CN116304355A - Object-based information recommendation method and device, electronic equipment and storage medium - Google Patents

Object-based information recommendation method and device, electronic equipment and storage medium Download PDF

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CN116304355A
CN116304355A CN202310418096.2A CN202310418096A CN116304355A CN 116304355 A CN116304355 A CN 116304355A CN 202310418096 A CN202310418096 A CN 202310418096A CN 116304355 A CN116304355 A CN 116304355A
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resource
resource control
control
displaying
display
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CN116304355B (en
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杨毅
赵延鑫
钟旭
陈传茂
赵志波
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The disclosure provides an object-based information recommendation method, an object-based information recommendation device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the following steps: displaying a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object; displaying a resource control in the resource display interface based on the personalized information of the first object under the condition that the content item resource meets the first display condition, wherein the display style of the resource control is related to the personalized information; and responding to the triggering operation of the resource control, and displaying the detail information of the first resource. According to the technical scheme, the resource control is displayed through the personalized information, so that a user can easily generate interest in the resource, and the user is guided to actively trigger the resource control to know the recommended resource, so that the interactive experience between the user and the resource can be improved, and the recommending effect of the content item resource can be improved.

Description

Object-based information recommendation method and device, electronic equipment and storage medium
Technical Field
The disclosure relates to the technical field of multimedia, and in particular relates to an object-based information recommendation method, an object-based information recommendation device, electronic equipment and a storage medium.
Background
With the development of multimedia technology, popularization of recommending resources to users by means of networks is becoming popular. Wherein the amount of delivered data of content item resources for recommending resources to a user in a short video playing platform is increasing. When a user swipes a video, it is often browsed to various content item resources. The existing interaction between the content item resource and the user is single, so that the recommendation effect of the content item resource is low. How to promote the recommendation effect of content item resources is an important point of research in the art.
Disclosure of Invention
The disclosure provides an information recommending method, an information recommending device, electronic equipment and a storage medium based on objects, which can guide a user to actively trigger a resource control to know recommended resources, so that the resources are easier to actively acquire in a subsequent process, the interactive experience between the user and the resources can be improved, the recommending effect of content item resources can be improved, and the performance of an information recommending system is improved. The technical scheme of the present disclosure is as follows:
according to an aspect of the embodiments of the present disclosure, there is provided an object-based information recommendation method, including:
displaying a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object;
Displaying a resource control in the resource display interface based on the personalized information of the first object under the condition that the content item resource meets the first display condition, wherein the display style of the resource control is related to the personalized information;
and responding to the triggering operation of the resource control, and displaying the detail information of the first resource.
According to another aspect of the embodiments of the present disclosure, there is provided an object-based information recommendation apparatus, the apparatus including:
a first display unit configured to perform displaying a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object;
a second display unit configured to perform, in a case where the content item resource satisfies a first display condition, displaying a resource control in the resource display interface based on personalized information of the first object, a display style of the resource control being related to the personalized information;
and the third display unit is configured to execute the triggering operation of responding to the resource control and display the detail information of the first resource.
In some embodiments, the second display unit includes:
A first display subunit configured to perform, in a case where the content item resource satisfies a first display condition, a head portrait based on the first object;
and a second display subunit configured to execute the personalized information based on the first object, and display the document of the resource control in the resource display interface.
In some embodiments, the second display subunit is configured to perform acquiring triggering parameters of a plurality of historical resource controls in a historical time period, where the types of personalized information adopted by the documents of the plurality of resource controls are different, and the triggering parameters are used for indicating the number of times of displaying the detailed information of the first resource by triggering the corresponding historical resource control; based on the type of personalized information adopted by the historical resource control with the largest triggering times, displaying the document of the resource control in the resource display interface.
In some embodiments, the second display subunit is configured to execute, at a border of an icon of the resource control, displaying a document of the resource control, the document of the resource control surrounding the icon of the resource control.
In some embodiments, the second display unit is configured to perform displaying a floating layer in the resource display interface, the floating layer being located at an upper layer of the content item resource; and displaying the resource control on the floating layer.
In some embodiments, the resource control twists back and forth based on a preset direction;
the apparatus further comprises:
the processing unit is configured to execute the process of closing the display of the resource control and the floating layer under the condition that the resource control is not triggered and a second display condition is met;
the first display unit is configured to display a jump-in port and the content item resource in the resource display interface, wherein the jump-in port is used for providing detailed information of the first resource, and the jump-in port is fixed.
In some embodiments, a jump control is further displayed in the resource display interface, where the jump port is used to provide detailed information of the first resource;
the second display unit is further configured to execute the display of the resource control moving towards the jump control when the resource control is not triggered and a second display condition is met;
the apparatus further comprises:
and the updating unit is configured to execute the display style based on the resource control and update and display the jump control.
In some embodiments, the resource display interface displays an avatar of a second object, the second object being an object that publishes the content item resource;
The second display unit is further configured to perform head portrait movement for displaying the resource control to the second object in the resource display interface; displaying the special effects of the first resource, wherein the special effects of the first resource are used for recommending the first resource to the first object.
In some embodiments, the first resource is a live broadcast recommended to the first object;
the third display unit is further configured to execute a reservation interface for responding to the triggering operation of the resource control, wherein the reservation interface is used for providing a reservation entrance of the live broadcast for the first object.
In some embodiments, the resource display interface is an interface in a resource recommendation application;
the apparatus further comprises:
a fourth display unit configured to execute an initial page of the resource recommendation application in response to a start operation of the resource recommendation application, the initial page being used to recommend a second resource to the first object; and displaying the resource control below the initial page based on the personalized information of the first object.
According to another aspect of the embodiments of the present disclosure, there is provided an electronic device including:
One or more processors;
a memory for storing the processor-executable program code;
wherein the processor is configured to execute the program code to implement the above-described object-based information recommendation method.
According to another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the above-described object-based information recommendation method.
According to another aspect of the disclosed embodiments, there is provided a computer program product comprising a computer program/instruction which, when executed by a processor, implements the above-mentioned object-based information recommendation method.
The embodiment of the disclosure provides an object-based information recommendation method, which combines a resource to be recommended by a content item resource with a user currently watching the content item resource, when the content item resource meets a first display condition, a resource control is displayed according to personalized information of the user, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to find by the user; moreover, the resource control is displayed through personalized information, so that a user can generate interest in the recommended resource more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
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The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 is a schematic view illustrating an implementation environment of an object-based information recommendation method according to an exemplary embodiment.
FIG. 2 is a flowchart illustrating an object-based information recommendation method, according to an example embodiment.
FIG. 3 is a flowchart illustrating another object-based information recommendation method, according to an example embodiment.
FIG. 4 is a schematic diagram of a resource control, shown in accordance with an exemplary embodiment.
FIG. 5 is a schematic diagram of another resource control shown in accordance with an exemplary embodiment.
FIG. 6 is a schematic diagram of another resource control shown in accordance with an exemplary embodiment.
Fig. 7 is a schematic diagram illustrating an object-based information recommendation method according to an exemplary embodiment.
FIG. 8 is a block diagram illustrating an object-based information recommendation device, according to an example embodiment.
FIG. 9 is a block diagram illustrating another object-based information recommendation device, according to an example embodiment.
Fig. 10 is a block diagram of a terminal according to an exemplary embodiment.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions. For example, the personalized information referred to in this disclosure is obtained with sufficient authorization.
Fig. 1 is a schematic view illustrating an implementation environment of an object-based information recommendation method according to an exemplary embodiment. Taking an example in which an electronic device is provided as a terminal, referring to fig. 1, the implementation environment specifically includes: a terminal 101 and a server 102.
The terminal 101 is at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert compression standard audio plane 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio plane 4), and a laptop portable computer. The terminal 101 is provided with an application program capable of recommending resources. The application may be a video-type application, a shopping-type application, or a communication-type application, etc., and embodiments of the present disclosure are not limited thereto. The user can log in the application through the terminal 101 to view the content item resources provided by the application for recommending the resources. The terminal 101 can be connected to the server 102 via a wireless network or a wired network, and thus can acquire the above-mentioned content item resources from the server 102.
The terminal 101 refers broadly to one of a plurality of terminals, and this embodiment is illustrated with the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser. For example, the number of the terminals may be several, or the number of the terminals may be tens or hundreds, or more, and the number and the device type of the terminals are not limited in the embodiments of the present disclosure.
Server 102 is at least one of a server, a plurality of servers, a cloud computing platform, and a virtualization center. The server 102 can be connected with the terminal 101 and other terminals through a wireless network or a wired network, and the server 102 can push content item resources for recommending resources to the terminal 101, so that the terminal 101 displays the resources recommended by the content item resources to a user, thereby guiding the user to actively acquire the resources, and realizing resource conversion. In some embodiments, the number of servers described above may be greater or lesser, and embodiments of the present disclosure are not limited in this regard. Of course, the server 102 also includes other functional servers to provide more comprehensive and diverse services.
Fig. 2 is a flowchart illustrating an object-based information recommendation method, referring to fig. 2, according to an exemplary embodiment, which is applied to a terminal, including the steps of:
in step 201, the terminal displays a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object.
In the embodiment of the disclosure, the content item resource is a multimedia resource with a promotion function, and contains promotion information. The promotion information refers to a first resource recommended by the content item resource. The content item resource may be a resource in a certain application program or a resource in a certain web page, which is not limited by the embodiments of the present disclosure. The first resource recommended by the content item resource may be a live room, other application or item, etc., to which embodiments of the present disclosure are not limited. The first object is an account number which the terminal is currently logged in. The terminal can display the content item resource in the resource display interface to recommend the resource advertised by the content item resource to the first object.
In step 202, in the case that the content item resource satisfies the first display condition, the terminal displays a resource control in the resource display interface based on the personalized information of the first object, and a display style of the resource control is related to the personalized information.
In the embodiment of the present disclosure, the first display condition may be that a display duration of a first resource in the content item resources reaches a preset duration, or the content item resources are triggered, or the like, which is not limited by the embodiment of the present disclosure. And when the content item resource meets the first display condition, the terminal acquires the personalized information of the first object. The personalized information refers to information for embodying the first object. The personalized information of the first object may be a head portrait, a nickname, etc. of the first object, which is not limited by the embodiments of the present disclosure. And the terminal displays the resource control in the resource display interface based on the personalized information of the first object. The display style of the resource control can embody personalized information of the first object. For example, an avatar of the first object is displayed on the resource control.
In step 203, in response to a triggering operation on the resource control, the terminal displays detailed information of the first resource.
In the embodiment of the disclosure, in the case that the resource control is triggered, the terminal may jump to the detail page of the first resource from the current resource display interface based on the link of the first resource. The link may be an inner link belonging to the same application program as the resource display interface, or an outer link belonging to a different application program as the resource display interface, which is not limited in the embodiment of the present disclosure. And then, the terminal displays the detail information of the first resource on the detail page of the first resource so that the first object knows more resource information. The terminal may also directly display the detailed information of the first resource in the current resource display interface, which is not limited by the embodiments of the present disclosure.
The embodiment of the disclosure provides an object-based information recommendation method, which combines a resource to be recommended by a content item resource with a user currently watching the content item resource, when the content item resource meets a first display condition, a resource control is displayed according to personalized information of the user, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to find by the user; moreover, the resource control is displayed through personalized information, so that a user can generate interest in the recommended resource more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, displaying the resource control in the resource display interface based on the personalized information of the first object includes:
acquiring at least one of head portraits, target time, position information, weather information and relation information of a first object, wherein the target time is the time when the first object triggers playing of content item resources;
And displaying resource controls in the resource display interface based on at least one of the head portrait, the target time, the position information, the weather information and the relationship information.
According to the scheme provided by the embodiment of the disclosure, the resource control is displayed through at least one of the head portrait, the target time, the position information, the weather information and the relation information of the first object, so that the display style of the resource control is related to the personalized information of the first object, and the user is more concerned about the personalized information of the user generally, so that the resource control related to the personalized information is easier to be found by the user; moreover, the resource control is displayed through personalized information, so that a user can generate interest in the recommended resource more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, displaying the resource control in the resource display interface based on the personalized information of the first object, and displaying the resource control in the resource display interface, in the case that the content item resource satisfies the first display condition, includes:
Displaying icons of resource controls in a resource display interface based on the head portraits of the first objects under the condition that the content item resources meet first display conditions;
and displaying the document of the resource control in the resource display interface based on the personalized information of the first object.
According to the scheme provided by the embodiment of the disclosure, the icon of the resource control is displayed through the head portrait of the first object, and the document of the resource control is displayed through the personalized information of the first object, so that the attention of a user can be attracted from two aspects of patterns and characters, and the resource control related to the personalized information is easier to be found by the user; moreover, the resource control is displayed through personalized information, so that a user can generate interest in the recommended resource more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, displaying a document of the resource control in the resource display interface based on the personalized information of the first object includes:
Acquiring triggering parameters of a plurality of historical resource controls in a historical time period, wherein the types of personalized information adopted by the documents of the plurality of historical resource controls are different, and the triggering parameters are used for indicating the times of displaying detailed information of a first resource by triggering the corresponding historical resource controls;
based on the type of personalized information adopted by the historical resource control with the largest triggering times, the document of the resource control is displayed in the resource display interface.
According to the scheme provided by the embodiment of the disclosure, the current resource control is displayed according to the information type adopted by the historical resource control with the largest triggering times in the historical time period, so that the displayed resource control is easier to trigger, namely, a user is easier to be guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to be actively acquired in the subsequent process, so that the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, the method further comprises:
and displaying the file of the resource control at the border of the icon of the resource control, wherein the file of the resource control surrounds the icon of the resource control.
Compared with the scheme provided by the embodiment of the disclosure, compared with the scheme of displaying the resource control which is fixed, the text of the resource control is displayed to rotate around the icon of the resource control, so that the user can be attracted more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further easier to actively acquire in the subsequent process, the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, displaying a resource control in a resource display interface includes:
displaying a floating layer in the resource display interface, wherein the floating layer is positioned at the upper layer of the content item resource;
and displaying the resource control on the floating layer.
According to the scheme provided by the embodiment of the disclosure, the floating layer is displayed on the upper layer of the content item resource, so that a certain shielding effect can be achieved on the content item resource, and then the resource control is displayed on the floating layer, so that the interference of the content item resource to the resource control is avoided, the resource control can be found by a user more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further acquired more easily actively in the follow-up process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, the resource control twists back and forth based on a preset direction;
the method further comprises the steps of:
closing the display of the resource control and the floating layer under the condition that the resource control is not triggered and the second display condition is met;
and displaying a jump-in port and the content item resources in the resource display interface, wherein the jump-in port is used for providing detailed information of the first resources, and the jump-in port is fixed.
According to the scheme provided by the embodiment of the disclosure, when the resource control meets the second display condition, if the resource control is not triggered, the possibility that the user wants to continue watching the content item resource is higher, and at the moment, the resource control and the floating layer are displayed, so that the user can continue watching the content item resource, and the user intention is met; the jump entrance can also be provided, so that when a user subsequently wants to know more information of the first resource, the user can know the detailed information of the first resource through the jump entrance; in addition, the resource control and the jump control have the same effect, detailed information of the resource can be provided after triggering, compared with the twisted resource control, the jump control is fixed, the effect of guiding the user to trigger the control is weaker, namely, the effect is equivalent to converting the control with a strong style into the control with a weak style, and the interference of the user to watch the content item resource can be reduced.
In some embodiments, a jump control is further displayed in the resource display interface, and the jump port is used for providing detailed information of the first resource;
the method further comprises the steps of:
when the resource control is not triggered and the second display condition is met, the resource control is displayed to move towards the jump control;
and updating the display jump control based on the display style of the resource control.
According to the scheme provided by the embodiment of the disclosure, when the resource control meets the second display condition, if the resource control is not triggered, the possibility that the user wants to continue watching the content item resource is higher, and at the moment, the resource control is displayed to move towards the jump control, so that the user can be guided to know the detailed information of the first resource through triggering the jump control later; and the jump control is updated and displayed based on the display style of the resource control, so that the updated jump control can embody personalized information of the user, and the user is guided to actively trigger the jump control to know recommended resources because the user is generally focused on the personalized information of the user, so that the resources are easier to actively acquire in the subsequent process, the interactive experience between the user and the resources can be improved, the recommending effect of the content item resources can be improved, and the performance of the information recommending system is further improved.
In some embodiments, the resource display interface displays an avatar of a second object, the second object being an object that publishes the content item resource;
displaying resource controls in a resource display interface, comprising:
displaying the head portrait movement of the resource control to the second object in the resource display interface;
and displaying the special effects of the first resource, wherein the special effects of the first resource are used for recommending the first resource to the first object.
According to the scheme provided by the embodiment of the disclosure, the attention of the user is turned to the content item resource by displaying the head portrait movement of the object of the content item resource by the resource control, so that the user is guided to know the recommended resource; and moreover, the recommended first resource is further displayed to the user through displaying the special effect of the first resource, so that the user is attracted to know the recommended first resource, the first resource is further easier to actively acquire in the subsequent process, the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In some embodiments, the first resource is a live broadcast recommended to the first object;
and responding to the triggering operation of the resource control, displaying the detailed information of the first resource, wherein the detailed information comprises the following steps:
And responding to the triggering operation of the resource control, displaying a live reservation interface, wherein the reservation interface is used for providing a reserved live entry for the first object.
According to the scheme provided by the embodiment of the disclosure, live broadcast can be recommended to the user through the content item resource, so that the recommended resource is enriched; under the condition that the resource control is triggered, the user can reserve the recommended live broadcast by displaying the reservation interface of the live broadcast, the user does not need to search for the live broadcast, the operation is simple, the man-machine interaction efficiency can be improved, the resource conversion can be realized, and the conversion rate of the content item resource can be improved.
In some embodiments, the resource display interface is an interface in a resource recommendation application;
the method further comprises the steps of:
responding to the starting operation of the resource recommending application, displaying an initial page of the resource recommending application, wherein the initial page is used for recommending a second resource to the first object;
and displaying the resource control below the initial page based on the personalized information of the first object.
Because the time of the initial page displayed when the resource recommendation application is started is short, the user is difficult to be attracted to actively know the recommended second resource in a short time. In order to solve the technical problem, under the condition that the resource recommendation application is started, the resource control can be displayed according to the personalized information of the user when the resource recommendation application displays the initial page, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to be found by the user; and the resource control is displayed through personalized information, so that a user can generate interest in the recommended second resource more easily, the user is guided to actively trigger the resource control to know the recommended second resource, the second resource is further acquired more easily in the subsequent process, resource conversion is realized, and the conversion rate of the initial page is improved.
The foregoing fig. 2 is merely a basic flow of the disclosure, and the scheme provided in the disclosure is further described below based on a specific implementation, and fig. 3 is a flowchart of another object-based information recommendation method according to an exemplary embodiment. Taking an example in which an electronic device is provided as a terminal, referring to fig. 3, the object-based information recommendation method includes:
in step 301, the terminal displays a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object.
In the embodiment of the present disclosure, the resource display interface may be an interface in a certain application program, or may be a page in a certain website, which is not limited in the embodiment of the present disclosure. The resource display interface displays the content item resources. The content item resource may be a video for promoting the first resource, a picture for promoting the first resource, or the like, which is not limited by the embodiments of the present disclosure. The first resource may be a live room, other application or item, etc., to which embodiments of the present disclosure are not limited. And responding to the display operation of the content item resources, and displaying the content item resources in a resource display interface by the terminal. The terminal helps the user to primarily learn about the recommended first resources by presenting the content item resources to the user. The object-based information recommendation method provided by the embodiment of the present disclosure may be applied to a single-column information flow scene or a double-column information flow scene, which is not limited in this embodiment of the present disclosure. The single-column information flow scene refers to a form that a terminal only presents one content at a time and plays the content when a user reads the content. That is, the terminal presents only one content item asset at a time in the asset display interface and plays it. A double-row information stream scene refers to content arranged in a list or card form that requires a user to browse clicks to see details. That is, the terminal may display a plurality of content item resources in the resource display interface, and in the case where the user triggers any content item resource, the terminal plays the triggered content item resource.
For example, the object-based information recommendation method provided by the embodiment of the present disclosure is applied to a single-column information flow scene. The terminal is provided with a short video application. One short video is played per screen in a short video application. The resource display interface is an interface in a short video application. In the process that the user brushes the video through the terminal, the user can brush the content item resource for recommending the first resource. That is, the content item resource corresponds to a short video. When the user brushes the content item resource, the terminal plays the content item resource in the resource display interface to recommend the first resource to the user.
In step 302, the terminal obtains personalized information of the first object in case the content item resource satisfies the first display condition.
In the embodiment of the present disclosure, the first display condition may be that the display duration of the content item resource reaches the first time threshold, the content item resource displays the target resource in the first resource, or the content item resource displays the resource identifier of the first resource, which is not limited in the embodiment of the present disclosure. The first resource may be a resource set or may be an independent resource, which is not limited in the embodiments of the present disclosure. If the first resource is a resource set, the first resource may include a plurality of sub-resources. The target resource may be a sub-resource in the first resource, or may be one of multiple functions of the first resource, which is not limited by the embodiments of the present disclosure.
For example, if the first resource includes a plurality of items of a certain brand, the target resource may be a certain item or brand identity of the plurality of items; if the first resource is another application program, the target resource may be a function or an interface provided by the other application program; if the first resource is a live room, the target resource may be an ID of the live room, etc.
And when the content item resource meets the first display condition, the terminal acquires the personalized information of the first object which is currently logged in. The personalized information of the first object may be a head portrait, a nickname, a target time, location information, weather information, or relationship information of the first object, etc., which is not limited by the embodiments of the present disclosure. Wherein the target time is a time at which the first object triggers playing of the content item resource. The location information may be the current IP (Internet Protocol ) address of the terminal, or may be a user-defined location, which is not limited by the embodiments of the present disclosure. The weather information is the weather condition of the current time. The relationship information may be an object having a friend relationship with the first object or having a friend relationship and triggered the content item resource to learn about the first resource. In case the content item resource fulfils the first display condition, the terminal may acquire at least one of the above mentioned personalized information. Optionally, the process of obtaining the personalized information of the first object by the terminal may be: the terminal acquires at least one of an avatar, target time, position information, weather information and relationship information of the first object.
For example, after the terminal displays the content item resources for x seconds, if the terminal is still in a state of displaying the content item resources, the user is stated to have further knowledge of the first recommended resource in the currently displayed content item resources. Then, the terminal acquires personalized information of the user. And then, the terminal displays the resource control based on the personalized information of the user so as to guide the user to learn more first resources by triggering the resource control. That is, the terminal continues to step 303.
In the embodiment of the present disclosure, the terminal may acquire at least one item of the above personalized information; alternatively, the terminal may also obtain the personalized information based on the historical resource control in the historical time period, which is not limited by the embodiments of the present disclosure. Optionally, the terminal obtains the personalized information based on the historical resource control in the historical time period. Correspondingly, the terminal acquires trigger parameters of a plurality of historical resource controls in a historical time period, and the adopted personalized information of the plurality of resource controls is different. The trigger parameter is used for indicating the number of times of displaying the detailed information of the first resource by triggering the corresponding historical resource control. And then, the terminal acquires personalized information adopted in the history resource control with the largest triggering times. According to the scheme provided by the embodiment of the disclosure, the current resource control is displayed according to the personalized information adopted by the historical resource control with the largest triggering times in the historical time period, so that the displayed resource control can guide a user to actively trigger the resource control to know recommended resources, and further, the resources can be actively acquired in the subsequent process more easily, the interactive experience between the user and the resources can be improved, the recommending effect of the content item resources can be improved, and the performance of the information recommending system is further improved.
In step 303, the terminal displays a resource control in the resource display interface based on the personalized information of the first object, and a display style of the resource control is related to the personalized information.
In the embodiment of the present disclosure, the terminal generates the resource control based on the personalized information obtained in step 302. Then, the terminal displays the resource control in the resource display interface. Optionally, the terminal has a base resource control stored therein. The base resource control corresponds to a template of resource controls. The terminal generates a resource control based on the basic resource control and the personalized information. Alternatively, the terminal may also directly generate the resource control based on the personalized information, which is not limited by the embodiments of the present disclosure. The display style of the resource control is related to the acquired personalized information. Optionally, the terminal may display the resource control in the resource display interface based on at least one of the avatar, the target time, the location information, the weather information, and the relationship information. That is, the terminal generates the resource control based on at least one of the avatar, the target time, the location information, the weather information, and the relationship information. Because the user is generally concerned about the personalized information of the user, the resource control related to the personalized information is easier to be found by the user; moreover, the resource control is displayed through personalized information, so that a user is easy to generate interest in the resource, the user is guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to actively acquire in the subsequent process, so that the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and further, the performance of the information recommending system is improved.
The display style of the resource control may be an icon style control, a control with a document displayed, or a control containing an icon and a document, which is not limited in the embodiments of the present disclosure.
In some embodiments, the resource controls include icons and text. Both icons and text in the resource control may be displayed based on the personalized information. The terminal generates an icon of the resource control based on at least one of the avatar, the target time, the location information, the weather information, and the relationship information. The terminal generates a document of the resource control based on at least one of the head portrait, the target time, the position information, the weather information and the relation information. Optionally, the process of displaying the resource control in the resource display interface by the terminal is as follows: and displaying the icon of the resource control in the resource display interface by the terminal based on the head portrait of the first object under the condition that the content item resource meets the first display condition. And the terminal displays the document of the resource control in the resource display interface based on the personalized information of the first object. Wherein the personalized information of the first object includes at least one of a target time, location information, weather information, and relationship information. According to the scheme provided by the embodiment of the disclosure, the icon of the resource control is displayed through the head portrait of the first object, and the document of the resource control is displayed through the personalized information of the first object, so that the attention of a user can be attracted from two aspects of patterns and characters, and the resource control related to the personalized information is easier to be found by the user; moreover, the resource control is displayed through personalized information, so that a user is easy to generate interest in the resource, the user is guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to actively acquire in the subsequent process, so that the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and further, the performance of the information recommending system is improved.
For example, FIG. 4 is a schematic diagram of a resource control, shown in accordance with an exemplary embodiment. Referring to fig. 4, fig. 4 (a) exemplarily illustrates that a terminal displays a content item resource in a resource display interface. The resource display interface includes an avatar 401, a praise control 402, a comment control 403, a collection control 404, a share control 405, and a resource document of the first resource recommended by the content item resource for a second object for publishing the content item resource. The endorsement control 402 is used to endorse a content item resource upon triggering. Comment control 403 is used to comment on the content item resource or to view comments of others after triggering. Collection control 404 is used to collect the content item resources upon triggering. The sharing control 405 is used to share the content item resource to other objects after triggering. In the case where the display duration of the content item resource reaches x seconds, the terminal displays the resource control 406 at the upper layer of the content item resource. Referring to fig. 4 (b), the resource control 406 includes two parts, a document 4061 and an icon 4062. Document 4061 is "Hi morning good, twist together". It follows that the document 4061 triggers a time determination to display a content item resource based on the first object. An avatar of the first object is displayed in the icon 4062. The text 4061 may be a text sentence that is displayed in a fixed manner, as shown in fig. 4 (b), or a plurality of text sentences may be displayed in a scrolling manner, which is not limited in the embodiment of the present disclosure.
The terminal can also display a twisting arrow 407 for prompting the user to twist the terminal to trigger the resource control. As can be seen from fig. 4 (b), a user can toggle the resource control by twisting the terminal from side to side. The embodiments of the present disclosure do not limit the direction of the twist terminal. That is, the twisting arrow 407 displayed on the terminal may be an arrow in the left-right direction, an arrow in the up-down direction, or an arrow in the front-rear direction, which is not limited by the embodiment of the present disclosure. The twisting arrow 407 may also be replaced with a rocking arrow or a swinging arrow, which is not limited by the disclosed embodiments.
In the process of displaying the document of the resource control, the terminal can randomly acquire at least one item of personalized information to display the document of the resource control; alternatively, the terminal may display the document of the resource control based on the personalized information adopted in the historical resource control in the historical time period, which is not limited by the embodiment of the present disclosure.
In some embodiments, the terminal displays the document of the resource control based on the personalized information adopted in the historical resource control in the historical time period, and correspondingly, the process of displaying the document of the resource control in the resource display interface by the terminal is as follows: the terminal acquires trigger parameters of a plurality of historical resource controls in a historical time period, and the types of personalized information adopted by the documents of the plurality of resource controls are different. The trigger parameter is used for indicating the number of times of displaying the detailed information of the first resource by triggering the corresponding historical resource control. And then, the terminal displays the document of the resource control in the resource display interface based on the type of the personalized information adopted by the historical resource control with the highest triggering times. According to the scheme provided by the embodiment of the disclosure, flexible increase, decrease and regulation of personalized information are supported, namely, the current resource control is displayed according to the information type adopted by the historical resource control with the largest triggering times in the historical time period, so that the displayed resource control is easier to trigger, namely, a user is easier to be guided to actively trigger the resource control to know recommended resources, further, the resources are easier to actively acquire in the follow-up process, the interaction experience between the user and the resources can be improved, the recommending effect of the content item resources can be improved, and further, the performance of an information recommending system is improved.
In the case that the resource control includes an icon and a document, the display style of the resource control may be that the relative position between the icon and the document of the resource control is fixed, for example, the document is fixed on one side of the icon; or the positions of the icons and the text of the resource control are changed continuously, such as the text rotates around the icons; alternatively, the document of the resource control is located at an upper layer of the icon, etc., which is not limited by the embodiments of the present disclosure.
In some embodiments, at the border of the icon of the resource control, the terminal displays the document of the resource control. The document of the resource control surrounds the icon of the resource control. The document of the resource control may rotate around the icon of the resource control, or may be fixed around the resource control, which is not limited in the embodiment of the present disclosure. Compared with the scheme provided by the embodiment of the disclosure, compared with the scheme of displaying the resource control which is fixed, the text of the resource control surrounds the icon of the resource control, the user can be attracted more easily, so that the user is guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to actively acquire in the subsequent process, the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In the embodiment of the disclosure, the resource control may be displayed above, in the center of, or at the bottom of the resource display interface; alternatively, the resource control may also be displayed at an upper layer of the content item resource; alternatively, the resource control may be displayed at a certain position based on the operation habit of the first object, and the position displayed by the resource control is not limited in the embodiments of the present disclosure.
In some embodiments, the resource control is displayed at an upper level of the content item resource. Correspondingly, the process of displaying the resource control in the resource display interface by the terminal comprises the following steps: the terminal displays a floating layer in the resource display interface, the floating layer being located at an upper layer of the content item resource. The terminal then displays the resource control on the floating layer. According to the scheme provided by the embodiment of the disclosure, the floating layer is displayed on the upper layer of the content item resource, so that a certain shielding effect can be achieved on the content item resource, and then the resource control is displayed on the floating layer, so that the interference of the content item resource to the resource control is avoided, the resource control can be found by a user more easily, the user is guided to actively trigger the resource control to know the recommended resource, the resource is further acquired more easily actively in the follow-up process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
For example, with continued reference to (b) in fig. 4, the terminal displays a translucent white float layer on the resource display interface. The terminal then displays the resource control on the floating layer. The embodiments of the present disclosure do not limit the color and transparency of the float layer. Wherein the floating layer may also be referred to as a cover layer.
In some embodiments, the resource control is displayed in a location based on the operating habits of the first object. Correspondingly, the process of displaying the resource control in the resource display interface by the terminal comprises the following steps: the terminal acquires the operation information of the first object. The operation information belongs to the personalized information of the first object. The operation information comprises a position triggered by the first object every time the terminal is operated. The triggered position may be a click position when clicking on the terminal screen, which is not limited by the embodiments of the present disclosure. And then, the terminal displays the resource control in the resource display interface based on the operation information of the first object. Optionally, the terminal may select a position with the largest number of triggered times in the operation information as a display position of the resource control. Or the terminal can also carry out weighted summation on the positions corresponding to the operations in the operation information to obtain a first target position; and then, the terminal displays the resource control at the first target position. According to the scheme provided by the embodiment of the disclosure, the resource control is displayed according to the position that the user is used to trigger, so that the user can more easily and actively trigger the resource control to know the recommended resource, and further, the resource can be more easily and actively acquired in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and further, the performance of the information recommending system is improved.
In the embodiment of the present disclosure, the resource control may be fixedly displayed at a certain position, may twist back and forth around a certain preset position, and may also move from the initially displayed position to the second target position, which is not limited in the embodiment of the present disclosure. The second target location may be a location where the avatar of the second object that publishes the content item resource is located, or may be a location where the jump-in port of the content item resource is located, which is not limited in the embodiments of the present disclosure. The display modes of the resource control can be combined for use. For example, the resource control may be first twisted around a predetermined location and then moved to a second target location, which is not limited by embodiments of the present disclosure.
In some embodiments, the avatar of the second object is displayed in the resource display interface. The second object is an object that publishes the content item resource. The resource control may be moved from the position of the initial display to the position of the avatar of the second object. Correspondingly, the process of displaying the resource control in the resource display interface by the terminal comprises the following steps: and the terminal displays the head portrait movement of the resource control to the second object in the resource display interface. Then, the terminal displays the special effect of the first resource. Wherein the special effects of the first resource are used to recommend the first resource to the first object. According to the scheme provided by the embodiment of the disclosure, the attention of the user is turned to the content item resource by displaying the head portrait movement of the object of the content item resource by the resource control, so that the user is guided to know the recommended resource; and moreover, the recommended resources are further displayed to the user through displaying the special effects of the first resources, so that the user is attracted to know the recommended resources, the resources are easier to actively acquire in the subsequent process, the interactive experience between the user and the resources can be improved, the recommending effect of the content item resources can be improved, and the performance of the information recommending system is improved. Optionally, the terminal may display a special effect of the first resource in a case where the resource control collides with the avatar of the second object; or, the terminal may further display the first resource special effect if the distance between the resource control and the avatar of the second object is less than the distance threshold, which is not limited by the embodiment of the present disclosure.
FIG. 5 is a schematic diagram of another resource control shown in accordance with an exemplary embodiment. Referring to fig. 5, fig. 5 (a) exemplarily shows that the terminal displays the content item resource in the resource display interface so that the user primarily knows the first resource. In the case where the display duration of the content item resource reaches x seconds, the user is informed of further knowledge of the content item resource if the user is not yet swiped. In this case, the terminal displays the resource control 501 at an upper layer of the content item resource based on the personalized information of the first object. Referring to fig. 5 (b), the resource control 501 includes two parts, a document and an icon. The terminal may also display a twisting arrow 502 to guide the user through twisting the terminal to trigger the resource control 501 to learn about the details of the first resource. After the resource control 501 is displayed for y seconds, if the user does not know the first resource through the resource control 501, the terminal can display that the resource control 501 moves to the avatar 503 of the second object publishing the content item resource. Referring to fig. 5 (c), the second target location is an avatar 503 of the second object publishing the content item resource. After the resource control 501 is displayed for y seconds, the terminal no longer displays the text and the twisting arrow 502 of the resource control 501, and the icon displaying the resource control 501 moves toward the avatar 503 of the second object. Then, referring to (d) of fig. 5, the terminal displays the recommended special effects of the first resource. The special effect of the first resource may be a firework, which is not limited by the embodiments of the present disclosure. And the terminal can display the picture of the first resource at the previous layer of the special effect of the first resource while displaying the special effect of the first resource.
In some embodiments, a jump control is also displayed in the resource display interface. The jump control is used for providing detail information of the first resource. The resource control may be moved from the initially displayed position to the position of the jump control. Correspondingly, the process of displaying the resource control in the resource display interface by the terminal comprises the following steps: and under the condition that the resource control is not triggered and the second display condition is met, the terminal displays that the resource control moves to the jump control. And then, the terminal updates the display jump control based on the display style of the resource control. The second display condition may be that the display duration of the resource control reaches a second duration threshold, or that the resource control is displayed at the target position, which is not limited in the embodiment of the present disclosure. According to the scheme provided by the embodiment of the disclosure, when the resource control meets the second display condition, if the resource control is not triggered, the possibility that the user wants to continue watching the content item resource is higher, and at the moment, the resource control is displayed to move towards the jump control, so that the user can be guided to know the detailed information of the first resource through triggering the jump control later; and the jump control is updated and displayed based on the display style of the resource control, so that the updated jump control can embody personalized information of the user, and the user is generally concerned about the personalized information of the user, so that the user is not easy to ignore the jump control later, the user is guided to actively trigger the jump control to know the recommended resource, the resource is easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved. Optionally, the terminal may update and display the jump control in case of collision between the resource control and the jump control; or, the terminal may update and display the jump control if the distance between the resource control and the jump control is smaller than the distance threshold, which is not limited by the embodiment of the present disclosure.
FIG. 6 is a schematic diagram of another resource control shown in accordance with an exemplary embodiment. Referring to fig. 6, fig. 6 (a) exemplarily shows that the terminal displays the content item resource in the resource display interface so that the user primarily knows the first resource. In the case where the display duration of the content item resource reaches x seconds, the user is informed of further knowledge of the content item resource if the user is not yet swiped. In this case, the terminal displays the resource control 601 at an upper layer of the content item resource based on the personalized information of the first object. Referring to fig. 6 (b), the resource control 601 includes two parts, a document and an icon. The terminal may also be displayed with a twisting arrow 602 to guide the user through twisting the terminal to trigger the resource control 601 to learn about the details of the first resource. After the resource control 601 is displayed for y seconds, if the user does not know the first resource through the resource control 601, the terminal can display that the resource control 601 moves to the second target position. Referring to fig. 6 (c), the second target location is the location where the jump-in port of the content item resource is located, that is, the jump control 603. After the resource control 601 is displayed for y seconds, the terminal no longer displays the document and the twisting arrow 602 of the resource control 601, and the icon displaying the resource control 601 moves toward the jump control 603. The terminal updates the display jump control 603 based on the icon of the resource control 601. Referring to fig. 6 (d), an icon of the resource control 601 is displayed in the swap control 603.
In some embodiments, the resource display interface is an interface in a resource recommendation application. The resource control may also be displayed in an initial page of the resource recommendation application. The initial page is the first content item resource that appears after the resource recommendation application is started. Correspondingly, the process of displaying the resource control by the terminal is as follows: and responding to the starting operation of the resource recommendation application, and displaying an initial page of the resource recommendation application by the terminal. And then, the terminal displays the resource control below the initial page based on the personalized information of the first object. The initial page is used to recommend a second resource to the first object. The second resource may be the same as the first resource or different from the first resource, and the embodiment of the present disclosure is not limited thereto. Because the time of the initial page displayed when the resource recommendation application is started is short, the user is difficult to be attracted to actively know the recommended second resource in a short time. In order to solve the technical problem, under the condition that the resource recommendation application is started, the resource control can be displayed according to the personalized information of the user when the resource recommendation application displays the initial page, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to be found by the user; and the resource control is displayed through personalized information, so that a user is easy to generate interest in the second resource, the user is guided to actively trigger the resource control to know the recommended second resource, the second resource is easier to actively acquire in the subsequent process, the resource conversion is realized, and the conversion rate of the initial page is improved.
For example, the display duration of the initial page is N seconds in total, so in order not to disturb the popularization effect of the initial page, the terminal displays a resource control capable of embodying personalized information under the initial page. The display position of the resource control in the initial page is not limited by the embodiment of the disclosure.
In case the resource control is triggered, the terminal may continue to perform step 304 after step 303 to obtain the details of the first resource. In case the resource control is not triggered, the terminal may continue to execute step 305 to continue displaying the content item resource after step 303. That is, step 305 is an optional step.
In step 304, in response to the triggering operation of the resource control, the terminal displays the detail information of the first resource.
In the embodiment of the present disclosure, the triggering operation may be a clicking operation for the resource control, or a twisting operation for the terminal, which is not limited in the embodiment of the present disclosure. And under the condition that the resource control is triggered, the terminal jumps to the detail page of the first resource from the currently displayed resource display interface. The detail page of the first resource may be referred to as a floor page. The detail page may be in the form of an out-link, in-link, live room, or call-out to other applications, etc., which are not limited by the disclosed embodiments. The detail page of the first resource displays the detail information of the first resource.
In some embodiments, the first resource is a live broadcast recommended to the first object. Accordingly, the process of displaying the detailed information of the first resource by the terminal includes: and responding to the triggering operation of the resource control, and displaying a live reservation interface by the terminal. The reservation interface is used for providing a reservation live entry for the first object. According to the scheme provided by the embodiment of the disclosure, live broadcast can be recommended to the user through the content item resource, so that the recommended resource is enriched; under the condition that the resource control is triggered, the user can reserve the recommended live broadcast by displaying the reservation interface of the live broadcast, the user does not need to search for the live broadcast, the operation is simple, the resource conversion is facilitated, and the conversion rate of the content item resource is improved.
In step 305, in case the resource control is not triggered and the second display condition is met, the terminal closes the display of the resource control and continues to display the content item resource.
In the embodiment of the present disclosure, the second display condition may be that the display duration of the resource control reaches the second duration threshold, or that the resource control is displayed at the target position, or the like, which is not limited in the embodiment of the present disclosure. When the resource control meets the second display condition, if the resource control is not triggered yet, the possibility that the user wants to continue watching the content item resource is higher, and in this case, the terminal can directly close the display of the resource control; or, the terminal may further display that the resource control moves into the jump control of the content item resource, so as to guide the user to know more information of the first resource through the jump control later.
In some embodiments, the resource control twists back and forth based on a preset direction. And under the condition that the resource control is not triggered and the second display condition is met, the terminal directly closes the display of the resource control. Correspondingly, under the condition that the resource control is not triggered and the second display condition is met, the terminal closes the display of the resource control and the floating layer. The terminal then displays the jump portal and the content item resources in the resource display interface. The jump-in port is used for providing the detail information of the first resource. The jump-in port is fixed. The "triggering" refers to that when a user twists or shakes the terminal to meet a preset condition, the resource control is triggered, and accordingly, the terminal displays detailed information of the first resource. The preset condition may be a threshold number of times the user twists or shakes the terminal, or a threshold number of times the user twists or shakes the terminal reaches the angle. According to the scheme provided by the embodiment of the disclosure, when the resource control meets the second display condition, if the resource control is not triggered, the possibility that the user wants to continue watching the content item resource is higher, and at the moment, the resource control and the floating layer are displayed, so that the user can continue watching the content item resource, and the user intention is met; the jump entrance can also be provided, so that when a user subsequently wants to know more information of the first resource, the user can know the detailed information of the first resource through the jump entrance; in addition, the resource control and the jump control have the same effect, detailed information of the resource can be provided after triggering, compared with the twisted resource control, the jump control is fixed, the effect of guiding the user to trigger the control is weaker, namely, the effect is equivalent to converting the control with a strong style into the control with a weak style, and the interference of the user to watch the content item resource can be reduced.
In some embodiments, a jump control is present in the resource display interface. The terminal displays the resource control to move to the jump control of the content item resource so as to guide the user to know more information of the first resource through the jump control later. Correspondingly, when the resource control is not triggered and the second display condition is met, the terminal displays that the resource control moves to the jump control. And updating the display jump control by the terminal based on the display style of the resource control. According to the scheme provided by the embodiment of the disclosure, when the resource control meets the second display condition, if the resource control is not triggered, the possibility that the user wants to continue watching the content item resource is higher, and at the moment, the resource control is displayed to move towards the jump control, so that the user can be guided to know the detailed information of the first resource through triggering the jump control later; and the jump control is updated and displayed based on the display style of the resource control, so that the updated jump control can embody personalized information of the user, and the user is generally concerned about the personalized information of the user, so that the user is not easy to ignore the jump control later, the user is guided to actively trigger the jump control to know the recommended resource, the resource is easier to actively acquire in the subsequent process, the interaction experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and the performance of the information recommending system is further improved.
In order to more clearly describe the object-based information recommendation method provided by the present solution, the object-based information recommendation method is further described below with reference to the accompanying drawings. For example, fig. 7 is a schematic diagram illustrating an object-based information recommendation method according to an exemplary embodiment. Referring to fig. 7, fig. 7 (a) exemplarily illustrates that a terminal displays a content item resource in a resource display interface so that a user initially knows a first resource. In the case where the display duration of the content item resource reaches x seconds, the user is informed of further knowledge of the content item resource if the user is not yet swiped. In this case, the terminal displays the resource control 701 at an upper layer of the content item resource based on the personalized information of the first object. Referring to fig. 7 (b), the resource control 701 includes two parts, a document and an icon. The terminal may also be displayed with a twisting animation 702 to guide the user through twisting the terminal to trigger the resource control 701 to learn about the details of the first resource. That is, in the case where the resource control 701 is triggered, the terminal jumps from the current resource display interface to the detail page of the first resource, enabling the conversion from the content item resource to the recommended resource. After the resource control 701 is displayed for y seconds, if the user has not yet translated through the resource control 701, it is indicated that the user is more likely to wish to determine the matching degree of the user with the first resource by viewing the content item resource. In this case, please refer to (c) in fig. 7, the terminal closes the display of the resource control 701, and displays a fixed jump entry 703 in the lower left corner of the resource display interface, while playing the content item resource in full screen for continuous exposure of the content item resource. The user may then learn about the details of the first resource through the jump control 703. That is, under the condition that the jump control is triggered, the terminal jumps to the detail page of the first resource from the current resource display interface, so that resource conversion is realized.
The embodiment of the disclosure provides an object-based information recommendation method, which combines a resource to be recommended by a content item resource with a user currently watching the content item resource, when the content item resource meets a first display condition, a resource control is displayed according to personalized information of the user, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to find by the user; moreover, the resource control is displayed through personalized information, so that a user is easy to generate interest in the resource, the user is guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to actively acquire in the subsequent process, so that the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and further, the performance of the information recommending system is improved.
Any combination of the above-mentioned optional solutions may be adopted to form an optional embodiment of the present disclosure, which is not described herein in detail.
FIG. 8 is a block diagram illustrating an object-based information recommendation device, according to an example embodiment. Referring to fig. 8, the object-based information recommendation apparatus includes: a first display unit 801, a second display unit 802, and a third display unit 803.
A first display unit 801 configured to perform displaying of a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object;
a second display unit 802 configured to perform displaying a resource control in the resource display interface based on the personalized information of the first object, in a case where the content item resource satisfies the first display condition, a display style of the resource control being related to the personalized information;
and a third display unit 803 configured to perform a trigger operation in response to the resource control, and display the detailed information of the first resource.
The embodiment of the disclosure provides an object-based information recommending device, which combines a resource to be recommended by a content item resource with a user currently watching the content item resource, when the content item resource meets a first display condition, a resource control is displayed according to personalized information of the user, and the user is focused on the personalized information of the user generally, so that the resource control related to the personalized information is easier to be found by the user; moreover, the resource control is displayed through personalized information, so that a user is easy to generate interest in the resource, the user is guided to actively trigger the resource control to know the recommended resource, and further, the resource is easier to actively acquire in the subsequent process, so that the interactive experience between the user and the resource can be improved, the recommending effect of the content item resource can be improved, and further, the performance of the information recommending system is improved.
In some embodiments, FIG. 9 is a block diagram of another object-based information recommendation device, shown in accordance with an exemplary embodiment. Referring to fig. 9, the second display unit 802 includes:
a first display subunit 8021 configured to perform, in a case where the content item resource satisfies the first display condition, head portrait based on the first object; the second display subunit 8022 is configured to execute the personalized information based on the first object, and display the document of the resource control in the resource display interface.
In some embodiments, with continued reference to fig. 9, the second display subunit 8022 is configured to perform acquiring trigger parameters of a plurality of historical resource controls in a historical time period, where the types of personalized information adopted by the documents of the plurality of resource controls are different, and the trigger parameters are used to indicate the number of times that the detailed information of the first resource is displayed by triggering the corresponding historical resource control; based on the type of personalized information adopted by the historical resource control with the largest triggering times, the document of the resource control is displayed in the resource display interface.
In some embodiments, with continued reference to fig. 9, the second display subunit 8022 is configured to execute displaying the document of the resource control at the border of the icon of the resource control, the document of the resource control surrounding the icon of the resource control.
In some embodiments, with continued reference to fig. 9, a second display unit 802 is configured to perform displaying a float layer in the resource display interface, the float layer being located at an upper layer of the content item resource; and displaying the resource control on the floating layer.
In some embodiments, the resource control twists back and forth based on a preset direction;
with continued reference to fig. 9, the apparatus further includes:
a processing unit 804 configured to perform closing the display of the resource control and the floating layer if the resource control is not triggered and the second display condition is satisfied;
a first display unit 801 configured to perform displaying a jump-in portal and a content item resource in a resource display interface, the jump-in portal being for providing detailed information of the first resource, the jump-in portal being stationary.
In some embodiments, a jump control is further displayed in the resource display interface, and the jump port is used for providing detailed information of the first resource;
the second display unit 802 is further configured to perform displaying the resource control moving towards the jump control if the resource control is not triggered and the second display condition is satisfied;
with continued reference to fig. 9, the apparatus further includes:
and an updating unit 805 configured to execute a display style based on the resource control and update the display jump control.
In some embodiments, the resource display interface displays an avatar of a second object, the second object being an object that publishes the content item resource;
with continued reference to fig. 9, the second display unit 802 is further configured to perform displaying, in the resource display interface, a avatar movement of the resource control to the second object; and displaying the special effects of the first resource, wherein the special effects of the first resource are used for recommending the first resource to the first object.
In some embodiments, the first resource is a live broadcast recommended to the first object;
with continued reference to fig. 9, the third display unit 803 is further configured to perform displaying a live reservation interface for providing an entry for reserving live for the first object in response to a trigger operation on the resource control.
In some embodiments, the resource display interface is an interface in a resource recommendation application;
with continued reference to fig. 9, the apparatus further includes:
the fourth display unit 806 is further configured to perform an operation of displaying an initial page of the resource recommendation application in response to the start operation of the resource recommendation application, the initial page being used for recommending the second resource to the first object; and displaying the resource control below the initial page based on the personalized information of the first object.
It should be noted that, when recommending resources to a user, the object-based information recommending apparatus provided in the foregoing embodiment is only exemplified by the division of the foregoing functional units, and in practical application, the foregoing functional allocation may be performed by different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units, so as to complete all or part of the functions described above. In addition, the object-based information recommendation device and the object-based information recommendation method provided in the foregoing embodiments belong to the same concept, and detailed implementation processes of the object-based information recommendation device and the object-based information recommendation method are detailed in the method embodiments and are not described herein.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
When the electronic device is provided as a terminal, fig. 10 is a block diagram of a terminal 1000, which is shown according to an exemplary embodiment. The terminal fig. 10 shows a block diagram of a terminal 1000 provided in an exemplary embodiment of the present disclosure. The terminal 1000 may be: smart phones, tablet computers, MP3 players, MP4 players, notebook computers or desktop computers. Terminal 1000 can also be referred to by other names of user equipment, portable terminal, laptop terminal, desktop terminal, etc.
In general, terminal 1000 can include: a processor 1001 and a memory 1002.
The processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1001 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1001 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1001 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, the processor 1001 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. Memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1002 is used to store at least one program code for execution by processor 1001 to implement the object-based information recommendation method provided by the method embodiments in the present disclosure.
In some embodiments, terminal 1000 can optionally further include: a peripheral interface 1003, and at least one peripheral. The processor 1001, the memory 1002, and the peripheral interface 1003 may be connected by a bus or signal line. The various peripheral devices may be connected to the peripheral device interface 1003 via a bus, signal wire, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, a display 1005, a camera assembly 1006, audio circuitry 1007, a positioning assembly 1008, and a power supply 1009.
Peripheral interface 1003 may be used to connect I/O (Input/Output) related at least one peripheral to processor 1001 and memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1001, memory 1002, and peripheral interface 1003 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.
Radio Frequency circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. Radio frequency circuitry 1004 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. Radio frequency circuitry 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1004 may also include NFC (Near Field Communication, short range wireless communication) related circuitry, which is not limited by the present disclosure.
The display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1005 is a touch screen, the display 1005 also has the ability to capture touch signals at or above the surface of the display 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this time, the display 1005 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, display 1005 may be one, providing a front panel of terminal 1000; in other embodiments, display 1005 may be provided in at least two, separately provided on different surfaces of terminal 1000 or in a folded configuration; in still other embodiments, display 1005 may be a flexible display disposed on a curved surface or a folded surface of terminal 1000. Even more, the display 1005 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display 1005 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.
The camera assembly 1006 is used to capture images or video. Optionally, camera assembly 1006 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing, or inputting the electric signals to the radio frequency circuit 1004 for voice communication. For purposes of stereo acquisition or noise reduction, the microphone may be multiple, each located at a different portion of terminal 1000. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, audio circuit 1007 may also include a headphone jack.
The location component 1008 is used to locate the current geographic location of terminal 1000 to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1008 may be a positioning component based on the united states GPS (Global Positioning System ), the beidou system of china, the grainer system of russia, or the galileo system of the european union.
Power supply 1009 is used to power the various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable battery or rechargeable battery. When the power source 1009 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, terminal 1000 can further include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyroscope sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.
The acceleration sensor 1011 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1000. For example, the acceleration sensor 1011 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for the acquisition of motion data of a game or a user.
The gyro sensor 1012 may detect the body direction and the rotation angle of the terminal 1000, and the gyro sensor 1012 may collect the 3D motion of the user to the terminal 1000 in cooperation with the acceleration sensor 1011. The processor 1001 may implement the following functions according to the data collected by the gyro sensor 1012: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.
Pressure sensor 1013 may be disposed on a side frame of terminal 1000 and/or on an underlying layer of display 1005. When the pressure sensor 1013 is provided at a side frame of the terminal 1000, a grip signal of the terminal 1000 by a user can be detected, and the processor 1001 performs right-and-left hand recognition or quick operation according to the grip signal collected by the pressure sensor 1013. When the pressure sensor 1013 is provided at the lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.
The fingerprint sensor 1014 is used to collect a fingerprint of the user, and the processor 1001 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1014, or the fingerprint sensor 1014 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1001 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. Fingerprint sensor 1014 may be provided on the front, back or side of terminal 1000. When a physical key or vendor Logo is provided on terminal 1000, fingerprint sensor 1014 may be integrated with the physical key or vendor Logo.
The optical sensor 1015 is used to collect ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 based on the ambient light intensity collected by the optical sensor 1015. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1005 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1005 is turned down. In another embodiment, the processor 1001 may dynamically adjust the shooting parameters of the camera module 1006 according to the ambient light intensity collected by the optical sensor 1015.
Proximity sensor 1016, also referred to as a distance sensor, is typically located on the front panel of terminal 1000. Proximity sensor 1016 is used to collect the distance between the user and the front of terminal 1000. In one embodiment, when proximity sensor 1016 detects a gradual decrease in the distance between the user and the front face of terminal 1000, processor 1001 controls display 1005 to switch from the bright screen state to the off screen state; when proximity sensor 1016 detects a gradual increase in the distance between the user and the front of terminal 1000, processor 1001 controls display 1005 to switch from the off-screen state to the on-screen state.
Those skilled in the art will appreciate that the structure shown in fig. 10 is not limiting and that terminal 1000 can include more or fewer components than shown, or certain components can be combined, or a different arrangement of components can be employed.
In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory 1002, comprising instructions executable by the processor 1001 of the terminal 1000 to perform the above-described object-based information recommendation method. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.
A computer program product comprising computer programs/instructions which when executed by a processor implement the above-described object-based information recommendation method.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (13)

1. An object-based information recommendation method, the method comprising:
displaying a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object;
displaying a resource control in the resource display interface based on the personalized information of the first object under the condition that the content item resource meets the first display condition, wherein the display style of the resource control is related to the personalized information;
and responding to the triggering operation of the resource control, and displaying the detail information of the first resource.
2. The object-based information recommendation method according to claim 1, wherein the displaying the resource control in the resource display interface based on the personalized information of the first object in the case where the content item resource satisfies a first display condition includes:
displaying an icon of the resource control in the resource display interface based on the head portrait of the first object under the condition that the content item resource meets a first display condition;
and displaying the document of the resource control in the resource display interface based on the personalized information of the first object.
3. The object-based information recommendation method according to claim 2, wherein the displaying the document of the resource control in the resource display interface based on the personalized information of the first object comprises:
acquiring triggering parameters of a plurality of historical resource controls in a historical time period, wherein the types of personalized information adopted by the documents of the plurality of historical resource controls are different, and the triggering parameters are used for indicating the times of displaying the detailed information of the first resource by triggering the corresponding historical resource controls;
based on the type of personalized information adopted by the historical resource control with the largest triggering times, displaying the document of the resource control in the resource display interface.
4. The object-based information recommendation method according to claim 2, further comprising:
and displaying the file of the resource control at the border of the icon of the resource control, wherein the file of the resource control surrounds the icon of the resource control.
5. The method for recommending information based on an object of claim 1, wherein displaying a resource control in the resource display interface comprises:
Displaying a floating layer in the resource display interface, wherein the floating layer is positioned at the upper layer of the content item resource;
and displaying the resource control on the floating layer.
6. The object-based information recommendation method according to claim 5, wherein the resource control is twisted back and forth based on a preset direction;
the method further comprises the steps of:
closing the display of the resource control and the floating layer under the condition that the resource control is not triggered and a second display condition is met;
and displaying a jump-in port and the content item resources in the resource display interface, wherein the jump-in port is used for providing detailed information of the first resources, and the jump-in port is fixed.
7. The object-based information recommendation method according to claim 1, wherein a jump control is further displayed in the resource display interface, and the jump control is used for providing detail information of the first resource;
the method further comprises the steps of:
displaying that the resource control moves to the jump control when the resource control is not triggered and the second display condition is met;
and updating and displaying the jump control based on the display style of the resource control.
8. The object-based information recommendation method according to claim 1, wherein an avatar of a second object is displayed in the resource display interface, the second object being an object that publishes the content item resource;
the displaying the resource control in the resource display interface comprises the following steps:
displaying the head portrait movement of the resource control to the second object in the resource display interface;
displaying the special effects of the first resource, wherein the special effects of the first resource are used for recommending the first resource to the first object.
9. The object-based information recommendation method according to claim 1, wherein the first resource is a live broadcast recommended to the first object;
the responding to the triggering operation of the resource control displays the detail information of the first resource, and comprises the following steps:
and responding to the triggering operation of the resource control, displaying a reservation interface of the live broadcast, wherein the reservation interface is used for providing an entry for reserving the live broadcast for the first object.
10. The object-based information recommendation method according to claim 1, wherein the resource display interface is an interface in a resource recommendation application;
The method further comprises the steps of:
responding to the starting operation of the resource recommending application, displaying an initial page of the resource recommending application, wherein the initial page is used for recommending a second resource to the first object;
and displaying the resource control below the initial page based on the personalized information of the first object.
11. An object-based information recommendation apparatus, the apparatus comprising:
a first display unit configured to perform displaying a content item resource in a resource display interface, the content item resource being used to recommend a first resource to a first object;
a second display unit configured to perform, in a case where the content item resource satisfies a first display condition, displaying a resource control in the resource display interface based on personalized information of the first object, a display style of the resource control being related to the personalized information;
and the third display unit is configured to execute the triggering operation of responding to the resource control and display the detail information of the first resource.
12. An electronic device, the electronic device comprising:
one or more processors;
A memory for storing the processor-executable program code;
wherein the processor is configured to execute the program code to implement the object-based information recommendation method of any of claims 1 to 10.
13. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the object-based information recommendation method according to any of claims 1 to 10.
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