CN111159537A

CN111159537A - Method and equipment for pushing presentation information in reading application

Info

Publication number: CN111159537A
Application number: CN201911244638.9A
Authority: CN
Inventors: 罗小成; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-12-06
Filing date: 2019-12-06
Publication date: 2020-05-15
Anticipated expiration: 2039-12-06
Also published as: CN111159537B

Abstract

The application aims to provide a method and equipment for pushing presence information in a reading application, and the method and equipment specifically comprise the following steps: acquiring reference frequency information of a reading user about historical first presentation information in reading application; when the reference frequency information is greater than or equal to the reference frequency threshold information, determining the reading user as a first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to user equipment corresponding to the first reading user; when the reference frequency information is smaller than the reference frequency threshold information, the reading user is determined as a second reading user, corresponding first presentation information is determined from the candidate presentation information, and the first presentation information is sent to user equipment corresponding to the second reading user. According to the scheme, the user can push different presentation information to the user in a classified manner, so that the promotion of the presentation information is more accurate, and a good reading environment is created for the user.

Description

Method and equipment for pushing presentation information in reading application

Technical Field

The present application relates to the field of communications, and in particular, to a technique for pushing presence information in a reading application.

Background

With the popularization of networks, more and more people read through mobile devices or PC devices, and unlike traditional book reading, the e-book reading provides various e-book contents to users through diversified reading forms on the mobile devices or the PC devices. The electronic book reading provides reading requirements of various subject contents for users, and various electronic book reading applications provide various electronic book contents including books, magazines, cartoons and the like for the users; the user can select the interested content on the front end to read online, and can also request to read offline after downloading. Because the electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmentary time, the reading frequency and the reading time of the user are greatly improved, and more manufacturers can put advertisements in the electronic book application because the electronic book application has a wide user group.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for pushing presence information in a reading application.

According to one aspect of the application, a method for pushing presence information in a reading application is provided, and applied to a network device, the method includes:

acquiring reference frequency information of a reading user about historical first presentation information in reading application;

when the reference frequency information is greater than or equal to the reference frequency threshold information, determining the reading user as a first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to user equipment corresponding to the first reading user;

when the reference frequency information is smaller than the reference frequency threshold information, the reading user is determined as a second reading user, corresponding first presentation information is determined from the candidate presentation information, and the first presentation information is sent to user equipment corresponding to the second reading user.

According to another aspect of the present application, there is provided a method for pushing presence information in a reading application, applied to a user equipment, the method including:

receiving second presentation information sent by network equipment corresponding to a reading application, wherein the second presentation information is determined by the network equipment from a plurality of candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, and the reference frequency information is greater than or equal to reference frequency threshold information;

and presenting the second presentation information.

According to one aspect of the application, a method for pushing presence information in a reading application is provided, and the method comprises the following steps:

the method comprises the steps that network equipment acquires reference frequency information of a reading user about historical first presentation information in a reading application;

when the reference frequency information is greater than or equal to the reference frequency threshold information, the network device determines the reading user as a first reading user, determines corresponding second presentation information from the candidate presentation information, and sends the second presentation information to user equipment corresponding to the first reading user;

the user equipment receives and presents the second presentation information;

when the reference frequency information is smaller than the reference frequency threshold information, the network device determines the reading user as a second reading user, determines corresponding first presentation information from the candidate presentation information, and sends the first presentation information to user equipment corresponding to the second reading user;

and the user equipment receives and presents the first presentation information.

According to an aspect of the present application, there is provided a network device for pushing presence information in a reading application, the device including:

the module is used for acquiring reference frequency information of a reading user about historical first presentation information in reading application;

a second module, configured to determine, when the reference frequency information is greater than or equal to the reference frequency threshold information, the reading user as a first reading user, determine corresponding second presentation information from the candidate presentation information, and send the second presentation information to user equipment corresponding to the first reading user;

and a third module, configured to determine, when the reference frequency information is smaller than the reference frequency threshold information, the reading user as a second reading user, determine corresponding first presentation information from the candidate presentation information, and send the first presentation information to a user device corresponding to the second reading user.

According to another aspect of the present application, there is provided a user equipment for pushing presence information in a reading application, the user equipment comprising:

a module, configured to receive second presentation information sent by a network device corresponding to a reading application, where the second presentation information is determined by the network device from multiple candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, and the reference frequency information is greater than or equal to reference frequency threshold information;

and the second and second modules are used for presenting the second presentation information.

According to an aspect of the present application, there is provided an apparatus for pushing presence information in a reading application, the apparatus including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that the reference frequency information of the historical first presentation information in the reading application of the reading user is obtained; when the reference frequency information is greater than or equal to the reference frequency threshold information, determining the reading user as a first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to user equipment corresponding to the first reading user; when the reference frequency information is smaller than the reference frequency threshold information, the reading user is determined as a second reading user, corresponding first presentation information is determined from the candidate presentation information, and the first presentation information is sent to user equipment corresponding to the second reading user. According to the scheme, the reference frequency information of the reading user in the first presentation information is compared with the reference frequency threshold information, so that the user is classified, different presentation information is pushed to the user based on the classification, the promotion of the presentation information is more accurate, and a good reading environment is created for the user.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology diagram for pushing presence information in a reading application, according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a system method for pushing presence information in a reading application in accordance with an aspect of the subject application

FIG. 3 illustrates a flow diagram of a method for pushing presence information in a reading application in accordance with an aspect of the subject application;

FIG. 4 illustrates a flow diagram of a method for pushing presence information in a reading application in accordance with another aspect of the subject application;

FIG. 5 illustrates a device structure diagram of a network device according to one embodiment of the present application;

FIG. 6 illustrates an apparatus structure diagram of a user equipment according to an embodiment of the present application;

FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates an exemplary scenario of the present application, in which a user device is installed with a reading application, and the user device establishes a communication connection with a network device corresponding to the reading application, through which the network device may obtain reference frequency information of a reading user about historical first presence information and push the corresponding presence information to the user device. The user device includes, but is not limited to, any computing device that can interact with a user (e.g., via a touch panel), such as a smart phone, a tablet computer, a PC terminal, an e-book reader, etc.; the network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; the electronic books referred to in this application include, but are not limited to, electronic books, magazines, periodicals, comics, comic novels, and the like.

Referring to the system topology shown in fig. 1, the present application further provides a method for pushing presence information in a reading application during interaction between a network device and a user device, as shown in fig. 2, the method includes:

the user equipment receives and presents the second presentation information;

Referring to the system topology diagram shown in fig. 1 and the system method diagram shown in fig. 2, fig. 3 illustrates a method for pushing presence information in a reading application, applied to a network device, according to an aspect of the present application, where the method is applied to the system topology diagram shown in fig. 1, and specifically includes step S101, step S102, and step S103. In step S101, the network device obtains reference frequency information of a reading user about historical first presentation information in a reading application; in step S102, when the reference frequency information is greater than or equal to the reference frequency threshold information, the network device determines the reading user as a first reading user, determines corresponding second presentation information from the candidate presentation information, and sends the second presentation information to the user device corresponding to the first reading user; in step S103, when the reference frequency information is smaller than the reference frequency threshold information, the network device determines the reading user as a second reading user, determines corresponding first presence information from the candidate presence information, and sends the first presence information to the user device corresponding to the second reading user. For example, the second presentation information is used for presenting reading application related information related to the reading application, and the first presentation information is used for presenting third party implantation information of a third party application or product other than the reading application itself, wherein the presentation contents of the first presentation information and the second presentation information are different in source. In the scheme, the type of the reading user is determined by presetting reference frequency threshold information, for example, whether the reading user is a first reading user or a second reading user is distinguished, if the reading user is the first reading user, the network device determines second presentation information from the candidate presentation information and sends the second presentation information to the corresponding user device; and if the reading user is a second reading user, the network equipment determines the first presentation information from the candidate presentation information and sends the first presentation information to the corresponding user equipment. The scheme is emphasized by adjusting the value of the reference frequency threshold information, and if the reference frequency threshold information is within the normal user click frequency, the scheme is used for screening a first reading user with higher click rate and higher value, popularizing and reading application related information for the first reading user, and improving the popularization efficiency of self-presented information in reading application; for another example, the reference frequency threshold information is set to be a larger value, where the larger value is greater than or equal to the upper limit of the normal viewing or the click frequency when the normal user uses the reading application, so as to determine the first reading user who clicks abnormally or views the first presentation information, and push the reading application-related information to the first reading user, thereby preventing the abnormal reference action of the first reading user from causing low flow quality of the third-party implanted information, and thus affecting the revenue brought by the third-party implanted information for the reading application. The following embodiments are described herein by way of example with reference to frequency threshold information being greater than or equal to an upper limit of a normal viewing or clicking frequency of a normal user using a reading application, and it will be understood by those skilled in the art that the embodiments are equally applicable to reference to frequency threshold information within a normal user reference frequency, and so on.

Specifically, in step S101, the network device acquires reference frequency information of the reading user about historical first presentation information in the reading application. For example, the historical first presentation information includes third-party implantation information that the user has watched or clicked in the reading application, the reference frequency information includes reference frequency of the reading user watching or clicking the first presentation information in a unit time in the process of using the reading application, or the like, or the reading application displays or clicks the historical first presentation information in a unit time. The unit time includes, but is not limited to, a preset certain period of time, for example, a time unit of one minute, ten minutes, one hour, or one day. The reading user holds user equipment, a corresponding reading application is installed on the user equipment, the user equipment establishes communication connection with network equipment corresponding to the reading application, the network equipment can acquire application data and the like of the user equipment in a process that the reading user uses the reading application through the communication connection, and the application data comprises but is not limited to reference frequency information of the reading user about historical first presentation information in the reading application. The reference frequency information may be one or more reference frequency information generated by the network device according to the historical usage record of the user, for example, the unit time is one minute, the network device obtains a plurality of reference frequency information in the past half hour usage and reading application time of the user, divides the half hour into thirty time units according to the unit time, obtains reference frequency information corresponding to the thirty time units, and obtains reference frequency information corresponding to the thirty time units according to the corresponding reference frequency information.

In step S102, when the reference frequency information is greater than or equal to the reference frequency threshold information, the network device determines the reading user as a first reading user, determines corresponding second presentation information from the candidate presentation information, and sends the second presentation information to the user device corresponding to the first reading user. For example, the reference frequency threshold information is preset by the network device, and a reference frequency value corresponding to the reference frequency threshold information is greater than or equal to an upper frequency limit of a normal reading user for referring to the first presentation information in unit time, and the upper frequency limit is obtained from the unit time and an average presentation duration of the first presentation information. If the average presentation time length of the first presentation information is 8s and the unit time is set to one minute, the upper limit of the corresponding reference frequency is determined to be 8 times, and the network device sets the threshold information of the corresponding reference frequency to be 10 times per minute and the like. When the reference frequency information of the user is larger than or equal to the reference frequency threshold information and the like, the network device classifies the user as a first reading user, the first reading user comprises a user who clicks or watches the first presentation information at an abnormal frequency in the use process of the reading application, and the abnormal frequency is larger than or equal to the upper limit of the normal frequency range of the user. In some cases, when the network device obtains a plurality of reference frequency information, when at least one reference frequency information in the plurality of reference frequency information is greater than or equal to the reference frequency threshold information, the network device determines that the user is a first reading user. And then, the network equipment determines corresponding second presentation information from the candidate presentation information, sends the second presentation information to corresponding user equipment, and pushes reading application related information and the like to the first reading user. In some embodiments, after determining that the corresponding user is the first reading user, the network device receives a presentation information presentation request sent by the corresponding user device, determines corresponding second presentation information from the candidate presentation information based on the presentation information presentation request, and returns the corresponding second presentation information to the user device. In some embodiments, the network device sends the access link information of the second presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the second presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the second presentation information to the user device based on the access request. After receiving the corresponding second presentation information, the corresponding user device may present the second presentation information on reading an application home page or a recommended page of the application, or present a plurality of second presentation information on a current reading page when the user reads a book, such as presenting one piece of first presentation information at certain intervals of chapters or pages.

In step S103, when the reference frequency information is smaller than the reference frequency threshold information, the network device determines the reading user as a second reading user, determines corresponding first presence information from the candidate presence information, and sends the first presence information to the user device corresponding to the second reading user. For example, when the reference frequency information of the user is less than the reference frequency threshold information, the network device classifies the user as a second reading user, where the second reading user includes a user who normally clicks or watches the first presentation information in the use process of the reading application, and the normal frequency is determined by the time length of the unit time and the average presentation time length of the first presentation information. In some cases, when the network device obtains the plurality of reference frequency information, the network device determines that the user is a second reading user when all reference frequency information in the plurality of reference frequency information is smaller than the reference frequency threshold information. And then, the network equipment determines corresponding first presentation information from the candidate presentation information, sends the first presentation information to corresponding user equipment, and continues to push third-party implanted information and the like to the first reading user. In some embodiments, after determining that the corresponding user is the second reading user, the network device receives a presentation information presentation request sent by the corresponding user device, determines corresponding first presentation information from the candidate presentation information based on the presentation information presentation request, and returns the corresponding first presentation information to the user device. In some embodiments, the network device sends the access link information of the first presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the first presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the first presentation information to the user device based on the access request. After receiving the corresponding first presentation information, the corresponding user device may present the first presentation information on an application home page or a recommended page of the reading application, or present a plurality of first presentation information on a current reading page when the user reads a book, for example, present one piece of first presentation information at a certain interval of chapters or at a certain interval of pages.

In some embodiments, in step S101, the network device obtains, in response to the presence information presentation request of the user device, reference frequency information of the reading user in the reading application about the historical first presence information. For example, based on an operation of a reading user (such as a refresh operation of a presentation information page or a click operation on a presentation information access link, etc.), the user equipment sends a presentation information presentation request to the network equipment, and according to the presentation information presentation request, the network equipment obtains reference frequency information of the reading user on historical first presentation information, such as a history record of the reading user is called in a database by the network equipment or a history record of the historical first presentation information sent by the user equipment is received by the network equipment.

In some embodiments, the method further includes step S104 (not shown), in step S104, the network device acquires resource increment information of the reading user about the historical first presentation information in the reading application; in step S103, when the reference frequency information is smaller than the reference frequency threshold information, the reading user is determined as a second reading user, and if the resource increment information is greater than or equal to the resource increment threshold information, corresponding first presentation information is determined from the candidate presentation information according to the resource increment information, and the first presentation information is sent to a user device corresponding to the second reading user, where unit resource increment information of the first presentation information is greater than or equal to unit resource increment threshold information, and the unit resource increment threshold information is determined by the resource increment information. For example, the network device may obtain resource increment information of the reading user about the historical first presentation information in the reading application, where the resource increment information includes resource gains brought to the reading application by the user by viewing or clicking the historical first presentation information, and the like; in some embodiments, the historical first presentation information includes an advertisement or the like embedded in the reading application by a third-party application or a product, a manufacturer corresponding to the third-party application or the product pays a CPM (Cost Per third Impression) or the like corresponding to the reading application, and total resource gain information or the like brought by a user to the reading application is obtained through statistics of presentation information, corresponding viewing or clicking times and the like of the third-party application or the product viewed or clicked by the user. After determining that the user is a second reading user, the network device judges according to the corresponding resource increment information, and if the resource increment information of the second reading user is greater than or equal to the resource increment threshold information, the network device can determine that the second reading user is a high-value reading user, and can push the second reading user with higher value to the second reading user. The resource increment threshold information is determined by average resource increment threshold information of a plurality of reading users, or preset historical resource increment threshold information is obtained according to the average CPM and the like of the presentation information multiplied by the access number (such as 1000) of the basic presentation information. For example, after acquiring the resource increment information of the historical first presentation information of the second reading user, the network device obtains corresponding unit resource increment threshold information according to the resource increment information and the frequency of watching or clicking the historical first presentation information by the user, determines the first presentation information of which the corresponding unit resource increment information is greater than the threshold information according to the unit resource increment threshold information, and returns the presentation information to the user device.

In some embodiments, the method further includes step S105 (not shown), where the network device continues to acquire reference frequency information of the second reading user about the first presentation information in the reading application; and when the reference frequency information of the first presentation information is greater than or equal to the reference frequency threshold information, determining the second reading user as the first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to the user equipment. For example, after the network device determines that the user is a second reading user, and sends corresponding first presentation information to the user device of the second reading user, the network device continues to monitor reference frequency information of the second reading user about the first presentation information, and performs judgment according to the reference frequency information, if the reference frequency information is greater than or equal to the reference frequency threshold information, determines the second reading user as the first reading user, determines second presentation information from the candidate presentation information, and sends the second presentation information to the corresponding user device. Through continuous monitoring, the quality of the flow of the first presentation information of the user can be ensured, and the condition that the flow quality is reduced in the popularization process of the first presentation information is prevented.

In some embodiments, the method further includes step S106 (not shown), where the network device acquires page reading duration information during the book reading process of the reading user; the method further includes step S107 (not shown), where the network device determines candidate presence information from the presence information database of the reading application according to the page reading duration information, where the presence duration information of the candidate presence information matches the page reading duration information. For example, the reading time length information of the reading user includes a time length of each reading page when each reading user performs book reading through the reading application, such as the network device counts the reading habits of the user (for example, the time length of one thousand reading pages), removes the pages with the time length exceeding a predetermined time length threshold (for example, 1min and the like), and counts to obtain the average reading time length of the reading user, of course, the corresponding average reading time length corresponds to the current reading format (for example, the font color, the background color, the font size and the like of the reading page), if the reading format of the user in the book reading process is changed, the network device counts the corresponding page reading time length information again, and can call the historical page reading time length according to the reading format and the like of the reading user to predict, such as the font size in the current reading format and the word number of the current page, and predicting the page reading time information of the current page according to the font size of the historical page reading time, the word number of the historical page and the like. After the network device obtains the page reading time information of the reading user, one or more corresponding candidate presentation information is determined from a presentation database of the reading application according to the page reading time information, where the presentation database may be stored in the network device or stored in other device terminals for the network device to call, the presentation database includes identification information and presentation time information of each presentation information, the identification information corresponding to the presentation information includes, but is not limited to, a name, an image, an identification code of the presentation information or access link information corresponding to the presentation page or the presentation page, and the presentation time of the presentation information includes time information of the presentation information from a play start time to a play end time. The presentation duration of the candidate presentation information is matched with the page reading duration information, for example, the time difference between the page reading duration information (e.g., 15s, etc.) and the presentation duration information (14s or 16s, etc.) is less than or equal to the predetermined time difference (e.g., 1s, etc.), or the page reading duration information is greater than or equal to the presentation duration information of the presentation information.

In some embodiments, the method further includes step S108 (not shown), where the network device receives a book search request sent by the user device, where the book search request includes identification information of a target book; determining a corresponding target book according to the identification information of the target data; wherein the sending the second presentation information to the user equipment corresponding to the first reading user includes: adding the second presentation information to the target book, and sending the updated target book to user equipment corresponding to the first reading user; wherein the sending the first presentation information to the user equipment corresponding to the second reading user includes: and adding the first presentation information to the target book, and sending the updated target book to the user equipment corresponding to the second reading user. For example, when a reading user uses a reading application, the network device may push presentation information to the reading user based on a setting, for example, when a current time reaches an advertisement push time (e.g., eighteen nights every day set by the application), the network device sends corresponding presentation information to the user device corresponding to each reading user, or the user device sends corresponding presentation information to the user device based on a presentation information presentation request sent by the user device. In some embodiments, the network device may further add corresponding presentation information to the target book based on a book search request sent by the user device, and return the target book to the user device. If the network device determines that the corresponding reading user is the first reading user and determines the corresponding second presentation information, the network device pushes the target book with lower payment information to the first reading user, and if part of payment chapters in the target book are provided to the first reading user in a free reading mode after watching or clicking advertisements, the original payment information of the target book is reduced, the reading requirement of the first reading user is met, the income brought by the first reading user through clicking or watching the second presentation information is increased, and the popularization range of the second presentation information is improved. If the network device determines that the corresponding reading user is a second reading user and determines the corresponding first presentation information, the network device pushes the target book containing the first presentation information to the second reading user, and if part of payment chapters in the target book are provided to the second reading user in a free reading mode after the advertisement is watched or clicked, the original payment information of the target book is reduced, the reading requirement of the second reading user is met, meanwhile, the income brought by the second reading user through clicking or watching the first presentation information is increased, and therefore the popularization range of the first presentation information is improved.

In some embodiments, the second presentation information comprises book presentation information of a pushed book in the reading application; in step S102, when the reference frequency information is greater than or equal to the reference frequency threshold information, the reading user is determined as a first reading user, corresponding book presentation information is determined from candidate presentation information according to the identification information of the target book, the book presentation information is sent to user equipment corresponding to the first reading user, and a book type of a pushed book corresponding to the book presentation is matched with a book type of the target book. For example, the second presence information includes book presence information of a push book, the push book being determined by the network device based on identification information of the target book, for example, the network device can obtain the target book, the book content of the target book, the book type and other book related information according to the identification information of the target book, the network device performs matching according to the book type of the target book to determine one or more pushed books, wherein, the book type of the pushed book is the same as or similar to the book type of the target book, after the corresponding pushed book is determined, the network device may determine book presence information for the pushed book from the candidate presence information based on the pushed book, the book presentation information is used for presenting promotion information related to the pushed books, such as presentation information containing identification information (book name, identification code, etc.) of the pushed books.

In some embodiments, the method further includes step S109 (not shown), where the network device determines, in the target book, presentation position information corresponding to the book presentation information according to the book content of the push book, where the book content of the target book in the presentation position information matches the book content of the push book. Wherein, the sending the book presentation information to the user equipment corresponding to the first reading user includes: and adding the book presentation information to the corresponding position of the target book according to the presentation position information, and sending the updated target book to the user equipment corresponding to the first reading user. For example, the network device may further obtain book content of a target book, and may match book presentation information with strong correlation according to the book content of the target book, for example, each book presentation information includes brief content (such as a keyword, an abstract, or an important event) of a pushed book, the network device extracts a relevant keyword, an abstract, and the like according to the book content of the target book, performs matching according to the relevant keyword, the abstract, and the like extracted according to the book content of the target book, and determines a pushed book whose similarity satisfies a similarity threshold, thereby determining the book presentation information corresponding to the pushed book. When the network equipment adds the book presentation information corresponding to the pushed books to the target books, the positions of the keywords corresponding to the book contents are determined according to the book contents corresponding to the pushed books, and the book presentation information is added to the positions corresponding to the book contents, so that the association between the pushed books and the corresponding positions is ensured, and the attraction of the book presentation information to reading users can be improved.

In some embodiments, the book presentation information comprises video presentation information of a pushed book in the reading application; wherein, the determining book presentation information from the candidate presentation information according to the identification information of the target book includes: determining identification information of a pushed book according to the identification information of the target book, wherein the book type of the pushed book is matched with the book type of the target book; determining book content of the corresponding pushed book according to the identification information of the pushed book, and determining video presentation information from candidate presentation information based on the book content of the pushed book, wherein the video content of the video presentation information is matched with the book content. For example, the video presentation information includes a plurality of video frames, brief book introductions, and the like about the pushed book, the network device determines the target book according to the identification information of the target book, and can determine the corresponding pushed book according to the book content of the target book, and determines the video presentation information of the pushed book based on the keywords, abstract, and the like of the pushed book, and the video presentation information includes the identification information, brief content introductions, and the like of the pushed book. The video presentation information can further promote attraction of the book presentation information to the user, enables the user to improve understanding of the pushed books in a short time, and improves the pushing success rate of the pushed books.

In some embodiments, the method further includes step S110 (not shown), where the network device acquires resource increment information about the historical first presentation information of the first reading user during the book reading process; determining corresponding payment standard information according to the resource increment information; wherein, the determining the corresponding target book according to the identification information of the target book includes: and determining a corresponding target book according to the identification information of the target book and the payment standard information, wherein the payment information of the target book is greater than or equal to the payment standard information. For example, the payment standard information of the target book is determined by the increment information of the unit resource of the first reading user, such as determining the pushed number of the presentation information of the book according to the reading pages or the number of chapters and the like of the target book and the presentation interval of the presentation information (such as a certain number of chapters or a certain number of pages and the like), so as to subtract the benefit and the like brought by multiplying the presentation information by the unit historical resource increment information from the original payment information of the book, or determining the average promotion number of the information presented by the first reading user in the reading application, multiplying the unit historical resource increment information by the average promotion number to obtain the average benefit which can be brought by the corresponding reading application, and counting the average payment information of the book in the reading application, and subtracting the average income brought by the first reading user from the average payment information to obtain the corresponding payment standard information. The network equipment determines the payment information in the target book according to the corresponding payment standard information, for example, determines a certain amount of second presentation information, the second presentation information is used for clicking or watching to replace free reading of a certain payment chapter, the payment information of the target book is obtained by subtracting the free payment chapter from the original payment information of the target book, the payment information is greater than or equal to the payment standard information, and the like, so that the amount of the second presentation information in the target book read by a user is ensured to maintain a normal amount, and the reading environment of the user is ensured.

The method for pushing the presence information in the reading application is mainly described from the perspective of the network device, and the method is described below by way of example with reference to the user device interacting with the network device.

Fig. 4 shows a method for pushing presence information in a reading application according to another aspect of the present application, which is applicable to the system shown in fig. 1, and specifically includes steps S201 and S202. In step S201, the user equipment receives second presence information sent by a network device corresponding to a reading application, where the second presence information is determined by the network device from multiple candidate presence information according to participation frequency information of a reading user in the reading application about historical first presence information, and the reference frequency information is greater than or equal to participation frequency threshold information; in step S202, the user equipment presents the second presentation information. For example, the second presentation information is used for presenting reading application related information related to the reading application, and the first presentation information is used for presenting third party implantation information of a third party application or product other than the reading application itself, wherein the presentation contents of the first presentation information and the second presentation information are different in source. In the scheme, the type of the reading user is determined by presetting reference frequency threshold information, for example, whether the reading user is a first reading user or a second reading user is distinguished, if the reading user is the first reading user, the network device determines second presentation information from the candidate presentation information and sends the second presentation information to the corresponding user device; and if the reading user is a second reading user, the network equipment determines the first presentation information from the candidate presentation information and sends the first presentation information to the corresponding user equipment. The scheme is emphasized by adjusting the value of the reference frequency threshold information, and if the reference frequency threshold information is within the normal user click frequency, the scheme is used for screening a first reading user with higher click rate and higher value, popularizing and reading application related information for the first reading user, and improving the popularization efficiency of self-presented information in reading application; for another example, the reference frequency threshold information is set to be a larger value, where the larger value is greater than or equal to the upper limit of the normal viewing or the click frequency when the normal user uses the reading application, so as to determine the first reading user who clicks abnormally or views the first presentation information, and push the reading application-related information to the first reading user, thereby preventing the abnormal reference action of the first reading user from causing low flow quality of the third-party implanted information, and thus affecting the revenue brought by the third-party implanted information for the reading application. The following embodiments are described herein by way of example with reference to frequency threshold information being greater than or equal to an upper limit of a normal viewing or clicking frequency of a normal user using a reading application, and it will be understood by those skilled in the art that the embodiments are equally applicable to reference to frequency threshold information within a normal user reference frequency, and so on. The historical first presentation information comprises third-party implanted information which is watched or clicked by the user in the reading application, and the reference frequency information comprises the reference frequency of the reading user for watching or clicking the first presentation information in a unit time in the process of using the reading application, or the reference frequency of the reading application for displaying or clicking the historical first presentation information in the unit time. The unit time includes, but is not limited to, a preset certain period of time, for example, a time unit of one minute, ten minutes, one hour, or one day. The reading user holds user equipment, a corresponding reading application is installed on the user equipment, the user equipment establishes communication connection with network equipment corresponding to the reading application, the network equipment can acquire application data and the like of the user equipment in a process that the reading user uses the reading application through the communication connection, and the application data comprises but is not limited to reference frequency information of the reading user about historical first presentation information in the reading application. The reference frequency information may be one or more reference frequency information generated by the network device according to the historical usage record of the user, for example, the unit time is one minute, the network device obtains a plurality of reference frequency information in the past half hour usage and reading application time of the user, divides the half hour into thirty time units according to the unit time, obtains reference frequency information corresponding to the thirty time units, and obtains reference frequency information corresponding to the thirty time units according to the corresponding reference frequency information. The reference frequency threshold information is preset by the network equipment, a reference frequency value corresponding to the reference frequency threshold information is greater than or equal to a frequency upper limit of a normal reading user for referring to the first presentation information in unit time, and the frequency upper limit is obtained from the unit time and the average presentation time length of the first presentation information. If the average presentation time length of the first presentation information is 8s and the unit time is set to one minute, the upper limit of the corresponding reference frequency is determined to be 8 times, and the network device sets the threshold information of the corresponding reference frequency to be 10 times per minute and the like. When the reference frequency information of the user is larger than or equal to the reference frequency threshold information and the like, the network device classifies the user as a first reading user, the first reading user comprises a user who clicks or watches the first presentation information at an abnormal frequency in the use process of the reading application, and the abnormal frequency is larger than or equal to the upper limit of the normal frequency range of the user. In some cases, when the network device obtains a plurality of reference frequency information, when at least one reference frequency information in the plurality of reference frequency information is greater than or equal to the reference frequency threshold information, the network device determines that the user is a first reading user. And then, the network equipment determines corresponding second presentation information from the candidate presentation information, sends the second presentation information to corresponding user equipment, and pushes reading application related information and the like to the first reading user. In some embodiments, after determining that the corresponding user is the first reading user, the network device receives a presentation information presentation request sent by the corresponding user device, determines corresponding second presentation information from the candidate presentation information based on the presentation information presentation request, and returns the corresponding second presentation information to the user device. In some embodiments, the network device sends the access link information of the second presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the second presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the second presentation information to the user device based on the access request. After receiving the corresponding second presentation information, the corresponding user device may present the second presentation information on reading an application home page or a recommended page of the application, or present a plurality of second presentation information on a current reading page when the user reads a book, such as presenting one piece of first presentation information at certain intervals of chapters or pages.

In some embodiments, the method further includes step S203 (not shown), in which the user equipment receives first presence information sent by the network equipment, where the first presence information is determined by the network equipment from a plurality of candidate presence information according to reference frequency information of a reading user in the reading application about historical first presence information, and the reference frequency information is smaller than the reference frequency threshold information; and presenting the first presentation information. For example, when the reference frequency information of the user is less than the reference frequency threshold information, the network device classifies the user as a second reading user, where the second reading user includes a user who normally clicks or watches the first presentation information in the use process of the reading application, and the normal frequency is determined by the time length of the unit time and the average presentation time length of the first presentation information. In some cases, when the network device obtains the plurality of reference frequency information, the network device determines that the user is a second reading user when all reference frequency information in the plurality of reference frequency information is smaller than the reference frequency threshold information. And then, the network equipment determines corresponding first presentation information from the candidate presentation information, sends the first presentation information to corresponding user equipment, and continues to push third-party implanted information and the like to the first reading user. In some embodiments, after determining that the corresponding user is the second reading user, the network device receives a presentation information presentation request sent by the corresponding user device, determines corresponding first presentation information from the candidate presentation information based on the presentation information presentation request, and returns the corresponding first presentation information to the user device. In some embodiments, the network device sends the access link information of the first presentation information to the corresponding user device, the user device accepts the access link information, and sends an access request corresponding to the first presentation information to the network device based on the corresponding access link information, and the network device returns specific content or a presentation page and the like of the first presentation information to the user device based on the access request. After receiving the corresponding first presentation information, the corresponding user device may present the first presentation information on an application home page or a recommended page of the reading application, or present a plurality of first presentation information on a current reading page when the user reads a book, for example, present one piece of first presentation information at a certain interval of chapters or at a certain interval of pages.

In some embodiments, the method further includes step S204 (not shown), where the user device sends a book search request to the network device based on a search operation of the reading user, where the book search request includes book identification information of a target book; in step S201, the user equipment receives the target book returned by the network equipment, where the target book includes the second presentation information, and the second presentation information is determined by the network equipment from a plurality of candidate presentation information according to reference frequency information of the reading user in the reading application about historical first presentation information, where the reference frequency information is greater than or equal to reference frequency threshold information; in step S202, the user device presents the second presentation information in the reading process of the reading user on the target book. For example, when a reading user uses a reading application, the network device may push presentation information to the reading user based on a setting, for example, when a current time reaches an advertisement push time (e.g., eighteen nights every day set by the application), the network device sends corresponding presentation information to the user device corresponding to each reading user, or the user device sends corresponding presentation information to the user device based on a presentation information presentation request sent by the user device. In some embodiments, the network device may further add corresponding presentation information to the target book based on a book search request sent by the user device, and return the target book to the user device. If the network device determines that the corresponding reading user is the first reading user and determines the corresponding second presentation information, the network device pushes the target book with lower payment information to the first reading user, and if part of payment chapters in the target book are provided to the first reading user in a free reading mode after watching or clicking advertisements, the original payment information of the target book is reduced, the reading requirement of the first reading user is met, the income brought by the first reading user through clicking or watching the second presentation information is increased, and the popularization range of the second presentation information is improved. If the network device determines that the corresponding reading user is a second reading user and determines the corresponding first presentation information, the network device pushes the target book containing the first presentation information to the second reading user, and if part of payment chapters in the target book are provided to the second reading user in a free reading mode after the advertisement is watched or clicked, the original payment information of the target book is reduced, the reading requirement of the second reading user is met, meanwhile, the income brought by the second reading user through clicking or watching the first presentation information is increased, and therefore the popularization range of the first presentation information is improved.

In some embodiments, the method further includes step S205 (not shown), if the access operation of the reading user on the second presentation information is not obtained within a unit time, adjusting the second presentation information in the reading page of the currently read book. For example, the unit time includes, but is not limited to, time units such as one minute, ten minutes, one hour, and the like, when the user reads a book using the reading application, the user device detects whether an access operation of the user on the second presentation information is collected, and if the access operation of the user on the second presentation information is not collected within the unit time, the corresponding second presentation information is adjusted in the current reading page, and the access operation includes, but is not limited to, displaying the second presentation information, clicking the second presentation information, entering a presentation page corresponding to the second presentation information, and the like. In some embodiments, the adjusting the first presentation information in the reading page of the currently reading book includes, but is not limited to: adjusting the presentation content of second presentation information in the reading page of the current reading book; adjusting the presentation form of second presentation information in the reading page of the current reading book; and adjusting the presentation area of the second presentation information in the reading page of the current reading book. For example, if a plurality of pieces of second presentation information sent by the network device are received, adjusting presentation content of the second presentation information in the current reading page, for example, if the plurality of pieces of second presentation information include book presentation information of a book a, a book B, and the like, adjusting the second presentation information of the book a to the second presentation information of the book B; for another example, adjusting the presentation form of the second presentation information, such as adjusting the presentation form of the second presentation information of the book a from static presentation to dynamic video presentation; for example, the presenting area of the second presenting information is adjusted, such as reducing or expanding the presenting area of the second presenting information appropriately, or the like, or from above the screen to below the screen.

The method of the present application is mainly described above from the perspective of interaction between a network device and a user equipment, and the present application also provides a network device and a user equipment capable of implementing the foregoing method, which are described below with reference to fig. 5 and 6.

Fig. 5 shows a network device 100 for pushing presence information in a reading application according to an aspect of the present application, which specifically includes a module 101, a module 102, and a module 103. A module 101, configured to obtain reference frequency information of a reading user about historical first presentation information in a reading application; a second module 102, configured to determine, when the reference frequency information is greater than or equal to the reference frequency threshold information, that the reading user is a first reading user, determine corresponding second presentation information from the candidate presentation information, and send the second presentation information to the user equipment corresponding to the first reading user; a third module 103, configured to determine, when the reference frequency information is smaller than the reference frequency threshold information, the reading user as a second reading user, determine corresponding first presentation information from the candidate presentation information, and send the first presentation information to a user device corresponding to the second reading user. Here, the embodiments corresponding to the one-to-one module 101, the two-to-two module 102, and the one-to-three module 103 shown in fig. 5 are the same as or similar to the specific embodiments of the step S101, the step S102, and the step S103 shown in fig. 3, and therefore, the detailed description is omitted, and the embodiments are included herein by reference.

In some embodiments, a module 101 is configured to, in response to a presentation information presentation request of the user equipment, obtain reference frequency information of a reading user in a reading application about historical first presentation information. Here, the embodiment corresponding to the presence information display request is the same as or similar to the specific implementation of the presence information display request, and therefore, the description is omitted here and is included by reference.

In some embodiments, the apparatus further includes a fourth module 104 (not shown) for obtaining resource increment information of the reading user in the reading application about the historical first presentation information; a third module 103, configured to determine, when the reference frequency information is smaller than the reference frequency threshold information, the reading user as a second reading user, and if the resource increment information is greater than or equal to the resource increment threshold information, determine, according to the resource increment information, corresponding first presentation information from the candidate presentation information, and send the first presentation information to a user device corresponding to the second reading user, where unit resource increment information of the first presentation information is greater than or equal to unit resource increment threshold information, and the unit resource increment threshold information is determined by the resource increment information. Here, the embodiment corresponding to the four modules 104 is the same as or similar to the specific implementation of the step S104, and therefore, the description is omitted here and is included herein by reference.

In some embodiments, the apparatus further includes a fifth module 105 (not shown) for continuing to obtain reference frequency information of the second reading user in the reading application about the first presentation information; and when the reference frequency information of the first presentation information is greater than or equal to the reference frequency threshold information, determining the second reading user as the first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to the user equipment. Here, the embodiment corresponding to the first module 105 is the same as or similar to the specific implementation of the step S105, and therefore, the description is omitted here and is included herein by reference.

In some embodiments, the apparatus further includes a sixth module 106 (not shown) for acquiring page reading duration information during reading of the book by the reading user; wherein the apparatus further comprises a seventh module 107 (not shown) for determining candidate presentation information from the presentation information database of the reading application according to the page reading duration information, wherein the presentation duration information of the candidate presentation information matches with the page reading duration information. Here, the embodiments corresponding to the six-module 106 and the seven-module 107 are the same as or similar to the specific embodiments of the step S106 and the step S107, and therefore are not repeated herein and are included herein by reference.

In some embodiments, the apparatus further includes an eight module 108 (not shown) for receiving a book search request sent by the user equipment, wherein the book search request includes identification information of a target book; determining a corresponding target book according to the identification information of the target data; wherein the sending the second presentation information to the user equipment corresponding to the first reading user includes: adding the second presentation information to the target book, and sending the updated target book to user equipment corresponding to the first reading user; wherein the sending the first presentation information to the user equipment corresponding to the second reading user includes: and adding the first presentation information to the target book, and sending the updated target book to the user equipment corresponding to the second reading user. Here, the embodiment corresponding to the eight module 108 is the same as or similar to the specific implementation of the step S108, and therefore, the description is not repeated here, and the embodiment is included herein by way of reference.

In some embodiments, the second presentation information comprises book presentation information of a pushed book in the reading application; when the reference frequency information is greater than or equal to the reference frequency threshold information, the second module 102 is configured to determine the reading user as a first reading user, determine corresponding book presentation information from candidate presentation information according to the identification information of the target book, and send the book presentation information to user equipment corresponding to the first reading user, where a book type of a pushed book corresponding to the book presentation is matched with a book type of the target book. Here, the embodiment corresponding to the book presence information is the same as or similar to the specific embodiment of the book presence information, and thus is not repeated herein and is included herein by way of reference.

In some embodiments, the apparatus further includes a nine-module 109 (not shown) configured to determine, in the target book, presentation position information corresponding to the book presentation information according to the book content of the push book, where the book content of the target book in the presentation position information matches the book content of the push book. Wherein, the sending the book presentation information to the user equipment corresponding to the first reading user includes: and adding the book presentation information to the corresponding position of the target book according to the presentation position information, and sending the updated target book to the user equipment corresponding to the first reading user. Here, the embodiment corresponding to the nine modules 109 is the same as or similar to the specific implementation of the step S109, and therefore is not repeated herein and is included herein by reference.

In some embodiments, the book presentation information comprises video presentation information of a pushed book in the reading application; wherein, the determining book presentation information from the candidate presentation information according to the identification information of the target book includes: determining identification information of a pushed book according to the identification information of the target book, wherein the book type of the pushed book is matched with the book type of the target book; determining book content of the corresponding pushed book according to the identification information of the pushed book, and determining video presentation information from candidate presentation information based on the book content of the pushed book, wherein the video content of the video presentation information is matched with the book content. Here, the embodiment corresponding to the video presentation information is the same as or similar to the specific implementation of the video presentation information, and thus is not repeated herein and is included by reference. .

In some embodiments, the apparatus further includes a tenth module 110 (not shown) for obtaining resource increment information of the first reading user about historical first presentation information during the reading process of the book; determining corresponding payment standard information according to the resource increment information; wherein, the determining the corresponding target book according to the identification information of the target book includes: and determining a corresponding target book according to the identification information of the target book and the payment standard information, wherein the payment information of the target book is greater than or equal to the payment standard information. Here, the embodiment corresponding to the tenth module 110 is the same as or similar to the specific implementation of the step S110, and therefore, the description is omitted here and is included herein by reference.

Fig. 6 shows a user device 200 for pushing presence information in a reading application according to another aspect of the present application, which specifically includes a first module 201 and a second module 202. A module 201, configured to receive second presence information sent by a network device corresponding to a reading application, where the second presence information is determined by the network device from multiple candidate presence information according to participation frequency information of a reading user in the reading application about historical first presence information, and the reference frequency information is greater than or equal to participation frequency threshold information; a second module 202, configured to present the second presentation information. Here, the embodiments corresponding to the two-in-one module 201 and the two-in-two module 202 shown in fig. 6 are the same as or similar to the specific embodiments of the step S201 and the step S202, and therefore are not repeated herein and are included herein by reference.

In some embodiments, the device further includes a third-and-fourth module 203 (not shown) for receiving first presence information sent by the network device, where the first presence information is determined by the network device from a plurality of candidate presence information according to reference frequency information of a reading user in the reading application about historical first presence information, and the reference frequency information is smaller than the reference frequency threshold information; and presenting the first presentation information. Here, the embodiments corresponding to the two or three modules 203 are the same as or similar to the specific implementation of the step S203, and therefore are not repeated herein and are included herein by reference.

In some embodiments, the apparatus further includes a twenty-four module 204 (not shown) for sending a book search request to the network device based on the search operation of the reading user, wherein the book search request includes book identification information of a target book; a first module 201, configured to receive the target book returned by the network device, where the target book includes the second presentation information, and the second presentation information is determined by the network device from multiple candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, where the reference frequency information is greater than or equal to reference frequency threshold information; a second module 202, configured to present the second presentation information in a reading process of the target book by the reading user. Here, the embodiment corresponding to the two or four modules 204 is the same as or similar to the specific implementation of the step S204, and therefore, the description is not repeated herein, and the embodiment is included herein by way of reference.

In some embodiments, the apparatus further includes a twenty-five module 205 (not shown), and if the access operation of the reading user on the second presentation information is not obtained within a unit time, the second presentation information in the reading page of the currently read book is adjusted. In some embodiments, the adjusting the first presentation information in the reading page of the currently reading book includes, but is not limited to: adjusting the presentation content of second presentation information in the reading page of the current reading book; adjusting the presentation form of second presentation information in the reading page of the current reading book; and adjusting the presentation area of the second presentation information in the reading page of the current reading book. Here, the embodiment corresponding to the twenty-five modules 205 is the same as or similar to the specific implementation of the step S205, and therefore, the description is not repeated herein, and the embodiment is included herein by reference.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 7, the system 300 can be implemented as any of the above-described devices in the various embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for pushing presence information in a reading application is applied to a network device, wherein the method comprises the following steps:

2. The method of claim 1, wherein the obtaining of referring frequency information of the reading user in the reading application about the historical first presentation information comprises:

and responding to the presentation information display request of the user equipment, and acquiring reference frequency information of the reading user about historical first presentation information in the reading application.

3. The method according to claim 1 or 2, wherein the method further comprises:

acquiring resource increment information of the reading user about historical first presentation information in reading application;

when the reference frequency information is smaller than the reference frequency threshold information, determining the reading user as a second reading user, determining corresponding first presentation information from the candidate presentation information, and sending the first presentation information to user equipment corresponding to the second reading user, including:

and when the reference frequency information is smaller than the reference frequency threshold information, determining the reading user as a second reading user, if the resource increment information is larger than or equal to the resource increment threshold information, determining corresponding first presentation information from the candidate presentation information according to the resource increment information, and sending the first presentation information to user equipment corresponding to the second reading user, wherein unit resource increment information of the first presentation information is larger than or equal to unit resource increment threshold information, and the unit resource increment threshold information is determined by the resource increment information.

4. The method according to claim 1 or 2, wherein the method further comprises:

continuing to acquire reference frequency information of the second reading user about the first presentation information in the reading application;

and when the reference frequency information of the first presentation information is greater than or equal to the reference frequency threshold information, determining the second reading user as the first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to the user equipment.

5. The method of claim 1, wherein the method further comprises:

acquiring page reading duration information in the book reading process of the reading user;

and determining candidate presentation information from a presentation information database of the reading application according to the page reading duration information, wherein the presentation duration information of the candidate presentation information is matched with the page reading duration information.

6. The method of claim 1, wherein the method further comprises:

receiving a book search request sent by the user equipment, wherein the book search request comprises identification information of a target book;

determining a corresponding target book according to the identification information of the target book;

wherein the sending the second presentation information to the user equipment corresponding to the first reading user includes:

adding the second presentation information to the target book, and sending the updated target book to user equipment corresponding to the first reading user;

wherein the sending the first presentation information to the user equipment corresponding to the second reading user includes:

and adding the first presentation information to the target book, and sending the updated target book to the user equipment corresponding to the second reading user.

7. The method of claim 6, wherein the second presentation information comprises book presentation information of a pushed book in the reading application; when the reference frequency information is greater than or equal to the reference frequency threshold information, determining the reading user as a first reading user, determining corresponding second presentation information from the candidate presentation information, and sending the second presentation information to the user equipment corresponding to the first reading user, including:

when the reference frequency information is larger than or equal to the reference frequency threshold information, determining the reading user as a first reading user, determining corresponding book presentation information from candidate presentation information according to the identification information of the target book, and sending the book presentation information to user equipment corresponding to the first reading user, wherein the book type of a pushed book corresponding to the book presentation information is matched with the book type of the target book.

8. The method of claim 7, wherein the method further comprises:

determining presentation position information corresponding to the book presentation information in the target book according to the book content of the pushed book, wherein the book content of the target book in the presentation position information is matched with the book content of the pushed book;

wherein, the sending the book presentation information to the user equipment corresponding to the first reading user includes:

and adding the book presentation information to the corresponding position of the target book according to the presentation position information, and sending the updated target book to the user equipment corresponding to the first reading user.

9. The method of claim 7 or 8, wherein the book presentation information comprises video presentation information of a pushed book in the reading application; wherein, the determining book presentation information from the candidate presentation information according to the identification information of the target book includes:

determining identification information of a pushed book according to the identification information of the target book, wherein the book type of the pushed book is matched with the book type of the target book;

determining book content of the corresponding pushed book according to the identification information of the pushed book, and determining video presentation information from candidate presentation information based on the book content of the pushed book, wherein the video content of the video presentation information is matched with the book content.

10. The method of claim 6, wherein the method further comprises:

acquiring resource increment information of historical first presentation information of the first reading user in the book reading process;

determining corresponding payment standard information according to the resource increment information;

wherein, the determining the corresponding target book according to the identification information of the target book includes:

and determining a corresponding target book according to the identification information of the target book and the payment standard information, wherein the payment information of the target book is greater than or equal to the payment standard information.

11. A method for pushing presence information in a reading application is applied to user equipment, and comprises the following steps:

and presenting the second presentation information.

12. The method of claim 11, wherein the method further comprises:

receiving first presentation information sent by the network equipment, wherein the first presentation information is determined by the network equipment from a plurality of candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, and the reference frequency information is smaller than the reference frequency threshold information;

and presenting the first presentation information.

13. The method of claim 11, wherein the method further comprises:

sending a book search request to the network equipment based on the search operation of the reading user, wherein the book search request comprises book identification information of a target book;

the receiving of second presentation information sent by a network device corresponding to a reading application, where the second presentation information is determined by the network device from multiple candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, and the reference frequency information is greater than or equal to reference frequency threshold information, includes:

receiving the target book returned by the network equipment, wherein the target book comprises the second presentation information, the second presentation information is determined by the network equipment from a plurality of candidate presentation information according to reference frequency information of a reading user in the reading application about historical first presentation information, and the reference frequency information is greater than or equal to reference frequency threshold information;

wherein the presenting the second presentation information comprises:

and presenting the second presentation information in the reading process of the target book by the reading user.

14. The method of claim 13, wherein the method further comprises:

and if the access operation of the reading user about the second presentation information is not acquired within unit time, adjusting the second presentation information in the reading page of the current reading book.

15. The method of claim 14, wherein the adjusting the first presentation information in the reading page of the currently read book comprises any one of:

adjusting the presentation content of second presentation information in the reading page of the current reading book;

adjusting the presentation form of second presentation information in the reading page of the current reading book;

and adjusting the presentation area of the second presentation information in the reading page of the current reading book.

16. A method of pushing presence information in a reading application, wherein the method comprises:

the user equipment receives and presents the second presentation information;

17. An apparatus for pushing presence information in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 15.

18. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-15.