CN110765258B

CN110765258B - Method and equipment for providing electronic books

Info

Publication number: CN110765258B
Application number: CN201910823169.XA
Authority: CN
Inventors: 王小书; 刘伟; 蓝志伟
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-09-02
Filing date: 2019-09-02
Publication date: 2022-11-08
Anticipated expiration: 2039-09-02
Also published as: CN110765258A

Abstract

The application aims to provide a method and equipment for providing an electronic book. The method comprises the following steps: sending a viewing request about the presentation information to a corresponding presentation information server in response to a user's viewing trigger operation on the presentation information; receiving reading page information returned by the presence information server based on the viewing request; and responding to an installation completion event of the target reading application on the user equipment, and sending installation log information about the target reading application to an application server corresponding to the target reading application. The target electronic book seen in the reading page information is matched for the user who downloads and installs the target reading application, so that the user can continue to read the target electronic book after the target reading application is installed, the use experience of the user on the target reading application is improved at the first time, and the retention rate of the target reading application is further improved.

Description

Method and equipment for providing electronic books

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing electronic books.

Background

With the development of the era, various applications APP appear, and the initial understanding of the applications APP by the user is generally to learn about relevant contents (such as brief introduction, software features, software functions, software highlights and the like) of the reading APP through an advertisement interface or an installation interface before downloading and installing.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing an electronic book.

According to an aspect of the present application, there is provided a method for providing an electronic book on a user equipment side, the method including:

sending a viewing request about the presence information to a corresponding presence information server in response to a user's viewing trigger operation on the presence information, wherein the viewing request comprises first device identification information of the user device;

receiving reading page information returned by the presence information server based on the viewing request, wherein the reading page information comprises part of chapter information of the target electronic book corresponding to the presence information;

responding to an installation completion event of a target reading application corresponding to the presentation information on the user equipment, and sending installation log information about the target reading application to an application server corresponding to the target reading application, wherein the installation log information comprises second equipment identification information of the user equipment and user account information of the user in the target reading application;

and receiving bookshelf book information of the user account information in the target reading application, wherein the bookshelf book information comprises the target electronic book, and first device identification information of the user device is matched with second device identification information of the user device.

According to another aspect of the present application, there is provided a method for providing an electronic book on a presence information server side, the method including:

receiving a viewing request which is sent by user equipment in response to a user's viewing triggering operation on the presence information and relates to the presence information, wherein the viewing request comprises first equipment identification information of the user equipment;

in response to the viewing request, returning reading page information to the user equipment, wherein the reading page information comprises part of chapter information of the target electronic book corresponding to the presentation information;

establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into a viewing database; or sending viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information includes first device identification information of the user device and book identification information of the target electronic book.

According to another aspect of the present application, there is provided a method for providing an electronic book on an application server side, the method including:

receiving installation log information which is sent by user equipment and relates to a target reading application, wherein the installation log information comprises second equipment identification information of the user equipment and user account information of a user corresponding to the user equipment in the target reading application;

according to the matching query of the second equipment identification information of the user equipment in a viewing database, obtaining a terminal viewing record matched with the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information corresponding to a terminal and book identification information of a target electronic book corresponding to the first equipment identification information of the terminal, and the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal;

and adding the target electronic book to the bookshelf book information of the user account information in the target reading application. According to an aspect of the present application, there is provided a user device for providing an electronic book, the device including:

the one-to-one module is used for responding to the viewing triggering operation of a user on the presentation information and sending a viewing request related to the presentation information to a corresponding presentation information server, wherein the viewing request comprises first equipment identification information of the user equipment;

a second module, configured to receive reading page information returned by the presence information server based on the viewing request, where the reading page information includes partial chapter information of a target electronic book corresponding to the presence information;

a third module, configured to send installation log information about a target reading application to an application server corresponding to the target reading application in response to an installation completion event of the target reading application corresponding to the presentation information, where the installation log information includes second device identification information of the user equipment and user account information of the user in the target reading application;

a fourth module, configured to receive bookshelf book information of the user account information in the target reading application, where the bookshelf book information includes the target electronic book, and the first device identification information of the user device is matched with the second device identification information of the user device.

According to another aspect of the present application, there is provided a presence information server providing an electronic book, the apparatus including:

the device comprises a first module, a second module and a third module, wherein the first module is used for receiving a viewing request which is sent by user equipment in response to a user viewing triggering operation on the presence information and is about the presence information, and the viewing request comprises first equipment identification information of the user equipment;

a second module, configured to return, in response to the viewing request, reading page information to the user equipment, where the reading page information includes part of chapter information of the target electronic book corresponding to the presentation information;

a second module and a third module, which are used for establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into a viewing database; or sending viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information includes first device identification information of the user device and book identification information of the target electronic book.

According to still another aspect of the present application, there is provided an application server providing an electronic book, the apparatus including:

a third module, configured to receive installation log information about a target reading application sent by a user equipment, where the installation log information includes second device identification information of the user equipment and user account information of a user in the target reading application corresponding to the user equipment;

a third module, configured to perform matching query in a viewing database according to second device identification information of the user device, to obtain a terminal viewing record in the viewing database, where the terminal viewing record includes first device identification information of a corresponding terminal and book identification information of a target electronic book corresponding to the first device identification information of the terminal, and the second device identification information of the user device matches the first device identification information of the terminal;

and the third module is used for adding the target electronic book to the bookshelf book information of the user account information in the target reading application.

According to an aspect of the present application, there is provided a method of providing an electronic book, the method including:

the method comprises the steps that user equipment responds to a viewing trigger operation of a user on the presence information, and sends a viewing request about the presence information to a corresponding presence information server, wherein the viewing request comprises first equipment identification information of the user equipment;

the presentation information server receives the viewing request, wherein the viewing request comprises the first device identification information, returns reading page information to the user equipment, and sends viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information comprises the first device identification information and book identification information of the target electronic book;

the application server receives the viewing log information, establishes a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writes the mapping relation into the viewing database;

the user equipment receives the reading page information, responds to an installation completion event of the target reading application on the user equipment, and sends installation log information of the target reading application to the application server, wherein the installation log information comprises second equipment identification information of the user equipment and user account information of the user in the target reading application;

the application server receives the installation log information, and obtains a terminal viewing record matched with second equipment identification information of the user equipment in a viewing database according to matching query of the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information of a corresponding terminal and book identification information of a target electronic book corresponding to the first equipment identification information of the terminal, the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal, the target electronic book corresponding to the first equipment identification information is added to bookshelf book information of the user account information in the target reading application, and the bookshelf book information is sent to the user equipment;

the user equipment receives the bookshelf book information, wherein the bookshelf book information comprises the target electronic book, and first equipment identification information of the user equipment is matched with second equipment identification information of the user equipment.

According to another aspect of the present application, there is provided a method of providing an ebook, the method comprising:

the presentation information server receives the viewing request, wherein the viewing request comprises the first equipment identification information, returns reading page information to the user equipment, establishes a mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book, and writes the mapping relation into a viewing database;

the user equipment receives the reading page information, responds to an installation completion event of a target reading application on the user equipment, and sends installation log information of the target reading application to an application server corresponding to the target reading application, wherein the installation log information comprises second equipment identification information of the user equipment and user account information of the user in the target reading application;

the application server receives the installation log information and sends a query request about a target electronic book to the presence information server, wherein the query request comprises second equipment identification information of the user equipment;

the presentation information server receives the query request, and obtains a terminal viewing record matched with second equipment identification information of the user equipment in a viewing database according to matching query of the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information of a corresponding terminal and book identification information of a target electronic book corresponding to the first equipment identification information of the terminal, the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal, and the book identification information of the target electronic book corresponding to the first equipment identification information is returned to the application server;

the application server receives book identification information of the target electronic book, adds the target electronic book to bookshelf book information of the user account information in the target reading application, and sends the bookshelf book information to the user equipment;

According to an aspect of the present application, there is provided an apparatus for providing an ebook, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that the viewing request of the presentation information sent by the user equipment is received through the presentation information server, the presentation information server returns the reading page information to the user equipment based on the viewing request, the user performs reading experience based on part of chapter information of the target electronic book presented by the reading page information, and the target reading application is downloaded and installed based on the installation guide information presented by the reading page information. The reading interest of the user is improved through part of chapter information of the target electronic book, and the user can experience the target electronic book provided by the target reading application before the target reading application is installed; further, the user is guided to download and install the target reading application through the installation guide information. And receiving installation log information sent by the user equipment in response to an installation completion event of the target reading application through an application server corresponding to the target reading application, wherein the installation log information comprises second equipment identification information of the user equipment and user account information of the user in the target reading application, and the application server matches a target electronic book for the user based on the second equipment identification information of the user equipment in the installation log information, so as to match the target electronic book seen in the reading page information for the user who downloads the target reading application, so that the user can continue to read the target electronic book after the target reading application is installed, thereby improving the use experience of the user on the target reading application at the first time and further improving the retention rate of the target reading application.

Meanwhile, the mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book is established through the presentation information server based on the viewing request sent by the user equipment, and the mapping relation is written into the viewing database so as to update and maintain the viewing database; when the application server receives installation log information sent by user equipment, an inquiry request is sent to the presentation information server, wherein the inquiry request comprises second equipment identification information of the user equipment, the viewing database is accessed, and therefore a target electronic book corresponding to the second equipment identification information of the user equipment is obtained from the viewing database, and first equipment identification information matched with the second equipment identification information of the user equipment exists in the viewing database.

Meanwhile, the application server can establish a mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book based on the viewing log information sent by the presentation information server, and write the mapping relation into a viewing database so as to update and maintain the viewing database; when the application server receives installation log information sent by user equipment, wherein the installation log information comprises second equipment identification information of the user equipment, a target electronic book corresponding to the second equipment identification information of the user equipment is obtained from the checking database, and first equipment identification information matched with the second equipment identification information of the user equipment exists in the checking database.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology in accordance with one embodiment of the present application;

FIG. 2 illustrates a flow chart of a method of providing an Ebook according to one embodiment of the present application;

FIG. 3 illustrates a system topology in accordance with another embodiment of the present application;

FIG. 4 shows a flow diagram of a method of providing an Ebook, according to another embodiment of the present application;

fig. 5 shows a flowchart of a method for providing an ebook at a user equipment according to an embodiment of the present application;

FIG. 6 illustrates a flow diagram of a method for providing an Ebook at a presence information server, according to one embodiment of the present application;

fig. 7 shows a flowchart of a method for providing an ebook at an application server according to an embodiment of the present application;

FIG. 8 shows a flow diagram of a method of providing an Ebook, according to one embodiment of the present application;

FIG. 9 shows a device structure diagram of a user device according to one embodiment of the present application;

FIG. 10 illustrates a device architecture diagram of a presence information server according to one embodiment of the present application;

FIG. 11 illustrates a device architecture diagram of an application server according to one embodiment of the present application;

FIG. 12 illustrates functional modules of an exemplary system that can be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached drawing figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash Memory or other Memory technologies, compact Disc Read-Only Memory (CD-ROM), digital Versatile Disc (DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, multiple network server sets, or a cloud of multiple servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically defined otherwise.

According to one aspect of the present application, a method of providing an electronic book is provided. In some embodiments, the method is implemented based on the system shown in fig. 1. The user equipment may have one or more user equipments, for example, the presence information server receives a viewing request about presence information sent by one or more user equipments; the application server receives installation log information about the target reading application sent by one or more user devices; the application server receives the viewing log information about the presence information sent by one or more presence information servers. The user equipment includes but is not limited to a mobile phone, a tablet, a notebook computer and other computing equipment.

The term "presentation information" as used herein includes, but is not limited to, advertisements, promotional information, information links, etc., and those skilled in the art will understand that these "presentation information" representations are only examples and not limitations of the present application, and any present or later-appearing representations, such as may be suitable for use in the present application, are also included within the scope of the present application and are incorporated by reference herein.

Those skilled in the art should understand that in the specific implementation, the presence information server and the application server may be deployed separately, or may be deployed in a server or a server cluster in a comprehensive manner.

Referring to fig. 2, the method includes the steps of:

According to another aspect of the present application, there is provided a method of providing an electronic book. In some embodiments, the method is implemented based on the system shown in fig. 3.

Referring to fig. 4, the method includes the steps of:

the presence information server receives the query request, and obtains a terminal viewing record matched with second equipment identification information of the user equipment in a viewing database according to matching query of the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information of a corresponding terminal and book identification information of a target electronic book corresponding to the first equipment identification information of the terminal, the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal, and the book identification information of the target electronic book corresponding to the first equipment identification information is returned to the application server;

The following describes in detail specific embodiments of the above-described method from the perspective of a user equipment, a presence information server and an application server, respectively.

According to one aspect of the present application, a method for providing an electronic book on a user equipment side is provided. Referring to fig. 5, the method includes step S101, step S102, step S103, and step S104.

Specifically, in step S101, a user device sends a viewing request about presence information to a corresponding presence information server in response to a user' S viewing trigger operation on the presence information, where the viewing request includes first device identification information of the user device. In some embodiments, the presence information includes, but is not limited to, advertisements, promotional information, and the like; the presence information server includes, but is not limited to, a corresponding advertising platform. The viewing trigger operation includes but is not limited to a click operation of the user on the presentation information, and the like. In some embodiments, the first device identification information of the user equipment includes, but is not limited to, system identification information (e.g., android _ id), hardware identification information (e.g., AMC address, IMEI number, etc.), etc., and it should be understood by those skilled in the art that the first device identification information of the user equipment described above is only an example, and other existing or future first device identification information of the user equipment, as applicable to the present application, is also included in the scope of the present application and is included by reference herein. For example, the presence information (e.g., an advertisement) is presented on the user device in a linked manner, the user device monitors a viewing trigger operation (e.g., a click operation) of the user on the presence information, and the user device sends a viewing request about the presence information to a corresponding presence information server (e.g., an advertisement platform corresponding to the advertisement) based on the viewing trigger operation. Wherein, the viewing request includes the first device identification information of the user device. In some embodiments, the user device requests the presence information server to return corresponding read page information (e.g., landing advertisement pages) for the user to view information through the read page information by sending a view request regarding the presence information to the presence information server.

In step S102, the user equipment receives reading page information returned by the presence information server based on the viewing request, where the reading page information includes partial chapter information of the target electronic book corresponding to the presence information. In some embodiments, the reading page information includes, but is not limited to, page information corresponding to the presentation information, for example, when the presentation information is an advertisement, the reading page information is an advertisement landing page corresponding to the advertisement. In some embodiments, the target ebook includes, but is not limited to, an electronic novel, an electronic book, and the like. For example, part of chapter information of the electronic novel is presented to the user through the reading page information for the user to read.

In step S103, in response to an installation completion event of a target reading application corresponding to the presentation information on the user equipment, the user equipment sends installation log information about the target reading application to an application server corresponding to the target reading application, where the installation log information includes second device identification information of the user equipment and user account information of the user in the target reading application. For example, the user completes downloading and installation of the target reading application according to the installation guide information about the target reading application in the reading page information, and the user equipment sends installation log information to an application server corresponding to the target reading application after monitoring the installation completion event of the target reading application. In some embodiments, the application server adds the target electronic book to the bookshelf in the target reading application based on the second device identification information and the user account information in the installation log information, so that the target electronic book seen in the reading page information (e.g., the advertisement landing page) can be obtained in the bookshelf of the target reading application after the target reading application is installed by the user.

In step S104, the user equipment receives bookshelf book information of the user account information in the target reading application, where the bookshelf book information includes the target electronic book, and the first device identification information of the user equipment is matched with the second device identification information of the user equipment. In some embodiments, the application server recommends the target ebook that the user sees in the reading page information (e.g., advertisement landing page) to the user in time (the first time after the user has installed the target reading application) by adding the target ebook to the bookshelf book information. The user equipment receives the bookshelf book information and displays the bookshelf book information in the target reading application, wherein the bookshelf book information includes the target electronic book. In some embodiments, the user account information may be registered by the user during downloading and installing the target reading application; in some embodiments, the user account information may also be registered by the user after downloading and installing the target reading application. In some embodiments, the application server adds the target electronic book to the corresponding bookshelf book information through a mapping relationship between the user account information and the bookshelf book information. For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information.

In some embodiments, the method further comprises step S105 (not shown). In step S105, the user equipment receives the target book information sent by the application server; and the user equipment displays the target electronic book in the target reading application. For example, the application server adds the target electronic book to the bookshelf book information corresponding to the user account information and simultaneously sends the target electronic book to the user equipment. In some embodiments, the user device receives the target ebook and automatically opens up to present the target ebook in the target reading application. For example, after the user downloads and installs the target reading application, when the target reading application is started, the target reading application automatically opens the target electronic book, and the content of the target electronic book is presented for the first event of the user.

In some embodiments, the reading page information or the presentation information includes installation guidance information of the target reading application. In some embodiments, installation guidance information about the target reading application is included in the reading page information (e.g., advertisement landing page), for example, the installation guidance information is used to ask the user whether to install the target reading application; in some embodiments, installation guidance information about the targeted reading application is included in the presentation information (e.g., an advertisement), e.g., when the user clicks on the presentation information, the user device sends a download installation request to an application server corresponding to the targeted reading application.

In some embodiments, the reading page information includes installation guide information of the target reading application, and the method further includes, before step S103: the user equipment responds to a reading completion event of the user on the reading page information; or responding to a reading quit event that the user quits the reading page information, and presenting the installation guide information of the target reading application in the reading page information. In some embodiments, the installation guide information about the target reading application is popped up when the user finishes reading the partial chapter information of the target electronic book presented in the reading page information; in some embodiments, the installation guidance information regarding the target reading application is presented to the user when the user exits the reading page information. The installation guidance information includes, but is not limited to, confirmation installation information asking the user whether to install the target reading application. In some embodiments, the target reading application includes, but is not limited to, a novel application, a reading application, and the like downloadable to be installed in the user device for reading. In some embodiments, the installation guidance information is used to query the guidance user for performing an installation operation of the target reading application, for example, an installation button of the target reading application is presented in the reading page information, and the user performs a normal download installation operation by clicking the installation button. In some embodiments, the installing operation comprises: (1) Obtaining an installation file of the target reading application (e.g., transferring the file of the target reading application from an installation source location to the user device); (2) Changing the installation file of the target reading application into a file which can be executed by the user equipment (for example, acquiring the execution authority of the installation file of the target reading application, decompressing the file, putting the file to a specified position, and the like); (3) Establishing a link in a start menu and establishing a desktop shortcut. Of course, those skilled in the art will appreciate that the above-described operations of guiding the user to install the target reading application via the installation guide information are merely examples, and other operations that may occur now or in the future, such as may be suitable for use in the present application, are also included within the scope of the present application and are incorporated by reference herein. In some embodiments, the reading page information returned by the user through the presence information server may obtain part of chapter information of the target electronic book and installation guide information of the target reading application, so that the part of chapter information of the target electronic book may be read in advance when the target reading application providing the target electronic book is not installed, and the target reading application may be downloaded and installed through the installation guide information.

In some embodiments, the method further comprises: the user equipment monitors the installation operation of the user on the target reading application corresponding to the presentation information; and the user equipment updates the installation guide information according to the installation operation. In some embodiments, the installation guide information about the target reading application is displayed on the reading page information in a manner of a download window or a pop-up box. In some embodiments, there is a "download" button in the download window or pop-up box, and the user performs the installation operation by clicking on the download button in the window or pop-up box. The user equipment monitors the installation operation of the target reading application by the user, and updates the installation guide information, such as 'download' - 'select installation address' - 'create shortcut' - 'download complete', based on the one-step and one-step installation operation of the target reading application by the user.

In some embodiments, the first device identification information or the second device identification information of the user equipment comprises at least one of: the MAC address of the user equipment; an international mobile equipment identity of the user equipment; a mobile terminal identification number of the user equipment; an electronic serial number of the user equipment; an international mobile subscriber identity of the user equipment; system identification information of the user equipment. In some embodiments, the first device identification information or the second device identification information of the user equipment is used to identify the user equipment. For example, in response to a viewing trigger operation of the user equipment on the presence information, the user equipment sends first equipment identification information of the user equipment to the presence information server, and the presence information server or the application server establishes or updates a viewing database based on the first equipment identification information of the user equipment; for another example, in response to an installation completion event of the target reading application on the user equipment, the user equipment sends second equipment identification information of the user equipment to the application server, and the application server performs query matching in the viewing database based on the second equipment identification information to obtain first equipment identification information recorded in the viewing database, which is matched with the second equipment identification information, so as to match a corresponding target electronic book for the user equipment, so as to add the target electronic book to bookshelf book information corresponding to the user account information of the user. Of course, it should be understood by those skilled in the art that the above-mentioned first device identification information or second device identification information of the ue is only an example, and other existing or later-appearing first device identification information or second device identification information of the ue may be applicable to the present application, and is included in the scope of the present application and is included by reference. For example, the system identification information of the user equipment includes, in addition to the Android _ id of the user equipment, other system identification information that may occur; the first device identification information or the second device identification information of the user equipment includes hardware identification information of the user equipment, and the hardware identification information includes other hardware identification information which may appear besides the MAC address, the international mobile equipment identity, and the like of the user equipment.

Corresponding to the method for providing an electronic book applied to the user equipment, according to one aspect of the present application, a method for providing an electronic book at a presence information server is provided. Referring to fig. 6, the method includes steps S201, S202, and S203.

Specifically, in step S201, the presence information server receives a viewing request about presence information, which is sent by a user device in response to a user' S viewing trigger operation on the presence information, wherein the viewing request includes first device identification information of the user device. For example, the user equipment sends a viewing request for the presence information to a corresponding presence information server based on a user's viewing trigger operation on the presence information, and the presence information server receives the viewing request, where the viewing request includes first device identification information of the user equipment. In some embodiments, the presence information server determines a target ebook corresponding to the user according to the first device identification information of the user device (e.g., recommending the target ebook for the user to present part of chapter information of the target ebook in the reading page information); in some embodiments, the presence information server establishes a viewing database according to the device identification information of the user device, which is described in detail with reference to the following embodiments.

In step S202, the presence information server returns, in response to the viewing request, reading page information to the user equipment, where the reading page information includes partial chapter information of the target electronic book corresponding to the presence information. In some embodiments, the reading page information includes, but is not limited to, page information corresponding to the presentation information, for example, when the presentation information is an advertisement, the reading page information is an advertisement landing page corresponding to the advertisement. In some embodiments, the target ebook includes, but is not limited to, an electronic novel, an electronic book, and the like. For example, part of chapter information of the electronic novel is presented to the user through the reading page information.

In step S203, the presence information server establishes a mapping relationship between the first device identification information of the user device and the book identification information of the target electronic book, and writes the mapping relationship into a viewing database; or sending viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information includes first device identification information of the user device and book identification information of the target electronic book. In some embodiments, it is necessary to establish a viewing database, where the viewing data includes a plurality of mapping relationships, where each mapping relationship is used to establish an association relationship between the first device identification information of the user device and the target ebook. In some embodiments, the viewing database is established and maintained by the presence information server, for example, the presence information server receives a viewing request about presence information sent by the user equipment, and establishes a mapping relationship between the device identification information and book identification information of a target electronic book according to first device identification information of the user equipment in the viewing request, wherein the target electronic book is shown in the reading page information of the presence information, so that the target electronic book seen by the user in the reading page information can be found in the viewing database based on second device identification information in installation log information sent by the user equipment when the target reading application is installed by establishing the mapping relationship between the target electronic book and the first device identification information; in other embodiments, the viewing database is established and maintained by the application server, for example, the presence information server sends viewing log information to the application server, where the viewing log information includes first device identification information of the user device and book identification information of the target electronic book, and the application server establishes a mapping relationship between the first device identification information of the user device and the book identification information of the target electronic book based on the viewing log information.

For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information. In one embodiment, the advertisement server establishes a mapping relationship according to the first device identification information of the user device in the viewing request and the book identification information of the target electronic book in the advertisement landing page, and writes the mapping relationship into a viewing database for searching the corresponding target electronic book based on the first device identification information of the user device; in one embodiment, the advertisement server sends viewing log information to a corresponding application server based on a viewing request received by the advertisement server, where the viewing log information includes first device identification information of a user device and book identification information of the target electronic book, so that the application server establishes a viewing database according to the first device identification information of the user device and the book identification information of the target electronic book. And recording the mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book through the checking database so as to search the corresponding target electronic book in the checking database subsequently according to the second equipment identification information in the installation log information sent by the user equipment. So that the user who installs the target reading application can be matched to the target electronic book he or she sees in the reading page information of the presentation information.

In some embodiments, the step S202 includes a step S2021 (not shown) and a step S2022 (not shown). In some embodiments, in order to improve the reading interest of a target electronic book seen by a user in the reading page information corresponding to the presentation information, the presentation information server searches for the target electronic book corresponding to the user for the user based on a viewing request sent by the user equipment, so as to increase the probability that the user downloads and installs the target reading application.

Specifically, in step S2021, the presence information server queries, in response to the viewing request, a part of chapter information of the target electronic book corresponding to the presence information in the electronic book information base according to the attribute information of the user. In some embodiments, the attribute information includes, but is not limited to, user portrait information, user's web browsing history information, web shopping information, and the like. In some embodiments, the presence information server is provided with an attribute information base and an electronic book information base, where the attribute information base includes attribute information of a plurality of users, for example, a mapping relationship exists between user equipment identification information corresponding to a user and the attribute information; the electronic book information base comprises a plurality of attribute information and an electronic book corresponding to each attribute information. For example, the presence information server searches the attribute information corresponding to the user device in the attribute information base according to the device identification information of the user device in the viewing request, and further searches the target electronic book corresponding to the attribute information in the electronic book information base according to the attribute information of the user, for example, the attribute information of the user is "like sports", the target electronic book corresponding to the attribute information of "like sports" in the electronic book information base is a fitness or sports-related book, and in some embodiments, the presence information server may randomly determine a sports-related target electronic book in a book category corresponding to the attribute information based on the attribute information, so as to ensure that the target electronic book present in the read page information is of interest to the user.

In step S2022, the presence information server returns read page information to the user equipment, where the read page information includes partial chapter information of the target electronic book corresponding to the presence information. In some embodiments, the presence information server adds the partial chapter information of the target electronic book matched by the query to the reading page information corresponding to the presence information, so that the partial chapter information of the target electronic book is presented in the reading page information.

In some embodiments, the step S2022 includes: the presence information server inquires and determines a target electronic book corresponding to the presence information in an electronic book information base; inquiring one or more pieces of scene information matched with the attribute information of the user in the target electronic book according to the attribute information of the user; and determining part of chapter information corresponding to the user in the target electronic book according to at least one piece of scene information. In some embodiments, the context information includes, but is not limited to, "travel," "shopping," "sports," and like context information. In some embodiments, after the presence information server matches the user with the target electronic book based on the first device identification information of the user device, the presence information server further matches partial chapter information for the user based on at least one piece of scene information appearing in the target electronic book. For example, the attribute information of the user is "like sports", the target electronic book a is a book related to sports and fitness, the target electronic book a includes a plurality of chapters, wherein chapters 1, 2 and 3 are theoretical knowledge contents related to sports and fitness (for example, mainly introduced are skeleton structure, muscle composition and the like of a human body), scene information related to sports appears in chapters 4, 5 and 6 (for example, items that the user should pay attention to when running outdoors or specific operation steps of using fitness equipment by the user), and the presence information server can randomly determine one chapter from chapters 4, 5 and 6 as part of chapter information of the target electronic book. To ensure that the portion of chapter information presented to the user by reading page information is of interest to the user.

In some embodiments, the step S203 comprises: the presence information server establishes a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writes the mapping relation into a viewing database; the method further comprises step S204 (not shown). In step S204, the presence information server receives an inquiry request about the target electronic book sent by an application server corresponding to the target reading application, where the inquiry request includes second device identification information of the user device; the presence information server performs matching query in the viewing database according to the second device identification information of the user device to obtain the book identification information of the target electronic book corresponding to the second device identification information of the user device, wherein the first device identification information of the user device is matched with the second device identification information of the user device; and the presentation information server returns the book identification information of the target electronic book to the application server. In some embodiments, the viewing database is established and maintained by a presence information server, then the method further comprises: the presence information server receives an inquiry request about a target electronic book sent by an application server, the inquiry request comprises second equipment identification information of user equipment, the presence information server conducts inquiry matching in the check database according to the second equipment identification information of the user equipment so as to obtain book identification information of the target electronic book corresponding to the second equipment identification information of the user equipment, and the found book identification information of the target electronic book is returned to the application server so that the application server can add the corresponding target electronic book to bookshelf book information of a user account corresponding to the user. For example, the application server receives installation log information sent by the user equipment, where the installation log information includes second equipment identification information of the user equipment, and the application information server sends a query request to the presence information server based on the second equipment identification information of the user equipment, where the query request includes the second equipment identification information of the user equipment, and the presence information server can find a corresponding target electronic book in the viewing database based on the second equipment identification information of the user equipment. For example, the presence information server queries, according to the second device identification information of the user device, the same first device identification information recorded in the viewing database as the second device identification information in the viewing database, so as to use an electronic book having a mapping relationship with the first device identification information as a target electronic book of the user device.

Corresponding to the method for providing an electronic book applied to the presence information server, according to one aspect of the present application, a method for providing an electronic book at an application server side is provided. Referring to fig. 7, the method includes step S301, step S302, step S303, and step S304.

Specifically, in step S301, the application server receives installation log information about a target reading application sent by a user device, where the installation log information includes second device identification information of the user device and user account information of a user corresponding to the user device in the target reading application. For example, the user completes downloading and installation of the target reading application according to the installation guide information about the target reading application in the reading page information, and the user equipment sends installation log information to an application server corresponding to the target reading application after monitoring the installation completion event of the target reading application. In some embodiments, the application server adds the target electronic book to the bookshelf in the target reading application based on the second device identification information and the user account information in the installation log information, so that the target electronic book seen in the reading page information (e.g., the advertisement landing page) can be obtained in the bookshelf of the target reading application after the target reading application is installed by the user.

In step S302, the application server performs matching query in a viewing database according to the second device identification information of the user device to obtain a terminal viewing record matched with the second device identification information of the user device in the viewing database, where the terminal viewing record includes first device identification information of a corresponding terminal and book identification information of a target electronic book corresponding to the first device identification information of the terminal, and the second device identification information of the user device is matched with the first device identification information of the terminal. Those skilled in the art will appreciate that the terminal includes, but is not limited to, a computing device such as a mobile phone/tablet, and the user device and the terminal are only used for distinguishing a device corresponding to the event when viewing the event and installing the event. In some embodiments, the check database is established and maintained by the application server, and after receiving installation log information sent by the user equipment, the application server performs query matching in the check database according to second equipment identification information of the user equipment in the installation log information, and according to a mapping relationship recorded in the check database, the application server may obtain book identification information of a target electronic book corresponding to the second equipment identification information of the user equipment; in other embodiments, the viewing database is established and maintained by the presence information server, and the application server sends, after receiving installation log information sent by the user equipment, a query request to the presence information server based on the device identification information of the user equipment in the installation log information. In some embodiments, the application server may also directly access a viewing database established in the presence information server to obtain book identification information of the target ebook corresponding to the second device identification information of the user device in the installation log information.

In step S303, the application server adds the target electronic book to the bookshelf book information of the user account information in the target reading application. For example, after acquiring the book identification information of the target electronic book corresponding to the second device identification information of the user device, the application server adds the target electronic book to the bookshelf book information of the user account information in the target reading application, and in some embodiments, displays the target electronic book in a bookshelf in the target reading application of the user account information.

In step S304, the application server sends, to the user device, bookshelf book information of the user account information in the target reading application, where the bookshelf book information includes the target electronic book. In some embodiments, the application server recommends the target ebook that the user sees in the reading page information (e.g., advertisement landing page) to the user in time (the first time after the user has installed the target reading application) by adding the target ebook to the bookshelf book information. The user equipment receives the bookshelf book information and displays the bookshelf book information in the target reading application, wherein the bookshelf book information includes the target electronic book. In some embodiments, the user account information may be registered by the user during downloading and installing the target reading application; in some embodiments, the user account information may also be registered by the user after downloading and installing the target reading application. In some embodiments, the application server adds the target electronic book to the corresponding bookshelf book information through a mapping relationship between the user account information and the bookshelf book information. For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information. After the user equipment finishes downloading the novel application B, sending installation log information to an application server corresponding to the novel application B, wherein the installation log information comprises second equipment identification information of the user equipment, if a viewing database is established and maintained by the application server, the application server queries and matches the second equipment identification information of the user equipment in the viewing database to obtain a terminal viewing record matched with the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information corresponding to the terminal and book identification information of the novel A corresponding to the first equipment identification information of the terminal, the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal, and the novel A is added to book information of the account number of the user a in the novel application B (namely, the novel A is added to a bookshelf of the novel application B installed on the user equipment).

In some embodiments, the method further comprises step S305 (not shown), and in step S305, the application server sends the target book information to the user device. For example, the application server adds the target electronic book to the bookshelf book information corresponding to the user account information and simultaneously sends the target electronic book to the user equipment. In some embodiments, the user device receives the target ebook and automatically opens up to present the target ebook in the target reading application. For example, after the user downloads and installs the target reading application, when the target reading application is started, the target reading application automatically opens the target electronic book, and the content of the target electronic book is presented for the user at the first time.

In some embodiments, the method further includes, before step S301, step S306 (not shown), in step S306, the application server receives viewing log information, which is sent by a corresponding presence information server and corresponds to the target electronic book and is viewed by the user through the user device, where the viewing log information includes first device identification information of the user device and book identification information of the target electronic book; and the application server establishes a mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book, and writes the mapping relation into the viewing database. In some embodiments, the viewing database is established and maintained by the application server, for example, after receiving a viewing request sent by the user device, the presence information server establishes a mapping relationship based on the first device identification information of the user device and the book identification information of the target electronic book in the viewing request, and writes the mapping relationship into the viewing database.

In some embodiments, the step S302 includes: the application server sends a query request about the target electronic book to a corresponding presence information server, wherein the query request comprises second equipment identification information of the user equipment; and the application server receives the book identification information of the target electronic book returned by the presentation information server. In some embodiments, the viewing database is established and maintained by a presence information server to which the application server sends a query request regarding the target ebook to access the viewing database in response to installation log information sent by the user device. In some embodiments, the presence information server matches a query in a viewing database based on the query request to obtain book identification information of a target electronic book corresponding to the second device identification information of the user device, and returns the book identification information of the target electronic book to the application server.

FIG. 8 illustrates a method of providing a target Ebook, according to one aspect of the present application, the method comprising: the method comprises the steps that a user clicks (views and triggers) an advertisement position (presentation information) presented on user equipment, the user equipment responds to the clicking operation and sends a viewing request to a corresponding advertisement platform (presentation information server), and the advertisement platform returns a landing page (reading page information) to the user equipment based on the viewing request, wherein the viewing request comprises user equipment identification information (first equipment identification information) and book (target electronic book) id (book identification information) of the user equipment. The advertisement platform responds to the received viewing request, and sends user equipment identification information (first equipment identification information) and book (target electronic book) id (book identification information) of the user equipment to a corresponding APP server (application server). The APP server establishes a mapping relation according to the device identification information (first device identification information) of the user device and the book (target electronic book) id (book identification information), and writes the mapping relation into a viewing database. The user equipment reads the book text (part chapter information of the target electronic book) based on the landing page returned by the advertisement platform, the APP (target reading application) is guided and downloaded on the landing page, the APP is downloaded and installed, the user equipment sends installation log information to the APP server, the installation log information comprises a user equipment identifier (second equipment identifier information of the user equipment), the APP server matches the equipment identifier in a checking database based on the user equipment identifier, books (target electronic books) corresponding to the equipment identifier information (second equipment identifier information of the user equipment) of the user equipment are obtained, and the books are added into a user bookshelf (book information) and are automatically opened (the target electronic books are displayed).

According to one aspect of the present application, a user device for providing an electronic book is provided. Referring to fig. 9, the apparatus includes a one-to-one module, a two-to-two module, a three-to-three module, and a four-to-four module.

Specifically, the one-to-one module is configured to send a viewing request for presence information to a corresponding presence information server in response to a user's viewing trigger operation on the presence information, where the viewing request includes first device identification information of the user device. In some embodiments, the presence information includes, but is not limited to, advertisements, promotional information, and the like; the presence information server includes, but is not limited to, a corresponding advertising platform. The viewing trigger operation includes but is not limited to a click operation of the user on the presentation information, and the like. In some embodiments, the first device identification information of the user equipment includes, but is not limited to, system identification information (e.g., android _ id), hardware identification information (e.g., AMC address, IMEI number, etc.), etc., and it should be understood by those skilled in the art that the first device identification information of the user equipment described above is only an example, and other existing or future first device identification information of the user equipment, as applicable to the present application, is also included in the scope of the present application and is included by reference herein. For example, the presence information (e.g., an advertisement) is presented on the user device in a linked manner, the user device monitors a viewing trigger operation (e.g., a click operation) of the user on the presence information, and the user device sends a viewing request about the presence information to a corresponding presence information server (e.g., an advertisement platform corresponding to the advertisement) based on the viewing trigger operation. Wherein, the viewing request includes the first device identification information of the user device. In some embodiments, the user device requests the presence information server to return corresponding read page information (e.g., landing advertisement pages) for the user to view information through the read page information by sending a view request regarding the presence information to the presence information server.

And the second module is used for receiving reading page information returned by the presentation information server based on the viewing request, wherein the reading page information comprises part of chapter information of the target electronic book corresponding to the presentation information. In some embodiments, the reading page information includes, but is not limited to, page information corresponding to the presentation information, for example, when the presentation information is an advertisement, the reading page information is an advertisement landing page corresponding to the advertisement. In some embodiments, the target ebook includes, but is not limited to, an electronic novel, an electronic book, and the like. For example, part of chapter information of the electronic novel is presented to the user through the reading page information for the user to read.

A third module, configured to send installation log information about a target reading application to an application server corresponding to the target reading application in response to an installation completion event of the target reading application corresponding to the presentation information on the user equipment, where the installation log information includes second equipment identification information of the user equipment and user account information of the user in the target reading application. For example, the user completes downloading and installation of the target reading application according to the installation guide information about the target reading application in the reading page information, and the user equipment sends installation log information to an application server corresponding to the target reading application after monitoring the installation completion event of the target reading application. In some embodiments, the application server adds the target electronic book to the bookshelf in the target reading application based on the second device identification information and the user account information in the installation log information, so that the target electronic book seen in the reading page information (e.g., the advertisement landing page) can be obtained in the bookshelf of the target reading application after the target reading application is installed by the user.

A fourth module, configured to receive bookshelf book information of the user account information in the target reading application sent by the application server, where the bookshelf book information includes the target electronic book, and first device identification information of the user device is matched with second device identification information of the user device. In some embodiments, the application server recommends the target ebook that the user sees in the reading page information (e.g., advertisement landing page) to the user in time (the first time after the user has installed the target reading application) by adding the target ebook to the bookshelves book information. The user equipment receives the bookshelf book information and displays the bookshelf book information in the target reading application, wherein the bookshelf book information includes the target electronic book. In some embodiments, the user account information may be registered by the user during downloading and installing the target reading application; in some embodiments, the user account information may also be registered by the user after downloading and installing the target reading application. In some embodiments, the application server adds the target electronic book to the corresponding bookshelf book information through a mapping relationship between the user account information and the bookshelf book information.

For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information.

In some embodiments, the apparatus further comprises a five module (not shown). A fifth module, configured to receive the target book information sent by the application server; and the user equipment displays the target electronic book in the target reading application.

Here, the specific implementation of the above-mentioned one-five modules is the same as or similar to the embodiment of step S105, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the reading page information includes installation guide information of the target reading application, and the device further includes a sixth module, for responding to a reading completion event of the reading page information by a user; or responding to a reading quitting event that the user quits the reading page information, and presenting the installation guide information of the target reading application in the reading page information. In some embodiments, the installation guide information about the target reading application is popped up when the user finishes reading the partial chapter information of the target electronic book presented in the reading page information; in some embodiments, the installation guidance information regarding the target reading application is presented to the user when the user exits the reading page information. The installation guidance information includes, but is not limited to, confirmation installation information that asks the user whether to install the target reading application. In some embodiments, the target reading application includes, but is not limited to, a novel application, a reading application, and the like downloadable to be installed in the user device for reading. In some embodiments, the installation guidance information is used to query the guidance user for performing an installation operation of the target reading application, for example, an installation button of the target reading application is presented in the reading page information, and the user performs a normal download installation operation by clicking the installation button. In some embodiments, the installing operation comprises: (1) Obtaining an installation file of the target reading application (e.g., transferring the file of the target reading application from an installation source location to the user device); (2) Changing the installation file of the target reading application into a file which can be executed by the user equipment (for example, acquiring the execution authority of the installation file of the target reading application, decompressing the file, putting the file to a specified position, and the like); (3) Establishing a link in a start menu and establishing a desktop shortcut. Of course, those skilled in the art will appreciate that the above-described operations of guiding the user to install the target reading application via the installation guide information are merely examples, and other operations that may occur now or in the future, such as may be suitable for use in the present application, are also included within the scope of the present application and are incorporated by reference herein. In some embodiments, the reading page information returned by the user through the presence information server may obtain part of chapter information of the target electronic book and installation guide information of the target reading application, so that the part of chapter information of the target electronic book may be read in advance when the target reading application providing the target electronic book is not installed, and the target reading application may be downloaded and installed through the installation guide information.

In some embodiments, the apparatus is further configured to: monitoring the installation operation of a user on the target reading application corresponding to the presentation information; and the user equipment updates the installation guide information according to the installation operation. In some embodiments, the installation guide information about the target reading application is displayed on the reading page information in a manner of a download window or a pop-up box. In some embodiments, there is a "download" button in the download window or pop-up box, and the user performs the installation operation by clicking on the download button in the window or pop-up box. The user equipment monitors the installation operation of the target reading application by the user, and updates the installation guide information, such as 'download' - 'select installation address' - 'create shortcut' - 'download complete', based on the one-step and one-step installation operation of the target reading application by the user.

In some embodiments, the first device identification information or the second device identification information of the user equipment comprises at least one of: the MAC address of the user equipment; an international mobile equipment identity of the user equipment; a mobile terminal identification number of the user equipment; an electronic serial number of the user equipment; an international mobile subscriber identity of the user equipment; system identification information of the user equipment. In some embodiments, the first device identification information or the second device identification information of the user equipment is used to identify the user equipment. For example, in response to a viewing trigger operation of the user equipment on the presence information, the user equipment sends first equipment identification information of the user equipment to a presence information server, and the presence information server or the application server establishes or updates a viewing database based on the first equipment identification information of the user equipment; for another example, in response to an installation completion event of the target reading application on the user equipment, the user equipment sends second equipment identification information of the user equipment to the application server, and the application server performs query matching in the viewing database based on the second equipment identification information to obtain first equipment identification information recorded in the viewing database, which is matched with the second equipment identification information, so as to match a corresponding target electronic book for the user equipment, so as to add the target electronic book to bookshelf book information corresponding to the user account information of the user. Of course, it should be understood by those skilled in the art that the above-mentioned first device identification information or second device identification information of the ue is only an example, and other existing or later-appearing first device identification information or second device identification information of the ue may be applicable to the present application, and is included in the scope of the present application and is included by reference. For example, the system identification information of the user equipment includes, in addition to the Android _ id of the user equipment, other system identification information that may occur; the first device identification information or the second device identification information of the user equipment includes hardware identification information of the user equipment, and the hardware identification information includes other hardware identification information which may appear besides the MAC address, the international mobile equipment identity, and the like of the user equipment.

Corresponding to the user equipment, according to one aspect of the application, the application provides a presence information server for providing electronic books. Referring to fig. 10, the apparatus includes two-in-one modules, two-in-two modules, and two-in-three modules.

Specifically, the method includes receiving a viewing request about presence information, which is sent by a user device in response to a user's viewing trigger operation on the presence information, where the viewing request includes first device identification information of the user device. For example, the user equipment sends a viewing request for the presence information to a corresponding presence information server based on a user's viewing trigger operation on the presence information, and the presence information server receives the viewing request, where the viewing request includes first device identification information of the user equipment. In some embodiments, the presence information server determines a target ebook corresponding to the user according to the first device identification information of the user device (e.g., recommending the target ebook for the user to present part of chapter information of the target ebook in the reading page information); in some embodiments, the presence information server establishes a viewing database according to the device identification information of the user device, which is described in detail with reference to the following embodiments.

And a second module, configured to return, in response to the viewing request, reading page information to the user equipment, where the reading page information includes part of chapter information of the target electronic book corresponding to the presentation information. In some embodiments, the reading page information includes, but is not limited to, page information corresponding to the presentation information, for example, when the presentation information is an advertisement, the reading page information is an advertisement landing page corresponding to the advertisement. In some embodiments, the target ebook includes, but is not limited to, an electronic novel, an electronic book, and the like. For example, part of chapter information of the electronic novel is presented to the user through the reading page information.

A second module and a third module, which are used for establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into a viewing database; or sending viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information includes first device identification information of the user device and book identification information of the target electronic book. In some embodiments, it is necessary to establish a viewing database, where the viewing data includes a plurality of mapping relationships, where each mapping relationship is used to establish an association relationship between the first device identification information of the user device and the target ebook. In some embodiments, the viewing database is established and maintained by the presence information server, for example, the presence information server receives a viewing request about presence information sent by the user equipment, and establishes a mapping relationship between the device identification information and book identification information of a target electronic book according to first device identification information of the user equipment in the viewing request, wherein the target electronic book is shown in the reading page information of the presence information, so that the target electronic book seen by the user in the reading page information can be found in the viewing database based on second device identification information in installation log information sent by the user equipment when the target reading application is installed by establishing the mapping relationship between the target electronic book and the first device identification information; in other embodiments, the viewing database is established and maintained by the application server, for example, the presence information server sends viewing log information to the application server, where the viewing log information includes first device identification information of the user device and book identification information of the target electronic book, and the application server establishes a mapping relationship between the first device identification information of the user device and the book identification information of the target electronic book based on the viewing log information.

For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information. In one embodiment, the advertisement server establishes a mapping relationship according to the first device identification information of the user device in the viewing request and the book identification information of the target electronic book in the advertisement landing page, and writes the mapping relationship into a viewing database for searching the corresponding target electronic book based on the first device identification information of the user device; in one embodiment, the advertisement server sends viewing log information to a corresponding application server based on a viewing request received by the advertisement server, where the viewing log information includes first device identification information of a user device and book identification information of the target electronic book, so that the application server establishes a viewing database according to the first device identification information of the user device and the book identification information of the target electronic book. And recording the mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book through the checking database so as to search the corresponding target electronic book in the checking database according to the second equipment identification information in the installation log information sent by the user equipment. So that the user who installs the target reading application can be matched to the target electronic book he or she sees in the reading page information of the presentation information.

In some embodiments, the two-two module includes two-one module (not shown) and two-module (not shown). In some embodiments, in order to improve the reading interest of a target electronic book seen by a user in the reading page information corresponding to the presentation information, the presentation information server searches for the target electronic book corresponding to the user for the user based on a viewing request sent by the user equipment, so as to increase the probability that the user downloads and installs the target reading application. Specifically, the two-in-one module is configured to, in response to the viewing request, query, in an electronic book information base, partial chapter information of the target electronic book corresponding to the presentation information according to the attribute information of the user. And a second module, which are used for returning reading page information to the user equipment, wherein the reading page information comprises part of chapter information of the target electronic book corresponding to the presentation information.

Here, the specific implementation of the two-in-one module and the two-in-two module is the same as or similar to the embodiment of the step S2021 and the step S2022, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the second module and the third module are configured to query and determine a target electronic book corresponding to the presentation information in an electronic book information base; inquiring one or more pieces of scene information matched with the attribute information of the user in the target electronic book according to the attribute information of the user; and determining part of chapter information corresponding to the user in the target electronic book according to at least one piece of scene information.

Here, the specific implementation of the two modules is the same as or similar to the embodiment of the step S2022, and therefore, the detailed description thereof is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the second module and the third module are configured to establish a mapping relationship between first device identification information of the user device and book identification information of the target electronic book, and write the mapping relationship into a viewing database; the method further comprises step S204 (not shown). In step S204, the presence information server receives an inquiry request about the target electronic book sent by an application server corresponding to the target reading application, where the inquiry request includes second device identification information of the user device; the presence information server performs matching query in the viewing database according to the second device identification information of the user device to obtain the book identification information of the target electronic book corresponding to the second device identification information of the user device, wherein the first device identification information of the user device is matched with the second device identification information of the user device; and the presentation information server returns the book identification information of the target electronic book to the application server.

Here, the specific implementation of the two-three modules and the two-four modules is the same as or similar to the embodiment of the step S203 and the step S204, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

Corresponding to the above-mentioned presence information server for providing an electronic book, according to an aspect of the present application, there is provided an application server for providing an electronic book. Referring to fig. 11, the method includes a three-one module, a three-two module, a three-three module, and a three-four module.

Specifically, the third module is configured to receive installation log information about a target reading application, where the installation log information includes second device identification information of the user device and user account information of a user corresponding to the user device in the target reading application. For example, the user completes downloading and installation of the target reading application according to the installation guide information about the target reading application in the reading page information, and the user equipment sends installation log information to an application server corresponding to the target reading application after monitoring the installation completion event of the target reading application. In some embodiments, the application server adds the target electronic book to the bookshelf in the target reading application based on the second device identification information and the user account information in the installation log information, so that the target electronic book seen in the reading page information (e.g., the advertisement landing page) can be obtained in the bookshelf of the target reading application after the target reading application is installed by the user.

And the second module is used for matching and inquiring in a checking database according to the second equipment identification information of the user equipment so as to obtain a terminal checking record matched with the second equipment identification information of the user equipment in the checking database, wherein the terminal checking record comprises first equipment identification information corresponding to the terminal and book identification information of a target electronic book corresponding to the first equipment identification information of the terminal, and the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal. Those skilled in the art will appreciate that the terminal includes, but is not limited to, a computing device such as a mobile phone/tablet, and the user device and the terminal are only used for distinguishing a device corresponding to the event when viewing the event and installing the event. In some embodiments, the check database is established and maintained by an application server, and after receiving installation log information sent by user equipment, the application server performs query matching in the check database according to second equipment identification information of the user equipment in the installation log information, and according to a mapping relationship recorded in the check database, the application server can acquire book identification information of a target electronic book corresponding to the second equipment identification information of the user equipment; in other embodiments, the viewing database is established and maintained by the presence information server, and the application server sends, after receiving installation log information sent by the user equipment, a query request to the presence information server based on the device identification information of the user equipment in the installation log information. In some embodiments, the application server may also directly access a viewing database established in the presence information server to obtain the book identification information of the target electronic book corresponding to the second device identification information of the user device in the installation log information.

And the third module is used for adding the target electronic book to the bookshelf book information of the user account information in the target reading application. For example, after acquiring the book identification information of the target electronic book corresponding to the second device identification information of the user device, the application server adds the target electronic book to the bookshelf book information of the user account information in the target reading application, and in some embodiments, displays the target electronic book in a bookshelf in the target reading application of the user account information.

And a third module and a fourth module, configured to send, to the user equipment, bookshelf book information of the user account information in the target reading application, where the bookshelf book information includes the target electronic book. In some embodiments, the application server recommends the target ebook that the user sees in the reading page information (e.g., advertisement landing page) to the user in time (the first time after the user has installed the target reading application) by adding the target ebook to the bookshelf book information. The user equipment receives the bookshelf book information and displays the bookshelf book information in the target reading application, wherein the bookshelf book information includes the target electronic book. In some embodiments, the user account information may be registered by the user during downloading and installing the target reading application; in some embodiments, the user account information may also be registered by the user after downloading and installing the target reading application. In some embodiments, the application server adds the target electronic book to the corresponding bookshelf book information through a mapping relationship between the user account information and the bookshelf book information.

For example, a user device of user a presents an advertisement slot (presence information), and the user device sends a viewing request about the advertisement slot to an advertisement server (presence information server) corresponding to the advertisement slot by monitoring a click operation of the user on the advertisement slot. The advertisement server returns a corresponding advertisement landing page (read page information) to the user device based on the viewing request. In the advertisement landing page, part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) and installation guide information of novel application B (target reading application) are included. The user a can read part of the content (part of chapter information) of chapter 2 of novel a (target electronic book) presented on the advertisement landing page, and download and install the novel application B based on the installation guide information. After the user equipment finishes downloading the novel application B, sending installation log information to an application server corresponding to the novel application B, wherein the installation log information comprises second equipment identification information of the user equipment, if a viewing database is established and maintained by the application server, the application server inquires and matches in the viewing database on the basis of the second equipment identification information of the user equipment to obtain a terminal viewing record matched with the second equipment identification information of the user equipment in the viewing database, wherein the terminal viewing record comprises first equipment identification information of the corresponding terminal and book identification information of the novel A corresponding to the first equipment identification information of the terminal, the second equipment identification information of the user equipment is matched with the first equipment identification information of the terminal, and the novel A is added to the book information of the account number information of the user a in the novel application B (namely, the novel A is added to a bookshelf of the novel application B installed on the user equipment).

In some embodiments, the apparatus further comprises a thirty-five module (not shown) for sending the target book information to the user device.

Here, the example of the specific implementation manner of the above-mentioned thirty-five modules is the same as or similar to the embodiment of the step S305, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference.

In some embodiments, the apparatus further includes a thirty-six module (not shown), which is configured to receive viewing log information, which is sent by a corresponding presence information server and is used by the user to view presence information corresponding to the target electronic book through the user equipment, where the viewing log information includes first device identification information of the user equipment and book identification information of the target electronic book; and the application server establishes a mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book, and writes the mapping relation into the viewing database.

Here, the example of the specific implementation manner of the above-mentioned three-six modules is the same as or similar to the embodiment of the above-mentioned step S306, and therefore, the description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 12 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in fig. 12, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide for any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Additionally, some portions of the present application may be applied as a computer program product, such as computer program instructions, which, when executed by a computer, may invoke or provide the method and/or solution according to the present application through the operation of the computer. Those skilled in the art will appreciate that the forms of computer program instructions that reside on a computer-readable medium include, but are not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing an ebook at a user equipment, wherein the method comprises:

and receiving bookshelf book information of the user account information in the target reading application, wherein the bookshelf book information comprises the target electronic book, and first equipment identification information of the user equipment is matched with second equipment identification information of the user equipment.

2. The method of claim 1, wherein the method further comprises:

receiving the target electronic book sent by the application server;

displaying the target Ebook in the target reading application.

3. The method of claim 1 or 2, wherein the reading page information or the presentation information comprises installation guidance information of the target reading application.

4. The method of claim 3, wherein the reading page information includes installation guide information of the target reading application, and before sending installation log information about the target reading application to an application server corresponding to the target reading application in response to an installation completion event of the target reading application on the user equipment corresponding to the presentation information, the method further comprises:

responding to a reading completion event of the user on the reading page information; or responding to a reading quitting event that the user quits the reading page information, and presenting the installation guide information of the target reading application in the reading page information.

5. The method of claim 4, wherein the method further comprises:

monitoring the installation operation of a user on the target reading application corresponding to the presentation information;

and updating the installation guide information according to the installation operation.

6. The method of claim 1, wherein the first device identification information or the second device identification information of the user equipment respectively comprises at least one of:

the MAC address of the user equipment;

an international mobile equipment identity of the user equipment;

a mobile terminal identification number of the user equipment;

an electronic serial number of the user equipment;

an international mobile subscriber identity of the user equipment;

system identification information of the user equipment.

7. A method for providing an electronic book on a presence information server side, wherein the method comprises:

establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into a viewing database; or sending viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, the application server receiving the viewing log information sent by the presentation information server, establishing a mapping relationship between first device identification information of the user device and book identification information of the target electronic book, and writing the mapping relationship into a viewing database, wherein the viewing log information includes first device identification information of the user device and the book identification information of the target electronic book, the application server performing matching query in the viewing database according to second device identification information of the user device to obtain a terminal viewing record matching with the second device identification information of the user device in the viewing database, wherein the terminal viewing record includes first device identification information of a corresponding terminal and book identification information of the target electronic book corresponding to the first device identification information of the terminal, the second device identification information of the user device matches with the first device identification information of the terminal, and adding the target electronic book corresponding to account information of the user reading information in the target bookshelf, and sending the user reading information to the user device; the user equipment receives the bookshelf book information, the bookshelf book information comprises the target electronic book, and first equipment identification information of the user equipment is matched with second equipment identification information of the user equipment.

8. The method of claim 7, wherein said returning read page information to the user device in response to the viewing request comprises:

responding to the viewing request, and inquiring partial chapter information of the target electronic book corresponding to the presentation information in an electronic book information base according to the attribute information of the user;

and returning reading page information to the user equipment, wherein the reading page information comprises part of chapter information of the target electronic book corresponding to the presentation information.

9. The method of claim 8, wherein the querying, in response to the viewing request, partial chapter information of a target ebook corresponding to the presentation information in an ebook information base according to the attribute information of the user comprises:

inquiring and determining a target electronic book corresponding to the presentation information in an electronic book information base;

inquiring one or more pieces of scene information matched with the attribute information of the user in the target electronic book according to the attribute information of the user;

and determining part of chapter information corresponding to the user in the target electronic book according to at least one piece of scene information.

10. The method of claim 7, wherein the method comprises:

establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into a viewing database;

the method further comprises the following steps:

receiving a query request about a target electronic book sent by an application server corresponding to the target reading application, wherein the query request comprises second device identification information of the user device;

matching and querying in the viewing database according to the second device identification information of the user device to obtain the book identification information of the target electronic book corresponding to the second device identification information of the user device, wherein the first device identification information of the user device is matched with the second device identification information of the user device;

and returning the book identification information of the target electronic book to the application server.

11. A method for providing an electronic book at an application server, wherein the method comprises:

adding the target electronic book to bookshelf book information of the user account information in the target reading application;

and sending bookshelf book information of the user account information in the target reading application to the user equipment, wherein the bookshelf book information comprises the target electronic book.

12. The method of claim 11, wherein the method further comprises:

and sending the target electronic book to the user equipment.

13. The method of claim 11, wherein the method further comprises, before receiving installation log information about a target reading application sent by a user device, wherein the installation log information includes second device identification information of the user device, and user account information of a corresponding user of the user device in the target reading application:

receiving viewing log information, which is sent by a corresponding presentation information server and corresponds to the target electronic book viewed by the user through the user equipment, wherein the viewing log information comprises first equipment identification information of the user equipment and book identification information of the target electronic book;

and establishing a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writing the mapping relation into the viewing database.

14. A method of providing an ebook, wherein the method comprises:

the presentation information server receives the viewing request, wherein the viewing request comprises the first device identification information, returns reading page information to the user equipment, and sends viewing log information to an application server corresponding to a target reading application corresponding to the presentation information, wherein the viewing log information comprises the first device identification information and book identification information of a target electronic book;

the application server receives the viewing log information, establishes a mapping relation between first equipment identification information of the user equipment and book identification information of the target electronic book, and writes the mapping relation into a viewing database;

15. A method of providing an ebook, wherein the method comprises:

the information presenting server receives the viewing request, wherein the viewing request comprises the first equipment identification information, returns reading page information to the user equipment, establishes a mapping relation between the first equipment identification information of the user equipment and the book identification information of the target electronic book, and writes the mapping relation into a viewing database;

16. An apparatus for providing an ebook, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 13.

17. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-13.