CN112150213A - Method and system for acquiring advertisement putting data - Google Patents
Method and system for acquiring advertisement putting data Download PDFInfo
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Abstract
The application relates to a method and a system for acquiring advertisement delivery data, wherein after an advertisement delivered by an advertisement platform end is triggered, the advertisement platform end stores user behavior information and user equipment information and sends the user behavior information and the user equipment information to an advertiser terminal through an API (application program interface), so that data related to the advertisement behavior of a user can be conveniently provided for the advertiser terminal, and the advertiser terminal can pay attention to the user. When the advertisement is transformed, the advertisement platform end returns the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end, the locally stored user behavior information and the locally stored user equipment information are matched with the user behavior information and the user equipment information which are sent by the advertiser terminal through the advertisement platform end, the degradation comparison of advertisement putting data is realized, the advertisement platform end successfully acquires the advertisement putting data of the transformed advertisement when the matching is successful, and the real-time recovery of the advertisement putting data generated by user behaviors is realized.
Description
Technical Field
The present application relates to the field of data analysis technologies, and in particular, to a method and a system for acquiring advertisement delivery data.
Background
After the advertisement platform end is entrusted by the advertiser to put in the internet advertisement, the form of triggering the advertisement generally is that the user clicks the advertisement material on the advertisement landing page, jumps to the advertiser APP in the mode of downloading the APP or starting the APP. After the advertisement landing page is triggered, the user can break away from the advertisement landing page and enter the advertiser APP, so that the advertisement platform end cannot track whether the current advertisement is converted or not in time, namely, the advertisement putting data is difficult to obtain.
The traditional method for acquiring the advertisement delivery data generally adopts offline statistics through an advertiser channel, namely, the advertiser firstly performs offline recovery on the advertisement delivery data and then performs statistics on the advertisement delivery data. However, this approach has a significant disadvantage in that the advertisement placement data generated from user behavior to user behavior cannot be recovered in real time.
Disclosure of Invention
Therefore, it is necessary to provide an advertisement delivery data acquisition method for solving the problem that the conventional advertisement delivery data acquisition method cannot recover advertisement delivery data generated by user behaviors in real time.
The application provides a method for acquiring advertisement putting data, which comprises the following steps:
after the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end pushes an application program downloading page of an advertiser terminal to the user equipment or jumps to an application program of the advertiser terminal which is downloaded locally by the user equipment through deep-link;
the advertisement platform terminal acquires user behavior information and user equipment information through user equipment, stores the user behavior information and the user equipment information to the advertisement platform terminal locally in a corresponding manner, and sends the user behavior information and the user equipment information to the advertiser terminal through an API (application program interface);
the advertiser terminal acquires user behavior information and user equipment information through an API (application programming interface), and stores the user behavior information and the user equipment information acquired through the API to the local of the advertiser terminal correspondingly, so as to further judge whether the advertisement delivered by the advertisement platform end is converted or not;
if the advertisement delivered by the advertisement platform end is converted, the advertiser terminal sends the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end;
and the advertisement platform end matches the user behavior information and the user equipment information which are locally stored in the advertisement with the user behavior information and the user equipment information which are acquired through the API interface, and stores the matching result to the local advertisement platform end.
Further, the user behavior information comprises an advertisement behavior order; the user equipment information comprises one or more of an IP address, an equipment identification code and a machine information user agent of the user equipment.
Further, the advertisement platform end pushes an application download page of the advertiser terminal to the user equipment or jumps to an application of the advertiser terminal downloaded locally by the user equipment through deep-link, and the method comprises the following steps:
when the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end detects whether the downloaded application program of the advertiser terminal exists in the local user equipment;
if the advertisement platform end detects that the application program of the advertiser terminal downloaded locally exists in the user equipment, jumping to the application program of the advertiser terminal downloaded locally in the user equipment through deep-link;
and if the advertisement platform end detects that the downloaded application program of the advertiser terminal does not exist in the local user equipment, pushing an application program downloading page of the advertiser terminal to the user equipment.
Further, the method for acquiring advertisement delivery data further comprises:
and the advertisement platform end stores the user behavior information to a pasting board of user equipment.
Further, the advertiser terminal obtains the user behavior information and the user equipment information through the API interface, and stores the user behavior information and the user equipment information obtained through the API interface to the local advertiser terminal in a corresponding manner, and further determines whether the advertisement delivered by the advertisement platform terminal is converted, including:
the advertiser terminal stores the user behavior information and the user equipment information which are acquired through the API correspondingly to the local part of the advertiser terminal;
the advertiser terminal judges whether an application program of the advertiser terminal is started or not;
and if the application program of the advertiser terminal is started, determining that the advertisement delivered by the advertisement platform terminal generates conversion.
Further, the advertiser terminal sends the user behavior information and the user equipment information, which are locally stored in the advertiser terminal and are acquired through the API, to the advertisement platform terminal, and the method comprises the following steps:
the advertiser terminal acquires the user behavior information in the pasting board through user equipment;
the advertiser terminal sends the user behavior information and the user equipment information acquired through the API to the advertisement platform terminal;
and the advertiser terminal sends the user behavior information in the pasting board to an advertisement platform terminal.
Further, the advertisement platform end matches the user behavior information and the user equipment information stored locally in the advertisement with the user behavior information and the user equipment information acquired through the API interface, and stores a matching result locally in the advertisement platform end, including:
the advertisement platform end matches the user behavior information locally stored by the advertisement platform end with the user behavior information which is sent by the advertiser terminal and acquired through an API (application program interface) interface, and judges whether the user behavior information and the user behavior information are the same or not;
if the two are different, determining that the user behavior information acquired through the API interface is not successfully matched, further matching the equipment identification code locally stored by the advertisement platform end with the equipment identification code acquired through the API interface and sent by the advertiser terminal by the advertisement platform end, and judging whether the two are the same or not;
if the two are different, the equipment identification code is determined to be not successfully matched, the advertisement platform end further matches the IP address locally stored by the advertisement platform end with the IP address which is sent by the advertiser terminal and acquired through the API interface, and judges whether the two are the same or not;
if the two are different, the IP address is determined to be not successfully matched, the advertisement platform end further matches the user behavior information in the pasting board locally stored by the advertisement platform end with the user behavior information in the pasting board sent by the advertiser terminal, and judges whether the two are the same or not;
if the two are different, determining that the matching of the user behavior information in the pasting board fails, and the matching of the advertisement delivered by the advertisement platform end fails, and terminating the subsequent steps.
Further, the advertisement platform end matches the user behavior information and the user equipment information stored locally in the advertisement with the user behavior information and the user equipment information acquired through the API interface, and stores a matching result locally in the advertisement platform end, which further includes:
and if any one of the user behavior information, the equipment identification code, the IP address and the user behavior information in the pasting board acquired through the API is successfully matched, determining that the advertisement delivered by the advertisement platform end is successfully matched, and storing the advertisement delivered by the advertisement platform end and the matching result in the local advertisement platform end correspondingly.
The application also provides an acquisition method of advertisement putting data, which is applied to an advertisement platform end, and the acquisition method of the advertisement putting data comprises the following steps:
after the advertisement delivered by the advertisement platform end is triggered, pushing an application program downloading page of an advertiser terminal to the user equipment or jumping to an application program of the advertiser terminal downloaded locally by the user equipment through deep-link;
acquiring user behavior information and user equipment information through user equipment, storing the user behavior information and the user equipment information to the local, and sending the user behavior information and the user equipment information to an advertiser terminal through an API (application program interface);
when the advertisement delivered by the advertisement platform end is converted, receiving user behavior information and user equipment information which are sent by an advertiser terminal and acquired through an API (application program interface);
and the advertisement platform end matches the locally stored user behavior information and the user equipment information with the user behavior information and the user equipment information which are sent by the advertiser terminal and acquired through the API, and stores the matching result to the local advertisement platform end.
The present application further provides an acquisition system of advertisement delivery data, which adopts the aforementioned acquisition method of advertisement delivery data, and the acquisition system of advertisement delivery data includes:
a user equipment;
the advertisement platform end is in communication connection with the user equipment;
and the advertiser terminal is in communication connection with the user equipment and the advertisement platform terminal respectively.
The application relates to a method and a system for acquiring advertisement delivery data, wherein after an advertisement delivered by an advertisement platform end is triggered, the advertisement platform end stores user behavior information and user equipment information and sends the user behavior information and the user equipment information to an advertiser terminal through an API (application program interface), so that data related to the advertisement behavior of a user can be conveniently provided for the advertiser terminal, and the advertiser terminal can pay attention to the user. When the advertisement is transformed, the advertisement platform end returns the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end, the locally stored user behavior information and the locally stored user equipment information are matched with the user behavior information and the user equipment information which are sent by the advertiser terminal through the advertisement platform end, the degradation comparison of advertisement putting data is realized, the advertisement platform end successfully acquires the advertisement putting data of the transformed advertisement when the matching is successful, and the real-time recovery of the advertisement putting data generated by user behaviors is realized.
Drawings
Fig. 1 is a schematic flowchart of a method for acquiring advertisement delivery data according to an embodiment of the present application;
fig. 2 is a schematic flowchart of a method for acquiring advertisement delivery data according to another embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement delivery data acquisition system according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The application provides an acquisition method of advertisement putting data. It should be noted that the method for acquiring advertisement delivery data provided by the present application is applied to downloading advertisements.
In addition, the method for acquiring the advertisement putting data provided by the application is not limited to the execution subject. Optionally, an executive subject of the method for acquiring advertisement delivery data provided by the present application may be an acquisition system of advertisement delivery data.
As shown in fig. 1, in an embodiment of the present application, the method for acquiring advertisement delivery data includes the following steps S100 to S900:
s110, after the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end pushes an application program downloading page of the advertiser terminal to the user equipment or jumps to the application program of the locally downloaded advertiser terminal of the user equipment through deep-link.
Specifically, the user accesses the media ad slot, thereby triggering the ad placed on the ad platform side. For example, when the user A watches the video in the NBA column of the Aiqiyi video website, an advertisement for buying basketball by Taobao is triggered. The advertisement is put on the love art video website at the advertisement platform end. The advertiser terminal is the terminal of a basketball vendor. Further, after the advertisement is triggered, the advertisement platform end pushes an application download page of the advertiser terminal, such as a Taobao APP download page, to the user equipment.
Or, the advertisement platform end jumps to the application program of the advertiser terminal downloaded locally by the user equipment through deep-link, for example, directly and automatically jumps to the panning APP downloaded locally by the user equipment.
S130, the advertisement platform end obtains the user behavior information and the user equipment information through the user equipment. And the advertisement platform end stores the user behavior information and the user equipment information to the advertisement platform end locally in a corresponding way. And the advertisement platform end sends the user behavior information and the user equipment information to the advertiser terminal through an API (application program interface).
Specifically, the advertisement platform end sends the user behavior information and the user equipment information to the advertiser terminal through the API interface, on one hand, the advertisement platform end is convenient for providing the advertiser terminal with the data related to the user advertisement behavior, and the advertiser terminal can pay attention to the user. This user may then have the potential for ad conversion. On the other hand, the user equipment interrupts the interaction with the advertisement platform end subsequently and changes into interaction with the advertiser terminal, and the user behavior information and the user equipment information are sent to the advertiser terminal through the API interface, so that the information sharing can be carried out on the advertisement which triggers the user advertisement behavior between the advertisement platform end and the advertiser terminal, and the subsequent advertisement platform end can conveniently acquire the subsequent advertisement putting data of the advertisement so as to know whether the advertisement is converted subsequently.
S150, the advertiser terminal obtains the user behavior information and the user equipment information through the API. And the advertiser terminal stores the user behavior information and the user equipment information which are acquired through the API into the local of the advertiser terminal correspondingly. The advertiser terminal further judges whether the advertisement delivered by the advertisement platform end generates conversion.
S170, if the advertisement delivered by the advertisement platform end is converted, the advertiser terminal sends the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end.
S190, the advertisement platform end matches the user behavior information and the user equipment information which are locally stored in the advertisement with the user behavior information and the user equipment information which are obtained through the API. Further, the advertisement platform end stores the matching result to the advertisement platform end locally.
In particular, the advertisement placement data may include user behavior information and user device information.
In step S190, the matching mode may be degraded matching. The significance of the degraded matching is that the advertiser terminal does not necessarily perform the docking according to the docking steps in the docking protocol provided by the advertisement platform terminal, so that if the advertisement platform terminal and the advertiser terminal have errors in the docking process, the advertiser terminal only needs simple user equipment information to complete the recovery of the advertisement delivery data.
In this embodiment, after the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end stores the user behavior information and the user device information, and sends the user behavior information and the user device information to the advertiser terminal through the API interface, so that the advertiser terminal can provide the advertiser terminal with data related to the user advertisement behavior, and the advertiser terminal can pay attention to the user. When the advertisement is transformed, the advertisement platform end returns the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end, the locally stored user behavior information and the locally stored user equipment information are matched with the user behavior information and the user equipment information which are sent by the advertiser terminal through the advertisement platform end, the degradation comparison of advertisement putting data is realized, the advertisement platform end successfully acquires the advertisement putting data of the transformed advertisement when the matching is successful, and the real-time recovery of the advertisement putting data generated by user behaviors is realized.
In an embodiment of the application, the user behavior information includes an advertisement behavior order. The user equipment information comprises one or more of an IP address, an equipment identification code and a machine information user agent of the user equipment.
Specifically, by reading the advertisement behavior order, it can be known which advertisement of which advertisement delivery position the user clicked, thereby triggering the user advertisement behavior. The user advertising behavior, i.e. the advertisements delivered at the advertising platform side, is triggered by a user device of a user, and the concept is not explained repeatedly hereafter. Optionally, the advertising action order includes a TuiaOrderId, which is used to distinguish different user advertising actions.
Optionally, the device identification code may be imei of the user equipment.
In the embodiment, the user behavior information comprising the advertisement behavior order is set, so that the user advertisement behavior triggered by the user equipment is digitalized in the form of the order, and the recovery of subsequent advertisement putting data is facilitated. By setting user equipment information such as an IP address, an equipment identification code, machine information Useragent and the like, the simple matching of advertisement putting data between a subsequent advertiser terminal and an advertisement platform terminal is facilitated.
In an embodiment of the present application, the step S110 includes the following steps S111 to S113:
s111, after the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end detects whether the downloaded application program of the advertiser terminal exists in the local of the user equipment.
S112, if the advertisement platform end detects that the application program of the advertiser terminal downloaded locally exists in the user equipment, the advertisement platform end jumps to the application program of the advertiser terminal downloaded locally in the user equipment through deep-link.
S113, if the advertisement platform end detects that the downloaded application program of the advertiser terminal does not exist in the local of the user equipment, the advertisement platform end pushes the application program downloading page of the advertiser terminal to the user equipment.
Specifically, if the user equipment has downloaded an application program of the advertiser terminal locally, such as an APP for panning, the advertisement platform end may jump to the application program directly through deep-link, specifically, may call an Android native APP directly through a Web page, and directly transmit a required parameter to the application program of the advertiser terminal in a Uri link form, so as to automatically start the application program of the advertiser terminal.
If the user equipment does not locally download the application program of the advertiser terminal, the advertisement platform end can push an application program downloading page of the advertiser terminal to the user equipment so that the user equipment can conveniently download the application program of the advertiser terminal.
In this embodiment, after the advertisement delivered by the advertisement platform end is triggered, the application program download page of the advertiser terminal is pushed to the user equipment through the advertisement platform end or the local downloaded application program of the advertiser terminal is skipped to the user equipment through the deep-link, so that the content related to the application program of the advertiser terminal is pushed to the user equipment, and the drainage function is realized.
In an embodiment of the application, after the step S130, the method for acquiring advertisement delivery data further includes the following steps:
s140, the advertisement platform end stores the user behavior information to a pasting board of the user equipment.
Specifically, the advertising platform side can paste the advertising behavior unique identifier, tulaorderid, to the paste board of the user device through H5 JS.
In this embodiment, the user behavior information is stored in the pasting board of the user equipment, so that the user behavior information is cached locally with the user equipment, and the simple matching of the advertisement delivery data between the subsequent advertiser terminal and the advertisement platform terminal is facilitated.
In an embodiment of the present application, the step S150 includes the following steps S151 to S153:
s151, the advertiser terminal stores the user behavior information and the user equipment information which are acquired through the API interface to the local advertiser terminal in a corresponding mode.
S152, the advertiser terminal judges whether the application program of the advertiser terminal is started.
S153, if the application program of the advertiser terminal is started, determining that the advertisement delivered by the advertisement platform terminal generates conversion.
Specifically, if the user downloads the application program of the advertiser terminal through the user device and starts the application program of the advertiser terminal, or after jumping to the application program of the advertiser terminal, the user device starts the application program of the advertiser terminal, it may be considered that the advertisement delivered by the advertisement platform end is converted.
In an embodiment of the present application, the step S170 includes the following steps S171 to S173:
s171, the advertiser terminal obtains the user behavior information in the pasting board through the user equipment.
And S172, the advertiser terminal sends the user behavior information and the user equipment information acquired through the API to the advertisement platform terminal.
And S173, the advertiser terminal sends the user behavior information in the pasting board to an advertisement platform terminal.
Specifically, in step S171, since the user equipment has started the application program of the advertiser terminal, the user equipment is disconnected from the advertisement platform, the user equipment is connected to the advertiser terminal, and at this time, the advertiser terminal may obtain the user behavior information in the sticker sheet through the user equipment.
Because the user equipment is disconnected with the advertisement platform end, the advertisement platform does not know which advertisement generates conversion, which advertisement does not generate conversion, the breakage of advertisement putting data is generated, and the subsequent putting effect of the advertisement is not known at all. The purpose of step S172 and step S173 is to make the advertisement platform side obtain the user behavior information and the user device information of the advertisement generating the conversion.
In an embodiment of the present application, the step S190 includes the following steps S191 to S195:
s191, the advertisement platform end matches the user behavior information stored locally at the advertisement platform end with the user behavior information sent by the advertiser terminal and acquired through the API interface, and judges whether the user behavior information and the user behavior information are the same.
Specifically, the demotion matching in the present embodiment is divided into four-dimensional demotion matching of a progressive relationship. First, matching is carried out on the user behavior information acquired through the API interface. The API interface is a communication medium between the advertising platform end and the advertiser terminal, and data transmission errors are most likely to occur, so that matching is performed first.
Optionally, for simplicity of matching, the tuia OrderId in the user behavior information is compared, and both are the same, i.e., the matching is successful.
And S192, if the two are different, determining that the user behavior information acquired through the API is not successfully matched, and further matching the equipment identification code locally stored in the advertisement platform end with the equipment identification code acquired through the API and sent by the advertiser terminal by the advertisement platform end to judge whether the two are the same.
Specifically, at this time, it may be considered that the advertiser terminal does not obtain the user behavior information sent by the advertisement platform terminal from the API interface. The reason may be an API interface error or loss of user behavior information during transmission. Continuing to perform the next stage of matching: and matching the equipment identification codes.
And S193, if the two are different, determining that the equipment identification codes are not successfully matched, further matching the IP address locally stored by the advertisement platform end with the IP address which is sent by the advertiser terminal and acquired through the API, and judging whether the two are the same.
Specifically, if the device identification codes are different, it indicates that the advertiser terminal does not have the authority to acquire the device identification codes. Continuing to perform the next stage of matching: and matching the IP addresses.
S194, if the two are different, the IP address is determined not to be successfully matched, the advertisement platform end further matches the user behavior information in the pasting board locally stored in the advertisement platform end with the user behavior information in the pasting board sent by the advertiser terminal, and judges whether the two are the same.
Specifically, if the IP addresses are different, it indicates that it is possible that the advertiser terminal changes the place of login or network switching. The last stage of matching is continued: and matching the user behavior information in the pasting board. Alternatively, the matching of user behavior information in the sticker is a comparison of the tuia OrderId in the sticker.
And S195, if the two are different, determining that the matching of the user behavior information in the pasting board fails, and the matching of the advertisement delivered by the advertisement platform end fails, and terminating the subsequent steps.
Specifically, if the TuiaOrderId is consistent and different, it indicates that the matching of the advertisement delivered by the advertisement platform end fails, and the subsequent steps are terminated.
In the embodiment, the advertisement platform end matches the locally stored user behavior information and user equipment information with the user behavior information and the user equipment information sent by the advertiser terminal, so that the degradation comparison of advertisement delivery data is realized, and when the matching is successful, the advertisement platform end successfully acquires the advertisement delivery data of the converted advertisement, so that the advertisement delivery data generated by user behaviors can be recovered in real time.
In an embodiment of the present application, the step S190 further includes:
s196, if any one of the user behavior information, the equipment identification code, the IP address and the user behavior information in the pasting board obtained through the API is successfully matched, the matching of the advertisement delivered by the advertisement platform end is determined to be successful, and the advertisement delivered by the advertisement platform end and the matching result are correspondingly stored in the local of the advertisement platform end.
Specifically, if any one of the four matching stages is successfully matched, it is determined that the matching of the advertisement delivered by the advertisement platform end is successful. Further, the advertisement platform end stores the advertisement put by the advertisement platform end and the matching result in a local place of the advertisement platform end correspondingly. User behavior information, equipment identification codes, IP addresses and the like can also be stored in the local advertisement platform end corresponding to the advertisements, and the data are advertisement putting data.
Further, the advertisement platform end can analyze the advertisement putting data subsequently to determine the putting weight, the putting time and the putting price of the advertisement.
The application also provides an acquisition method of the advertisement putting data, which is applied to an advertisement platform end.
As shown in fig. 2, in an embodiment of the present application, the method for acquiring advertisement delivery data includes the following steps S210 to S240:
s210, after the advertisement delivered by the advertisement platform end is triggered, pushing an application program downloading page of the advertiser terminal to the user equipment or jumping to the application program of the advertiser terminal downloaded locally by the user equipment through deep-link.
S220, acquiring the user behavior information and the user equipment information through the user equipment, storing the user behavior information and the user equipment information to the local, and sending the user behavior information and the user equipment information to the advertiser terminal through an API (application program interface).
And S230, when the advertisement delivered by the advertisement platform end is converted, receiving the user behavior information and the user equipment information which are sent by the advertiser terminal and acquired through the API.
S240, the advertisement platform end matches the locally stored user behavior information and the user equipment information with the user behavior information and the user equipment information which are sent by the advertiser terminal and acquired through the API interface, and stores the matching result to the local advertisement platform end.
Specifically, the execution subject of the present embodiment is an advertisement platform side. The principle and beneficial effects of the method for acquiring advertisement delivery data in this embodiment are similar to those of steps S110 to S190, and are not described herein again.
The application also provides an acquisition system of the advertisement putting data, and the acquisition method of the advertisement putting data mentioned in the foregoing is adopted.
As shown in fig. 3, in an embodiment of the present application, the system for acquiring advertisement delivery data includes a user device 10, an advertisement platform terminal 20, and an advertiser terminal 30. The advertising platform side 20 is in communication with the user device 10. The advertiser terminal 30 is in communication with the user device 10. The advertiser terminal 30 is also communicatively coupled to the advertising platform terminal 20.
Specifically, the system for acquiring advertisement delivery data in the present embodiment applies the method for acquiring advertisement delivery data mentioned in the foregoing. Therefore, the beneficial effects of the system for acquiring advertisement delivery data in this embodiment are consistent with those mentioned in the foregoing, and are not described herein again. Further, for content simplification, no labeling is performed for the user device, the advertising platform side, and the advertiser terminal that appear in the aforementioned acquisition method of advertisement delivery data. The user device, the advertisement platform terminal and the advertiser terminal appearing in the method for acquiring advertisement delivery data mentioned above correspond to the user device 10, the advertisement platform terminal 20 and the advertiser terminal 30 in the system for acquiring advertisement delivery data in the present embodiment, respectively.
The technical features of the embodiments described above may be arbitrarily combined, the order of execution of the method steps is not limited, and for simplicity of description, all possible combinations of the technical features in the embodiments are not described, however, as long as there is no contradiction between the combinations of the technical features, the combinations of the technical features should be considered as the scope of the present description.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present application shall be subject to the appended claims.
Claims (10)
1. An advertisement delivery data acquisition method, characterized in that the advertisement delivery data acquisition method comprises:
s110, after the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end pushes an application program downloading page of the advertiser terminal to the user equipment or jumps to an application program of the advertiser terminal which is downloaded locally by the user equipment through deep-link;
s130, the advertisement platform end acquires user behavior information and user equipment information through user equipment, stores the user behavior information and the user equipment information to the advertisement platform end locally in a corresponding mode, and sends the user behavior information and the user equipment information to an advertiser terminal through an API (application program interface);
s150, the advertiser terminal acquires the user behavior information and the user equipment information through the API, and stores the user behavior information and the user equipment information acquired through the API into the local part of the advertiser terminal correspondingly, and further judges whether the advertisement delivered by the advertisement platform end is converted or not;
s170, if the advertisement delivered by the advertisement platform end is converted, the advertiser terminal sends the user behavior information and the user equipment information which are locally stored in the advertiser terminal and acquired through the API interface to the advertisement platform end;
s190, the advertisement platform end matches the user behavior information and the user equipment information which are locally stored in the advertisement with the user behavior information and the user equipment information which are obtained through the API interface, and stores the matching result to the advertisement platform end locally.
2. The method according to claim 1, wherein the user behavior information includes an advertisement behavior order; the user equipment information comprises one or more of an IP address, an equipment identification code and a machine information user agent of the user equipment.
3. The method for acquiring advertisement delivery data according to claim 2, wherein the step S110 comprises:
s111, when the advertisement delivered by the advertisement platform end is triggered, the advertisement platform end detects whether the downloaded application program of the advertiser terminal exists in the local of the user equipment;
s112, if the advertisement platform end detects that the application program of the advertiser terminal downloaded locally exists in the user equipment, skipping to the application program of the advertiser terminal downloaded locally in the user equipment through deep-link;
s113, if the advertisement platform end detects that the downloaded application program of the advertiser terminal does not exist in the local of the user equipment, the advertisement platform end pushes an application program downloading page of the advertiser terminal to the user equipment.
4. The method for acquiring advertisement delivery data according to claim 3, wherein after the step S130, the method for acquiring advertisement delivery data further comprises:
s140, the advertisement platform end stores the user behavior information to a pasting board of the user equipment.
5. The method for acquiring advertisement delivery data according to claim 4, wherein the step S150 comprises:
s151, the advertiser terminal stores the user behavior information and the user equipment information which are acquired through the API interface to the local advertiser terminal correspondingly;
s152, the advertiser terminal judges whether the application program of the advertiser terminal is started;
s153, if the application program of the advertiser terminal is started, determining that the advertisement delivered by the advertisement platform terminal generates conversion.
6. The method for acquiring advertisement delivery data according to claim 5, wherein the step S170 comprises:
s171, the advertiser terminal obtains the user behavior information in the pasting board through user equipment;
s172, the advertiser terminal sends the user behavior information and the user equipment information acquired through the API interface to the advertisement platform terminal;
and S173, the advertiser terminal sends the user behavior information in the pasting board to an advertisement platform terminal.
7. The method for acquiring advertisement delivery data according to claim 6, wherein the step S190 comprises:
s191, the advertisement platform end matches the user behavior information stored locally at the advertisement platform end with the user behavior information sent by the advertiser terminal and acquired through the API interface, and judges whether the user behavior information and the user behavior information are the same;
s192, if the two are different, determining that the user behavior information acquired through the API is not successfully matched, and further matching the equipment identification code locally stored by the advertisement platform end with the equipment identification code acquired through the API and sent by the advertiser terminal by the advertisement platform end to judge whether the two are the same;
s193, if the two are different, the device identification code is determined to be not successfully matched, the advertisement platform end further matches the IP address locally stored by the advertisement platform end with the IP address which is sent by the advertiser terminal and acquired through the API, and whether the two are the same or not is judged;
s194, if the two are different, the IP address is determined not to be successfully matched, the advertisement platform end further matches the user behavior information in the pasting board locally stored in the advertisement platform end with the user behavior information in the pasting board sent by the advertiser terminal, and judges whether the two are the same;
and S195, if the two are different, determining that the matching of the user behavior information in the pasting board fails, and the matching of the advertisement delivered by the advertisement platform end fails, and terminating the subsequent steps.
8. The method for acquiring advertisement delivery data according to claim 7, wherein the step S190 further comprises:
s196, if any one of the user behavior information, the equipment identification code, the IP address and the user behavior information in the pasting board obtained through the API is successfully matched, the matching of the advertisement delivered by the advertisement platform end is determined to be successful, and the advertisement delivered by the advertisement platform end and the matching result are correspondingly stored in the local of the advertisement platform end.
9. The method for acquiring the advertisement putting data is applied to an advertisement platform end and comprises the following steps:
s210, after the advertisement delivered by the advertisement platform end is triggered, pushing an application program downloading page of the advertiser terminal to the user equipment or jumping to the application program of the advertiser terminal downloaded locally by the user equipment through deep-link;
s220, acquiring user behavior information and user equipment information through user equipment, storing the user behavior information and the user equipment information to the local, and sending the user behavior information and the user equipment information to an advertiser terminal through an API (application program interface);
s230, when the advertisement delivered by the advertisement platform end is converted, receiving user behavior information and user equipment information which are sent by an advertiser terminal and acquired through an API (application program interface);
s240, the advertisement platform end matches the locally stored user behavior information and the user equipment information with the user behavior information and the user equipment information which are sent by the advertiser terminal and acquired through the API interface, and stores the matching result to the local advertisement platform end.
10. An acquisition system of advertisement putting data, characterized in that, by using the acquisition method of advertisement putting data of any one of claims 1 to 8, the acquisition system of advertisement putting data comprises:
a user equipment;
the advertisement platform end is in communication connection with the user equipment;
and the advertiser terminal is in communication connection with the user equipment and the advertisement platform terminal respectively.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011110267.8A CN112150213A (en) | 2020-10-16 | 2020-10-16 | Method and system for acquiring advertisement putting data |
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| CN202011110267.8A CN112150213A (en) | 2020-10-16 | 2020-10-16 | Method and system for acquiring advertisement putting data |
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