CN110071926A - A kind of data processing method and device - Google Patents
A kind of data processing method and device Download PDFInfo
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- CN110071926A CN110071926A CN201910347360.1A CN201910347360A CN110071926A CN 110071926 A CN110071926 A CN 110071926A CN 201910347360 A CN201910347360 A CN 201910347360A CN 110071926 A CN110071926 A CN 110071926A
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- identity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0876—Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
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Abstract
This application provides a kind of data processing method and devices, this method comprises: the first application program of first terminal equipment sends ad-request to first server；First application program receives the ad code that first server is sent and the first access identification information, and the first application program executes the identity that ad code obtains first terminal equipment, and the first application program has permission the identity for obtaining first terminal equipment；Identity and the first access identification information are sent to first server by the first application program, so that first server establishes the association of the first access identification information and identity.The identity that ad code obtains first terminal equipment is received and executed by first terminal equipment, and identity and the first access identification information are sent to first server, and first server is made to establish the associated mode of the two, effectively improve the lower problem of the accuracy for being associated the identity of Cookies and terminal device.
Description
Technical field
This application involves computer data processing technology fields, in particular to a kind of data processing method and device.
Background technique
At present in industry, in order to distinguish user identity at user temporary visit website, the technological means being often used is to make
Use Cookies as user identifier, however during actual utilization, Cookies can be modified by terminal device, or by
The network equipment intercepts modification.
In order to solve the problems, such as that it is easily modified that Cookies holds, be in the prior art by machine learning, data mining or
The identity of Cookies and terminal device is associated, so by the methods of neural network by the access indication character of user
And the accuracy of this interrelational form is lower.Therefore, the identity by Cookies and terminal device exists in the prior art
The lower problem of the accuracy being associated.
Summary of the invention
The embodiment of the present application is designed to provide a kind of data processing method and device, in the prior art will for improving
The lower problem of the accuracy that the identity of Cookies and terminal device is associated.
A kind of data processing method that the embodiment of the present application provides is applied to first terminal equipment, comprising: described first
First application program of terminal device sends ad-request to first server, so that the first server generates ad code
With the first access identification information；First application program receives the ad code and first that the first server is sent
Identification information is accessed, first application program executes the identity that the ad code obtains first terminal equipment, described
First application program has permission the identity for obtaining the first terminal equipment；First application program is by the identity mark
Know and the first access identification information is sent to the first server, so that the first server establishes described first
Access the association of identification information and the identity.
Method and step more than use, first terminal equipment, which receives and executes the mode of ad code, obtains terminal device
Identity, and identity and the first access identification information are sent to first server, so that first server is based on visiting
Ask that identification information is associated with identity foundation, so that identity has corresponding mapping relations with the first access identification information,
It effectively improves and is asked accuracy that the identity of Cookies and terminal device is associated is lower in this way
Topic.
Optionally, in the embodiment of the present application, in first application program by the identity and described first
Access identification information is sent to after the first server, the method also includes: the first of the first terminal equipment answers
With program in response to the trigger action of user, the second application program of the first terminal equipment, second application are jumped to
Program does not have the identity of first terminal equipment described in authority acquiring；Second application program of the first terminal equipment
The first access identification information is sent to second server, so that the second server sends the first access identification information
The identity of the first terminal equipment is obtained to first server；Second application program receives second clothes
The identity and the first access identification information that business device is sent.When the second application program of first terminal equipment does not have
When the identity of authority acquiring first terminal equipment, the second application program can be by the way that the first access identification information to be sent to
The mode of second server obtains the identity of first terminal equipment, to realize the first application program and second using journey
The user identity of the same terminal of ordered pair is recognized.
Optionally, in the embodiment of the present application, further includes: being generated according to the ad code includes that first access is known
The access address of other information, and the access address is sent to second terminal equipment, so that the second terminal equipment responds
In the trigger action of the access address, and sends and obtain the material of the identity and request to the second server, and
The second terminal equipment receives the second server and sends ad material corresponding with the identity.Work as second terminal
It, can be by the way that the first access identification information be sent to second service when equipment needs to obtain the identity of first terminal equipment
Device carries out second server to of a sort user identity to realize with obtaining the identity of first terminal equipment
Identification.
The embodiment of the present application also provides a kind of data processing methods, are applied to first server, comprising: receive first eventually
The ad-request that the first application program is sent in end equipment, first application program, which has permission, obtains the first terminal equipment
Identity；Ad code and the first access identification information are generated according to the ad-request, and applies journey to described first
Sequence sends the ad code and the first access identification information, so that the ad code is held by first application program
The identity of the first terminal equipment is obtained when row；Receive the first access identification that first application program is sent
The association of the first access identification information and the identity is established in information and the identity；Receive second service
The first access identification information that device is sent；The association for accessing identification information and the identity according to described first, to
The second server sends the identity of the first terminal equipment.First terminal equipment is being obtained by first server
Identity after, the identity of the first terminal equipment is sent to second server, realizes first server and second
Server recognizes the user identity of same terminal device.
The embodiment of the present application also provides a kind of data processing methods, are applied to second server, comprising: receive first eventually
The first access identification information that second application program of end equipment is sent, second application program do not have described in authority acquiring the
The identity of one terminal device；The first access identification information is sent to first server, so that the first service
Device searches matched identity according to the first access identification information；Receive the identity mark that the first server is sent
Know；The first access associated identity of identification information of acquisition is sent to the second application of the first terminal equipment
Program.It, can be by by the first access identities when second server does not have the identity of authority acquiring first terminal equipment
First server is sent to obtain the identity of the first terminal equipment, realizes first server and second server pair
The user identity of same terminal device is recognized.
Optionally, in the embodiment of the present application, in the first access associated identity of identification information by acquisition
Mark is sent to after the second application program of the first terminal equipment, further includes: receives the institute that second terminal equipment is sent
State the first access identification information；It is searched and the first access associated body of identification information according to the first access identification information
Part mark；The identity of acquisition is sent to the second terminal equipment.When second server is in second terminal equipment
When needing to obtain the identity of first terminal equipment, it can be looked into according to the first access identities information that second terminal equipment is sent
Acquisition identity is looked for, and sends the identity to second terminal equipment, to realize second server to first terminal
It is recognized with the same class user of second terminal.
Optionally, in the embodiment of the present application, described searched according to the first access identification information is visited with described first
Ask identification information associated identity, comprising: to judge whether find in cache database and the first access identification
The identity of information association；If it is not, the first access identification information is then sent to first server, so that described first
Server is searched and is sent and the first access associated identity of identification information.By searching body in cache database
Part mark sends the first access identification information to obtain the identity, to have to first server if not finding
Improve the efficiency for obtaining the identity of first terminal equipment to effect.
The embodiment of the present application also provides a kind of data processing equipments, are applied to first terminal equipment, comprising: first sends
Module, the first application program for the first terminal equipment sends ad-request to first server, so that described first
Server generates ad code and the first access identification information, and first application program has permission the acquisition first terminal and sets
Standby identity；First receiving module receives the described wide of the first server transmission for first application program
Code and the first access identification information are accused, the identity that the ad code obtains first terminal equipment is executed；Second sends
The identity and the first access identification information are sent to described first for first application program by module
Server, so that the first server establishes the association of the first access identification information and the identity.Use with
Upper apparatus module, first terminal equipment, which receives and executes the mode of ad code, obtains the identity of terminal device, and by body
Part mark and first access identification information be sent to first server establish be associated with, effectively improve in this way by
The lower problem of the accuracy that the identity of Cookies and terminal device is associated.
Optionally, in the embodiment of the present application, the data processing equipment further include: triggering jump module, for described the
First application response of one terminal device jumps to the second application of the first terminal equipment in the trigger action of user
Program, second application program do not have the identity of first terminal equipment described in authority acquiring；Information sending module is used for
Second application program of the first terminal equipment sends the first access identification information to second server, so that described the
The first access identification information is sent to first server to obtain the identity of the first terminal equipment by two servers
Mark；Information receiving module, for second application program receive the identity that the second server is sent and
The first access identification information.
Optionally, in the embodiment of the present application, the data processing equipment, further includes: address sending module, for according to institute
Stating ad code and generating includes the described first access address for accessing identification information, and the access address is sent to second eventually
End equipment, so that trigger action of the second terminal equipment in response to the access address, and send and obtain the identity mark
The material of knowledge requests to the second server and the second terminal equipment to receive the second server transmission and the body
Part identifies corresponding ad material.
The embodiment of the present application also provides a kind of data processing equipments, are applied to first server, comprising: second receives mould
Block, for receiving the ad-request that the first application program is sent in first terminal equipment；Third sending module, for according to
Ad-request generates ad code and the first access identification information, and to first application program send the ad code and
The first access identification information, so that first application program obtains the first terminal equipment according to the ad code
Identity；Third receiving module, for receive the first access identification information that first application program is sent and
The association of the first access identification information and the identity is established in the identity；4th receiving module, for connecing
Receive the first access identification information that second server is sent；4th sending module, for being identified according to first access
The association of information and the identity, Xiang Suoshu second server send the identity of the first terminal equipment.
The embodiment of the present application also provides a kind of data processing equipments, are applied to second server, comprising: identification information connects
Module is received, the first access identification information that the second application program for receiving first terminal equipment is sent；5th sending module,
For the first access identification information to be sent to first server, so that the first server is according to first access
Identification information searches matched identity；5th receiving module, the identity sent for receiving the first server；
6th sending module, for the first access associated identity of identification information obtained to be sent to the first terminal
Second application program of equipment.
Optionally, in the embodiment of the present application, the data processing equipment, further includes: the 6th receiving module, for receiving the
The first access identification information that two terminal devices are sent；Information searching module, for according to the first access identification letter
Breath is searched and the first access associated identity of identification information；7th sending module, the identity for that will obtain
Mark is sent to the second terminal equipment.
Optionally, in the embodiment of the present application, the data processing equipment can also include: lookup judgment module, for sentencing
Break and whether is found in cache database and the first access associated identity of identification information；8th sending module,
For by it is described first access identification information be sent to first server so that the first server search and send with it is described
The first access associated identity of identification information.
It can when second server does not have the identity of authority acquiring first terminal equipment using apparatus above module
To realize first by the way that the first access identities are sent to first server to obtain the identity of the first terminal equipment
Server and second server recognize the user identity of same terminal device.
The embodiment of the present application also provides a kind of electronic equipment, comprising: processor, memory and communication interface, it is described to deposit
Reservoir is stored with the executable machine readable instructions of the processor, and the communication interface is used to be communicated with external equipment,
The machine readable instructions execute method as described above when being executed by the processor.
The embodiment of the present application also provides a kind of storage medium, it is stored with computer program on the storage medium, the calculating
Machine program executes method as described above when being run by processor.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application will make below to required in the embodiment of the present application
Attached drawing is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore should not be seen
Work is the restriction to range, for those of ordinary skill in the art, without creative efforts, can be with
Other relevant attached drawings are obtained according to these attached drawings.
Fig. 1 shows the structural schematic diagram of electronic equipment provided by the embodiments of the present application；
Fig. 2 shows the interaction timing diagrams of first terminal equipment provided by the embodiments of the present application and first server；
Fig. 3 shows first terminal equipment provided by the embodiments of the present application, first server interacts with second server and shows
It is intended to；
Fig. 4 shows the friendship of second terminal equipment and first terminal equipment and second server provided by the embodiments of the present application
Mutual timing diagram；
Fig. 5 shows data processing equipment structural diagram provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Whole description.
The embodiment of the present application provides data processing method and device, below in conjunction with attached drawing, in the embodiment of the present application
Data processing method and device describe in detail.
Referring to Figure 1, Fig. 1 shows the structural schematic diagram of electronic equipment provided by the embodiments of the present application.The application is implemented
The a kind of electronic equipment 101 that example provides, comprising: processor 102 and memory 103, memory 103 is stored with processor 102 can
The machine readable instructions of execution, machine readable instructions execute following method when being executed by processor 102.
Referring to Figure 1, the embodiment of the present application also provides a kind of storage medium 104, meter is stored on the storage medium 104
Calculation machine program, the computer program execute following method when being run by processor 102.
Wherein, storage medium 104 can be by any kind of volatibility or non-volatile memory device or their group
It closes and realizes, such as static random access memory (Static Random Access Memory, abbreviation SRAM), electric erasable can
Program read-only memory (Electrically Erasable Programmable Read-Only Memory, referred to as
EEPROM), Erasable Programmable Read Only Memory EPROM (Erasable Programmable Read Only Memory, abbreviation
EPROM), programmable read only memory (Programmable Red-Only Memory, abbreviation PROM), read-only memory
(Read-Only Memory, abbreviation ROM), magnetic memory, flash memory, disk or CD.
First embodiment
Fig. 2 is referred to, Fig. 2 shows when the interaction of first terminal equipment provided by the embodiments of the present application and first server
Sequence figure.A kind of data processing method that the embodiment of the present application provides is applied to first terminal equipment, comprising:
Step S110: the first application program of first terminal equipment sends ad-request to first server.
Wherein, first terminal equipment is to refer to be communicated with first server and second server, and be able to carry out
The terminal device of first application program and the second application program.E.g., including the electronics of processor, memory and communication interface is set
It is standby, in detail for example: mobile communication equipment and the PC with communication function etc..
Here the first application program in first terminal equipment, can be in first terminal equipment has access identity mark
The application program of the permission of knowledge.Identity can refer to the unique identifier to equipment, may be simply referred to as identity, Many times
Also device id or device identification, such as mobile terminal device identification are cried, which can be used for distinguishing the equipment and set with other
It is standby.Specific identity is for example: international mobile equipment identification number (International Mobile Equipment
Identity, IMEI), ad identifier (Identifier For Advertising, IDFA), unique device identification number
(Unique Device Identifier, UDID), Universally Unique Identifier (Universally Unique Identifier,
UUID).Therefore, the concrete type of identity here and content should not be construed as the limitation to the embodiment of the present application.
First server refers to that ad code, and the identity to terminal device where the ad code can be generated
The server being associated with the first access identification information, the identity of the terminal device is that ad code is set by other terminals
It is generated when standby execution, which can be broadcast monitoring server, save and monitor the identity of all terminal devices.
It includes the ad materials such as advertising pictures, copy or advertisement video that ad-request, which refers to that request server is sent,
Request, may include the identity and access identification information for sending the terminal device of the ad-request in the ad-request,
It can also include the egress network IP address and port numbers of first terminal equipment in the ad-request.
Step S120: receiving the ad-request that the first application program is sent in first terminal equipment, raw according to ad-request
At ad code and the first access identification information.
Access identification information facilitates when referring to certain websites to distinguish user identity to be tracked and is stored in user
Data on local terminal device, optionally, access identification information can be Cookie, sometimes also with its plural form
Cookies。
First access identification information is according to the ad-request received, access corresponding with the ad-request identification of generation
Information can refer to the certain field in Cookies, for identifying certain equipment to the access information of other equipment, such as
Accessid:123456, wherein accessid is field name, and 123456 be the value of the field, can indicate that the equipment is sent
Access request be the 123456th access request.
Ad code is the code that can execute to realize predetermined function by the first application program in first terminal equipment, in advance
Determining function includes obtaining the identity of first terminal equipment, can be also used for generating ad material, ad material includes advertisement
Picture, copy or advertisement video.The ad code can be also used for generating advertisement link (referred to below as access address), this is wide
Accusing link includes the first above-mentioned access identification information, which can usually be covered in ad material, when user's point
When hitting ad material, the advertisement link is triggered to the corresponding server of advertisement link and sends ad-request.
First server can generate above-mentioned ad code according to ad-request, meanwhile, first server can also be with
Machine generates the first access identification information, and accessid:123456 as escribed above is also possible to accessid:654321, can also
To be accessid:123456789, therefore, the first access identification information of generation here be should not be construed to the application
The limitation of embodiment.
Step S130: the first application program of first terminal equipment receives the ad code and first that first server is sent
Access identification information.
Wherein, first server can generate ad code and the first access identification information according to the ad-request, and will
After ad code and the first access identification information are sent to first terminal equipment, returned according to egress network IP address and port numbers
First terminal equipment is sent to according to routing rule to the egress router of first terminal equipment, then by egress router.
Step S140: the first application program of first terminal equipment executes the identity that ad code obtains first terminal equipment
Mark.
Wherein, the first application program has permission the identity for obtaining first terminal equipment, and the first application program is receiving
After the ad code that first server is sent, so that it may execute the ad code to obtain the identity mark of first terminal equipment
Know.Then the identity of the first terminal equipment of acquisition and the first access identification information are sent to first server, certainly
Here the first access identification information can store in first terminal equipment to use below.
Identity and the first access identification information are sent to first server by the S150: the first application program of step.
Wherein, above-mentioned ad code can also be passed through above-mentioned when being executed by the first application program by the first application program
Identity and first are accessed identification information asynchronous transmission to first server, specific asynchronous sending mode by ad code
For example, by using the mode of asynchronous JavaScript and XML (Asynchronous Javascript And XML, abbreviation Ajax).
Identity and the first access identification information are sent to first server by the first application program, so that the first clothes
Business device establishes the association of the first access identification information and identity, and certain first server can also be by the first access identification letter
The association of breath and identity is stored, so that first server or other equipment access and the first access identification letter again
When ceasing associated identity, first server can directly acquire and send the associated identity mark of the first access identification information
Know.
First terminal equipment, which receives and executes the mode of ad code, obtains the identity of terminal device, and by identity mark
Knowledge is sent to first server foundation with the first access identification information and is associated with, and the embodiment of the present application accesses identification by determining first
Information effectively improved as the mode of identification marking the identity of Cookies and terminal device is associated it is correct
The lower problem of rate.
Step S160: the first access identification information and identity that the first application program is sent are received, the first visit is established
Ask the association of identification information and identity.
Wherein, the associated mode of the first access identification information and identity is established, can be will establish the first access
Identification information and the incidence relation of identity store in cache database in the database or in file.Example
If incidence relation is [{ " deviseid1 ": " 123456 " }], wherein deviseid1 is the identity of first terminal equipment,
123456 for first access identification information, by the incidence relation be stored in relevant database (such as mysql, mssql and
Oracle in), there may also be (such as Redis and memcached) in cache database.
Fig. 3 is referred to, Fig. 3 shows first terminal equipment, first server and the second clothes provided by the embodiments of the present application
Business device interaction schematic diagram.Optionally, in the embodiment of the present application, after step S160, further includes:
Step S170: the first application response of first terminal equipment jumps to first eventually in the trigger action of user
Second application program of end equipment.
Wherein, the trigger action of user can be clicking operation, be also possible to slide, for example, clicking above-mentioned advertisement
The access address of code building, the first application program of first terminal equipment receive the clicking operation of user, and first terminal is set
The first standby application response calls the second application program of first terminal equipment to open this in the clicking operation of the user
Access address.
It should be noted that the first application program can be to have permission the application for the identity for obtaining first terminal equipment
Program, and the second application program can be the application program of the identity of no authority acquiring first terminal equipment, second answers
There are many kinds of the case where identity for not having granted permission to obtain first terminal equipment with program, such as: second applies journey
Sort run is in virtual machine, the identity which does not have permission to obtain first terminal equipment, and the second application program is natural
There is no permission to obtain the identity of first terminal equipment；In another example user causes user timely because emergency situations are gone into a coma
Execution point by or slide to being authorized to the second application program.Therefore, when the second application program needs to obtain first
When the identity of terminal device, after the identity that first terminal equipment can be obtained by the first application program, then indirectly
Ground is sent to the second application program；It is sent to the concrete mode of the second application program indirectly for example: by first terminal equipment
Identity is sent to second server described below, second server transmission when the second application program needs identity
To the second application program.
Second server refers to be obtained and the associated identity of access identification information by receiving access identification information
Afterwards, then to the server that identity is sent to the terminal device that access identification information is sent, it can also refer to and be set according to terminal
Standby identity obtains or relevant ad material corresponding to the identity, and the ad material is sent to this
The server of terminal device.
Step S180: the second application program of first terminal equipment sends the first access identification information to second server.
Wherein, the second application program of first terminal equipment can be browser, and the domain name of second server can be
Www.a.com, above-mentioned transmission first access identification information to the form of second server, can be http: //
Www.a.com/sid? accessid=123456, the first access identification information such as accessid:123456, wherein
Accessid is field name, and 123456 be the value of the field.The form of the first access identification information to second server is sent,
It is also possible to submit the first access identification information to the link http://www.a.com/sid in a manner of post, such as: ["
Accessid ": " 123456 " }], certainly, which can also be encoded or be added by the first above-mentioned access identification information
It is retransmited after close, to increase the safety of the first access identification information.
Step S190: the first access identification letter that the second application program that second server receives first terminal equipment is sent
Breath, and the first access identification information is sent to first server.
Wherein, the second application program does not have an identity of authority acquiring first terminal equipment, and the second application program can be with
It is the mobile terminal application program of the affiliated company's exploitation of Advertisement Server, is also possible to the desktop of the affiliated company's exploitation of Advertisement Server
Application program, therefore, the specific type of the second application program here should not be construed as the limitation to the embodiment of the present application.
Step S200: first server receives the first access identification information that second server is sent, and searches and first
Access the associated identity of identification information.
Wherein, it according to the association of the first access identification information and identity, is sent and the first access to second server
The associated identity of identification information, the i.e. identity of first terminal equipment.The specific executive mode of this method can be,
(such as Redis and memcached) is searched in cache database, for example, being stored with [{ " deviseid1 ": " in cache database
123456 ", " deviseid2 ": " 456789 " ,], and the first access identification information is 456789, then from cache database
Finding corresponding incidence relation is { " deviseid2 ": " 456789 " }, then deviseid2 is exactly and the first access identification letter
Associated identity is ceased, then deviseid2 is sent to second server.
Through first server after the identity for obtaining first terminal equipment, first end is sent to second server
The identity of end equipment realizes first server and second server and is distinguished to the user identity of same terminal device
Know.
Step S210: second server receives the identity that first server is sent.
Wherein, second server is in the second application that the identity of first terminal equipment is sent to first terminal equipment
It, can also be by the ad material or advertisement with advertisement link corresponding with the identity of first terminal equipment while program
Code is sent to the second application program of first terminal equipment, so that the second application program browse advertisements of first terminal equipment.
Step S220: identity is sent to the second application program of first terminal equipment.
Continuation is illustrated with above example, naturally it is also possible to be the second application program acquisition in first terminal equipment
After the identity of first terminal equipment, then to other Advertisement Servers obtain ad material with advertisement link or wide
Code is accused, so that the second application program of first terminal equipment plays ad material, or advertisement is launched according to ad code.
Fig. 4 is referred to, Fig. 4 shows second terminal equipment provided by the embodiments of the present application and first terminal equipment and second
The interaction timing diagram of server.Optionally, in the embodiment of the present application, further includes:
Step S230: the second application program of first terminal equipment receives the identity that second server is sent, and root
Generating according to identity includes the first access address for accessing identification information.
Wherein, the second application program receive second server send identity and first access identification information it
Afterwards, the identity can be sent to other Advertisement Servers, with request associated with identity ad code or
Ad material.
Step S240: access address is sent to second terminal equipment by the second application program of first terminal equipment.
Wherein, when the second application program of first terminal equipment does not have the identity of authority acquiring first terminal equipment
When, it can be sent to the identity that second server obtains first terminal equipment by accessing identification information for first, thus
It realizes the first application program and the second application program recognizes the user identity of same terminal device.
Step S250: second terminal equipment receives the trigger action of Client-initiated access address.
Wherein, trigger action here can be Client-initiated clicking operation, be also possible to Client-initiated sliding behaviour
Make, for example, user clicks above-mentioned access address, second terminal equipment receives the clicking operation of user, second terminal equipment
In response to the clicking operation of the user, the material for obtaining identity request is sent to second server.
Step S260: second terminal equipment sends the material including identity and requests to second server.
Wherein, second terminal equipment includes the first access for accessing identification information receive the transmission of first terminal equipment
After address, second terminal equipment in response to access address trigger action, and send include identity material request to
Second server.
Step S270: second server receives the first access identification information that second terminal equipment is sent, and according to first
Identification information is accessed to search and the first access associated identity of identification information.
It should be noted that being searched and the first access associated identity of identification information according to the first access identification information
Concrete mode, can be following first search in cache database and the first access associated identity of identification information.
The associated identity of identification information is accessed with first if not finding in cache database, by the first access identification letter
Breath is sent to first server, so that first server is searched and sent and the first access associated identity of identification information.
Here method is similar with above-mentioned step S190, step S200 and step S210, and therefore, which is not described herein again, in caching number
It is described as follows according to the detailed process searched in library:
Step S271: whether second server judges to find in cache database is associated with the first access identification information
Identity.
Wherein, cache database can refer to that the database of the key-value pair structure of memory type access, the database can be based on interior
Deposit can persistence operation, such as Redis database；It can not also support the operation of memory persistence, such as memcached number
According to library.Therefore, the specific type of cache database here should not be construed as the limitation to the embodiment of the present application.
Step S272: if second server do not found in cache database with first access identification information it is associated
First access identification information is then sent to first server by identity, so that first server is searched and sent and first
Access the associated identity of identification information.
By searching identity in cache database, the first access is sent to first server if not finding
Identification information is to obtain the identity, so that the efficiency for obtaining the identity of first terminal equipment be effectively promoted.
Step S280: the identity of acquisition is sent to second terminal equipment by second server.
It should be noted that the identity of the first terminal equipment of acquisition is being sent to second terminal by second server
It, can also be by the ad material or advertisement with advertisement link corresponding with the identity of first terminal equipment while equipment
Code is sent to second terminal equipment, so that the user's browsing for holding second terminal equipment and the user for holding first terminal equipment
The advertisement of the same type browsed.Can certainly obtain the identity of first terminal equipment in second terminal equipment
Afterwards, then the ad material or ad code for having advertisement link are obtained to other Advertisement Servers, so that second terminal is set
Standby user's browse advertisements.
When second terminal equipment needs to obtain the identity of first terminal equipment, second server can be according to second
The first access identities information searching that terminal device is sent obtains identity, and sends the identity mark to second terminal equipment
Know, the same class user of first terminal and second terminal is recognized to realize second server.
It, can be by the way that the first access be marked when second server does not have the identity of authority acquiring first terminal equipment
Knowledge is sent to first server to obtain the identity of the first terminal equipment, realizes first server and second server
The user identity of same terminal device is recognized.
Fourth embodiment
Fig. 5 is referred to, Fig. 5 shows data processing equipment structural diagram provided by the embodiments of the present application.The application is real
A kind of data processing equipment 100 that example provides is applied, first terminal equipment is applied to, comprising:
First sending module 110, the first application program for first terminal equipment, which sends advertisement to first server, asks
It asks, so that first server generates ad code and the first access identification information, the first application program has permission acquisition first eventually
The identity of end equipment.
First receiving module 120 receives the ad code and first that first server is sent for the first application program and visits
It asks identification information, executes the identity that ad code obtains first terminal equipment.
Identity and the first access identification information are sent to by the second sending module 130 for the first application program
First server, so that first server establishes the association of the first access identification information and identity.
Using apparatus above module, first terminal equipment, which receives and executes the mode of ad code, obtains the body of terminal device
Part mark, and identity is sent to first server foundation with the first access identification information and is associated with, have in this way
Improve the lower problem of the accuracy for being associated the identity of Cookies and terminal device to effect.
Optionally, in the embodiment of the present application, the data processing equipment further include:
Jump module is triggered, the first application response for first terminal equipment is jumped in the trigger action of user
To the second application program of first terminal equipment, the second application program does not have the identity of authority acquiring first terminal equipment；
Information sending module, the second application program for first terminal equipment send the first access identification information to second
Server, so that the first access identification information is sent to first server to obtain first terminal equipment by second server
Identity；
Information receiving module receives the identity and the first access knowledge that second server is sent for the second application program
Other information.
Optionally, in the embodiment of the present application, the data processing equipment can also include:
Address sending module includes the first access address for accessing identification information for being generated according to ad code, and will
Access address is sent to second terminal equipment, so that trigger action of the second terminal equipment in response to access address, and send and obtain
The material for obtaining identity requests to receive second server transmission and identity pair to second server and second terminal equipment
The ad material answered.
5th embodiment
A kind of data processing equipment that the embodiment of the present application provides is applied to first server, comprising:
Second receiving module, for receiving the ad-request that the first application program is sent in first terminal equipment.
Third sending module, for generating ad code and the first access identification information according to ad-request, and to first
Application program sends ad code and the first access identification information, so that the first application program obtains first eventually according to ad code
The identity of end equipment.
Third receiving module is built for receiving the first access identification information and identity of the transmission of the first application program
The association of vertical first access identification information and identity.
4th receiving module, for receiving the first access identification information of second server transmission.
4th sending module is sent out for the association according to the first access identification information and identity to second server
Send the identity of first terminal equipment.
Sixth embodiment
A kind of data processing equipment that the embodiment of the present application provides is applied to second server, comprising:
Identification information receiving module, the first access identification that the second application program for receiving first terminal equipment is sent
Information.
5th sending module, for the first access identification information to be sent to first server, so that first server root
Matched identity is searched according to the first access identification information.
5th receiving module, for receiving the identity of first server transmission.
6th sending module, the first access associated identity of identification information for that will obtain are sent to first terminal
Second application program of equipment.
Optionally, in the embodiment of the present application, the data processing equipment, further includes:
6th receiving module, for receiving the first access identification information of second terminal equipment transmission；
Information searching module, for being searched and the first access associated identity of identification information according to the first access identification information
Mark；
7th sending module, for the identity of acquisition to be sent to second terminal equipment.
Optionally, in the embodiment of the present application, which can also include:
Judgment module is searched, it is associated with the first access identification information for judging whether to find in cache database
Identity；
8th sending module, for the first access identification information to be sent to first server, so that first server is looked into
It looks for and sends and the first access associated identity of identification information.
Apparatus module more than use, when second server does not have the identity of authority acquiring first terminal equipment,
Can be realized by the way that the first access identities are sent to first server to obtain the identity of the first terminal equipment
One server and second server recognize the user identity of same terminal device.
The embodiment of the present application provides a kind of data processing method and device, passes through first terminal equipment and receives first service
The ad code and the first access identification information that device is sent, what which was limited by the first terminal equipment right of possession first answers
The identity of the first terminal equipment is obtained when being executed with program, and the identity and the first access identities are sent to this
First server, so that first server establishes the association of the identity and the first access identities.That is, passing through reception
And the mode for executing ad code obtains the identity of terminal device, and identity and the first access identification information are sent
Give first server establish association, effectively improve in this way by the identity of Cookies and terminal device into
The lower problem of the associated accuracy of row.
More than, the only specific embodiment of the embodiment of the present application, but the protection scope of the embodiment of the present application does not limit to
In this, anyone skilled in the art can readily occur in change in the technical scope that the embodiment of the present application discloses
Change or replace, should all cover within the protection scope of the embodiment of the present application.
Claims (10)
1. a kind of data processing method, which is characterized in that be applied to first terminal equipment, comprising:
First application program of the first terminal equipment sends ad-request to first server, so that the first server
Generate ad code and the first access identification information；
First application program receives the ad code that the first server is sent and the first access identification information, institute
It states the first application program and executes the identity that the ad code obtains first terminal equipment, first application program is had the right
Limit obtains the identity of the first terminal equipment；
The identity and the first access identification information are sent to the first service by first application program
Device, so that the first server establishes the association of the first access identification information and the identity.
2. the method as described in claim 1, which is characterized in that in first application program by the identity and institute
The first access identification information is stated to be sent to after the first server, the method also includes:
First application response of the first terminal equipment jumps to the first terminal equipment in the trigger action of user
The second application program, second application program do not have the identity of first terminal equipment described in authority acquiring；
Second application program of the first terminal equipment sends the first access identification information to second server, so that institute
It states second server and the first access identification information is sent to first server to obtain the first terminal equipment
Identity；
Second application program receives the identity that the second server is sent and the first access identification letter
Breath.
3. method according to claim 2, which is characterized in that further include:
The access address including the first access identification information is generated according to the ad code, and the access address is sent out
Second terminal equipment is given, so that trigger action of the second terminal equipment in response to the access address, and send acquisition
The material of the identity requests to the second server and the second terminal equipment to receive the second server hair
Send ad material corresponding with the identity.
4. a kind of data processing method, which is characterized in that be applied to first server, comprising:
The ad-request that the first application program is sent in first terminal equipment is received, first application program, which has permission, obtains institute
State the identity of first terminal equipment；
Ad code and the first access identification information are generated according to the ad-request, and sends institute to first application program
Ad code and the first access identification information are stated, so that the ad code obtains when being executed by first application program
The identity of the first terminal equipment；
The first access identification information and the identity that first application program is sent are received, establishes described first
Access the association of identification information and the identity；
Receive the first access identification information that second server is sent；
According to the association of the first access identification information and the identity, Xiang Suoshu second server sends described first
The identity of terminal device.
5. a kind of data processing method, which is characterized in that be applied to second server, comprising:
The first access identification information that the second application program of first terminal equipment is sent is received, second application program does not have
The identity of first terminal equipment described in authority acquiring；
The first access identification information is sent to first server, so that the first server is according to first access
Identification information searches matched identity；
Receive the identity that the first server is sent；
The first access associated identity of identification information of acquisition is sent to the second of the first terminal equipment to answer
Use program.
6. method as claimed in claim 5, which is characterized in that in the first access identification information association by acquisition
Identity be sent to after the second application program of the first terminal equipment, further includes:
Receive the first access identification information that second terminal equipment is sent；
It is searched and the first access associated identity of identification information according to the first access identification information；
The identity of acquisition is sent to the second terminal equipment.
7. method as claimed in claim 6, which is characterized in that it is described according to it is described first access identification information search with it is described
The first access associated identity of identification information, comprising:
Judge whether find in cache database and the first access associated identity of identification information；
If it is not, the first access identification information is then sent to first server, so that the first server is searched concurrently
It send and the first access associated identity of identification information.
8. a kind of data processing equipment, which is characterized in that be applied to first terminal equipment, comprising:
First sending module, the first application program for the first terminal equipment send ad-request to first server,
So that the first server generates ad code and the first access identification information, first application program, which has permission, obtains institute
State the identity of first terminal equipment；
First receiving module receives the ad code that the first server is sent and for first application program
One access identification information, executes the identity that the ad code obtains first terminal equipment；
Second sending module sends out the identity and the first access identification information for first application program
It send to the first server, so that the first server establishes the first access identification information and the identity
Association.
9. a kind of data processing equipment, which is characterized in that be applied to first server, comprising:
Second receiving module, for receiving the ad-request that the first application program is sent in first terminal equipment；
Third sending module, for generating ad code and the first access identification information according to the ad-request, and to described
First application program sends the ad code and the first access identification information, so that first application program is according to institute
State the identity that ad code obtains the first terminal equipment；
Third receiving module, for receiving the first access identification information and the identity that first application program is sent
Mark establishes the association of the first access identification information and the identity；
4th receiving module, for receiving the first access identification information of second server transmission；
4th sending module, for the association according to the first access identification information and the identity, Xiang Suoshu second
Server sends the identity of the first terminal equipment.
10. a kind of data processing equipment, which is characterized in that be applied to second server, comprising:
Identification information receiving module, the first access identification letter that the second application program for receiving first terminal equipment is sent
Breath；
5th sending module, for the first access identification information to be sent to first server, so that the first service
Device searches matched identity according to the first access identification information；
5th receiving module, the identity sent for receiving the first server；
6th sending module, for the first access associated identity of identification information obtained to be sent to described first
Second application program of terminal device.
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