CN111339329B

CN111339329B - Method and device for providing book information in reading application

Info

Publication number: CN111339329B
Application number: CN202010091514.8A
Authority: CN
Inventors: 罗小成
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-02-13
Filing date: 2020-02-13
Publication date: 2023-09-15
Anticipated expiration: 2040-02-13
Also published as: CN111339329A

Abstract

The application aims to provide a method and a device for providing book information in reading applications. The method comprises the following steps: receiving a channel access request, sent by user equipment, of a reading channel of a reading application in the user equipment; responding to the channel access request, acquiring a book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information; and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request. By adding the target presentation information into the book information stream, a mode of presenting the presentation information in the reading application is added, so that the exposure probability of the target presentation information is improved, and the resources of the reading application are fully utilized.

Description

Method and device for providing book information in reading application

Technical Field

The present application relates to the field of communications, and more particularly to a technique for providing book information in reading applications.

Background

With the development of the age, reading has become an indispensable part of people's daily life, and there are more and more ways for users to choose network reading. More and more reading applications have also grown whereby users can read different types of books. The reading application has the advantages of portability, paperless performance and the like, and a reading user can read books in various fragmented time, so that the reading frequency and the reading time of the user are greatly improved.

Since the reading application has a wide user group, the advertisement is put in the reading application to generate a good putting effect. In existing reading applications, advertisements are typically placed at the end of chapters, either open or in the book content of a reading book.

Disclosure of Invention

It is an object of the present application to provide a method and apparatus for providing book information in reading applications.

According to one aspect of the present application, there is provided a method for providing book information in a reading application, applied to a network device, the method comprising:

receiving a channel access request, sent by user equipment, of a reading channel of a reading application in the user equipment;

Responding to the channel access request, acquiring a book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information;

and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request.

According to another aspect of the present application, there is provided a method for providing book information in a reading application, applied to a user equipment, the method comprising:

responding to the reading operation of a user on a reading channel in a reading application, and sending a channel access request to corresponding network equipment;

receiving a book information stream returned by the network equipment and one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information;

and presenting the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

According to one aspect of the present application there is provided a method for providing book information in a reading application, the method comprising:

The user equipment responds to the reading operation of the user on the reading channel in the reading application and sends a channel access request to the corresponding network equipment;

the network equipment receives the channel access request, responds to the channel access request, acquires a book information stream corresponding to the reading channel, determines one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information, and sends the book information stream and at least one target presentation information to the user equipment as response information of the channel access request;

and the user equipment receives the book information stream and one or more pieces of target presentation information corresponding to the book information stream, and presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

According to one aspect of the present application there is provided a network device for providing book information in a reading application, the device comprising:

the system comprises a module, a user equipment and a control module, wherein the module is used for receiving a channel access request, which is sent by the user equipment and is used for reading a reading channel of an application in the user equipment;

The two-module is used for responding to the channel access request, acquiring a book information stream corresponding to the reading channel and determining one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information;

and the three modules are used for sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request.

According to another aspect of the present application there is provided a user device for providing book information in a reading application, the device comprising:

the second module is used for responding to the reading operation of a user on a reading channel in the reading application and sending a channel access request to the corresponding network equipment;

the second module is used for receiving the book information stream returned by the network equipment and one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information categories of the target presentation information;

and the second and third modules are used for presenting the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

According to one aspect of the present application there is provided an apparatus for providing book information in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that the book information stream corresponding to the reading channel is obtained through responding to the channel access request, and one or more target presentation information corresponding to the book information stream is determined, wherein books of the book information stream are matched with the presentation information category of the target presentation information; and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request. By adding the target presentation information into the book information stream, a mode of presenting the presentation information in the reading application is added, so that the exposure probability of the target presentation information is improved, and the resources of the reading application are fully utilized. And books in the book information stream are matched with the presentation information types of the target presentation information, so that the interest of a user in viewing the target presentation information added in the book information stream is increased to a certain extent, the viewing rate of the user on the target presentation information is improved, and the income of the target presentation information is also improved to a certain extent.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology for providing book information in a reading application, according to one embodiment of the application;

FIG. 2 illustrates a flow chart of a system method for providing book information in a reading application, in accordance with one embodiment of the present application;

FIG. 3 illustrates a flow chart of a method for providing book information in a reading application, according to one embodiment of the application;

FIG. 4 illustrates a flow chart of a method for providing book information flow in a reading application in accordance with another embodiment of the application;

FIG. 5 shows a schematic interface diagram according to one embodiment of the application;

FIG. 6 shows a prior art interface schematic according to another embodiment of the application;

FIG. 7 illustrates a device block diagram of a network device for providing book information in a reading application, according to one embodiment of the application;

FIG. 8 shows a device block diagram of a user device for providing book information in a reading application, according to another embodiment of the application;

FIG. 9 illustrates functional modules of an exemplary system that may be used with embodiments of the present application.

The same or similar reference numbers in the drawings refer to the same or similar parts.

Detailed Description

The application is described in further detail below with reference to the accompanying drawings.

In one exemplary configuration of the application, the terminal, the device of the service network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.

The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.

The device includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (such as man-machine interaction through a touch pad), for example, a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, for example, an android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as applicable to the present application, and are intended to be within the scope of the present application and are incorporated herein by reference.

In the description of the present application, the meaning of "a plurality" is two or more unless explicitly defined otherwise.

Information flow is both broad and narrow. Broadly refers to a group of information during movement in the same direction in space and time that has a common source and recipient of the information, i.e., a collection of all information transferred from one source to another. The narrow definition refers to the transmission motion of information, and the transmission motion is performed through a certain channel according to certain requirements in the research, development and application conditions of modern information technology.

Fig. 1 illustrates a system topology for providing book information in a reading application according to one embodiment of the application. The system includes a network device and a user device. In some embodiments, the user device and the network device communicate information, instructions, etc. via corresponding communication connections (e.g., communication connections established by wire or wirelessly, etc.). In some embodiments, the user device includes, but is not limited to, a computing device such as a cell phone, tablet, notebook, or the like. The network device includes, but is not limited to, a server corresponding to the reading application, for example, the reading application is installed in the user device, and the network device is the server corresponding to the reading application.

Referring to the system method flow diagram shown in fig. 2, the method comprises:

Fig. 3 shows a flowchart of a method for providing book information in a reading application, according to an embodiment of the present application, applied to a network device, the method including step S101, step S102, and step S103.

Specifically, in step S101, the network device receives a channel access request sent by the user device for a reading channel of a reading application in the user device. In some embodiments, a reading application is installed in the user device, and a user reads books such as novels, online articles and the like through the reading application. In some embodiments, the reading channel includes, but is not limited to, a bookshelf reading channel, a book city reading channel, a library reading channel, and the like, and one or more books corresponding to the reading channel are displayed under the reading channel, and the one or more books belong to the same book category. Such as, for example, a boy channel, a girl channel, a history channel, a mood channel, a metropolitan channel, a military channel, and the like. In some embodiments, the reading channel is a bookshelf reading channel, where the bookshelf reading channel is used for collecting books that the user likes or is currently reading, for example, the user clicks on the reading channel, and the books collected by the user are displayed on the reading channel. For example, the user adds book 1 and book 2 to the reading channel, and then the user can quickly find the book 1 and book 2 from the reading channel directly, for example, referring to the interface schematic diagrams shown in fig. 5 or fig. 6, book 1, book 2, book 3 and book 4 are books added to the reading channel by the user, and the user can find the desired book in the reading channel conveniently by adding the books to the reading channel. In some embodiments, the network device learns a reading operation of a user about to enter a reading channel based on a channel access request sent by a user device, for example, the user clicks the reading channel in a reading application, and the user device sends the channel access request to the network device in response to the reading operation of the user about the reading channel, wherein the channel access request includes access location information (for example, bookshelf reading channel) accessed by the user. Further, the network device receives the channel access request.

In step S102, the network device responds to the channel access request, acquires a book information stream corresponding to the reading channel, and determines one or more target presentation information corresponding to the book information stream, where a book of the book information stream is matched with a presentation information category of the target presentation information. In some embodiments, the targeted presentation information includes, but is not limited to, presentation information such as advertising information, promotional information, and the like. Here, it should be understood by those skilled in the art that the information flow has both broad and narrow meanings. Broadly refers to a group of information during movement in the same direction in space and time that has a common source and recipient of the information, i.e., a collection of all information transferred from one source to another. The narrow definition refers to the transmission motion of information, and the transmission motion is performed through a certain channel according to certain requirements in the research, development and application conditions of modern information technology. In some embodiments, one of the bookshelf information streams includes one or more books; in some embodiments, one or more books in a bookshelf information stream belong to the same book class (e.g., martial arts, fantasy, etc. book class). In some embodiments, the presentation information categories (e.g., advertisement categories) include, but are not limited to, travel, automobiles, cosmetics, mother and infant, and the like. In some embodiments, the books of the bookshelf information stream match the presentation information categories of the target presentation information, including but not limited to book categories of books in the bookshelf information stream match the presentation information categories of the target presentation information to be inserted into the bookshelf information stream. For example, a "travel class" book category is matched associated with a presentation information category (e.g., advertisement category) of a "travel ticket"; the "president" book category is matched with the presentation information category (e.g., advertisement category) of "cosmetics". In this embodiment, the network device responds to a channel access request sent by the user device, acquires a bookshelf information stream corresponding to the reading channel, and determines one or more target presentation information to be inserted into the bookshelf information stream, so as to achieve the goal of inserting target presentation information matched with a book (for example, a book category) of the bookshelf information stream into the bookshelf information stream. The books are matched with the types of the presentation information, so that on one hand, the probability of clicking and checking the target presentation information by a user can be improved, and the throwing effect of the target presentation information is improved; on the other hand, the association degree of books and target presentation information in the bookshelf information stream is increased, and the book is not abrupt in presentation of the target presentation information.

In the prior art, it is common to place a book that a user has collected in a bookshelf of a reading application, for example, presented in the manner shown in fig. 6, in which bookshelf there are books that the user has added (for example, the user likes to see, or the user is currently reading). It is difficult to add other information (e.g., target presentation information such as advertisements) to such a bookshelf, and it is often messy to insert any other information in such a book arrangement. In some embodiments, books that a user likes or is currently reading are collected by means of a reading channel, and a corresponding book information stream is displayed under the reading channel, where the book information stream includes one or more books, and further, a delivery position of presentation information (such as an advertisement) in a reading application is increased by adding target presentation information in the book information stream, so that a delivery effect of the presentation information is improved.

In step S103, the network device sends the book information stream and at least one of the target presentation information to the user device as response information of the channel access request. In some embodiments, the network device transmits the acquired book information stream and the at least one target presentation information to the user device for the user device to present the book information stream and the at least one target presentation information in a reading application.

In some embodiments, the step S102 includes a step S1021 (not shown) and a step S1022.

In step S1021, the network device responds to the channel access request to obtain a book information stream corresponding to the reading channel from a book database, where the book information stream includes one or more books of the same book category. In some embodiments, a book database is established in the network device, the book database including one or more books. In some embodiments, the book information stream is a book information stream in a general sense, for example, a reading channel of a reading application includes a plurality of book categories such as a fantasy category, a travel category, a metropolitan category, and the like, the network device responds to a channel access request sent by the user device, and sends the book information stream corresponding to the channel access request to the user device, for example, books in the book database are classified and stored in a book category mode, the user clicks the book category of the fantasy category currently, and the network device acquires the book of the fantasy category from the book database and generates a corresponding book information stream; in other embodiments, the book information stream is a book information stream corresponding to a reading channel corresponding to a certain user, for example, books in the book database are classified by users, books placed in the reading channel of each user are classified into a set, in some embodiments, books in the set are further classified according to book types, the network device queries books placed in the reading channel of the user from the book database based on identification information of user equipment sending a channel access request, and generates one or more book information streams corresponding to the reading channel according to books in different book types in the reading channel, wherein each book information stream includes one or more books in the same book type.

In step S1022, the network device determines one or more target presence information corresponding to the book information stream from the presence information database, where the book of the book information stream matches the presence information category of the target presence information. In some embodiments, a presence information database is established in the network device, the presence information database including one or more presence information, the network device querying the presence information database for one or more presence information matching a book in the book information stream based on a book category of the generated book information stream.

Book category

In some embodiments, the step S1021 includes a step S10211 (not shown) and a step S10212.

In step S10211, the network device responds to the channel access request, and obtains one or more books collected by the user in the reading channel from a book database according to the user identification information corresponding to the user device. In some embodiments, the book database includes book information for one or more users placed in the reading channel (e.g., the user adds books that the user likes or is reading to the corresponding reading channel. The network device queries one or more books corresponding to the user device from the book database in response to a channel access request sent by the user device, e.g., records one or more books placed in the reading channel by each user in the book database via user identification information, so as to generate a corresponding book information stream from the books placed in the reading channel of the user.

In step S10212, the network device generates a book information stream corresponding to the reading channel according to the one or more books, where the one or more books belong to the same book category. In some embodiments, the reading channel includes one or more book categories, each book category corresponding to one or more books under the book category. In some embodiments, the book information stream corresponding to the current reading channel includes, but is not limited to, a book information stream corresponding to a book category in which the user is currently located, for example, referring to the interface schematic diagram shown in fig. 5, one or more books belonging to the book category are corresponding to each reading channel.

In some embodiments, the step S10212 includes: and if the books collected in the reading channel by the user meet the triggering condition for generating the book information stream, generating the book information stream corresponding to the reading channel according to the book or books, wherein the book or books belong to the same book category. In some embodiments, the reading channel needs to satisfy a certain triggering condition to present one or more books in a book information stream manner, for example, books in the reading channel reach a certain number to trigger generation of a corresponding book information stream. For another example, when a certain number of books in a certain book category in the reading channel reach a certain number, the generation of a corresponding book information stream is triggered, for example, one or more books included in the book information stream belong to the same book category.

In some embodiments, the trigger condition includes at least one of:

(1) The number of books collected by the user in the reading channel meets a predetermined number threshold. For example, the predetermined number threshold is 5 books, and when the number of books added in the reading channel by the user is equal to or greater than 5 books, the network device generates a book information stream corresponding to the reading channel. For another example, the predetermined number threshold is a predetermined number threshold of a corresponding book category (for example, a fantasy class), and when the number of books of the fantasy class added by the user in the reading channel is equal to or greater than 5 books, the network device generates a book information stream corresponding to the books of the fantasy class.

(2) The book categories collected by the user in the reading channel meet the preset book categories. For example, the predetermined book category is a fantasy category and a medical category, and the network device acquires books of the fantasy category and the medical category in the reading channel and generates book information streams corresponding to the fantasy category and the medical category respectively.

Of course, those skilled in the art will appreciate that the above-described trigger conditions are merely examples, and that other trigger conditions that may be present in the present application or that may occur in the future are intended to be included within the scope of the present application and are incorporated herein by reference.

In some embodiments, the channel access request includes access location information of the user to the reading channel, and the step S1022 includes: and the network equipment determines one or more target presentation information corresponding to the book information stream of the reading channel from a presentation information database according to the access position information, wherein books of the book information stream are matched with the presentation information category of the target presentation information. For example, when the user device sends a channel access request to the corresponding network device, access location information of a corresponding reading channel (for example, a history channel of a reading channel currently opened by a user) is simultaneously sent to the network device, and the network device determines a corresponding book category (books of the history category) based on the access location information, so that one or more pieces of presentation information matched with the book category information can be queried from a presentation information database according to the book category information.

In some embodiments, the step S1022 includes a step S10221 (not shown) and a step S10222.

In step S10221, the network device determines, from a presentation information database, a target presentation information category corresponding to the book information flow according to the book category corresponding to the book information flow, where the presentation information database includes one or more mapping relationships, and a mapping relationship exists between the book category corresponding to the book information flow and the target presentation information category. In some embodiments, after determining the book category corresponding to the book information stream, the network device determines the target presentation information category corresponding to the book information stream according to one or more mapping relations in the presentation information database. For example, the travel book category corresponds to the presence information category of travel tickets; the president book category corresponds to a presentation information category of the cosmetics.

In step S10222, the network device determines one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, where the books of the book information stream match the presentation information category of the target presentation information. In some embodiments, in the presence information database, one or more presence information is associated with each presence information category, e.g., one or more advertisements are associated with each advertisement category. The network device determines at least one target presence information from the one or more presence information corresponding to the determined target presence information category.

In some embodiments, the method further comprises step S104 (not shown), in which step S104 the network device establishes the one or more mappings in the presence information database. The step S10221 includes: the network equipment determines a target presentation information category corresponding to the book information flow from a presentation information database according to the book category corresponding to the book information flow, wherein the presentation information database comprises one or more established mapping relations, and the mapping relation exists between the book category corresponding to the book information flow and the target presentation information category. In some embodiments, the network device establishes one or more mapping relations in the presentation information database, and queries a target presentation information category corresponding to the book information flow through the mapping relations. In some embodiments, the mapping relationship is a mapping relationship between a book category and a presentation information category, for example, the book information stream corresponds to a book category, and the network device searches the presentation information database for the presentation information category having the mapping relationship with the book category according to the book category. In some embodiments, the mapping relationship in the presence information database is pre-established by the network device, for example, the mapping relationship between the book category and the presence information category shown in table 1 is pre-established in the presence information database, and the network device directly queries the presence information category corresponding to the book category in table 1 based on the book category corresponding to the book information flow.

Table 1 presents the mapping relationship in the information database

Book category	Presenting information categories
		Travel class	Tourist ticket
President text	Cosmetic product
		…	…

In some embodiments, the establishing the one or more mappings in the presence information database includes: the network equipment counts click proportion information of the presentation information of each presentation information category in book information streams of each book category; the network equipment determines the book category corresponding to the book information stream with the click ratio information being greater than or equal to the click ratio threshold value as the book category having a mapping relation with the presentation information category of the presentation information, and establishes the mapping relation between the book category and the presentation information category. In some embodiments, the one or more mappings in the presence information database are determined by the network device by counting click ratio information of the presence information in the book information stream of each book type. For example, the network device acquires information such as in which book types of bookshelves presentation information of a certain type A1 is presented and clicked, based on a large number of log statistics learning.

Table 2 click ratio information of presentation information of each presentation information category in book information stream of each book category

For example, referring to the click ratio information shown in table 2, taking the presentation information category A1 as an example, the click ratio of the presentation information A1 in the book category B1 is 10%; the click ratio of the A1 in the book class B2 is 10%; the click ratio of the A1 in the book class B3 is 60%; the click rate of this A1 in the book category B4 is 10%. And finally determining the book category corresponding to the presentation information A1 as B3. For another example, with continued reference to the click ratio information shown in table 2, taking the presented information category A2 as an example, the click ratio of the presented information A2 in the book category B1 is 50%; the click ratio of the A2 in the book class B2 is 40%; the click ratio of the A2 in the book class B3 is 5%; the click rate of this A2 in book category B4 is 4%. And finally determining that the book category corresponding to the presentation information A2 is { B1, B2}. In this embodiment, the plurality of mapping relationships in the presentation information database are determined in real time by the network device based on the click ratio information, rather than being preset, so that the real-time performance is better, that is, the mapping relationships are dynamically changed based on the click condition of the user on the presentation information, and the real-time performance is stronger.

In some embodiments, the step S10222 includes: the network equipment determines at least one piece of target presentation information according to the parameter information of each presentation information in one or more presentation information corresponding to the target presentation information category, wherein books of the book information flow are matched with the presentation information category of the target presentation information. In some embodiments, the presence information database includes one or more presence information categories (e.g., travel, automotive, cosmetic, maternal, etc. advertisement categories) that each include one or more presence information (e.g., advertisements of the travel category include one or more advertisements related to travel). In some embodiments, the parameter information includes, but is not limited to, a click rate, for example, each presence information has a click rate of the presence information by a user, and the network device determines, as target presence information, presence information with a high click rate from one or more presence information in the presence information category according to the click rate of each presence information. For example, after determining the presence information category of the target presence information, the network device determines the target presence information according to the click rate of one or more presence information in the presence information category, for example, the network device uses the presence information with high click rate in the presence information category as the target presence information. In this embodiment, the network device screens out target presentation information that is more interested by the user for the user based on the parameter information of the presentation information, so as to increase the probability of clicking the target presentation information by the user, and increase the benefit brought by the target presentation information after the target presentation information is clicked and checked.

In some embodiments, the step S102 includes: the network equipment responds to the channel access request, acquires a book information stream corresponding to the reading channel from a book database, and determines bookshelf description vectors of one book or a plurality of books in the book information stream according to the book description vectors of the books; and the network equipment searches target presentation information corresponding to the reading channel in the presentation information database according to the bookshelf description vector, wherein the class description vector of the presentation information category corresponding to the target presentation information is matched with the bookshelf description vector. In some embodiments, the reading channel includes a plurality of book categories, for example, referring to fig. 5, books are categorized in the reading channel, reading channel 1 reads channel 1 and reading channel 2 reads channel 2, and each book category corresponds to a book information stream. In some embodiments, the user device tells the network device where the user is currently located in the bookshelf (e.g., reading channel 1 to be currently accessed by the user is reading channel 1) by sending a channel access request to the network device. In some embodiments, the book information stream currently corresponding to the reading channel includes a book information stream corresponding to a book category in the reading channel currently being watched by the user, where the book information stream includes one or more books in the book category. In some embodiments, each book has its own book description vector (e.g., description information of a book category, a book name, etc.), the network device determines, according to the acquired book description vector of each book of one or more books in the book information stream, a bookshelf description vector of the book information stream, e.g., the book description vectors in the book information stream each include description information of "fantasy class", and determines that the bookshelf description vector of the book information stream is fantasy class. Further, the network device searches the presentation information database for the target presentation information corresponding to the reading channel according to the bookshelf description vector, for example, the network device searches the presentation information database for the target presentation information corresponding to the book category of the fantasy class. In some embodiments, the presence information database includes a plurality of presence information, each presence information has a class description vector of a presence information class to which the presence information belongs, and the network device searches the presence information database for a class description vector matched with the bookshelf description vector according to the bookshelf description vector of the book information stream, so as to determine one or more corresponding target presence information from target presence information classes corresponding to the class description vector. In this embodiment, the network device determines a bookshelf description vector of the book information stream based on a book description vector of each book of one or more books in the book information stream, further, queries a class description vector matched with the bookshelf description vector in the presentation information database according to the bookshelf description vector, further determines a target presentation information category corresponding to the class description vector, and further, determines one or more target presentation information in the target presentation information category. In this embodiment, the corresponding target presentation information is determined by a method of describing a vector, so that the real-time performance of query matching is ensured to a certain extent, for example, the network device does not need to determine the mapping relationship between the book category and the presentation information category in advance, and can determine one or more target presentation information corresponding to the book information stream in real time based on the book description information of the book in the book information stream.

Fig. 4 shows a flowchart of a method for providing book information in a reading application according to another embodiment of the present application, the method being applied to a user equipment, the method comprising step S201, step S202 and step S203.

Specifically, in step S201, the user device sends a channel access request to the corresponding network device in response to a user' S reading operation on a reading channel of the reading channels in the reading application. In some embodiments, the reading operation includes, but is not limited to, a user clicking on a reading channel, e.g., a user clicking on a reading channel into a reading application, and in some embodiments, the reading channel includes a book category, and the reading operation includes a user clicking on a reading operation of a book category in the reading channel, e.g., a user clicking on a book category of a fantasy category in the reading channel under which one or more fantasy-category books are presented. In some embodiments, the user device responds to a reading operation of a user on a reading channel of the reading application, and sends a channel access request to the corresponding network device so as to tell the network device that the user currently wants to access the reading channel of the reading application.

In step S202, the user device receives a book information stream returned by the network device and one or more target presentation information corresponding to the book information stream, where a book of the book information stream is matched with a presentation information category of the target presentation information. In some embodiments, the book information stream is sent to the user device by the network device, for example, the network device sends the acquired book information stream and the corresponding one or more target presentation information to the user device.

In step S203, the user device presents the book information stream in the reading channel, where the book information stream includes the target presentation information. In some embodiments, the target presentation information is added to the book information stream by the user device, e.g., the user device receives a book information stream sent by a network device and corresponding one or more target presentation information and adds the one or more target presentation information to the book information stream; in other embodiments, the target presentation information is added to the book information stream by the network device, for example, the network device adds the target presentation information to the book information stream and sends the book information stream to which the target presentation information is added to the user device, and the user device receives the book information stream to which the target presentation information is added and can directly present the book information stream at the user device side.

For example, referring to the interface schematic diagram shown in fig. 5, after the user enters the reading channel, clicking the reading channel 1 (such as a text travel class) in the reading channel, and in response to the reading operation, the user device sends a channel access request to the corresponding network device. Further, the user device receives a book information stream (e.g., the book information stream includes one or more books of the travel class) and corresponding one or more target presentation information (e.g., travel ticket advertisements) sent by the network device. In some embodiments, the user device inserts target presentation information in the book information stream, for example, as shown in the interface schematic diagram of fig. 5, the book information stream includes book 1, book 2, book 3, and book 4, and the user device adds the target presentation information to the back of book 2 and presents the book information stream to which the target presentation information is added to the user.

In some embodiments, the method further comprises step S204 (not shown). In step S204, the user equipment caches the one or more target presentation information locally to the user equipment; detecting whether the number of target presentation information locally cached by the user equipment meets a cache number threshold; the step S203 includes: if the number of the target presentation information locally cached by the user equipment does not meet the caching number threshold, sending request information about the target presentation information to the network equipment; if yes, locally acquiring at least one target presentation information from the user equipment; and the user equipment presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information. In some embodiments, the user device caches the received one or more target presentation information locally at the user device, so as to later obtain corresponding target presentation information from the user device locally in time when in use, and inserts the obtained target presentation information into a proper position of the book information stream (for example, based on a preset rule, adding 1 target presentation information after 2 books, or adding 1 target presentation information after 3 books). Cache caching in some embodiments, the user device caches the received one or more target presence information locally to the user device. In some embodiments, the buffer quantity threshold includes, but is not limited to, buffer quantity information such as 2, 3, 4, etc., for example, when the number of target presence information locally buffered by the user equipment is less than the buffer quantity threshold (for example, 2), request information about the target presence information is sent to the network equipment, so as to request the network equipment to send target presence information corresponding to the book information stream to the user equipment. For example, as a user slides a "book information stream," different "advertisement information" is inserted in real-time. For another example, "when the user clicks on a book category in a reading channel", a bookshelf sub-information stream conforming to the book category in the "book information stream" is presented, and advertisement information matching the book category is presented in the bookshelf sub-information stream. In other embodiments, if the target presence information cached locally at the user device expires or the target presence information (e.g., advertisement) cached locally at the user device has been triggered to be presented, the user device sends request information regarding the target presence information to the network device to request the network device to return new target presence information. In this embodiment, the user device caches the target presentation information sent by the network device in the local area of the user device, when the user triggers to view the book information stream, the user device obtains the target presentation information from the local area of the user device, inserts the target presentation information into the book information stream, and when the number of the target presentation information in the local area of the user device is insufficient, the user device timely requests to return the target presentation information to the network device, so as to timely insert new target presentation information which is not seen by the user into the book information stream. In some embodiments, the book information stream is generated by the user device according to one or more books added to the reading channel by the user, for example, the user device generates book information streams corresponding to different book categories according to book categories to which the books belong, and the user device caches the received target presentation information locally in the user device. In other embodiments, the book information stream is sent to the user device by the network device, and the network device sends one or more target presentation information corresponding to the book information stream to the user device, the user device buffers the received one or more target presentation information locally to the user device, and when the user views the reading channel, for example, the user views a book of the fantasy class in the reading channel, the user device obtains the target presentation information corresponding to the fantasy class matching from the local database, and inserts the target presentation information into the book information stream.

In some embodiments, the presenting the book information stream in the reading channel, wherein the book information stream includes the target presentation information, includes: the user equipment sets the target presentation information in a corresponding target position in the book information stream according to the arrangement and combination information corresponding to the book information stream; a user device presents the book information stream in the reading channel, wherein the target presentation information is placed in the target location. In some embodiments, the network device sends the acquired book information stream and one or more target presentation information (e.g., advertisement information) to the user device, the user device receives the book information stream and the one or more target presentation information, and when the user device needs to insert the target presentation information (e.g., advertisement information) into the book information stream, selects or takes one target presentation information from the received one or more target presentation information to present at a suitable position in the book information stream. For example, the permutation and combination information is "2 books+1 items of target presentation information", and the book information stream received by the user equipment includes 4 books, and according to the permutation and combination information, the user equipment optionally places one target presentation information in the received one or more target presentation information at a middle position of the 4 books, for example, referring to the interface schematic diagram shown in fig. 5, and adds the target presentation information at the back of the books 1 and 2.

Of course, those skilled in the art will appreciate that the above permutation information is merely exemplary, and that other permutation information that may be present in the present application or that may be present in the future are also included in the scope of the present application and are incorporated herein by reference.

Fig. 7 shows a device block diagram of a network device for providing bookshelf information in reading applications according to one embodiment of the present application, the device comprising a one-to-one module, a two-to-one module, and a three-to-one module.

Specifically, a module is configured to receive a channel access request sent by a user equipment for a reading channel of a reading application in the user equipment. In some embodiments, a reading application is installed in the user device, and a user reads books such as novels, online articles and the like through the reading application. In some embodiments, the reading channel includes, but is not limited to, a bookshelf reading channel, a book city reading channel, a library reading channel, and the like, and one or more books corresponding to the reading channel are displayed under the reading channel, and the one or more books belong to the same book category. Such as, for example, a boy channel, a girl channel, a history channel, a mood channel, a metropolitan channel, a military channel, and the like. In some embodiments, the reading channel is a bookshelf reading channel, where the bookshelf reading channel is used for collecting books that the user likes or is currently reading, for example, the user clicks on the reading channel, and the books collected by the user are displayed on the reading channel. For example, the user adds book 1 and book 2 to the reading channel, and then the user can quickly find the book 1 and book 2 from the reading channel directly, for example, referring to the interface schematic diagrams shown in fig. 5 or fig. 6, book 1, book 2, book 3 and book 4 are books added to the reading channel by the user, and the user can find the desired book in the reading channel conveniently by adding the books to the reading channel. In some embodiments, the network device learns a reading operation of a user about to enter a reading channel based on a channel access request sent by a user device, for example, the user clicks the reading channel in a reading application, and the user device sends the channel access request to the network device in response to the reading operation of the user about the reading channel, wherein the channel access request includes access location information (for example, bookshelf reading channel) accessed by the user. Further, the network device receives the channel access request.

And the second module is used for responding to the channel access request, acquiring the book information stream corresponding to the reading channel and determining one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with the presentation information types of the target presentation information. In some embodiments, the targeted presentation information includes, but is not limited to, presentation information such as advertising information, promotional information, and the like. Here, it should be understood by those skilled in the art that the information flow has both broad and narrow meanings. Broadly refers to a group of information during movement in the same direction in space and time that has a common source and recipient of the information, i.e., a collection of all information transferred from one source to another. The narrow definition refers to the transmission motion of information, and the transmission motion is performed through a certain channel according to certain requirements in the research, development and application conditions of modern information technology. In some embodiments, one of the bookshelf information streams includes one or more books; in some embodiments, one or more books in a bookshelf information stream belong to the same book class (e.g., martial arts, fantasy, etc. book class). In some embodiments, the presentation information categories (e.g., advertisement categories) include, but are not limited to, travel, automobiles, cosmetics, mother and infant, and the like. In some embodiments, the books of the bookshelf information stream match the presentation information categories of the target presentation information, including but not limited to book categories of books in the bookshelf information stream match the presentation information categories of the target presentation information to be inserted into the bookshelf information stream. For example, a "travel class" book category is matched associated with a presentation information category (e.g., advertisement category) of a "travel ticket"; the "president" book category is matched with the presentation information category (e.g., advertisement category) of "cosmetics". In this embodiment, the network device responds to a channel access request sent by the user device, acquires a bookshelf information stream corresponding to the reading channel, and determines one or more target presentation information to be inserted into the bookshelf information stream, so as to achieve the goal of inserting target presentation information matched with a book (for example, a book category) of the bookshelf information stream into the bookshelf information stream. The books are matched with the types of the presentation information, so that on one hand, the probability of clicking and checking the target presentation information by a user can be improved, and the throwing effect of the target presentation information is improved; on the other hand, the association degree of books and target presentation information in the bookshelf information stream is increased, and the book is not abrupt in presentation of the target presentation information.

And the three modules are used for sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request. In some embodiments, the network device transmits the acquired book information stream and the at least one target presentation information to the user device for the user device to present the book information stream and the at least one target presentation information in a reading application.

In some embodiments, the two modules include two modules (not shown) and two modules.

And the two-one module is used for responding to the channel access request and acquiring the book information stream corresponding to the reading channel currently from a book database, wherein the book information stream comprises one book or a plurality of books of the same book category.

And the two-two module is used for determining one or more target presentation information corresponding to the book information flow from a presentation information database, wherein books of the book information flow are matched with the presentation information category of the target presentation information.

Here, the example of the implementation of the two modules is the same as or similar to the embodiment of the step S1021 and the step S1022, and thus is not described in detail, and is incorporated herein by reference.

In some embodiments, the two-in-one modules include two-in-one modules (not shown) and two-in-two modules.

And the two-one module is used for responding to the channel access request and acquiring one book or a plurality of books collected in the reading channel by the user from a book database according to the user identification information corresponding to the user equipment.

And the two-two module is used for determining and generating a book information stream corresponding to the reading channel according to the book type of each book in the one or more books, wherein the book information stream comprises books of one or more books of the same book type.

Here, the specific implementation examples of the two-in-one module and the two-in-one module are the same as or similar to those of the embodiments of step S10211 and step S10212, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the two-to-two module is to: and if the books collected in the reading channel by the user meet the triggering condition for generating the book information stream, determining to generate the book information stream corresponding to the current reading channel according to the book type of each book in the one or more books, wherein the book information stream comprises one or more books in the same book type.

Here, the specific implementation examples of the two-module are the same as or similar to those of the embodiment of step S10212, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the channel access request includes access location information of the user to the reading channel, and the two-two module is configured to: and determining one or more pieces of target presentation information corresponding to the book information stream of the reading channel from a presentation information database according to the access position information, wherein books of the book information stream are matched with the presentation information category of the target presentation information.

Here, the specific implementation examples of the two modules are the same as or similar to those of the embodiment of step S1022, so they are not described in detail and are incorporated herein by reference.

In some embodiments, the trigger condition includes at least one of:

In some embodiments, the dyadic modules include dyadic modules (not shown) and dyadic modules.

In step S10221, a two-one module is configured to determine, from a presentation information database, a target presentation information category corresponding to the book information stream according to the book category corresponding to the book information stream, where the presentation information database includes one or more mapping relationships, and a mapping relationship exists between the book information stream and the target presentation information category.

In step S10222, the two-in-two module is configured to determine one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, where the books of the book information stream are matched with the presentation information category of the target presentation information.

Here, the example of the implementation of the two-one module and the two-two module is the same as or similar to the embodiment of the step S10221 and the step S10222, and thus is not described in detail and is incorporated herein by reference.

In some embodiments, the apparatus further comprises a quad module (not shown) for establishing the one or more mappings in the presence information database.

Here, the example of the implementation of the above-mentioned four modules is the same as or similar to the embodiment of the above-mentioned step S104, so that the description is omitted here and incorporated by reference.

In some embodiments, the two-in-two module is configured to determine at least one target presentation information according to parameter information of each presentation information in one or more presentation information corresponding to the target presentation information category, where a book of the book information stream is matched with the presentation information category of the target presentation information.

Here, the specific implementation examples of the two-in-two module are the same as or similar to those of the embodiment of step S10222, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the two modules are configured to obtain, in response to the channel access request, a book information stream currently corresponding to the reading channel from a book database, and determine a bookshelf description vector of one or more books in the book information stream according to a book description vector of each book in the book information stream; and the network equipment searches target presentation information corresponding to the reading channel in the presentation information database according to the bookshelf description vector, wherein the class description vector of the presentation information category corresponding to the target presentation information is matched with the bookshelf description vector.

Here, the example of the implementation of the above two modules is the same as or similar to the embodiment of step S102, so that the description is omitted here and incorporated by reference.

Fig. 8 illustrates a device block diagram of a user device for providing bookshelf information in a reading application according to another embodiment of the present application, the device including two-in-one, two-in-two, and two-in-three modules.

Specifically, the second module is configured to send a channel access request to a corresponding network device in response to a reading operation of a user on a reading channel of the reading channels in the reading application. In some embodiments, the reading operation includes, but is not limited to, a user clicking on a reading channel, e.g., a user clicking on a reading channel into a reading application, and in some embodiments, the reading channel includes a book category, and the reading operation includes a user clicking on a reading operation of a book category in the reading channel, e.g., a user clicking on a book category of a fantasy category in the reading channel under which one or more fantasy-category books are presented. In some embodiments, the user device responds to a reading operation of a user on a reading channel of the reading application, and sends a channel access request to the corresponding network device so as to tell the network device that the user currently wants to access the reading channel of the reading application.

And the second module is used for receiving the book information stream returned by the network equipment and one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with the presentation information types of the target presentation information. In some embodiments, the book information stream is sent to the user device by the network device, for example, the network device sends the acquired book information stream and the corresponding one or more target presentation information to the user device.

And the second and third modules are used for presenting the book information stream in the reading channel, wherein the book information stream comprises the target presentation information. In some embodiments, the target presentation information is added to the book information stream by the user device, e.g., the user device receives a book information stream sent by a network device and corresponding one or more target presentation information and adds the one or more target presentation information to the book information stream; in other embodiments, the target presentation information is added to the book information stream by the network device, for example, the network device adds the target presentation information to the book information stream and sends the book information stream to which the target presentation information is added to the user device, and the user device receives the book information stream to which the target presentation information is added and can directly present the book information stream at the user device side.

In some embodiments, the device further comprises two-four modules (not shown). The second and fourth modules are used for caching the one or more target presentation information locally on the user equipment; for detecting whether the amount of target presence information stored locally by the user device meets a storage amount threshold; the second module and the third module are used for: if the number of the target presentation information stored locally by the user equipment does not meet the storage number threshold, sending request information about the target presentation information to the network equipment; if yes, locally acquiring at least one target presentation information from the user equipment; and the user equipment presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

Here, the specific implementation examples of the two-four module and the two-three module are the same as or similar to the embodiments of the step S204 and the step S203, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the presenting the book information stream in the reading channel, wherein the book information stream includes the target presentation information, includes: the user equipment sets the target presentation information in a corresponding target position in the book information stream according to the arrangement and combination information corresponding to the book information stream; a user device presents the book information stream in the reading channel, wherein the target presentation information is placed in the target location of the book information stream. In some embodiments, the network device sends the acquired book information stream and one or more target presentation information (e.g., advertisement information) to the user device, the user device receives the book information stream and the one or more target presentation information, and when the user device needs to insert the target presentation information (e.g., advertisement information) into the book information stream, selects or takes one target presentation information from the received one or more target presentation information to present at a suitable position in the book information stream. For example, the permutation and combination information is "2 books+1 items of target presentation information", and the book information stream received by the user equipment includes 4 books, and according to the permutation and combination information, the user equipment optionally places one target presentation information in the received one or more target presentation information at a middle position of the 4 books, for example, referring to the interface schematic diagram shown in fig. 5, and adds the target presentation information at the back of the books 1 and 2.

The application also provides a computer readable storage medium storing computer code which, when executed, performs a method as claimed in any preceding claim.

The application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.

The present application also provides a computer device comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described herein;

in some embodiments, as shown in fig. 9, the system 1000 can be implemented as any one of the network devices, first user device, or second user device of the various described embodiments. In some embodiments, system 1000 can include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described in this disclosure.

For one embodiment, the system control module 1010 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 1005 and/or any suitable device or component in communication with the system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. The memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used, for example, to load and store data and/or instructions for system 1000. For one embodiment, system memory 1015 may comprise any suitable volatile memory, such as, for example, suitable DRAM. In some embodiments, the system memory 1015 may comprise double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, the system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., hard Disk drive(s) (HDD), compact Disk drive(s) (CD) and/or digital versatile Disk drive (s)).

NVM/storage 1020 may include storage resources that are physically part of the device on which system 1000 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. The system 1000 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers (e.g., memory controller module 1030) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, e.g., using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to perform the steps or functions described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.

An embodiment according to the application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the application as described above.

It will be evident to those skilled in the art that the application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims

1. A method for providing book information in a reading application, applied to a network device, wherein the method comprises:

transmitting the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request;

the responding to the channel access request, acquiring the book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, including:

responding to the channel access request, and acquiring a book information stream corresponding to the reading channel from a book database, wherein the book information stream comprises one book or a plurality of books of the same book class;

determining a target presentation information category corresponding to the book information flow from a presentation information database according to the book category corresponding to the book information flow, wherein the presentation information database comprises one or more mapping relations, the mapping relation exists between the book category corresponding to the book information flow and the target presentation information category, and the click ratio information of the presentation information of the target presentation information category in the book information flow of the book category corresponding to the book information flow is larger than or equal to a click ratio threshold; and determining one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, wherein books of the book information stream are matched with the presentation information category of the target presentation information.

2. The method of claim 1, wherein the obtaining, in response to the channel access request, a book information stream corresponding to the reading channel from a book database, where the book information stream includes one or more books of a same book category, includes:

responding to the channel access request, and acquiring one book or a plurality of books collected by the user in the reading channel from a book database according to user identification information corresponding to the user equipment;

and generating book information streams corresponding to the reading channels according to the one or more books, wherein the one or more books belong to the same book category.

3. The method of claim 2, wherein the generating a book information stream corresponding to the reading channel according to the one or more books, wherein the one or more books belong to a same book category, comprises:

and if the books collected in the reading channel by the user meet the triggering condition for generating the book information stream, generating the book information stream corresponding to the reading channel according to the book or books, wherein the book or books belong to the same book category.

4. A method according to claim 3, wherein the trigger condition comprises at least one of:

the number of books collected in the reading channel by the user meets a preset number threshold;

the book categories collected by the user in the reading channel meet the preset book categories.

5. The method of claim 1, wherein the method further comprises:

and establishing one or more mapping relations in the presentation information database.

6. The method of claim 5, wherein the establishing the one or more mappings in the presence information database comprises:

counting click proportion information of presentation information of each presentation information category in book information streams of each book category;

and determining the book category corresponding to the book information stream with the click ratio information being greater than or equal to the click ratio threshold value as the book category having a mapping relation with the presentation information category of the presentation information, and establishing the mapping relation between the book category and the presentation information category.

7. The method of claim 1, wherein the determining one or more presence information corresponding to the target presence information category as the target presence information comprises:

And determining at least one piece of target presentation information according to the parameter information of each piece of presentation information in one or more pieces of presentation information corresponding to the target presentation information category, wherein books of the book information stream are matched with the presentation information category of the target presentation information.

8. A method for providing book information in a reading application, applied to a user device, wherein the method comprises:

receiving a book information stream returned by the network device and one or more target presentation information corresponding to the book information stream, wherein books of the book information stream are matched with presentation information types of the target presentation information, and the network device responds to the channel access request to acquire the book information stream corresponding to the reading channel from a book database, wherein the book information stream comprises one book or more books of the same book type; determining a target presentation information category corresponding to the book information flow from a presentation information database according to the book category corresponding to the book information flow, wherein the presentation information database comprises one or more mapping relations, the mapping relation exists between the book category corresponding to the book information flow and the target presentation information category, and the click ratio information of the presentation information of the target presentation information category in the book information flow of the book category corresponding to the book information flow is larger than or equal to a click ratio threshold; determining one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, wherein books of the book information stream are matched with the presentation information category of the target presentation information;

9. The method of claim 8, wherein the method further comprises:

caching the one or more target presence information locally at the user device;

detecting whether the number of target presentation information locally cached by the user equipment meets a cache number threshold;

the book information stream is presented in the reading channel, wherein the book information stream comprises the target presentation information and comprises the following steps:

if the number of the target presentation information locally cached by the user equipment does not meet the caching number threshold, sending request information about the target presentation information to the network equipment; if yes, locally acquiring at least one target presentation information from the user equipment;

10. The method of claim 8 or 9, wherein the presenting the book information stream in the reading channel, wherein the book information stream includes the target presentation information therein, comprises:

According to the arrangement and combination information corresponding to the book information stream, placing the target presentation information in a corresponding target position in the book information stream;

the book information stream is presented in the reading channel, wherein the target presentation information is placed in the target location.

11. A method for providing book information in a reading application, wherein the method comprises:

the user equipment receives the book information stream and one or more target presentation information corresponding to the book information stream, and presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information;

determining a target presentation information category corresponding to the book information flow from a presentation information database according to the book category corresponding to the book information flow, wherein the presentation information database comprises one or more mapping relations, the mapping relation exists between the book category corresponding to the book information flow and the target presentation information category, and the click ratio information of the presentation information of the target presentation information category in the book information flow of the book category corresponding to the book information flow is larger than or equal to a click ratio threshold;

and determining one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, wherein books of the book information stream are matched with the presentation information category of the target presentation information.

12. An apparatus for providing book information in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 10.

13. A computer readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any one of claims 1 to 10.