CN108667915B - Information pushing system, method and device - Google Patents
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- CN108667915B CN108667915B CN201810370728.1A CN201810370728A CN108667915B CN 108667915 B CN108667915 B CN 108667915B CN 201810370728 A CN201810370728 A CN 201810370728A CN 108667915 B CN108667915 B CN 108667915B
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Abstract
The embodiment of the application discloses an information pushing system, method and device. One embodiment of the method comprises: receiving an image processing request which is sent by a client and contains a target image; sending the image processing request to an application server, and receiving a character recognition result returned by the application server; sending a service query request which is matched with the displayed push information and contains the character recognition result to a service query server, and receiving a service query result returned by the service query server; and returning the service query result to the client. The embodiment improves the richness of push information.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to an information pushing system, method and device.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user.
In order to increase the diversity of information presentation, push information is usually delivered among the information browsed by the user. In a scene that a user browses information by using a device such as a mobile phone, the conventional method generally puts push information directly in a page browsed by the user, and after the user clicks the push information, the information is directly displayed in a new page based on the HTML5 standard.
Disclosure of Invention
The embodiment of the application provides an information pushing system, method and device.
In a first aspect, an embodiment of the present application provides an information pushing system, where the system includes: the system comprises a client side provided with a target application, an application server used for providing support for the target application, a management server used for managing push information and a service query server, wherein the client side is provided with a camera; the client is used for responding to the detection of preset operation of a user on the push information displayed in the running interface of the target application, acquiring a target image by using the camera and sending an image processing request containing the target image to the management server; and the management server is used for sending an image processing request to the application server, receiving a character recognition result returned by the application server, sending a service query request which is matched with the displayed push information and contains the character recognition result to the service query server, receiving a service query result returned by the service query server, and returning the service query result to the client.
In some embodiments, the management server is further configured to send, to the client, target push information matching the service indicated by the service query request, where the target push information includes at least one of: the name of the application matching the service, the name of the website matching the service.
In some embodiments, the system further comprises a processing server for recognizing text in the image; and an application server for sending an image processing request to the processing server; and the processing server is used for identifying the Chinese characters of the target image, generating a character identification result and returning the character identification result to the application server.
In some embodiments, the processing server is further configured to input the target image in the image processing request to a pre-trained character recognition model, and obtain a character recognition result corresponding to the target image, where the character recognition model is used for recognizing characters in the image.
In some embodiments, the client is further configured to, in response to detecting a click operation of the user on the target push information, obtain a link corresponding to the target push information, and present prompt information for prompting the user to download or open.
In some embodiments, the target image is an identification card image, the text recognition result is an identification card number, and the service inquiry result is personal credit information or loan amount information.
In a second aspect, an embodiment of the present application provides an information pushing method, where a management server is in communication connection with a client installed with a target application, an application server used for providing support for the target application, and a service query server, the management server is used for managing pushed information, and the client is installed with a camera, the method includes: receiving an image processing request which is sent by a client and contains a target image, wherein the target image is acquired by using a camera after the client responds to and detects the preset operation of a user on push information displayed in a running interface of a target application; sending an image processing request to an application server, and receiving a character recognition result returned by the application server; sending a service query request which is matched with the displayed push information and contains a character recognition result to a service query server, and receiving a service query result returned by the service query server; and returning a service query result to the client.
In some embodiments, the method further comprises: sending target push information matched with the service indicated by the service query request to the client, wherein the target push information comprises at least one of the following items: the name of the application matching the service, the name of the website matching the service.
In some embodiments, the application server is further connected in communication with a processing server for recognizing characters in the image, wherein the processing server is configured to obtain the image processing request sent by the application server, recognize the characters in the target image, generate a character recognition result, and return the character recognition result to the application server.
In some embodiments, the target image is an identification card image, the text recognition result is an identification card number, and the service query result is any one of the following: personal credit information and loan amount information.
In a third aspect, an embodiment of the present application provides an information pushing apparatus, where a management server is in communication connection with a client installed with a target application, an application server used for providing support for the target application, and a service query server, the management server is used for managing pushing information, and the client is installed with a camera, the apparatus includes: the system comprises a receiving unit, a processing unit and a display unit, wherein the receiving unit is configured to receive an image processing request which is sent by a client and contains a target image, and the target image is acquired by using a camera after the client responds to and detects preset operation of a user on push information displayed in an operation interface of a target application; the first sending unit is configured to send an image processing request to the application server and receive a character recognition result returned by the application server; the second sending unit is configured to send a service query request which is matched with the displayed push information and contains a character recognition result to the service query server, and receive a service query result returned by the service query server; and the returning unit is configured to return the service query result to the client.
In some embodiments, the apparatus further comprises: a third sending unit, configured to send, to the client, target push information matched with the service indicated by the service query request, where the target push information includes at least one of the following: the name of the application matching the service, the name of the website matching the service.
In some embodiments, the application server is further connected in communication with a processing server for recognizing characters in the image, wherein the processing server is configured to obtain the image processing request sent by the application server, recognize the characters in the target image, generate a character recognition result, and return the character recognition result to the application server.
In some embodiments, the target image is an identification card image, the text recognition result is an identification card number, and the service inquiry result is personal credit information or loan amount information.
In a fourth aspect, an embodiment of the present application provides a server, including: one or more processors; a storage device for storing one or more programs which, when executed by one or more processors, cause the one or more processors to implement a method as in any embodiment of the information push method.
In a fifth aspect, the present application provides a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method as in any embodiment of the information push method.
According to the information pushing system, the information pushing method and the information pushing device, after the client detects that the user carries out preset operation on the pushing information displayed in the running interface of the target application, the camera is used for obtaining the target image and sending the target image to the management server, then the management server sends the image processing request to the application server, and receives a character recognition result returned by the application server; then, a service query request which is matched with the displayed push information and contains a character recognition result is sent to a service query server, and a service query result returned by the service query server is received; and finally, returning a service query result to the client, so that the push information can be displayed, and further, the characters in the acquired target image can be identified by using the camera to push the service query information associated with the browsed push information, thereby improving the richness of the push information.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
fig. 2 is a schematic diagram of an interaction process between devices in an information push system according to the present application;
FIG. 3 is a flow diagram of one embodiment of an information push method according to the present application;
FIG. 4 is a schematic diagram of an application scenario of an information push method according to the present application;
FIG. 5 is a schematic diagram of an embodiment of an information pushing device according to the present application;
FIG. 6 is a schematic block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which the information push system, the information push method, or the information push apparatus of the present application can be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a management server 104, an application server 105, a business query server 106, and networks 107, 108, 109. A network 107 to provide a medium of communication link between the terminal apparatuses 101, 102, 103 and the management server 104; the network 108 medium to provide a communication link between the management server 104 and the application server 105; network 109 is the medium used to provide a communication link between management server 104 and business query server 106. The networks 107, 108, 109 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
The user may use the terminal devices 101, 102, 103 to interact with the management server 104 via the network 107 to receive or send messages or the like. The terminal devices 101, 102, 103 may have installed thereon various communication client applications, such as a web browser application, a search-type application, a news-type application, and the like. The user can browse information by using the applications. In practice, the browsed information may be presented in a page based on the HTML5 standard.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The management server 104 may be a server for managing push information, such as a web advertisement platform. The web page advertising platform can provide a unified template and related services for the provider of the pushed information (e.g., an advertiser) to push the information.
The application server 105 may be an application server for providing support for a target application (e.g. a certain web browser application, or a certain search class application, or a certain news class application, etc.) installed in the terminal device 101, 102, 103.
The service query server 106 may be a service platform of a provider (e.g., advertiser) of push information, such as a personal credit investigation platform, a credit line investigation platform, etc.
The management server 104 may interact with the application server 105 via the network 108 to receive or send messages or the like. The administration server 104 may interact with the business query server 106 via the network 109 to receive or send messages, etc.
It should be noted that the system architecture 100 may further include a processing server 110 and a network 111. The processing server 110 may provide a service for recognizing characters in an image. At this time, the application server 105 may interact with the processing server 110 through the network 111 to receive or transmit messages or the like. The application server 105 may invoke an interface for text recognition in the processing server 110, wrap and adapt the interface, and the like.
It should be noted that the management server 104, the application server 105, the service query server 106 and the processing server 110 may be hardware or software. When the management server 104, the application server 105, the service query server 106, and the processing server 110 are hardware, they may be implemented as a distributed device cluster composed of multiple servers, or may be implemented as a single device. When the management server 104, the application server 105, the business query server 106 and the processing server 110 are software, they may be implemented as a plurality of software or software modules (for example, to provide distributed services), or may be implemented as a single software or software module. And is not particularly limited herein.
It should be noted that the information pushing method provided in the embodiment of the present application is generally executed by the management server 104, and accordingly, the information pushing apparatus is generally disposed in the management server 104.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, management servers, application servers, service query servers, and processing servers, as desired for implementation.
With continued reference to fig. 2, an illustration 200 of an interaction process between devices in an information push system according to the present application is shown.
The information push system comprises a client installed with a target application, an application server used for providing support for the target application, a management server used for managing push information and a service query server, wherein the client is provided with a camera.
As shown in fig. 2, in the information push system, an interaction process 200 between devices may include the following steps:
in step 201, in response to detecting that a user performs a preset operation on push information displayed in an operation interface of a target application, a client acquires a target image by using a camera.
In this embodiment, a target application (e.g., a web browser application, or a certain search-class application, a certain news-class application, etc.) is installed in a client (e.g., the terminal devices 101, 102, 103 shown in fig. 1). The user may browse information using the target application. The page presented by the target application may be a page based on the HTML5 standard. The information browsed by the user may be presented with push information, where the push information may be previously pushed to the client by a management server (e.g., the management server 104 shown in fig. 1).
In this embodiment, in response to detecting a preset operation of a user on push information displayed in the running interface of the target application, the target image may be acquired by using the camera. The preset operation may be a single operation, such as a single click operation; the operation sequence may be a plurality of operations, for example, a plurality of click operations sequentially configured. The above-mentioned images may be various images taken by the user, such as a driver's license image, an operation license image, and the like.
In some application scenarios, after clicking the region where the push information is located in the page of the running target application, the user can call a camera installed at the client to shoot images.
In other application scenarios, after the user clicks the area where the push information is located in the page of the running target application, a page containing the detail information of the push information may be presented. The page may contain an icon indicating image capturing. After clicking the icon, the user can call a camera installed on the client to shoot images.
In some optional implementations of the embodiment, the target image may be an identification card image.
In step 202, the client sends an image processing request containing the target image to the management server.
In this embodiment, the client may send an image processing request including the target image to the management server through a wired connection or a wireless connection. The wireless connection mode may include, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other currently known or future developed wireless connection modes.
In step 203, the management server sends an image processing request to the application server.
In the present embodiment, the management server may transmit the image processing request to the application server (e.g., the application server 105 shown in fig. 1).
And step 204, the management server receives the character recognition result returned by the application server.
In this embodiment, the management server may receive the character recognition result returned by the application server. The character recognition result may be obtained by the application server in various manners.
In some optional implementations of the embodiment, the information push system may include a processing server for recognizing characters in the image. The processing server can provide a service for recognizing characters in the image. In this case, the character recognition result may be generated by: first, the application server sends the image processing request to the processing server. And secondly, the processing server identifies the Chinese characters of the target image to generate a character identification result, and returns the character identification result to the application server.
In practice, the processing server can identify the characters in the image by various methods. As an example, the target image may be analyzed by using an OCR (Optical Character Recognition) technique to extract text information. Specifically, brightness detection may be performed on the target image, and dark and bright patterns of a plurality of areas of the target image are detected, so as to determine a character shape; the processing server may then translate the character shape into a computer word using character recognition methods (e.g., Euclidean space alignment methods, dynamic program alignment methods, neural network-based character alignment methods, etc.).
In some optional implementation manners of this embodiment, the processing server may obtain a character recognition result corresponding to the target image by using a pre-trained character recognition model. The character recognition model can be used for recognizing characters in the image. In practice, the above character recognition model may be obtained by performing supervised training on a Convolutional Neural Network (CNN) based on training samples. The convolutional neural network is a feedforward neural network, and artificial neurons of the convolutional neural network can respond to surrounding units in a part of coverage range and have excellent performance on image processing, so that characters in an image can be recognized by using the convolutional neural network. Here, the processing server may directly input the target image in the image processing request to a character recognition model trained in advance, and obtain a character recognition result corresponding to the target image. It should be noted that the convolutional neural network and the method for training the model based on the convolutional neural network are well-known technologies that are widely researched and applied at present, and are not described herein again.
In some optional implementation manners of this embodiment, the application server may directly provide a service for recognizing characters in an image, and at this time, the character recognition result may be generated by the application server. Here, the specific method used by the application server to recognize the characters in the image is basically the same as the above-mentioned method (e.g., OCR, character recognition model, etc.), and is not described here again.
In some optional implementation manners of this embodiment, when the target image is an identification card image, the text recognition result may be an identification card number.
Step 205, the management server sends a service query request containing a text recognition result, which is matched with the displayed push information, to the service query server.
In this embodiment, the management server may send a service query request including the text recognition result, which is matched with the push information displayed by the client, to the service query server (for example, the service query server 106 shown in fig. 1). In practice, each piece of push information may be preset with a service identifier for characterizing a service to which the push information relates, where the service identifier may be a character string composed of various characters, and the service identifier may be used to distinguish services. The management server can determine the service matched with the push information by determining the service identifier of the push information displayed by the client, and further send a service query request containing the character recognition result. The service inquiry request may be used to inquire information related to the service in the information of the user.
As an example, if a certain piece of pushed information is information about english learning, the service identifier of the pushed information may indicate an "english learning" service, the service query request may be an english level information (e.g., whether an english examination is passed or not, etc.) query request of the user, and the service query result may be english level information of the user; if a certain piece of pushed information is house selling information, the service identifier of the pushed information can indicate a 'house' service, the service query request can be a house information query request of a user, and the service query result can be house information of the user; if a certain piece of push information is information related to loan, the service identification of the push information can indicate the loan amount, the service query request can be the loan amount query request of the user, and the service query result can be the loan amount of the user; if a certain piece of pushed information is information related to personal credit, the service identifier of the pushed information may indicate "personal credit investigation" or the like, the service inquiry request may be an inquiry request of personal credit investigation information of the user, and the service inquiry result may be the personal credit investigation information of the user.
It should be noted that the management server may be connected to a plurality of service query servers, and each service query server may be configured to query different services. The plurality of service inquiry servers may include a house information inquiry platform, a personal credit investigation platform, a loan amount inquiry platform, and the like. Each provider of push information (e.g., an advertiser) may manage a corresponding service query server, and each push information is generated by the corresponding provider using the management server.
As an example, the push information is information related to loan, which may be made by an advertiser managing a personal credit inquiry platform. The user may browse the pushed information in the client target application, and after the user performs some operations (for example, clicking the pushed information and uploading an identification card photo), the management server may send a personal credit investigation request to the personal credit investigation platform to investigate the personal credit investigation information of the user after obtaining a text recognition result (for example, an identification card number).
In some optional implementations of the embodiment, the service query result may be personal credit information or credit line information.
In step 206, the management server receives the service query result returned by the service query server.
In this embodiment, after receiving the service query information, the service query server may retrieve the service information matching with the text recognition result, and return the queried service information as a service query result to the management server.
Step 207, the management server returns the service query result to the client.
In this embodiment, the management server may return the service query result to the client.
In some optional implementation manners of this embodiment, the management server may further send, to the client, target push information matched with the service indicated by the service query request, where the target push information may include at least one of the following: the name of the application matched with the service and the name of the website matched with the service. As an example, if the service query request is a loan amount query request, an application (e.g., an application for loan) matching with the loan amount service may be returned, or a website related to a personal credit investigation service (e.g., a website home page for a certain loan company) may be returned, it is to be noted that each service may be pre-associated with one or more target push information, and the system for associating the service with the target push information may be pre-stored in the management server.
In some optional implementation manners of this embodiment, in response to detecting that the user clicks on the target push information, the client may acquire a link (for example, a link for downloading an application, or information for opening a certain webpage, or the like) corresponding to the target push information, and present prompt information for prompting the user to download or open the webpage.
According to the system provided by the embodiment of the application, after the client detects that the user performs preset operation on the push information displayed in the running interface of the target application, the camera is used for acquiring the target image and sending the target image to the management server, and then the management server sends the image processing request to the application server and receives the character recognition result returned by the application server; then, a service inquiry request which is matched with the displayed push information and contains the character recognition result is sent to a service inquiry server, and a service inquiry result returned by the service inquiry server is received; and finally, the service query result is returned to the client, so that the pushed information can be displayed, the characters in the acquired target image can be identified by using the camera, and the service query information associated with the browsed pushed information is pushed, thereby improving the richness of the pushed information. Meanwhile, the information pushing of the webpage can be more flexible and natural, and the information pushing effect is improved.
With continued reference to FIG. 3, a flow 300 of one embodiment of an information push method for a management server according to the present application is shown. The management server is respectively in communication connection with a client installed with a target application, an application server used for providing support for the target application and a service query server, the management server is used for managing push information, the client is installed with a camera, and the information push method comprises the following steps:
In this embodiment, an execution subject of the information push method (for example, the management server 104 shown in fig. 1) may receive an image processing request sent by a client and containing a target image, where the target image may be obtained by using a camera after the client responds to detection of a preset operation of a user on push information displayed in an execution interface of the target application.
In this embodiment, the execution main body may send the image processing request to the application server, and receive a character recognition result returned by the application server. The character recognition result may be obtained by the application server in various manners. For example, the application server may provide a service for recognizing characters in an image, and in this case, the character recognition result may be generated by the application server.
In some optional implementations of this embodiment, the application server is further connected to a processing server for recognizing characters in an image, where the processing server may be configured to obtain the image processing request sent by the application server, recognize characters in the target image, generate a character recognition result, and return the character recognition result to the application server. In this case, the character recognition result may be generated by: first, the application server sends the image processing request to the processing server. And secondly, the processing server identifies the Chinese characters of the target image to generate a character identification result, and returns the character identification result to the application server. In practice, the processing server can identify the characters in the image by various methods. As an example, the target image may be analyzed by using an OCR (Optical Character Recognition) technique to extract text information. As another example, the processing server may directly input the target image in the image processing request to a character recognition model trained in advance, and obtain a character recognition result corresponding to the target image. The character recognition model can be used for recognizing characters in the image.
In some optional implementation manners of this embodiment, when the target image is an identification card image, the text recognition result may be an identification card number.
In this embodiment, the execution main body may send a service query request including the text recognition result, which is matched with the displayed push information, to the service query server, and receive a service query result returned by the service query server. In practice, each piece of push information may be preset with a service identifier for characterizing a service to which the push information relates, where the service identifier may be a character string composed of various characters, and the service identifier may be used to distinguish services. The execution main body can determine the service matched with the push information by determining the service identifier of the push information displayed by the client, and further sends a service query request containing the character recognition result. The service inquiry request may be used to inquire information related to the service in the information of the user. It should be noted that the management server may be connected to a plurality of service query servers, and each service query server may be configured to query different services. Each provider of push information (e.g., an advertiser) may manage a corresponding service query server, and each push information is generated by the corresponding provider using the management server.
In some optional implementations of the embodiment, the service query result may be personal credit information or credit line information.
In this embodiment, the execution subject may return a service query result to the client.
In some optional implementation manners of this embodiment, the executing body may further send, to the client, target push information matched with a service indicated by the service inquiry request, where the target push information may include at least one of: the name of the application matched with the service and the name of the website matched with the service. In practice, in response to detecting a click operation of the user on the target push information, the client may acquire a link (for example, a link for downloading an application, or information for opening a certain webpage, etc.) corresponding to the target push information, and present prompt information for prompting the user to download or open the webpage.
It should be noted that the operations in steps 301 to 304 are substantially the same as those performed by the management server in steps 201 and 207, and are not described herein again.
With continuing reference to fig. 4, fig. 4 is a schematic diagram of an application scenario of the information push method according to the present embodiment. In the application scenario of fig. 4, a user uses a search-class application installed in a mobile phone to browse information (as shown by reference numeral 401), and the browsed information includes push information 402 related to loan. After the user clicks the area where the push information 402 is located, a page (as shown by reference numeral 403) prompting the user to upload the identity card is presented. After the user clicks the button in the page for instructing to take an image, the user starts the camera of the mobile phone to take an id card photo (shown by reference numeral 404). After the user completes the capture and uploads the ID card image, the user's credit limit is presented in the page (as shown by reference numeral 405).
In the method provided by the embodiment of the application, the image processing request which is sent by the client and contains the target image is received, then the image processing request is sent to the application server, the character recognition result returned by the application server is received, then the service inquiry request which is matched with the displayed push information and contains the character recognition result is sent to the service inquiry server, and the service inquiry result returned by the service inquiry server is received; and finally, returning the service query result to the client. Therefore, the push information can be displayed, the camera can be used for identifying the characters in the acquired target image, and the business query information associated with the browsed push information is pushed, so that the richness of the push information is improved. Meanwhile, the information pushing of the webpage can be more flexible and natural, and the information pushing effect is improved.
With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present application provides an embodiment of an information pushing apparatus for a management server, where the apparatus embodiment corresponds to the method embodiment shown in fig. 3, and the apparatus may be specifically applied to a management server. The management server is respectively in communication connection with a client installed with a target application, an application server used for providing support for the target application and a service query server, the management server is used for managing push information, and the client is installed with a camera.
As shown in fig. 5, the information pushing apparatus 500 according to the present embodiment includes: a receiving unit 501, configured to receive an image processing request that is sent by the client and includes a target image, where the target image is obtained by using the camera after the client responds to a preset operation that is detected by a user on push information displayed in an operation interface of the target application; a first sending unit 502, configured to send the image processing request to the application server, and receive a character recognition result returned by the application server; a second sending unit 503, configured to send a service query request including the text recognition result, which is matched with the displayed push information, to the service query server, and receive a service query result returned by the service query server; a returning unit 504, configured to return the service query result to the client.
In some optional implementations of this embodiment, the apparatus may further include a third sending unit (not shown in the figure). The third sending unit may be configured to send, to the client, target push information matched with a service indicated by the service inquiry request, where the target push information includes at least one of the following: the name of the application matched with the service and the name of the website matched with the service.
In some embodiments, the application server may be further communicatively connected to a processing server for recognizing characters in an image, where the processing server is configured to obtain the image processing request sent by the application server, recognize characters in the target image, generate a character recognition result, and return the character recognition result to the application server.
In some embodiments, the target image may be an identification card image, the text recognition result may be an identification card number, and the business query result may be personal credit information or credit line information.
In the device provided by the embodiment of the application, the receiving unit 501 receives an image processing request which is sent by a client and contains a target image, then the first sending unit 502 sends the image processing request to an application server, receives a character recognition result returned by the application server, and then the second sending unit 503 sends a service query request which is matched with the displayed push information and contains the character recognition result to a service query server, and receives a service query result returned by the service query server; finally, the returning unit 504 returns the service query result to the client. Therefore, the push information can be displayed, the camera can be used for identifying the characters in the acquired target image, and the business query information associated with the browsed push information is pushed, so that the richness of the push information is improved. Meanwhile, the information pushing of the webpage can be more flexible and natural, and the information pushing effect is improved.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use in implementing a server according to embodiments of the present application. The server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the method of the present application when executed by a Central Processing Unit (CPU) 601. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a receiving unit, a first transmitting unit, a second transmitting unit, and a returning unit. Here, the names of these units do not constitute a limitation to the unit itself in some cases, and for example, the receiving unit may also be described as a "unit that receives an image processing request containing a target image sent by a client".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: receiving an image processing request which is sent by a client and contains a target image; sending the image processing request to an application server, and receiving a character recognition result returned by the application server; sending a service query request which is matched with the displayed push information and contains the character recognition result to a service query server, and receiving a service query result returned by the service query server; and returning the service query result to the client.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (16)
1. An information push system comprises a client side provided with a target application, an application server used for providing support for the target application, a management server used for managing push information and a service query server, wherein the push information is preset with a service identifier used for representing a service related to the push information, and the client side is provided with a camera;
the client is used for responding to the preset operation of a user on the push information displayed in the running interface of the target application, acquiring a target image by using the camera and sending an image processing request containing the target image to the management server;
the management server is used for sending the image processing request to the application server, receiving a character recognition result returned by the application server for recognizing characters in the target image, determining a service matched with the push information by determining a service identifier of the displayed push information, sending a service query request matched with the displayed push information and containing the character recognition result to the service query server, receiving a service query result returned by the service query server, and returning the service query result to the client, wherein the service query request is used for querying the service query result related to the service.
2. The information push system according to claim 1, wherein the management server is further configured to send target push information matching the service indicated by the service query request to the client, and the target push information includes at least one of: the name of the application matched with the service and the name of the website matched with the service.
3. The information push system according to claim 1, wherein the system further comprises a processing server for recognizing characters in the image; and
the application server is used for sending the image processing request to the processing server;
and the processing server is used for identifying the Chinese characters of the target image, generating a character identification result and returning the character identification result to the application server.
4. The information push system according to claim 3, wherein the processing server is further configured to input a target image in the image processing request to a pre-trained character recognition model, and obtain a character recognition result corresponding to the target image, wherein the character recognition model is used for recognizing characters in the image.
5. The information push system according to claim 2, wherein the client is further configured to, in response to detecting a click operation of the user on the target push information, obtain a link corresponding to the target push information, and present prompt information for prompting the user to download or open.
6. The information pushing system according to claim 1, wherein the target image is an identity card image, the text recognition result is an identity card number, and the service inquiry result is personal credit investigation information or loan amount information.
7. An information push method for a management server, the management server is respectively in communication connection with a client installed with a target application, an application server used for providing support for the target application, and a service query server, the management server is used for managing push information, the push information is preset with a service identifier used for representing a service related to the push information, the client is installed with a camera, and the method comprises the following steps:
receiving an image processing request which is sent by the client and contains a target image, wherein the target image is acquired by using the camera after the client responds to and detects the preset operation of a user on the push information displayed in the running interface of the target application;
sending the image processing request to the application server, receiving a character recognition result returned by the application server for recognizing characters in the target image, and determining a service matched with the push information by determining a service identifier of the displayed push information;
sending a service query request which is matched with the displayed push information and contains the character recognition result to the service query server, and receiving a service query result returned by the service query server, wherein the service query request is used for querying a service query result related to the service;
and returning the service query result to the client.
8. The information pushing method according to claim 7, wherein the method further comprises:
sending target push information matched with the service indicated by the service query request to the client, wherein the target push information comprises at least one of the following items: the name of the application matched with the service and the name of the website matched with the service.
9. The information pushing method according to claim 7, wherein the application server is further communicatively connected to a processing server for recognizing characters in an image, wherein the processing server is configured to obtain the image processing request sent by the application server, recognize characters in the target image, generate a character recognition result, and return the character recognition result to the application server.
10. The information pushing method according to claim 7, wherein the target image is an identification card image, the text recognition result is an identification card number, and the service inquiry result is any one of: personal credit information and loan amount information.
11. An information pushing device for a management server, the management server is respectively in communication connection with a client installed with a target application, an application server used for providing support for the target application, and a service query server, the management server is used for managing push information, the push information is preset with a service identifier used for representing a service related to the push information, the client is installed with a camera, and the device comprises:
the client side is used for receiving an image processing request which is sent by the client side and contains a target image, wherein the target image is acquired by using the camera after the client side responds to and detects the preset operation of a user on the push information displayed in the running interface of the target application;
the first sending unit is configured to send the image processing request to the application server, receive a character recognition result returned by the application server for recognizing characters in the target image, and determine a service matched with the push information by determining a service identifier of the displayed push information;
a second sending unit, configured to send a service query request including the text recognition result and matching the displayed push information to the service query server, and receive a service query result returned by the service query server, where the service query request is used to query a service query result related to the service;
and the return unit is configured to return the service query result to the client.
12. The information push device according to claim 11, wherein the device further comprises:
a third sending unit, configured to send, to the client, target push information matched with the service indicated by the service query request, where the target push information includes at least one of the following: the name of the application matched with the service and the name of the website matched with the service.
13. The information pushing device according to claim 11, wherein the application server is further communicatively connected to a processing server for recognizing characters in an image, and the processing server is configured to obtain the image processing request sent by the application server, recognize characters in the target image, generate a character recognition result, and return the character recognition result to the application server.
14. The information pushing device according to claim 11, wherein the target image is an identification card image, the text recognition result is an identification card number, and the service inquiry result is personal credit investigation information or loan amount information.
15. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 7-10.
16. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 7-10.
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| CN108573053B (en) * | 2018-04-24 | 2021-11-30 | 百度在线网络技术（北京）有限公司 | Information pushing method, device and system |
| CN111639119B (en) * | 2020-06-03 | 2023-05-26 | 上海盛付通电子支付服务有限公司 | Customer information query method and equipment in back money laundering system |
| CN114554079A (en) * | 2022-01-11 | 2022-05-27 | 浙江大华技术股份有限公司 | Intelligent service management method and intelligent service management system |
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| CN107172209B (en) * | 2017-07-04 | 2020-04-10 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
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