CN110706011A - APP promotion data processing method and device, terminal and readable medium - Google Patents
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Abstract
The embodiment of the invention discloses an APP promotion data processing method, an APP promotion data processing device, an APP promotion data processing terminal and a readable medium, wherein the method comprises the following steps: receiving a request head sent by a promotion platform, carrying out identity verification on the promotion platform according to the request head, and receiving promotion data through a promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string; receiving the registration data through a reporting interface, and selecting the registration data matched with the promotion data from the registration data; and judging whether the matched registration data is new user registration data, if so, generating effective popularization data according to the new user registration data in the matched registration data. According to the APP promotion data processing method, device, terminal and readable medium provided by the embodiment of the invention, the APP promotion data are processed, so that the effective APP promotion data can be obtained, and the APP promotion cost is saved.
Description
Technical Field
The embodiment of the invention relates to the internet technology, in particular to an APP promotion data processing method, device, terminal and readable medium.
Background
Nowadays, intelligent terminals (such as mobile phones, tablets, notebook computers, and the like) have become an indispensable part of people's daily life, and various computer Applications (APPs) are installed in the intelligent terminals to perform different functions (such as social contact, audio and video, entertainment, and the like). With the emergence of various APPs, APP promotion platforms have also come into play. The APP promotion platform generally charges according to APP downloading activation in the APP promotion process. At present, the situation that the APP promotion data reported by the APP promotion platform are inconsistent with the actual data often occurs, so that the APP promotion cost is increased.
Disclosure of Invention
In view of this, embodiments of the present invention provide an APP promotion data processing method, apparatus, terminal and readable medium, which can obtain APP effective promotion data by processing APP promotion data, thereby saving APP promotion cost.
In a first aspect, an embodiment of the present invention provides an APP promotion data processing method, including:
receiving a request head sent by a promotion platform, carrying out identity verification on the promotion platform according to the request head, and receiving promotion data through a promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string;
receiving registration data through a reporting interface, and selecting the registration data matched with the promotion data from the registration data;
and judging whether the matched registration data is new user registration data, if so, generating effective popularization data according to the new user registration data in the matched registration data.
Optionally, the authentication character string includes:
connecting the request address and the request parameter in the request uniform resource locator URL by using a connector to generate plaintext information;
and carrying out Hash operation on the plaintext information, and taking a Hash result as an authentication character string.
Optionally, the acquiring the registration data through the reporting interface includes: and acquiring the registration data sent when the client APP is opened through a reporting interface.
Optionally, the selecting, from the registration data, registration data matched with the promotion data includes:
traversing the promotion data, and searching whether the promotion data has the same data as the registration data;
and if so, using the same registration data as the registration data matched with the promotion data.
Optionally, the determining whether the matched registration data is new user registration data includes:
removing old user registration data contained in the registration database from the matched registration data;
and taking the matched registration data after the old user registration data is removed as new user registration data.
Optionally, after generating effective popularization data according to the new user registration data in the matched registration data, the method further includes:
sending the new user registration data to the registration database to update old user registration data;
the registration database also comprises new user registration data in the remaining registration data except the registration data matched with the promotion data.
Optionally, before the obtaining of the promotion data through the promotion interface, the method further includes:
the promotion platform receives activation information sent when the client APP is activated through a confirmation interface, and generates promotion data according to the activation information.
In a second aspect, an embodiment of the present invention provides an APP promotion data processing apparatus, including:
the promotion data receiving module is used for receiving a request head sent by a promotion platform, carrying out identity verification on the promotion interface according to the request head, and receiving promotion data through the promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string;
the registration data receiving module is used for receiving registration data through a reporting interface and selecting the registration data matched with the promotion data from the registration data;
and the effective promotion data generation module is used for judging whether the matched registration data is new user registration data, and if so, generating effective promotion data according to the new user registration data in the matched registration data.
In a third aspect, an embodiment of the present invention provides a terminal, including:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement an APP promotional data processing method as described in any embodiment of the invention.
In a fourth aspect, an embodiment of the present invention provides a readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an APP promotion data processing method according to any embodiment of the present invention.
According to the APP promotion data processing method, device, terminal and readable medium provided by the embodiment of the invention, the received promotion data and the registration data are matched, and whether the matched registration data is new user registration data or not is judged to generate effective promotion data, so that the APP promotion cost is saved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, a brief description will be given below of the drawings required for the embodiments or the technical solutions in the prior art, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a flowchart of an APP promotion data processing method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an APP promotion data processing apparatus according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a terminal according to a third embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions of the present invention will be clearly and completely described through embodiments with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example one
Fig. 1 is a flowchart of an APP promotion data processing method according to an embodiment of the present invention, where this embodiment is applicable to a situation of APP promotion data processing, and the method may be implemented by a terminal, and specifically may be implemented by software and/or hardware in the terminal. Referring to fig. 1, the APP promotion data processing method includes the following steps:
s110, receiving a request head sent by the promotion platform, carrying out identity verification on the promotion platform according to the request head, and receiving promotion data through a promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string.
The cooperative identity information may be identity information that is sent to the promotion platform by the APP server in advance. The popularization platform can enable the APP server to carry out identity verification on the APP server according to the cooperation identity information, and therefore the popularization platform can carry out normal data transmission on the APP server after the identity verification is passed. The cooperative identity information may include name information, where the name information may be a character string formed by letters, numbers, symbols, or a combination of the three. Wherein, the request time stamp can be the time stamp of the current request and can be accurate to seconds.
Optionally, the authentication string includes:
connecting the request address and the request parameter in the request uniform resource locator URL by using a connector to generate plaintext information; and carrying out Hash operation on the plaintext information, and taking a Hash result as an authentication character string.
Wherein the request address is from the second part of the request URL to the part before the question mark. Illustratively, when the request URL is http:// xxx/api/thirdPart/live? If offset is 30& limit is 10 (where xxx represents the domain name part), the request address of the request URL is the api/thirdPart/live part. The request parameters may include a get parameter and a post parameter; the get parameter may include name information, key information, a part of the request URL after the question mark, and request timestamp information, and may also include other get parameters, such as client type information; the key information can be sent to the promotion platform by the APP server in advance, and can be a character string formed by letters, numbers, symbols or the combination of the letters, the numbers and the symbols; the information included in the get parameter can be sorted in ascending order from A to Z according to the parameter name; the post parameter may include information such as a client terminal number, and the post parameter may be connected to the get parameter string through a connector. Where the connector may be &, or other predefined connector. Wherein, the request address and the request parameter are connected through the connector to generate the plaintext information.
Illustratively, let request URL be http:// xxx/thirdPartApi/woApi/sendPropByMobile? aid is 1484017335, (where aid is name information), key information is 131516, post parameter: 13110644802.
The request address is, thirdPartAppi/woApi/sendPropByMobile; the request parameter is, aid, unionflowness and client type, android and time 1484017335131516; that is, the plaintext information is, thirdPartApi/woApi/sendPropByMobile? aid-unidimensional flowgift & client-android & time 1484017335131516& mobile 13110644802.
The hash operation may be MD4, MD5, or SHA series operations, which is not limited herein. The hash operation is performed on the plaintext information, which may specifically be:
md5(thirdPartApi/woApi/sendPropByMobile？aid＝unionflowgift&clienttype＝android&time＝1484017335131516&mobile＝13110644802)
＝32e37a56f5f67a44b9efad0a84ea1f4d；
that is, the authentication string obtained is auth ═ 32e37a56f5f67a44b9efad0a84ea1f4 d.
The request header may be expressed as,
{time＝1484017335,aid＝unionflowgift,auth＝32e37a56f5f67a44b9efad0a84ea1f4d}。
the APP server can perform identity verification on the promotion platform according to the request header, and returns json format data after the verification is passed; wherein the json format data may include an error code, returned result description information, and returned data set information, wherein when the error code is 0, the authentication is passed. After the identity authentication is passed, the promotion platform can send promotion data to the APP server through the promotion interface. The promotion data may be a unique Identifier device Id of the mobile device, the device Id may be an advertisement Identifier (IDFA) when the client type is an IOS system, and the device Id may be a unique Identifier of a User (User Id, UID) when the client type is an Android system.
And S120, receiving the registration data through the reporting interface, and selecting the registration data matched with the promotion data from the registration data.
The registration data is data which is received by the APP server and is successfully registered in actual registration, and the registration data can be popularized and registered through different popularization platforms and can also be registered through an APP official website. The APP server may store the received registration data to form a registration data list. Wherein, the registered data in the data list may be the data after the duplication. And determining the data registered by the promotion platform in the registration data through matching the registration data with the promotion data.
Optionally, acquiring the registration data through the reporting interface includes: and acquiring the registration data sent when the client APP is opened through a reporting interface.
Wherein the registration data may be a unique identification device id of the mobile device. Wherein, send the registration data to APP server when client side APP is opened, can guarantee the integrality of registration data statistics to more be favorable to detecting effective popularization data, improve the correct rate of effective popularization data.
Optionally, selecting, from the registration data, registration data matched with the promotion data includes:
traversing the promotion data, and searching whether the promotion data has the same data as the registration data; and if so, using the same registration data as the registration data matched with the promotion data.
And S130, judging whether the matched registration data is new user registration data, if so, generating effective popularization data according to the new user registration data in the matched registration data.
After the registration data corresponding to the promotion platform in the registration data is screened out, old user data in the registration data can be deleted, and the promotion data is guaranteed to be effective promotion data, namely promotion data of a new user, by deleting the old user data.
Optionally, the determining whether the matched registration data is new user registration data includes:
removing old user registration data contained in the registration database from the matched registration data; and taking the matched registration data after the old user registration data is removed as new user registration data.
The registration database is old user registration data stored in the APP server in advance, and can be updated in real time to judge whether the matched registration data contains the old user registration data. And if the old user registration data exists in the matched registration data, removing the old user registration data contained in the registration database, and taking the matched registration data after the old user registration data is removed as new user registration data.
Optionally, after generating effective popularization data according to the new user registration data in the matched registration data, the method further includes:
sending the new user registration data to a registration database to update the old user registration data; the registration database also comprises new user registration data in the remaining registration data except the registration data matched with the promotion data.
After the new user registration data is determined to be the effective promotion data, the promotion platform can be paid for promotion cost through the effective promotion data; and the new user registration data can be stored in the registration database and used as old user registration data, so that the old user registration data can be smoothly identified and removed when the registered user is used as promotion data again by the promotion platform, and the APP promotion cost is saved.
Optionally, before acquiring the promotion data through the promotion interface, the method further includes:
the promotion platform receives activation information sent when the client APP is activated through the confirmation interface, and generates promotion data according to the activation information.
The client APP which is promoted and registered through the promotion platform can send activation information to the promotion platform through the confirmation interface when the client APP is activated, and the promotion platform can generate promotion data according to the activation information. Wherein the activation message may include a unique identifier device id of the device and a device activation time, wherein when the device activation time transmission fails, the request time for confirming the interface may be stored as the activation time of the device.
The APP promotion data processing method provided by this embodiment matches the received promotion data with the registration data, and determines whether the matched registration data is new user registration data, so as to generate effective promotion data, thereby saving APP promotion cost.
Example two
Fig. 2 is a schematic structural diagram of an APP promotion data processing apparatus according to a second embodiment of the present invention, which is applicable to the case of APP promotion data processing.
Referring to fig. 2, the APP promotion data processing apparatus in this embodiment includes:
the promotion data receiving module 210 is configured to receive a request header sent by a promotion platform, perform identity verification on a promotion interface according to the request header, and receive promotion data through the promotion interface when the verification passes, where the request header includes cooperation identity information, a request timestamp, and an authentication character string;
a registration data receiving module 220, configured to receive registration data through the reporting interface, and select registration data matched with the promotion data from the registration data;
and an effective promotion data generation module 230, configured to determine whether the matched registration data is new user registration data, and if so, generate effective promotion data according to the new user registration data in the matched registration data.
Wherein, the authentication character string includes:
connecting the request address and the request parameter in the request uniform resource locator URL by using a connector to generate plaintext information; and carrying out Hash operation on the plaintext information, and taking a Hash result as an authentication character string.
Optionally, the registration data receiving module 220 is specifically configured to:
and acquiring the registration data sent when the client APP is opened through a reporting interface.
Optionally, the registration data receiving module 220 is further specifically configured to:
traversing the promotion data, and searching whether the promotion data has the same data as the registration data; and if so, using the same registration data as the registration data matched with the promotion data.
Optionally, the effective popularization data generating module 230 is specifically configured to:
removing old user registration data contained in the registration database from the matched registration data; and taking the matched registration data after the old user registration data is removed as new user registration data.
Optionally, the APP popularizes the data processing apparatus, and further includes:
the registration database updating module is used for sending the new user registration data to the registration database so as to update the old user registration data; the registration database also comprises new user registration data in the remaining registration data except the registration data matched with the promotion data.
The promotion platform receives activation information sent when the client APP is activated through the confirmation interface, and generates promotion data according to the activation information.
The APP promotion data processing apparatus provided in this embodiment belongs to the same inventive concept as the APP promotion data processing method provided in the first embodiment, and the technical details that are not described in detail in this embodiment may refer to the first embodiment.
EXAMPLE III
The embodiment provides a terminal which can be used for APP popularization data processing. Fig. 3 is a schematic structural diagram of a terminal according to a third embodiment of the present invention. Referring to fig. 3, the terminal includes:
one or more processors 310;
a memory 320 for storing one or more programs;
when the one or more programs are executed by the one or more processors 310, the one or more processors 310 are enabled to implement the APP promotion data processing method as set forth in the first embodiment.
In FIG. 3, a processor 310 is illustrated as an example; the processor 310 and the memory 320 may be connected by a bus or other means, such as the bus connection shown in FIG. 3.
The memory 320 is a computer-readable storage medium, and can be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the APP promotion data processing method in the embodiment of the present invention. The processor 310 executes various functional applications and data processing of the terminal by running software programs, instructions and modules stored in the memory 320, that is, implements the APP promotional data processing method described above.
The memory 320 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 320 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 320 may further include memory located remotely from the processor 310, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The terminal provided in this embodiment and the APP promotion data processing method provided in the first embodiment belong to the same inventive concept, and the technical details that are not described in detail in this embodiment may be referred to in the first embodiment, and this embodiment and the first embodiment have the same beneficial effects.
Example four
The present embodiment provides a readable medium, on which a computer program is stored, which when executed by a processor implements an APP promotion data processing method as set forth in one embodiment.
The readable medium proposed in this embodiment and the APP promotion data processing method proposed in the first embodiment belong to the same inventive concept, and the technical details that are not described in detail in this embodiment can be referred to in the first embodiment, and this embodiment and the first embodiment have the same beneficial effects.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. An APP promotion data processing method is characterized by comprising the following steps:
receiving a request head sent by a promotion platform, carrying out identity verification on the promotion platform according to the request head, and receiving promotion data through a promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string;
receiving registration data through a reporting interface, and selecting the registration data matched with the promotion data from the registration data;
and judging whether the matched registration data is new user registration data, if so, generating effective popularization data according to the new user registration data in the matched registration data.
2. The method of claim 1, wherein the authentication string comprises:
connecting the request address and the request parameter in the request uniform resource locator URL by using a connector to generate plaintext information;
and carrying out Hash operation on the plaintext information, and taking a Hash result as an authentication character string.
3. The method of claim 1, wherein obtaining registration data via a reporting interface comprises: and acquiring the registration data sent when the client APP is opened through a reporting interface.
4. The method of claim 1, wherein said selecting registration data from said registration data that matches said promotional data comprises:
traversing the promotion data, and searching whether the promotion data has the same data as the registration data;
and if so, using the same registration data as the registration data matched with the promotion data.
5. The method of claim 1, wherein said determining whether said matching registration data is new subscriber registration data comprises:
removing old user registration data contained in a registration database from the matched registration data;
and taking the matched registration data after the old user registration data is removed as new user registration data.
6. The method of claim 5, further comprising, after said generating valid promotional data based on new user registration data in said matched registration data:
sending the new user registration data to the registration database to update old user registration data;
the registration database also comprises new user registration data in the remaining registration data except the registration data matched with the promotion data.
7. The method of claim 1, prior to said obtaining promotional data via a promotional interface, further comprising:
the promotion platform receives activation information sent when the client APP is activated through a confirmation interface, and generates promotion data according to the activation information.
8. The utility model provides a data processing apparatus is promoted to APP which characterized in that includes:
the promotion data receiving module is used for receiving a request head sent by a promotion platform, carrying out identity verification on the promotion interface according to the request head, and receiving promotion data through the promotion interface when the verification is passed, wherein the request head comprises cooperation identity information, a request timestamp and an authentication character string;
the registration data receiving module is used for receiving registration data through a reporting interface and selecting the registration data matched with the promotion data from the registration data;
and the effective promotion data generation module is used for judging whether the matched registration data is new user registration data, and if so, generating effective promotion data according to the new user registration data in the matched registration data.
9. A terminal, characterized in that the terminal comprises:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the APP promotion data processing method as recited in any one of claims 1-7.
10. A readable medium having stored thereon a computer program, characterized in that the program, when executed by a processor, implements the APP promotional data processing method of any of claims 1-7.
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| CN105282254A (en) * | 2015-11-05 | 2016-01-27 | 厦门游力信息科技有限公司 | Method and system for identifying application distribution channel |
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| CN111369295A (en) * | 2020-03-06 | 2020-07-03 | 北京字节跳动网络技术有限公司 | Method, device, equipment and storage medium for reporting application program effect information |
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