CN110544128A - Channel information acquisition method and device, electronic equipment and storage medium - Google Patents
Channel information acquisition method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
the channel information acquisition method, the channel information acquisition device, the electronic equipment and the storage medium adopt a first component for responding to the triggering of the promotion link and executing the promotion link, wherein the first component is used for sending the first equipment information of the acquisition user to a server, wherein the first device information includes promotion channel information and device identification of the own device, installs and starts the application, transmits second device information including the device identification of the own device to the server by using the second component, the server determines the channel information in the first device information matched with the device identification in the received second device information according to the device identification in the second device information, and the device identification in the second device information and the channel information in the first device information are stored in an associated manner, therefore, the server can conveniently count and analyze the promotion data and promotion effect of the subsequent application.
Description
Technical Field
the present disclosure relates to computer technologies, and in particular, to a method and an apparatus for acquiring channel information, an electronic device, and a storage medium.
Background
Along with the improvement of terminal intelligent degree, the application APP that intelligent terminal can bear also has met the explosive growth, and wherein, it is the essential link of APP from development to application to carry out the off-line popularization to APP.
in prior art, in order to confirm the popularization data and track the popularization effect of the application APP, the user needs to manually input the popularization code provided by the popularization channel when installing the APP, so that the APP sends the popularization code to the server, and the server records the popularization code and collects the popularization data.
However, the process of manually inputting the promotion codes by the users is too tedious, and a lot of users are lazy to input the promotion codes, so that the server cannot learn about the promotion channels installed by the users and started the APP, and cannot learn whether the promotion channels successfully and effectively promote the APP, the collected promotion data are not accurate enough, and the tracking of promotion effects based on the promotion data is also influenced.
disclosure of Invention
in order to solve the above problem, the present disclosure provides a channel information obtaining method, device, electronic device, and storage medium.
In a first aspect, the present disclosure provides a method for acquiring channel information, including:
responding to the triggering of a user on a promotion link provided by a promotion end, executing a first component integrated in the promotion link, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment;
Sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package;
And starting the application, sending the second equipment information including the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the equipment identifier according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information.
In an optional example, further comprising:
And receiving and storing the channel information sent by the server after the association storage is finished.
in an optional example, the executing a first component integrated in the promotion link, where the first component is configured to collect first device information of a user and send the first device information to a server, and further includes:
Storing the equipment identification in the first equipment information into a preset storage file of the self-equipment;
the starting the application and sending the second device information to a server by using a second component integrated in the application includes:
And starting the application, reading a preset storage file of the self device by using a second component integrated in the application, and sending the obtained device identification of the self device to a server as the second device information.
In an optional example, the device identifier of the self device includes Cookie information;
Storing the device identifier in the first device information into a preset storage file of the device, including:
Copying the Cookie information to a system pasting board of the equipment per se in a JS code text mode;
the reading of the preset storage file of the self device by using the second component integrated in the application comprises:
And reading the JS code text in the system pasting board by utilizing a second component integrated in the application to obtain Cookie information.
in an optional example, the starting the application and sending the second device information including the device identifier of the own device to a server by using a second component integrated in the application further includes:
and the second component is also used for judging whether the application is started for the first time, and if so, executing the step of sending the second equipment information to a server by using the second component integrated in the application.
In an optional example, the second component is further configured to determine whether the application is started for the first time, including:
reading a local data identifier of the electronic equipment, and determining whether the application is started for the first time according to the value of the local data identifier.
In a second aspect, the present disclosure provides an apparatus for acquiring channel information, including:
the system comprises a first processing unit, a second processing unit and a server, wherein the first processing unit is used for responding to the triggering of a promotion link provided by a promotion end by a user and executing a first component integrated in the promotion link, and the first component is used for acquiring first equipment information of the user and sending the first equipment information to the server, wherein the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment;
The installation unit is used for sending an application installation request to the promotion end, receiving an application installation package sent by the promotion end and installing an application according to an installation process provided by the application installation package;
and the second processing unit is used for starting the application, sending the second equipment information including the equipment identifier of the equipment to the server by utilizing a second component integrated in the application, so that the server determines the channel information in the first equipment information matched with the equipment identifier according to the equipment identifier in the received second equipment information, and stores the equipment identifier in the second equipment information and the channel information in the first equipment information in an associated manner.
in an optional example, further comprising: a third processing unit;
And the third processing unit is used for receiving and storing the channel information sent by the server after the association storage is finished.
In an optional example, the first processing unit is further configured to store the device identifier in the first device information into a preset storage file of the device itself;
the second processing unit is specifically configured to start the application, read a preset storage file of the self device by using a second component integrated in the application, and send the obtained device identifier of the self device to the server as the second device information.
In an optional example, the device identifier of the self device includes Cookie information;
the first processing unit is specifically configured to copy the Cookie information to a system pasting board of the electronic device in a JS code text;
the second processing unit is specifically used for reading the JS code text in the system pasting board by using the second component integrated in the application to obtain Cookie information.
in an optional example, the second processing unit is further configured to determine whether the application is started for the first time, and if so, perform a step of sending the second device information to a server by using the second component integrated in the application.
In an optional example, the second processing unit is specifically configured to read a local data identifier of the electronic device, and determine whether the application is started for the first time according to a value of the local data identifier.
in a third aspect, the present disclosure provides an electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
The memory stores instructions executable by the at least one processor to enable the at least one processor to perform any of the methods described above.
In a fourth aspect, the present disclosure provides a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any of the above.
According to the channel information acquisition method and device, the electronic equipment and the storage medium, a first component integrated in a promotion link is executed by responding to the triggering of a promotion link provided by a user on the promotion end, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and equipment identification of the equipment per se; sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package; and starting the application, sending second equipment information comprising the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the second equipment information according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information, thereby facilitating the statistics and analysis of popularization data and popularization effect of subsequent application by the server.
Other effects of the above-described alternative will be described below with reference to specific embodiments.
Drawings
The drawings are included to provide a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
fig. 1 is a schematic diagram of a network architecture provided by the present disclosure;
FIG. 2 is a schematic diagram of an interface for acquiring channel information according to the present disclosure;
Fig. 3 is a flowchart illustrating a channel information obtaining method provided by the present disclosure;
fig. 4 is a flowchart illustrating another channel information obtaining method provided by the present disclosure;
Fig. 5 is a schematic structural diagram of an apparatus for acquiring channel information provided by the present disclosure;
Fig. 6 is a block diagram of an electronic device provided by the present disclosure and used to implement a channel information acquisition method according to an embodiment of the present disclosure.
Detailed Description
exemplary embodiments of the present disclosure are described below with reference to the accompanying drawings, in which various details of the embodiments of the disclosure are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Along with the improvement of terminal intelligent degree, the application APP that intelligent terminal can bear also has met the explosive growth, and wherein, it is the essential link of APP from development to application to carry out the off-line popularization to APP.
In prior art, in order to confirm the popularization data and track the popularization effect of the application APP, the user needs to manually input the popularization code provided by the popularization channel when installing the APP, so that the APP sends the popularization code to the server, and the server records the popularization code and collects the popularization data.
however, the process of manually inputting the promotion codes by the users is too tedious, and a lot of users are lazy to input the promotion codes, so that the server cannot learn about the promotion channels installed by the users and started the APP, and cannot learn whether the promotion channels successfully and effectively promote the APP, the collected promotion data are not accurate enough, and the tracking of promotion effects based on the promotion data is also influenced.
In view of the above problems, the present disclosure provides a method, an apparatus, an electronic device, and a storage medium for acquiring channel information, where the disclosure may use a first component to automatically acquire first device information including channel information, use a second component to automatically acquire second device information including device information, and respectively send the second device information and the second device information to a server for the server to perform association storage, so that the server may quickly bind a device identifier for installing and starting an application with channel information for recommending the application to the device, and the server may also effectively track promotion data and promotion effects.
fig. 1 is a schematic diagram of a network architecture according to the present disclosure, as shown in fig. 1, wherein the channel information acquiring apparatus may be installed on an electronic device 1, and the electronic device may be a hardware device with a logic processing function, such as a computer, a mobile tablet computer, or the like, and may also be a server and a processing device disposed in a cloud. In particular, when the channel information acquiring device is software, it can be installed in the above listed corresponding electronic devices, that is, the channel information acquiring device may be in the form of software installed in electronic devices such as a computer, a mobile platform computer, a server, and a processing device. Furthermore, the channel information acquiring device may also be implemented as a plurality of software or software modules (for example, for providing distributed services), or may also be implemented as a single software or software module, which is not specifically limited herein.
In addition, in the subsequent channel information acquisition process of the channel information acquisition device, the electronic device 1 carrying the channel information acquisition device can interact with the promotion terminal 2 and the server 3. The promotion end 2 is an equipment end or a server end for generating a promotion link, and can generate a promotion link including channel information of a promotion person and push the promotion link to the electronic equipment 1 bearing the acquisition device of the channel information for triggering and executing. The server 3 refers to a background service device of the application, and it should carry out functions of collecting, processing, transceiving, storing and the like of the running data of the application. The electronic device 1 carrying the channel information acquisition device can also interact with the promotion terminal 2 and the server 3 in the same or different interaction modes to complete the automatic acquisition of the channel information of a certain application installed and executed by the server 3 on the electronic device 1.
Fig. 2 is a schematic view of an acquisition interface of channel information provided by the present disclosure, and a user may operate the electronic device 1 to trigger a promotion link, where as shown in fig. 2, the triggering manner may include code scanning triggering, that is, the electronic device 1 scans a two-dimensional code including the promotion link to acquire the promotion link. Subsequently, under the operation of the user, the electronic device 1 may install and start the application in the promotion link, and after the start of the application is completed, the electronic device 1 will receive the channel information fed back from the server 3 and automatically fill the channel information into the corresponding filling position 40 of the application, so as to simplify the operation flow of the user in the promotion and application process, and utilize the promotion of the application and the tracking of the promotion effect by the server. It should be noted that the manner shown in fig. 2 is only one of the interface change manners provided by the present disclosure, and there will be corresponding changes in the interface based on different trigger manners and different types of applications.
in a first aspect, the present disclosure provides a method for acquiring channel information, and fig. 3 is a flowchart illustrating the method for acquiring channel information provided by the present disclosure.
As shown in fig. 3, the method for acquiring channel information includes:
Step 101, responding to triggering of a promotion link provided by a promotion end by a user, executing a first component integrated in the promotion link, wherein the first component is used for collecting first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment.
The execution subject of the channel information acquisition method provided by the present example is the channel information acquisition apparatus. In the disclosure, when a promoter promotes an application to a user through a promotion end, the promoter loads channel information of the promoter in a promotion link for storage by a server. Specifically, first, the promotion end needs to integrate information such as channel information and an application download address into the promotion link, and in addition, the promotion link also needs to integrate an execution script of the first component in the present disclosure, where the execution script of the first component may specifically be, for example, a Web SDK code.
as shown in fig. 2, after a user operates the electronic device bearing the channel information acquiring device and acquires the promotion link by scanning the two-dimensional code, the channel information acquiring device first sends a display page available for downloading an application installation package to the electronic device in response to triggering of the promotion link, and simultaneously executes an execution script of the first component to respectively collect channel information in the promotion link, a device identifier of the electronic device and custom information, and the first component further sends collected information including the channel information and the device identifier of the device to an application server as first device information.
Particularly, the electronic device can acquire the promotion link in other ways besides the two-dimensional code scanning way, such as address access input, page address jump triggering, and the like.
Further, in the present disclosure, the device identification includes, but is not limited to, the following information: ipv4, Ipv6 address, Cookie information, system version of the electronic device, model information, and the like. The device identifications can be used as the identification of the electronic device, so that the server can identify the electronic device.
Meanwhile, the channel information includes a promotion channel identifier, a promoter identifier and other information used for indicating the type of the promotion channel. The promotion channels include but are not limited to offline advertisement promotion, offline manual code scanning promotion, online video promotion and the like; the promoter identifier may be the identity of the promoter making the promotion link. In the subsequent analysis and statistics process of the promotion effect, the server associates and binds the channel information and the equipment information of the electronic equipment so as to carry out effect statistics and data analysis on the promotion type.
And 102, sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing the application according to an installation process provided by the application installation package.
Specifically, after the electronic device bearing the channel information acquisition device acquires the trigger operation of the user on the promotion link, the channel information acquisition device responds to the trigger to send an application installation request to the promotion end.
Correspondingly, after receiving the application installation request, the promotion end sends the application installation package to the channel information acquisition device, so that the corresponding electronic equipment executes the installation process of the application installation package, and the installation of the application is completed.
103, starting the application, sending the second device information including the device identifier of the device to a server by using a second component integrated in the application, so that the server determines channel information in the first device information matched with the device identifier according to the device identifier in the received second device information, and performs associated storage on the device identifier in the second device information and the channel information in the first device information.
After completing installation of the application, the user can start the application based on the requirement of the user. Typically, the application may not be started until a time interval, which may be several days or weeks. In the acquisition method provided by the disclosure, when the application is started, the execution script of the second component integrated in the application is triggered by being executed. The second component may specifically be an App SDK code, which may be used to collect a device identifier of its own device, and send the device identifier to an application server as second device information. The second component may send the second device information to the server in an HTTP manner, and the device identifier includes but is not limited to the following information: ipv4, Ipv6 address, Cookie information, system version of the electronic device, model information, and the like. The device identifications can be used as the identification of the electronic device, so that the server can identify the electronic device.
That is to say, for the electronic device bearing the channel information acquiring apparatus, in the process of acquiring the promotion link of the application and downloading and starting the application based on the promotion link, the electronic device sends device information to the server twice, where the first device information includes the channel information and the device identifier, and the second device information includes the device identifier. That is, for the server, if it finds that the received device identifier of any one of the first device information can be matched with the device identifier of the second device information, it is equivalent to complete one effective promotion of the application, and at this time, the channel information and the corresponding device identifier that are effectively promoted can be stored in association for subsequent tracking; if the server finds that the second device identifier matched with the device identifier of the first device is not found aiming at the first device information, the device possibly opens the promotion link only and does not execute downloading and starting of the application, at the moment, the promotion is in an invalid state, and the server can not track the further promotion data of the device.
In addition, in an optional example, the obtaining method further includes receiving and storing the channel information sent by the server after the association storage is completed. Specifically, on the basis that the server counts and acquires the corresponding relationship between the channel information and the device identifier, in order to further provide operation convenience for the user, after the server completes the binding and storage between the channel information and the device identifier, the server can also send the channel information to the electronic device of the user, so that the electronic device bearing the acquisition device of the channel information stores the channel information in a local database on which the application is based, or in a corresponding system sandbox, and the application is convenient to call and use.
the channel information acquisition method provided by the disclosure executes a first component integrated in a promotion link by responding to the triggering of a promotion link provided by a user on a promotion end, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises the promotion channel information in the promotion link and an equipment identifier of self equipment; sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package; and starting the application, sending second equipment information comprising the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the second equipment information according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information, thereby facilitating the statistics and analysis of popularization data and popularization effect of subsequent application by the server.
On the basis of the foregoing example, fig. 4 is a flowchart illustrating another channel information obtaining method provided by the present disclosure, and as shown in fig. 4, the channel information obtaining method includes:
step 201, responding to the trigger of a user on a promotion link provided by a promotion end, executing a first component integrated in the promotion link, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server; the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment;
step 202, storing the device identifier in the first device information into a preset storage file of the device;
Step 203, sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package;
Step 204, starting the application, reading a preset storage file of the self device by using a second component integrated in the application, sending the obtained device identifier to a server as the second device information, so that the server determines channel information in the first device information matched with the device identifier according to the device identifier in the received second device information, and performing associated storage on the device identifier in the second device information and the channel information in the first device information.
The main body of the channel information obtaining method provided in this example is a channel information obtaining apparatus, where step 201 and step 203 are similar to step 101 and step 102 in the above example, and are not described herein again.
Different from the foregoing example, in this example, after the first component is used to collect first device information of a user and send the first device information to the server, the device identifier in the first device information may also be stored in a preset storage file of the own device.
Accordingly, after the application is started, the step of sending the second device information including the device identifier of the self device to the server by using the second component integrated in the application may include: and starting the application, reading a preset storage file of the self device by using a second component integrated in the application, and sending the obtained device identification as the second device information to a server.
specifically, the device identification of the own device may include Cookie information, or/and an IP address.
taking the example that the device identifier comprises Cookie information, the first component can copy the Cookie information to a system pasting board of the device per se in the form of JS code text; and the second component can read the JS code text in the system pasting board to obtain Cookie information.
similarly, the device identifier may also be an IP address, where the IP address includes an Ipv4 address and an Ipv6 address, and further, when the device identifier is an IP address, an Ipv6 address having a life cycle may be used, and the Ipv6 address does not change due to a change in the network in the same life cycle.
in other optional examples, after the second component acquires the information in the preset storage file, the second component may further perform splicing processing on the information so as to send the information as second device information to the server in an HTTP manner.
specifically, deviceld, macAddress, android-id, serial Number, pkgnam packet name, certFingerSHA1 signature certificate, android system version, versionCode, and SDK version may be used as the concatenation part of the URL, while interfaces of all networks on the current machine, such as Model, buildId, bridge, buildsisplay, simulator, html (including cookie), text, and locaipip, may be used as parameters of the Body, and the URL and the Body may be concatenated together to form the second device information.
in an optional example, in order to further ensure the subsequent collection accuracy of the promotion data, the starting the application and sending the second device information including the device identifier of the self device to the server by using the second component integrated in the application further includes: and the second component is also used for judging whether the application is started for the first time, and if so, executing the step of sending the second equipment information to a server by using the second component integrated in the application. Further, for the second component, the second component is further configured to determine whether the application is started for the first time, and may read a local data identifier of the electronic device in the following determination manner, and determine whether the application is started for the first time according to a value of the local data identifier. That is, only the device identifier for executing the application by first installation is stored in association with the channel information, and the device identifier for executing the application by non-first installation is not processed, so as to ensure the validity of the promotion data of the channel.
the channel information acquisition method provided by the disclosure executes a first component integrated in a promotion link by responding to the triggering of a promotion link provided by a user on a promotion end, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises the promotion channel information in the promotion link and an equipment identifier of self equipment; sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package; and starting the application, sending second equipment information comprising the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the second equipment information according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information, thereby facilitating the statistics and analysis of popularization data and popularization effect of subsequent application by the server.
In a second aspect, the present disclosure provides an apparatus for acquiring channel information, and fig. 5 is a schematic structural diagram of an apparatus for acquiring channel information provided by the present disclosure.
as shown in fig. 5, the channel information acquiring apparatus includes:
The system comprises a first processing unit 10, a first server and a second processing unit, wherein the first processing unit is used for responding to triggering of a promotion link provided by a promotion end by a user, executing a first component integrated in the promotion link, and the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and an equipment identifier of self equipment;
The installation unit 20 is configured to send an application installation request to the promotion terminal, receive an application installation package sent by the promotion terminal, and install an application according to an installation process provided by the application installation package;
the second processing unit 30 is configured to start the application, send, by using a second component integrated in the application, the second device information including the device identifier of the device of the second processing unit to the server, so that the server determines, according to the device identifier in the received second device information, channel information in the first device information that is matched with the device identifier, and stores the device identifier in the second device information and the channel information in the first device information in an associated manner.
In an optional example, further comprising: a third processing unit;
and the third processing unit is used for receiving and storing the channel information sent by the server after the association storage is finished.
In an optional example, the first processing unit 10 is further configured to store the device identifier in the first device information into a preset storage file of its own device;
The second processing unit 30 is specifically configured to start the application, and read a preset storage file of the electronic device by using a second component integrated in the application, so as to send the obtained device identifier of the own device to the server as the second device information.
In an optional example, the device identifier of the self device includes Cookie information;
the first processing unit 10 is specifically configured to copy the Cookie information to a system pasting board of its own device in the form of a JS code text;
The second processing unit 30 is specifically configured to read the JS code text in the system sticker using the second component integrated in the application, so as to obtain Cookie information.
In an optional example, the second processing unit 30 is further configured to determine whether the application is started for the first time, and if so, perform a step of sending the second device information to a server by using the second component integrated in the application.
In an optional example, the second processing unit 30 is specifically configured to read a local data identifier of the electronic device, and determine whether the application is started for the first time according to a value of the local data identifier.
According to the channel information acquisition device, a first component integrated in a promotion link is executed by responding to the triggering of a promotion link provided by a user on a promotion end, wherein the first component is used for collecting first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises the promotion channel information in the promotion link and an equipment identifier of self equipment; sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package; and starting the application, sending second equipment information comprising the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the second equipment information according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information, thereby facilitating the statistics and analysis of popularization data and popularization effect of subsequent application by the server.
The present disclosure also provides an electronic device and a readable storage medium according to an embodiment of the present disclosure.
As shown in fig. 6, is a block diagram of an electronic device of a method of generating intent words according to an embodiment of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
as shown in fig. 6, the electronic apparatus includes: one or more processors 401, memory 402, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 6, one processor 401 is taken as an example.
memory 402 is a non-transitory computer readable storage medium provided by the present disclosure. Wherein the memory stores instructions executable by at least one processor to cause the at least one processor to perform the method for generating intent words provided by the present disclosure. The non-transitory computer-readable storage medium of the present disclosure stores computer instructions for causing a computer to execute the acquisition method of channel information provided by the present disclosure.
the memory 402, as a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the generation of intent words in embodiments of the present disclosure (e.g., the acquisition unit 10, the first processing unit 20, the second processing unit 30 shown in fig. 3). The processor 401 executes various functional applications of the server and data processing, i.e., acquisition of channel information in the above-described method embodiments, by running non-transitory software programs, instructions, and modules stored in the memory 402.
The memory 402 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created from use of the electronic device according to acquisition of the channel information, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 402 may optionally include memory located remotely from the processor 401, which may be connected to the electronic device for acquisition of channel information over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the generation of the intention word may further include: an input device 403 and an output device 404. The processor 401, the memory 402, the input device 403 and the output device 404 may be connected by a bus or other means, and fig. 4 illustrates an example of a connection by a bus.
The input device 403 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus for acquisition of channel information, such as an input device of a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or the like. The output devices 404 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
according to the technical scheme of the embodiment of the disclosure, the intention words meeting the intention requirements of the target population can be determined according to the information searching behavior characteristics of the target population on the basis of considering the existing general intention words, so that information flow pushing can be conveniently carried out on the basis of the corresponding intention words of the target population, and the pushing accuracy is further improved.
it should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present disclosure may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present disclosure can be achieved, and the present disclosure is not limited herein.
The above detailed description should not be construed as limiting the scope of the disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present disclosure should be included in the scope of protection of the present disclosure.
Claims (14)
1. A channel information acquisition method is characterized by comprising the following steps:
Responding to the triggering of a user on a promotion link provided by a promotion end, executing a first component integrated in the promotion link, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment;
Sending an application installation request to the promotion terminal, receiving an application installation package sent by the promotion terminal, and installing an application according to an installation process provided by the application installation package;
And starting the application, sending second equipment information comprising the equipment identifier of the equipment to a server by using a second component integrated in the application, so that the server determines channel information in the first equipment information matched with the equipment identifier according to the equipment identifier in the received second equipment information, and performing associated storage on the equipment identifier in the second equipment information and the channel information in the first equipment information.
2. the acquisition method according to claim 1, further comprising:
and receiving and storing the channel information sent by the server after the association storage is finished.
3. The obtaining method according to claim 1, wherein the executing a first component integrated in the promotion link, the first component being configured to collect first device information of a user and send the first device information to a server, further comprising:
storing the device identifier in the first device information into a preset storage file of the device;
The starting the application and sending the second device information to a server by using a second component integrated in the application includes:
And starting the application, reading a preset storage file of the self device by using a second component integrated in the application, and sending the obtained device identification of the self device to a server as the second device information.
4. The acquisition method according to claim 3, wherein the device identifier of the own device includes Cookie information;
Storing the device identifier in the first device information into a preset storage file of the device, including:
copying the Cookie information to a system pasting board of the equipment per se in a JS code text mode;
The reading of the preset storage file of the device by using the second component integrated in the application comprises:
And reading the JS code text in the system pasting board by utilizing a second component integrated in the application to obtain Cookie information.
5. The method according to any one of claims 1 to 4, wherein the starting of the application and the sending of the second device information including the device identifier of the own device to a server by using a second component integrated in the application further comprises:
and the second component is also used for judging whether the application is started for the first time, and if so, executing the step of sending the second equipment information to a server by using the second component integrated in the application.
6. the method of claim 5, wherein the second component is further configured to determine whether the application is first started, and comprises:
Reading a local data identifier of the electronic equipment, and determining whether the application is started for the first time according to the value of the local data identifier.
7. an apparatus for acquiring channel information, comprising:
The first data processing unit is used for responding to triggering of a promotion link provided by a user on a promotion end, executing a first component integrated in the promotion link, wherein the first component is used for acquiring first equipment information of the user and sending the first equipment information to a server, and the first equipment information comprises promotion channel information in the promotion link and equipment identification of self equipment;
the installation unit is used for sending an application installation request to the promotion end, receiving an application installation package sent by the promotion end and installing an application according to an installation process provided by the application installation package;
and the second processing unit is used for starting the application, sending the second equipment information including the equipment identifier of the equipment to the server by utilizing a second component integrated in the application, so that the server determines the channel information in the first equipment information matched with the equipment identifier according to the equipment identifier in the received second equipment information, and stores the equipment identifier in the second equipment information and the channel information in the first equipment information in an associated manner.
8. the acquisition device according to claim 7, further comprising: a third processing unit;
And the third processing unit is used for receiving and storing the channel information sent by the server after the association storage is finished.
9. The apparatus according to claim 7, wherein the first processing unit is further configured to store the device identifier in the first device information in a preset storage file of its own device;
The second processing unit is specifically configured to start the application, read a preset storage file of the own device by using a second component integrated in the application, and send the obtained device identifier of the own device to the server as the second device information.
10. the acquisition apparatus according to claim 9, wherein the device identifier of the own device includes Cookie information;
The first processing unit is specifically configured to copy the Cookie information to a system pasting board of the electronic device in a JS code text;
the second processing unit is specifically used for reading the JS code text in the system pasting board by using the second component integrated in the application to obtain Cookie information.
11. The apparatus according to any one of claims 7 to 10, wherein the second processing unit is further configured to determine whether the application is started for the first time, and if so, perform the step of sending the second device information to the server by using the second component integrated in the application.
12. the apparatus according to claim 11, wherein the second processing unit is specifically configured to read a local data identifier of the electronic device, and determine whether the application is started for the first time according to a value of the local data identifier.
13. An electronic device, comprising:
At least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
The memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-6.
14. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-6.
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Application publication date: 20191206 |