CN112256520B - Method and device for monitoring webpage distribution channel of application program - Google Patents
Method and device for monitoring webpage distribution channel of application program Download PDFInfo
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- 238000004590 computer program Methods 0.000 claims description 6
- 238000012806 monitoring device Methods 0.000 claims description 3
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Abstract
The application discloses a method and a device for monitoring a webpage distribution channel of an application program, and relates to the technical field of Internet. One embodiment of the method comprises the following steps: the channel statistics service module receives channel information of the first started application program, and displays whether the application program is a webpage distribution channel according to whether the received channel information contains Web service starting data, and when the channel information contains Web service starting data, the channel information is displayed as the webpage distribution channel. According to the embodiment of the application, the webpage channel popularization statistical data is more accurate, and even if the application program downloaded by the webpage channel is intercepted by the system during installation, the application program can be effectively identified to a certain extent that the application program is downloaded through the webpage channel, so that an application program developer can evaluate the effect of each popularization strategy more accurately, make better popularization strategies and save popularization cost.
Description
Technical Field
The application relates to the technical field of Internet, in particular to a method and a device for monitoring a webpage distribution channel of an application program.
Background
With the continuous development of information technology, more and more application programs are coming out. After developing the application program, the application program developer puts the application program on the application program store for the user to download and install. In order to attract more users to download and install Application programs, application developers typically put advertisements on Application store channels or web page promotion channels of APP (Application, application program, narrowly referred to as intelligent terminal Application software) for Application program promotion.
When an App developer promotes each channel of the App, the popularization cost of each channel needs to be checked, and then a subsequent popularization strategy is adjusted. Therefore, it is important for App developers to be able to know the App's download channel accurately.
At present, in the prior art, some channel tracing methods exist, but most of the methods do not consider the problem that the actual download channel of an App is possibly inconsistent with channel information received by a developer, which affects the evaluation of the developer on the channel popularization effect and affects the subsequent popularization strategy.
For example, web page promotion channel (i.e. Web page download through browser) is an important channel, but because of the very strong competition among the various channel providers, some manufacturer's systems may intercept the installation package downloaded by the user through the Web page and pop up the prompt suggesting to use the channel built in the system for installation during installation. At this time, if the user clicks consent according to the bullet box, the App application actually known through the Web page channel and downloaded is replaced with the channel recommended by the system, so that the original channel information, that is, the Web page channel information, is lost. In this case, the App download channel data or the promotion channel data received by the App developer will be placed in the channel recommended by the system, but actually brings about the channel of the user, which is actually the original Web page, and this will cause the App developer to not accurately know the actual channel information, so the interception recommendation of the system will affect the promotion policy of the application.
Disclosure of Invention
In view of the above, the embodiment of the application provides a method for monitoring a webpage distribution channel of an application program, which can solve the problem of inaccurate channel statistics caused by interception of the application program downloaded by the webpage channel by a system.
In order to achieve the above object, according to an aspect of an embodiment of the present application, there is provided a method for monitoring a web page distribution channel of an application, including:
receiving channel information of an application program started for the first time by a channel statistics service module, and displaying whether the application program is a Web page publishing channel according to whether Web service starting data is contained in the received channel information, and
when the channel information contains Web service start data, the channel information is displayed as a Web page distribution channel.
Preferably, determining whether the channel information contains Web service initiation data includes:
while the user clicks and downloads the application program through the Web channel, a query task is started for a predetermined period of time, whether the Web service has been started locally is queried, and
when the application program is started for the first time, a Web service is started at the same time, when the Web service is inquired by the inquiry task, the channel information is judged to contain Web service starting data, and the channel information is displayed as a webpage release channel.
Preferably, in one aspect according to an embodiment of the present application, when a user downloads an application through a web channel, the query task is performed for a predetermined period of time by initiating the query task.
Preferably, in an aspect of the embodiment of the present application, the polling task searches whether localhost starts a Web service within the predetermined time, when a Web service is queried to be started, submits a channel number in a current polling page to the Web service, and covers a channel number in an App package, and then ends polling.
Preferably, in an aspect of the embodiment according to the present application, when an application program is started for the first time, a Web service is started at the same time, when the Web service receives a polling request and is queried by the polling task, web service start data provided by the polling task is recorded and used, channel information with the Web service start data is sent to the channel statistics service module, and then the Web service is ended.
Preferably, in an aspect of the embodiment according to the present application, the polling task searches whether localhost has started a Web service within the predetermined time, and ends when it has not been found that a Web service has been started at the end of the predetermined time.
According to another aspect of an embodiment of the present application, there is provided a monitoring device for a web page distribution channel of an application, including:
a channel statistics service module which receives channel information of the first started application program and displays whether the application program is a Web page distribution channel according to whether Web service start data is contained in the received channel information,
when the channel information contains Web service starting data, the channel information is displayed as a webpage release channel.
Preferably, in another aspect according to an embodiment of the present application, the monitoring apparatus further includes:
the Web service starting data confirmation module determines whether the channel information contains the Web service starting data or not, and the Web service starting data confirmation module further performs the following operations:
when a user downloads an application program through a Web channel, a query task is started for a predetermined period of time, whether a Web service has been started locally is queried, and
when the application program is started for the first time, a Web service is started at the same time, when the Web service is inquired by the inquiry task, the channel information is judged to contain Web service starting data, and the channel information is displayed as a webpage distribution channel.
Preferably, in another aspect according to an embodiment of the present application, the Web service initiation data confirmation module initiates a polling task, through which the polling task is implemented for a predetermined period of time,
the Web service starting data confirmation module enables the polling task to search whether a localhost starts a Web service or not in the preset time, when the Web service is inquired to be started, the channel number in the current polling page is submitted to the Web service, the channel number in an App package is covered, and then polling is finished.
Preferably, in another aspect according to an embodiment of the present application, the Web service initiation data validation module causes: when the application program is started for the first time, a Web service is started at the same time, when the Web service receives a polling request and is inquired by the polling task, web service starting data provided by the polling task is recorded and used, channel information with the Web service starting data is sent to the channel statistics service module, and then the Web service is ended.
According to the method and the device for monitoring the webpage distribution channel of the application program, the webpage channel popularization statistical data are more accurate, and even when the application program downloaded by a user through the webpage channel is intercepted by a system during installation and the application program actually known from the webpage channel is caused to be downloaded and installed from the system recommendation channel in addition, the application program can be effectively identified to a certain extent that the application program is downloaded through the webpage channel at first. Therefore, the application program developer can evaluate the effect of each popularization strategy more accurately, and the situation that the application program actually downloaded from the webpage channel is not counted as a system recommendation channel in error is realized to the greatest extent, so that better popularization strategies can be made, and the popularization cost is saved.
In addition, the application also provides a monitoring electronic device of the webpage distribution channel of the application program, which is characterized by comprising the following components:
one or more processors;
storage means for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method as described in one aspect of the embodiments.
Furthermore, the present application provides a computer readable medium having stored thereon a computer program, characterized in that the program when executed by a processor implements a method according to an aspect of the embodiments.
Further effects of the above-described non-conventional alternatives are described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the application and are not to be construed as unduly limiting the application. Wherein:
FIG. 1 is a schematic block diagram of a method of monitoring web page distribution channels of an application according to an embodiment of the present application;
FIG. 2 is a schematic diagram of the main flow of a method for monitoring web page distribution channels of an application according to an embodiment of the present application;
fig. 3 is a schematic diagram of main modules of a monitoring apparatus of a web page distribution channel of an application according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application will now be described with reference to the accompanying drawings, in which various details of the embodiments of the present application are included to facilitate understanding, and are to be considered merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic block diagram of a method of monitoring web page distribution channels of an application according to an embodiment of the present application. As shown in fig. 1, the method for monitoring web page distribution channels of the application program of this embodiment is mainly implemented by three parts, that is, a channel statistics service module for providing channel statistics service, a browser end operated by a browser, and an App end operated by an App. In the description of the present embodiment, app is an abbreviation for application program.
In this embodiment, the channel statistics service module for performing channel statistics service is configured to perform channel statistics service, and is capable of receiving download channel information of an App and transmitting the download channel information to an App developer. In this embodiment, the channel statistics service may be a remote Web service, and when a newly installed App is started for the first time, channel information of the App is sent to the channel statistics service module, and the channel statistics service module receives the channel information sent from the App end. The App end is an application program end, and an App can be run on the App end. The browser side can browse the webpage through the browser, so that the webpage can be selected and the App can be downloaded.
In order to prevent channel statistics errors caused by interception of an App actually downloaded through a Web channel by a system during installation, the inventor utilizes the characteristic that a Web page can also run in the background for a period of time when a browser cuts to other applications, fully researches and considers the relevance between the App when the App is started for the first time, and realizes that whether the App comes from the Web channel or not can be reliably identified even though the App is possibly intercepted during installation.
Specifically, according to the channel statistics method of the present embodiment, as shown in fig. 2, first, in step S201, when an App is first started, channel information of the App is sent to the channel statistics service module, and thus the channel information of the App started for the first time is received by the channel statistics service module. Then, in step S202, it is confirmed whether the received channel information is included with Web service start data, thereby determining whether the App is a Web page distribution channel, wherein when the channel information is included with Web service start data, the channel information is displayed as a Web page distribution channel.
More specifically, in step S202, it is determined whether Web service start data is contained in the channel information by steps S2021 to S2022 as follows. In step S2021, at the browser end, when the user clicks on and downloads App through the Web channel, a query task is started for a predetermined period of time to query whether a Web service has been started locally. In step S2022, at the App end, when the App is started for the first time, one Web service is started simultaneously in the App, and when the one Web service is queried by the query task in step S2021, it is determined that the channel information contains Web service start data, so that the channel information is displayed as a Web page publishing channel.
More specifically, at the browser side, the inquiry task in step S2021 may be performed for a predetermined period of time by starting the inquiry task when the user downloads the App through the web page channel. And the polling task searches whether the localhost starts a Web service or not in the preset time, submits the channel number in the current polling page to the Web service when the Web service is inquired to be started, covers the channel number in the App package, and then finishes polling. When the starting of a Web service is not inquired within a preset time, the App is not downloaded on the webpage, and the polling task is finished.
At the App end, when the App is started for the first time, a Web service is started at the same time, when the Web service receives a polling request and is inquired by the polling task, web service starting data provided by the polling task are recorded and used, channel information with the Web service starting data is sent to the channel statistics service module, and then the Web service is ended.
According to the monitoring method of the webpage distribution channel of the application program of the embodiment, the inventor fully considers the characteristic that the webpage can be operated for a period of time in the background when the browser cuts to other applications, and the webpage transmits channel information of webpage distribution to the App by starting a webpage service in the App at the moment, so that the webpage distribution channel can be effectively and accurately identified under the condition that the App is initially downloaded by the webpage channel, and even if the App downloaded by the webpage is intercepted by a system and is replaced by a channel recommended by the system for installation, the App can be effectively identified to be actually popularized by the webpage channel to obtain customers.
Examples
Embodiments of the present application will now be described briefly, by way of example, below.
An App developer develops a new App XYZ, at which point the App XYZ is put on shelf to the App store and promoted on each browser web page so that the App XYZ can be downloaded and installed and used by the client from the App store or browser web page.
Conventionally, when a user downloads an App XYZ from a web channel by browsing a web page in a browser, the App XYZ may be intercepted by a terminal system at the time of installation of the App XYZ, the user is guided not to proceed with the installation for security or other reasons, for example, and a pop-up box prompts the user to use a channel built in the system for the installation of the App XYZ. At this time, if the user clicks on the user's consent, the App will likely be replaced with the channel recommended by the system and sent to the developer. Thus, the download channel of the App received by the App developer will be the channel recommended by the system, rather than the real web page channel.
In contrast, in the example according to the embodiment of the present application, when the user downloads the App XYZ on the download page of the browser, the browser starts a polling task immediately, searches for whether localhost starts a Web service within a predetermined time, submits the channel number in the current polling page to the Web service when the Web service is queried to start, and covers the channel number in the App package, and then ends polling.
Meanwhile, at an App XYZ end, when the App XYZ is started for the first time, a localhost service (referred to as a local Web service) is started locally and used for monitoring polling of a browser end, if a polling request of the browser end is received, the App XYZ is described as being downloaded on a Web page of the browser end, channel information provided by the polling request is recorded and used preferentially, the channel information is sent to a remote channel statistics service module, and then the localhost service is ended; if the polling interval is exceeded and no polling request is received, the App is not downloaded on the Web page, and the Web service is ended.
Therefore, in combination with the above specific example, it can be seen that, by using the method for monitoring the webpage distribution channel of the application program according to the embodiment of the present application, when an App is initially downloaded from the webpage channel, the App can be effectively and accurately identified that the App is promoted via the webpage distribution channel to obtain the client, so that the client can accurately count the channel information, and a developer is facilitated to make a more suitable promotion policy.
Corresponding to the method for monitoring the webpage distribution channel of the App in the embodiment of the present application, the embodiment of the present application further provides a device for monitoring the webpage distribution channel of the App, as shown in fig. 3. The monitoring apparatus 300 may include: the channel statistics service module 301, the channel statistics service module 301 receives channel information of an App started for the first time, and displays whether the App is a Web page publishing channel according to whether the received channel information contains Web service starting data, and when the channel information contains the Web service starting data, the channel information is displayed as the Web page publishing channel; and a Web service start data confirmation module 302 that determines whether the channel information contains the Web service start data, the Web service start data confirmation module further performing the following operations: when the user downloads the App through the webpage channel, a query task is started in a preset time period to query whether the Web service is started locally, and when the App is started for the first time, one Web service is started at the same time, when the one Web service is queried by the query task, the channel information is judged to contain Web service starting data, and the channel information is displayed as a webpage release channel.
When the user downloads App through the Web channel, the Web service initiation data confirmation module 302 initiates a polling task, which is performed within a predetermined period of time. The Web service initiation data confirmation module 302 makes the polling task search whether localhost initiates a Web service within the predetermined time, when the Web service is queried to be initiated, submits the channel number in the current polling page to the Web service, and covers the channel number in the App package, and then ends the polling.
The Web service initiation data validation module 302 causes: and when the App is started for the first time, starting a Web service at the same time, recording and using Web service starting data provided by the polling task when the Web service receives a polling request and is inquired by the polling task, sending channel information with the Web service starting data to the channel statistics service module, and ending the Web service.
By using the monitoring device 300 of the webpage distribution channel of the application program, under the condition that the App is initially downloaded by the webpage channel, the App can be effectively and accurately identified to obtain the client through the popularization of the webpage distribution channel, so that the client can accurately count the channel information, and a developer can make a more suitable popularization strategy.
In particular, according to the disclosed embodiments of the present application, the procedure of the method of monitoring a web page distribution channel of an application program described above with reference to the description may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flow chart.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules involved in the embodiments of the present application may be implemented in software or in hardware. The described modules may also be provided in a processor.
As another aspect, the present application also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be present alone without being fitted into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to include: the channel statistics service module receives channel information of the first started application program, and displays whether the application program is a webpage distribution channel according to whether the received channel information contains Web service starting data, and when the channel information contains Web service starting data, the channel information is displayed as the webpage distribution channel.
According to the technical scheme of the embodiment of the application, even when the application program downloaded by the user through the webpage channel is intercepted by the system during installation and the application program actually known from the webpage channel is caused to be downloaded and installed from the system recommendation channel instead, the application program can be effectively identified to a certain extent that the application program is downloaded through the webpage channel initially. Therefore, the application program developer can evaluate the effect of each popularization strategy more accurately, and the situation that the application program actually downloaded from the webpage channel is not counted as a system recommendation channel in error is realized to the greatest extent, so that better popularization strategies can be made, and the popularization cost is saved.
The above embodiments do not limit the scope of the present application. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives can occur depending upon design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present application should be included in the scope of the present application.
The above embodiments do not limit the scope of the present application. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives can occur depending upon design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present application should be included in the scope of the present application.
Claims (5)
1. A method for monitoring a web page distribution channel of an application program, comprising:
receiving channel information of an application program started for the first time by a channel statistics service module, and displaying whether the application program is a Web page publishing channel according to whether Web service starting data is contained in the received channel information, and
when Web service start data is included in channel information, the channel information is displayed as a Web page distribution channel,
determining whether Web service initiation data is contained in the channel information includes:
when a user clicks and downloads an application program through a Web page channel, a query task is performed within a preset time period by starting a polling task to query whether a Web service is started locally, wherein the polling task searches whether a localhost starts a Web service within the preset time, when a Web service is queried to be started, the channel number in the current polling page is submitted to the Web service and covers the channel number in an App package, and then polling is ended, and
when an application program is started for the first time, a Web service is started at the same time, when the Web service receives a polling request and is inquired by the polling task, web service starting data provided by the polling task is recorded and used, channel information with the Web service starting data is sent to the channel statistics service module, and then the Web service is ended, in this case, the channel information with the Web service starting data is sent to the channel statistics service module, and the fact that the channel information contains the Web service starting data is judged.
2. The method of monitoring as set forth in claim 1, wherein,
the polling task searches whether localhost starts a Web service within the preset time, and when the starting of the Web service is not inquired at the end of the preset time, the polling task is ended.
3. A monitoring device for a web page distribution channel of an application program, comprising:
a channel statistics service module which receives channel information of an application program started for the first time and displays whether the application program is a Web page distribution channel according to whether Web service start data is contained in the received channel information, and
a Web service start data confirmation module that determines whether the channel information contains the Web service start data,
wherein when the channel information contains Web service start data, the channel information is displayed as a Web page distribution channel, and
the Web service starting data confirmation module judges whether the channel information contains the Web service starting data or not through the following steps:
when a user clicks and downloads an application program through a Web page channel, a query task is performed within a preset time period by starting a polling task to query whether a Web service is started locally, wherein the polling task searches whether a localhost starts a Web service within the preset time, when a Web service is queried to be started, the channel number in the current polling page is submitted to the Web service and covers the channel number in an App package, and then polling is ended, and
when an application program is started for the first time, a Web service is started at the same time, when the Web service receives a polling request and is inquired by the polling task, web service starting data provided by the polling task is recorded and used, channel information with the Web service starting data is sent to the channel statistics service module, and then the Web service is ended, in this case, the channel information with the Web service starting data is sent to the channel statistics service module, and the fact that the channel information contains the Web service starting data is judged.
4. A monitoring electronic device for a web page distribution channel of an application program, comprising:
one or more processors; and
storage means for storing one or more programs,
when executed by the one or more processors, causes the one or more processors to implement the method of any of claims 1-2.
5. A computer readable medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method according to any of claims 1-2.
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