CN113763008A - Application promotion tracking method, device, server, equipment and medium - Google Patents
Application promotion tracking method, device, server, equipment and medium Download PDFInfo
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- CN113763008A CN113763008A CN202011051620.XA CN202011051620A CN113763008A CN 113763008 A CN113763008 A CN 113763008A CN 202011051620 A CN202011051620 A CN 202011051620A CN 113763008 A CN113763008 A CN 113763008A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/60—Protecting data
- G06F21/602—Providing cryptographic facilities or services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
- G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
The embodiment of the invention discloses an application promotion tracking method, an application promotion tracking device, a server, equipment and a storage medium, wherein the application promotion tracking method applied to a server comprises the following steps: acquiring first equipment information and an invitation code of a first client; acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client; and comparing the first equipment information with the second equipment information, and if the first equipment information and the second equipment information are consistent in comparison, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier. By the technical scheme of the embodiment of the invention, the download channel of the user who downloads the promoted application is tracked and bound in a non-filling invitation code mode.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to an application promotion tracking method, an application promotion tracking device, a server, equipment and a medium.
Background
After some Application programs (APPs) are listed, in order to attract more users to perform promotion activities, namely, by using third-party promotion personnel or an advertisement service platform as an APP downloading inlet, user drainage is realized. Furthermore, the popularizing persons of each promoted user need to be determined, so that the number of the third-party popularizing persons or the number of the drainage persons of the advertisement service platform are counted, and the promotion plan is adjusted.
However, in the process of implementing the present invention, the inventors found that at least the following technical problems exist in the prior art: the promoted person needs to fill in the invitation code of the promoted person or the promotion platform when downloading the APP so as to determine the promoted person or the promotion platform corresponding to the promoted person, the operation is more tedious for the user, and the processing efficiency is lower due to the fact that the promoted person is not friendly enough.
Disclosure of Invention
The embodiment of the invention provides an application promotion tracking method, an application promotion tracking device, a server, equipment and a medium, which are used for tracking and binding a downloading channel of a user downloading promoted application in a non-filling invitation code mode.
In a first aspect, an embodiment of the present invention provides an application promotion tracking method, which is applied to a server, and the method includes:
acquiring first equipment information and an invitation code of a first client, wherein the first equipment information is uploaded equipment information of a terminal where the first client is located when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and comparing the first equipment information with the second equipment information, and if the first equipment information and the second equipment information are consistent in comparison, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier.
Optionally, the method further includes:
generating a first tracking code according to the analysis result of the promotion link;
and sending the first tracking code to the first client, and writing the first tracking code into a clipboard of a terminal where the first client is located, so that the first tracking code is uploaded as tracking information by the promoted application when the terminal where the first client is located logs in the promoted application.
Optionally, the method further includes:
encrypting the first tracking code prior to sending the first tracking code to the first client.
Optionally, the method further includes:
acquiring second tracking information uploaded by the second client during login, wherein the second tracking information comprises a second tracking code and login information, which are extracted by the second client from a terminal clipboard where the second client is located;
judging whether the second tracking code is consistent with the first tracking code;
if yes, establishing an association relationship between the login information and the invitation code.
In a second aspect, an embodiment of the present invention further provides an application promotion tracking method, applied to a client, where the method includes:
receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked by the client to establish connection with the server, and the promotion link is generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and sending the equipment information of the terminal where the client is located to a server as first equipment information so that the server compares the first equipment information with second equipment information uploaded during the login of the promoted application and determines the association relationship between the login information of the promoted application and the invitation code.
Optionally, the method further includes:
receiving a tracking code issued by a server, writing the tracking code into a clipboard of a terminal where the client is located, so that the tracking code is uploaded to the server when the promoted application of the terminal where the client is located logs in, and comparing tracking code information by the server to determine the association relationship between the login information of the promoted application and the invitation code.
In a third aspect, an embodiment of the present invention further provides an application promotion tracking apparatus, configured in a server, where the apparatus includes:
the system comprises a first information acquisition module, a first information acquisition module and an invitation code, wherein the first equipment information is the equipment information of a terminal where a first client is located, which is uploaded when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
the second information acquisition module is used for acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and the application promotion tracking module is used for comparing the first equipment information with the second equipment information, and if the comparison is consistent, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application promotion party identifier and a promotion scene identifier.
Optionally, the apparatus further includes a tracking code generation module:
the system comprises a first tracking code generation module, a second tracking code generation module and a third tracking code generation module, wherein the first tracking code generation module is used for generating a first tracking code according to an analysis result of the promotion link;
and sending the first tracking code to the first client, and writing the first tracking code into a clipboard of a terminal where the first client is located, so that the first tracking code is uploaded as tracking information by the promoted application when the terminal where the first client is located logs in the promoted application.
Optionally, the tracking code generating module is further configured to:
encrypting the first tracking code prior to sending the first tracking code to the first client.
Optionally, the apparatus further includes a tracking code information obtaining module:
the second tracking information is used for acquiring second tracking information uploaded by the second client during login, wherein the second tracking information comprises a second tracking code and login information, which are extracted by the second client from a terminal clipboard where the second client is located;
correspondingly, the application promotion tracking module is further configured to:
judging whether the second tracking code is consistent with the first tracking code;
if yes, establishing an association relationship between the login information and the invitation code.
In a fourth aspect, an embodiment of the present invention further provides an application promotion tracking apparatus, configured at a client, where the apparatus includes:
the information receiving module is used for receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked through the client and is connected with the server, and the promotion link is a link generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and the information uploading module is used for sending the equipment information of the terminal where the client is located to the server as first equipment information so that the server compares the first equipment information with second equipment information uploaded when the popularized application logs in, and determines the association relationship between the login information of the popularized application and the invitation code.
Optionally, the information receiving module is further configured to:
receiving a tracking code issued by a server, writing the tracking code into a clipboard of a terminal where the client is located, so that the tracking code is uploaded to the server when the promoted application of the terminal where the client is located logs in, and comparing tracking code information by the server to determine the association relationship between the login information of the promoted application and the invitation code.
In a fifth aspect, an embodiment of the present invention further provides a server, where the server includes:
one or more processors;
a memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the application promotion tracking method applied to the server according to any embodiment of the present invention.
In a sixth aspect, an embodiment of the present invention further provides a computer device, where the computer device includes:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement an application promotion tracking method applied to a client as provided by any of the embodiments of the invention.
In a seventh aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the application promotion tracking method applied to a server or a client according to any embodiment of the present invention.
The embodiment of the invention has the following advantages or beneficial effects:
when a terminal enters a promotion page through a promotion link promoted and applied, a server side can acquire first equipment information of the terminal and analyze an invitation code in the promotion link, when the terminal downloads a promotion response and logs in, the server side acquires second equipment information and login information of the terminal downloading the promotion and applied, then the first equipment information and the second equipment information are compared, if the comparison is consistent, an association relation is established between the login information and the invitation code, and tracking of a promoter promoted at this time is completed. The embodiment of the invention realizes tracking and binding of the download channel of the user downloading the promoted application in a non-filling invitation code mode, and is convenient for adjusting the promotion scheme according to the promotion results of all promotion parties.
Drawings
Fig. 1 is a flowchart of an application promotion tracking method according to an embodiment of the present invention;
fig. 2 is a flowchart of an application promotion tracking method according to a second embodiment of the present invention;
fig. 3a is a flowchart of an application promotion tracking method according to a third embodiment of the present invention;
fig. 3b is an overall flowchart of an application promotion tracking method according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an application promotion tracking apparatus according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an application promotion trace that is not provided in the embodiment of the present invention;
fig. 6 is a schematic structural diagram of a server according to a sixth embodiment of the present invention;
fig. 7 is a schematic structural diagram of a computer device according to a seventh embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an application promotion tracking method applied to a server according to an embodiment of the present invention, which is applicable to a situation where a user who registers and logs in a promoted application to obtain a promotion channel of the promoted application is determined. The method can be implemented by an application promotion tracking device, which is configured in the server and can be implemented by software and/or hardware in the server.
As shown in fig. 1, the application promotion tracking method specifically includes the following steps:
s110, first equipment information and an invitation code of a first client are obtained, wherein the first equipment information is uploaded equipment information of a terminal where the first client is located when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by analyzing the promotion link when the first client opens the promotion link.
Specifically, the invitation code is an identification code formed by the server according to the identifier of the popularizing party and the mark value of the popularizing scene in the content management system serving as the application and popularization background. The promotion party can be an online promotion platform or an offline promoter; the scene value represents different promotion scenes, for example, a scene value of 1 represents a market, a scene value of 2 represents a hospital, a scene value of 3 represents a certain portal platform on the line, and the like. The corresponding invitation codes of the same popularizing party under different popularizing scenes are different. Due to the fact that target crowds corresponding to different scene values are different, the popularization difficulty is different, and popularization cost can be counted according to different scene values. The promotion link is an application promotion entry generated by the server based on the fixed domain name and the invitation code, and the display form of the promotion link can be two-dimensional code or Uniform Resource Locator (URL) and the like. Preferably, some additional information such as the name, the attribute or a specific scene of the dynamic parameter popularizing party can be added into the popularizing link.
When a user can open a link or a client for scanning the two-dimensional code, namely a first client, through any one of the terminals of the user, and open the promotion connection, the first client establishes a connection with the server. At the client, a developer's shared h5 page can be opened, on which the invitation-free code promotion sdk is integrated. The server may parse the promotion link (i.e., run the invitation-free promotion sdk), determine the invitation code contained therein, and determine the inviter information, i.e., the channel of the promotion. First device information of a terminal where the first client is located can also be acquired. Specifically, the device information includes one or more of information such as an IP address of a terminal where the first client is located, a terminal device model, and a terminal screen size.
S120, acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client.
When the promoted application is downloaded, registered and logged in through a promotion link of any promotion party, the promoted application can acquire login information of the promoted party, namely a user who downloads the promoted application, in the login operation process, meanwhile, second equipment information of a terminal where the promoted application is located can be read according to a request of a server, and then the login information and the second equipment information are uploaded to the server as first tracking information.
S130, comparing the first device information with the second device information, and if the comparison is consistent, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier.
And after the server acquires the first equipment information, the invitation code and the first tracking information, information comparison is carried out to confirm whether the first equipment information is consistent with the second equipment information. If the client side is consistent with the client side, the client side indicates that the first client side and the second client side are on the same terminal, namely, the user of the first client side downloads and registers the promoted application through the promotion link, and the promotion party completes one promotion task. Then the login information of the second client may be associated with the invitation code to indicate which promoter successfully invited to a user.
It should be noted here that, when the promoted application is downloaded by the promoted side through the promotion link, the promoted side may download the application, but the user already has the registration information, and then whether the promotion can be included in the promotion result data of the promoting side or not can be set according to the requirement. For example, it may be determined whether the login information of the promoted application establishes an association relationship with a certain promoter invitation code. If yes, the promotion result of the current promotion party is not counted again; if not, the login information and the invitation code of the current popularizing party can be associated, and the association is added into the statistical data of the popularizing results of the current popularizing party.
According to the technical scheme, when a terminal enters a promotion page through a promotion link promoted and applied, the server side can acquire first equipment information of the terminal and analyze an invitation code in the promotion link, when the terminal downloads a promotion response and logs in, the server side acquires second equipment information and login information of the terminal downloading the promotion link, then the first equipment information and the second equipment information are compared, if the comparison is consistent, an association relation is established between the login information and the invitation code, and tracking of a promoter promoted at this time is completed. The embodiment of the invention realizes tracking and binding of the download channel of the user downloading the promoted application in a non-filling invitation code mode, and is convenient for adjusting the promotion scheme according to the promotion results of all promotion parties.
Example two
Fig. 2 is a flowchart of an application promotion tracking method applied to a server according to a second embodiment of the present invention, and this embodiment further illustrates how to determine a promotion channel corresponding to a promoted application when the accuracy of matching a promotion channel with device information is reduced based on the above embodiment. Wherein explanations of the same or corresponding terms as those of the above-described embodiments are omitted.
Referring to fig. 2, the application promotion tracking method provided in this embodiment specifically includes the following steps:
s210, analyzing the promotion link to obtain an invitation code and a tracking code generation instruction, and generating a first tracking code according to the invitation code, wherein the promotion link is a link which is clicked at the first client and establishes connection with the server.
Specifically, when the server side cannot acquire the first device information of the terminal where the first client side is located, or the accuracy of the result obtained through device information comparison is obviously reduced, the server side adds a tracking code generation instruction when generating an invitation connection. That is, when a user opens a link or a client that scans a two-dimensional code, that is, a first client, through any one of the terminals, opens a promotion connection, the first client establishes a connection with the server. The server can analyze the promotion link to determine the invitation code contained in the promotion link, and also determine the information of the inviter, namely the promotion channel; the server can also obtain a trace code generation instruction from the analyzed result. Further, the server generates a first tracking code according to the invitation code, that is, the first tracking code is associated with the promoter corresponding to the invitation code.
S220, sending the first tracking code to the first client, and writing the first tracking code into a clipboard of a terminal where the first client is located, so that the first tracking code is uploaded as tracking information by the promoted application when the terminal where the first client is located logs in the promoted application.
Preferably, before the first tracking code is sent to the first client, the first tracking code is further encrypted to protect information, so that the first tracking code is not identified and used by the non-promoted application of the terminal where the first client is located.
And S230, obtaining second tracking information uploaded by the second client during login, wherein the second tracking information comprises a second tracking code and login information, which are extracted by the second client from a terminal clipboard where the second client is located.
Specifically, after any terminal downloads and logs in the promoted application, the promoted application can acquire the promoted party in the login operation process, that is, the login information of the user who is promoted and applied is downloaded, and simultaneously acquire the second tracking code information in the clipboard, so that the login information and the second tracking code are uploaded to the server as the second tracking information.
S240, judging whether the second tracking code is consistent with the first tracking code.
And after the server side acquires the invitation code and the second tracking information, the information is compared to confirm whether the first invitation code is consistent with the second invitation code. If the client side is consistent with the client side, the client side indicates that the first client side and the second client side are on the same terminal, namely, the user of the first client side downloads and registers the promoted application through the promotion link, and the promotion party completes one promotion task.
And S250, establishing an association relationship between the login information and the invitation code.
When the second tracking code is consistent with the first tracking code, the login information of the second client can be associated with the invitation code to show which popularizing party successfully invites a user.
According to the technical scheme of the embodiment, the first tracking code is generated according to the analysis result of the server on the invitation link, the first tracking code is issued to the first client and written into the clipboard of the terminal where the first client is located, after login information uploaded after the promoted application logs in and the second tracking code are received, the first tracking code and the second tracking code are compared, whether the promoted application and the first client are on the same terminal is determined, and whether an application promotion task is completed by a promotion partner is tracked. The promoted application can also be tracked when the device information of the promoted user cannot be acquired. The embodiment of the invention realizes tracking and binding of the download channel of the user downloading the promoted application in a non-filling invitation code mode, and is convenient for adjusting the promotion scheme according to the promotion results of all promotion parties.
EXAMPLE III
Fig. 3a is a flowchart of an application promotion tracking method applied to a client according to a third embodiment of the present invention, which is applicable to a situation where a user who registers and logs in a promoted application obtains a promotion channel of the promoted application. The method can be implemented by an application promotion tracking apparatus, which is configured in the client, and can be implemented by software and/or hardware in the computer device.
S310, receiving an equipment information request, wherein the equipment information request is sent by a server after a promotion link is clicked by the client to establish connection with the server, and the promotion link is generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier.
Specifically, the invitation code is an identification code formed by the server according to the identifier of the popularizing party and the mark value of the popularizing scene in the content management system serving as the application and popularization background. The promotion party can be an online promotion platform or an offline promoter; the scene value represents different promotion scenes, for example, a scene value of 1 represents a market, a scene value of 2 represents a hospital, a scene value of 3 represents a certain portal platform on the line, and the like. The corresponding invitation codes of the same popularizing party under different popularizing scenes are different. Due to the fact that target crowds corresponding to different scene values are different, the popularization difficulty is different, and popularization cost can be counted according to different scene values. The promotion link is an application promotion entry generated by the server based on the fixed domain name and the invitation code, and the display form of the promotion link can be two-dimensional code or Uniform Resource Locator (URL) and the like. Preferably, some additional information such as the name, the attribute or a specific scene of the dynamic parameter popularizing party can be added into the popularizing link.
When a user can open a link or a client for scanning the two-dimensional code through any one of the terminals of the user and open the promotion connection, the connection with the server is established. The server sends a device information request to the client after analyzing the invitation connection.
S320, sending the equipment information of the terminal where the client is located to the server as first equipment information, so that the server compares the first equipment information with second equipment information uploaded during the login of the promoted application, and determines the association relationship between the login information of the promoted application and the invitation code.
After receiving the device information request, the corresponding device information is uploaded to the server. The equipment information comprises one or more of information such as an IP address of a terminal where the first client is located, a terminal equipment model and a terminal screen size.
In addition, when the server obtains the tracking code generation instruction after analyzing the invitation link, the server generates the first tracking code according to the invitation code, that is, the first tracking code is associated with the popularization party corresponding to the invitation code. The client receives the tracking code issued by the server and writes the tracking code into the clipboard of the terminal where the client is located, so that the tracking code is uploaded to the server when the promoted application of the terminal where the client is located logs in, and the server compares the tracking code information to determine the association relationship between the login information of the promoted application and the invitation code.
According to the technical scheme, the device information of the terminal where the client is located is uploaded by receiving the device information request of the server, so that the server compares the first device information with the second device information uploaded during the login of the promoted application, determines the association relationship between the login information of the promoted application and the invitation code, and completes the application promotion tracking process in cooperation with the server, so that the downloading channels of the users downloading the promoted application are tracked and bound in a non-filling invitation code mode, and the promotion scheme is convenient to adjust according to the promotion results of all promotion parties.
Further, the overall flowchart of the application promotion tracking method may refer to the flowchart shown in fig. 3b, and the content management system in the promotion background sends the promoter identifier and the promotion scene mark value to the server, and the server generates the invitation code, and further generates the download link (invitation link). The download link is displayed in the form of two-dimensional codes or Uniform Resource Locators (URLs) and the like, and a promoted person can open the link or scan a client of the two-dimensional codes through any one of the terminals of the promoted person, open the download link and a server link, and enter an H5 page of application promotion. The server side can analyze the promotion link, acquire the invitation code in the URL/two-dimensional code path, acquire the equipment information of the user terminal and store the acquired information in the database. And then the promoted Application (APP) is downloaded by the promoted person, installed and logged in, and in the process, login information of the promoted person and equipment information of the terminal for installing the promoted application are obtained, uploaded to the server and stored in the database. And the server performs equipment information matching, determines whether the equipment for opening the download link and logging in the promoted application is the same equipment, and if so, determines which promoter the download channel of the equipment is.
In addition, the operation which can be performed simultaneously with the above process or performed separately is that after the promotion link is analyzed by the server, if the analysis result contains the indication of generating the tracking code, the device information of the user terminal can be collected, the collected information is stored in the database, the tracking code is generated, and the tracking code is encrypted and returned to the terminal. And when the terminal logs in the popularized application, the login information and the tracking code are uploaded to the server. And the server performs equipment information matching, and determines whether the tracking code uploaded by the terminal is consistent with the tracking code generated by the server, if so, the server can determine whether the equipment for opening the download link and logging in the promoted application is the same equipment. The download channel of the device is which promoter.
Example four
Fig. 4 is a schematic structural diagram of an application promotion tracking apparatus configured at a server according to a fourth embodiment of the present invention, which is applicable to a situation where a user who registers and logs in a promoted application to obtain a promotion channel of the promoted application is determined.
Specifically, the app tracking device specifically includes a first information obtaining module 410, a second information obtaining module 420, and an app tracking module 430.
The first information obtaining module 410 is configured to obtain first device information of a first client and an invitation code, where the first device information is device information of a terminal where the first client is uploaded when the first client opens a promotion link to be promoted and applied, and the invitation code is an invitation code obtained by a server analyzing the promotion link when the first client opens the promotion link; a second information obtaining module 420, configured to obtain first tracking information uploaded by a second client, where the first tracking information includes second device information and login information of a terminal where the second client is located, which are obtained by the second client in a login process, and the second client is the promoted and applied client; and the application promotion tracking module 430 is configured to compare the first device information with the second device information, and if the comparison is consistent, establish an association relationship between the login information and the invitation code, where the invitation code is generated by the server based on an application promoter identifier and a promotion scene identifier.
According to the technical scheme, when a terminal enters a promotion page through a promotion link promoted and applied, the server side can acquire first equipment information of the terminal and analyze an invitation code in the promotion link, when the terminal downloads a promotion response and logs in, the server side acquires second equipment information and login information of the terminal downloading the promotion link, then the first equipment information and the second equipment information are compared, if the comparison is consistent, an association relation is established between the login information and the invitation code, and tracking of a promoter promoted at this time is completed. The embodiment of the invention realizes tracking and binding of the download channel of the user downloading the promoted application in a non-filling invitation code mode, and is convenient for adjusting the promotion scheme according to the promotion results of all promotion parties.
Optionally, the apparatus further includes a tracking code generation module:
the system comprises a first tracking code generation module, a second tracking code generation module and a third tracking code generation module, wherein the first tracking code generation module is used for generating a first tracking code according to an analysis result of the promotion link;
and sending the first tracking code to the first client, and writing the first tracking code into a clipboard of a terminal where the first client is located, so that the first tracking code is uploaded as tracking information by the promoted application when the terminal where the first client is located logs in the promoted application.
Optionally, the tracking code generating module is further configured to:
encrypting the first tracking code prior to sending the first tracking code to the first client.
Optionally, the apparatus further includes a tracking code information obtaining module:
the second tracking information is used for acquiring second tracking information uploaded by the second client during login, wherein the second tracking information comprises a second tracking code and login information, which are extracted by the second client from a terminal clipboard where the second client is located;
correspondingly, the app promotion tracking module 430 is further configured to:
judging whether the second tracking code is consistent with the first tracking code;
if yes, establishing an association relationship between the login information and the invitation code.
The application promotion tracking device configured at the server side provided by the embodiment of the invention can execute the application promotion tracking method applied to the server side provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE five
Fig. 5 is a schematic structural diagram of an application promotion tracking apparatus configured at a client according to a fifth embodiment of the present invention, which is applicable to a situation where a user who registers and logs in a promoted application obtains a promotion channel of the promoted application.
Specifically, the app tracking apparatus specifically includes an information receiving module 510 and an information uploading module 520.
The information receiving module 510 is configured to receive an equipment information request, where the equipment information request is a request sent by a server after a promotion link is clicked by the client and a connection is established with the server, and the promotion link is a link generated by the server based on an invitation code generated by an application promoter identifier and a promotion scene identifier; an information uploading module 520, configured to send the device information of the terminal where the client is located to the server as first device information, so that the server compares the first device information with second device information uploaded when the promoted application logs in, and determines an association relationship between the login information of the promoted application and the invitation code.
Optionally, the information receiving module 520 is further configured to:
receiving a tracking code issued by a server, writing the tracking code into a clipboard of a terminal where the client is located, so that the tracking code is uploaded to the server when the promoted application of the terminal where the client is located logs in, and comparing tracking code information by the server to determine the association relationship between the login information of the promoted application and the invitation code.
The application promotion tracking device configured on the client provided by the embodiment of the invention can execute the application promotion tracking method applied to the client provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.
According to the technical scheme, the device information of the terminal where the client is located is uploaded by receiving the device information request of the server, so that the server compares the first device information with the second device information uploaded during the login of the promoted application, determines the association relationship between the login information of the promoted application and the invitation code, and completes the application promotion tracking process in cooperation with the server, so that the downloading channels of the users downloading the promoted application are tracked and bound in a non-filling invitation code mode, and the promotion scheme is convenient to adjust according to the promotion results of all promotion parties.
EXAMPLE six
Fig. 6 is a schematic structural diagram of a server according to a sixth embodiment of the present invention. FIG. 6 illustrates a block diagram of an exemplary server 612 suitable for use in implementing embodiments of the invention. The server 612 shown in fig. 6 is only an example, and should not bring any limitation to the function and the scope of the use of the embodiments of the present invention.
As shown in FIG. 6, the server 612 is in the form of a general purpose computing device. The components of server 612 may include, but are not limited to: one or more processors or processing units 616, a system memory 628, and a bus 618 that couples various system components including the system memory 628 and the processing unit 616.
The server 612 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by server 612 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 628 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)630 and/or cache memory 632. The server 612 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 634 may be used to read from or write to non-removable, nonvolatile magnetic media (not shown in FIG. 6, commonly referred to as a "hard disk drive"). Although not shown in FIG. 6, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be connected to bus 618 by one or more data media interfaces. System memory 628 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 640 having a set (at least one) of program modules 642 may be stored, for example, in system memory 628, such program modules 642 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. The program modules 642 generally perform the functions and/or methods of the described embodiments of the present invention.
The server 612 may also communicate with one or more external devices 614 (e.g., keyboard, pointing device, display 624, etc.), with one or more devices that enable a user to interact with the server 612, and/or with any devices (e.g., network card, modem, etc.) that enable the server 612 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 622. Also, the server 612 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 620. As shown, the network adapter 620 communicates with the other modules of the server 612 via the bus 618. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the server 612, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 616 executes various functional applications and data processing by running programs stored in the system memory 628, for example, implementing an application promotion tracking method applied to a server, which is provided by the embodiment of the present invention, and includes:
acquiring first equipment information and an invitation code of a first client, wherein the first equipment information is uploaded equipment information of a terminal where the first client is located when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and comparing the first equipment information with the second equipment information, and if the first equipment information and the second equipment information are consistent in comparison, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier.
Of course, those skilled in the art can understand that the processor may also implement the technical solution of the application promotion tracking method applied to the server side provided by any embodiment of the present invention.
EXAMPLE seven
Fig. 7 is a schematic structural diagram of a computer device according to a seventh embodiment of the present invention. FIG. 7 illustrates a block diagram of an exemplary computer device 712 suitable for use to implement embodiments of the present invention. The computer device 712 shown in fig. 7 is only an example and should not bring any limitations to the functionality or scope of use of the embodiments of the present invention.
As shown in fig. 7, computer device 712 is embodied in the form of a general purpose computing device. Components of computer device 712 may include, but are not limited to: one or more processors or processing units 716, a system memory 728, and a bus 718 that couples the various system components (including the system memory 728 and the processing unit 716).
The system memory 728 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)730 and/or cache memory 732. Computer device 712 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 734 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 7, commonly referred to as a "hard drive"). Although not shown in FIG. 7, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to the bus 718 by one or more data media interfaces. System memory 728 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
Program/utility 740 having a set (at least one) of program modules 742 may be stored, for instance, in system memory 728, such program modules 742 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may include an implementation of a network environment. Program modules 742 generally perform the functions and/or methodologies of embodiments of the invention as described herein.
The processing unit 716 executes various functional applications and data processing by running programs stored in the system memory 728, for example, implementing an application promotion tracking method applied to a client according to the embodiment of the present invention, the method includes:
receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked through a client and is connected with the server, and the promotion link is a link generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and sending the equipment information of the terminal where the client is located to a server as first equipment information so that the server compares the first equipment information with second equipment information uploaded during the login of the promoted application and determines the association relationship between the login information of the promoted application and the invitation code.
Of course, those skilled in the art can understand that the processor may also implement the technical solution of the application promotion tracking method applied to the client terminal provided in any embodiment of the present invention.
Example eight
An eighth embodiment provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the application promotion tracking method applied to a server or a client according to any embodiment of the present invention, where the method includes:
acquiring first equipment information and an invitation code of a first client, wherein the first equipment information is uploaded equipment information of a terminal where the first client is located when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and comparing the first equipment information with the second equipment information, and if the first equipment information and the second equipment information are consistent in comparison, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier.
Or the following steps:
receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked through a client and is connected with the server, and the promotion link is a link generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and sending the equipment information of the terminal where the client is located to a server as first equipment information so that the server compares the first equipment information with second equipment information uploaded during the login of the promoted application and determines the association relationship between the login information of the promoted application and the invitation code.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer-readable storage medium may be, for example but not limited to: an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It will be understood by those skilled in the art that the modules or steps of the invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of computing devices, and optionally they may be implemented by program code executable by a computing device, such that it may be stored in a memory device and executed by a computing device, or it may be separately fabricated into various integrated circuit modules, or it may be fabricated by fabricating a plurality of modules or steps thereof into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (11)
1. An application promotion tracking method is applied to a server side, and is characterized by comprising the following steps:
acquiring first equipment information and an invitation code of a first client, wherein the first equipment information is uploaded equipment information of a terminal where the first client is located when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and comparing the first equipment information with the second equipment information, and if the first equipment information and the second equipment information are consistent in comparison, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application and popularization party identifier and a popularization scene identifier.
2. The method of claim 1, further comprising:
generating a first tracking code according to the analysis result of the promotion link;
and sending the first tracking code to the first client, and writing the first tracking code into a clipboard of a terminal where the first client is located, so that the first tracking code is uploaded as tracking information by the promoted application when the terminal where the first client is located logs in the promoted application.
3. The method of claim 2, further comprising:
encrypting the first tracking code prior to sending the first tracking code to the first client.
4. The method of claim 3, further comprising:
acquiring second tracking information uploaded by the second client during login, wherein the second tracking information comprises a second tracking code and login information, which are extracted by the second client from a terminal clipboard where the second client is located;
judging whether the second tracking code is consistent with the first tracking code;
if yes, establishing an association relationship between the login information and the invitation code.
5. An application promotion tracking method applied to a client is characterized by comprising the following steps:
receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked by the client to establish connection with the server, and the promotion link is generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and sending the equipment information of the terminal where the client is located to a server as first equipment information so that the server compares the first equipment information with second equipment information uploaded during the login of the promoted application and determines the association relationship between the login information of the promoted application and the invitation code.
6. The method of claim 5, further comprising:
receiving a tracking code issued by a server, writing the tracking code into a clipboard of a terminal where the client is located, so that the tracking code is uploaded to the server when the promoted application of the terminal where the client is located logs in, and comparing tracking code information by the server to determine the association relationship between the login information of the promoted application and the invitation code.
7. An app tracking apparatus configured at a server, comprising:
the system comprises a first information acquisition module, a first information acquisition module and an invitation code, wherein the first equipment information is the equipment information of a terminal where a first client is located, which is uploaded when the first client opens a promotion link to be promoted and applied, and the invitation code is obtained by a server side analyzing the promotion link when the first client opens the promotion link;
the second information acquisition module is used for acquiring first tracking information uploaded by a second client, wherein the first tracking information comprises second equipment information and login information of a terminal where the second client is located, which are acquired by the second client in a login process, and the second client is the promoted and applied client;
and the application promotion tracking module is used for comparing the first equipment information with the second equipment information, and if the comparison is consistent, establishing an association relationship between the login information and the invitation code, wherein the invitation code is generated by the server based on an application promotion party identifier and a promotion scene identifier.
8. An app tracking apparatus configured at a client, comprising:
the information receiving module is used for receiving an equipment information request, wherein the equipment information request is a request sent by a server after a promotion link is clicked through the client and is connected with the server, and the promotion link is a link generated by the server based on an invitation code generated by an application promotion party identifier and a promotion scene identifier;
and the information uploading module is used for sending the equipment information of the terminal where the client is located to the server as first equipment information so that the server compares the first equipment information with second equipment information uploaded when the popularized application logs in, and determines the association relationship between the login information of the popularized application and the invitation code.
9. A server, characterized in that the server comprises:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the method for application promotion tracking for a service application as claimed in any one of claims 1-4.
10. A computer device, characterized in that the computer device comprises:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the application promotion tracking method applied to the client as recited in claim 5 or 6.
11. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the app tracking method applied to a server or a client according to any one of claims 1 to 6.
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| CN202011051620.XA CN113763008A (en) | 2020-09-29 | 2020-09-29 | Application promotion tracking method, device, server, equipment and medium |
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| CN202011051620.XA CN113763008A (en) | 2020-09-29 | 2020-09-29 | Application promotion tracking method, device, server, equipment and medium |
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