CN112306606A

CN112306606A - Method and equipment for presenting control style

Info

Publication number: CN112306606A
Application number: CN202011195945.5A
Authority: CN
Inventors: 邹炜; 王旭莹
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-10-30
Filing date: 2020-10-30
Publication date: 2021-02-02

Abstract

The application aims to provide a method and equipment for presenting control styles, and the method comprises the following steps: responding to a target page trigger event in the user equipment, and detecting whether a target user in the target page trigger event meets a preset condition; if the target user meets the preset condition, presenting a first control style corresponding to the target user in the target page; and otherwise, presenting a second control style in the target page. The method and the device have the advantage that the user is not easy to generate visual fatigue on the control style to influence the click rate of the control.

Description

Method and equipment for presenting control style

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for rendering control styles.

Background

With the development of the mobile internet, whether on the PC side or the client side, the click rate in the page is pursued, and generally, the user is guided to click by the buttons in the page, and the buttons of a specific function usually have only one fixed style and are often repeatedly presented to the user.

Disclosure of Invention

One object of the present application is to provide a method and apparatus for rendering control styles.

According to one aspect of the application, a method for presenting control styles is provided and applied to user equipment, and the method comprises the following steps:

responding to a target page trigger event in the user equipment, and detecting whether a target user in the target page trigger event meets a preset condition;

if the target user meets the preset condition, presenting a first control style corresponding to the target user in the target page; and otherwise, presenting a second control style in the target page.

According to an aspect of the present application, there is provided a user device for rendering control styles, the device comprising:

the one-to-one module is used for responding to a target page triggering event in the user equipment and detecting whether a target user in the target page triggering event meets a preset condition or not;

a module, configured to present a first control style corresponding to the target user in the target page if the target user meets the preset condition; and otherwise, presenting a second control style in the target page.

According to an aspect of the present invention, there is provided an apparatus for rendering a control style, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the invention, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the user equipment responds to the target page triggering event in the user equipment, and whether the target user in the target page triggering event meets the preset condition is detected; if the target user meets the preset condition, presenting a first control style corresponding to the target user in the target page; and otherwise, presenting a second control style in the target page. Different from the prior art that only one fixed style is arranged in one control (for example, a button), the method and the device can present different style information to users according to the user preferences of different users, so that the situations that the fixed style easily causes visual fatigue of the users and influences the click rate of the control and the like are avoided, and the popular favorite pocket bottom control style is presented to the users under the condition that the users do not have the favorite control style, so that different control styles are presented to the users, the click rate of the control is improved, and the conversion rate of the results achieved by the control is achieved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a schematic diagram for rendering control styles, according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a method for rendering control styles in accordance with another embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method for rendering control styles in accordance with yet another embodiment of the present application;

FIG. 4 illustrates a device structure diagram of a user device for rendering control styles according to one embodiment of the present application;

FIG. 5 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates a typical scenario of the present application, where a user holds a user device, and responds to a user's trigger operation on a page in the user device (for example, opening a page in an application), the user device searches user portrait information corresponding to the user identifier according to the user identifier of the user, where the user portrait refers to a tagged user model abstracted according to user attributes, user preferences, habits, user behaviors, and so on, colloquially speaking, tagging the user, and the tag is a highly refined feature identifier obtained by analyzing the user information, and the tagging can describe the user with some highly generalized and easily understood features. In some embodiments, the user portrayal may be applied to various applications that serve users based on user personalization, such as personalized recommendations, advertising systems, campaign marketing, content recommendations, and the like. For example, information such as the sex of the buyer can be determined with a certain probability by using recipient information related to online shopping and machine learning. In some embodiments, the user representation information may be determined by machine learning the identity information of the user, a review or operational record of the user, system settings of the user device, and related information of the user device, among others, wherein the machine learning may be based on various means, such as logistic regression, clustering, or neural networks, deep neural networks, and the like. And the user equipment extracts a control style of the control which is preferred to be used by the user or clicked by the user at a high probability according to the user portrait information of the user, wherein the control comprises a button for guiding the user to click or being clicked by the user, and the control style comprises a frame forming the appearance of the button, filling, a file and a color combination. And then, when the page is presented by the user equipment, presenting the control formed in the control style in the page, wherein the user equipment comprises but is not limited to electronic equipment with a touch screen, such as a mobile phone, a tablet and a computer.

Fig. 2 shows a method for presenting control styles, applied to a user equipment, according to an embodiment of the present application, and the method includes steps S101 and S102.

In step S101, the user equipment responds to a target page trigger event in the user equipment, and detects whether a target user in the target page trigger event meets a preset condition. The triggering event comprises a direct triggering operation of a target user on the target page or comprises that the target page is triggered due to other operations of the target user in the user equipment. When the target page is triggered, the user equipment detects whether the user equipment meets a preset condition, wherein in some embodiments, the preset condition includes at least any one of the following conditions:

1) the control style user image information of the target user exists;

2) the number of controls clicked by the target user in the history is larger than a preset number threshold. For example, the user equipment determines user portrait information of a target user according to user identification information of the target user, and if control style preference information corresponding to the target user exists in the user portrait information of the target user, the user equipment determines that the control style user portrait information of the target user exists, where the control style preference information is determined according to a plurality of control styles clicked historically by the target user, or the control style preference of the target user is obtained through planned training, for example, through presentation of preset control styles and screening of click rates of each preset control style by the target user, preference information about button styles of the target user is generated after machine learning training, and control style user portrait information of the target user is formed based on the preference information, where the preset control includes a preset border of multiple styles, Random combinations of fills, patterns, and colors. For another example, on the premise that the number of controls that the target user has clicked historically is greater than the preset number threshold, the user equipment determines that the control preference style information of the target user can be determined according to a plurality of control styles corresponding to the number of controls, so as to provide a basis for subsequently presenting style information to the user in a personalized manner.

In step S102, if the target user meets the preset condition, the user equipment presents a first control style corresponding to the target user in the target page; and otherwise, presenting a second control style in the target page. For example, on the premise that the target user satisfies the preset condition, the user equipment confirms that the target user has a preference for a corresponding control style, so as to display a first control style preferred by the target user. On the premise that the target user does not meet the preset condition, the user equipment determines that the click rate generated by the historical control style click of the target user is not enough to form the control style user image information of the user, and on the premise, the user equipment presents a second control style for the target user in a target page, for example, the second control style is a bottom-pocket control style (for example, a style which is provided when the user does not have a corresponding preference control style and is most likely to obtain the user click), the bottom-pocket control style comprises a result which is settled by clicking of a large number of other users, and the result is used for indicating the control style information preferred by the large number of other users (for example, the click rate of the preferred control style information is higher).

For example, a user holds a user device, the user triggers a page in the user device, after the user device determines that a control (e.g., a button) exists in the page, user portrait information of the user is determined according to a user identifier of the user, portrait information about a control style exists in the user portrait information, for example, a white frame, a red background, a white word and a text pattern are advertisement-free button styles preferred by the user, and the user device renders the button style to be presented in the page.

In some embodiments, in step S102, if the target user meets the preset condition and a target control exists in the target page, the user equipment presents the target control in a first control style in the target page; and otherwise, presenting the target control in a second control style in the target page. For example, in response to a target page trigger event in the user equipment, the user equipment detects in advance whether one or more controls exist in the target page, and if no control (for example, a button clicked by a user) exists in the target page, the user equipment presents the target page; if the target page comprises one or more controls (for example, buttons clicked by a user), the user equipment takes any one of the one or more controls as a target control, or takes all the controls as a target control, on the premise that the target user meets the preset condition, the user equipment acquires one or more preferred control styles of the target user, and if the number of the target controls in the target page is one, the user equipment selects one control style with the highest preference degree in the one or more preferred control styles to be used for presenting the target control, or selects any one control style to be used for presenting the target control. In some embodiments, if at least one target control exists in the target page, the user equipment selects a control style with the highest preference degree in the one or more preference control styles to be used for presenting each target control in the at least one target control, or the user equipment allocates a control style to each target control from the one or more preference control styles according to the historical click rate of each target control, wherein the preference degree of each control style matches (e.g., is in a direct relationship with) the historical click rate of the target control. On the basis, when the target user views the target page, the target user does not refuse to click the control due to the fixed control style, and therefore the click rate of the control is improved.

In some embodiments, the preset condition includes that control style user portrayal information of the target user exists; if the target user meets the preset condition and a target control exists in the target page, presenting the target control in a first control style in the target page, including: inquiring in the mapping relation between the user portrait and the control style according to the control style user portrait information of the target user so as to determine a first control style corresponding to the control style user portrait information of the target user; and presenting the target control in a first control style in the target page. For example, in the presence of control style user representation information for the target user, the user device may query a mapping between the user representation and the control style local to the user device, or, if the control style corresponding to the control style user portrait information of the target user is not queried in the local mapping relationship, the user equipment may send a control style acquisition request to the corresponding server, the server side stores mapping relations between user portrait information of a plurality of users and corresponding control styles, the server returns corresponding control styles to the user equipment based on the control style portrait information (for example, description information of the control styles clicked by the target user preference), and the user equipment presents the target control in a target page according to the returned control styles. Therefore, the corresponding control style can be quickly matched, and better page visual experience is provided for the user.

In some embodiments, the querying, according to the control style of the target user, in the mapping relationship between the user portrait and the control style to determine the first control style corresponding to the control style user portrait information of the target user includes: inquiring in the mapping relation between the user portrait and the control style according to the control style user portrait information of the target user so as to determine a candidate first control style corresponding to the control style user portrait information of the target user; and replacing the corresponding style element in the candidate first control style by the core style element of the target control to generate the first control style. For example, on the premise that the user equipment determines a candidate first control style according to the control style user portrait information of the target user, the user equipment then determines core style elements of the target control, where the core style elements include a style that is most intuitively presented by the control and is used for representing the purpose or function of the control, for example, a START control in a game page, and a game can be started by clicking the START control, where a style (e.g., "START") or a pattern style (e.g., "triangle with one side horizontal and one corner right forward") on the START control can be regarded as the core style element of the START control, and for example, a power-on and-off control on a mobile device such as a computer or a mobile phone, and a device can be turned on or off by clicking the control, where a pattern on the power-on and-off control (for example, the 'pattern of inserting a vertical line on the upper part of the circle') text style ("off", "on", "off") or bottom color style ("full red", "full green") can be regarded as the core style element of the on-off control. Of course, those skilled in the art will appreciate that the core style components described above are merely exemplary, and that other core style components, now known or later developed, that may be suitable for use in the present application are also included within the scope of the present application and are hereby incorporated by reference. And the user equipment replaces the core style element of the target control with the corresponding style element in the candidate first control style to generate the first control style. For example, the core style element includes a pattern of a target button, and the user equipment deletes the pattern style element in the candidate first control style, and combines the pattern of the target button and the candidate first control style after deleting the pattern style element to generate the first control style. Therefore, when a subsequent user uses the target control presented in the first control style, the function of the target control can be quickly determined, and clicking is carried out to meet the requirement of clicking of the user. In some embodiments, the method further comprises step S103 (not shown), and in step S103, the user equipment determines the core style element of the target control. For example, if a target control exists in the target page, the user equipment first determines a core style element of the target control, for example, the core style element includes a style which is most intuitively presented in one control and is used for representing the use or the function of the control, and on the premise of determining the core style element, the user equipment determines other style elements except the core style element in the control style of the target control. For example, the user equipment determines, according to the user portrait information of the target user, other style elements in the control style of the target control, except for the core style element, for example, the core style element is a pattern on the target control, taking one of the other style elements as an example (for example, a text), the user equipment determines, according to the user portrait information of the target user, that the target user prefers to click on a control with a "certain" text, thereby determining that the "certain" text is one of the other style elements, taking another one of the other style elements as an example (for example, a control background), the user equipment determines, according to the user portrait information of the target user, that the target user prefers to click on a control with a full-red background, thereby determining that the full-red background is one of the other style elements, and so on, and the user equipment determines other style elements except the core style element in the control style of the target control according to the user portrait information and combines the other style elements with the core style element to present the target button. In this case, the style of the control better conforms to the preference of the target user, so that the click rate of the user on the control is improved.

In some embodiments, the determining the core style element of the target control comprises: and determining a core style element of the target control according to the functional description information of the target control, wherein the core style element is used for representing the functional description information of the target control. The function description information is used for describing the purpose of the target control, for example, the function description information of the target control is that the user can perform a backlog reminder at each fixed time by clicking the target control, the user equipment determines that the main function of the target control is reminder according to the function description information, so as to determine a core style element according to the main function, for example, the style element corresponding to the reminder function may include any one of a literature (e.g., a text "reminder"), a pattern (e.g., a symbol "exclamation mark |), and a color (e.g., a pointed" red "). And according to the function description information of the control, the corresponding core style element can be quickly determined, and a basis is provided for the subsequent generation of the first control style.

In some embodiments, the method further comprises step S104 (not shown), and in step S104, the user equipment determines the second control style. For example, the second control style is a bottom-pocking control style, that is, on the premise that no pictorial information about the control style exists in the user portrait information of the target user, the user equipment queries the bottom-pocking control style for the target user, so that after the target user opens the target page, the control style of the control in the target page is a style preferred by a large number of users to a certain extent, and thus the click rate of the control in the target page is improved.

In some embodiments, said determining said second control style comprises: acquiring one or more control styles from a server, wherein the click rate of the one or more control styles is greater than a preset click rate threshold value, and the conversion rate of the one or more control styles is greater than a preset conversion rate threshold value; determining a control style from the one or more control styles as the second control style. For example, on the premise that the target user does not satisfy the preset condition, the user equipment determines a control style from one or more locally stored control styles as the second control style, or the user equipment sends an alternative control style obtaining request to a corresponding server to obtain one or more control styles, wherein the one or more control styles are determined by the server based on the control styles of the plurality of user preferences in the user representation of the plurality of users, or, the one or more control information is determined by presetting a plurality of test control styles by the server, clicking the test control styles by a large number of users and then learning by the machine, and the click rate of each control style in the one or more control styles is greater than a preset click rate threshold, and the conversion rate after being clicked is also greater than a preset conversion rate threshold. The second control style selected from the one or more control styles can meet the preference of the target user to a greater extent, so that the probability that the target user clicks the control in the target page is improved.

In some embodiments, said determining a control style from the one or more control styles as the second control style comprises: sequencing the one or more control styles according to the sum of the click rate and the conversion rate; and determining a control style from the one or more ordered control styles as the second control style, wherein the second control style is one of the first N control styles in the one or more ordered control styles, and N is a positive integer. For example, the user equipment obtains the one or more control styles and a click rate and a conversion rate corresponding to each control style, where the conversion rate is a probability (for example, a payment type control, a probability of final payment after the user clicks) achieved by a function or an indicator corresponding to a control after the user clicks a control, and sorts the one or more control styles from high to low according to a probability value of a sum of the click rate and the conversion rate, and in some embodiments, sorts the one or more control styles from high to low according to the probability value of the click rate or the conversion rate. Then, the user equipment takes the multiple control styles with the probability values, corresponding to the sum of the click rate and the conversion rate, larger than the preset probability threshold value as the first N control styles in the one or more control styles after sequencing, and directly selects one control style from the first N control styles as a second control style.

In some embodiments, said determining a control style from the ordered one or more control styles as the second control style comprises: selecting a control style from the one or more ordered control styles according to an ordering order to serve as a candidate second control style; detecting whether the number of times that the candidate second control styles are presented to the target user within the preset time is larger than a preset number threshold, if so, traversing the first N control styles according to the sorting sequence until the number of times that the determined second control styles are presented to the target user within the preset time is smaller than or equal to the preset number threshold; otherwise, determining the candidate second control style as the second control style. For example, the user equipment selects a control style from the one or more sorted control styles as a candidate second control style according to the sorting order, where the second control style is one of the top N control styles in the one or more sorted control styles, and detects whether the candidate second control style is presented within a preset time (e.g., one day, one month, etc.), or whether the number of times that the candidate second control style is presented to the target user within the preset time (e.g., one day, one month, etc.) is greater than a preset number threshold (e.g., 3 times), if so, the user equipment selects other control styles besides the candidate second control style from the top N control styles, for example, the control styles may be randomly selected or selected from high to low according to the sorting of the top N control styles, and until a control style is determined as the second control style, wherein the frequency of presenting the control style to the target user in a preset time is less than or equal to the preset frequency threshold. Therefore, the second control style presented to the target user and the previously presented control style have lower repetition degree, and the user is not easy to generate visual fatigue.

In some embodiments, the method further includes step S105 (not shown), in step S105, the user equipment performs machine learning on the trigger information of the second control style by the target user to train and generate control style user pictorial information of the target user. The trigger information comprises the clicking condition of the target user on the second control style, the probability of completing the index achieved by the control corresponding to the second control style after clicking, and the reaction time of the target user clicking the control corresponding to the second control style after the user equipment presents the target page. And the user equipment acquires the trigger information of the target user on the second control style when the target page is presented for multiple times, and machine learning is carried out on the trigger information of the target user on the second control style to generate control style preference information of the target user. And on the premise that the target user does not have control style user portrait information, the user equipment utilizes the second control information to click and probe the target user, and forms a probing model by using machine learning, so that the control style preferred by the target user is probed, the control style user portrait information of the target user is formed, and a basis is provided for matching the corresponding control style based on the user portrait information subsequently.

In some embodiments, the method further includes step S106 (not shown), and in step S106, the user equipment performs a function operation corresponding to the target control in response to a trigger operation of the target user on the target control presented in the first control style or the first control style. For example, for the same target control in the target page, whether the target control is presented in the first control style or the second control style, in response to a trigger operation (e.g., clicking, sliding, etc.) on the target control by the target user, the functions performed by the target control are consistent and only differ in control style. Therefore, the same control has different control styles to be presented under different conditions, and different attention experiences are given to users.

FIG. 3 is a flowchart of a method for presenting control styles, according to an embodiment of the present application, a user device detects whether a user has a preference for a button style in response to a user's trigger operation on an advertisement page, where the advertisement page is used as a hosted presentation page for a button, and if so, the user device presents the button in the advertisement page in a button style corresponding to a user's icon; otherwise, the user equipment displays a button style combination under a high fever algorithm in the advertisement page and presents the buttons in the button style combination, wherein the high fever algorithm comprises a style result generated by clicking the button style by a large number of users, and the click rate and the conversion rate of the style in the style result are high. And meanwhile, the user equipment performs click trial for multiple users according to the pattern result obtained by the high-heat algorithm, and if the personalized button pattern portrait of the user is formed according to the trial model, the button is presented to the user according to the button pattern corresponding to the button pattern portrait.

FIG. 4 shows a user device for rendering control styles, according to one embodiment of the present application, including a one-module 101 and a two-module 102.

The one-to-one module 101 is configured to respond to a target page trigger event in the user equipment, and detect whether a target user in the target page trigger event meets a preset condition. The triggering event comprises a direct triggering operation of a target user on the target page or comprises that the target page is triggered due to other operations of the target user in the user equipment.

A second module 102, configured to, if the target user meets the preset condition, present a first control style corresponding to the target user in the target page; and otherwise, presenting a second control style in the target page. For example, on the premise that the target user satisfies the preset condition, the user equipment confirms that the target user has a preference for a corresponding control style, so as to display a first control style preferred by the target user. On the premise that the target user does not meet the preset condition, the user equipment determines that the click rate generated by the historical control style click of the target user is not enough to form the control style user image information of the user, and on the premise, the user equipment presents a second control style for the target user in a target page, for example, the second control style is a bottom-pocket control style (for example, a style which is provided when the user does not have a corresponding preference control style and is most likely to obtain the user click), the bottom-pocket control style comprises a result which is settled by clicking of a large number of other users, and the result is used for indicating the control style information preferred by the large number of other users (for example, the click rate of the preferred control style information is higher).

Here, the specific implementation of the above one-module 101 and two-module 102 is the same as or similar to the embodiment of step S101 and step S102 in fig. 2, and therefore, the detailed description is omitted, and the specific implementation is incorporated herein by reference.

In some embodiments, a secondary module 102, configured to present the target control in the target page in a first control style if the target user meets the preset condition and there is a target control in the target page; and otherwise, presenting the target control in a second control style in the target page. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the preset condition includes at least any one of:

the control style user image information of the target user exists;

the number of controls which are clicked by the target user in history is larger than a preset number threshold; here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the preset condition includes the presence of control style user portrayal information of the target user;

if the target user meets the preset condition and a target control exists in the target page, presenting the target control in a first control style in the target page, including:

inquiring in the mapping relation between the user portrait and the control style according to the control style user portrait information of the target user so as to determine a first control style corresponding to the control style user portrait information of the target user;

and presenting the target control in a first control style in the target page. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the querying, according to the control style of the target user, in the mapping relationship between the user portrait and the control style to determine the first control style corresponding to the control style user portrait information of the target user includes:

inquiring in the mapping relation between the user portrait and the control style according to the control style user portrait information of the target user so as to determine a candidate first control style corresponding to the control style user portrait information of the target user;

and replacing the corresponding style element in the candidate first control style by the core style element of the target control to generate the first control style. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the user device further comprises a triple module 103 (not shown), a triple module 103 for determining the core style element of the target control. An example of a specific implementation manner of the third module 103 is the same as or similar to the embodiment related to step S103 in fig. 2, and therefore is not described again, and is included herein by reference.

In some embodiments, the determining the core style element of the target control comprises:

and determining a core style element of the target control according to the functional description information of the target control, wherein the core style element is used for representing the functional description information of the target control. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the user equipment further comprises a quad-module 104 (not shown), a quad-module 104 for

Determining the second control style. An example of a specific implementation manner of the fourth module 104 is the same as or similar to the embodiment of step S104 in fig. 2, and therefore is not described again, and is included herein by reference.

In some embodiments, said determining said second control style comprises:

acquiring one or more control styles from a server, wherein the click rate of the one or more control styles is greater than a preset click rate threshold value, and the conversion rate of the one or more control styles is greater than a preset conversion rate threshold value;

determining a control style from the one or more control styles as the second control style. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, said determining a control style from said one or more control styles as said second control style comprises:

sequencing the one or more control styles according to the sum of the click rate and the conversion rate;

and determining a control style from the one or more ordered control styles as the second control style, wherein the second control style is one of the first N control styles in the one or more ordered control styles, and N is a positive integer. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, said determining a control style from the ordered one or more control styles as the second control style comprises:

selecting a control style from the one or more ordered control styles according to an ordering order to serve as a candidate second control style;

detecting whether the number of times that the candidate second control styles are presented to the target user within the preset time is larger than a preset number threshold, if so, traversing the first N control styles according to the sorting sequence until the number of times that the determined second control styles are presented to the target user within the preset time is smaller than or equal to the preset number threshold; otherwise, determining the candidate second control style as the second control style. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.

In some embodiments, the user equipment further includes a five module 105 (not shown) for performing machine learning on the trigger information of the second control style by the target user to generate control style user pictorial information of the target user. An example of a specific implementation manner of the first-fifth module 105 is the same as or similar to the embodiment of the step S105 in fig. 2, and therefore, the detailed description is omitted, and the detailed implementation manner is incorporated herein by reference.

In some embodiments, the user equipment further includes a sixth module 106 (not shown), and the sixth module 106 is configured to, in response to a trigger operation of the target user on the target control presented in the first control style or the second control style, execute a function operation corresponding to the target control. An example of a specific implementation manner of a sixth module 106 is the same as or similar to the embodiment of step S106 in fig. 2, and therefore is not described again, and is included herein by reference.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 5 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 5, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for presenting control styles, applied to a user device, wherein the method comprises:

2. The method according to claim 1, wherein if the target user meets the preset condition, a first control style corresponding to the target user is presented in the target page; otherwise, presenting a second control style in the target page, including:

if the target user meets the preset condition and a target control exists in the target page, presenting the target control in a first control style in the target page; and otherwise, presenting the target control in a second control style in the target page.

3. The method according to claim 1 or 2, wherein the preset condition comprises at least any one of:

the control style user image information of the target user exists;

the number of controls clicked by the target user in the history is larger than a preset number threshold.

4. The method of claim 3, wherein the preset condition includes that there is control style user portrayal information of the target user;

and presenting the target control in a first control style in the target page.

5. The method of claim 4, wherein the querying in the mapping relationship between the user representation and the control style according to the control style user representation information of the target user to determine the first control style corresponding to the control style user representation information of the target user comprises:

and replacing the corresponding style element in the candidate first control style by the core style element of the target control to generate the first control style.

6. The method of claim 5, wherein the method further comprises:

and determining the core style element of the target control.

7. The method of claim 6, wherein the determining the core style element of the target control comprises:

and determining a core style element of the target control according to the functional description information of the target control, wherein the core style element is used for representing the functional description information of the target control.

8. The method of claim 1, wherein the method further comprises:

determining the second control style.

9. The method of claim 8, wherein the determining the second control style comprises:

determining a control style from the one or more control styles as the second control style.

10. The method of claim 9, wherein the determining a control style from the one or more control styles as the second control style comprises:

and determining a control style from the one or more ordered control styles as the second control style, wherein the second control style is one of the first N control styles in the one or more ordered control styles, and N is a positive integer.

11. The method of claim 10, wherein the determining a control style from the ordered one or more control styles as the second control style comprises:

detecting whether the number of times that the candidate second control styles are presented to the target user within the preset time is larger than a preset number threshold, if so, traversing the first N control styles according to the sorting sequence until the number of times that the determined second control styles are presented to the target user within the preset time is smaller than or equal to the preset number threshold; otherwise, determining the candidate second control style as the second control style.

12. The method of any of claims 8 to 11, wherein the method further comprises:

and performing machine learning on the trigger information of the second control style by the target user to train and generate the control style user image information of the target user.

13. The method of claim 2, wherein the method further comprises:

and responding to the trigger operation of the target user on the target control presented in the first control style or the second control style, and executing the function operation corresponding to the target control.

14. An apparatus for rendering control styles, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 13.

15. A computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform operations of any of the methods of claims 1-13.