CN109471738B - Method for identifying application program downloading channel and related equipment - Google Patents

Method for identifying application program downloading channel and related equipment Download PDF

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Publication number
CN109471738B
CN109471738B CN201811203997.5A CN201811203997A CN109471738B CN 109471738 B CN109471738 B CN 109471738B CN 201811203997 A CN201811203997 A CN 201811203997A CN 109471738 B CN109471738 B CN 109471738B
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China
Prior art keywords
identification data
clipboard
application program
terminal
downloading
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CN109471738A (en
Inventor
张达理
吕庆春
彭飞
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Wuba Co Ltd
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Wuba Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46Multiprogramming arrangements
    • G06F9/54Interprogram communication
    • G06F9/543User-generated data transfer, e.g. clipboards, dynamic data exchange [DDE], object linking and embedding [OLE]

Abstract

The invention discloses a method for identifying an application program downloading channel and related equipment, wherein the method for identifying the application program downloading channel comprises the following steps: generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located; sending the identification data to a terminal to be stored in a clipboard of the terminal; and receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information. According to the invention, the identification data is stored in the clipboard of the terminal, when the application program is operated for the first time, the identification data in the clipboard is read, and the downloading channel information of the application program is obtained according to the identification data, so that the method is accurate and reliable, and the problem that the downloading channel of the application program cannot be accurately identified in the prior art is solved.

Description

Method for identifying application program downloading channel and related equipment
Technical Field
The invention relates to the technical field of communication, in particular to an identification method of an application program downloading channel and related equipment.
Background
In the existing methods for identifying an Application (App for short) download channel, data such as an IP address, a browser User Agent, a timestamp and the like of a User, which can mark User characteristics, are recorded on a Web page of an active global wide area network (world wide Web for short), when the User downloads an App in an App store (App download App Application store in an IOS system mobile phone) and opens the App, the data is compared between the characteristic data recorded on the Web page and the characteristic data of the User, and fuzzy matching is performed, so that the download channel of the App is identified.
However, the network environment of the user at the stage from the guided downloading to the stage after the App is opened after the user is downloaded completely may change, so that the user feature matching is unsuccessful or inaccurate, and the App downloading channel identification is not accurate enough.
Disclosure of Invention
The embodiment of the invention provides an identification method of an application program downloading channel and related equipment, which are used for solving the problem that the downloading channel identification in the prior art is not accurate enough.
In a first aspect, an embodiment of the present invention provides a method for identifying an application program download channel, where the method includes the following steps:
generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
sending the identification data to a terminal to be stored in a clipboard of the terminal;
and receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
Optionally, the sending the identification data to a terminal for storage in a clipboard of the terminal specifically includes: when a user clicks an application program downloading button of a Web activity page, writing identification data into a clipboard of an operating system of the terminal through an open interface of the Web activity page so as to cover the original identification data in the clipboard.
Optionally, the identification data further includes receiving instruction information for instructing to receive the downloading channel information.
In a second aspect, an embodiment of the present invention provides a method for identifying an application program download channel, where the method includes the following steps:
when an application program is clicked and downloaded in a Web activity page, receiving identification data sent by a server, storing the received identification data in a clipboard, and jumping to an application store to finish downloading of the application program;
and when the application program is operated, reading the identification data stored in the clipboard, and sending the identification data to the server, wherein the identification data contains downloading channel information.
Optionally, the identification data further includes sending instruction information for instructing to send the downloading channel information.
Optionally, when the application is running, reading the identification data stored in the clipboard, and sending the identification data to the server, specifically including: and when the application program is operated, reading sending instruction information in the identification data stored in the clipboard, and sending the downloading channel information in the identification data to a server according to the sending instruction information.
In a third aspect, an embodiment of the present invention provides an apparatus for identifying an application program download channel, including:
the generation module is used for generating identification data corresponding to a downloading channel of the application program according to the Web activity page where the application program is located;
the sending module is used for sending the identification data to a terminal so as to be stored in a clipboard of the terminal;
and the receiving module is used for receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
Optionally, the sending module is specifically configured to, when the user clicks an application download button of the Web active page, write the identification data into a clipboard of an operating system of the terminal through an open interface of the Web active page, so as to cover the original identification data in the clipboard.
Optionally, the identification data further includes receiving instruction information for instructing to receive the downloading channel information.
In a fourth aspect, an embodiment of the present invention provides an apparatus for identifying an application program download channel, including:
the receiving module is used for receiving the identification data sent by the server when the application program is clicked and downloaded in the Web activity page, storing the received identification data in the clipboard so as to cover the original identification data in the clipboard, and jumping to an application store to finish downloading the application program;
and the sending module is used for reading the identification data stored in the clipboard when the application program is operated, and sending the identification data to the server, wherein the identification data contains downloading channel information.
Optionally, the identification data further includes sending instruction information for instructing to send the downloading channel information.
Optionally, the sending module is specifically configured to: and when the application program is operated, reading sending instruction information in the identification data stored in the clipboard, and sending the downloading channel information in the identification data to a server according to the sending instruction information.
In a fifth aspect, an embodiment of the present invention provides a server, where the server includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and when the computer program is executed by the processor, the steps of the method for identifying an application download channel are implemented as follows:
generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
sending the identification data to a terminal to be stored in a clipboard of the terminal;
and receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
In a sixth aspect, an embodiment of the present invention provides a terminal, where the terminal includes: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program when executed by the processor implementing the steps of the method for identifying an application download channel:
when an application program is clicked and downloaded in a Web activity page, identification data sent by a server side is received, the received identification data is stored in a clipboard to cover original identification data in the clipboard, and the application program is skipped to an application store to finish downloading of the application program;
and when the application program is operated, reading the identification data stored in the clipboard, and sending the identification data to the server, wherein the identification data contains downloading channel information.
In a seventh aspect, an embodiment of the present invention provides a storage medium, where the storage medium stores a computer program, and the computer program, when executed by a processor, implements the steps of the following method:
generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
sending the identification data to a terminal to be stored in a clipboard of the terminal;
and receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
In an eighth aspect, an embodiment of the present invention provides a storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the following method:
when an application program is clicked and downloaded in a Web activity page, identification data sent by a server side is received, the received identification data is stored in a clipboard to cover original identification data in the clipboard, and the application program is skipped to an application store to finish downloading of the application program;
and when the application program is operated, reading the identification data stored in the clipboard, and sending the identification data to the server, wherein the identification data contains downloading channel information.
According to the invention, the identification data is stored in the clipboard of the terminal, when the App is operated for the first time, the terminal directly reads the identification data from the clipboard, and the downloading channel information of the App is directly obtained according to the obtained identification data, so that the downloading channel information is directly obtained from the clipboard, and the method is more accurate and reliable. In addition, the embodiment of the invention realizes that the downloading channel information is sent to the server under the condition that the user is unaware by utilizing the characteristic that the clipboard is invisible when the text data is stored, and the APP operation of the user cannot be influenced.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flowchart illustrating a method for identifying an application download channel according to a first embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for identifying a download channel of an application according to a second embodiment of the present invention;
FIG. 3 is a flowchart illustrating a method for identifying a download channel of an application according to a third embodiment of the present invention;
fig. 4 is a block diagram of an apparatus for identifying an application download channel according to a fourth embodiment and a fifth embodiment of the present invention;
FIG. 5 is a block diagram of an apparatus for identifying an application download channel according to a sixth embodiment of the present invention;
fig. 6 is a block diagram of a server according to a seventh embodiment of the present invention;
fig. 7 is a block diagram of a terminal according to an eighth embodiment of the present invention;
fig. 8 is a flowchart of an identification system of an application download channel according to a tenth embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The first embodiment of the present invention provides specific steps:
step S11, generating identification data corresponding to the downloading channel of the application program according to the Web activity page where the application program is located;
in the step, the application program is specifically an App applied to an IOS system or an Apk applied to an android system; specifically, taking App as an example, the identification data in this step includes: receiving instruction information and downloading channel information for indicating to receive the downloading channel information, wherein the downloading channel information comprises one or more of the following: downloading the equipment number, the App name and the address of a downloading channel of the App terminal;
step S12, sending the identification data to a terminal to be stored in a clipboard of the terminal;
in this step, in an implementation process, specifically, the identification data may be sent to a clipboard of the terminal through an Application Programming Interface API opened by the Web, so as to write the identification data into the clipboard for storage, where the clipboard in this step specifically refers to a tool used in the terminal system for storing characters.
Step S13, receiving the identification data obtained from the clipboard when the application is running, where the identification data includes downloading channel information.
In this step, the terminal reads the identification data in the clipboard when running the application program, and sends the downloading channel information in the identification data to the server.
According to the embodiment of the invention, the identification data is stored in the clipboard of the terminal, when the application App is operated for the first time, the identification data sent by the client is received, and the App downloading channel information in the identification data is directly acquired, so that the method is accurate and reliable, and the problem that the App downloading channel cannot be accurately identified in the prior art is solved.
In addition, the embodiment of the invention realizes that the downloading channel information is sent to the server under the condition that the user is unaware by utilizing the characteristic that the clipboard is invisible when the text data is stored, and the APP operation of the user cannot be influenced.
A second embodiment of the present invention provides a method for identifying an application download channel, as shown in fig. 2, including the following specific steps:
step S21, generating identification data corresponding to the downloading channel of the application program according to the Web activity page where the application program is located;
the application program in the step is specifically an App applied to an IOS system or an Apk applied to an android system; specifically, taking App as an example, the identification data includes: receiving instruction information and download channel information for instructing to receive the download channel information, wherein the download channel information includes: downloading the equipment number, the App name and the address of a downloading channel of the App terminal;
step S22, when the user clicks the application program download button of the Web activity page, writing the identification data into the clipboard of the operating system of the terminal through the Web open interface to cover the original identification data;
in this step, the identification data of the App is stored in the clipboard of the terminal each time the App is downloaded, original identification data in the clipboard is overwritten, and only the newly written identification data is stored, so that the problem that a plurality of identification data are read when the identification data in the clipboard are read subsequently is solved.
And step S23, receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, and obtaining the downloading channel information.
In this step, the terminal reads the identification data in the clipboard when running the application program, and sends the downloading channel information in the identification data to the server.
The embodiment of the invention stores the identification data by using a clipboard mode, deletes old identification data and only stores new identification data, is lighter, can accurately identify the downloading channel of the App in the IOS by directly acquiring the new identification data from the clipboard, and provides powerful data support for the pulling-new activity of the App.
A third embodiment of the present invention provides a method for identifying an application download channel, where an execution subject includes but is not limited to a terminal, and with reference to fig. 3, the method includes the following steps:
step S31, when the application program is clicked and downloaded in the Web activity page, the identification data sent by the server side is received, the received identification data is stored in the clipboard to cover the original identification data in the clipboard, and the application store is jumped to finish the downloading of the application program;
the application program in the step is specifically an App applied to an IOS system or an Apk applied to an android system; specifically, taking App as an example, the identification data includes: sending instruction information and downloading channel information for instructing to send the downloading channel information, wherein the downloading channel information includes: downloading the equipment number, the App name and the address of a downloading channel of the App terminal;
step S32, when the application program is running, reading the identification data stored in the clipboard, and sending the identification data to the server, where the identification data includes the downloading channel information.
Specifically, in the implementation process, the identification data includes sending instruction information and downloading channel information; in this step, when the application program is running, first, sending instruction information stored in the identification data in the clipboard is read, and the downloading channel information is sent to the server according to the sending instruction information.
According to the method and the device, the identification data are stored in the clipboard of the terminal, when the App is operated for the first time, the terminal directly reads the identification data from the clipboard to obtain the sending instruction information, and directly sends the device number, the App name and the address information of the downloading channel of the terminal for downloading the App to the server according to the obtained sending instruction information, so that the server can accurately obtain the downloading channel of the App, and the problem that the App downloading channel cannot be accurately identified in the prior art is solved.
A fourth embodiment of the present invention provides an apparatus for identifying an application download channel, which, with reference to fig. 4, includes: a generating module 11, a sending module 12 and a receiving module 13;
the generating module 11 is configured to generate identification data corresponding to a download channel of an application program according to a Web activity page where the application program is located; wherein the application program is App or Apk; taking App as an example, the identification data includes: receiving instruction information and download channel information for instructing to receive the download channel information, wherein the download channel information includes: downloading the equipment number, the App name and the address of a downloading channel of the App terminal;
the sending module 12 is configured to send the identification data to a terminal, so as to be stored in a clipboard of the terminal;
the receiving module 13 is configured to receive the identifier data obtained from the clipboard when the application is run and fed back by the terminal, where the identifier data includes downloading channel information.
In this embodiment, the sending module is configured to send the identification data to the terminal to be stored in a clipboard of the terminal, and specifically, is configured to write the identification data into the clipboard of the operating system of the terminal through an open interface of the Web when the user clicks an App download button of a Web active page.
In the embodiment of the invention, the generation module is used for generating the identification data corresponding to the App downloading channel, the identification data is stored in the clipboard of the terminal, when the terminal runs the App for the first time, the clipboard can be directly accessed, the identification data in the clipboard can be read, and finally the device number, the App name and the address of the downloading channel of the terminal downloading the App in the identification data are directly sent to the server side, so that the method is more accurate and reliable.
The fifth embodiment of the present invention provides an apparatus for identifying an application download channel, which, with reference to fig. 4, includes a generating module 11, a sending module 12, and a receiving module 13;
the generating module 11 is configured to generate identification data corresponding to a download channel of an application program according to a Web activity page where the application program is located; wherein the identification data comprises: receiving instruction information and download channel information for instructing to receive the download channel information, wherein the download channel information includes: the device number of the terminal for downloading the application program, the name of the application program and the address of a downloading channel;
the sending module 12 is configured to write identification data into a clipboard of an operating system of the terminal through an open interface of the Web active page when a user clicks an application download button of the Web active page, so as to cover original identification data in the clipboard;
the receiving module 13 is configured to receive the identifier data obtained from the clipboard when the application is run and fed back by the terminal, where the identifier data includes downloading channel information.
In the embodiment of the invention, the generation module is used for generating the identification data corresponding to the downloading channel of the application App, the identification data is stored in the clipboard of the terminal, when the terminal runs the App for the first time, the clipboard is accessed to read the identification data in the clipboard, and finally, the device number, the App name and the address of the downloading channel of the terminal downloading the App in the identification data are directly sent to the server side, so that the method is accurate and reliable.
The sixth embodiment of the present invention provides an apparatus for identifying an application program download channel, which, with reference to fig. 5, includes a receiving module 21 and a sending module 22;
the receiving module 21 is configured to receive the identification data sent by the server when the application program is clicked and downloaded in the Web active page, store the received identification data in the clipboard to cover the original identification data in the clipboard, and jump to an application store to complete downloading of the application program;
the sending module 22 is configured to, when the application program is running, read the identification data stored in the clipboard, and send the identification data to the server, where the identification data includes download channel information and sending instruction information used to instruct sending the download channel information, and the specific download channel information includes: the device number of the terminal for downloading the application program, the name of the application program and the address of a downloading channel;
in this embodiment, the sending module 22 is specifically configured to: and when the application program is operated, reading sending instruction information in the identification data stored in the clipboard, and sending the downloading channel information in the identification data to a server according to the sending instruction information.
In the embodiment of the invention, the identification data stored in the clipboard is utilized, when the terminal runs the application program App for the first time, the clipboard is accessed to read the identification data in the clipboard, and the sending operation is executed after the sending instruction information is read, so that the equipment number, the App name and the address of the downloading channel of the terminal downloading the App in the identification data are directly sent to the server side, and the method is accurate and reliable.
A seventh embodiment of the present invention provides a server, which is combined with fig. 6, and includes a memory 1, a processor 2, and a communication bus 3; the communication bus 3 is used for realizing connection communication between the processor 2 and the memory 1;
specifically, in the embodiment of the present invention, the Processor 2 may be a general-purpose Processor, such as a Central Processing Unit (CPU), a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement the embodiment of the present invention. Wherein the memory is used for storing executable instructions of the processor;
a memory 1 for storing the program code and transferring the program code to the processor. The Memory may include Volatile Memory (Volatile Memory), such as Random Access Memory (RAM); the Memory may also include a Non-Volatile Memory (Non-Volatile Memory), such as a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a Hard Disk (Hard Disk Drive, HDD), or a Solid-State Drive (SSD); the memory may also comprise a combination of memories of the kind described above.
Specifically, in the embodiment of the present invention, the processor is configured to execute an identification program of an application program download channel stored in the memory, and when the identification program of the application program download channel is executed by the processor, the following method steps are implemented:
step one, generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
step two, sending the identification data to a terminal to be stored in a clipboard of the terminal;
and step three, receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
An eighth embodiment of the present invention provides a terminal, which is combined with fig. 7, and includes a memory 1, a processor 2, and a communication bus 3; the communication bus 3 is used for realizing connection communication between the processor 2 and the memory 1;
specifically, in the embodiment of the present invention, the Processor 2 may be a general-purpose Processor, such as a Central Processing Unit (CPU), a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement the embodiment of the present invention. Wherein the memory is used for storing executable instructions of the processor;
a memory 1 for storing the program code and transferring the program code to the processor. The Memory may include Volatile Memory (Volatile Memory), such as Random Access Memory (RAM); the Memory may also include a Non-Volatile Memory (Non-Volatile Memory), such as a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a Hard Disk (Hard Disk Drive, HDD), or a Solid-State Drive (SSD); the memory may also comprise a combination of memories of the kind described above.
Specifically, in the embodiment of the present invention, the processor is configured to execute an identification program of an application program download channel stored in the memory, and when the identification program of the application program download channel is executed by the processor, the following method steps are implemented:
step one, when an application program is clicked and downloaded in a Web activity page, identification data sent by a server side is received, the received identification data is stored in a clipboard to cover original identification data in the clipboard, and the application program is downloaded by jumping to an application store;
and step two, reading the identification data stored in the clipboard when the application program is operated, and sending the identification data to a server, wherein the identification data comprises downloading channel information.
A ninth embodiment of the invention provides a storage medium having stored thereon a computer program which, when executed by a processor, performs the method steps of:
step one, generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
step two, sending the identification data to a terminal to be stored in a clipboard of the terminal;
and step three, receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
Or the following method steps are realized:
step one, when an application program is clicked and downloaded in a Web activity page, identification data sent by a server side is received, the received identification data is stored in a clipboard to cover original identification data in the clipboard, and the application program is downloaded by jumping to an application store;
and step two, reading the identification data stored in the clipboard when the application program is operated, and sending the identification data to a server, wherein the identification data comprises downloading channel information.
A tenth embodiment of the present invention provides a system for identifying an application download channel, including: a client and a server; with reference to fig. 8, the specific identification process is as follows:
the server is used for making a Web activity page for guiding the user to download the App; and guiding the user to click a button for downloading the App on the Web activity page through the promotion activity.
When a user clicks a button for downloading the App, writing data with a specific identifier into a clipboard of an operating system of the user through an API opened by Web, and jumping to a page of the App to be downloaded in an Appstore; wherein the data of the specific identifier comprises: channel identification and channel information need to be checked; specifically, the data of the specific identifier is generated by a server of the Web activity page and is sent to the Web activity page.
After a user downloads the App in the Appstore, when the App is opened for the first time, the App executes a code prepared in advance, reads data of a specific identifier in a clipboard and checks whether the specific identifier exists.
And if the read data of the specific identifier in the clipboard passes the verification of the specific identifier, uploading the channel information to the server, and determining that the user is the App downloaded from the channel.
And the server side of the statistical channel learns the channel for downloading the App by the user by receiving the uploaded channel information.
According to the method and the device, the identification data are stored in the clipboard of the clipboard terminal, when the App is operated for the first time, the identification data in the clipboard are read, and the downloading channel information of the App is acquired according to the identification data, so that the method and the device are accurate and reliable, and the problem that the downloading channel of the App cannot be accurately identified in the prior art is solved.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Claims (16)

1. A method for identifying an application program download channel is characterized by comprising the following steps:
generating identification data corresponding to a downloading channel of an application program according to a Web activity page where the application program is located;
sending the identification data to a terminal to be stored in a clipboard of the terminal;
and receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
2. The method for identifying an application download channel according to claim 1, wherein the sending the identification data to a terminal for storage in a clipboard of the terminal comprises:
when a user clicks an application program downloading button of a Web activity page, writing identification data into a clipboard of an operating system of the terminal through an open interface of the Web activity page so as to cover the original identification data in the clipboard.
3. The method for identifying an application download channel as claimed in claim 1, wherein the identification data further comprises reception instruction information for instructing reception of the download channel information.
4. A method for identifying an application program download channel is characterized by comprising the following steps:
when an application program is clicked and downloaded in a Web activity page, identification data sent by a server side is received, the received identification data is stored in a clipboard to cover original identification data in the clipboard, and the application program is skipped to an application store to finish downloading of the application program;
and when the application program is operated, reading the identification data stored in the clipboard, and sending the identification data to the server, wherein the identification data contains downloading channel information.
5. The method for identifying an application download channel as claimed in claim 4, wherein the identification data further comprises transmission instruction information for instructing transmission of the download channel information.
6. The method for identifying an application download channel according to claim 5, wherein reading the identification data stored in the clipboard and sending the identification data to a server when the application is running, specifically comprises: and when the application program is operated, reading sending instruction information in the identification data stored in the clipboard, and sending the downloading channel information in the identification data to a server according to the sending instruction information.
7. An apparatus for identifying an application download channel, comprising:
the generation module is used for generating identification data corresponding to a downloading channel of the application program according to the Web activity page where the application program is located;
the sending module is used for sending the identification data to a terminal so as to be stored in a clipboard of the terminal;
and the receiving module is used for receiving the identification data which is fed back by the terminal and is obtained from the clipboard when the application program is operated, wherein the identification data comprises downloading channel information.
8. The apparatus for identifying an application download channel as in claim 7, wherein the sending module is specifically configured to: when a user clicks an application program downloading button of a Web activity page, writing identification data into a clipboard of an operating system of the terminal through an open interface of the Web activity page so as to cover the original identification data in the clipboard.
9. The apparatus for identifying an application download channel as defined in claim 7, wherein the identification data further comprises reception instruction information for instructing reception of the download channel information.
10. An apparatus for identifying an application download channel, comprising:
the receiving module is used for receiving the identification data sent by the server when the application program is clicked and downloaded in the Web activity page, storing the received identification data in the clipboard so as to cover the original identification data in the clipboard, and jumping to an application store to finish downloading the application program;
and the sending module is used for reading the identification data stored in the clipboard when the application program is operated, and sending the identification data to the server, wherein the identification data contains downloading channel information.
11. The apparatus for identifying an application download channel as defined in claim 10, wherein the identification data further comprises transmission instruction information for instructing transmission of the download channel information.
12. The apparatus for identifying an application download channel as in claim 11, wherein the sending module is specifically configured to: and when the application program is operated, reading sending instruction information in the identification data stored in the clipboard, and sending the downloading channel information in the identification data to a server according to the sending instruction information.
13. A server, characterized in that the server comprises a memory, a processor and a computer program stored on the memory and operable on the processor, the computer program, when executed by the processor, implementing the steps of the method for identifying an application download channel according to any of claims 1 to 3.
14. A terminal, characterized in that the terminal comprises: memory, processor and computer program stored on the memory and executable on the processor, the computer program when executed by the processor implementing the steps of the method for identifying an application download channel according to any of claims 4 to 6.
15. A storage medium, characterized in that the storage medium has stored thereon a computer program which, when being executed by a processor, implements the steps of the method for identifying an application download channel according to any of claims 1 to 3.
16. A storage medium, characterized in that the storage medium has stored thereon a computer program which, when being executed by a processor, implements the steps of the method for identifying an application download channel according to any of claims 4 to 6.
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