CN113327146A - Information tracking method and device - Google Patents

Information tracking method and device Download PDF

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Publication number
CN113327146A
CN113327146A CN202010129140.4A CN202010129140A CN113327146A CN 113327146 A CN113327146 A CN 113327146A CN 202010129140 A CN202010129140 A CN 202010129140A CN 113327146 A CN113327146 A CN 113327146A
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China
Prior art keywords
display page
user
information
source
object operation
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CN202010129140.4A
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Chinese (zh)
Inventor
李一丹
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Beijing Jingdong Century Trading Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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Priority to CN202010129140.4A priority Critical patent/CN113327146A/en
Publication of CN113327146A publication Critical patent/CN113327146A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

Abstract

The invention discloses an information tracking method and device, and relates to the technical field of computers. One embodiment of the method comprises: acquiring parameters and user identification in object operation information; determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameters do not include the tracking identification, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identification, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data. The implementation method can more flexibly and completely cross the terminal, cross the screen information tracking, accurately count the operation entrance, truly restore the user operation source, and overcome the defects that the complex and deeper page of the APP cannot be counted, the path is longer, the correlation between part of information tracking events and object operation is weaker, and the like.

Description

Information tracking method and device
Technical Field
The invention relates to the technical field of computers, in particular to an information tracking method and device.
Background
The existing information tracking technology, taking order tracking as an example, mainly includes the following ways: session order, five-level event string, full-boot order model, and order path tree. The same Session order is a wider aperture, and if the user does not place an order in the current Session or only adds a shopping cart and the like and then places the order on the next day, the order calculation is very inaccurate. The aperture of the five-level event order can only track the last 5 behaviors before the user places an order, and the five-level event order is difficult to truly restore the source entry of the user placing the order before APP (application program) complex interaction and the display logic mainly emphasizing "shopping". The full-boot order can only cover two levels of advertisement pit positions and page logic at present, and deeper pages and pit positions cannot be supported, so that the complicated and deeper pages facing APP are not in the full-boot statistical scope. The order path tree is not applied at a PC terminal at present, cross-terminal tracking cannot be supported, and the calculation logic of the path tree is tracked through a page, so that part of paths are long, and the relevance between part of information tracking events and orders is weak.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
the cross-terminal tracking cannot be supported, the tracking accuracy is low, the user operation source is difficult to restore truly, the complex and deeper page of the APP cannot be counted, and the defects that the path is long, the correlation between part of information tracking events and object operation is weak and the like exist.
Disclosure of Invention
In view of this, embodiments of the present invention provide an information tracking method and apparatus, which can more flexibly and completely track information across terminals and screens, accurately count an operation entry, truly restore a user operation source, and overcome the defects that the complicated and deeper pages of an APP cannot be counted, a path is long, a correlation between a partial information tracking event and an object operation is weak, and the like.
To achieve the above object, according to an aspect of an embodiment of the present invention, an information tracking method is provided.
An information tracking method, comprising: acquiring parameters and user identification in object operation information, wherein the parameters are generated when an operation user accesses an object providing platform and are added into the object operation information after the operation user performs object operation; determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameters do not include tracking identifiers, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifiers, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
Optionally, the determining, according to the user identifier, user equipment used when the operating user accesses the object providing platform through each display page includes: searching for each associated identifier which is matched with the user identifier and meets a preset condition according to the user identifier, wherein the associated identifier is generated when the operation user accesses the object providing platform through the display page; and determining user equipment used when the operation user accesses the object providing platform through each display page according to the user equipment identification in the associated identification.
Optionally, the finding out, according to the user identifier, each associated identifier that matches the user identifier and meets a preset condition includes: according to the user identification, finding out the associated identification which is matched with the user identification and meets one or more of the following conditions: the association identification is generated in a preset time range before and after the object operation; the associated identifier is in a valid state currently; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
Optionally, the obtaining click data of each user equipment on each display page, and determining a source display page corresponding to the object operation information according to the click data includes: acquiring click data of each user equipment to each display page within a preset time period; comparing object information and user equipment information in the click data and the object operation information to determine the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the object in the object operation and the object in the display page correspond to the same shop; and determining a source display page corresponding to the object operation information according to a judgment rule according to the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page.
Optionally, the determining, according to the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, the source display page corresponding to the object operation information according to a determination rule includes: filtering the click data of each display page according to a filtering rule, and taking the filtered click data as effective click data; and determining a display page from the effective click data according to the judgment rule and the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, and taking the display page as a source display page corresponding to the object operation information.
Optionally, the determining a source presentation page corresponding to the object operation information includes: determining a first source display page corresponding to the object operation information, judging whether the first source display page is a preset type display page, and outputting a corresponding relation between the object operation information and the first source display page under the condition that the first source display page is the preset type display page.
Optionally, the method further comprises: and under the condition that the source display page corresponding to the object operation information cannot be determined according to the tracking identifier or the click data, adding the object operation information into a delay queue, executing the source display page corresponding to the object operation information at regular time, and deleting the object operation information from an object operation information set to be subjected to source tracking if the source display page corresponding to the object operation information is not determined when the execution times reach a preset time threshold.
According to another aspect of the embodiments of the present invention, an information tracking apparatus is provided.
An information tracking apparatus, comprising: the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring parameters and user identifications in object operation information, the parameters are generated when an operation user accesses an object providing platform, and are added into the object operation information after the operation user performs object operation; the source determining module is used for determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameters do not include tracking identifiers, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifiers, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
Optionally, the source determining module includes a user equipment determining submodule configured to: searching for each associated identifier which is matched with the user identifier and meets a preset condition according to the user identifier, wherein the associated identifier is generated when the operation user accesses the object providing platform through the display page; and determining user equipment used when the operation user accesses the object providing platform through each display page according to the user equipment identification in the associated identification.
Optionally, the user equipment determining sub-module finds, according to the user identifier, each associated identifier that matches the user identifier and meets a preset condition in the following manner: according to the user identification, finding out the associated identification which is matched with the user identification and meets one or more of the following conditions: the association identification is generated in a preset time range before and after the object operation; the associated identifier is in a valid state currently; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
Optionally, the source determining module includes a source display page determining sub-module, configured to: acquiring click data of each user equipment to each display page within a preset time period; comparing object information and user equipment information in the click data and the object operation information to determine the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the object in the object operation and the object in the display page correspond to the same shop; and determining a source display page corresponding to the object operation information according to a judgment rule according to the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page.
Optionally, the determining module of the source display page determines, according to the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, the source display page corresponding to the object operation information according to a determination rule, including: the source display page determining submodule filters the click data of each display page according to a filtering rule, and the filtered click data is used as effective click data; and determining a display page from the effective click data according to the judgment rule and the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, and taking the display page as a source display page corresponding to the object operation information.
Optionally, the determining, by the source determining module, a source display page corresponding to the object operation information includes: the source determining module determines a first source display page corresponding to the object operation information, judges whether the first source display page is a preset type display page, and outputs a corresponding relation between the object operation information and the first source display page under the condition that the first source display page is the preset type display page.
Optionally, the system further comprises an exception handling module, configured to: and under the condition that the source display page corresponding to the object operation information cannot be determined according to the tracking identifier or the click data, adding the object operation information into a delay queue, executing the source display page corresponding to the object operation information at regular time, and deleting the object operation information from an object operation information set to be subjected to source tracking if the source display page corresponding to the object operation information is not determined when the execution times reach a preset time threshold.
According to yet another aspect of an embodiment of the present invention, an electronic device is provided.
An electronic device, comprising: one or more processors; a memory for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the information tracking method provided by embodiments of the present invention.
According to yet another aspect of an embodiment of the present invention, a computer-readable medium is provided.
A computer-readable medium, on which a computer program is stored, which, when executed by a processor, implements the information tracking method provided by an embodiment of the present invention.
One embodiment of the above invention has the following advantages or benefits: acquiring parameters and user identification in the object operation information, wherein the parameters are generated when an operation user accesses an object providing platform and are added into the object operation information after the operation user performs object operation; determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameter does not include the tracking identifier, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifier, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the acquired click data. The method has the advantages that the method can flexibly and completely cross the terminal, cross the screen information tracking and accurately count the operation entrance, truly restore the user operation source, and overcome the defects that the complex and deeper page of the APP cannot be counted, the path is longer, the correlation between part of information tracking events and object operation is weaker, and the like.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of the main steps of an information tracking method according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating the main steps of an order source tracking method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of an order source tracking flow according to one embodiment of the invention;
FIG. 4 is a schematic diagram of an order source determination flow according to one embodiment of the invention;
FIG. 5 is a schematic diagram of the main modules of an information tracking apparatus according to one embodiment of the present invention;
FIG. 6 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 7 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic diagram illustrating the main steps of an information tracking method according to an embodiment of the present invention.
The information tracking method according to an embodiment of the present invention mainly includes the following steps S101 to S102.
Step S101: and acquiring parameters and user identifications in the object operation information, wherein the parameters are generated when an operation user accesses the object providing platform and are added into the object operation information after the operation user performs object operation.
Step S102: determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameter does not include the tracking identifier, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifier, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
Determining, according to the user identifier, user equipment used when the operation user accesses the object providing platform through each display page, which may specifically include: according to the user identification, finding out each associated identification which is matched with the user identification and meets the preset conditions, wherein the associated identification is generated when an operation user accesses an object providing platform through a display page; and determining user equipment used when the operation user accesses the object providing platform through each display page according to the user equipment identification in the associated identification.
According to the user identifier, finding out each associated identifier which matches with the user identifier and meets the preset condition, which may specifically include: according to the user identification, finding out the associated identification which is matched with the user identification and meets one or more of the following conditions: the associated identification is generated in a preset time range before and after the object operation; the associated identifier is currently in an effective state; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
Acquiring click data of each user equipment on each display page, and determining a source display page corresponding to the object operation information according to the click data, which may specifically include: acquiring click data of each user equipment to each display page within a preset time period; comparing object information and user equipment information in the click data and the object operation information to determine the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the object in the object operation and the object in the display page correspond to the same shop or not; and determining a source display page corresponding to the object operation information according to the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page and the judgment rule.
Determining a source display page corresponding to the object operation information according to the relevance between the object in the object operation and the object in each display page, the category information of the click data of each display page and the click type, and according to a judgment rule, which may specifically include: filtering the click data of each display page according to a filtering rule, and taking the filtered click data as effective click data; and determining a display page from each effective click data according to the judgment rule and the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, and taking the display page as a source display page corresponding to the object operation information.
Determining a source presentation page corresponding to the object operation information may specifically include: and determining a first source display page corresponding to the object operation information, judging whether the first source display page is a preset type display page, and outputting a corresponding relation between the object operation information and the first source display page under the condition that the first source display page is the preset type display page.
In an embodiment, under the condition that the source display page corresponding to the object operation information cannot be determined according to the tracking identifier or according to the click data, the object operation information may also be added to the delay queue, and the source display page corresponding to the object operation information is determined at regular time.
The information tracking method provided by the embodiment of the invention can be used for source tracking of various object operation information, for example, order source tracking, and in an order source tracking scene, the object can be a commodity; the object providing platform can be a ordering platform (or an e-commerce platform); the object operation may be an operation of ordering a commodity by an ordering user (operation user); the object operation information such as order information, and the tracking identifier may be a tracking identifier; the display page can be a page of a promotion channel for promoting the commodities by the e-commerce platform, and a source display page corresponding to the order information is determined, namely the source promotion channel of the order information is determined. It can be understood by those skilled in the art that the embodiment of the present invention can also be used for tracking information such as a user purchase (adding a commodity to a shopping cart) operation, a user detail analysis operation of the commodity, and the like, or tracking sources of other object operation information.
FIG. 2 is a diagram illustrating the main steps of an order source tracking method according to an embodiment of the present invention.
As shown in fig. 2, the order source tracking method according to an embodiment of the present invention includes the following steps S201 to S203.
Step S201: and acquiring parameters and user identification in the order information, wherein the parameters are generated when the order placing user accesses the order placing platform and are added into the order information after the order placing user places an order.
In case that the parameter includes the documentary identification, executing step S202; in the case where the parameter does not include the documentary identification, step S203 is executed.
Step S202: and determining a source promotion channel corresponding to the order information according to the order following identification.
Step S203: and determining user equipment used when the ordering user accesses the ordering platform through each promotion channel according to the user identification, acquiring click data of each user equipment to each promotion channel, and determining a source promotion channel corresponding to the order information according to the click data.
The order placing platform is an e-commerce platform for a user to place an order to purchase goods, and order information is generated after the user successfully places the order.
The order information may include information such as a user identification, an order ID (identification) of the order placed by the user, and an order SKU (stock keeping unit) ID.
In one embodiment, the user identification may be a user PIN (personal identification number). In other embodiments, the user identification may also be user account information, or other information that may uniquely identify the user.
The parameters of the embodiment of the present invention may include a user equipment identifier, and when a user accesses a page of the e-commerce platform using a user equipment (for example, a personal computer, a mobile phone, a tablet pc, etc.), the embodiment of the present invention implants the user equipment identifier in the Cookie by using a point embedding method, where the implanted user equipment identifier is specifically a uniform browser identifier of the e-commerce platform, and is generated according to information such as browser information, device number information, and last browsing time, and is used to mark and identify a unique user equipment.
The device number information may specifically be an IMEI (international mobile equipment identity), an IDFA (advertisement identifier), or other type of device unique identifier according to different devices, for example, an Android device generally collects the IMEI as the unique identifier, and an iOS (apple operating system) device generally adopts an advertisement Identifier (IDFA) unique to the iOS as the unique identifier.
When a user enters the page of the e-commerce platform through an advertisement link in a certain promotion channel, the parameters further comprise a list following identifier, the list following identifier comprises station length information (namely promotion channel information), commodity SKU information, order placing information, category information and the like, and the list following identifier is used for determining advertisement information of the promotion channel.
Thus, when a user accesses an e-commerce platform from a promotional channel using a user device, the generated parameters will include both a user device identification and a merchandising identification. If the user places an order for the commodity in the access, the user equipment identification and the order following identification in the parameters are always brought into the order information to serve as the parameters of the order information.
And if the user uses the user equipment and does not access the E-commerce platform through the promotion channel, the parameters only comprise the user equipment identification and not comprise the documentary identification. If the user places an order for the goods during the visit, only the user equipment identification is brought into the order information as a parameter of the order information.
The promotion channel refers to a page for promoting commodities by an e-commerce platform. The source promotion channel corresponding to the order information refers to a promotion channel to which the order can be attributed.
Determining a source promotion channel corresponding to the order information according to the order following identification, specifically comprising: and determining a source promotion channel corresponding to the order information according to the promotion channel indicated by the order following identification.
In an embodiment, a first source promotion channel corresponding to the order information may be determined according to the promotion channel indicated by the order following identifier, and whether the first source promotion channel is a preset type channel or not may be determined.
The promotion channel types can comprise an in-station promotion channel and an out-station promotion channel, wherein the in-station promotion channel refers to a promotion channel inside the e-commerce platform, and the out-station promotion channel refers to a third-party promotion channel which cooperates with the e-commerce platform and promotes commodities for the e-commerce platform.
The preset type channel of the embodiment of the invention can be an out-of-station channel, and as for the out-of-station channel, the e-commerce platform needs to settle accounts for a third party platform to which the out-of-station channel belongs, in some business scenes, the source tracking of orders of the out-of-station channel needs to be specially carried out, and the corresponding relation between the orders and the corresponding out-of-station channel is output.
Determining user equipment used when the ordering user accesses the ordering platform through each promotion channel according to the user identifier, which may specifically include: according to the user identification, finding out each associated identification which is matched with the user identification and accords with the preset condition, wherein the associated identification is generated when the order issuing user accesses the order issuing platform through a promotion channel; and determining user equipment used by the order issuing user for accessing the order issuing platform through each promotion channel according to the user equipment identification in the associated identification.
The associated identification can comprise a user equipment identification and a documentary identification, and the user can be uniquely determined through which promotion channel and which user equipment is used to access the e-commerce platform page through the associated identification.
In order to track the access footprint of a user and analyze the behavior of the user, the embodiment of the invention utilizes the embedded point acquisition service, calls the embedded point method of the embedded point acquisition service by the front-end page of the e-commerce platform, implants flow tracking embedded points for the positions of each page, each advertisement pit position, a button and the like which can generate interaction with the user, and can obtain click data of the user on each popularization channel through the embedded points.
The click data of the user to each promotion channel of the e-commerce platform comprises information such as user equipment identification, user identification and order following identification when the user clicks a page.
Because a user uses each user device, when accessing the e-commerce platform from each promotion channel, the generated parameters comprise the user device identifier of the corresponding user device and the order following identifier corresponding to the corresponding promotion channel, and the user device identifier + the order following identifier are the associated identifiers, so that each associated identifier matched with the user identifier can be found out according to the click data of the user on each promotion channel of the e-commerce platform, and further, according to the user device identifier in the associated identifier, the user device used when the ordering user accesses the ordering platform through each promotion channel can be determined.
In one embodiment, the association identifier matching the user identifier and meeting one or more of the following conditions may be found according to the user identifier: the associated identification is generated within a preset time range before and after ordering; the associated identifier is currently in a valid state; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
In a preferred embodiment, the association identifier matching the user identifier and meeting the above conditions at the same time can be found according to the user identifier, for example, the association identifier matching the user identifier and having a creation time within 15 minutes before or after placing an order is found, and the matching association identifier is in a valid state and is the latest association identifier within 100 selected according to the service time. The association identifier in the valid state refers to an association identifier which has a matching relationship with the user identifier and has not expired yet.
In one embodiment, the mapping relationship of historical user PIN and user equipment identification may be stored for a certain time by URE (unique user rules engine) in order to trace back the user equipment records and historical clicks that the user has historically used. The mapping relationship between the User PIN and the User equipment identifier may be recorded in a User mapping table (User mapping table), so that the User mapping table records the mapping relationship between the User PIN and the IMEI (international mobile equipment identity) or the IDFA, and the like.
Acquiring click data of each user equipment to each promotion channel, and determining a source promotion channel corresponding to order information according to the click data, wherein the method specifically comprises the following steps: acquiring click data of each user equipment to each promotion channel within a preset time period, for example, acquiring click data within 15 days; comparing commodity information and user equipment information in the click data and the order information to determine the correlation degree of the commodities in the order and the commodities in each promotion channel, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the commodities in the order and the commodities in the promotion channels correspond to the same shop; and determining a source promotion channel corresponding to the order information according to the judgment rule according to the correlation degree of the commodities in the order and the commodities in each promotion channel, the category information and the click type of the click data of each promotion channel.
In one embodiment, the correlation between the commodities in the order and the commodities in each promotion channel is specifically divided into direct orders, indirect orders and influence orders, wherein the commodities in the order are the promotion channels. Wherein, if the advertisement click of the promotion channel is completely matched with the order placing product (for example, the SKU bound on the advertisement material clicked by the user a at a certain time is completely matched with the SKU placed by the user a), the correlation degree of the order product and the promoted product belongs to the direct order. If the advertisement click is strongly related to the order placing commodity (for example, the SKU bound on the advertisement material clicked by the user A and the SKU placed by the user A belong to the same commodity but different in style or color), the correlation degree of the order commodity and the promoted commodity belongs to an indirect order, and in addition, different strategies can be provided for different types of advertisers for strong correlation evaluation. If there is no strong correlation between the ad click and the placed item (e.g., user A clicks on the SKU bound in the ad material at a time, there is no strong correlation with the SKU placed by user A), then the correlation of the item in the order with the promoted item belongs to the affected order. Generally, the correlation degree is not in the case of a direct order or an indirect order, and is considered to affect the order.
The on-screen click refers to that the same user equipment is used for order placing and the click on the promotion channel, and the cross-screen click refers to that different user equipment is used for order placing and the click on the promotion channel.
In an embodiment, when determining the source promotion channel corresponding to the order information according to the determination rule according to the correlation between the commodities in the order and the commodities in each promotion channel, the category information and the click type of the click data of each promotion channel, the source promotion channel may be determined according to the following determination rule: the priority of the on-screen click is higher than that of the cross-screen click; the priority of the correlation degree between the order commodities and the commodities in the promotion channel is as follows: direct order > indirect order > affects orders, with the order commodity having a higher priority with the store than the cross-store commodity with the commodity of the promotion channel clicked. And judging according to the priority principle, finding the advertisement click of the promotion channel closest to the order-placing time, and taking the promotion channel as a source promotion channel.
The click time, the category of the click data, the click type and the judgment sequence between the commodity in the order and the commodity in the promotion channel can be flexibly set, for example, the click data are preferably sorted according to the click time, a plurality of (specific numerical values can be customized) click data in the front are taken according to the sorting of the click data, whether the on-screen click exists or not is judged, the on-screen click has a higher priority than the cross-screen click principle, the click data are selected, the correlation between the order commodity in the selected click data and the promoted commodity is judged again, the screening is continued according to the principle that the direct order > indirect order > influences the order, whether the on-screen click exists or not is judged finally, and one click data is finally selected according to the principle that the priority of the on-screen shop is higher than the cross-shop, so that the promotion channel is determined.
It should be noted that the determination rule in the embodiment of the present invention may be flexibly set and adjusted according to the business needs, and is not limited to the determination manner described in the above example.
In another embodiment, the determining, according to the relevancy between the commodity in the order and the commodity in each promotion channel, the category information and the click type of the click data of each promotion channel, the source promotion channel corresponding to the order information according to the determination rule may specifically include: filtering the click data of each promotion channel according to a filtering rule, and taking the filtered click data as effective click data; and determining a promotion channel from each effective click data according to the judgment rule according to the correlation degree of the commodities in the order and the commodities in each promotion channel, the category information and the click type of the click data of each promotion channel, and taking the promotion channel as a source promotion channel corresponding to the order information.
The click data filtered out according to the filtering rules includes, for example, some invalid channel clicks, or swipe clicks, or click of advertisement in e-commerce platform, etc. The filtering rules may be adjusted according to business needs.
In another embodiment, after the click data of each promotion channel is filtered according to the filtering rule, the effective click data can be deduplicated and arranged in descending order according to the reporting time, and a promotion channel is determined from each effective click data according to the judgment rule according to the correlation degree of the commodities in the order and the commodities in each promotion channel, the category information and the click type of the click data of each promotion channel, and is used as the source promotion channel corresponding to the order information.
In an embodiment, determining the source promotion channel corresponding to the order information according to the click data may specifically include: and determining a first source promotion channel corresponding to the order information according to the click data, judging whether the first source promotion channel is a preset type channel or not, and outputting a corresponding relation between the order information and the first source promotion channel under the condition that the first source promotion channel is the preset type channel.
It has been described above that the preset type channel may be an out-of-station broadcast channel, and therefore, in some business scenarios, it is necessary to specifically perform source tracking on orders of the out-of-station broadcast channel and output a corresponding relationship between the orders and the corresponding out-of-station broadcast channel. And will not be described in detail herein.
In an embodiment, when the source promotion channel corresponding to the order information cannot be determined according to the order following identifier or according to the click data, the order information may be further added to a delay queue, the source promotion channel corresponding to the order information is determined at regular time, and when the execution time reaches a preset time threshold value, the source promotion channel corresponding to the order information is not determined yet, and the order information is deleted from the order set to be subjected to source tracking.
For example, the delay queue is set to execute the determination of the source promotion channel corresponding to the order information once every 5 minutes, and if the determination of the source promotion channel is not yet determined according to the order information after 15 minutes, the order information is discarded and no source tracking is performed on the order information.
The embodiment of the invention determines the source popularization channel corresponding to the order information through the order following identification or the click data, thereby overcoming the defects that the prior art can not count the complex and deeper pages of the APP, the order path is longer, the correlation between part of order following events and the order is weaker, and the like.
FIG. 3 is a schematic diagram of an order source tracking process according to an embodiment of the invention.
Taking the tracking of the order source of a certain e-commerce platform as an example, the tracking process of the order source includes the following steps S301 to S314.
Step S301: an order set of the merchant platform is obtained, and step S302 to step S314 are executed for each order in the order set.
Step S302: and judging whether the order has an order following identifier, if so, executing the step S303, otherwise, executing the step S305.
Step S303: and judging whether the order following identification of the order indicates an in-station promotion channel, if so, ending the source tracking process of the order, and otherwise, executing the step S304.
In the service scenario of this embodiment, it is necessary to perform source tracking on orders of the out-of-station broadcast channel, and output a corresponding relationship between the orders and the corresponding out-of-station broadcast channel, so that when an order source is tracked as an in-station broadcast channel, the source tracking of the order is finished.
Step S304: and determining the order source as the station-based advertising channel indicated by the order-following identification.
Step S305: and searching each associated identifier which is matched with the user identifier and meets the preset conditions according to the user identifier in the order, wherein the associated identifiers comprise a user equipment identifier and a list following identifier, and the user equipment identifier and the list following identifier are determined when the user accesses the e-commerce platform.
Step S306: and determining user equipment used when the user accesses the E-commerce platform through each promotion channel according to the searched association identifiers.
Step S307: and acquiring click data of each user equipment to each promotion channel of the E-commerce platform in a preset time period.
Step S308: and identifying the correlation degree of the SKU in the order and the SKU in each click data according to the SKU information in the order and the SKU information in each click data.
Step S309: and identifying category information of the click data according to the user equipment identification in the order and the user equipment identification in each click data, wherein the category information comprises on-screen click and cross-screen click.
Step S310: and respectively determining click types for the click data of all types, wherein the click types indicate whether the SKU in the order and the SKU in the click data correspond to the same shop.
Step S311: and filtering invalid click data in the click data according to a filtering rule to obtain valid click data.
Step S312: and removing duplication of each effective click data, arranging the effective click data in a descending order according to the reporting time of each effective click data, and determining one target click data in the effective click data according to a judgment rule according to the correlation degree of the SKU in the order and the SKU in each click data, the category information of the click data and the click type.
Step S313: and judging whether the promotion channel in the target click data is an in-station promotion channel, if so, ending the source tracking process of the order, and otherwise, executing the step S314.
Step S314: and determining the order source as a promotion channel in the target click data.
It should be noted that, in other embodiments, the sequences of the steps S308, S309, and S310 may be interchanged with each other.
The browsing and shopping scenes of the current user are multi-terminal fusion scenes of a PC (personal computer), a mobile phone H5 page (a mobile terminal web page) and an APP (application program), and the embodiment of the invention provides a more flexible and complete cross-terminal and cross-screen order-following method, accurately counts an order source entrance and tracks the source of the order.
For example, scenario one: a user firstly clicks a link of a pushing hand (namely, a promoter) A on a mobile phone, browses commodities in an M station, does not click other pushing hand links in the middle, and finally places an order on other platforms, such as an APP or a PC end or other M station browsers.
Scene two: the method comprises the steps that a pusher A and a pusher B share a link for the same commodity, a consumer firstly clicks the link of the pusher A on a mobile phone, browses the commodity at an M station, then opens the link of the pusher B at a PC end, continuously browses the commodity, and finally places an order in a browser at the mobile phone end.
The order source tracking process of embodiments of the present invention may be more clearly understood by those skilled in the art in conjunction with the following specific example.
The user equipment used when the user accesses the e-commerce platform through each promotion channel is assumed to be: the popularization channels of the H-brand mobile phone and the P-brand computer are respectively a channel 1, a channel 2 and a channel 3, wherein the commodity popularized by the channel 1 is a blue G brand toothbrush, the commodity popularized by the channel 2 is a yellow G brand toothbrush, and the commodity popularized by the channel 3 is an S brand toning lotion. And (3) in a preset time period, such as the last day, a user accesses the page of the e-commerce platform from the three channels through the H-brand mobile phone respectively, and finally places an order A through the P-brand computer, wherein the commodity in the order A is the blue G brand toothbrush.
Because the user enters the e-commerce platform page for placing an order on the P-brand computer not through an advertisement link of a promotion channel, only the user equipment identification is contained in the order information, and the order-following identification is not contained. Then, according to the user identifier in the order, the associated identifier matched with the user identifier can be found, taking the example that the user enters the page of the e-commerce platform through the blue G brand toothbrush advertisement link of the channel 1, the click data comprises the order following identifier indicating the channel 1 and the equipment identifier of the H-brand mobile phone, the order following identifier and the equipment identifier are the associated identifiers, and the associated identifier can be matched through the user identifier. And then determining that the equipment used by the user for accessing the E-commerce platform page through the promotion channel is an H-brand mobile phone and a P-brand computer according to the associated identification.
And acquiring all click data of the user on each channel of the E-commerce platform on the H-brand mobile phone and the P-brand computer within one day, namely acquiring the click data of the H-brand mobile phone clicking the three channels.
Because the click data belong to cross-screen click and belong to the same priority, and in addition, because the commodity in the order is blue G brand toothbrush, the commodity is completely consistent with the commodity in the channel 1, and the shops are G brand shops, the correlation degree of the commodity and the commodity popularized in the channel 1 is the direct order of which the commodity is the channel 1. Since the product is strongly correlated with the product of channel 2 (the store is brand G, the product type is toothbrush, but the color is different), the product is an indirect order for channel 2. Since the item is not related to the item in channel 3, but the user clicks through channel 3, the item is an order for channel 3.
Direct orders > indirect orders > affect orders according to relevance priority, so the order is attributed to channel 1.
The advertisement click directly tracked according to the associated identification in the order information is a direct identification click, the advertisement click found according to the associated identification expanded by the user identification is an expanded identification click, the expanded identification click is regarded as a cross-screen click, identification can be carried out in the order, and follow-up statistics is facilitated. For example, in the above example, order a is placed at the PC side, but click data of the channel is generated at the APP side, and belongs to cross-screen placing of the user, and the order is placed with the expanded click mark.
FIG. 4 is a flow diagram illustrating an order source determination process according to an embodiment of the invention. As shown in fig. 4, the User X places a single commodity D, obtains the recorded mapping relationship between the User PIN and the IMEI (international mobile equipment identity) or the IDFA and the like through the User mapping table (User mapping table), determines each User equipment used by the User, and further acquiring click data of the user on the promotion channel of the e-commerce platform on each user equipment, such as advertisement click A, advertisement click B and advertisement click C … …, according to the determination rule of the embodiment of the present invention, it is assumed that the correlation between the determined order and the products promoted in advertisement click a, advertisement click B, and advertisement click C corresponds to the influence order, indirect order, and influence order … …, and according to the judgment rules of direct order, indirect order, intermediate page, out-of-station, cash, non-cash, closest click time and the like, the order is finally attributed to a certain advertisement click. It should be noted that the determination rule in the embodiment of the present invention is merely an example, and does not limit the scope of the present invention.
FIG. 5 is a block diagram of an information tracking device according to an embodiment of the present invention.
As shown in fig. 5, an information tracking apparatus 500 according to an embodiment of the present invention mainly includes an obtaining module 501 and a source determining module 502.
The obtaining module 501 is configured to obtain a parameter and a user identifier in the object operation information, where the parameter is generated when the operation user accesses the object providing platform, and is added to the object operation information after the operation user performs the object operation.
A source determining module 502, configured to determine, according to the tracking identifier, a source display page corresponding to the object operation information when the parameter includes the tracking identifier; and under the condition that the parameters do not include the tracking identification, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identification, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
The source determination module 502 may include a user device determination submodule to: according to the user identification, finding out each associated identification which is matched with the user identification and meets the preset conditions, wherein the associated identification is generated when an operation user accesses an object providing platform through a display page; and determining user equipment used when the operation user accesses the object providing platform through each display page according to the user equipment identification in the associated identification.
The user equipment determining submodule searches out each associated identifier which is matched with the user identifier and accords with the preset condition according to the user identifier in the following mode: according to the user identification, finding out the associated identification which is matched with the user identification and meets one or more of the following conditions: the associated identification is generated in a preset time range before and after the object operation; the associated identifier is currently in an effective state; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
The source determining module 502 may further include a source presentation page determining sub-module for: acquiring click data of each user equipment to each display page within a preset time period; comparing object information and user equipment information in the click data and the object operation information to determine the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the object in the object operation and the object in the display page correspond to the same shop or not; and determining a source display page corresponding to the object operation information according to the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page and the judgment rule.
The source display page determining submodule determines a source display page corresponding to the object operation information according to the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page and a judgment rule, and the method comprises the following steps: the source display page determining submodule filters the click data of each display page according to a filtering rule, and the filtered click data is used as effective click data; and determining a display page from each effective click data according to the judgment rule and the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, and taking the display page as a source display page corresponding to the object operation information.
The determining, by the source determining module 502, a source display page corresponding to the object operation information may specifically include: the source determining module 502 determines a first source display page corresponding to the object operation information, and determines whether the first source display page is a preset type display page, and outputs a corresponding relationship between the object operation information and the first source display page when the first source display page is the preset type display page.
The information tracking device 500 may further include an exception handling module to: and under the condition that the source display page corresponding to the object operation information cannot be determined according to the tracking identifier or according to the click data, adding the object operation information into a delay queue, and periodically executing the determination of the source display page corresponding to the object operation information, and when the execution times reach a preset time threshold value, if the source display page corresponding to the object operation information is not determined yet, deleting the object operation information from an object operation information set to be subjected to source tracking.
In addition, the detailed implementation of the information tracking device in the embodiment of the present invention has been described in detail in the above information tracking method, and therefore, the repeated description is not repeated here.
Fig. 6 shows an exemplary system architecture 600 to which the information tracing method or the information tracing apparatus according to the embodiment of the present invention can be applied.
As shown in fig. 6, the system architecture 600 may include terminal devices 601, 602, 603, a network 604, and a server 605. The network 604 serves to provide a medium for communication links between the terminal devices 601, 602, 603 and the server 605. Network 604 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 601, 602, 603 to interact with the server 605 via the network 604 to receive or send messages or the like. The terminal devices 601, 602, 603 may have installed thereon various communication client applications, such as shopping applications, web browser applications, search applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only).
The terminal devices 601, 602, 603 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 605 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 601, 602, 603. The backend management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (for example, target push information, product information — just an example) to the terminal device.
It should be noted that the information tracking method provided by the embodiment of the present invention is generally executed by the server 605, and accordingly, the information tracking apparatus is generally disposed in the server 605.
It should be understood that the number of terminal devices, networks, and servers in fig. 6 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use in implementing a terminal device or server of an embodiment of the present application. The terminal device or the server shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program executes the above-described functions defined in the system of the present application when executed by the Central Processing Unit (CPU) 701.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes an acquisition module, a source determination module. The names of these modules do not in some cases form a limitation on the modules themselves, and for example, the acquiring module may also be described as a "module for acquiring parameters and user identification in the object operation information".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: acquiring parameters and user identification in object operation information, wherein the parameters are generated when an operation user accesses an object providing platform and are added into the object operation information after the operation user performs object operation; determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameters do not include tracking identifiers, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifiers, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
According to the technical scheme of the embodiment of the invention, the parameters and the user identification in the order information are obtained, wherein the parameters are generated when the order placing user accesses the order placing platform and are added into the order information after the order placing user places an order; under the condition that the parameters comprise the order following identification, determining a source promotion channel corresponding to the order information according to the order following identification; and under the condition that the parameter does not include the order following identification, determining user equipment used by an order placing user for accessing the order placing platform through each promotion channel according to the user identification, acquiring click data of each user equipment to each promotion channel, and determining a source promotion channel corresponding to the order information according to the acquired click data. The method can more flexibly and completely cross the terminal, cross the screen and follow the order, accurately count the order source entrance, truly restore the order placing source of the user, and overcome the defects that the complex and deeper page of the APP cannot be counted, the order path is longer, the relevance between part of the order following events and the order is weaker, and the like.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. An information tracking method, comprising:
acquiring parameters and user identification in object operation information, wherein the parameters are generated when an operation user accesses an object providing platform and are added into the object operation information after the operation user performs object operation;
determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier;
and under the condition that the parameters do not include tracking identifiers, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifiers, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
2. The method according to claim 1, wherein the determining, according to the user identifier, user equipment used by the operating user when accessing the object providing platform through each display page includes:
searching for each associated identifier which is matched with the user identifier and meets a preset condition according to the user identifier, wherein the associated identifier is generated when the operation user accesses the object providing platform through the display page;
and determining user equipment used when the operation user accesses the object providing platform through each display page according to the user equipment identification in the associated identification.
3. The method according to claim 2, wherein the finding out each associated identifier matching the user identifier and meeting a preset condition according to the user identifier comprises:
according to the user identification, finding out the associated identification which is matched with the user identification and meets one or more of the following conditions: the association identification is generated in a preset time range before and after the object operation; the associated identifier is in a valid state currently; the associated identifiers are preset numbers of associated identifiers which are arranged in front according to a time sequence in the associated identifiers matched with the user identifiers.
4. The method according to claim 1, wherein the obtaining click data of each user equipment on each presentation page, and determining a source presentation page corresponding to the object operation information according to the click data comprises:
acquiring click data of each user equipment to each display page within a preset time period;
comparing object information and user equipment information in the click data and the object operation information to determine the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of each click data, wherein the category information comprises on-screen click and cross-screen click, and the click type indicates whether the object in the object operation and the object in the display page correspond to the same shop;
and determining a source display page corresponding to the object operation information according to a judgment rule according to the correlation degree of the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page.
5. The method according to claim 4, wherein the determining, according to the relevance between the object in the object operation and the object in each presentation page, the category information and the click type of the click data of each presentation page, the source presentation page corresponding to the object operation information according to the determination rule comprises:
filtering the click data of each display page according to a filtering rule, and taking the filtered click data as effective click data;
and determining a display page from the effective click data according to the judgment rule and the relevance between the object in the object operation and the object in each display page, the category information and the click type of the click data of each display page, and taking the display page as a source display page corresponding to the object operation information.
6. The method according to claim 1, wherein the determining the source presentation page corresponding to the object operation information includes:
determining a first source display page corresponding to the object operation information, judging whether the first source display page is a preset type display page, and outputting a corresponding relation between the object operation information and the first source display page under the condition that the first source display page is the preset type display page.
7. The method of claim 1, further comprising:
and under the condition that the source display page corresponding to the object operation information cannot be determined according to the tracking identifier or the click data, adding the object operation information to a delay queue, executing the source display page corresponding to the object operation information at regular time, and deleting the object operation information from an object operation information set to be subjected to source tracking if the source display page corresponding to the object operation information is not determined when the execution times reach a preset time threshold.
8. An information tracking apparatus, comprising:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring parameters and user identifications in object operation information, the parameters are generated when an operation user accesses an object providing platform, and are added into the object operation information after the operation user performs object operation;
the source determining module is used for determining a source display page corresponding to the object operation information according to the tracking identifier under the condition that the parameter comprises the tracking identifier; and under the condition that the parameters do not include tracking identifiers, determining user equipment used when the operation user accesses the object providing platform through each display page according to the user identifiers, acquiring click data of each display page by each user equipment, and determining a source display page corresponding to the object operation information according to the click data.
9. An electronic device, comprising:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method recited in any of claims 1-7.
10. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-7.
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CN115550305B (en) * 2022-09-28 2024-03-01 深圳市凯迪仕智能科技股份有限公司 Equipment control method and related device

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