message is received but not matched, a state in which a partial activation message is received but not completely matched, and a joint debugging successful state.
According to one or more embodiments of the present disclosure, in the method for reporting application effect information, acquiring promotion effect information of each client of an application includes: and acquiring popularization effect information uploaded by each client of the application program in real time.
According to one or more embodiments of the present disclosure, in the method for reporting application effect information, acquiring promotion effect information of each client of an application includes: and acquiring the promotion effect information uploaded by the server side of the application program.
According to one or more embodiments of the present disclosure, in the method for reporting application effect information, the conversion information includes at least one of registration information, recharge information, and consumption information.
According to one or more embodiments of the present disclosure, in the method for reporting application program effect information, the application program includes a native application, a WEB application, and a hybrid application.
According to one or more embodiments of the present disclosure, the device for reporting application effect information further includes a joint debugging state presenting unit, configured to present, after matching conversion information in the promotion effect information with the promotion target, a joint debugging state corresponding to the promotion effect information under the matched promotion target directory.
According to one or more embodiments of the present disclosure, in the apparatus for reporting application effect information, the joint debugging state includes a promotion information clicked state, a state in which a joint debugging message is received but not matched, a state in which a partial activation message is received but not completely matched, and a joint debugging successful state.
According to one or more embodiments of the present disclosure, in the apparatus for reporting application effect information, the effect information obtaining unit is configured to: and acquiring popularization effect information uploaded by each client of the application program in real time.
According to one or more embodiments of the present disclosure, in the apparatus for reporting application effect information, the effect information obtaining unit is configured to: and acquiring the promotion effect information uploaded by the server side of the application program.
According to one or more embodiments of the present disclosure, in the apparatus for reporting application effect information, the conversion information includes at least one of registration information, recharge information, and consumption information.
According to one or more embodiments of the present disclosure, in the apparatus for reporting application effect information, the application includes a native application, a WEB application, and a hybrid application.
The foregoing description is only a preferred embodiment of the disclosed embodiments and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure in the embodiments of the present disclosure is not limited to the particular combination of the above-described features, but also encompasses other embodiments in which any combination of the above-described features or their equivalents is possible without departing from the scope of the present disclosure. For example, the above features and (but not limited to) the features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims (10)

1. A method for reporting application effect information, which is executed by a promotion platform, the method comprising:
acquiring popularization effect information of each client of an application program, wherein the popularization effect information comprises a client identifier, a popularization medium identifier and conversion information;
and for any promotion effect information, acquiring promotion targets corresponding to client identifiers and promotion medium identifiers in the promotion effect information, matching conversion information in the promotion effect information with the promotion targets, and then presenting the promotion effect information in a directory of the matched promotion targets so as to enable joint debugging equipment connected with the promotion platform in a webSocket mode to check the promotion effect information in real time.
2. The method according to claim 1, further comprising presenting a joint tone status corresponding to the promotion effect information under the matched promotion target directory after matching the conversion information in the promotion effect information with the promotion target.
3. The method of claim 2, wherein the joint status comprises a promotion clicked status, a status of receiving a joint message but not matching, a status of receiving a partial activation message but not complete, and a joint success status.
4. The method of claim 1, wherein obtaining promotional effect information for each client of an application comprises:
and acquiring popularization effect information uploaded by each client of the application program in real time.
5. The method of claim 1, wherein obtaining promotional effect information for each client of an application comprises:
and acquiring the promotion effect information uploaded by the server side of the application program.
6. The method of claim 1, wherein the conversion information comprises at least one of registration information, load information, and consumption information.
7. The method of claim 1, wherein the application programs include native applications, WEB applications, and hybrid applications.
8. An apparatus for reporting application effect information, configured on a promotion platform, the apparatus comprising:
the device comprises an effect information acquisition unit, a conversion unit and a display unit, wherein the effect information acquisition unit is used for acquiring popularization effect information of each client of an application program, and the popularization effect information comprises a client identifier, a popularization medium identifier and conversion information;
the effect information presentation unit is used for acquiring promotion targets corresponding to client identifiers and promotion medium identifiers in any promotion effect information, matching conversion information in the promotion effect information with the promotion targets, and then presenting the promotion effect information in a directory of the matched promotion targets so that joint debugging equipment connected with the promotion platform in a webSocket mode can view the promotion effect information in real time.
9. An electronic device, comprising:
a processor; and
a memory to store executable instructions that, when executed by the one or more processors, cause the electronic device to perform the method of any of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-7.
CN202010152000.9A 2020-03-06 2020-03-06 Method, device, equipment and storage medium for reporting application program effect information Pending CN111369295A (en)

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