CN111680249B

CN111680249B - Method and device for pushing presentation information

Info

Publication number: CN111680249B
Application number: CN202010436445.XA
Authority: CN
Inventors: 陈晓磊
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-05-21
Filing date: 2020-05-21
Publication date: 2024-02-09
Anticipated expiration: 2040-05-21
Also published as: WO2021233062A1; CN111680249A

Abstract

The application aims to provide a method and equipment for pushing presentation information, which are applied to network equipment, wherein the method comprises the following steps: determining one or more pieces of second presentation information associated with the first presentation information according to the first presentation information to be pushed; and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment so as to first alternate and present the at least one piece of second presentation information in third presentation information in the presentation process of the third presentation information on the user equipment, and then alternate and present the first presentation information in the third presentation information. According to the method and the device, the objectivity of the user to the first presentation information can be reduced, and the conversion rate of the first presentation information is improved.

Description

Method and device for pushing presentation information

Technical Field

The present application relates to the field of communications, and in particular, to a technique for pushing presence information.

Background

With the development of the age, the advertisement pushing towards users is more and more focused, in the prior art, two ways are generally adopted to realize the advertisement pushing towards users, one way is to push advertisements which are possibly interested by users according to the portrait of the users, the other way is to push according to the bid ranks of various advertisements, the higher bid rank advertisements are preferentially pushed to the users, and in the prior art, when one advertisement needs to be pushed to the user equipment, the advertisement is directly sent to the user equipment and is directly presented on the user equipment.

Disclosure of Invention

The application aims to provide a method and equipment for pushing presentation information.

According to one aspect of the present application, there is provided a method of pushing presence information applied to a network device, the method comprising:

determining one or more pieces of second presentation information associated with the first presentation information according to the first presentation information to be pushed;

and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment so as to first alternate and present the at least one piece of second presentation information in third presentation information in the presentation process of the third presentation information on the user equipment, and then alternate and present the first presentation information in the third presentation information.

According to another aspect of the present application, there is provided a method of pushing presence information applied to a user equipment, the method comprising:

receiving at least one piece of second presentation information and first presentation information sent by network equipment, wherein the at least one piece of second presentation information is determined according to the first presentation information;

and in the process of presenting the third presentation information on the user equipment, the at least one piece of second presentation information is first presented in a penetrating way in the third presentation information, and then the first presentation information is presented in a penetrating way in the third presentation information.

According to one aspect of the present application, there is provided a network device for pushing presence information, the device comprising:

the one-to-one module is used for determining one or more pieces of second presentation information associated with the first presentation information according to the first presentation information to be pushed;

and the second module is used for transmitting at least one piece of second presentation information and the first presentation information in the one or more pieces of second presentation information to the user equipment so as to first alternate and present the at least one piece of second presentation information in the third presentation information and then alternate and present the first presentation information in the third presentation information in the presentation process of the third presentation information on the user equipment.

According to another aspect of the present application, there is provided a user equipment pushing presence information, the equipment comprising:

the second module is used for receiving at least one piece of second presentation information and first presentation information sent by the network equipment, wherein the at least one piece of second presentation information is determined according to the first presentation information;

and the second-second module is used for firstly inserting and presenting the at least one second presentation information in the third presentation information in the presentation process of the third presentation information on the user equipment, and then inserting and presenting the first presentation information in the third presentation information.

According to one aspect of the present application, there is provided an apparatus for pushing presence information, wherein the apparatus includes:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

According to another aspect of the present application, there is provided an apparatus for pushing presence information, wherein the apparatus includes:

a processor; and

According to one aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to:

According to another aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to:

Compared with the prior art, the method and the device have the advantages that one or more pieces of second presentation information related to the first presentation information can be determined firstly, so that at least one piece of second presentation information related to the first presentation information is inserted and presented in the presentation process of the third presentation information on the user equipment firstly, then the first presentation information is inserted and presented in the third presentation information, the interest of the first presentation information to be pushed can be improved by inserting and presenting the second presentation information firstly in the process of browsing the third presentation information, then the first presentation information is inserted and presented in the third presentation information, the objection rate of the user to the first presentation information is reduced, and the conversion rate of the first presentation information is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:

FIG. 1 illustrates a method flow diagram of push presence information for a network device according to one embodiment of the present application;

FIG. 2 illustrates a method flow diagram of push presence information applied to a user device in accordance with one embodiment of the present application;

FIG. 3 illustrates a system method flow diagram for pushing presence information, according to one embodiment of the present application;

FIG. 4 illustrates a network device structure diagram of pushing presence information according to one embodiment of the present application;

FIG. 5 illustrates a block diagram of a user device pushing presence information according to one embodiment of the present application;

FIG. 6 illustrates an exemplary system that may be used to implement various embodiments described herein.

The same or similar reference numbers in the drawings refer to the same or similar parts.

Detailed Description

The present application is described in further detail below with reference to the accompanying drawings.

In one typical configuration of the present application, the terminal, the devices of the services network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.

The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.

The device referred to in the present application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (for example, perform man-machine interaction through a touch pad), such as a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, such as an Android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as appropriate for the application, are intended to be within the scope of the present application and are incorporated herein by reference.

In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.

Fig. 1 shows a flowchart of a method for pushing presence information applied to a network device according to an embodiment of the present application, the method including step S11 and step S12. In step S11, the network device determines, according to the first presence information to be pushed, one or more second presence information associated with the first presence information; in step S12, the network device sends at least one second presence information of the one or more second presence information and the first presence information to the user device, so as to first alternate and present the at least one second presence information in the third presence information in the presence process of the third presence information on the user device, and then alternate and present the first presence information in the third presence information.

In step S11, the network device determines, according to the first presence information to be pushed, one or more second presence information associated with the first presence information. In some embodiments, the first presentation information may be an advertisement, or any other form of presentation information, for example, an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding or the like, and the second presentation information includes, but is not limited to, a media file associated with the advertisement in content, for example, short videos, pictures, information, and the like. For example, the first presentation information is an advertisement of the child toothbrush a to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from the video library of the network device as the second presentation information associated with the advertisement of the child toothbrush a.

In step S12, the network device sends at least one second presence information of the one or more second presence information and the first presence information to the user device, so as to first alternate and present the at least one second presence information in the third presence information in the presence process of the third presence information on the user device, and then alternate and present the first presence information in the third presence information. In some embodiments, the network device may send the at least one second presence information and the first presence information to the user device by sending the at least one second presence information to the user device simultaneously with the first presence information, or sending the at least one second presence information to the user device first, then sending the first presence information to the user device, or sending each second presence information in the at least one second presence information to the user device intermittently, then sending the first presence information to the user device. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in the current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first interleaved in the third presentation information, and then the first presentation information is interleaved in the third presentation information, so that the user can improve the interest of the first presentation information to be pushed through the interleaved presentation of the second presentation information in the process of browsing the third presentation information, and then the first presentation information is interleaved in the third presentation information, thereby reducing the objection rate of the user to the first presentation information and improving the conversion rate of the first presentation information.

In some embodiments, the step S11 includes: the network device obtains one or more presentation features corresponding to the first presentation information, matches the one or more presentation features with a plurality of presentation information, and determines one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation feature of the one or more presentation features. In some embodiments, the presentation feature corresponding to the first presentation information may be provided by the provider of the first presentation information, or may be determined after the network device identifies the content of the first presentation information, for example, the first presentation information is an advertisement of the child toothbrush a, the network device determines that the presentation feature corresponding to the advertisement of the child toothbrush a includes "child", "toothbrush" by identifying the advertisement content of the child toothbrush a, and then matches the two presentation features with all short videos in a video library of the network device, and according to the matching degree between the two presentation features and each short video, a short video with a predetermined number of short videos with the highest matching degree or short videos with matching degrees meeting a predetermined matching degree threshold is used as the short video associated with the advertisement of the child toothbrush a, where each short video includes at least one presentation feature of the two presentation features.

In some embodiments, the step S12 includes a step S121 (not shown), a step S122 (not shown), and a step S123 (not shown). In step S121, the network device sends at least one second presence information of the one or more second presence information to the user device, so as to interlude and present the at least one second presence information in a third presence information on the user device during the presentation of the third presence information; in step S122, the network device receives first presentation feedback information for the at least one second presentation information, which is sent by the user device; in step S123, the network device determines, according to the first presentation feedback information, whether the first presentation information meets a predetermined pushing condition, and if so, sends the first presentation information to the user device, so as to alternate and present the first presentation information in the third presentation information. In some embodiments, at least one piece of second presentation information is sent to the user equipment so as to alternate and present the at least one piece of second presentation information in the process that the user equipment is currently presenting the third presentation information, then the user equipment sends presentation feedback information of the user for the at least one piece of second presentation information to the network equipment, after receiving the presentation feedback information, the network equipment judges whether the first presentation information meets a predetermined pushing condition according to the presentation feedback information, if yes, the first presentation information is sent to the user equipment so as to alternate and present the first presentation information in the process that the user equipment is currently presenting the third presentation information, wherein the presentation feedback information can be feedback for all pieces of second presentation information presented on the user equipment, then the feedback information can be feedback for each or a plurality of pieces of second presentation information respectively, and then the feedback information can be sent to the network equipment respectively. In some embodiments, the presented feedback information includes, but is not limited to, user feedback behavior of the second presented information such as a rate of completion, praise, comment, and the like. For example, the first presentation information is an advertisement of the child toothbrush a, a short video B, a short video C and a short video D of the child toothbrush a are screened out from a video library, then the three short videos are sent to user equipment for alternate display, a user completely views the short video B and the short video C, then the user directly skips the short video D, and sends corresponding presentation feedback information 'the short video B and the short video C completely views' to network equipment, if a preset pushing condition is that the user completely views at least two short videos in the three short videos, the network equipment judges that the advertisement of the child toothbrush a meets the preset pushing condition according to the presentation feedback information, and then the advertisement of the child toothbrush a is sent to the user equipment for alternate display.

In some embodiments, the step S121 includes: the network device intermittently transmits a plurality of the one or more pieces of second presence information to the user device. In some embodiments, the network device intermittently transmits the at least one second presence information to the user device, either by intermittently transmitting each of the at least one second presence information to the user device or by dividing the at least one second presence information into groups, each group comprising the plurality of second presence information, and then intermittently transmitting each group of presence information to the user device.

In some embodiments, the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device includes: and determining the pushing time corresponding to the target second presentation information sent next time according to the first presentation feedback information received currently, and sending the target second presentation information to the user equipment when the pushing time is reached. In some embodiments, according to the currently received presentation feedback information of the user for one or more pieces of second presentation information which are currently presented on the user equipment, determining a push time corresponding to the target second presentation information to be sent to the user next, and when the push time is reached, sending the target second presentation information to be sent to the user next to the user equipment. For example, the network device pushes the short video B to the user device to display, after the display is completed, the user device sends the presentation feedback information of the user for the short video B to the network device, and the network device determines the pushing time of the short video C to be sent to the user next according to the presentation feedback information of the short video B, and sends the short video C to the user device to display when the pushing time is reached.

In some embodiments, the step S123 includes: the network equipment judges whether at least one piece of first presentation feedback information received currently meets a preset pushing condition, if yes, the first presentation information is sent to the user equipment, whether remaining second presentation information which is not sent to the user equipment exists in the one or more pieces of second presentation information is detected, and if yes, the sending of the remaining second presentation information is stopped. In some embodiments, according to the currently received presentation feedback information of the user for one or more pieces of second presentation information which are currently presented on the user equipment, determining whether the first presentation information meets a predetermined pushing condition, if so, directly sending the first presentation information to the user equipment for presentation, and detecting whether residual second presentation information which is not yet sent to the user equipment exists, and if so, stopping sending the residual second presentation information. For example, the network device pushes the short video B to the user device to display, after the display is completed, the user device sends the presentation feedback information of the user for the short video B to the network device, and the network device directly sends the advertisement a to the user device to display according to the presentation feedback information of the short video B, and stops sending the short video C and the short video D which are not yet sent to the user device.

In some embodiments, the step S123 includes: the network equipment judges whether one or more pieces of first presentation feedback information meet a preset pushing condition, and if so, determines the pushing time of the first presentation information according to the one or more pieces of first presentation feedback information; and sending the first presentation information to the user equipment according to the push time. In some embodiments, whether a predetermined pushing condition is met is determined according to currently received presentation feedback information of one or more second presentation information which is presented on the user equipment by the user, if the predetermined pushing condition is met, a pushing time of the first presentation information is determined according to the presentation feedback information, a time interval between the pushing time and the presentation time of the second presentation information is too short to cause user disfeel, the content of the second presentation information is possibly forgotten by the user too long, the interestingness of the first presentation information to be pushed is lost, and when the pushing time is reached, the first presentation information is sent to the user equipment for display.

In some embodiments, the determining, according to the one or more first presentation feedback information, a push time of the first presentation information includes: and determining the push time of the first presentation information according to the one or more first presentation feedback information and combining one or more presentation characteristics corresponding to the first presentation information. For example, if the matching degree between the presentation feature corresponding to the first presentation information and the second presentation information is greater than or equal to a predetermined matching degree threshold, the first presentation information and the second presentation information may be sent to the user device for presentation later, so as to avoid causing user dislike, and if the matching degree between the presentation feature corresponding to the first presentation information and the second presentation information is less than or equal to a predetermined matching degree threshold, the first presentation information and the second presentation information may be sent to the user device for presentation earlier, so as to avoid reducing the interest degree of the user to be pushed about the first presentation information promoted by the second presentation information.

In some embodiments, the sending the plurality of second presence information of the one or more second presence information to the user device includes: at least one of the one or more second presence information is intermittently transmitted to the user device. In some embodiments, the at least one second presence information is sent to the user device intermittently, either by sending each of the at least one second presence information to the user device intermittently, or by dividing the at least one second presence information into groups, each group comprising a number of second presence information, and then sending each group of presence information to the user device intermittently.

In some embodiments, the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device includes: and intermittently transmitting each second presentation information of the plurality of second presentation information to the user equipment according to predetermined time interval information. In some embodiments, each second presentation information may be intermittently transmitted to the user device according to a predetermined time interval, for example, short video B may be transmitted to the user device for presentation, then short video C may be transmitted to the user device for presentation at intervals of 30 minutes, and then short video D may be transmitted to the user device for presentation at intervals of 30 minutes.

In some embodiments, the intermittently transmitting each of the plurality of second presence information to the user device includes step S13 (not shown) and step S14 (not shown). In step S13, the network device determines transmission timing point information corresponding to each of the plurality of second presentation information, where an interval between transmission timing point information of any two of the plurality of second presentation information is greater than or equal to predetermined transmission interval threshold information; in step S14, the network device sends the second presentation information to the user device according to the sending time point information corresponding to each piece of the second presentation information. In some embodiments, a transmission interval between each second presentation information and the second presentation information transmitted last is determined, and transmission intervals between different second presentation information may be the same or different, and then the second presentation information is transmitted to the user equipment after the transmission interval from the transmission time of the second presentation information transmitted last according to the transmission interval between each second presentation information and the second presentation information transmitted last.

In some embodiments, the step S13 includes: and the network equipment determines the sending time point information corresponding to each piece of second presentation information according to the association information between each piece of second presentation information in the plurality of pieces of second presentation information and the first presentation information. In some embodiments, according to the association degree between each piece of second presentation information and the first presentation information, if the association degree is greater than or equal to a predetermined association degree threshold, the second presentation information may be sent to the user equipment for presentation later, and if the association degree is less than or equal to a predetermined association degree threshold, the second presentation information may be sent to the user equipment for presentation earlier.

In some embodiments, the step S14 includes: the network equipment arranges each second presentation information in the plurality of second presentation information in sequence; and for each piece of second presentation information except for the head of the queue in the plurality of pieces of second presentation information, determining sending time point information corresponding to the second presentation information according to the association information between the second presentation information and the second presentation information before the second presentation information. In some embodiments, according to the association degree between each piece of second presentation information and the second presentation information sent last, if the association degree is greater than or equal to a predetermined association degree threshold, the second presentation information may be sent to the user equipment later for presentation if the association degree between the second presentation information and the second presentation information sent last is greater, and if the association degree is less than or equal to a predetermined association degree threshold, the second presentation information may be sent to the user equipment earlier for presentation if the association degree between the second presentation information and the second presentation information sent last is less.

In some embodiments, the method further comprises: and the network equipment receives second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information. In some embodiments, second presentation feedback information sent by the user equipment and aiming at the user with the first presentation information displayed on the user equipment is received, wherein the second presentation feedback information can be user feedback actions such as a completion rate, praise, comment and the like of the first presentation information, and can also be whether the user performs expected interaction actions corresponding to the first presentation information and specific execution results, for example, whether the user clicks a purchase link in an advertisement of the child toothbrush A or whether the user places an order on a purchase page corresponding to the purchase link in the advertisement of the child toothbrush A.

In some embodiments, the method further comprises: the network equipment determines one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information; at least one of the one or more third presence information is sent to the user device. In some embodiments, according to the second presentation feedback information, determining whether the interest degree of the user in the first presentation information exceeds a predetermined threshold, if so, determining one or more third presentation information associated with the presentation content corresponding to the first presentation information, and transmitting all or part of the one or more presentation information to the user equipment; in some embodiments, the association includes, but is not limited to, semantically associating the presentation content, associating the type of the presentation content, associating the purpose of the presentation content, the presentation content belonging to the same manufacturer or product series, etc., for example, the first presentation information is a toothbrush advertisement, and if the user is determined to have higher interest in the first presentation information according to the second presentation feedback information corresponding to the first presentation information, determining third presentation information associated with the first presentation information, where the third presentation information is a plurality of toothpaste advertisements of the same brand.

In some embodiments, the method further comprises: the network equipment re-determines one or more fourth presentation information associated with the first presentation information according to the second presentation feedback information; at least one fourth presence information of the one or more fourth presence information is sent to the user device. In some embodiments, if it is determined that the user has low interest in the first presented information according to the second presented feedback information, determining one or more fourth presented information associated with the first presented information, and sending all or part of the one or more presented information to the user device, so as to increase the interest of the user in the first presented information, so that the first presented information is presented again later to obtain better feedback.

In some embodiments, the method further comprises: the network equipment determines the re-pushing time of the first presentation information according to the second presentation feedback information; and according to the re-pushing time, the first presentation information is sent to the user equipment again. The re-pushing timing is used to indicate a timing of re-pushing the first presentation information, in some embodiments, if the second presentation feedback information determines that the user has a higher interest in the first presentation information, the first presentation information may be pushed again after a shorter time interval, and if the second presentation feedback information determines that the user has a worse feedback of the first presentation information, the first presentation information may be pushed again after a slightly longer time interval.

Fig. 2 shows a flowchart of a method for pushing presence information applied to a user equipment according to an embodiment of the present application, the method comprising step S21 and step S22. In step S21, the user equipment receives at least one piece of second presence information and first presence information sent by the network equipment, where the at least one piece of second presence information is determined according to the first presence information; in step S22, during the presenting process of the third presenting information on the user device, the user device first inserts and presents the at least one second presenting information in the third presenting information, and then inserts and presents the first presenting information in the third presenting information.

In step S21, the user equipment receives at least one piece of second presence information and first presence information sent by the network equipment, where the at least one piece of second presence information is determined according to the first presence information. In some embodiments, the first presentation information may be an advertisement, e.g., an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding or the like, and the second presentation information includes, but is not limited to, media files, e.g., short videos, pictures, information, etc., that are associated with the advertisement in content. For example, the first presentation information is an advertisement of the child toothbrush a to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from the video library of the network device as the second presentation information associated with the advertisement of the child toothbrush a. In some embodiments, the network device may send the at least one second presence information and the first presence information to the user device by sending the at least one second presence information to the user device simultaneously with the first presence information, or sending the at least one second presence information to the user device first, then sending the first presence information to the user device, or sending each second presence information in the at least one second presence information to the user device intermittently, then sending the first presence information to the user device.

In step S22, during the presenting process of the third presenting information on the user device, the user device first inserts and presents the at least one second presenting information in the third presenting information, and then inserts and presents the first presenting information in the third presenting information. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in the current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first interleaved in the third presentation information, and then the first presentation information is interleaved in the third presentation information, so that the user can improve the interest of the first presentation information to be pushed through the interleaved presentation of the second presentation information in the process of browsing the third presentation information, and then the first presentation information is interleaved in the third presentation information, thereby reducing the objection rate of the user to the first presentation information and improving the conversion rate of the first presentation information.

In some embodiments, the step S21 includes: the method comprises the steps that user equipment receives at least one piece of second presentation information sent by the network equipment, wherein the at least one piece of second presentation information is determined according to first presentation information to be pushed by the network equipment; acquiring first presentation feedback information corresponding to the at least one piece of second presentation information, and sending the first presentation feedback information to the network equipment; and receiving the first presentation information sent by the network equipment. In some embodiments, the user device receives at least one second presence information sent by the network device, and in a current presence process of third presence information on the user device, first inserts and presents the at least one second presence information in the third presence information, then obtains presence feedback information of a user for the at least one second presence information, sends the presence feedback information to the network device, then receives first presence information sent by the network device, and inserts and presents the first presence information in the third presence information. In some embodiments, the presented feedback information includes, but is not limited to, user feedback behavior of the second presented information such as a rate of completion, praise, comment, and the like. In some embodiments, the presentation feedback information may be feedback of the user for all the second presentation information presented on the user device, and then sent to the user device, or feedback of the user for each or several second presentations, respectively, and then sent to the network device, respectively.

In some embodiments, the receiving at least one second presence information sent by the network device includes: a plurality of second presence information intermittently transmitted by the network device is received. In some embodiments, the network device intermittently transmits the at least one second presence information to the user device, either by intermittently transmitting each of the at least one second presence information to the user device or by dividing the at least one second presence information into groups, each group comprising the plurality of second presence information, and then intermittently transmitting each group of presence information to the user device.

In some embodiments, the method further comprises: and the user equipment acquires second presentation feedback information corresponding to the first presentation information and sends the second presentation feedback information to the network equipment. In some embodiments, the second presentation feedback information may be a user feedback behavior such as a completion rate, praise, comment, etc. of the first presentation information, and may also be whether the user performs a desired interaction behavior corresponding to the first presentation information and a specific execution result, for example, whether the user clicks a purchase link in an advertisement of the child toothbrush a, or whether the user orders a purchase page corresponding to the purchase link in the advertisement of the child toothbrush a.

FIG. 3 illustrates a system method flow diagram for pushing presence information, according to one embodiment of the present application.

As shown in fig. 3, in step S31, the network device determines, according to the first presence information to be pushed, one or more second presence information associated with the first presence information, where step S31 is the same as or similar to step S11, and is not described in detail herein; in step S32, the network device sends at least one piece of second presence information and the first presence information of the one or more pieces of second presence information to the user device, where step S32 is the same as or similar to step S12, and details thereof are omitted herein; in step S33, the user equipment receives and presents the at least one second presentation information and the first presentation information sent by the network equipment, and step S33 is the same as or similar to the foregoing step S21, and is not described herein again; in step S34, during the presenting process of the third presenting information on the user equipment, the user equipment first inserts and presents the at least one second presenting information in the third presenting information, and then inserts and presents the first presenting information in the third presenting information, and step S34 is the same as or similar to the foregoing step S22, and will not be repeated herein.

Fig. 4 shows a network device structure diagram for pushing presence information according to an embodiment of the present application, where the device includes a one-to-one module 11 and a two-to-two module 12. A one-to-one module 11, configured to determine, according to first presence information to be pushed, one or more second presence information associated with the first presence information; and a second module 12, configured to send at least one second presence information of the one or more second presence information and the first presence information to a user device, so as to first alternate and present the at least one second presence information in a third presence information on the user device during a presence process of the third presence information, and then alternate and present the first presence information in the third presence information.

And a one-to-one module 11, configured to determine, according to first presence information to be pushed, one or more second presence information associated with the first presence information. In some embodiments, the first presentation information may be an advertisement, or any other form of presentation information, for example, an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding or the like, and the second presentation information includes, but is not limited to, a media file associated with the advertisement in content, for example, short videos, pictures, information, and the like. For example, the first presentation information is an advertisement of the child toothbrush a to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from the video library of the network device as the second presentation information associated with the advertisement of the child toothbrush a.

And a second module 12, configured to send at least one second presence information of the one or more second presence information and the first presence information to a user device, so as to first alternate and present the at least one second presence information in a third presence information on the user device during a presence process of the third presence information, and then alternate and present the first presence information in the third presence information. In some embodiments, the network device may send the at least one second presence information and the first presence information to the user device by sending the at least one second presence information to the user device simultaneously with the first presence information, or sending the at least one second presence information to the user device first, then sending the first presence information to the user device, or sending each second presence information in the at least one second presence information to the user device intermittently, then sending the first presence information to the user device. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in the current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first interleaved in the third presentation information, and then the first presentation information is interleaved in the third presentation information, so that the user can improve the interest of the first presentation information to be pushed through the interleaved presentation of the second presentation information in the process of browsing the third presentation information, and then the first presentation information is interleaved in the third presentation information, thereby reducing the objection rate of the user to the first presentation information and improving the conversion rate of the first presentation information.

In some embodiments, the one-to-one module 11 is configured to: the network device obtains one or more presentation features corresponding to the first presentation information, matches the one or more presentation features with a plurality of presentation information, and determines one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation feature of the one or more presentation features. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the two modules 12 include two modules 121 (not shown), two modules 122 (not shown), two three modules 123 (not shown). A second module 121, configured to send at least one second presence information of the one or more second presence information to a user device, so as to alternate and present the at least one second presence information in a third presence information on the user device during a presence process of the third presence information; a two-in-two module 122, configured to receive first presence feedback information sent by the user equipment and directed to the at least one second presence information; and a two-three module 123, configured to determine, according to the first presentation feedback information, whether the first presentation information meets a predetermined pushing condition, and if yes, send the first presentation information to the user equipment, so as to alternate and present the first presentation information in the third presentation information. The implementation manner of the two-one module 121, the two-two module 122 and the two-three module 123 is the same as or similar to the embodiment of steps S121, S122 and S123 in fig. 1, and thus is not described in detail herein, and is incorporated herein by reference.

In some embodiments, the one-to-one module 121 is configured to: and intermittently transmitting a plurality of the one or more pieces of second presence information to the user equipment. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device includes: and determining the pushing time corresponding to the target second presentation information sent next time according to the first presentation feedback information received currently, and sending the target second presentation information to the user equipment when the pushing time is reached. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the one-two-three module 123 is configured to: determining whether at least one piece of first presentation feedback information currently received meets a preset pushing condition, if yes, sending the first presentation information to the user equipment, detecting whether remaining second presentation information which is not sent to the user equipment exists in the one or more pieces of second presentation information, and if yes, stopping sending the remaining second presentation information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the one-two-three module 123 is configured to: judging whether one or more pieces of first presentation feedback information meet a preset pushing condition, and if so, determining the pushing time of the first presentation information according to the one or more pieces of first presentation feedback information; and sending the first presentation information to the user equipment according to the push time. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the determining, according to the one or more first presentation feedback information, a push time of the first presentation information includes: and determining the push time of the first presentation information according to the one or more first presentation feedback information and combining one or more presentation characteristics corresponding to the first presentation information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the sending the plurality of second presence information of the one or more second presence information to the user device includes: at least one of the one or more second presence information is intermittently transmitted to the user device. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device includes: and intermittently transmitting each second presentation information of the plurality of second presentation information to the user equipment according to predetermined time interval information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the sending each of the plurality of second presence information to the user device intermittently includes a three module 13 (not shown) and a four module 14 (not shown). A third module 13, configured to determine transmission timing information corresponding to each of the plurality of second presentation information, where an interval between transmission timing information of any two of the plurality of second presentation information is greater than or equal to predetermined transmission interval threshold information; and a fourth module 14, configured to send the second presentation information to the user equipment according to the sending time point information corresponding to each piece of the second presentation information. The implementation of a three module 13 and a four module 14 is the same as or similar to the embodiment of steps S13 and S14 in fig. 1, and thus is not described in detail herein, and is incorporated by reference.

In some embodiments, the one-three module 13 is configured to: and determining sending time point information corresponding to each piece of second presentation information according to the association information between each piece of second presentation information in the plurality of pieces of second presentation information and the first presentation information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the one four modules 14 are for: each of the plurality of second presentation information is arranged in sequence; and for each piece of second presentation information except for the head of the queue in the plurality of pieces of second presentation information, determining sending time point information corresponding to the second presentation information according to the association information between the second presentation information and the second presentation information before the second presentation information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the apparatus is further to: and the network equipment receives second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the apparatus is further to: the network equipment determines one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information; at least one of the one or more third presence information is sent to the user device. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the apparatus is further to: re-determining one or more fourth presence information associated with the first presence information based on the second presence feedback information; at least one fourth presence information of the one or more fourth presence information is sent to the user device. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the apparatus is further to: determining the re-pushing time of the first presentation information according to the second presentation feedback information; and according to the re-pushing time, the first presentation information is sent to the user equipment again. The related operations are the same as or similar to those of the embodiment shown in fig. 1, and thus are not described in detail herein, and are incorporated by reference.

Fig. 5 shows a block diagram of a user equipment pushing presence information, according to an embodiment of the present application, the device comprising a two-in-one module 21 and a two-in-two module 22. A second module 21, configured to receive at least one second presence information and first presence information sent by a network device, where the at least one second presence information is determined according to the first presence information; and the second-second module 22 is configured to, during a presentation process of third presentation information on the user equipment, first insert and present the at least one second presentation information in the third presentation information, and then insert and present the first presentation information in the third presentation information.

And a second module 21, configured to receive at least one second presence information and first presence information sent by a network device, where the at least one second presence information is determined according to the first presence information. In some embodiments, the first presentation information may be an advertisement, e.g., an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding or the like, and the second presentation information includes, but is not limited to, media files, e.g., short videos, pictures, information, etc., that are associated with the advertisement in content. For example, the first presentation information is an advertisement of the child toothbrush a to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from the video library of the network device as the second presentation information associated with the advertisement of the child toothbrush a. In some embodiments, the network device may send the at least one second presence information and the first presence information to the user device by sending the at least one second presence information to the user device simultaneously with the first presence information, or sending the at least one second presence information to the user device first, then sending the first presence information to the user device, or sending each second presence information in the at least one second presence information to the user device intermittently, then sending the first presence information to the user device.

And the second-second module 22 is configured to, during a presentation process of third presentation information on the user equipment, first insert and present the at least one second presentation information in the third presentation information, and then insert and present the first presentation information in the third presentation information. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in the current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first interleaved in the third presentation information, and then the first presentation information is interleaved in the third presentation information, so that the user can improve the interest of the first presentation information to be pushed through the interleaved presentation of the second presentation information in the process of browsing the third presentation information, and then the first presentation information is interleaved in the third presentation information, thereby reducing the objection rate of the user to the first presentation information and improving the conversion rate of the first presentation information.

In some embodiments, the second module 21 is configured to: receiving at least one piece of second presentation information sent by the network equipment, wherein the at least one piece of second presentation information is determined according to first presentation information to be pushed by the network equipment; acquiring first presentation feedback information corresponding to the at least one piece of second presentation information, and sending the first presentation feedback information to the network equipment; and receiving the first presentation information sent by the network equipment. The related operations are the same as or similar to those of the embodiment shown in fig. 2, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the receiving at least one second presence information sent by the network device includes: and receiving a plurality of second presentation information which are intermittently transmitted by the network equipment. The related operations are the same as or similar to those of the embodiment shown in fig. 2, and thus are not described in detail herein, and are incorporated by reference.

In some embodiments, the apparatus is further to: and acquiring second presentation feedback information corresponding to the first presentation information, and sending the second presentation feedback information to the network equipment. The related operations are the same as or similar to those of the embodiment shown in fig. 2, and thus are not described in detail herein, and are incorporated by reference.

FIG. 6 illustrates an exemplary system that can be used to implement various embodiments described herein.

In some embodiments, as shown in fig. 6, the system 300 can function as any of the devices of the various described embodiments. In some embodiments, system 300 can include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described herein.

For one embodiment, the system control module 310 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

The system memory 315 may be used, for example, to load and store data and/or instructions for the system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as, for example, a suitable DRAM. In some embodiments, the system memory 315 may comprise a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. The system 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as logic of one or more controllers of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic of one or more controllers of the system control module 310 to form a system on chip (SoC).

In various embodiments, the system 300 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.

The present application also provides a computer readable storage medium storing computer code which, when executed, performs a method as claimed in any preceding claim.

The present application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.

The present application also provides a computer device comprising:

one or more processors;

a memory for storing one or more computer programs;

The one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims

1. A method for pushing presence information, applied to a network device, wherein the method comprises:

obtaining one or more presentation features corresponding to first presentation information to be pushed, matching the one or more presentation features with a plurality of presentation information, and determining one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation feature in the one or more presentation features;

transmitting at least one piece of second presentation information of the one or more pieces of second presentation information to a user device, so as to interpenetrate and present the at least one piece of second presentation information in a third presentation information presentation process on the user device;

receiving first presentation feedback information sent by the user equipment and aiming at the at least one piece of second presentation information;

judging whether the first presentation information meets a preset pushing condition or not according to the first presentation feedback information, and if so, sending the first presentation information to the user equipment so as to alternately present the first presentation information in the third presentation information.

2. The method of claim 1, wherein the sending at least one of the one or more second presence information to a user device comprises:

and intermittently transmitting a plurality of second presence information in the one or more pieces of second presence information to the user equipment.

3. The method of claim 2, wherein the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device comprises:

and determining the pushing time corresponding to the target second presentation information sent next time according to the first presentation feedback information received currently, and sending the target second presentation information to the user equipment when the pushing time is reached.

4. The method of claim 2, wherein the determining, according to the first presentation feedback information, whether the first presentation information meets a predetermined pushing condition, and if yes, sending the first presentation information to the user equipment to interlude and present the first presentation information in the third presentation information, includes:

judging whether at least one piece of first presentation feedback information received currently meets a preset pushing condition, if yes, sending the first presentation information to the user equipment, detecting whether remaining second presentation information which is not sent to the user equipment exists in the one or more pieces of second presentation information, and if yes, stopping sending the remaining second presentation information.

5. The method of claim 2, wherein the determining, according to the first presentation feedback information, whether the first presentation information meets a predetermined pushing condition, and if yes, sending the first presentation information to the user equipment to interlude and present the first presentation information in the third presentation information, includes:

determining whether one or more pieces of first presentation feedback information meet a preset pushing condition, and if so, determining the pushing time of the first presentation information according to the one or more pieces of first presentation feedback information;

and sending the first presentation information to the user equipment according to the push time.

6. The method of claim 5, wherein the determining a push time of the first presentation information from the one or more first presentation feedback information comprises:

and determining the push time of the first presentation information according to the one or more first presentation feedback information and combining one or more presentation characteristics corresponding to the first presentation information.

7. The method of claim 1, wherein the sending at least one of the one or more second presence information to a user device comprises:

8. The method of claim 2 or 7, wherein the intermittently transmitting a plurality of the one or more pieces of second presence information to the user device comprises:

and intermittently transmitting each second presentation information of the plurality of second presentation information to the user equipment according to predetermined time interval information.

9. The method of claim 2 or 7, wherein the intermittently transmitting each of the plurality of second presence information to the user device comprises:

determining transmission time point information corresponding to each piece of second presentation information in the plurality of pieces of second presentation information, wherein an interval between transmission time point information of any two pieces of second presentation information in the plurality of pieces of second presentation information is greater than or equal to preset transmission interval threshold information;

and transmitting the second presentation information to the user equipment according to the transmission time point information corresponding to each piece of the second presentation information.

10. The method of claim 9, wherein the determining transmission timing point information corresponding to each of the plurality of second presentation information comprises:

And determining sending time point information corresponding to each piece of second presentation information according to the association information between each piece of second presentation information in the plurality of pieces of second presentation information and the first presentation information.

11. The method of claim 9, wherein the determining transmission timing point information corresponding to each of the plurality of second presentation information comprises:

arranging each of the plurality of second presentation information in sequence; and for each piece of second presentation information except for the head of the queue in the at least one piece of second presentation information, determining the sending time point information corresponding to the second presentation information according to the association information between the second presentation information and the second presentation information before the second presentation information.

12. The method of claim 1, wherein the method further comprises:

and receiving second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information.

13. The method of claim 12, wherein the method further comprises:

determining one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information;

At least one of the one or more third presence information is sent to the user device.

14. The method of claim 12, wherein the method further comprises:

re-determining one or more fourth presence information associated with the first presence information based on the second presence feedback information;

at least one fourth presence information of the one or more fourth presence information is sent to the user device.

15. The method of claim 12, wherein the method further comprises:

determining the re-pushing time of the first presentation information according to the second presentation feedback information;

and according to the re-pushing time, the first presentation information is sent to the user equipment again.

16. A method for pushing presence information, applied to a user equipment, wherein the method comprises:

receiving at least one piece of second presentation information sent by network equipment, wherein the network equipment obtains one or more presentation characteristics corresponding to first presentation information to be pushed, the one or more presentation characteristics are matched with a plurality of presentation information, one or more pieces of second presentation information associated with the first presentation information is determined from the plurality of presentation information, and each piece of second presentation information comprises at least one presentation characteristic in the one or more presentation characteristics; transmitting at least one of the one or more second presence information to the user device;

In the process of presenting third presentation information on the user equipment, the at least one piece of second presentation information is inserted and presented in the third presentation information;

acquiring first presentation feedback information corresponding to the at least one piece of second presentation information, and sending the first presentation feedback information to the network device, wherein the network device judges whether the first presentation information meets a preset pushing condition according to the first presentation feedback information, and if so, sends the first presentation information to the user device;

and receiving the first presentation information sent by the network equipment, and interleaving and presenting the first presentation information in the third presentation information.

17. The method of claim 16, wherein the receiving at least one second presence information sent by a network device comprises:

a plurality of second presence information intermittently transmitted by the network device is received.

18. The method according to claim 16 or 17, wherein the method further comprises:

and acquiring second presentation feedback information corresponding to the first presentation information, and sending the second presentation feedback information to the network equipment.

19. A method of pushing presence information, wherein the method comprises:

The method comprises the steps that network equipment obtains one or more presentation features corresponding to first presentation information to be pushed, the one or more presentation features are matched with a plurality of presentation information, one or more second presentation information associated with the first presentation information is determined from the plurality of presentation information, and each second presentation information comprises at least one presentation feature in the one or more presentation features;

the network device sending at least one of the one or more second presence information to a user device;

the user equipment receives and presents the at least one piece of second presentation information sent by the network equipment;

in the process of presenting third presentation information on the user equipment, the user equipment interpenetrates and presents the at least one piece of second presentation information in the third presentation information;

the user equipment acquires first presentation feedback information corresponding to the at least one piece of second presentation information and sends the first presentation feedback information to the network equipment;

the network equipment receives the first presentation feedback information sent by the user equipment, judges whether the first presentation information meets a preset pushing condition according to the first presentation feedback information, and sends the first presentation information to the user equipment if the first presentation information meets the preset pushing condition;

And the user equipment receives the first presentation information sent by the network equipment, and the first presentation information is interspersed and presented in the third presentation information.

20. An apparatus for recommending presentation information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the method of any one of claims 1 to 18.

21. A computer readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any one of claims 1 to 18.