CN107798564B - Method for confirming mobile downloading APP advertisement putting effect - Google Patents
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Abstract
The invention provides a method for confirming the advertisement putting effect of a mobile download APP, wherein an advertiser provides a first application interface for downloading the APP and a second application interface for receiving information sent back by the installed APP, a Deeplink interface is arranged on the APP, when a user clicks to download the APP, hardware information, advertiser identity information, APP information and advertisement putting unique identification information are adopted to request a Deeplink string only matched with the APP from the first application interface, when the APP is downloaded, a system timer is installed at a mobile terminal, if the APP is installed, the system timer calls the APP application Deeplink string, the APP sends the Deeplink string content to the second application interface, and the system timer sends the Deeplink string to an advertiser server, so that the advertiser can know the advertiser of the APP installation source at this time, and the advertiser can know the advertisement putting effect.
Description
Technical Field
The invention belongs to the technical field of Internet, and particularly relates to a method for confirming the advertising effect of a mobile download APP.
Background
Advertising is a means of publicizing and widely delivering information to the public through a certain form of media for a specific need. Commercial advertisement refers to advertisement aiming at profit, and is an important means for communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy markets, promote products and provide labor, and the main purpose is to increase economic benefits. Advertisers expect that advertisements of their products can achieve good advertising effects, and therefore, how to deliver advertisements and what media to deliver advertisements can achieve good advertising effects is a concern of each advertiser.
The traditional advertisement media are television advertisements and newspaper advertisements, and with the development of computers, internet advertisements appear. With the development of intelligent devices, the life of all people is influenced by the intelligent devices more and more deeply. Nowadays, smart phones have become indispensable items for the middle-aged and young people.
Due to the wide application of the intelligent device, a plurality of APPs aiming at the intelligent device are developed, so that new APPs need to be advertised and popularized, and the new APPs are accepted and used by mass users. With the popularization of advertisement delivery on smart phones, a method for confirming the advertisement effect of mobile download type APP is urgently needed. The current advertisement effect of the mobile download APP is the effect of last click of a user after the APP download installation is acknowledged, namely the user clicks and downloads the same advertisement issued by a plurality of advertisers on the same smart phone, and the advertisement effect is generally the advertisement release of the advertiser which is acknowledged to be downloaded and installed for the last click of the user. Such a confirmation scheme is not only inaccurate, but also brings an opportunity for cheating advertisements.
Disclosure of Invention
The present invention has been made to solve the above problems, and an object of the present invention is to provide a method for confirming the advertisement placement effect of a mobile download APP, which can accurately confirm the advertisement placement effect.
The invention provides a method for confirming the advertising effect of a mobile download APP (application), which is characterized by comprising the following steps: the advertiser provides a first application interface for downloading the APP and a second application interface for receiving the information sent back by the installed APP, and a Deeplink interface is arranged in the APP,
an advertiser installs an SDK in an application of a mobile terminal, wherein the SDK is used for playing advertisements, initiating a request to the first application interface and installing a system timer for calling a Deeplink interface of the installed APP on the mobile terminal when a user downloads the APP,
when a user clicks an advertisement in an application of a mobile terminal to download the APP, the SDK acquires hardware information of the mobile terminal, sends the hardware information, advertiser identity information, the APP information and advertisement delivery unique identification information to the first application interface to initiate a request, the first application interface returns a Deeplink string, the Deeplink string at least comprises the information of the advertiser, the generation time of the Deeplink string, a corresponding hardware information unique code during the generation of the Deeplink string and the advertisement delivery unique identification information, the SDK starts to download the APP, and a system timer is installed on the mobile terminal,
after the system timer is started, trying to call a Deeplink interface of the APP to apply the Deeplink string, and if the APP is not installed, starting the system timer once at preset time intervals; if not, the system timer calls a Deeplink interface of the APP to apply the Deeplink string, then the system timer sends the Deeplink string to an advertiser server, the APP sends the content of the Deeplink string to the second application interface,
and the advertiser judges and knows the advertiser information of the APP installation source according to the hardware information corresponding to the received Deeplink string and the content of the Deeplink string, and the advertiser knows the advertisement putting effect according to the received Deeplink string and the feedback of the advertiser.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: wherein, if the APP is installed, before the APP sends the content of the Deeplink string to the second application interface, the APP acquires hardware information of the mobile terminal, and sends the hardware information acquired by the APP to the second application interface while sending the content of the Deeplink string to the second application interface,
and the advertiser verifies whether the App installation information is effective at this time according to the received hardware information corresponding to the content of the Deeplink string and the hardware information acquired by the APP and received by the second application interface.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: wherein the system timer is started for 10 seconds.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: wherein the Deeplink string only fits the APP.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: the method for judging and knowing the advertiser information of the APP installation source by the advertiser according to the received hardware information corresponding to the Deeplink string and the content of the Deeplink string comprises the following steps:
when only one deeplink string corresponding to the same hardware equipment is needed, the advertiser information in the content of the deeplink string is the advertiser of the APP installation source;
when a plurality of Deeplink strings corresponding to the same hardware equipment exist, judging advertiser information of an APP installation source according to the sequence of the generation time of the Deeplink strings in the content of the received Deeplink strings, wherein an advertiser corresponding to the Deeplink string with the earlier generation time of the Deeplink strings is the advertiser of the APP installation source at this time.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: the advertisement delivery unique identification information corresponds to a delivery time period, a delivery platform, targeted delivery crowds, delivery equipment and a delivery region of the advertisement.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: and the advertiser knows the advertisement putting effects of different putting time periods, putting platforms, different crowds, putting equipment and putting regions according to the received unique advertisement putting identification information in the deeplink string and the feedback of the advertiser.
Further, the method for confirming the mobile downloading APP advertisement putting effect provided by the invention can also have the following characteristics: the mobile terminal is a smart phone or an iPad. The invention has the following advantages:
according to the method for confirming the advertisement putting effect of the mobile download APP, an advertiser provides a first application interface for downloading the APP and a second application interface for receiving information sent back by the installed APP, a Deeplink interface is arranged on the APP, when a user clicks and downloads the APP, a Deeplink string only matched with the APP is requested from the first application interface by adopting hardware information, advertiser identity information, the APP information and advertisement putting unique identification information, the Deeplink string at least comprises the information of the advertiser, the generation time of the Deeplink string, a hardware information unique code corresponding to the generation of the Deeplink string and the advertisement putting unique identification information, when the APP is downloaded, a system timer is installed on a mobile terminal, the system timer is started at regular time and tries to call the Deeplink interface of the APP to apply the Deeplink string, if the APP is installed, the system timer applies the Deeplink string to the Deeplink interface of the APP, then, the system timer sends the Deeplink string to the advertiser server, the APP sends the content of the Deeplink string to the second application interface, so that an advertiser can know the advertisement delivery from which advertiser the APP is installed according to the content of the received Deeplink string, the advertiser can know the advertisement delivery effect according to the feedback of the received Deeplink string and the advertiser, and the time of confirming the advertisement effect is short.
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Fig. 1 is an execution flow chart of a method for confirming the advertisement placement effect of a mobile download APP in the present invention.
Detailed Description
In order to make the technical means, the creation features, the achievement objectives and the efficacy of the present invention easy to understand, the following embodiments specifically describe the method for confirming the advertisement putting effect of mobile downloading APP according to the present invention with reference to the accompanying drawings.
In this embodiment, the method for confirming the advertisement delivery effect of the mobile download APP comprises:
the advertiser provides a first application interface for downloading the APP and a second application interface for receiving information sent back by the APP after installation, and the advertiser sets a Deeplink interface in the APP.
The advertiser installs the SDK in the application of the mobile terminal, and the SDK is used for playing the advertisement, initiating a request to the first application interface and installing a system timer on the mobile terminal when the user downloads the APP played by the advertisement. The system timer is used for calling a Deeplink interface of the installed APP. In this embodiment, the mobile terminal is a smart phone, an iPad, or the like.
When a user clicks an advertisement in an application of a mobile terminal to download an APP, the SDK acquires hardware information of the mobile terminal, and sends the hardware information, advertiser identity information, APP information and advertisement delivery unique identification information to a first application interface to initiate a request, the first application interface returns a Deeplink string according to the hardware information, the advertiser identity information, the APP information and the advertisement delivery unique identification information which initiate the request, and the Deeplink string at least comprises the information of the advertiser, the generation time of the Deeplink string, a corresponding hardware information unique code when the Deeplink string is generated and the advertisement delivery unique identification information.
The Deeplink string is a format of a class link that contains some information, such as: myapp:// search? The location is named as shanghai & park, zhongshan & clicktime, 2017-10-10-59 & from weixin
The format can only be identified by appointed APP, namely, the format of the Deeplink string returned by the application interface is determined according to the downloaded APP, only the application identified by the downloaded APP can be downloaded, and only the APP is adapted.
In this embodiment, the advertisement delivery unique identification information is an identifier of the advertisement delivery, and corresponds to information such as a delivery time period, a delivery platform, targeted population for delivery, delivered equipment, and a delivery region of the advertisement. The advertiser can know the information of the advertisement, such as the delivery time period, the delivery platform, the targeted delivery crowd, the delivery equipment, the delivery region and the like according to the unique identification information of the advertisement delivery.
The SDK then starts downloading the APP while installing the system timer on the mobile terminal.
After the system timer is started, trying to call a Deeplink interface application Deeplink string of the APP, and if the APP is not installed, starting the system timer once at preset time intervals; if the APP is installed, the APP acquires hardware information of the mobile terminal, the system timer calls a Deeplink interface application Deeplink string of the APP, then the system timer sends the Deeplink string to an advertiser server, and the APP sends the content of the Deeplink string and the hardware information acquired through the APP to a second application interface.
And the advertiser judges the advertisement delivery of which advertiser the APP installation comes from according to the content of the received Deeplink string.
The method for judging and knowing the advertiser information of the APP installation source by the advertiser according to the received hardware information corresponding to the Deeplink string and the content of the Deeplink string comprises the following steps: when only one deeplink string corresponding to the same hardware equipment is needed, the advertiser information in the content of the deeplink string is the advertiser of the APP installation source; when a plurality of Deeplink strings corresponding to the same hardware equipment exist, judging advertiser information of an APP installation source according to the sequence of the generation time of the Deeplink strings in the content of the received Deeplink strings, wherein an advertiser corresponding to the Deeplink string with the earlier generation time of the Deeplink strings is the advertiser of the APP installation source at this time.
Such as: when a user clicks and downloads advertisements issued by multiple advertisers successively on the same mobile terminal, the same APP is installed, or the advertisements issued by the same advertiser are clicked and downloaded for multiple times, each click and download is performed, the Deeplink string is returned by the SDK, a system timer is installed, all the Deeplink strings correspond to the same hardware information, all the Deeplink strings can be used by the APP which is installed, therefore, after the APP is installed, each system timer can call the Deeplink interface of the APP to use the Deeplink string corresponding to the Deeplink interface, namely, all the Deeplink strings are applied by the APP, then the APP sends the contents of all the Deeplink strings to the second application interface, and an advertiser only acknowledges the downloading effect of one click for one APP installed by the same mobile device, therefore, the advertiser needs to confirm which click and download installation is performed for the APP. In this patent, the advertiser selects the advertiser corresponding to the Deeplink string with the earlier generation time of the Deeplink string as the advertiser providing the source of the APP installation.
And the advertiser verifies whether the App installation information is effective or not according to the hardware information corresponding to the content of the received Deeplink string and the hardware information collected by the APP and received by the second application interface. Through verification of hardware information obtained by the installed APP and corresponding to the Deeplink string, cheating by advertisers can be avoided.
When the hardware information corresponding to the content of the received Deeplink string is the same as the hardware information acquired by the APP and received by the second application interface, judging that the APP installation information is effective information; when the hardware information corresponding to the content of the received Deeplink string is different from the hardware information acquired by the APP received by the second application interface, it is indicated that cheating behaviors exist in the advertiser, and the APP installation information is judged to be invalid. For example, the hardware information sent by the SDK to the first application interface is not the hardware information of the mobile device in use, but is other hardware information set by itself, and at this time, the hardware information corresponding to the Deeplink string is different from the hardware information obtained by the APP.
And the advertiser knows the advertisement putting effect according to the received Deeplink string and the feedback of the advertiser. The feedback of the advertiser is whether to allow the advertiser to receive the advertisement effect corresponding to the content of the deeplink string after judging the content of the deeplink string.
The advertiser receives the depelink string, and knows the releasing effect of the advertisement releasing at different time, different platforms, different groups, different releasing devices, different releasing regions and the like according to the unique identification information of the advertisement releasing contained in the depelink string and according to whether the advertisement clicking effect is determined or not fed back by the advertiser.
In this embodiment, the system timer is started once every 10 seconds.
The method for confirming the advertisement putting effect of the mobile downloading APP comprises the following steps:
in step S1, the SDK in the advertiser' S application software plays the advertisement.
In step S2, the user clicks on the advertisement in the application software and confirms the APP from which the advertisement was downloaded.
Step S3, the SDK in the application software of the advertiser obtains the hardware information of the device, and sends the hardware information, the advertiser identity information, the APP information, and the advertisement placement unique identification information to the first application interface provided by the advertiser to initiate a request.
In step S4, the application interface returns a Deeplink string to the SDK.
In step S5, the SDK starts downloading APP and simultaneously installs a system timer on the mobile terminal.
Step S6, after the system timer is started, the system timer tries to call a Deeplink interface application Deeplink string of the APP.
Step S7, judging whether the APP is installed or not, if the user does not install the APP or the APP is not installed successfully, the system timer fails to attempt to call the Deeplink interface application Deeplink string of the APP, the system timer is started every 10 seconds, and the step S6 is returned;
if the user installs the APP and the APP installation is completed, when the system timer is started, the system timer calls the Deeplink interface application Deeplink string of the APP, the APP acquires hardware information of the mobile terminal, then the system timer sends the Deeplink string to the advertiser server, the APP sends the content of the Deeplink string and the hardware information acquired through the system timer to the second application interface, and then the step S8 is entered.
And step S8, the advertiser judges and knows which advertiser the APP installation comes from according to the content of the received Deeplink string, and the advertiser verifies whether the APP installation information is valid according to the hardware information corresponding to the content of the received Deeplink string and the hardware information collected by the APP and received by the second application interface. The advertiser knows the effectiveness of the advertisement placement according to the received Deeplink string and the feedback of the advertiser.
The above embodiments are preferred examples of the present invention, and are not intended to limit the scope of the present invention.
Claims (5)
1. A method for confirming the advertisement putting effect of mobile downloading APP is characterized by comprising the following steps:
the advertiser provides a first application interface for downloading the APP and a second application interface for receiving the information sent back by the installed APP, and a Deeplink interface is arranged in the APP,
an advertiser installs an SDK in an application of a mobile terminal, wherein the SDK is used for playing advertisements, initiating a request to the first application interface and installing a system timer for calling a Deeplink interface of the installed APP on the mobile terminal when a user downloads the APP,
when a user clicks an advertisement in an application of a mobile terminal to download the APP, the SDK acquires hardware information of the mobile terminal, sends the hardware information, advertiser identity information, the APP information and advertisement delivery unique identification information to the first application interface to initiate a request, the first application interface returns a Deeplink string which is only adapted to the APP, the Deeplink string at least comprises advertiser information, generation time of the Deeplink string, corresponding hardware information unique code when the Deeplink string is generated, and advertisement delivery unique identification information, the SDK starts to download the APP, and a system timer is installed on the mobile terminal, wherein the advertisement delivery unique identification information corresponds to an advertisement delivery time period, a delivery platform, targeted crowds, delivery equipment and a delivery region, the Deeplink interface of the APP is tried to be called after the system timer is started to apply the Deeplink, if the APP is not installed, starting the system timer at preset time intervals; if not, the system timer calls a Deeplink interface of the APP to apply the Deeplink string, then the system timer sends the Deeplink string to an advertiser server, the APP sends the content of the Deeplink string to the second application interface, wherein if the APP is installed completely, before the APP sends the content of the Deeplink string to the second application interface, the APP acquires hardware information of a mobile terminal, and the APP also sends the acquired hardware information to the second application interface while sending the content of the Deeplink string to the second application interface,
the advertiser verifies whether the App installation information is valid or not according to the received hardware information corresponding to the content of the Deeplink string and the hardware information collected by the APP and received by the second application interface,
and the advertiser judges the advertiser information of the APP installation source according to the received content of the Deeplink string, and the advertiser obtains the advertisement putting effect according to the received Deeplink string and the feedback of the advertiser.
2. The method for confirming effectiveness of mobile downloading APP advertisement placement according to claim 1, wherein:
wherein the system timer is started for 10 seconds.
3. The method for confirming effectiveness of mobile downloading APP advertisement placement according to claim 1, wherein:
the method for judging and knowing the advertiser information of the APP installation source by the advertiser according to the received hardware information corresponding to the Deeplink string and the content of the Deeplink string comprises the following steps:
when only one deeplink string corresponding to the same hardware information is needed, the advertiser information in the content of the deeplink string is the advertiser of the APP installation source at this time;
when a plurality of Deeplink strings corresponding to the same hardware information exist, judging advertiser information of an APP installation source according to the sequence of the generation time of the Deeplink strings in the content of the received Deeplink strings, wherein an advertiser corresponding to the Deeplink string with the earlier generation time of the Deeplink strings is the advertiser of the APP installation source at this time.
4. The method for confirming effectiveness of mobile downloading APP advertisement placement according to claim 1, wherein:
and the advertiser knows the advertisement putting effects of different putting time periods, putting platforms, different crowds, putting equipment and putting regions according to the received unique advertisement putting identification information in the deeplink string and the feedback of the advertiser.
5. The method for confirming effectiveness of mobile downloading APP advertisement placement according to claim 1, wherein:
the mobile terminal is a smart phone or an iPad.
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| CN108829408A (en) * | 2018-06-19 | 2018-11-16 | 北京金山安全软件有限公司 | APP identification method and device, electronic equipment and medium |
| CN110875933B (en) * | 2018-08-29 | 2022-05-10 | 阿里巴巴集团控股有限公司 | Information matching confirmation method and device |
| CN109672746A (en) * | 2019-01-02 | 2019-04-23 | 珠海格力电器股份有限公司 | Acquisition methods, device and the intelligent terminal of application |
| CN113039570A (en) * | 2019-10-09 | 2021-06-25 | 上海荟萃网络科技有限公司 | Method and device for confirming mobile advertisement effect |
| CN112150213A (en) * | 2020-10-16 | 2020-12-29 | 杭州兑吧网络科技有限公司 | Method and system for acquiring advertisement putting data |
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| CN103593791A (en) * | 2013-11-07 | 2014-02-19 | 广州优蜜信息科技有限公司 | Mobile advertisement putting method and system |
| US9785974B1 (en) * | 2014-04-18 | 2017-10-10 | Rocket Fuel Inc. | Identifying mobile application installations |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
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