CN103812914A - Method and device for tracking spreader - Google Patents
Method and device for tracking spreader Download PDFInfo
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- CN103812914A CN103812914A CN201210459105.4A CN201210459105A CN103812914A CN 103812914 A CN103812914 A CN 103812914A CN 201210459105 A CN201210459105 A CN 201210459105A CN 103812914 A CN103812914 A CN 103812914A
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Abstract
The application discloses a method and a device for tracking a spreader, for tracking the spreader more effectively in App spread. The method comprises the steps that a terminal sends a first request message with spreader identification to a spreading server while downloading an App to be spread, the spreading server generates a Cookie for determining the spreader identification and returns the Cookie to the terminal, the terminal sends a second request message with the Cookie to the spreading server while installing and starting the App to be spread, the spreading server determines the identification of the spreader which has spread the App to be spread according to the Cookie carried in the second request message so as to track the corresponding spreader. According to the method, the spreader does not need to additionally develop SDK or API and can still be accurately tracked by an advertiser, so that the App development efficiency and spreading efficiency are improved.
Description
Technical field
The application relates to communication technical field, relates in particular to a kind of promoter's of tracking method and device.
Background technology
Mobile terminal, as the high-tech consumption electronic product of one, has become indispensable communication tool in people's life.At present, user can download and install various application (Application, hereinafter to be referred as App), the corresponding function that can provide to obtain App by mobile terminal.Certainly, an App also can provide channel for the popularization of another App.
In the prior art, the method for promoting another App by an App as shown in Figure 1.Fig. 1 is the process of promoting the 2nd App in prior art by an App, specifically comprises the following steps:
S101: user downloads and install an App, SDK (the Software Development Kit that the one App embeds by self, SDK) or application programming interface (ApplicationProgramming Interface, API) show the promotion message of the 2nd App.
Wherein, the developer of an App has embedded SDK or API in an App, for showing the promotion message of the 2nd App that will promote.
S102: in the time that user has clicked the promotion message of the 2nd App, the SDK or the API that embed in an App send a request message to promotion server, and jump to the downloading page of the 2nd App.
Wherein, in the time that user has clicked the promotion message of the 2nd App, the SDK embedding in the one App or API obtain the mac address information of the mobile terminal that this user uses, and send a request message to promotion server, the mac address information that carries the terminal that this user uses in the request message sending, this mac address information can be used for identifying this terminal.In the request message that the SDK embedding in the one App or API send to promotion server, also carry the developer's of an App user ID, for identifying the developer of an App.
S103: promotion server receives after this request message, sets up the corresponding relation of the developer's of the mac address information that carries in this request message and an App user ID.
S104: when this user downloads and installs the 2nd App, and while starting the 2nd App, the 2nd App reports the mac address information of the terminal that this user uses to promotion server.
S105: the mac address information that promotion server reports according to the 2nd App, search the user ID that this mac address information is corresponding, the user ID finding is defined as promoting to the promoter's of the 2nd App user ID.
In said process, the developer of the 2nd App can be called advertiser, for the 2nd App, the developer of the one App has in fact become the promoter of the 2nd App, it has successfully promoted the 2nd App to domestic consumer by the mode that embeds SDK or API in an App of exploitation, make domestic consumer pass through the promotion message of the 2nd App that the SDK that embeds in an App or API show, download and installed the 2nd App.
Due in practical application scene, the 2nd App may promote incessantly on an App, also be, except promoting on an App, also may on other App such as the 3rd App, the 4th App, all promote, therefore,, in above-mentioned steps S105, the object that promotion server is searched the user ID that mac address information that the 2nd App reports is corresponding is just: the promoter that this user of subtend has successfully promoted the 2nd App follows the trail of.Track after promoter (developer of an App), advertiser (developer of the 2nd App) can pay to promoter the remuneration of some popularizations.
But, process as shown in Figure 1 can be found out, when in prior art, an App promotes the 2nd App, for an App is successfully being promoted after the 2nd App, advertiser (developer of the 2nd App) can track promoter (developer of an App), and promoter need to embed SDK or API in an App, and this just needs promoter to develop extraly SDK or the API that will embed undoubtedly, not only reduce the development efficiency of App and promoted efficiency, and having brought extra development cost.
Due to when promoter is successfully for advertiser has promoted in the time promoting App, advertiser need to know the promoter who has successfully promoted this App to be promoted.Existing Techniques For Reducing App development efficiency and promote efficiency, and brought extra development cost.A kind of method that therefore, the APP of being convenient to exploitation need to be provided and follow the trail of promoter.
Summary of the invention
The embodiment of the present application provides a kind of promoter's of tracking method and device, in order to track more efficiently promoter in the popularization of App.
A kind of promoter's of tracking that the embodiment of the present application provides method, comprising:
Receiving terminal by wait the first request message sending in the time applying described in the link download of applying, carries promoter's mark of the promoter who issues described link user in described the first request message;
Generate the Cookie for determining described promoter's mark according to described the first request message, and described Cookie is returned to terminal; And
Receive described terminal described wait apply install and start after send the second request message that carries described Cookie;
Determine promoter's mark of promoter to be applied described in having promoted according to the described Cookie carrying in described the second request message.
A kind of promoter's of tracking that the embodiment of the present application provides device, comprising:
Receiver module, for receiving terminal user by wait the first request message sending in the time applying described in the link applied is downloaded, in described the first request message, carry promoter's mark of the promoter who issues described link; Receive described terminal install and start described in the time applying send the second request message that carries Cookie;
Module is set, for generating the Cookie for determining described promoter's mark according to described the first request message, and described Cookie is returned to described terminal;
Enquiry module, when receive the second request message that carries described Cookie that described terminal sends when described receiver module, according to the described Cookie carrying in described the second request message determine promoted described in promoter's mark to be applied.
The embodiment of the present application provides a kind of promoter's of tracking method and device, the method terminal is sending to promotion server the first request message that carries promoter's mark by download this wait the link of promoting App in the time promoting App, promotion server generates the Cookie for determining promoter's mark according to this first request message, and this Cookie is returned to terminal, terminal is being installed and is being started this in the time promoting App, send the second request message that carries this Cookie to this promotion server, promotion server is determined promoter's mark of the promoter who has promoted this App to be promoted according to the Cookie carrying in this second request message, to follow the trail of corresponding promoter.By said method, promoter, without extra exploitation SDK or API, still can make advertiser track accurately promoter, has therefore improved the development efficiency of App and has promoted efficiency.
Accompanying drawing explanation
Fig. 1 is the process of promoting the 2nd App in prior art by an App;
The tracking promoter's that Fig. 2 provides for the embodiment of the present application process;
The tracking promoter's that Fig. 3 provides for the embodiment of the present application detailed process;
The process that Fig. 4 follows the trail of promoter for the another kind that the embodiment of the present application provides;
The tracking promoter's that Fig. 5 provides for the embodiment of the present application apparatus structure schematic diagram.
Embodiment
In the embodiment of the present application, when terminal is by downloading this in the time applying wait the link of applying, send the first request message of promoter's mark of carrying the promoter who issues this link to promotion server, promotion server receives after this first request message, generate Cookie and return to terminal, this Cookie is for determining promoter's mark, install and start this in the time applying in terminal, send the second request message that carries this Cookie to promotion server, promotion server can be determined according to this Cookie promoter's mark of the promoter who has promoted this application, follow the trail of and promoted this promoter to be applied thus.In the embodiment of the present application, wait to apply comprise the application program that can install and carry out in terminal, in the following description referred to as APP to be promoted.
Pass through said method, promotion server can track the promoter who has promoted this App to be promoted by Cookie, thereby identify this domestic consumer without the mac address information that adopts terminal, promoter, also just without the mac address information that embeds SDK or API and obtain terminal in the App of oneself, has therefore improved the development efficiency of App and has promoted efficiency.
Below in conjunction with Figure of description, the embodiment of the present application is described in detail.
The tracking promoter's that Fig. 2 provides for the embodiment of the present application process, specifically comprises the following steps:
S201: receiving terminal user by downloading this first request message sending wait the popularization link of promoting APP in the time promoting App.
In the embodiment of the present application, first promoter will issue the link of this App to be promoted, wherein, promoter issues the link of this App to be promoted in the App that can develop at oneself, the link that can also issue this App to be promoted by other channels such as instant communication software, mail.Concrete, promoter is issuing in the time promoting the link of App, can in advance promoter's mark of this promoter self be arranged in the link of this App to be promoted, in the first request message that makes to send to promotion server by clicking this link, carry promoter's mark of this promoter self.Therefore, when user has clicked the link of this App to be promoted, terminal is downloaded this based on this in the time promoting App wait the link of promoting App, will carry promoter's mark of the promoter who issues this link in the first request message that the terminal at this user place receives and sends based on this chain.Terminal described in the embodiment of the present application comprises mobile terminal.The first described request message can be HTML (Hypertext Markup Language) (Hyper Text Transport Protocol, HTTP) request.
S202: generate the Cookie for determining this promoter's mark according to this first request message, and this Cookie is returned to terminal.
In the embodiment of the present application, the Cookie generating according to this first request message can be for this terminal of unique identification.Now, promotion server can be set up the corresponding relation of promoter's mark of carrying in this Cookie and this first request message and preserve.Concrete, promotion server can generate a unique character string, using this character string generating as the Cookie for identifying this terminal.In follow-up step, promotion server can be according to this Cookie carrying in the second request message being sent by this terminal receiving, and the corresponding relation of the Cookie setting up and promoter's mark, determine that the promoter's who has promoted this App to be promoted promoter identifies.
In addition, terminal has while repeatedly recording of applying being installed, the Cookie that terminal generates for this terminal before can searching under the territory at this link place to be applied and whether having promotion server, in the time there is Cookie, in the first request message that terminal sends, can directly carry this Cookie.Promotion server receives after this first request message, can judge and in this first request message, whether carry the Cookie for this terminal generation before promotion server, if the Cookie having generated for this terminal before having carried, set up the corresponding relation of promoter's mark of carrying in this Cookie and this first request message, if do not carry, can generate unique Cookie for this terminal, be used for identifying this terminal, then the corresponding relation of the popularization user ID of carrying in this Cookie of foundation generation and this first request message.
Finally, promotion server returns to terminal by the Cookie of setting and preserves, and certainly, if carried the Cookie generating before promotion server in the first request message that terminal sends, promotion server is without returning to this Cookie again.Wherein, because promotion server is by identifying this terminal for the Cookie of this terminal generation, therefore, the method that the Cookie of generation is returned to this terminal by promotion server can comprise: this Cookie generating is written in the browser of this terminal, install and start this in the time promoting App when this terminal so that follow-up, this terminal can send by browser the second request message that carries this Cookie to this promotion server.
In another embodiment of the application, promotion server also can, according to promoter's mark of carrying in this first request message, generate the Cookie that includes this promoter's mark.Now, this Cookie can be directly used in identification and promote promoter's mark of this promoter to be applied.
S203: receiving terminal is in user installation and start the second request message that carries this Cookie that this sends after promoting App.
After user has clicked the link of this App to be promoted, if installed and started this App to be promoted by terminal downloads, this terminal sends the second request message to promotion server, carries the Cookie that promotion server generates in this second request message.This second request message that promotion server receiving terminal sends.
Concrete, in the time that the Cookie that terminal has been returned to promotion server is written in the browser of this terminal self, terminal can send by the browser of self second request message that carry this Cookie to promotion server.Wherein, terminal can only start this in the time promoting App this user for the first time, sends by the browser of self the second request message that carries this Cookie to promotion server, and follow-up this App to be promoted that again starts is without transmission.
Preferably, consider and start this in the time promoting App as this user, terminal need to be called the browser of self, in order to send the second request message to promotion server, thereby when this user starts this in the time promoting App, the page of terminal meeting automatic spring browser, this will cause this user to decline to the experience of this App to be promoted.Therefore, treat in order to improve user the experience degree of promoting App, in the embodiment of the present application, terminal is in the time that the browser by self sends the second request message to promotion server, can first start the browser of self, close the address field of browser, and in the page of browser display, show and the application identification information of this App to be promoted then send the second request message by this browser to promotion server.
Concrete, the application identification information of this App to be promoted showing in the page of browser display can comprise: the information such as the icon of this App to be promoted, title, brief introduction.Above-mentioned address field of closing browser, and in the page of browser, show the method for the application identification information of this App to be promoted, the page that can make this user perceive to a certain extent current demonstration is exactly a page of this App to be promoted, and be not the page of the browser that calls, thereby can improve to a certain extent the experience of user to this App to be promoted.
Certainly, also can adopt additive method to improve user and treat the experience degree of promoting App.For example, when user starts this for the first time in the time promoting App, terminal not Automatically invoked browser sends the second request message, but show a prompting message to this user, in this prompting message, can comprise a transmission button, send the second request message with prompting user to promotion server, user can select to send or do not send the second request message as required, if send, user directly clicks the transmission button comprising in prompting message, terminal is called browser and is sent the second request message to promotion server, if do not send, close this prompting message.
S204: promoter's mark of determining the promoter who has promoted this App to be promoted according to the Cookie carrying in the second request message.
When promotion server receives this second request message of terminal transmission, determine that according to the Cookie carrying in this second request message promoter identifies, just can track according to this promoter's mark the promoter who has promoted this App to be promoted.
Concrete, if the Cookie that promotion server generates is for this terminal of unique identification, promotion server has been set up the corresponding relation for the Cookie of this terminal generation and promoter's mark of promoter, therefore, in the time that promotion server receives the second request message, can be according to the corresponding relation of the Cookie setting up and promoter's mark, determine promoter's mark corresponding to Cookie of carrying in this second request message, the promoter that the promoter who finds is identified, as the promoter who has promoted this App to be promoted to this user who tracks.Follow-uply the promoter mark inquiring can be returned to the application server that this App to be promoted is corresponding, with so that the developer (advertiser) of this App to be promoted know: the promoter who has successfully promoted this App to be promoted to this user is this promoter who returns and identifies corresponding promoter.
Can be found out by said process, be that the Cookie that this terminal generates carrys out marking terminal owing to adopting promotion server in the embodiment of the present application, and carry out marking terminal without the mac address information that adopts terminal, therefore, promoter also is just used for obtaining SDK or the API of terminal mac address information without extra exploitation, thereby has improved the development efficiency of App and the popularization efficiency of App to be promoted.In addition, because promoter in the embodiment of the present application is without the mac address information that obtains terminal by being embedded in SDK in App or API, also just mean and promote App while promoting treating, channels can be not limited to promote by other App, can also promote by treat popularization App such as other channels such as instant communication software, mail, this has also improved the diversity of the way of promotion.
In addition, if directly comprised promoter's mark in the Cookie that promotion server generates, in the time that promotion server receives the second request message, the promoter's mark comprising in the Cookie that can directly this second request message be carried, the promoter who has been defined as promoting the promoter of this App to be promoted identifies.
Further, because a promoter may promote multiple App to be promoted, therefore, successfully promote which App to be promoted in order to make promotion server can distinguish more accurately which promoter, in above-mentioned steps S201, when user clicked that promoter issues when promoting the link of App, also be that terminal will be downloaded this in the time promoting App wait the link of promoting App by this, in the first request message that terminal sends to promotion server, except will carrying promoter's mark of promoter, can also carry the App mark of this App to be promoted.Concrete, promoter can be arranged on the App mark of the promoter's mark of self and this App to be promoted in the link of this App to be promoted in advance, carries promoter's mark of this promoter self and the App mark of this App to be promoted in the first request message that makes to send to promotion server by clicking this link.
When also carrying this in the first request message that promotion server receives in the time promoting the App mark of App, in above-mentioned steps S202, promotion server has generated after the Cookie for this terminal of unique identification, can set up the App carrying in promoter's mark of carrying in this Cookie, this first request message of generation and this first request message and identify this three's corresponding relation.Follow-up, in step S203, terminal is being installed and is being started this in the time promoting App, to promotion server send the second request message in except carry promotion server arrange Cookie, also to carry the App mark of this App to be promoted, in step S204, promotion server can determine with this second request message in the Cookie that carries and App mark all there is promoter's mark of corresponding relation, and the promoter that the promoter who finds is identified, as the promoter who has successfully promoted this App to be promoted.
Further, considering in actual applications can this thing happens: user uses the link wait promoting App that terminal is issued by promoter A to download this after promoting App, do not start this App to be promoted, then this App to be promoted is deleted, this App to be promoted is downloaded in the link of the App to be promoted issuing by promoter B again again, and start this App to be promoted, now, two corresponding relations in promotion server, are just preserved, one is the Cookie generating for this terminal, the corresponding relation of promoter's mark of promoter A and the App mark of this App to be promoted, another is the Cookie generating for this terminal, the corresponding relation of promoter's mark of promoter B and the App mark of this App to be promoted.Like this, when this user has started this after promoting App, promotion server will find the promoter's mark that all has a corresponding relation with the App mark of this Cookie generating and this App to be promoted two, be the promoter mark of promoter A and the promoter of promoter B mark, also just can accurately do not determine that the promoter who has successfully promoted this App to be promoted to this user is promoter A or promoter is B.
Therefore, in order to follow the trail of more accurately promoter, in the embodiment of the present application, promotion server, in the time being established as the corresponding relation of the App mark of carrying in promoter's mark of carrying in the Cookie, the first request message that terminal generates and the first request message, can record the moment of setting up this corresponding relation.Follow-up, promotion server determine with the second request message in the Cookie that carries and the App mark promoter all with corresponding relation while identifying, can be according to the moment of setting up each corresponding relation of record, determine that the Cookie and the App that in nearest and this second request message, carry identify promoter's mark of setting up corresponding relation, the promoter that the promoter who finds is identified is as the promoter who has promoted this App to be promoted.
In addition, consider in actual applications, the Cookie having write in the browser of terminal self probably can be deleted by user, if promotion server is written to the Cookie of generation in the browser of terminal by above-mentioned steps S202, and in user installation and before starting App to be promoted, also before step S203, the Cookie being written in terminal browser is deleted, so in step S203, in the second request message that terminal sends to promotion server, also will no longer carry this Cookie, this will cause follow-uply cannot tracking the promoter who has promoted this App to be promoted to this user.
Therefore, in order to improve the accuracy of following the trail of promoter, in the embodiment of the present application, promotion server is after receiving the first request message of App mark that carries promoter's mark and App to be promoted, except being generation Cookie, and set up this Cookie, outside the corresponding relation of the App mark of carrying in promoter's mark of carrying in this first request message and this first request message, also to determine the attribute information of this terminal of carrying in this first request message receiving, and set up this attribute information, the corresponding relation of the App mark of carrying in promoter's mark of carrying in this first request message and this first request message.
Wherein, the attribute information of this terminal comprises: at least one in the operation system information of the browser type information of network interconnection agreement (Internet Protocol, the IP) address information of this terminal, the type information of this terminal, this terminal, the browser version information of this terminal, this terminal.
Preferably, can adopt at least one in the operation system information of browser version information, this terminal of browser type information, this terminal of type information, this terminal of this terminal, and with the IP address information combination of this terminal attribute information as this terminal.
Concrete, terminal can adopt HTTP to send the first request message, in the time adopting HTTP to send the first request message, promotion server can be defined as the source IP address of this first request message the IP address information of this terminal, and can in the header of the first request message that adopts HTTP to send, extract the type information of this terminal, the browser type information of this terminal, the browser version information of this terminal, the operation system information of this terminal, thereby can determine accordingly the attribute information of this terminal.
Set up the attribute information of this terminal, after the App of this promoter's mark and App to be promoted identifies this three's corresponding relation, if do not carry Cookie in the second request message that terminal sends to promotion server, promotion server can be according to the attribute information of the terminal of carrying in this second request message, the attribute information of the terminal of carrying in inquiry and this second request message and App mark all have promoter's mark of corresponding relation, as the popularization tracking promoter's the promoter mark of this App to be promoted, certainly, in this second request message, be that the App that carries this App to be promoted identifies.What set up due to promotion server is the attribute information of the terminal of carrying in the first request message, the corresponding relation of the App mark of this promoter's mark and App to be promoted, and inquiry promoter identify time institute based on the second request message be equally also this terminal transmission, the attribute information of the terminal of therefore carrying in the second request message is identical with the attribute information of the terminal of carrying in the first request message, certainly, the App mark of carrying is also identical, thereby, even if user has deleted the Cookie preserving in terminal, promotion server still can be based on carrying in the second request message attribute information and the App mark of terminal, track accurately corresponding promoter.
Certainly, this second request message can be also the second request message that terminal adopts HTTP to send, when the second request message is while adopting the second request message of HTTP transmission, promotion server also can be according to the source IP address of this second request message, and the header of the second request message, determine the attribute information of this terminal of carrying in the second request message, just repeat no longer one by one here.
In addition, when according to the attribute information of the terminal of carrying in the second request message and App mark tracking promoter, for being positioned at the terminal of multiple same model of same local network, the operation system information of the browser type information of the IP address information of these terminals, the type information of terminal, terminal, the browser version information of terminal, terminal may be also identical, thereby while mark according to the attribute information inquiry promoter of the terminal by above-mentioned information structure, can reduce the accuracy of inquiry.Therefore, in the embodiment of the present application, inquire about in order further to improve the accuracy that promoter identifies, also improve the accuracy of following the trail of promoter, promotion server, in the time setting up the corresponding relation of the App mark of carrying in the promoter mark of carrying in the attribute information of terminal, the first request message and the first request message, also can record the moment of setting up this corresponding relation.Follow-up, in the time identifying according to the attribute information of the terminal of carrying in the second request message and App mark inquiry promoter (while not carrying the Cookie being arranged by promotion server in the second request message), promotion server can be according to the moment of setting up each corresponding relation of record, determine recently with this second request message in the attribute information that carries and App mark set up promoter's mark of corresponding relation, as the popularization tracking promoter's the promoter of this App to be promoted identify.
For example, the terminal of terminal and the user B use that user A uses is all in same local area network (LAN), and the terminal of A and B is also identical, and the attribute information of these two users' terminal is also identical.
Suppose that user A has clicked the link of the App to be promoted that promoter 1 issues, send the first request message to promotion server, promotion server has been set up the corresponding relation (certainly, also having set up the corresponding relation for Cookie, promoter's mark of promoter 1 and the App mark of this App to be promoted of the terminal generation of A) of attribute information, promoter's mark of this promoter 1 and the App mark of this App to be promoted of the terminal of A use.
After this, if user B has clicked the link of the App to be promoted that promoter 2 issues, also sent the first request message to promotion server, promotion server is also set up the corresponding relation of attribute information, promoter's mark of promoter 2 and the App mark of this App to be promoted of the terminal of B use.
And the attribute information of the terminal of attribute information and the B use of the terminal using due to A is identical, therefore, in the second request message sending according to B, the attribute information of the terminal of carrying and this have been promoted this in the time promoting the promoter of App (Cookie that the terminal that promotion server is B generates is deleted by B) wait the App mark inquiry of promoting App to B, can inquire two and identify promoter's mark with corresponding relation with the attribute information of this terminal and the App of this App to be promoted, i.e. promoter's mark of promoter 1 promoter mark and promoter 2.Now, the promoter who is promoter 2 due to promoter's mark of recently setting up corresponding relation with the attribute information of this terminal and the App of this App to be promoted mark identifies, therefore, this promoter's 2 promoter is identified promoter's mark of having promoted the promoter who waits App to be promoted to B as determining by promotion server, follow-uply the promoter who finds 2 promoter mark can be returned to the application server that this App to be promoted is corresponding, make the developer (advertiser) of this App to be promoted know that the promoter who has promoted this App to be promoted to B is promoter 2, rather than promoter 1.
The tracking promoter's that Fig. 3 provides for the embodiment of the present application detailed process, specifically comprises the following steps:
S301: promotion server receiving terminal has been clicked in the time promoting the link of App user, the first request message receiving and sending based on this chain.
S302: for this terminal generates unique Cookie, and the attribute information of this terminal of carrying in definite the first request message, set up the corresponding relation of the App mark of the App to be promoted carrying in promoter's mark of carrying in this Cookie, this first request message generating and this first request message, the corresponding relation of setting up the App mark of the App to be promoted carrying in promoter's mark of carrying in the attribute information, this first request message of this terminal and this first request message, returns to terminal by this Cookie generating.
S303: receiving terminal is in this user installation and start the second request message that this sends in the time promoting App.
S304: in the second request message that judgement receives, whether carry Cookie, if so, perform step S305, otherwise execution step S306.
S305: promotion server determine recently with this second request message in the Cookie that carries and App mark set up promoter's mark of corresponding relation, as the popularization tracking promoter's the promoter of this App to be promoted identify.
S306: promotion server determine recently with this second request message in the attribute information of the terminal of carrying and the App mark promoter that sets up corresponding relation identify, as the popularization tracking promoter's the promoter of this App to be promoted identify.
Be more than the tracking promoter's that provides of the embodiment of the present application method, based on same thinking, the embodiment of the present application also provides another kind of tracking promoter's method, as shown in Figure 4.
The process that Fig. 4 follows the trail of promoter for the another kind that the embodiment of the present application provides, specifically comprises the following steps:
S401: promotion server receiving terminal has been clicked in the time promoting the link of App user, the first request message receiving and sending based on this chain.
Wherein, this first request message is that terminal is sending to promotion server in the time promoting App by download this wait the link of promoting App, carries promoter's mark of the promoter who issues this link in this first request message.
S402: according to promoter's mark of carrying in this first request message, generate the Cookie that comprises this promoter's mark, the Cookie of generation is returned to terminal.
In the embodiment of the present application, in this first request message due to terminal transmission, carried promoter's mark of promoter, therefore, promotion server can directly generate the Cookie that comprises this promoter's mark, and this Cookie is returned to terminal, to be written in the browser of terminal.
Preferably, in order to follow the trail of more accurately promoter, terminal also can send the first request message of the App mark of simultaneously carrying promoter's mark and this App to be promoted, in step S402, promotion server can be according to promoter's mark of carrying in this first request message and App mark, the Cookie that generation comprises this promoter's mark and this App mark, and this Cookie is returned to terminal, to be written in the browser of terminal.
S403: in the time receiving the second request message that carries this Cookie that this terminal sends, the promoter's mark comprising in the Cookie that this second request message is carried, as the popularization tracking promoter's mark of promoter of this App to be promoted.
In the embodiment of the present application, user by this terminal downloads this after promoting App, in the time starting this App, terminal can send the second request message that carries this Cookie to promotion server, and this Cookie is the Cookie that promotion server generates by above-mentioned steps S402.When promotion server receives this second request message, can be directly by the promoter's mark comprising in the Cookie of this second request message, as the popularization tracking promoter's mark of promoter of this App to be promoted.
Preferably, if comprise promoter's mark and App mark in the Cookie that above-mentioned steps S402 generates, when promotion server receives this second request message, can determine accurately that the promoter that this promoter identifies has successfully promoted the App to be promoted that this App identifies.
In addition, in Cookie due to promotion server generation in the embodiment of the present application, comprise promoter's mark, therefore for the promoter's mark that prevents from comprising in Cookie is tampered, promotion server is in the time generating Cookie, can be encrypted promoter's mark of carrying in the first request message, and generate the Cookie of the promoter's mark comprising after encryption.Follow-up, when promotion server receives the second request message that carries this Cookie, promoter's mark of the encryption comprising in the Cookie carrying in this second request message can be decrypted, the promoter who the promoter after deciphering has been identified as the popularization tracking to the promoter of this App to be promoted identifies.
And, if promotion server has received multiple the second request messages that carry identical Cookie, also be in the Cookie of multiple the second request messages, to comprise identical promoter's mark and App to identify, can add up the number of times that receives the second request message that carries identical Cookie, the number of times of statistics is this promoter and identifies the number of times that corresponding promoter promotes App to be promoted corresponding to this App mark.
The tracking promoter's that Fig. 5 provides for the embodiment of the present application apparatus structure schematic diagram, specifically comprises:
Described arrange module 502 specifically for, generate the Cookie for terminal described in unique identification, and set up the corresponding relation of the popularization user ID of carrying in the described Cookie that generates and described the first request message;
Described enquiry module 503 specifically for, according to the corresponding relation of Cookie and promoter mark, determine promoter's mark corresponding to Cookie of carrying in described the second request message, as promoter's mark of promoter to be applied described in having promoted.
Described arrange module 502 specifically for, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, wherein, in described the first request message, also carry described in application identities to be applied;
Described enquiry module 503 specifically for, determine with described the second request message in the Cookie that carries and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
Described arrange module 502 specifically for, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, and record the moment of setting up described corresponding relation;
Described enquiry module 503 specifically for, according to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the Cookie that carries and application identities set up promoter's mark of corresponding relation.
Described arrange module 502 also for, determine the attribute information of the described terminal of carrying in described the first request message receiving, and set up described attribute information, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in described the first request message and described the first request message, wherein, application identities to be applied described in also carrying in described the first request message, the attribute information of described terminal comprises: the network interconnection protocol IP address information of described terminal, the type information of described terminal, the browser type information of described terminal, the browser version information of described terminal, at least one in the operation system information of described terminal,
Described enquiry module 503 also for, in the time not carrying the described Cookie of generation in the second request message that described receiver module 501 receives, according to the attribute information of the terminal of carrying in described the second request message, determine with described the second request message in the attribute information of the terminal of carrying and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
Described arrange module 502 specifically for, set up the corresponding relation of the application identities of carrying in the described promoter mark of carrying in described attribute information, described the first request message and described the first request message, and record moment of setting up described corresponding relation;
Described enquiry module 503 specifically for, according to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the attribute information that carries and application identities set up promoter's mark of corresponding relation.
Described arrange module 502 specifically for, according to the promoter mark of carrying in described the first request message, generate the Cookie that comprises described promoter's mark.
Described arrange module 502 specifically for, by generate described Cookie be written in the browser of described terminal.
Described the first request message and the second request message are hypertext transfer protocol requests.
Concrete above-mentioned tracking promoter's as shown in Figure 5 device can be arranged in promotion server.
The embodiment of the present application provides a kind of promoter's of tracking method and device, the method terminal is sending to promotion server the first request message that carries promoter's mark by download this wait the link of promoting App in the time promoting App, promotion server generates the Cookie for determining promoter's mark according to this first request message, and this Cookie is returned to terminal, terminal is being installed and is being started this in the time promoting App, send the second request message that carries this Cookie to this promotion server, promotion server is determined promoter's mark of the promoter who has promoted this App to be promoted according to the Cookie carrying in this second request message, to follow the trail of corresponding promoter.By said method, promoter, without extra exploitation SDK or API, still can make advertiser track accurately promoter, has therefore improved the development efficiency of App and has promoted efficiency.
Obviously, those skilled in the art can carry out various changes and modification and the spirit and scope that do not depart from the application to the application.Like this, if within these of the application are revised and modification belongs to the scope of the application's claim and equivalent technologies thereof, the application is also intended to comprise these changes and modification interior.
Claims (18)
1. a method of following the trail of promoter, is characterized in that, comprising:
Receiving terminal by wait the first request message sending in the time applying described in the link download of applying, carries promoter's mark of the promoter who issues described link user in described the first request message;
Generate the Cookie for determining described promoter's mark according to described the first request message, and described Cookie is returned to terminal;
Receive described terminal described wait apply install and start after send the second request message that carries described Cookie; And
Determine promoter's mark of promoter to be applied described in having promoted according to the described Cookie carrying in described the second request message.
2. the method for claim 1, is characterized in that, generates the Cookie for determining described promoter's mark according to described the first request message, specifically comprises:
Generate the Cookie for terminal described in unique identification, and the corresponding relation of promoter's mark of carrying in the described Cookie of foundation generation and described the first request message;
Promoter's mark of determining promoter to be applied described in having promoted according to the described Cookie carrying in described the second request message, specifically comprises:
According to the corresponding relation of Cookie and promoter mark, determine promoter's mark corresponding to Cookie of carrying in described the second request message, as promoter's mark of promoter to be applied described in having promoted.
3. method as claimed in claim 2, is characterized in that, application identities to be applied described in also carrying in described the first request message; The second described request message also carries the application identities to be applied of described installation startup;
The corresponding relation of promoter's mark of carrying in the described Cookie that foundation arranges and described the first request message, specifically comprises:
The corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message;
Promoter's mark of determining promoter to be applied described in having promoted according to the described Cookie carrying in described the second request message, specifically comprises:
Determine with described the second request message in the Cookie that carries and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
4. method as claimed in claim 3, is characterized in that, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, specifically comprises:
The corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, and record the moment of setting up described corresponding relation;
Determine with described the second request message in the Cookie that carries and application identities all there is promoter's mark of corresponding relation, specifically comprise:
According to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the Cookie that carries and application identities set up promoter's mark of corresponding relation.
5. the method for claim 1, is characterized in that, described method also comprises:
Application identities to be applied described in carrying in described the first request message;
After receiving described the first request message, described method also comprises:
Determine the attribute information of the described terminal of carrying in described the first request message receiving, and set up the corresponding relation of the application identities of carrying in the described promoter mark of carrying in described attribute information, described the first request message and described the first request message, wherein, the attribute information of described terminal comprises: at least one in the operation system information of the network interconnection protocol IP address information of described terminal, the type information of described terminal, the browser type information of described terminal, the browser version information of described terminal, described terminal;
In the time not carrying the described Cookie of generation in the second request message receiving, described method also comprises:
According to the attribute information of the terminal of carrying in described the second request message, determine with described the second request message in the attribute information of the terminal of carrying and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
6. method as claimed in claim 5, is characterized in that, sets up the corresponding relation of the application identities of carrying in the described promoter mark of carrying in described attribute information, described the first request message and described the first request message, specifically comprises:
Set up the corresponding relation of the application identities of carrying in the described promoter mark of carrying in described attribute information, described the first request message and described the first request message, and record moment of setting up described corresponding relation;
Determine with described the second request message in the attribute information of the terminal of carrying and application identities all there is promoter's mark of corresponding relation, specifically comprise:
According to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the attribute information that carries and application identities set up promoter's mark of corresponding relation.
7. the method for claim 1, is characterized in that, generates the Cookie for determining described promoter's mark according to described the first request message, specifically comprises:
According to promoter's mark of carrying in described the first request message, generate the Cookie that comprises described promoter's mark.
8. the method for claim 1, is characterized in that, the described Cookie generating is returned to described terminal, specifically comprises:
The described Cookie generating is written in the browser of described terminal.
9. the method for claim 1, is characterized in that, described the first request message and the second request message are hypertext transfer protocol requests.
10. a device of following the trail of promoter, is characterized in that, comprising:
Receiver module, for receiving terminal user by wait the first request message sending in the time applying described in the link applied is downloaded, in described the first request message, carry promoter's mark of the promoter who issues described link; Receive described terminal install and start described in the time applying send the second request message that carries Cookie;
Module is set, for generating the Cookie for determining described promoter's mark according to described the first request message, and described Cookie is returned to described terminal;
Enquiry module, when receive the second request message that carries described Cookie that described terminal sends when described receiver module, according to the described Cookie carrying in described the second request message determine promoted described in promoter's mark to be applied.
11. devices as claimed in claim 10, it is characterized in that, described arrange module specifically for, generate the Cookie for terminal described in unique identification, and set up the corresponding relation of the popularization user ID of carrying in the described Cookie that generates and described the first request message;
Described enquiry module specifically for, according to the corresponding relation of Cookie and promoter mark, determine promoter's mark corresponding to Cookie of carrying in described the second request message, as promoter's mark of promoter to be applied described in having promoted.
12. devices as claimed in claim 11, it is characterized in that, described arrange module specifically for, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, wherein, in described the first request message, also carry described in application identities to be applied;
Described enquiry module specifically for, determine with described the second request message in the Cookie that carries and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
13. devices as claimed in claim 12, it is characterized in that, described arrange module specifically for, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in the described Cookie that foundation arranges, described the first request message and described the first request message, and record the moment of setting up described corresponding relation;
Described enquiry module specifically for, according to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the Cookie that carries and application identities set up promoter's mark of corresponding relation.
14. devices as claimed in claim 10, it is characterized in that, described arrange module also for, determine the attribute information of the described terminal of carrying in described the first request message receiving, and set up described attribute information, the corresponding relation of the application identities of carrying in described promoter's mark of carrying in described the first request message and described the first request message, wherein, application identities to be applied described in also carrying in described the first request message, the attribute information of described terminal comprises: the network interconnection protocol IP address information of described terminal, the type information of described terminal, the browser type information of described terminal, the browser version information of described terminal, at least one in the operation system information of described terminal,
Described enquiry module also for, in the time not carrying the described Cookie of generation in the second request message that described receiver module receives, according to the attribute information of the terminal of carrying in described the second request message, determine with described the second request message in the attribute information of the terminal of carrying and application identities all there is promoter's mark of corresponding relation, as promoter's mark of promoter to be applied described in having promoted, wherein, in described the second request message, carry described in application identities to be applied.
15. devices as claimed in claim 14, it is characterized in that, described arrange module specifically for, set up the corresponding relation of the application identities of carrying in the described promoter mark of carrying in described attribute information, described the first request message and described the first request message, and record moment of setting up described corresponding relation;
Described enquiry module specifically for, according to the moment of setting up each corresponding relation of record, determine recently with described the second request message in the attribute information that carries and application identities set up promoter's mark of corresponding relation.
16. devices as claimed in claim 10, is characterized in that, described arrange module specifically for, according to the promoter mark of carrying in described the first request message, generate the Cookie that comprises described promoter's mark.
17. devices as claimed in claim 10, is characterized in that, described arrange module specifically for, by generate described Cookie be written in the browser of described terminal.
18. devices as claimed in claim 10, is characterized in that, described the first request message and the second request message are hypertext transfer protocol requests.
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| CN201210459105.4A CN103812914B (en) | 2012-11-14 | 2012-11-14 | A kind of method and device for following the trail of promoter |
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| CN201210459105.4A CN103812914B (en) | 2012-11-14 | 2012-11-14 | A kind of method and device for following the trail of promoter |
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