CN111339329A

CN111339329A - Method and equipment for providing book information in reading application

Info

Publication number: CN111339329A
Application number: CN202010091514.8A
Authority: CN
Inventors: 罗小成
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-02-13
Filing date: 2020-02-13
Publication date: 2020-06-26
Anticipated expiration: 2040-02-13
Also published as: CN111339329B

Abstract

The application aims to provide a method and equipment for providing book information in a reading application. The method comprises the following steps: receiving a channel access request of a reading channel of a reading application in user equipment, wherein the channel access request is sent by the user equipment; responding to the channel access request, acquiring a book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, wherein the book of the book information stream is matched with the presentation information category of the target presentation information; and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request. By adding the target presentation information in the book information stream, a way of presenting the presentation information in the reading application is added, so that the exposure probability of the target presentation information is improved, and the resources of the reading application are fully utilized.

Description

Method and equipment for providing book information in reading application

Technical Field

The present application relates to the field of communications, and in particular, to a technique for providing book information in a reading application.

Background

With the development of the times, reading becomes an indispensable part of people's daily life, and more users select a network reading mode. More and more reading applications are also in use, and users can read different types of books through the reading applications. Reading application has advantages such as portability, paperless, and reading user can realize books and read in various fragmentary time, has promoted user's reading frequency and length of time by a wide margin.

Since the reading application has a large user population, advertisement placement in the reading application will undoubtedly result in a good placement effect. In existing reading applications, advertisements are generally placed at the end of chapters, either open discs or the contents of books that read books.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing book information in a reading application.

According to an aspect of the present application, there is provided a method for providing book information in a reading application, applied to a network device, the method including:

receiving a channel access request of a reading channel of a reading application in user equipment, wherein the channel access request is sent by the user equipment;

responding to the channel access request, acquiring a book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, wherein the book of the book information stream is matched with the presentation information category of the target presentation information;

and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request.

According to another aspect of the present application, there is provided a method for providing book information in a reading application, applied to a user device, the method including:

responding to the reading operation of a user on a reading channel in the reading application, and sending a channel access request to corresponding network equipment;

receiving a book information stream returned by the network equipment and one or more target presentation information corresponding to the book information stream, wherein the book of the book information stream is matched with the presentation information category of the target presentation information;

and presenting the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

According to one aspect of the present application, there is provided a method for providing book information in a reading application, the method comprising:

the method comprises the steps that user equipment responds to reading operation of a user on a reading channel in a reading application and sends a channel access request to corresponding network equipment;

the network equipment receives the channel access request, responds to the channel access request, acquires a book information stream corresponding to the reading channel, and determines one or more target presentation information corresponding to the book information stream, wherein the book of the book information stream is matched with the presentation information category of the target presentation information, and the book information stream and at least one target presentation information are sent to the user equipment as response information of the channel access request;

and the user equipment receives the book information stream and one or more target presentation information corresponding to the book information stream, and presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

According to an aspect of the present application, there is provided a network device for providing book information in a reading application, the device including:

a one-to-one module, configured to receive a channel access request for a reading channel of a reading application in user equipment, where the channel access request is sent by the user equipment;

a second module, configured to respond to the channel access request, obtain a book information stream corresponding to the reading channel, and determine one or more target presentation information corresponding to the book information stream, where a book of the book information stream matches a presentation information category of the target presentation information;

and a third module, configured to send the book information stream and at least one piece of the target presentation information to the user equipment as response information of the channel access request.

According to another aspect of the present application, there is provided a user device for providing book information in a reading application, the device comprising:

the first module is used for responding to the reading operation of a user on a reading channel in the reading application and sending a channel access request to corresponding network equipment;

a second module, configured to receive a book information stream returned by the network device and one or more pieces of target presentation information corresponding to the book information stream, where a book of the book information stream matches a presentation information category of the target presentation information;

and a second module and a third module, which are used for presenting the book information flow in the reading channel, wherein the book information flow comprises the target presentation information.

According to an aspect of the present application, there is provided an apparatus for providing book information in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that the book information flow corresponding to the reading channel is obtained by responding to the channel access request, and one or more target presentation information corresponding to the book information flow is determined, wherein the book of the book information flow is matched with the presentation information category of the target presentation information; and sending the book information stream and at least one piece of target presentation information to the user equipment as response information of the channel access request. By adding the target presentation information in the book information stream, a way of presenting the presentation information in the reading application is added, so that the exposure probability of the target presentation information is improved, and the resources of the reading application are fully utilized. And the books in the book information flow are matched with the presentation information categories of the target presentation information, so that the interest of the user in viewing the target presentation information added in the book information flow is increased to a certain extent, the viewing rate of the user on the target presentation information is improved, and the benefit of the target presentation information is also improved to a certain extent.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology for providing book information in a reading application according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a system method for providing book information in a reading application, according to one embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method for providing book information in a reading application, according to one embodiment of the present application;

FIG. 4 illustrates a flow diagram of a method for providing book information flow in a reading application, according to another embodiment of the present application;

FIG. 5 shows a schematic interface diagram according to an embodiment of the present application;

FIG. 6 shows a prior art interface schematic according to another embodiment of the present application;

FIG. 7 illustrates a device block diagram of a network device for providing book information in a reading application, according to one embodiment of the present application;

FIG. 8 illustrates an apparatus block diagram of a user device for providing book information in a reading application, according to another embodiment of the present application;

FIG. 9 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

The information flow has two broad and narrow meanings. It refers broadly to a group of information in the process of moving in the same direction in space and time, which have a common information source and receiver of information, i.e. the set of all information passed from one information source to another. The narrow meaning refers to the transmission movement of information, which is performed through a certain channel according to certain requirements in the condition of modern information technology research, development and application.

Fig. 1 illustrates a system topology for providing book information in a reading application according to one embodiment of the present application. The system includes a network device and a user device. In some embodiments, information, instructions, etc. are communicated between the user device and the network device via a corresponding communication connection (e.g., a communication connection established in a wired or wireless manner, etc.). In some embodiments, the user device includes, but is not limited to, a computing device such as a cell phone, tablet, laptop, and the like. The network device includes, but is not limited to, a server corresponding to the reading application, for example, the user device has the reading application installed therein, and the network device is the server corresponding to the reading application.

Referring to the system method flow diagram shown in fig. 2, the method includes:

Fig. 3 is a flowchart illustrating a method for providing book information in a reading application according to an embodiment of the present application, applied to a network device, and the method includes step S101, step S102, and step S103.

Specifically, in step S101, the network device receives a channel access request sent by the user equipment for a reading channel of a reading application in the user equipment. In some embodiments, the user device has a reading application installed therein, and the user reads books such as novels and network articles through the reading application. In some embodiments, the reading channel includes, but is not limited to, a bookshelf reading channel, a book city reading channel, a library reading channel, and the like, and one or more books corresponding to the reading channel are displayed under the reading channel, and the books belong to the same book category. Such as boy channels, girl channels, history channels, talk channels, metropolitan channels, military channels, etc. In some embodiments, the reading channel is a bookshelf reading channel for collecting books that the user likes or is currently reading, for example, the user clicks the reading channel to display the books collected by the user under the reading channel. For example, the user adds book 1 and book 2 to the reading channel, and then the user can quickly find book 1 and book 2 directly from the reading channel, for example, referring to the interface schematic diagram shown in fig. 5 or fig. 6, book 1, book 2, book 3, and book 4 are books added to the reading channel by the user, and the user can conveniently find a desired book in the reading channel by adding the books to the reading channel. In some embodiments, the network device learns that a user is about to enter a reading operation of a reading channel based on a channel access request sent by a user device, for example, the user clicks the reading channel in a reading application, and the user device sends a channel access request to the network device in response to the reading operation of the user on the reading channel, wherein the channel access request includes access location information (for example, a bookshelf reading channel) accessed by the user. Further, the network device receives the channel access request.

In step S102, in response to the channel access request, the network device obtains a book information stream corresponding to the reading channel, and determines one or more target presentation information corresponding to the book information stream, where a book of the book information stream matches a presentation information category of the target presentation information. In some embodiments, the targeted presentation information includes, but is not limited to, advertising information, promotional information, and the like. Here, those skilled in the art will appreciate that information flows have both broad and narrow meanings. It refers broadly to a group of information in the process of moving in the same direction in space and time, which have a common information source and receiver of information, i.e. the set of all information passed from one information source to another. The narrow meaning refers to the transmission movement of information, which is performed through a certain channel according to certain requirements in the condition of modern information technology research, development and application. In some embodiments, one or more books are included in one of the bookshelf information streams; in some embodiments, one or more books in a bookshelf information stream belong to the same book category (e.g., martial arts, hallucinations, etc. book categories). In some embodiments, the presentation information categories (e.g., advertising categories) include, but are not limited to, travel, automobile, cosmetics, mother and baby, and the like. In some embodiments, the books of the bookshelf information stream match the presentation information categories of the target presentation information, including but not limited to the book categories of the books in the bookshelf information stream matching the presentation information categories of the target presentation information to be inserted into the bookshelf information stream. For example, the book category of "travel category" is in matching association with the presentation information category (e.g., advertisement category) of "travel ticket"; the "President" book category is in matching association with the presentation information category (e.g., advertisement category) of "cosmetics". In this embodiment, the network device, in response to a channel access request sent by a user device, obtains a bookshelf information stream corresponding to the reading channel, and determines one or more target presentation information to be inserted into the bookshelf information stream, so as to insert target presentation information matched with books (e.g., book categories) of the bookshelf information stream into the bookshelf information stream. The book is matched with the type of the presented information, so that on one hand, the probability of clicking and checking the target presented information by a user can be improved, and the releasing effect of the target presented information is improved; on the other hand, the relevance between the books in the bookshelf information flow and the target presentation information is increased, and the target presentation information is not very obtrusive in presentation.

In the prior art, it is common to place the books collected by the user in the bookshelves of the reading application, for example, in the manner shown in fig. 6, in which the books added by the user are collected (for example, what the user likes to see, or what the user is currently reading). It is difficult to add other information (such as target presentation information like advertisements) to the bookshelf, and in general, in the book arrangement mode, insertion of any other information is messy. In some embodiments, books that a user likes or is currently reading are collected through a reading channel, and a corresponding book information stream is displayed on the reading channel, where the book information stream includes one or more books, and further, a delivery position of presentation information (e.g., advertisements) in a reading application is increased by adding target presentation information to the book information stream, so as to improve a delivery effect of the presentation information.

In step S103, the network device sends the book information stream and at least one piece of the target presentation information to the user device as response information of the channel access request. In some embodiments, the network device sends the acquired book information stream and at least one piece of target presentation information to the user device, so that the user device presents the book information stream and the at least one piece of target presentation information in a reading application.

In some embodiments, the step S102 includes a step S1021 (not shown) and a step S1022.

In step S1021, the network device, in response to the channel access request, obtains a book information stream corresponding to the reading channel from a book database, where the book information stream includes one or more books of the same book category. In some embodiments, a book database is established in the network device, and the book database includes one or more books. In some embodiments, the book information flow is a book information flow in a general sense, for example, a reading channel of a certain reading application includes multiple book categories such as a hallucinogen category, a travel category, and a city category, the network device sends, in response to a channel access request sent by the user device, the book information flow corresponding to the channel access request to the user device, for example, books in the book database are sorted and stored in a book category manner, a book category of the hallucinogen category is currently clicked by the user, and the network device obtains the hallucinogen book from the book database and generates a corresponding book information flow; in some embodiments, the books in the book database are further classified according to book categories, and the network device queries the books placed in the reading channel by the user from the book database based on identification information of the user device sending the channel access request, and generates one or more book information streams corresponding to the reading channel according to books of different book categories in the reading channel, where each book information stream includes one or more books of the same book category.

In step S1022, the network device determines one or more target presentation information corresponding to the book information stream from a presentation information database, where the book of the book information stream matches the presentation information category of the target presentation information. In some embodiments, a presence information database is established in the network device, the presence information database includes one or more presence information, and the network device queries the presence information database for one or more presence information matching a book in the book information stream based on the book category of the generated book information stream.

Book category

In some embodiments, the step S1021 includes a step S10211 (not shown) and a step S10212.

In step S10211, in response to the channel access request, the network device obtains one or more books that the user has collected in the reading channel from a book database according to the user identification information corresponding to the user device. In some embodiments, the book database includes book information of one or more books placed in the reading channel by the user (for example, the user adds a book that the user likes or is reading to the corresponding reading channel).

In step S10212, the network device generates a book information stream corresponding to the reading channel according to the one or more books, where the one or more books belong to the same book category. In some embodiments, the reading channel includes a plurality of book categories, and each book category corresponds to one or more books under the book category. In some embodiments, the book information stream corresponding to the current reading channel includes, but is not limited to, a book information stream corresponding to a book category in which the user is currently located, for example, referring to the interface diagram shown in fig. 5, one or more books belonging to the book category are corresponding to each reading channel.

In some embodiments, the step S10212 includes: and if the books collected in the reading channel by the user meet the triggering condition for generating the book information flow, generating the book information flow corresponding to the reading channel according to the one or more books, wherein the one or more books belong to the same book category. In some embodiments, the reading channel may need to satisfy a certain trigger condition to present one or more books in a book information flow manner, for example, the reading channel may trigger generation of a corresponding book information flow only when a certain number of books in the reading channel is reached. For another example, when a certain number of books of a certain book category in the reading channel reaches a certain number, a corresponding book information flow is triggered to be generated, for example, one or more books included in the book information flow belong to the same book category.

In some embodiments, the trigger condition comprises at least one of:

(1) the number of books that the user has collected in the reading channel satisfies a predetermined number threshold. For example, the predetermined number threshold is 5 books, and when the number of books added in the reading channel by the user is equal to or greater than 5 books, the network device generates a book information stream corresponding to the reading channel. For another example, the predetermined number threshold is a predetermined number threshold of a corresponding book category (e.g., a fantasy category), and when the number of books of the fantasy category added by the user in the reading channel is equal to or greater than 5 books, the network device generates a book information stream corresponding to the book of the fantasy category.

(2) The book category collected by the user in the reading channel satisfies a predetermined book category. For example, the predetermined book category is a hallucination category or a medical category, and the network device acquires books of the hallucination category or the medical category in the reading channel and generates book information streams corresponding to the hallucination category and the medical category respectively.

Of course, those skilled in the art will appreciate that the above-described trigger conditions are merely exemplary, and that other existing or future trigger conditions, such as may be applicable to the present application, are also within the scope of the present application and are hereby incorporated by reference.

In some embodiments, the channel access request includes access location information of the user to the reading channel, and the step S1022 includes: and the network equipment determines one or more target presentation information corresponding to the book information flow of the reading channel from a presentation information database according to the access position information, wherein the book of the book information flow is matched with the presentation information category of the target presentation information. For example, when the user device sends a channel access request to the corresponding network device, access location information of the corresponding reading channel (for example, a history channel of the reading channel currently opened by the user) is sent to the network device at the same time, the network device determines a corresponding book category (book of the history category) based on the access location information, and then may query one or more pieces of presentation information matching the book category information from the presentation information database according to the book category information.

In some embodiments, the step S1022 includes a step S10221 (not shown) and a step S10222.

In step S10221, the network device determines, according to a book category corresponding to the book information stream, a target presentation information category corresponding to the book information stream from a presentation information database, where the presentation information database includes one or more mapping relationships, and a mapping relationship exists between the book category corresponding to the book information stream and the target presentation information category. In some embodiments, after the network device determines the book type corresponding to the book information stream, the network device determines the target presentation information type corresponding to the book information stream according to one or more mapping relationships in the presentation information database. For example, the book category of the Chinese travel corresponds to the presentation information category of the travel ticket; the President book category corresponds to the presentation information category of the cosmetic.

In step S10222, the network device determines one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, where a book of the book information stream matches the presentation information category of the target presentation information. In some embodiments, there may be one or more presentation information for each category of presentation information in the presentation information database, e.g., one or more advertisements for each category of advertisements. The network equipment determines at least one target presenting information from one or more presenting information corresponding to the determined target presenting information category.

In some embodiments, the method further includes step S104 (not shown), and in step S104, the network device establishes the one or more mapping relationships in the presence information database. The step S10221 includes: and the network equipment determines a target presentation information category corresponding to the book information stream from a presentation information database according to the book category corresponding to the book information stream, wherein the presentation information database comprises the established one or more mapping relations, and the mapping relation exists between the book category corresponding to the book information stream and the target presentation information category. In some embodiments, the network device establishes one or more mapping relationships in the presence information database, and queries the target presence information category corresponding to the book information stream through the mapping relationships. In some embodiments, the mapping relationship is a mapping relationship between a book category and a presentation information category, for example, a book information stream corresponds to a book category, and the network device searches the presentation information category having a mapping relationship with the book category in the presentation information database according to the book category. In some embodiments, the mapping relationship in the presence information database is pre-established by the network device, for example, the mapping relationship between the book category and the presence information category shown in table 1 is pre-established in the presence information database, and the network device directly queries, in table 1, the presence information category corresponding to the book category based on the book category corresponding to the book information stream.

TABLE 1 presents mapping relationships in an information database

Book category	Presenting information categories
		Travel and literary composition	Travelling air ticket
President text	Cosmetic preparation
		…	…

In some embodiments, the establishing the one or more mapping relationships in the presence information database includes: the network equipment counts click ratio information of the presentation information of each presentation information category in the book information stream of each book category; and the network equipment determines the book type corresponding to the book information stream of which the click ratio information is greater than or equal to the click ratio threshold value as the book type having a mapping relation with the presentation information type of the presentation information, and establishes the mapping relation between the book type and the presentation information type. In some embodiments, the one or more mapping relationships in the presence information database are determined by the network device by counting click ratio information of the presence information in the book information streams of the book types. For example, the network device obtains information such as which book type bookshelves the presentation information of a certain type a1 is presented in and clicked on according to a large amount of log statistical learning.

TABLE 2 click-ratio information of the presentation information of each presentation information category in the book information stream of each book category

For example, referring to the click rate information shown in table 2, taking the presentation information category a1 as an example, the click rate of the presentation information a1 in the book category B1 is 10%; the click ratio of the a1 in book category B2 is 10%; the click ratio of the a1 in book category B3 is 60%; the click rate of this a1 in book category B4 was 10%. Finally, the book category corresponding to the presentation information A1 is determined to be B3. For another example, with continued reference to the click ratio information shown in table 2, taking the presentation information category a2 as an example, the click ratio of the presentation information a2 in the book category B1 is 50%; the click ratio of the a2 in book category B2 is 40%; the click ratio of the a2 in book category B3 is 5%; the click rate of this a2 in book category B4 is 4%. Finally, the book type corresponding to the presentation information A2 is determined to be B1, B2. In this embodiment, the plurality of mapping relationships in the presence information database are determined in real time by the network device based on the click ratio information, rather than being preset, so that the real-time performance is higher, that is, the mapping relationships are based on the floating change of the click condition of the user on the presence information, and the real-time performance is higher.

In some embodiments, the step S10222 includes: and the network equipment determines at least one piece of target presentation information according to the parameter information of each piece of presentation information in one or more pieces of presentation information corresponding to the target presentation information, wherein the book of the book information flow is matched with the presentation information category of the target presentation information. In some embodiments, the presence information database includes one or more presence information categories (e.g., advertising categories for travel, automobiles, cosmetics, mother and baby, etc.) each including one or more presence information (e.g., advertising for a travel category including one or more travel-related advertisements). In some embodiments, the parameter information includes, but is not limited to, a click-through rate, for example, a click-through rate of each presentation information for the presentation information, and the network device determines, from one or more presentation information in the presentation information category, the presentation information with a higher click-through rate as the target presentation information according to the click-through rate of each presentation information. For example, after the network device determines the presentation information category of the target presentation information, the target presentation information is determined according to the click rate of one or more pieces of presentation information in the presentation information category, and for example, the network device takes the presentation information with a high click rate in the presentation information category as the target presentation information. In the embodiment, the network device screens out the target presentation information which is more interesting to the user for the user based on the parameter information of the presentation information, so that the click probability of the user on the target presentation information is increased, and the income brought by the target presentation information is also improved after the target presentation information is clicked and checked.

In some embodiments, the step S102 includes: the network equipment responds to the channel access request, obtains book information flow corresponding to the reading channel from a book database, and determines bookshelf description vectors of the book information flow according to the book description vectors of each book in one or more books in the book information flow; and the network equipment searches target presentation information corresponding to the reading channel in the presentation information database according to the bookshelf description vector, wherein the class description vector of the presentation information category corresponding to the target presentation information is matched with the bookshelf description vector. In some embodiments, the reading channels include a plurality of book categories, for example, referring to fig. 5, books are classified in the reading channels, reading channel 1 reads channel 1, reading channel 2 reads channel 2, and there is a book information stream corresponding to each book category. In some embodiments, the user device informs the network device of the bookshelf location where the user is currently located (e.g., it is reading channel 1 that the user is currently accessing) by sending a channel access request to the network device. In some embodiments, the book information stream currently corresponding to the reading channel includes a book information stream corresponding to a book category in the reading channel currently being viewed by the user, and the book information stream includes one or more books under the book category. In some embodiments, each book has its own book description vector (e.g., description information such as book category and book name), and the network device determines the bookshelf description vector of the book information flow according to the book description vector of each of one or more books in the acquired book information flow, for example, if the book description vectors in the book information flow all include description information of "hallucinations type", the bookshelf description vector of the book information flow is determined to be hallucinations type. Further, the network device searches for target presentation information corresponding to the reading channel in a presentation information database according to the bookshelf description vector, for example, the network device searches for target presentation information corresponding to a book category of the hallucinations type in the presentation information database. In some embodiments, the presentation information database includes a plurality of presentation information, each presentation information has a class description vector of its own presentation information category, and the network device searches, according to the bookshelf description vector of the book information stream, the class description vector matching the bookshelf description vector in the presentation information database, so as to determine one or more corresponding target presentation information from the target presentation information categories corresponding to the class description vector. In this embodiment, the network device determines, based on a book description vector of each of one or more books in a book information stream, a bookshelf description vector of the book information stream, further queries, according to the bookshelf description vector, a class description vector matched with the bookshelf description vector in a presentation information database, further determines a target presentation information category corresponding to the class description vector, and further determines one or more target presentation information in the target presentation information category. In this embodiment, the corresponding target presentation information is determined by using a description vector method, so that the real-time property of query matching is ensured to a certain extent, for example, the network device does not need to determine the mapping relationship between the book category and the presentation information category in advance, and can determine one or more target presentation information corresponding to the book information stream in real time based on the book description information of the books in the book information stream.

Fig. 4 shows a flowchart of a method for providing book information in a reading application according to another embodiment of the present application, the method being applied to a user equipment, and the method including step S201, step S202, and step S203.

Specifically, in step S201, the user equipment transmits a channel access request to the corresponding network equipment in response to a reading operation of the user on a reading channel of a reading channel in the reading application. In some embodiments, the reading operation includes, but is not limited to, a user clicking on a reading channel, e.g., a user clicking into a reading channel in a reading application, in some embodiments, the reading channel includes a book category, and the reading operation includes a user clicking on a reading operation of a book category in a reading channel, e.g., a user clicking on a book category of an hallucinogen type in a reading channel, under which one or more books of the hallucinogen type are presented. In some embodiments, the user device sends a channel access request to the corresponding network device in response to a user's reading operation of a reading channel of a reading application to tell the network device that the user currently wants to access the reading channel of the reading application.

In step S202, the user equipment receives a book information stream returned by the network equipment and one or more target presentation information corresponding to the book information stream, where a book of the book information stream matches a presentation information category of the target presentation information. In some embodiments, the book information stream is sent to the user device by a network device, for example, the network device sends the acquired book information stream and the corresponding one or more target presentation information together to the user device.

In step S203, the user equipment presents the book information stream in the reading channel, where the book information stream includes the target presentation information. In some embodiments, the target presence information is added to the book information stream by the user device, for example, the user device receives the book information stream and the corresponding one or more target presence information sent by the network device and adds the one or more target presence information to the book information stream; in other embodiments, the target presence information is added to the book information stream by the network device, for example, the network device adds the target presence information to the book information stream and sends the book information stream with the target presence information added thereto to the user device, and the user device receives the book information stream with the target presence information added thereto and can directly present the book information stream on the user device side.

For example, referring to the interface diagram shown in fig. 5, after the user enters a reading channel, click a reading channel 1 (e.g., travel class) in the reading channel, and the user equipment sends a channel access request to the corresponding network device in response to the reading operation. Further, the user device receives a book information stream (e.g., the book information stream includes one or more books of the travel class) and one or more corresponding target presentation information (e.g., advertisement of travel tickets) sent by the network device. In some embodiments, the user device inserts target presentation information into the book information stream, for example, the interface schematic shown in fig. 5, the book information stream includes book 1, book 2, book 3, and book 4, the user device adds the target presentation information to the back of book 2, and presents the book information stream with the target presentation information added to the user.

In some embodiments, the method further comprises step S204 (not shown). In step S204, the user equipment caches the one or more target presence information locally on the user equipment; detecting whether the quantity of target presentation information locally cached by the user equipment meets a cache quantity threshold value; the step S203 includes: if the number of the target presentation information locally cached by the user equipment does not meet the cache number threshold, sending request information about the target presentation information to the network equipment; if yes, at least one piece of target presentation information is locally acquired from the user equipment; and the user equipment presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information. In some embodiments, the user device caches the received one or more target presentation information locally at the user device for later obtaining corresponding target presentation information locally from the user device in time during use, and inserts the obtained target presentation information into an appropriate position of a book information stream (for example, based on a preset rule, 1 target presentation information is added after 2 books, or 1 target presentation information is added after 3 books). Cache in some embodiments, the user device caches the received one or more target presentation information locally at the user device. In some embodiments, the cache number threshold includes, but is not limited to, 2, 3, 4, etc. cache number information, for example, when the number of target presence information cached locally by the user equipment is less than the cache number threshold (e.g., 2), request information about the target presence information is sent to the network device to request the network device to send target presence information corresponding to the book information stream to the user equipment. For example, as the user slides the "book information stream," different "advertising information" is inserted in real time. For another example, "when the user clicks a book category in the reading channel," a bookshelf sub-information stream that matches the book category in the "book information stream" is presented, and advertisement information that matches the book category is presented in the bookshelf sub-information stream. In other embodiments, if the target presence information cache cached locally at the user equipment is expired or the target presence information (e.g., an advertisement) cached locally at the user equipment has been triggered to be presented, the user equipment sends request information about the target presence information to the network equipment to request the network equipment to return new target presence information. In this embodiment, the user equipment caches target presentation information sent by the network equipment in the local of the user equipment, when a user triggers to view a book information stream, the user equipment obtains the target presentation information from the local of the user equipment and inserts the target presentation information into the book information stream, and when the amount of the local target presentation information of the user equipment is insufficient, the user equipment timely requests the network equipment to return the target presentation information, so that new target presentation information which is not viewed by the user can be timely inserted into the book information stream. In some embodiments, the book information stream is generated by the user device according to one or more books added to the reading channel by the user, for example, the user device generates book information streams corresponding to different book categories according to book categories to which the books belong, and the user device caches the received target presentation information locally in the user device, when the user views the reading channel, for example, the user views books in hallucinography categories in the reading channel, the user device obtains the target presentation information corresponding to the hallucinography categories matching from the local database, and inserts the target presentation information into the book information stream. In other embodiments, the book information stream is sent to the user equipment by a network device, and the network device sends one or more target presentation information items corresponding to the book information stream to the user equipment, the user equipment caches the received one or more target presentation information items locally at the user equipment, when a user views a reading channel, for example, the user views a book in a hallucinography class in the reading channel, and the user equipment obtains the target presentation information items corresponding to the hallucinography class matching from a local database and inserts the target presentation information items into the book information stream.

In some embodiments, the presenting the book information stream in the reading channel, wherein the target presentation information is included in the book information stream, includes: the user equipment places the target presentation information in a corresponding target position in the book information stream according to the arrangement combination information corresponding to the book information stream; and the user equipment presents the book information stream in the reading channel, wherein the target presentation information is placed in the target position. In some embodiments, the network device sends the acquired book information stream and one or more target presentation information (e.g., advertisement information) to the user device, and the user device receives the book information stream and the one or more target presentation information, and selects or arbitrarily selects one target presentation information from the received one or more target presentation information to present in an appropriate position in the book information stream when the user device needs to insert the target presentation information (e.g., advertisement information) into the book information stream. For example, the arrangement combination information is "2 books +1 entry mark presentation information", the book information stream received by the user equipment includes 4 books, and the user equipment selects one optional target presentation information from the received one or more target presentation information to be placed in the middle of the 4 books according to the arrangement combination information, for example, referring to the interface diagram shown in fig. 5, the target presentation information is added behind the

books

1 and 2.

Of course, those skilled in the art will appreciate that the above described permutation and combination information is merely exemplary, and that other permutation and combination information that may exist or may occur in the future, such as may be suitable for use in the present application, is also included within the scope of the present application and is included by reference herein.

Fig. 7 illustrates a block diagram of a network device for providing bookshelf information in a reading application, the device including one module, two modules, and three modules, according to an embodiment of the present application.

Specifically, the module is configured to receive a channel access request, sent by a user equipment, for a reading channel of a reading application in the user equipment. In some embodiments, the user device has a reading application installed therein, and the user reads books such as novels and network articles through the reading application. In some embodiments, the reading channel includes, but is not limited to, a bookshelf reading channel, a book city reading channel, a library reading channel, and the like, and one or more books corresponding to the reading channel are displayed under the reading channel, and the books belong to the same book category. Such as boy channels, girl channels, history channels, talk channels, metropolitan channels, military channels, etc. In some embodiments, the reading channel is a bookshelf reading channel for collecting books that the user likes or is currently reading, for example, the user clicks the reading channel to display the books collected by the user under the reading channel. For example, the user adds book 1 and book 2 to the reading channel, and then the user can quickly find book 1 and book 2 directly from the reading channel, for example, referring to the interface schematic diagram shown in fig. 5 or fig. 6, book 1, book 2, book 3, and book 4 are books added to the reading channel by the user, and the user can conveniently find a desired book in the reading channel by adding the books to the reading channel. In some embodiments, the network device learns that a user is about to enter a reading operation of a reading channel based on a channel access request sent by a user device, for example, the user clicks the reading channel in a reading application, and the user device sends a channel access request to the network device in response to the reading operation of the user on the reading channel, wherein the channel access request includes access location information (for example, a bookshelf reading channel) accessed by the user. Further, the network device receives the channel access request.

And the second module is used for responding to the channel access request, acquiring a book information stream corresponding to the reading channel, and determining one or more target presentation information corresponding to the book information stream, wherein the book of the book information stream is matched with the presentation information category of the target presentation information. In some embodiments, the targeted presentation information includes, but is not limited to, advertising information, promotional information, and the like. Here, those skilled in the art will appreciate that information flows have both broad and narrow meanings. It refers broadly to a group of information in the process of moving in the same direction in space and time, which have a common information source and receiver of information, i.e. the set of all information passed from one information source to another. The narrow meaning refers to the transmission movement of information, which is performed through a certain channel according to certain requirements in the condition of modern information technology research, development and application. In some embodiments, one or more books are included in one of the bookshelf information streams; in some embodiments, one or more books in a bookshelf information stream belong to the same book category (e.g., martial arts, hallucinations, etc. book categories). In some embodiments, the presentation information categories (e.g., advertising categories) include, but are not limited to, travel, automobile, cosmetics, mother and baby, and the like. In some embodiments, the books of the bookshelf information stream match the presentation information categories of the target presentation information, including but not limited to the book categories of the books in the bookshelf information stream matching the presentation information categories of the target presentation information to be inserted into the bookshelf information stream. For example, the book category of "travel category" is in matching association with the presentation information category (e.g., advertisement category) of "travel ticket"; the "President" book category is in matching association with the presentation information category (e.g., advertisement category) of "cosmetics". In this embodiment, the network device, in response to a channel access request sent by a user device, obtains a bookshelf information stream corresponding to the reading channel, and determines one or more target presentation information to be inserted into the bookshelf information stream, so as to insert target presentation information matched with books (e.g., book categories) of the bookshelf information stream into the bookshelf information stream. The book is matched with the type of the presented information, so that on one hand, the probability of clicking and checking the target presented information by a user can be improved, and the releasing effect of the target presented information is improved; on the other hand, the relevance between the books in the bookshelf information flow and the target presentation information is increased, and the target presentation information is not very obtrusive in presentation.

And a third module, configured to send the book information stream and at least one piece of the target presentation information to the user equipment as response information of the channel access request. In some embodiments, the network device sends the acquired book information stream and at least one piece of target presentation information to the user device, so that the user device presents the book information stream and the at least one piece of target presentation information in a reading application.

In some embodiments, the two modules include a one-two-one module (not shown) and a two-two module.

And the second module is used for responding to the channel access request and acquiring the current corresponding book information flow of the reading channel from a book database, wherein the book information flow comprises one or more books of the same book category.

And the second module and the third module are used for determining one or more target presentation information corresponding to the book information flow from a presentation information database, wherein the book of the book information flow is matched with the presentation information category of the target presentation information.

Here, the specific implementation of the first, second and third modules is the same as or similar to the embodiment of the step S1021 and the step S1022, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the one, two, and one modules include a one, two, one module (not shown) and a one, two, and one module.

And the one-to-one module is used for responding to the channel access request and acquiring one or more books collected in the reading channel by the user from a book database according to the user identification information corresponding to the user equipment.

And a second module, a third module, a fourth module and a fourth module, wherein the second module is used for determining and generating book information flow corresponding to the reading channel according to the book category of each book in the one or more books, and the book information flow comprises one or more books of the same book category.

Here, the specific implementation of the first, second, and first and second modules is the same as or similar to the embodiment of the step S10211 and the step S10212, and therefore, the detailed description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the one or two modules are configured to: and if the books collected in the reading channel by the user meet the triggering condition for generating the book information flow, determining to generate the book information flow corresponding to the current reading channel according to the book type of each book in the one or more books, wherein the book information flow comprises one or more books of the same book type.

Here, the specific implementation of the first, second, and third modules is the same as or similar to the embodiment of the step S10212, and therefore, the detailed description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the channel access request includes access location information of the user to the reading channel, and the one-two module is to: and determining one or more target presentation information corresponding to the book information flow of the reading channel from a presentation information database according to the access position information, wherein the book of the book information flow is matched with the presentation information category of the target presentation information.

Here, the specific implementation of the first module, the second module, and the third module is the same as or similar to the embodiment of the step S1022, and therefore, the detailed description is omitted, and the detailed implementation of the first module, the second module, and the third module is incorporated herein by reference.

In some embodiments, the trigger condition comprises at least one of:

In some embodiments, the one-two-module includes a one-two-one module (not shown) and a two-module.

In step S10221, a module of one, two, and one is used to determine a target presentation information category corresponding to the book information stream from a presentation information database according to the book category corresponding to the book information stream, where the presentation information database includes one or more mapping relationships, and a mapping relationship exists between the book information stream and the target presentation information category.

In step S10222, a module of one, two, or two is used to determine one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, where a book of the book information stream matches the presentation information category of the target presentation information.

Here, the specific implementation of the above-mentioned first, second and first modules and second, second and first modules is the same as or similar to the embodiment of the step S10221 and the step S10222, and therefore, the detailed description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the apparatus further comprises a fourth module (not shown) for establishing the one or more mapping relationships in the presence information database.

Here, the example of the specific implementation manner of the above-mentioned four modules is the same as or similar to the embodiment of the step S104, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned four modules is incorporated herein by reference.

In some embodiments, the first module, the second module, the third module, the fourth module, the fifth module, the sixth module, the seventh module, the eighth module, the seventh module.

Here, the specific implementation of the first, second and third modules is the same as or similar to the embodiment of the step S10222, and therefore, the detailed description thereof is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the first module and the second module are configured to, in response to the channel access request, obtain a book information stream currently corresponding to the reading channel from a book database, and determine a bookshelf description vector of the book information stream according to a book description vector of each of one or more books in the book information stream; and the network equipment searches target presentation information corresponding to the reading channel in the presentation information database according to the bookshelf description vector, wherein the class description vector of the presentation information category corresponding to the target presentation information is matched with the bookshelf description vector.

Here, the specific implementation of the first and second modules is the same as or similar to the embodiment of the step S102, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

Fig. 8 illustrates a block diagram of a user device for providing bookshelf information in a reading application according to another embodiment of the present application, the device including two-in-one modules, two-in-two modules, and two-in-three modules.

Specifically, the first module is configured to send a channel access request to a corresponding network device in response to a reading operation of a user on a reading channel of a reading channel in the reading application. In some embodiments, the reading operation includes, but is not limited to, a user clicking on a reading channel, e.g., a user clicking into a reading channel in a reading application, in some embodiments, the reading channel includes a book category, and the reading operation includes a user clicking on a reading operation of a book category in a reading channel, e.g., a user clicking on a book category of an hallucinogen type in a reading channel, under which one or more books of the hallucinogen type are presented. In some embodiments, the user device sends a channel access request to the corresponding network device in response to a user's reading operation of a reading channel of a reading application to tell the network device that the user currently wants to access the reading channel of the reading application.

And a second module, configured to receive a book information stream returned by the network device and one or more pieces of target presentation information corresponding to the book information stream, where a book of the book information stream matches a presentation information category of the target presentation information. In some embodiments, the book information stream is sent to the user device by a network device, for example, the network device sends the acquired book information stream and the corresponding one or more target presentation information together to the user device.

And a second module and a third module, which are used for presenting the book information flow in the reading channel, wherein the book information flow comprises the target presentation information. In some embodiments, the target presence information is added to the book information stream by the user device, for example, the user device receives the book information stream and the corresponding one or more target presence information sent by the network device and adds the one or more target presence information to the book information stream; in other embodiments, the target presence information is added to the book information stream by the network device, for example, the network device adds the target presence information to the book information stream and sends the book information stream with the target presence information added thereto to the user device, and the user device receives the book information stream with the target presence information added thereto and can directly present the book information stream on the user device side.

In some embodiments, the apparatus further comprises two or four modules (not shown). A fourth module for caching the one or more target presentation information locally on the user equipment; detecting whether the amount of target presentation information stored locally by the user equipment meets a storage amount threshold; the two and three modules are used for: if the number of the target presentation information locally stored by the user equipment does not meet the storage number threshold, sending request information about the target presentation information to the network equipment; if yes, at least one piece of target presentation information is locally acquired from the user equipment; and the user equipment presents the book information stream in the reading channel, wherein the book information stream comprises the target presentation information.

Here, examples of specific implementations of the two-four module and the two-three module are the same as or similar to the embodiments of the step S204 and the step S203, and therefore are not repeated herein, and are included herein by reference.

In some embodiments, the presenting the book information stream in the reading channel, wherein the target presentation information is included in the book information stream, includes: the user equipment places the target presentation information in a corresponding target position in the book information stream according to the arrangement combination information corresponding to the book information stream; the user equipment presents the book information stream in the reading channel, wherein the target presentation information is placed in the target position of the book information stream. In some embodiments, the network device sends the acquired book information stream and one or more target presentation information (e.g., advertisement information) to the user device, and the user device receives the book information stream and the one or more target presentation information, and selects or arbitrarily selects one target presentation information from the received one or more target presentation information to present in an appropriate position in the book information stream when the user device needs to insert the target presentation information (e.g., advertisement information) into the book information stream. For example, the arrangement combination information is "2 books +1 entry mark presentation information", the book information stream received by the user equipment includes 4 books, and the user equipment selects one optional target presentation information from the received one or more target presentation information to be placed in the middle of the 4 books according to the arrangement combination information, for example, referring to the interface diagram shown in fig. 5, the target presentation information is added behind the

books

1 and 2.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in fig. 9, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing book information in a reading application, applied to a network device, wherein the method comprises the following steps:

2. The method of claim 1, wherein the obtaining a book information stream corresponding to the reading channel and determining one or more target presentation information corresponding to the book information stream in response to the channel access request comprises:

responding to the channel access request, and acquiring a book information stream corresponding to the reading channel from a book database, wherein the book information stream comprises one or more books of the same book category;

and determining one or more target presentation information corresponding to the book information stream from a presentation information database, wherein the book of the book information stream is matched with the presentation information category of the target presentation information.

3. The method of claim 2, wherein the obtaining a book information stream corresponding to the reading channel from a book database in response to the channel access request, wherein the book information stream includes one or more books of a same book category comprises:

responding to the channel access request, and acquiring one or more books collected in the reading channel by the user from a book database according to user identification information corresponding to the user equipment;

and generating book information flow corresponding to the reading channel according to the one or more books, wherein the one or more books belong to the same book category.

4. The method of claim 3, wherein the generating a book information stream corresponding to the reading channel according to the one or more books, wherein the one or more books belong to a same book category comprises:

and if the books collected in the reading channel by the user meet the triggering condition for generating the book information flow, generating the book information flow corresponding to the reading channel according to the one or more books, wherein the one or more books belong to the same book category.

5. The method of claim 4, wherein the trigger condition comprises at least one of:

the number of books collected by the user in the reading channel meets a predetermined number threshold;

the book category collected by the user in the reading channel satisfies a predetermined book category.

6. The method of claim 2, wherein the channel access request includes access location information of the user to the reading channel, and the determining one or more target presentation information corresponding to the book information stream from a presentation information database includes:

and determining one or more target presentation information corresponding to the book information flow of the reading channel from a presentation information database according to the access position information, wherein the book of the book information flow is matched with the presentation information category of the target presentation information.

7. The method of claim 2, wherein the determining one or more target presence information corresponding to the book information stream from a presence information database comprises:

determining a target presentation information category corresponding to the book information stream from a presentation information database according to the book category corresponding to the book information stream, wherein the presentation information database comprises one or more mapping relations, and the book category corresponding to the book information stream and the target presentation information category have a mapping relation;

and determining one or more pieces of presentation information corresponding to the target presentation information category as the target presentation information, wherein the book of the book information stream is matched with the presentation information category of the target presentation information.

8. The method of claim 7, wherein the method further comprises:

and establishing the one or more mapping relations in the presentation information database.

9. The method of claim 8, wherein the establishing the one or more mappings in the presence information database comprises:

counting click ratio information of the presentation information of each presentation information category in the book information stream of each book category;

and determining the book type corresponding to the book information stream of which the click ratio information is greater than or equal to the click ratio threshold value as the book type having a mapping relation with the presentation information type of the presentation information, and establishing the mapping relation between the book type and the presentation information type.

10. The method of claim 7, wherein the determining one or more pieces of presence information corresponding to the target presence information category as the target presence information comprises:

and determining at least one piece of target presentation information according to the parameter information of each piece of presentation information in one or more pieces of presentation information corresponding to the target presentation information category, wherein the book of the book information stream is matched with the presentation information category of the target presentation information.

11. The method of claim 1, wherein the obtaining a book information stream corresponding to the reading channel and determining one or more target presentation information corresponding to the book information stream in response to the channel access request comprises:

responding to the channel access request, acquiring a book information stream corresponding to the reading channel from a book database, and determining a book description vector of the book information stream according to the book description vector of each book in one or more books in the book information stream;

and searching target presentation information corresponding to the reading channel in the presentation information database according to the book description vector, wherein the class description vector of the presentation information category corresponding to the target presentation information is matched with the book description vector.

12. A method for providing book information in a reading application, applied to a user device, wherein the method comprises:

13. The method of claim 12, wherein the method further comprises:

caching the one or more target presentation information locally at the user device;

detecting whether the quantity of target presentation information locally cached by the user equipment meets a cache quantity threshold value;

presenting the book information stream in the reading channel, wherein the book information stream includes the target presentation information, and the presenting includes:

if the number of the target presentation information locally cached by the user equipment does not meet the cache number threshold, sending request information about the target presentation information to the network equipment; if yes, at least one piece of target presentation information is locally acquired from the user equipment;

14. The method of claim 12 or 13, wherein said presenting the book information stream in the reading channel, wherein the target presentation information is included in the book information stream, comprises:

according to the arrangement combination information corresponding to the book information stream, the target presentation information is placed in a corresponding target position in the book information stream;

presenting the book information stream in the reading channel, wherein the target presentation information is placed in the target location.

15. A method for providing book information in a reading application, wherein the method comprises:

16. An apparatus for providing book information in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 14.

17. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-14.