CN109697624A

CN109697624A - Ad Track method, Ad Track system and electronic equipment

Info

Publication number: CN109697624A
Application number: CN201710997690.6A
Authority: CN
Inventors: 金薇薇; 姚书清; 李鑫; 仇路; 陈俊伟; 田玉杰; 朱林
Original assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Current assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Priority date: 2017-10-23
Filing date: 2017-10-23
Publication date: 2019-04-30
Anticipated expiration: 2037-10-23
Also published as: CN109697624B

Abstract

Present disclose provides a kind of Ad Track methods, the Ad Track method includes: the activation monitoring data of the popularization side for tracking target APP uploaded when obtaining activation target APP, wherein, activating monitoring data at least also includes APP activated positon information other than comprising the network information, and the network information includes to upload IP address and/or UA information used in activation monitoring data；Search the monitoring of the advertisement data for promoting the popularization side of advertisement for tracking offer uploaded when being triggered for the popularization advertisement of spreading objective APP by user, wherein, monitoring of the advertisement data at least also include the monitoring of the advertisement data of advertisement trigger position information other than comprising the network information；And according to the APP activated positon information of acquisition and the advertisement trigger position information found, the popularization side of spreading objective APP is tracked.The disclosure additionally provides another Ad Track method, Ad Track system, electronic equipment, computer system and computer readable storage medium storing program for executing.

Description

Ad Track method, Ad Track system and electronic equipment

Technical field

This disclosure relates to Internet technical field, more particularly, to a kind of Ad Track method, Ad Track system, Electronic equipment, computer system and computer readable storage medium.

Background technique

With the rapid development of mobile Internet, various application programs (such as game class APP) continue to bring out.Application program Developer is when promoting some application program, it will usually in advertising platform (such as wechat, microblogging etc.) upslide with big flow Put the relevant advertisements of the application program.After the advertisement shown on advertising platform when the user clicks, installation can be directly downloaded using journey Sequence first jumps to application shop and downloads installation application program again.It is by which advertising platform to track this time downloading installation Popularization bring, in order to which application developer calculates promotion expense and the popularization advertisement of application program is launched in assessment The bring investment return ratio on different advertising platforms is needed when user clicks advertisement and downloads installation application program to it Carry out Ad Track (i.e. the Installation Events of application program are generated by the click of which advertising platform).

However, at least there are the following problems in the related technology for inventor's discovery during realizing present inventive concept: During Ad Track, the precision of Ad Track is not high.

Summary of the invention

In view of this, present disclose provides a kind of Ad Track method, Ad Track system and electronic equipments.

An aspect of this disclosure provides a kind of Ad Track method, the use uploaded when activating target APP including obtaining In tracking target APP popularization side activation monitoring data, wherein above-mentioned activation monitoring data in addition to comprising the network information it It outside at least also include APP activated positon information, the above-mentioned network information includes with uploading IP used in above-mentioned activation monitoring data Location and/or UA information；It searches and is provided for promoting the tracking that is used for uploaded when the popularization advertisement of above-mentioned target APP is triggered by user The monitoring of the advertisement data of the popularization side of above-mentioned popularization advertisement, wherein above-mentioned monitoring of the advertisement data are in addition to including the above-mentioned network information Except at least also include advertisement trigger position information monitoring of the advertisement data；And according to the APP activated positon information of acquisition and The advertisement trigger position information found is tracked the popularization side for promoting above-mentioned target APP.

In accordance with an embodiment of the present disclosure, according to the APP activated positon information of acquisition and the advertisement trigger bit confidence found Breath is tracked the popularization side for promoting above-mentioned target APP in the case where being included in and finding a plurality of monitoring of the advertisement data, according to The advertisement trigger position information for including in the APP activated positon information of acquisition and the every monitoring of the advertisement data found calculates First geographical location above-mentioned target APP locating when being activated by a user and corresponding with each monitoring of the advertisement data for promoting State actual range between the second geographical location locating when the popularization advertisement of target APP is triggered by user；From actual distance calculation As a result found out in actual range it is shortest one or more；And shortest one or more according to the actual range found out It is a, the popularization side for promoting above-mentioned target APP is tracked.

In accordance with an embodiment of the present disclosure, according to the actual range found out it is shortest one or more, to promoting above-mentioned mesh To be tracked include: in the most short situation of only one shortest actual range for the popularization side of mark APP: determine calculate it is practical away from The monitoring of the advertisement data corresponding with used above-mentioned second geographical location from during；It determines and generates the monitoring of the advertisement number According to associated popularization advertisement；The popularization side for providing the popularization advertisement is downloaded as guidance user and installs above-mentioned target APP's Popularization side, and there are multiple shortest actual ranges: determine during calculating actual range with made The corresponding each monitoring of the advertisement data in each above-mentioned second geographical location；It determines and is generated in above-mentioned each monitoring of the advertisement data Time the latest one；The determining popularization advertisement with the monitoring of the advertisement data correlation of generation time the latest；This will be provided to push away The popularization side of wide advertisement downloads as guidance user and installs the popularization side of above-mentioned target APP.

In accordance with an embodiment of the present disclosure, what is uploaded when obtaining and activating target APP is used to track the popularization side of target APP Activation monitoring data after, whether the above method further includes judging in the activation monitoring data obtained also comprising for popularization The ad identifier that the popularization advertisement of above-mentioned target APP is tracked；If in above-mentioned activation monitoring data including above-mentioned advertisements Know symbol, it is determined that the corresponding popularization advertisement of above-mentioned ad identifier；And the above-mentioned corresponding popularization side for promoting advertisement will be provided It is downloaded as guidance user and the popularization side of above-mentioned target APP is installed.

In accordance with an embodiment of the present disclosure, if the above method further includes in above-mentioned activation monitoring data not comprising above-mentioned advertisement Identifier is then executed and is searched other than comprising the above-mentioned network information at least also comprising the monitoring of the advertisement of advertisement trigger position information The operation of data.

Another aspect of the disclosure provides a kind of Ad Track method, will when being included in target APP and being activated by a user Related data for tracking the popularization side of target APP is uploaded to server as activation monitoring data, wherein above-mentioned activation It at least also include APP activated positon information other than comprising the network information in monitoring data, the above-mentioned network information includes to upload IP address used in above-mentioned activation monitoring data and/or UA information；And in the popularization advertisement for promoting above-mentioned target APP When being triggered by user, the related data for being used to track the popularization side for providing above-mentioned popularization advertisement is uploaded as monitoring of the advertisement data To above-mentioned server, wherein at least also touched comprising advertisement other than comprising the above-mentioned network information in above-mentioned monitoring of the advertisement data Send out location information, wherein above-mentioned server is used for through the network information that will include in above-mentioned activation monitoring data and above-mentioned wide The network information matching for including in monitoring data is accused, and according to the APP activated positon information for including in above-mentioned activation monitoring data With the advertisement trigger position information for including in above-mentioned monitoring of the advertisement data, the popularization side for promoting above-mentioned target APP is tracked.

In accordance with an embodiment of the present disclosure, above-mentioned Ad Track method further include when limit Ad Track function do not open when, It will be used to carry in above-mentioned activation monitoring data the ad identifier that the popularization advertisement for promoting above-mentioned target APP is tracked It is uploaded to above-mentioned server；And when limitation Ad Track function is not opened, the popularization to above-mentioned target APP is promoted will to be used for The ad identifier carrying that advertisement is tracked is uploaded to above-mentioned server in above-mentioned monitoring of the advertisement data.

Another aspect of the disclosure provides a kind of Ad Track system, is used for Ad Track, including obtains module, looks into Look for module and tracing module.It obtains module and is used to obtain the popularization side for being used to track target APP uploaded when activation target APP Activation monitoring data, wherein above-mentioned activation monitoring data other than comprising the network information at least also include APP activated positon Information, the above-mentioned network information include to upload IP address and/or UA information used in above-mentioned activation monitoring data；Searching module is used Above-mentioned popularization advertisement is provided for promoting the tracking that is used for uploaded when the popularization advertisement of above-mentioned target APP is triggered by user in searching Popularization side monitoring of the advertisement data, wherein above-mentioned monitoring of the advertisement data are at least also wrapped other than comprising the above-mentioned network information The monitoring of the advertisement data of the information of trigger position containing advertisement；And tracing module be used for according to the APP activated positon information of acquisition and The advertisement trigger position information found is tracked the popularization side for promoting above-mentioned target APP.

In accordance with an embodiment of the present disclosure, above-mentioned tracing module includes computing unit, searching unit and tracing unit.It calculates single Member is for according to the APP activated positon information of acquisition and finding every in the case where finding a plurality of monitoring of the advertisement data The advertisement trigger position information for including in monitoring of the advertisement data calculates locating first when above-mentioned target APP is activated by a user Geographical location and the popularization advertisement for promoting above-mentioned target APP corresponding with each monitoring of the advertisement data are triggered when institute by user Actual range between second geographical location at place；Searching unit is used to find out actual range from actual distance calculation result most short One or more；And tracing unit be used for according to the actual range found out it is shortest one or more, in popularization The popularization side for stating target APP is tracked.

In accordance with an embodiment of the present disclosure, above-mentioned tracing unit is also used to: in the most short feelings of only one shortest actual range The monitoring of the advertisement data corresponding with used above-mentioned second geographical location during calculating actual range are determined under condition；Really Popularization advertisement that is fixed and generating the monitoring of the advertisement data correlation；The popularization side of the popularization advertisement will be provided as guidance user's downloading And the popularization side of above-mentioned target APP is installed；It is determined there are multiple shortest actual ranges and is calculating actual range During each monitoring of the advertisement data corresponding with used each above-mentioned second geographical location；Determine above-mentioned each advertisement Generation time the latest one in monitoring data；Determine that the popularization of a monitoring of the advertisement data correlation with generation time the latest is wide It accuses；The popularization side for providing the popularization advertisement is downloaded as guidance user and the popularization side of above-mentioned target APP is installed.

In accordance with an embodiment of the present disclosure, above-mentioned Ad Track system further includes judgment module, the first determining module and second Determining module.Judgment module is used to obtaining at least also include swashing for APP activated positon information other than comprising the network information After monitoring data living, whether judge in the activation monitoring data obtained also comprising for the popularization to above-mentioned target APP is promoted The ad identifier that advertisement is tracked；First determining module is used to include above-mentioned advertising logo in above-mentioned activation monitoring data In the case where symbol, the corresponding popularization advertisement of above-mentioned ad identifier is determined；And second determining module for will provide it is above-mentioned right It is downloaded as guidance user and the popularization side of above-mentioned target APP is installed in the popularization side for the popularization advertisement answered.

In accordance with an embodiment of the present disclosure, above-mentioned searching module is also used in above-mentioned activation monitoring data not comprising above-mentioned In the case where ad identifier, search at least also wide comprising advertisement trigger position information other than comprising the above-mentioned network information Accuse monitoring data.

Another aspect of the disclosure provides a kind of electronic equipment, be used for Ad Track, including the first sending module and Second sending module.First sending module is used for when target APP is activated by a user, and will be used to track the popularization of target APP The related data of side is uploaded to server as activation monitoring data, wherein in addition to including network in above-mentioned activation monitoring data It at least also include APP activated positon information except information, the above-mentioned network information includes to upload above-mentioned activation monitoring data to be used IP address and/or UA information；And second sending module be used in the popularization advertisement for promoting above-mentioned target APP by user When triggering, it is uploaded to using the related data for being used to track the popularization side for providing above-mentioned popularization advertisement as monitoring of the advertisement data above-mentioned Server, wherein at least also include advertisement trigger position other than comprising the above-mentioned network information in above-mentioned monitoring of the advertisement data Information, wherein above-mentioned server is used for the network information and above-mentioned monitoring of the advertisement by that will include in above-mentioned activation monitoring data The network information matching for including in data, and according to the APP activated positon information that includes in above-mentioned activation monitoring data and above-mentioned The advertisement trigger position information for including in monitoring of the advertisement data is tracked the popularization side for promoting above-mentioned target APP.

In accordance with an embodiment of the present disclosure, above-mentioned first sending module is also used to when limitation Ad Track function is not opened, It will be used to carry in above-mentioned activation monitoring data the ad identifier that the popularization advertisement for promoting above-mentioned target APP is tracked It is uploaded to above-mentioned server；And above-mentioned second sending module is also used to be used for when limitation Ad Track function is not opened The ad identifier that the popularization advertisement for promoting above-mentioned target APP is tracked is carried and is uploaded in above-mentioned monitoring of the advertisement data Above-mentioned server.

Another aspect of the disclosure provides a kind of computer system, including one or more processors and memory. Memory is for storing one or more programs, wherein when said one or multiple programs are by said one or multiple processors When execution, so that said one or multiple processors realize Ad Track method as described above.

Another aspect of the disclosure provides a kind of computer readable storage medium, is stored thereon with executable instruction, The instruction makes processor realize Ad Track method as described above when being executed by processor.

Another aspect of the present disclosure provides a kind of computer program, which, which includes that computer is executable, refers to It enables, the instruction is when executed for realizing method as described above.

In accordance with an embodiment of the present disclosure, in the case where the same IP address and/or identical UA information, APP is used The technological means that activated positon information and advertisement trigger position information are tracked the popularization side of spreading objective APP, institute so that The problem that Ad Track is inaccurate in the prior art is partially overcome, and then has reached the technology effect of accurate track ad Fruit is conducive to application developer and calculates the popularization advertisement dispensing of promotion expense and assessment by application program in different advertisements Bring investment return ratio on platform.

Detailed description of the invention

By referring to the drawings to the description of the embodiment of the present disclosure, the above-mentioned and other purposes of the disclosure, feature and Advantage will be apparent from, in the accompanying drawings:

Fig. 1 diagrammatically illustrates the exemplary system frame that can apply Ad Track method according to the embodiment of the present disclosure Structure；

Fig. 2 diagrammatically illustrates the flow chart of the Ad Track method according to the embodiment of the present disclosure；

Fig. 3 A diagrammatically illustrates the APP activated positon information according to the embodiment of the present disclosure according to acquisition and finds The flow chart that advertisement trigger position information is tracked the popularization side of spreading objective APP；

Fig. 3 B diagrammatically illustrates according to the actual range found out of basis of the embodiment of the present disclosure shortest one or more The flow chart that a popularization side to spreading objective APP is tracked；

Fig. 3 C diagrammatically illustrate according to the actual range found out of basis of another embodiment of the disclosure it is shortest one or The flow chart that the popularization side of multiple couples of spreading objective APP of person is tracked；

Fig. 4 diagrammatically illustrates the flow chart of the Ad Track method according to another embodiment of the disclosure；

Fig. 5 diagrammatically illustrates the flow chart of the Ad Track method according to the another embodiment of the disclosure；

Fig. 6 diagrammatically illustrates the flow chart of the Ad Track method according to disclosure another embodiment；

Fig. 7 diagrammatically illustrates the block diagram of the Ad Track system according to the embodiment of the present disclosure；

Fig. 8 A diagrammatically illustrates the block diagram of the tracing module according to the embodiment of the present disclosure；

Fig. 8 B diagrammatically illustrates the block diagram of the Ad Track system according to another embodiment of the disclosure；

Fig. 9 diagrammatically illustrates the block diagram of the electronic equipment according to the embodiment of the present disclosure；And

Figure 10 diagrammatically illustrates the block diagram of the computer system for being adapted for carrying out Ad Track according to the embodiment of the present disclosure.

Specific embodiment

Hereinafter, will be described with reference to the accompanying drawings embodiment of the disclosure.However, it should be understood that these descriptions are only exemplary , and it is not intended to limit the scope of the present disclosure.In addition, in the following description, descriptions of well-known structures and technologies are omitted, with Avoid unnecessarily obscuring the concept of the disclosure.

Term as used herein is not intended to limit the disclosure just for the sake of description specific embodiment.Used here as Word " one ", " one (kind) " and "the" etc. also should include " multiple ", " a variety of " the meaning, unless in addition context clearly refers to Out.In addition, the terms "include", "comprise" as used herein etc. show the presence of the feature, step, operation and/or component, But it is not excluded that in the presence of or add other one or more features, step, operation or component.

There are all terms (including technical and scientific term) as used herein those skilled in the art to be generally understood Meaning, unless otherwise defined.It should be noted that term used herein should be interpreted that with consistent with the context of this specification Meaning, without that should be explained with idealization or excessively mechanical mode.

It, in general should be according to this using statement as " at least one in A, B and C etc. " is similar to Field technical staff is generally understood the meaning of the statement to make an explanation (for example, " system at least one in A, B and C " Should include but is not limited to individually with A, individually with B, individually with C, with A and B, with A and C, have B and C, and/or System etc. with A, B, C).Using statement as " at least one in A, B or C etc. " is similar to, generally come Saying be generally understood the meaning of the statement according to those skilled in the art to make an explanation (for example, " having in A, B or C at least One system " should include but is not limited to individually with A, individually with B, individually with C, with A and B, have A and C, have B and C, and/or the system with A, B, C etc.).It should also be understood by those skilled in the art that substantially arbitrarily indicating two or more The adversative conjunction and/or phrase of optional project shall be construed as either in specification, claims or attached drawing A possibility that giving including one of these projects, either one or two projects of these projects.For example, phrase " A or B " should A possibility that being understood to include " A " or " B " or " A and B ".

Embodiment of the disclosure provides a kind of Ad Track method, Ad Track system and electronic equipment.Wherein, this is wide The activation monitoring data that method for tracing includes the popularization side for tracking target APP uploaded when obtaining activation target APP are accused, Wherein, activation monitoring data at least also include APP activated positon information other than comprising the network information, and the network information includes upper Pass IP address and/or UA information used in activation monitoring data；It searches and is touched for the popularization advertisement of spreading objective APP by user What is uploaded when hair provides the monitoring of the advertisement data for the popularization side for promoting advertisement for tracking, wherein monitoring of the advertisement data are in addition to packet Containing the monitoring of the advertisement data for except the network information at least also including advertisement trigger position information；And it is activated according to the APP of acquisition Location information and the advertisement trigger position information found, are tracked the popularization side of spreading objective APP.

Fig. 1 diagrammatically illustrates the exemplary system frame that can apply Ad Track method according to the embodiment of the present disclosure Structure.

As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network according to this embodiment 104 and server 105.Network 104 between terminal device 101,102,103 and server 105 to provide communication link Medium.Network 104 may include various connection types, such as wired, wireless communication link or fiber optic cables etc..

User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 101,102,103 (merely illustrative) such as the application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform softwares.

Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..

Server 105 can be to provide the server of various services, such as utilize terminal device 101,102,103 to user The website browsed provides the back-stage management server (merely illustrative) supported.Back-stage management server can be to the use received The data such as family request analyze etc. processing, and by processing result (such as according to user's request or the webpage of generation, believe Breath or data etc.) feed back to terminal device.

It should be noted that Ad Track method provided by the embodiment of the present disclosure can generally be executed by server 105. Correspondingly, Ad Track system provided by the embodiment of the present disclosure generally can be set in server 105.The embodiment of the present disclosure Provided Ad Track method can also by be different from server 105 and can with terminal device 101,102,103 and/or clothes The server or server cluster that business device 105 communicates execute.Correspondingly, Ad Track system provided by the embodiment of the present disclosure It can be set in the service that is different from server 105 and can be communicated with terminal device 101,102,103 and/or server 105 In device or server cluster.

Embodiment of the disclosure additionally provides another Ad Track method, and this method is included in target APP and is swashed by user When living, server is uploaded to using the related data for being used to track the popularization side of target APP as activation monitoring data, wherein Activating at least also includes APP activated positon information other than comprising the network information in monitoring data, and the network information includes to upload Activate IP address and/or UA information used in monitoring data；And it is touched in the popularization advertisement for spreading objective APP by user When hair, the related data for being used for the popularization side that tracking provides popularization advertisement is uploaded to server as monitoring of the advertisement data, In, it at least also include advertisement trigger position information other than comprising the network information in monitoring of the advertisement data, wherein server is used In the network information matching by that will activate the network information for including in monitoring data and include in monitoring of the advertisement data, and according to The advertisement trigger position information for including in the APP activated positon information and monitoring of the advertisement data for including in activation monitoring data is right The popularization side of spreading objective APP is tracked.

Ad Track method provided by the embodiment of the present disclosure can by terminal device 101 or 102 as shown in Figure 1 or 103 execute, or can also be executed by other terminal devices for being different from terminal device 101,102,103.

It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.

Fig. 2 diagrammatically illustrates the flow chart of the Ad Track method according to the embodiment of the present disclosure.

As shown in Fig. 2, the Ad Track method includes operation S210~S230.Wherein:

In operation S210, the activation monitoring of the popularization side for tracking target APP uploaded when obtaining activation target APP Data, wherein activation monitoring data at least also include APP activated positon information, the network information other than comprising the network information Comprising uploading IP address (Ip Address, Internet protocol address) and/or UA information (User used in activation monitoring data Agent is a special string head, enable the server to the operating system that uses of identification user and version, browser and The information such as version).

In accordance with an embodiment of the present disclosure, application developer is when promoting some application program, it will usually big having The relevant advertisements of the application program are launched on the advertising platform (such as search website, microblogging etc.) of flow.Advertisement when the user clicks After the advertisement shown on platform, can directly download installation application program or first jump to application shop download again installation activation answer Use program.When user activate destination application (i.e. target APP) while or after, target APP can upload for track pushes away The activation monitoring data of the popularization side of wide target APP.Wherein, activation monitoring data are at least gone back other than comprising the network information Comprising APP activated positon information, APP activated positon information indicates the location information or use of electronic equipment when activation target APP The location information at family, the network information include uploading IP address and/or UA information used in activation monitoring data.

In operation S220, searches the tracking that is used for uploaded when being triggered for the popularization advertisement of spreading objective APP by user and mention For promoting the monitoring of the advertisement data of the popularization side of advertisement, wherein monitoring of the advertisement data are at least gone back other than comprising the network information Monitoring of the advertisement data comprising advertisement trigger position information.

In accordance with an embodiment of the present disclosure, when popularization of user's triggering for spreading objective application program (i.e. target APP) is wide While announcement or later, searches and provide the monitoring of the advertisement data for the popularization side for promoting advertisement, the monitoring of the advertisement data for tracking In can having uploaded onto the server before lookup, or upload in other storage equipment.Triggering mode can be click behaviour Make.The monitoring of the advertisement data include used IP address and/or UA information and advertisement triggering when uploading monitoring of the advertisement data Location information.

It should be noted that triggering includes multiple, also, each use for the user of the popularization advertisement of spreading objective APP Popularization side when advertisement is promoted in family triggering is also possible to different.

In operation S230, according to the APP activated positon information of acquisition and the advertisement trigger position information found, to popularization The popularization side of target APP is tracked.

In accordance with an embodiment of the present disclosure, in order to which after a certain user installation activates target APP, determining this activates event It is attributed to which popularization side, it can be according to the APP activated positon information of acquisition and the advertisement trigger position information found, to pushing away The popularization side of wide target APP is tracked.For example, the location information of electronic equipment is ground when a certain user activates target APP Point A is triggered there are at least one user and is promoted advertisement, and at least one user triggers advertisement trigger position when promoting advertisement For information it is known that when for example, at least a user includes two users, advertisement trigger position is place B, place C.Base area Point A and place B, place C can be tracked the popularization side of spreading objective APP.

Since there are a large amount of users under the same IP or UA, and IP is easy to forge, and leads to not carry out accurately wide Tracking is accused, in accordance with an embodiment of the present disclosure, in the case where the same IP address and/or identical UA information, is swashed using APP The technological means that location information living and advertisement trigger position information are tracked the popularization side of spreading objective APP, so at least The problem that Ad Track is inaccurate in the prior art is partly overcome, and then has reached the technical effect of accurate track ad, Be conducive to application developer calculating promotion expense and the popularization advertisement of application program is launched and put down in different advertisements by assessment Bring investment return ratio on platform.

Below with reference to Fig. 3 A~Fig. 3 C, method shown in Fig. 2 is described further in conjunction with specific embodiments.

Fig. 3 A diagrammatically illustrates the APP activated positon information according to the embodiment of the present disclosure according to acquisition and finds The flow chart that advertisement trigger position information is tracked the popularization side of spreading objective APP.

As shown in Figure 3A, according to the APP activated positon information of acquisition and the advertisement trigger position information found, to popularization The popularization side of target APP is tracked including operating S231~S233.Wherein:

In operation S231, in the case where finding a plurality of monitoring of the advertisement data, according to the APP activated positon information of acquisition With the advertisement trigger position information for including in every monitoring of the advertisement data finding, calculates target APP and be activated by a user when institute First geographical location and the popularization advertisement for spreading objective APP corresponding with each monitoring of the advertisement data at place are triggered by user When locating the second geographical location between actual range.

In accordance with an embodiment of the present disclosure, in the case where finding a plurality of monitoring of the advertisement data, illustrate there are multiple users to touch Popularization advertisement was sent out, therefore, advertisement trigger position information also should be locating when being activated by a user according to target APP including a plurality of The first geographical location and the popularization advertisement of spreading objective APP the second geographical location locating when being triggered by user, both calculate Between actual range.

Operation S232, found out from actual distance calculation result actual range it is shortest one or more.

Operation S233, according to the actual range found out it is shortest one or more, to the popularization side of spreading objective APP It is tracked.

In accordance with an embodiment of the present disclosure, due to there is multiple users to trigger popularization advertisement, accordingly, including a plurality of advertisement touching Location information is sent out, it is consequently possible to calculate multiple actual ranges out.Reality is found out from calculated multiple actual distance calculation results Border apart from it is shortest one or more, the popularization side of spreading objective APP is tracked.

In accordance with an embodiment of the present disclosure, the first locating geographical location and popularization mesh when being activated by a user according to target APP The popularization advertisement of mark APP the second geographical location locating when being triggered by user, calculates actual range between the two, can use Following formula:

Wherein, S indicates the distance between two o'clock longitude and latitude, and unit is rice；Latl, Lung1 are indicated in monitoring of the advertisement data Longitude and latitude；Lat2, Lung2 indicate the longitude and latitude in activation monitoring data；6378.137 being earth radius, unit is km； 1000 be conversion ratio, and km is converted to rice.

In accordance with an embodiment of the present disclosure, due to multiple corresponding advertisement trigger bit confidences of user for triggering popularization advertisement Breath may be identical, under identical circumstances, it may appear that between position when position when activation target APP and triggering popularization advertisement The identical situation of actual range therefore also will appear the shortest situation of one or more actual range.By from reality away from From found out in calculated result actual range it is shortest one or more, the popularization side of spreading objective APP is tracked, is reached The purpose of more accurate tracking popularization side.

Fig. 3 B diagrammatically illustrates according to the actual range found out of basis of the embodiment of the present disclosure shortest one or more The flow chart that a popularization side to spreading objective APP is tracked.

It is as shown in Figure 3B, most short according to the actual range found out in the most short situation of only one shortest actual range One or more, to the popularization side of spreading objective APP be tracked including operate S2331~S2333.Wherein:

In operation S2331, determine corresponding with used second geographical location wide during calculating actual range Accuse monitoring data.

In operation S2332, the popularization advertisement of the monitoring of the advertisement data correlation is determined and generated.

In operation S2333, it will thus provide the popularizations side of the popularization advertisement is pushed away as guiding user to download simultaneously installation targets APP Wide side.

In accordance with an embodiment of the present disclosure, in the case of only one shortest actual range, when illustrating that advertisement is promoted in triggering The location information of user is different.It is corresponding according to the second geographical location when advertisement is promoted in triggering when calculating the most short actual range Monitoring of the advertisement data, determine with the popularization advertisement for generating the monitoring of the advertisement data correlation, and pushing away for the popularization advertisement will be provided Wide side is as guidance user downloading and the popularization side of installation targets APP.

Fig. 3 C diagrammatically illustrate according to the actual range found out of basis of another embodiment of the disclosure it is shortest one or The flow chart that the popularization side of multiple couples of spreading objective APP of person is tracked.

It is as shown in Figure 3 C, shortest according to the actual range found out there are multiple shortest actual ranges One or more, is tracked including operating S2334~S2337 the popularization side of spreading objective APP.Wherein:

In operation S2334, determination is corresponding with used each second geographical location during calculating actual range Each monitoring of the advertisement data.

In operation S2335, one of generation time in each monitoring of the advertisement data the latest is determined.

In operation S2336, the determining popularization advertisement with the monitoring of the advertisement data correlation of generation time the latest.

In operation S2337, it will thus provide the popularizations side of the popularization advertisement is pushed away as guiding user to download simultaneously installation targets APP Wide side.

In accordance with an embodiment of the present disclosure, when there are in the case where multiple shortest actual ranges, illustrate triggering popularization advertisement When there are the location information of user is identical.It in this case, can be with according to the real time for generating each monitoring of the advertisement data Determine the monitoring of the advertisement data generated the latest.According to the monitoring of the advertisement data of generation time the latest can determine with Associated popularization advertisement, and by the popularization side for providing the popularization advertisement as guidance user downloading and installation targets APP is pushed away Wide side.

In accordance with an embodiment of the present disclosure, there is a plurality of monitoring of the advertisement number in the case where IP address and/or identical UA information According to when, the distance between geographical location when geographical location and installation when by calculating ad click are activated takes distance most short Person be bring this time installation activation advertisement, can it is more accurate it is reasonable will activation attribution to corresponding advertising platform, that is, push away Wide side.

Fig. 4 diagrammatically illustrates the flow chart of the Ad Track method according to another embodiment of the disclosure.

It should be noted that in this embodiment, Ad Track method in addition to include operation S210 described in Fig. 2~ Further include operation S240~S260 except S230, for purpose of brevity for description, there is omitted herein the operation in description Fig. 2 S210~S230.

As shown in figure 4, the activation prison of the popularization side for tracking target APP uploaded when obtaining and activating target APP After measured data, Ad Track method further includes operation S240~S260.Wherein:

In operation S240, whether judge in the activation monitoring data obtained also comprising for the popularization to spreading objective APP The ad identifier that advertisement is tracked.

In operation S250, if including ad identifier in activation monitoring data, it is determined that the corresponding popularization of ad identifier Advertisement.

In operation S260, it will thus provide the corresponding popularization side for promoting advertisement is as guidance user downloading and installation targets APP Popularization side.

In accordance with an embodiment of the present disclosure, the Ad Track mode based on ad identifier can be obtained in ad identifier It can accomplish precisely to track in the case where, but there are many users to open limitation Ad Track function, leads to not obtain To ad identifier, it is just unable to reach the purpose that Ad Track is carried out to user at this time.Therefore, when to Ad Track, first sentence It whether also include the advertising logo being tracked for the popularization advertisement to spreading objective APP in the disconnected activation monitoring data obtained Symbol includes ad identifier in monitoring data when activating, it is determined that the corresponding popularization advertisement of ad identifier, and its is corresponding Popularization side is as guidance user downloading and the popularization side of installation targets APP.

In accordance with an embodiment of the present disclosure, if Ad Track method further includes in activation monitoring data not comprising advertising logo Symbol then executes the behaviour that lookup at least also includes the monitoring of the advertisement data of advertisement trigger position information other than comprising the network information Make.

In the case where ad identifier can normally be got, the ad identifier of expanded target APP upload is used Lookup monitoring of the advertisement data are gone to be compared, if can match, showing this time to install is by the corresponding popularization for promoting advertisement Side's guidance installation, achieve the purpose that precisely reasonably by activation attribution to corresponding popularization side.

In the case where ad identifier missing, go to search matchmaker using the activation monitoring data that expanded target App is uploaded Body advertisement is that the monitoring of the advertisement data that popularization side uploads are compared, and in the case where IP, UA are completely the same, uses two o'clock geography Position is attributed to corresponding push away as effective and reasonable monitoring data, and by this activation at a distance of a shortest monitoring of the advertisement data Wide side, the equal situation in the geographical location distance activation monitoring data geographical location of a plurality of monitoring of the advertisement data, then select if it exists Take that newest monitoring of the advertisement data of ad click time as effective and reasonable monitoring data, if it is complete not find IP, UA This activation is then attributed to natural flow by consistent monitoring of the advertisement data, i.e. user is independently downloaded by application shop and installed Generated activation flow.

Fig. 5 diagrammatically illustrates the flow chart of the Ad Track method according to the another embodiment of the disclosure.

As shown in figure 5, Ad Track method includes operation S310~S320.Wherein:

The dependency number of the popularization side of target APP will be used to track when target APP is activated by a user in operation S310 Server is uploaded to according to as activation monitoring data, wherein in activation monitoring data other than comprising the network information at least also Comprising APP activated positon information, the network information includes to upload IP address and/or UA information used in activation monitoring data.

In operation S320, when the popularization advertisement for spreading objective APP is triggered by user, tracking will be used for, popularization is provided The related data of the popularization side of advertisement is uploaded to server as monitoring of the advertisement data, wherein in addition to packet in monitoring of the advertisement data Containing at least also including advertisement trigger position information except the network information, wherein server is used for by will activate in monitoring data The network information matching for including in the network information and monitoring of the advertisement data for including, and include according in activation monitoring data The advertisement trigger position information for including in APP activated positon information and monitoring of the advertisement data, to the popularization side of spreading objective APP into Row tracking.

In accordance with an embodiment of the present disclosure, described in Fig. 5 operation S310~S320 and Fig. 2 described in operation S210~ S230 be it is corresponding, specifically describe can be found in Fig. 2 in operation S210~S230 description, details are not described herein.

Fig. 6 diagrammatically illustrates the flow chart of the Ad Track method according to disclosure another embodiment.

It should be noted that in this embodiment, Ad Track method in addition to include operation S310 described in Fig. 5~ Further include operation S330~S340 except S320, for purpose of brevity for description, there is omitted herein the operation in description Fig. 5 S310~S320.

As shown in fig. 6, Ad Track method further includes operation S330~S340.Wherein:

In operation S330, when limiting Ad Track function and not opening, will be used for popularization advertisement to spreading objective APP into The ad identifier of row tracking, which is carried, is uploaded to server in activation monitoring data.

In operation S340, when limiting Ad Track function and not opening, will be used for popularization advertisement to spreading objective APP into The ad identifier carrying of row tracking is uploaded to server in monitoring of the advertisement data.

In accordance with an embodiment of the present disclosure, in the case where ad identifier can normally be got, it will expand target APP The ad identifier of upload carries in activation monitoring data, will be used for what the popularization advertisement to spreading objective APP was tracked Ad identifier carry in monitoring of the advertisement data, according to activation monitoring data and monitoring of the advertisement data in ad identifier into Row matching, if can match, showing this time to install is to have reached essence by the corresponding popularization side's guidance installation for promoting advertisement It is quasi- reasonably attribution to be activated to the purpose of corresponding popularization side.

Fig. 7 diagrammatically illustrates the block diagram of the Ad Track system according to the embodiment of the present disclosure.

As shown in fig. 7, Ad Track system 700 includes obtaining module 710, searching module 720 and tracing module 730.

Obtain the activation that module 710 is used to obtain the popularization side for tracking target APP uploaded when activation target APP Monitoring data, wherein activation monitoring data at least also include APP activated positon information, network other than comprising the network information Information includes to upload IP address and/or UA information used in activation monitoring data.

Searching module 720 be used to search uploaded when the popularization advertisement for spreading objective APP is triggered by user be used to chase after Track provide promote advertisement popularization side monitoring of the advertisement data, wherein monitoring of the advertisement data other than comprising the network information extremely Few also includes the monitoring of the advertisement data of advertisement trigger position information.

The advertisement trigger position information that tracing module 730 is used for the APP activated positon information according to acquisition and finds is right The popularization side of spreading objective APP is tracked.

Fig. 8 A diagrammatically illustrates the block diagram of the tracing module according to the embodiment of the present disclosure.

As shown in Figure 8 A, tracing module 730 includes computing unit 731, searching unit 732 and tracing unit 733.

Computing unit 731 is used in the case where finding a plurality of monitoring of the advertisement data, according to the APP activated positon of acquisition The advertisement trigger position information for including in information and the every monitoring of the advertisement data found calculates target APP and is activated by a user When the first locating geographical location and the popularization advertisement for spreading objective APP corresponding with each monitoring of the advertisement data by user Actual range between the second locating geographical location when triggering.

Searching unit 732 for found out from actual distance calculation result actual range it is shortest one or more.

Tracing unit 733 be used for according to the actual range found out it is shortest one or more, spreading objective APP is pushed away Wide side is tracked.

In accordance with an embodiment of the present disclosure, due to multiple corresponding advertisement trigger bit confidences of user for triggering popularization advertisement Breath may be identical, under identical circumstances, it may appear that between position when position when activation target APP and triggering popularization advertisement The identical situation of actual range therefore also will appear the shortest situation of one or more actual range.By from reality away from From found out in calculated result actual range it is shortest one or more, the popularization side for promoting the target APP is tracked, More accurate tracking popularization side is achieved the purpose that.

In accordance with an embodiment of the present disclosure, tracing unit 733 is also used to: in the most short situation of only one shortest actual range Lower determination monitoring of the advertisement data corresponding with used second geographical location during calculating actual range；It determines and produces The popularization advertisement of the raw monitoring of the advertisement data correlation；The popularization side for providing the popularization advertisement is downloaded and installed as guidance user The popularization side of target APP；There are multiple shortest actual ranges determine during calculating actual range and The corresponding each monitoring of the advertisement data in used each second geographical location；Determine generation time in each monitoring of the advertisement data The latest one；The determining popularization advertisement with the monitoring of the advertisement data correlation of generation time the latest；It is wide that the popularization will be provided The popularization side of announcement is as guidance user downloading and the popularization side of installation targets APP.

Fig. 8 B diagrammatically illustrates the block diagram of the Ad Track system according to another embodiment of the disclosure.

As shown in Figure 8 B, Ad Track system 700 further includes judgment module 740, the first determining module 750 and the second determination Module 760.

Judgment module 740 is used to obtaining at least also include APP activated positon information other than comprising the network information After activating monitoring data, whether judge in the activation monitoring data obtained also comprising wide for the popularization to spreading objective APP Accuse the ad identifier being tracked.

In the case that first determining module 750 is used in activating monitoring data comprising ad identifier, advertisements are determined Know and accords with corresponding popularization advertisement.

Second determining module 760 is used to that the corresponding popularization side for promoting advertisement will to be provided as guidance user and downloads and install The popularization side of target APP.

In accordance with an embodiment of the present disclosure, searching module 720 is also used in activation monitoring data not comprising advertising logo In the case where symbol, search other than comprising the network information at least also comprising the monitoring of the advertisement data of advertisement trigger position information.

Fig. 9 diagrammatically illustrates the block diagram of the electronic equipment according to the embodiment of the present disclosure.

As shown in figure 9, electronic equipment 900 includes the first sending module 910 and the second sending module 920.

First sending module 910 is used for when target APP is activated by a user, and will be used to track the popularization side of target APP Related data as activation monitoring data be uploaded to server, wherein activation monitoring data in addition to comprising the network information it It outside at least also include APP activated positon information, the network information includes to upload IP address and/or UA used in activation monitoring data Information.

Second sending module 920 is used for when the popularization advertisement for spreading objective APP is triggered by user, will be used to track The related data for providing the popularization side of popularization advertisement is uploaded to server as monitoring of the advertisement data, wherein monitoring of the advertisement data In at least also include advertisement trigger position information other than comprising the network information, wherein server is used for by will activate prison The network information matching for including in the network information and monitoring of the advertisement data for including in measured data, and according in activation monitoring data The advertisement trigger position information for including in the APP activated positon information and monitoring of the advertisement data for including, pushes away spreading objective APP Wide side is tracked.

In accordance with an embodiment of the present disclosure, the first sending module 910 is also used to when limitation Ad Track function is not opened, will The ad identifier carrying being tracked for the popularization advertisement to spreading objective APP is uploaded to service in activation monitoring data Device.

Second sending module 920 is also used to be used for spreading objective APP's when limitation Ad Track function is not opened It promotes the ad identifier carrying that advertisement is tracked and is uploaded to server in monitoring of the advertisement data.

In the case where ad identifier can normally be got, the ad identifier that will expand target APP upload is taken In activation monitoring data, the ad identifier that the popularization advertisement being used for spreading objective APP is tracked is carried wide band It accuses in monitoring data, is matched according to the ad identifier in activation monitoring data and monitoring of the advertisement data, if can match On, then showing this time to install is to have been reached by the corresponding popularization side's guidance installation for promoting advertisement and precisely reasonably returned activation Because of the purpose to corresponding popularization side.

Figure 10 diagrammatically illustrates the block diagram of the computer system for being adapted for carrying out Ad Track according to the embodiment of the present disclosure. Computer system shown in Figure 10 is only an example, should not function to the embodiment of the present disclosure and use scope bring it is any Limitation.

It as shown in Figure 10, include processor 1001 according to the computer system of the embodiment of the present disclosure 1000, it can basis The program that is stored in read-only memory (ROM) 1002 is loaded into random access storage device (RAM) from storage section 1008 Program in 1003 and execute various movements appropriate and processing.Processor 1001 for example may include general purpose microprocessor (example Such as CPU), instruction set processor and/or related chip group and/or special microprocessor (for example, specific integrated circuit (ASIC)), Etc..Processor 1010 can also include the onboard storage device for caching purposes.Processor 1010 may include for executing With reference to Fig. 2, Fig. 3 A~Fig. 3 C and Fig. 4~Fig. 6 method flow according to the embodiment of the present disclosure described different movements it is single Processing unit either multiple processing units.

In RAM 1003, it is stored with system 1000 and operates required various programs and data.Processor 1001, ROM 1002 and RAM 1003 is connected with each other by bus 1004.Processor 1001 is by executing ROM 1002 and/or RAM 1003 In program execute above with reference to figure ... the various operations of description.It is noted that described program also can store except ROM In one or more memories other than 1002 and RAM 1003.Processor 1001 can also be stored in one by execution Or the program in multiple memories executes the various operations described above with reference to Fig. 2, Fig. 3 A~Fig. 3 C and Fig. 4~Fig. 6.

In accordance with an embodiment of the present disclosure, system 1000 can also include input/output (I/O) interface 1005, input/output (I/O) interface 1005 is also connected to bus 1004.System 1000 can also include being connected in lower component of I/O interface 1005 It is one or more: the importation 1006 including keyboard, mouse etc.；Including such as cathode-ray tube (CRT), liquid crystal display And the output par, c 1007 of loudspeaker etc. (LCD) etc.；Storage section 1008 including hard disk etc.；And including such as LAN card, The communications portion 1009 of the network interface card of modem etc..Communications portion 1009 executes logical via the network of such as internet Letter processing.Driver 1010 is also connected to I/O interface 1005 as needed.Detachable media 1011, such as disk, CD, magnetic CD, semiconductor memory etc. are mounted on as needed on driver 1010, in order to from the computer program read thereon It is mounted into storage section 1008 as needed.

In accordance with an embodiment of the present disclosure, it may be implemented as computer software journey above with reference to the method for flow chart description Sequence.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer readable storage medium Computer program, which includes the program code for method shown in execution flow chart.In such implementation In example, which can be downloaded and installed from network by communications portion 1009, and/or from detachable media 1011 are mounted.The computer program by processor 1001 execute when, execute limited in the system of the embodiment of the present disclosure it is upper State function.In accordance with an embodiment of the present disclosure, system as described above, unit, module, unit etc. can pass through computer Program module is realized.

It should be noted that computer readable storage medium shown in the disclosure can be computer-readable signal media or Person's computer readable storage medium either the two any combination.Computer readable storage medium for example can be --- But be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above group It closes.The more specific example of computer readable storage medium can include but is not limited to: have being electrically connected for one or more conducting wires Connect, portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed it is read-only Memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory Part or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium, which can be, any include or stores The tangible medium of program, the program can be commanded execution system, device or device use or in connection.And In the disclosure, computer-readable signal media may include in a base band or the data as the propagation of carrier wave a part are believed Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer Any computer readable storage medium other than readable storage medium storing program for executing, which can send, propagate or Person's transmission is for by the use of instruction execution system, device or device or program in connection.It is computer-readable to deposit The program code for including on storage media can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF Etc. or above-mentioned any appropriate combination.In accordance with an embodiment of the present disclosure, on computer readable storage medium may include One or more memories other than the ROM 1002 and/or RAM 1003 and/or ROM 1002 and RAM 1003 of text description.

Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction It closes to realize.

As on the other hand, the disclosure additionally provides a kind of computer readable storage medium, the computer-readable storage medium Matter can be included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment. Above-mentioned computer readable storage medium carries one or more program, when said one or multiple programs by one this set When standby execution, so that the equipment is executed with reference to the various operations of Fig. 2, Fig. 3 A~Fig. 3 C and Fig. 4~Fig. 6 description.

Embodiment of the disclosure is described above.But the purpose that these embodiments are merely to illustrate that, and It is not intended to limit the scope of the present disclosure.Although respectively describing each embodiment above, but it is not intended that each reality Use cannot be advantageously combined by applying the measure in example.The scope of the present disclosure is defined by the appended claims and the equivalents thereof.It does not take off From the scope of the present disclosure, those skilled in the art can make a variety of alternatives and modifications, these alternatives and modifications should all fall in this Within scope of disclosure.

Claims

1. a kind of Ad Track method, comprising:

The activation monitoring data of the popularization side for tracking target APP uploaded when obtaining activation target APP, wherein described Activating monitoring data at least also includes APP activated positon information other than comprising the network information, and the network information includes upper Pass IP address and/or UA information used in the activation monitoring data；

Lookup provides described promote extensively for promoting the tracking that is used for uploaded when the popularization advertisement of the target APP is triggered by user The monitoring of the advertisement data of the popularization side of announcement, wherein the monitoring of the advertisement data are at least gone back other than comprising the network information Monitoring of the advertisement data comprising advertisement trigger position information；And

According to the APP activated positon information of acquisition and the advertisement trigger position information found, pushed away to the target APP is promoted Wide side is tracked.

2. according to the method described in claim 1, wherein, being touched according to the APP activated positon information of acquisition and the advertisement found Location information is sent out, the popularization side of target APP described to popularization, which is tracked, includes:

In the case where finding a plurality of monitoring of the advertisement data, the APP according to acquisition activated positon information and find every The advertisement trigger position information for including in monitoring of the advertisement data calculates the first ground locating when the target APP is activated by a user Reason position and the popularization advertisement for promoting the target APP corresponding with each monitoring of the advertisement data are locating when being triggered by user The second geographical location between actual range；

Found out from actual distance calculation result actual range it is shortest one or more；And

According to the actual range found out it is shortest one or more, the popularization side for promoting the target APP is tracked.

3. according to the method described in claim 2, wherein, according to the actual range found out it is shortest one or more, to pushing away The popularization side of the wide target APP, which is tracked, includes:

In the most short situation of only one shortest actual range:

Determine the monitoring of the advertisement data corresponding with used second geographical location during calculating actual range；

The popularization advertisement for determining and generating the monitoring of the advertisement data correlation；

The popularization side for providing the popularization advertisement is downloaded and is installed the popularization side of the target APP as guidance user, and

There are multiple shortest actual ranges:

Determine each advertisement prison corresponding with used each second geographical location during calculating actual range Measured data；

Determine one of generation time in each monitoring of the advertisement data the latest；

The determining popularization advertisement with the monitoring of the advertisement data correlation of generation time the latest；

The popularization side for providing the popularization advertisement is downloaded as guidance user and the popularization side of the target APP is installed.

4. according to the method described in claim 1, wherein, what is uploaded when obtaining and activating target APP is used to track target APP Popularization side activation monitoring data after, the method also includes:

Whether judge in the activation monitoring data obtained also comprising for being tracked to the popularization advertisement for promoting the target APP Ad identifier；

If in the activation monitoring data including the ad identifier, it is determined that the ad identifier is corresponding to be promoted extensively It accuses；And

The corresponding popularization side for promoting advertisement will be provided to download as guidance user and the popularization of the target APP is installed Side.

5. according to the method described in claim 4, wherein, the method also includes:

If not executing lookup in addition to comprising the network information comprising the ad identifier in the activation monitoring data Except at least also comprising advertisement trigger position information monitoring of the advertisement data operation.

6. a kind of Ad Track method, comprising:

When target APP is activated by a user, the related data that will be used to track the popularization side of target APP monitors number as activation According to being uploaded to server, wherein at least also activate position comprising APP other than comprising the network information in the activation monitoring data Confidence breath, the network information include to upload IP address and/or UA information used in the activation monitoring data；And

When the popularization advertisement for promoting the target APP is triggered by user, the popularization advertisement is provided by being used to track The related data of popularization side is uploaded to the server as monitoring of the advertisement data, wherein in the monitoring of the advertisement data in addition to Comprising at least also including advertisement trigger position information except the network information, wherein the server is used to pass through will be described The network information matching for including in the network information and the monitoring of the advertisement data for including in activation monitoring data, and according to described The advertisement trigger bit confidence for including in the APP activated positon information and the monitoring of the advertisement data for including in activation monitoring data Breath is tracked the popularization side for promoting the target APP.

7. according to the method described in claim 6, wherein, the method also includes:

When limitation Ad Track function is not opened, will be used to be tracked the popularization advertisement for promoting the target APP wide It accuses identifier carrying and is uploaded to the server in the activation monitoring data；And

When limitation Ad Track function is not opened, will be used to be tracked the popularization advertisement for promoting the target APP wide It accuses identifier carrying and is uploaded to the server in the monitoring of the advertisement data.

8. a kind of Ad Track system is used for Ad Track, comprising:

Module is obtained, the activation of the popularization side for tracking target APP uploaded when for obtaining activation target APP monitors number According to, wherein the activation monitoring data at least also include APP activated positon information, the net other than comprising the network information Network information includes to upload IP address and/or UA information used in the activation monitoring data；

Searching module, for search uploaded when the popularization advertisement for promoting the target APP is triggered by user for tracking There is provided the monitoring of the advertisement data of the popularization side for promoting advertisement, wherein the monitoring of the advertisement data are in addition to including the network It at least also include the monitoring of the advertisement data of advertisement trigger position information except information；And

Tracing module, for according to the APP activated positon information of acquisition and the advertisement trigger position information found, to promoting institute The popularization side for stating target APP is tracked.

9. Ad Track system according to claim 8, wherein the tracing module includes:

Computing unit, in the case where finding a plurality of monitoring of the advertisement data, according to the APP activated positon information of acquisition and The advertisement trigger position information for including in the every monitoring of the advertisement data found, when calculating the target APP and being activated by a user Locating the first geographical location and it is corresponding with each monitoring of the advertisement data for promote the popularization advertisement of the target APP by with Actual range between the second geographical location locating when triggering of family；

Searching unit, for found out from actual distance calculation result actual range it is shortest one or more；And

Tracing unit, for according to the actual range found out it is shortest one or more, popularization to the target APP is promoted Side is tracked.

10. Ad Track system according to claim 9, wherein the tracing unit is also used to:

In the most short situation of only one shortest actual range:

There are multiple shortest actual ranges:

11. Ad Track system according to claim 8, wherein the Ad Track system further include:

Judgment module, for obtaining the activation prison other than comprising the network information at least also comprising APP activated positon information After measured data, whether judge in the activation monitoring data obtained also comprising for the popularization advertisement to the target APP is promoted The ad identifier being tracked；

First determining module, in the case where for including the ad identifier in the activation monitoring data, described in determination The corresponding popularization advertisement of ad identifier；And

Second determining module, the popularization side for that will provide the corresponding popularization advertisement downloads as guidance user and installs institute State the popularization side of target APP.

12. Ad Track system according to claim 11, wherein the searching module is also used to:

In the case where in the activation monitoring data not comprising the ad identifier, search in addition to believing comprising the network It at least also include the monitoring of the advertisement data of advertisement trigger position information except breath.

13. a kind of electronic equipment is used for Ad Track, comprising:

First sending module, for will be used to track the correlation of the popularization side of target APP when target APP is activated by a user Data are uploaded to server as activation monitoring data, wherein in the activation monitoring data other than comprising the network information It at least also include APP activated positon information, the network information includes to upload IP address used in the activation monitoring data And/or UA information；And

Second sending module is mentioned for that when the popularization advertisement for promoting the target APP is triggered by user, will be used to track The server is uploaded to as monitoring of the advertisement data for the related data of the popularization side for promoting advertisement, wherein described wide Accusing at least also includes advertisement trigger position information other than comprising the network information in monitoring data, wherein the service Device is used for by believing the network for including in the network information and the monitoring of the advertisement data that include in the activation monitoring data Breath matching, and include according in the APP activated positon information and the monitoring of the advertisement data for including in the activation monitoring data Advertisement trigger position information, the popularization side for promoting the target APP is tracked.

14. electronic equipment according to claim 13, in which:

First sending module is also used to that target APP described to popularization will be used for when limitation Ad Track function is not opened Popularization advertisement be tracked ad identifier carrying be uploaded to the server in the activation monitoring data；And

Second sending module is also used to that target APP described to popularization will be used for when limitation Ad Track function is not opened Popularization advertisement be tracked ad identifier carrying be uploaded to the server in the monitoring of the advertisement data.

15. a kind of computer system, comprising:

One or more processors；

Memory, for storing one or more programs,

Wherein, when one or more of programs are executed by one or more of processors, so that one or more of Processor realizes Ad Track method described in any one of claims 1 to 5, or realizes wide described in claim 6 or 7 Accuse method for tracing.

16. a kind of computer readable storage medium, is stored thereon with executable instruction, which makes to handle when being executed by processor Device realizes Ad Track method described in any one of claims 1 to 5, or realizes that advertisement described in claim 6 or 7 chases after Track method.