CN114282942A - E-commerce platform popularization method and system - Google Patents
E-commerce platform popularization method and system Download PDFInfo
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- CN114282942A CN114282942A CN202111585535.6A CN202111585535A CN114282942A CN 114282942 A CN114282942 A CN 114282942A CN 202111585535 A CN202111585535 A CN 202111585535A CN 114282942 A CN114282942 A CN 114282942A
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Abstract
The invention discloses a method and a system for popularizing an E-commerce platform, which utilize the association between an E-commerce account of a registered user (namely an inviter) of the E-commerce platform and a first account of a third-party social platform, and under the condition that the third-party social platform authorizes the E-commerce platform to obtain a friend list of the first account, a server records the invitation of the inviter to friends (namely a second account and the invitee) of the third-party social platform, so that the operation of the invitee on a page of the E-commerce platform (including a commodity added into a shopping cart) under the unregistered condition can be recorded, and therefore, when the price of a commodity in a subsequent shopping cart is reduced, the inviter can be timely informed to send an invitation link to the friends (namely the second account) on the third-party social platform again, the success rate of the invitation is improved, and the popularization effect is enhanced.
Description
Technical Field
The invention relates to the technical field of e-commerce platforms, in particular to a method and a system for popularizing an e-commerce platform.
Background
In the prior art, when a new online e-commerce platform is popularized, old users are guided to invite new users to download an e-commerce platform APP and register an e-commerce platform account in a mode of issuing rewards. For example, chinese patent publication No. CN105245570A discloses an APP sharing mode in which an invitee downloads an APP via an invitation code sent by the inviter and registers the APP in a system account, and the system issues an award to the inviter account. Chinese patent publication No. CN110378743A discloses an inviter method for an application, which also implements an invitation operation by sending invitation information to invitees by an inviter. It can be understood that, in the prior art, the inviter is the party who has registered an account on the e-commerce platform, and the invited party is the party who has not registered an account on the e-commerce platform, therefore, when the inviter sends the invitation code to the invited party, an invitation link is generally generated in the e-commerce platform APP, then the inviter shares the invitation link with the account of the third-party social platform on the account of the invited party on the third-party social platform, the invited party triggers the invitation link to enter a download page of the e-commerce platform APP or directly enter a page of the e-commerce platform through the third-party social platform APP, and in the case of unregistered account, the invited party can browse and add goods to the shopping cart in the page of the e-commerce platform, and in order to attract goods registered in the page of the unregistered user, a preferential discount is generally displayed to the unregistered account, when the invited party wants to pay for and purchase the commodities in the shopping cart, the page of the power generation platform is triggered to jump to the registration page, so that the probability of registering the account by the invited party is improved.
However, after the invited party adds the goods to the shopping cart, the behavior of browsing the page by the invited party is interrupted due to various reasons, for example, the invited party temporarily exits the browsing interface of the goods, or the consumer feels that the price of the goods added to the shopping cart is not enough to call the people, or the consumer temporarily needs to answer the call and forgets to buy the goods just after the power is turned on. And because the invited party does not download the e-commerce platform APP and does not register an account on the e-commerce platform, when the price of the commodity in the subsequent shopping cart is reduced, the e-commerce platform cannot inform the consumer in time, so that the popularization effect is poor.
Disclosure of Invention
The invention aims to provide a method and a system for popularizing an E-commerce platform, which can inform an inviter to send an invitation link to the same invitee through a third-party social platform after price reduction of commodities in a subsequent shopping cart under the condition that the invitee browses a shopping page of the E-commerce platform when unregistered for the first time and adds commodities in the shopping cart in a scene of popularizing a newly-on E-commerce platform by using the third-party social platform, thereby realizing timely notification of price reduction information of unregistered consumers and enhancing the effect of popularizing the E-commerce platform.
In order to achieve the purpose of the invention, the following technical scheme is provided:
in a first aspect, the present invention provides a method for promoting an e-commerce platform, where the method includes:
the invitation client side responds to invitation triggering operation of an inviter in the E-commerce application, generates an invitation request and sends the invitation request to the server; the invitation request carries inviter relationship information, wherein the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform;
after receiving an invitation request, a server generates a first file according to the invitation request, generates a first invitation link based on a first website corresponding to the first file, and simultaneously sends the first invitation link to an invitation client; the first file stores the relationship information of the inviter;
the invitation client side receives the first invitation link in the E-commerce application, and then switches to an interface of the social application corresponding to the third-party social platform logged in the first account, so that the first account can respond to message sending operation of an inviter in the interface of the social application to send the first invitation link to the second account; the first invitation link includes a first web address;
after the invited client logging in the second account receives the first invitation link, a browser on the invited client sends a first access request to a server based on a first website in the first invitation link in response to the trigger operation of an invitee on the first invitation link;
after receiving the first access request, the server judges whether the state of the network card physical address information of an invitee in a first file corresponding to the first website is an unbound state or not according to the first website carried in the first access request, if so, the network card physical address of the invited client carried in the first access request is used as the network card physical address information of the invitee in the first file, and the state of the network card physical address information of the invitee in the first file is updated to be the bound state; meanwhile, the server sends the page of the e-commerce platform to a browser on the invited client so that the invitee can browse the commodities on the page of the e-commerce platform and add the commodities into the first shopping cart;
when detecting that the commodity of the first shopping cart is reduced in price, the server sends a price reduction invitation link to an e-commerce account of an inviter, so that the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
In a second aspect, the invention provides an e-commerce platform promotion system, which comprises an inviting client, a server and an invited client, wherein the inviting client, the server and the invited client form a network, and a browser is arranged on the invited client; wherein the content of the first and second substances,
the invitation client is configured to: responding to an invitation triggering operation of an inviter in the E-commerce application, generating an invitation request and sending the invitation request to a server; the invitation request carries inviter relationship information, wherein the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform;
the server is used for: after receiving an invitation request, generating a first file according to the invitation request, generating a first invitation link based on a first website corresponding to the first file, and sending the first invitation link to an invitation client; the first file stores the relationship information of the inviter;
the invitation client is for: after receiving the first invitation link in the e-commerce application, switching to an interface of a social application corresponding to a third-party social platform logged in the first account, so that the first account sends the first invitation link to a second account in response to a message sending operation of an inviter in the interface of the social application; the first invitation link includes a first web address;
a browser on the invited client to: after receiving the first invitation link, the invited client logging in the second account sends a first access request to a server based on a first website in the first invitation link in response to the trigger operation of an invitee on the first invitation link;
the server is used for: after receiving the first access request, judging whether the state of the network card physical address information of an invitee in a first file corresponding to the first website is an unbound state or not according to the first website carried in the first access request, if so, taking the network card physical address of the invited client carried in the first access request as the network card physical address information of the invitee in the first file and updating the state of the network card physical address information of the invitee in the first file to be the bound state; meanwhile, the server sends the page of the e-commerce platform to a browser on the invited client so that the invitee can browse the commodities on the page of the e-commerce platform and add the commodities into the first shopping cart;
the server is used for: when commodity price reduction of a first shopping cart is detected, sending a price reduction invitation link to an e-commerce account of an inviter, so that the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
Compared with the prior art, in the process of pushing the e-commerce platform by using the third-party social platform, when the invited party does not download the e-commerce platform APP and does not register an account in the e-commerce platform, and in the later period, the interested commodities (such as commodities in a shopping cart) are reduced in price and cannot be connected to the consumer, the method utilizes the association between the e-commerce account of the registered user of the e-commerce platform (namely, the inviter) and the first account of the third-party social platform, and when the third-party social platform authorizes the e-commerce platform to obtain the friend list of the first account, the server records the invitation of the inviter to the third-party social platform (namely, the second account and the invitee), so that the operation of the invitee on the page of the e-commerce platform (including the commodities added to the shopping cart) under the unregistered condition can be recorded, and the subsequent price reduction of the commodities in the shopping cart is realized, the inviter can be informed to send the invitation link to the friend (namely, the second account) on the third-party social platform again in time, so that the success rate of invitation is improved, and the popularization effect is enhanced.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The invention is further described below with reference to the accompanying drawings and examples;
fig. 1 is a block diagram of a structure of an e-commerce platform promotion system in an embodiment.
Fig. 2 is a schematic flow chart of an e-commerce platform promotion method in an embodiment.
Fig. 3 is a schematic flow chart of a method for promoting an e-commerce platform in an embodiment.
Figure 4 is a schematic diagram of an invitation selection interface of an e-commerce application in an invitation client in one embodiment.
FIG. 5 is a diagram that illustrates an interface of a social application corresponding to a third-party social platform in the invitation client, under an embodiment.
FIG. 6 is a block diagram of a computer device in one embodiment.
Reference numerals:
110. a server; 120. inviting the client; 130. an invited client; 131. a browser; 140. a third party social platform device; 300. an invitation selection interface; 301. a first control; 310. an interface for a social application.
Detailed Description
Reference will now be made in detail to the present preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout.
Fig. 1 is a block diagram of a structure of an e-commerce platform promotion system in an embodiment. Referring to fig. 1, the e-commerce platform popularization method is applied to an e-commerce platform popularization system. The two-dimensional code collection and broadcasting system comprises an inviting client 120, a server 110 and an invited client 130 which form a network, wherein a browser 131 is arranged on the invited client 130, and each client can be a mobile phone, the server 110 or a PC and the like.
Referring to fig. 2, in an embodiment, a method for promoting an e-commerce platform is provided, which includes the following steps:
step S202: the inviting client 120 generates an invitation request and sends the invitation request to the server 110 in response to an invitation triggering operation of the inviter in the e-commerce application; the invitation request carries inviter relationship information, and the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform.
Specifically, as shown in fig. 1, taking the third-party social platform as an example of the wechat, the e-commerce account of the inviter on the e-commerce platform calls an interface provided by the wechat to obtain the wechat friend relationship of the inviter, and the server 110 of the e-commerce platform obtains the wechat friend relationship of the inviter from the third-party social platform device 140 and sends the obtained relationship to the invitation client 120 to display as shown in fig. 4. In this embodiment, the inviter's micro-credit account name is Ming (i.e., first account) with 6 micro-trusted friends (second account): friend 1-user name applet; friend 2-user name is banana; friend 3-user name chery; friend 4-user name darling; friend 5-user name earth; friend 6-user name is fly.
It can be understood that, as shown in fig. 4, the invitation triggering operation specifically includes:
in the invitation selection interface 300 of the e-commerce application of the invitation client 120, a touch operation of the inviter on any one of a plurality of first controls 301; each first control 301 in the plurality of first controls 301 displays information of a second account which is in friend relationship with the first account on the third-party social platform; the information of the second account comprises a user name and/or an avatar photo of the second account on the third-party social platform.
Displaying the username and/or avatar photo of the second account on the third-party social platform on first control 301 may facilitate the inviter to confirm the identity of his third-party social platform friends.
And further, the E-commerce platform requests a third-party social platform to acquire the latest friend list information of the first account periodically, and the latest friend list information is used for updating the friend relationship of the first account and the updating of the user name or the head portrait photo of the existing friend relationship.
As shown in fig. 4, the inviter then clicks the first control 301 of friend 1 with the user name applet on the mobile phone (inviting client 120) to implement the invitation triggering operation.
Step S204: after receiving the invitation request, the server 110 generates a first file according to the invitation request, generates a first invitation link based on a first website corresponding to the first file, and sends the first invitation link to the invitation client 120; the first file stores the inviter relationship information.
It can be understood that, after the server 110 generates the first file, a first website corresponding to the first file is generated, the browser 131 of the subsequent invited client 130 may generate an access request according to the first website and send the access request to the server 110, and the server 110 parses the access request, accesses the first file according to the first website carried in the access request, and further can store the network card physical address of the invited client 130 in the first file. When the server 110 judges that the object of the access request is the first file, the visitor can be judged to be an unregistered invitee according to a preset rule, a login page does not need to be popped up, visitor permission is given to the current access, under the visitor permission, the server directly sends an HTML file corresponding to the e-commerce platform to the browser 131, the HTML file is analyzed into a corresponding page by the browser 131, the visitor permission provided for the access allows a user not to log in and directly browse commodities, the user is allowed to add the commodities to the shopping cart, a registration prompt window is popped up only when payment is made, the user can enjoy goods purchasing when the visitor is unregistered, and the probability of successful popularization is increased. It should be noted that the server 110 may store the browsing merchandise data and the shopping cart data of the user in the first file, so as to provide the browsing record query to the user according to the first file. Specifically, the shopping cart data of the user and the first website corresponding to the first file may be associated with the e-commerce account of the inviter on the e-commerce platform, so that the e-commerce account of the inviter is timely notified when the price of the commodity in the shopping cart is reduced.
Specifically, the first file stores inviter relationship information, and also includes invitee network card physical address information and a state of the invitee network card physical address information. It will be appreciated that the first invitation link may be a piece of textual information containing a first web address, such as: "New people register and enjoy 8-fold discount benefits in the whole place! You can click on a link to get: www.dianshang.com/2983/isw ". Wherein, the first website address is www.dianshang.com/2983/isw.
Step S206: after receiving the first invitation link in the e-commerce application, the invitation client 120 switches to the interface 310 of the social application corresponding to the third-party social platform logged in the first account.
Step S2061: the first account sends the first invitation link to the second account in response to the inviter's messaging operation in the interface 310 of the social application; the first invitation link includes a first web address.
In an embodiment, after receiving the first invitation link in the e-commerce application, the inviting client 120 switches to the wechat APP, for example, in the interface shown in fig. 5, at this time, the message sending operation is an operation in which the inviter clicks a control corresponding to the applet friend, and the first invitation link is sent to the second account with the user name of the applet through the operation.
Step S208: invited client 130 that logs in the second account, upon receiving the first invitation link, browser 131 on invited client 130 sends a first access request to server 110 based on a first web address in the first invitation link in response to the trigger operation of the invitee on the first invitation link.
The invitee opens a WeChat on the invited client 130 looking at the first invitation link sent by a friend with the user name Ming, i.e. "New person registers to enjoy an 8-fold-away offer all over! You can click on a link to get: www.dianshang.com/2983/isw ". The invitee clicks the first website, and triggers the WeChat APP to call the browser 131 to open the first website.
Step S210: after receiving the first access request, the server 110 determines whether the state of the physical address information of the network card of the invitee in the first file corresponding to the first website is an unbound state according to the first website carried in the first access request, and if so, takes the network card physical address of the invited client 130 carried in the first access request as the physical address information of the network card of the invitee in the first file and updates the state of the physical address information of the network card of the invitee in the first file to a bound state; at the same time, the server 110 sends the page of the e-commerce platform to the browser 131 on the invited client 130 so that the invitee views the goods on the page of the e-commerce platform and adds the goods to the first shopping cart.
It should be noted that the storage unit in the network card physical address memory corresponds to the actual address, namely the physical address, and corresponds to the logical address. The physical address of the network card is usually an EPROM (a flash memory chip, usually erasable by a program) written into the network card by the network card manufacturer, and it stores the addresses of the host that really identifies the computer sending out the data and the host receiving the data when transmitting the data. In the physical transmission process at the network bottom, the host is identified by a physical address, which is generally globally unique. For example, the physical address size of a famous ethernet card is 48 bits, the first 24 bits are manufacturer numbers, and the last 24 bits are network card numbers, such as: 44-45-53-54-00-00, stored in a machine readable manner in the host interface. The ethernet address administration (IEEE) divides ethernet addresses, i.e. different combinations of 48 bits, into several independent groups of consecutive addresses, and the manufacturer that produces the ethernet network card purchases one of them, and during the specific production, assigns unique addresses to the ethernet network card one by one. Specifically, data communication is performed between invited client 130 and server 110 through a TCP/IP protocol, and the server may obtain an MAC address (i.e., a network card physical address) corresponding to invited client 130 from the TCP/IP protocol, specifically, the MAC address may be obtained through a connected socket file, or may be obtained through an IP, which is not described herein again.
It is understood that how the server 110 returns a page to the browser 131 of the invited client 130 after receiving the first access request belongs to the prior art, and the details are not described here. The basic principle is as follows:
1. the web page is a file and is stored in a certain site of the server 110;
2. when a user wants to access a certain webpage, a website address designated webpage (website address includes site + file name) is input in an address bar of the browser 131, a request is sent to the browser 131, and the browser 131 sends an access request to the server 110 according to the website address;
3. the server 110 searches the website in the access request;
4. the server 110 transmits the webpage to the browser 131, the browser 131 downloads and analyzes the webpage, the JS is automatically skipped in the analyzing process, and the webpage is preferentially loaded;
5. and when the whole page is downloaded and analyzed, checking whether an automatic operation entrance exists, if so, operating JS, and if not, waiting for driving.
Step S212: when the server 110 detects a price reduction of the goods of the first shopping cart, a price reduction invitation link is sent to the E-commerce account of the inviter.
The price reduction invitation link may be a piece of text information containing a first web address, such as: "you pay attention to a product for a 15% price reduction! You can click on the link to view: www.dianshang.com/2983/isw ".
Step S2121: the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
The invitee opens a WeChat on the invited client 130 looking at the price reduction invitation link sent by the friend with the user name Ming, i.e. "the goods you are paying for 15%! You can click on the link to view: www.dianshang.com/2983/isw ", the invitee clicks on the first web address therein, triggering the WeChat APP to invoke the browser 131 to open the first web address. At this time, when the invitee thinks that he or she has checked a certain product before thinking, the invitee is oblivious to register and purchase the product after heating the shopping cart because of the fact that the invitee has a chance, and therefore, when he or she checks the shopping cart again, there is a high possibility that the invitee registers and purchases the product.
Compared with the prior art, in the process of pushing the e-commerce platform by using the third-party social platform, when the invited party does not download the e-commerce platform APP and does not register an account in the e-commerce platform, and in the later period, the interested commodities (such as commodities in a shopping cart) are reduced in price and cannot be connected to the consumer, the method utilizes the association between the e-commerce account of the registered user of the e-commerce platform (namely, the inviter) and the first account of the third-party social platform, and in the case that the third-party social platform authorizes the e-commerce platform to obtain the first account friend list, the server 110 records the invitation of the inviter to friends (namely, a second account and the invitee) of the third-party social platform, so that the operation of the invitee on the page of the e-commerce platform (including the commodities added to the shopping cart) under the unregistered condition can be recorded, thereby realizing the price reduction of the commodities in the subsequent shopping cart, the inviter can be informed to send the invitation link to the friend (namely, the second account) on the third-party social platform again in time, so that the success rate of invitation is improved, and the popularization effect is enhanced.
It can be understood that, in the prior art, all the ways of generating invitation links are to directly generate a general invitation link in an e-commerce application, and then an inviter shares the invitation links to a third-party social platform, so that the record of the behavior of browsing the page of the e-commerce platform through the links cannot be realized, and an invitee who is interested in the e-commerce platform or goods of the e-commerce platform forgets the invitation after the invitee temporarily interrupts browsing the goods, thereby causing low popularization efficiency. According to the method, the characteristic that the e-commerce account of the e-commerce platform is bound with the account of the third-party social platform is utilized, after the third-party social platform authorizes the e-commerce platform to obtain the friend relationship of the third-party social platform, the corresponding invitation links are generated for each third-party social platform friend, the server 110 records the commodity browsing records of the pages of the e-commerce platform accessed through the links, and even if the invited party forgets to register, the corresponding friends can be timely notified through the account of the inviter in the follow-up process. And because the invited party has already added the commodity into the shopping cart, show that it is interested in the commodity, when the invitation that receives again is the price-reducing invitation of the commodity in the shopping cart, will reduce the rejection of the invited party, offer the success rate popularized greatly.
As shown in fig. 3, in one embodiment, the method further comprises:
step S302: when invited client 130 that logs in the second account receives the price-reduction invitation link, browser 131 on invited client 130 sends a second access request to server 110 based on the first web address in the price-reduction invitation link in response to the trigger operation of the invitee on the price-reduction invitation link.
Step S304: after receiving the second access request, the server 110 determines whether the state of the physical address information of the network card of the invitee in the first file corresponding to the first website is an unbound state according to the first website carried in the second access request, and if not, verifies whether the physical address of the network card of the invited client 130 carried in the second access request is matched with the physical address information of the network card of the invitee in the first file.
Step S306: if so, the server 110 sends the page of the e-commerce platform corresponding to the first shopping cart to the browser 131 on the invited client 130, so that the invitee can view the goods in the first shopping cart on the page of the e-commerce platform.
In the invention, the account of the inviter is required to inform the unregistered invitee to enter the page corresponding to the E-commerce platform to check the condition of the commodity in the first shopping cart, so that the condition that the invitee snoops the commodity purchased by the invitee is avoided, and the privacy of the invitee is protected. Meanwhile, after the price-reduction invitation link is received, when the E-commerce platform page is accessed through the price-reduction invitation link, the network card physical address of the invited client 130 needs to be verified, and other invitees can be prevented from snooping privacy. The sense of repulsion of invitees from re-invitation behavior can be reduced because sufficient privacy guarantees can be provided for the invitees' shopping records.
As shown in fig. 3, in one embodiment, the method further comprises:
step S308: when the server 110 verifies that the network card physical address of the invited client 130 carried in the second access request is not matched with the network card physical address information of the invitee in the first file, the server 110 sends prompt information to the inviting client 120 corresponding to the e-commerce account of the inviter, wherein the prompt information is used for prompting the inviter that the selection of the price-reduction invitation link receiving object is wrong.
In the invention, the server 110 can prompt the inviter to select the receiving object of the price reduction invitation link to have errors in time when the price reduction invitation link is verified, so that the inviter can correct the errors in time and reselect the correct receiving object, thereby further improving the speed of sending messages to unregistered users and enhancing the popularization effect.
In one embodiment, the method further comprises:
when the server 110 detects that the network card physical address bound to the newly registered e-commerce account is matched with the network card physical address information of the invitee in the first file, the electronic coupon is issued to the e-commerce account of the inviter.
It should be noted that, in this embodiment, the newly registered e-commerce account refers to an e-commerce account newly added to the e-commerce platform. It can be understood that, since the invitation information sent by the inviter to the invitee in the prior art includes the invitation link and the invitation code, the invitee inputs the invitation code in the APP after the invitee clicks the invitation link to register successfully, and the identification of the inviter is completed. Obviously, this approach is disadvantageous for inviters, who generally find it cumbersome not to enter an invitation code after registration, thereby defeating the inviter's motivation. The invention provides a method for automatically identifying inviters after successful registration of invitees, which is convenient for the invitees and can further improve the enthusiasm of the inviters. In addition, because the inviter is identified by the network card physical address, even if the invitee does not register an account when clicking the first invitation link to browse the E-commerce platform page and registers the account after a delay, the inviter corresponding to the registered invitee can still be identified.
Further, when the electronic coupon is issued to the inviter through the network card physical address bound with the newly registered e-commerce account, the amount of the electronic coupon is determined according to the following rules:
the server 110 will count how many times the e-commerce account of the inviter receives the invitation link sent by the server 110 together, and record it as N times, then count whether the browser 131 of the invited client 130 sends an access request to the server 110 according to the corresponding invitation link every time, and record it as M times, where M is less than or equal to N, if the browser 131 of the invited client 130 generates an access request for each invitation link, then M is equal to N, which indicates that the inviter sends the invitation link to the invitee every time, and each invitation makes a contribution to the platform account of the e-commerce to which the inviter registers, and at this time, the inviter is considered to register after M invitations of the inviter, so the inviter makes a great contribution. And taking 10 as a proportional base, 200 yuan as a reward base, and multiplying the ratio of M to 10 by 200 yuan as the quota of the electronic coupon. For example, N is 3, M is 2, the ratio of M to 10 is 0.2, and multiplying by 200 dollars results in 40 dollars, i.e., the inviter has two valid invitations to register the invitee with the e platform's account, and is awarded 40 dollars. In other cases, the same reasoning is used, and the description is omitted here. Obviously, the more times the inviter recommends to the invitee, the more times it is valid, and the more the inviter is rewarded, which serves to further incentivize the inviter.
In one embodiment, the present invention further provides an e-commerce platform promotion system, which includes an inviting client 120, a server 110 and an invited client 130 forming a network, where the invited client 130 is provided with a browser 131; wherein the content of the first and second substances,
the invitation client 120 is configured to: in response to an invitation triggering operation of an inviter in the e-commerce application, generating an invitation request and sending the invitation request to the server 110; the invitation request carries inviter relationship information, wherein the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform;
the server 110 is configured to: after receiving an invitation request, generating a first file according to the invitation request, generating a first invitation link based on a first website corresponding to the first file, and sending the first invitation link to the invitation client 120; the first file stores the relationship information of the inviter;
the invitation client 120 is configured to: after receiving the first invitation link in the e-commerce application, switching to an interface 310 of a social application corresponding to the third-party social platform logged in the first account, so that the first account sends the first invitation link to the second account in response to a message sending operation of an inviter in the interface 310 of the social application; the first invitation link includes a first web address;
the server 110 is adapted to: after receiving the first access request, judging whether the state of the network card physical address information of an invitee in a first file corresponding to the first website is an unbound state or not according to the first website carried in the first access request, if so, taking the network card physical address of the invited client 130 carried in the first access request as the network card physical address information of the invitee in the first file and updating the state of the network card physical address information of the invitee in the first file to be the bound state; meanwhile, the server 110 sends the page of the e-commerce platform to the browser 131 on the invited client 130, so that the invitee can browse the goods on the page of the e-commerce platform and add the goods to the first shopping cart;
the server 110 is configured to: when commodity price reduction of a first shopping cart is detected, sending a price reduction invitation link to an e-commerce account of an inviter, so that the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
In one embodiment, browser 131 on invited client 130 is also used; after receiving the price-reduced invitation link, the invited client 130 logging in the second account sends a second access request to the server 110 based on the first website in the price-reduced invitation link in response to the trigger operation of the invitee on the price-reduced invitation link;
the server 110 is also configured to: after the second access request is received, whether the state of the physical address information of the network card of the invitee in the first file corresponding to the first website is an unbound state or not is judged according to the first website carried in the second access request, and if not, whether the network card physical address of the invited client 130 carried in the second access request is matched with the physical address information of the network card of the invitee in the first file or not is verified; if the two shopping carts are matched, the page of the e-commerce platform corresponding to the first shopping cart is sent to the browser 131 on the invited client 130, so that the invitee can view the commodities in the first shopping cart on the page of the e-commerce platform.
In one embodiment, the server 110 is further configured to: and when the network card physical address of the invited client 130 carried in the second access request is verified to be not matched with the network card physical address information of the invitee in the first file, sending prompt information to the inviting client 120 corresponding to the e-commerce account of the inviter, wherein the prompt information is used for prompting the inviter that the selection of the price-reduction invitation link receiving object is wrong.
In one embodiment, the invitation triggering operation specifically includes:
in the invitation selection interface 300 of the e-commerce application of the invitation client 120, a touch operation of the inviter on any one of a plurality of first controls 301; each first control 301 in the plurality of first controls 301 displays information of a second account which is in friend relationship with the first account on the third-party social platform; the information of the second account comprises a user name and/or an avatar photo of the second account on the third-party social platform.
In one embodiment, the server 110 is further configured to: and when detecting that the network card physical address bound to the newly registered e-commerce account is matched with the network card physical address information of the invitee in the first file, issuing the electronic coupon to the e-commerce account of the inviter.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
FIG. 6 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be each terminal (or server 110) in fig. 1. As shown in fig. 6, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and also stores a computer program, and when the computer program is executed by the processor, the computer program can enable the processor to realize an online and offline coordinated store accurate marketing method. The internal memory may also have a computer program stored therein, which when executed by the processor, causes the processor to perform an online-to-offline coordinated store accurate marketing method. Those skilled in the art will appreciate that the configuration shown in fig. 6 is a block diagram of only a portion of the configuration associated with aspects of the present invention and is not intended to limit the computing devices to which aspects of the present invention may be applied, and that a particular computing device may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRA), Rambus Direct RAM (RDRA), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
Claims (10)
1. An e-commerce platform promotion method, the method comprising:
the invitation client side responds to invitation triggering operation of an inviter in the E-commerce application, generates an invitation request and sends the invitation request to the server; the invitation request carries inviter relationship information, wherein the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform;
after receiving an invitation request, a server generates a first file according to the invitation request, generates a first invitation link based on a first website corresponding to the first file, and simultaneously sends the first invitation link to an invitation client; the first file stores the relationship information of the inviter;
the invitation client side receives the first invitation link in the E-commerce application, and then switches to an interface of the social application corresponding to the third-party social platform logged in the first account, so that the first account can respond to message sending operation of an inviter in the interface of the social application to send the first invitation link to the second account; the first invitation link includes a first web address;
after the invited client logging in the second account receives the first invitation link, a browser on the invited client sends a first access request to a server based on a first website in the first invitation link in response to the trigger operation of an invitee on the first invitation link;
after receiving the first access request, the server judges whether the state of the network card physical address information of an invitee in a first file corresponding to the first website is an unbound state or not according to the first website carried in the first access request, if so, the network card physical address of the invited client carried in the first access request is used as the network card physical address information of the invitee in the first file, and the state of the network card physical address information of the invitee in the first file is updated to be the bound state; meanwhile, the server sends the page of the e-commerce platform to a browser on the invited client so that the invitee can browse the commodities on the page of the e-commerce platform and add the commodities into the first shopping cart;
when detecting that the commodity of the first shopping cart is reduced in price, the server sends a price reduction invitation link to an e-commerce account of an inviter, so that the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
2. The e-commerce platform promotion method of claim 1, wherein the method further comprises:
after the invited client logging in the second account receives the price-reducing invitation link, responding to the triggering operation of the invitee on the price-reducing invitation link, and sending a second access request to a server by a browser on the invited client based on a first website in the price-reducing invitation link;
after receiving the second access request, the server judges whether the state of the physical address information of the network card of the invitee in the first file corresponding to the first website is an unbound state according to the first website carried in the second access request, and if not, verifies whether the network card physical address of the invited client carried in the second access request is matched with the physical address information of the network card of the invitee in the first file;
and if so, the server sends the page of the e-commerce platform corresponding to the first shopping cart to a browser on the invited client so that the invitee can view the commodities in the first shopping cart on the page of the e-commerce platform.
3. The e-commerce platform promotion method of claim 2, wherein the method further comprises:
and when the server verifies that the network card physical address of the invited client carried in the second access request is not matched with the network card physical address information of the invitee in the first file, the server sends prompt information to the inviting client corresponding to the e-commerce account of the inviter, wherein the prompt information is used for prompting the inviter that the selection of the price-reduction invitation link receiving object is wrong.
4. The e-commerce platform promotion method according to claim 1, wherein the invitation triggering operation specifically includes:
in an invitation selection interface of an e-commerce application of an invitation client, touch operation of an inviter on any one of a plurality of first controls; each first control in the plurality of first controls is respectively displayed with information of a second account which is in friend relationship with the first account on the third-party social platform; the information of the second account comprises a user name and/or an avatar photo of the second account on the third-party social platform.
5. The e-commerce platform promotion method of claim 1, wherein the method further comprises:
and when the server detects that the network card physical address bound to the newly registered e-commerce account is matched with the network card physical address information of the invitee in the first file, the server issues the electronic coupon to the e-commerce account of the inviter.
6. The E-commerce platform promotion system is characterized by comprising an inviting client, a server and an invited client which form a network, wherein the invited client is provided with a browser; wherein the content of the first and second substances,
the invitation client is configured to: responding to an invitation triggering operation of an inviter in the E-commerce application, generating an invitation request and sending the invitation request to a server; the invitation request carries inviter relationship information, wherein the inviter relationship information comprises information of an e-commerce account of the inviter, information of a first account of the inviter on a third-party social platform and information of a second account which is in friend relationship with the first account on the third-party social platform;
the server is used for: after receiving an invitation request, generating a first file according to the invitation request, generating a first invitation link based on a first website corresponding to the first file, and sending the first invitation link to an invitation client; the first file stores the relationship information of the inviter;
the invitation client is for: after receiving the first invitation link in the e-commerce application, switching to an interface of a social application corresponding to a third-party social platform logged in the first account, so that the first account sends the first invitation link to a second account in response to a message sending operation of an inviter in the interface of the social application; the first invitation link includes a first web address;
a browser on the invited client to: after receiving the first invitation link, the invited client logging in the second account sends a first access request to a server based on a first website in the first invitation link in response to the trigger operation of an invitee on the first invitation link;
the server is used for: after receiving the first access request, judging whether the state of the network card physical address information of an invitee in a first file corresponding to the first website is an unbound state or not according to the first website carried in the first access request, if so, taking the network card physical address of the invited client carried in the first access request as the network card physical address information of the invitee in the first file and updating the state of the network card physical address information of the invitee in the first file to be the bound state; meanwhile, the server sends the page of the e-commerce platform to a browser on the invited client so that the invitee can browse the commodities on the page of the e-commerce platform and add the commodities into the first shopping cart;
the server is used for: when commodity price reduction of a first shopping cart is detected, sending a price reduction invitation link to an e-commerce account of an inviter, so that the inviter sends the price reduction invitation link to a second account through a first account on a third-party social platform; the reduced price invitation link includes information indicating a second account on a third party social platform of an invitee to the reduced price invitation link recipient and a first web address.
7. The e-commerce platform promotion system of claim 6, wherein:
the browser on the invited client is also used; after receiving the price-reduction invitation link, the invited client logging in the second account sends a second access request to a server based on a first website in the price-reduction invitation link in response to the trigger operation of an invitee on the price-reduction invitation link;
the server is further configured to: after the second access request is received, whether the state of the network card physical address information of an invited client in a first file corresponding to the first website is an unbound state or not is judged according to the first website carried in the second access request, and if not, whether the network card physical address of the invited client carried in the second access request is matched with the network card physical address information of the invited client in the first file or not is verified; and if so, sending the page of the e-commerce platform corresponding to the first shopping cart to a browser on the invited client so that the invitee can view the commodities in the first shopping cart on the page of the e-commerce platform.
8. The e-commerce platform promotion system of claim 7, wherein:
the server is further configured to: and when the fact that the network card physical address of the invited client carried in the second access request is not matched with the network card physical address information of the invitee in the first file is verified, sending prompt information to the inviting client corresponding to the e-commerce account of the inviter, wherein the prompt information is used for prompting the inviter that the selection of the price reduction invitation link receiving object is wrong.
9. The e-commerce platform promotion system of claim 6, wherein the invitation triggering operation specifically comprises:
in an invitation selection interface of an e-commerce application of an invitation client, touch operation of an inviter on any one of a plurality of first controls; each first control in the plurality of first controls is respectively displayed with information of a second account which is in friend relationship with the first account on the third-party social platform; the information of the second account comprises a user name and/or an avatar photo of the second account on the third-party social platform.
10. The e-commerce platform promotion system of claim 6, wherein:
the server is further configured to: and when detecting that the network card physical address bound to the newly registered e-commerce account is matched with the network card physical address information of the invitee in the first file, issuing the electronic coupon to the e-commerce account of the inviter.
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