CN110134869B - Information pushing method, device, equipment and storage medium - Google Patents

Information pushing method, device, equipment and storage medium Download PDF

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Publication number
CN110134869B
CN110134869B CN201910406465.XA CN201910406465A CN110134869B CN 110134869 B CN110134869 B CN 110134869B CN 201910406465 A CN201910406465 A CN 201910406465A CN 110134869 B CN110134869 B CN 110134869B
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Prior art keywords
push information
application program
push
module
information
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CN110134869A (en
Inventor
王海志
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Suzhou Dajiaying Information Technology Co Ltd
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Suzhou Dajiaying Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Abstract

The embodiment of the invention discloses an information pushing method, an information pushing device, information pushing equipment and a storage medium. Wherein, the method comprises the following steps: creating a shortcut entrance corresponding to at least one functional module in an application program client, wherein the shortcut entrance is used for entering a display page of the corresponding functional module; when access to the application program client is detected through the shortcut entrance or the conventional entrance, the application program client is started, and a display page matched with the access form is acquired for display; generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server; and receiving push information matched with the access form returned by the server, and pushing the push information in the application program client. The embodiment of the invention can utilize the access form to carry out differential push, can pertinently push the content related to the functional module aiming at the functional module which is used by the user, and pushes the content which is more easy to arouse the interest of the user, thereby improving the effect of information push.

Description

Information pushing method, device, equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of information processing, in particular to information pushing, a device, equipment and a storage medium.
Background
Information push is generated along with the rapid development of the internet. Information push refers to the purposeful active pushing of information to a user. Information push is in fact a technique for automatically sending information to the user.
In the prior art, information pushing is mostly performed by using an application client. And setting a shortcut corresponding to the application program client on a desktop of the mobile terminal. And the user enters the homepage of the application program client by clicking the shortcut of the application program client. When the application program client enters the homepage, predetermined push information is pushed to the user.
The defects of the prior art are as follows: the mode of creating the shortcut is inflexible, the channel for pushing the information is single, and accurate crowd division is not realized.
Disclosure of Invention
Embodiments of the present invention provide an information push method, apparatus, device, and storage medium, which can optimize an existing manner of creating a shortcut and an information push manner, and enhance the pertinence of information push.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
creating a shortcut entrance corresponding to at least one functional module in an application program client, wherein the shortcut entrance is used for entering a display page of the corresponding functional module;
when access to the application program client is detected through the shortcut entrance or the conventional entrance, the application program client is started, and a display page matched with the access form is acquired for display;
generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server;
and receiving push information matched with the access form returned by the server, and pushing the push information in the application program client.
In a second aspect, an embodiment of the present invention further provides an information pushing method, including:
according to a push information acquisition request which is sent by an application program client and matched with an access form, inquiring push information matched with the access form in prestored push information;
and sending the push information to the application program client.
In a third aspect, an embodiment of the present invention further provides an information pushing apparatus, including:
the system comprises an entrance creating module, a shortcut entrance and a display module, wherein the entrance creating module is used for creating a shortcut entrance corresponding to at least one functional module in an application program client, and the shortcut entrance is used for entering a display page of the corresponding functional module;
the page display module is used for starting the application program client when the access to the application program client is detected through the shortcut entrance or the conventional entrance, and acquiring and displaying a display page matched with the access form;
the request sending module is used for generating a push information acquisition request matched with the access form and sending the push information acquisition request to the server;
and the information pushing module is used for receiving pushing information which is returned by the server and matched with the access form, and pushing the pushing information in the application program client.
In a fourth aspect, an embodiment of the present invention further provides an information pushing apparatus, including:
the information query module is used for querying the push information matched with the access form in the pre-stored push information according to the push information acquisition request matched with the access form and sent by the application program client;
and the information sending module is used for sending the push information to the application program client.
In a fifth aspect, an embodiment of the present invention further provides an apparatus, including:
one or more processors;
a memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the information push method according to the embodiment of the present invention.
In a sixth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method according to the embodiment of the present invention.
The embodiment of the invention creates the shortcut entrance corresponding to at least one functional module in the application program client, the shortcut entrance is used for entering the display page of the corresponding functional module, when the access to the application program client is detected through the shortcut entrance or the conventional entrance, the application program client is started, the display page matched with the access form is obtained for display, then a push information obtaining request matched with the access form is generated and sent to the server, the push information matched with the access form and returned by the server is received, and the push information is pushed in the application program client, thereby solving the problems that the mode of creating the shortcut is inflexible, the information pushing is single channel, the accurate crowd division is not realized, the access form can be utilized for differential pushing, and the functional module used by the user can be aimed at, the content related to the function module is pushed in a targeted manner, so that the content which is more likely to arouse the interest of the user is pushed, and the information pushing effect is improved.
Drawings
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention;
fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention;
fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention;
fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention;
fig. 5 is a schematic structural diagram of an information pushing apparatus according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information pushing apparatus according to a sixth embodiment of the present invention;
fig. 7 is a schematic structural diagram of an apparatus according to a seventh embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention. The embodiment is applicable to the case of information pushing, and the method may be executed by an information pushing apparatus, which may be implemented in software and/or hardware, and may be configured in a computer device. Such as a terminal device. As shown in fig. 1, the method specifically includes the following steps:
step 101, creating a shortcut entry corresponding to at least one functional module in an application client, wherein the shortcut entry is used for entering a display page of the corresponding functional module.
The application program client is the client of the application program. The user can use various services provided by the application program through the application program client installed on the terminal equipment. The application client has a plurality of functional modules. One functional module corresponds to one type of service. For example, the functional modules may include: shopping, news, ticket and meal orders, etc.
The application display desktop can be provided with the identification of each application client. For example picture identification. The user can enter the main display interface of a certain application program client by clicking the identification of the application program client. And the main display interface is provided with module identifications of all functional modules of the application program client. The user can enter the display interface of a certain functional module by clicking the module identifier of the functional module to use the service of the functional module. The identification of the application client is a conventional entry for entering the application client. The module identification of each functional module in the main display interface of the application client is a conventional entry for entering the functional module.
The shortcut entry is used for entering a display page of the corresponding functional module. For example, a shortcut portal for a shopping function module is provided in an application display desktop. The user can directly enter the display interface of the shopping function module by clicking the shortcut entrance of the shopping function module in the application program display desktop to use the shopping service.
Optionally, creating a shortcut entry corresponding to at least one function module in the application client may include: acquiring a shortcut entrance establishing request, and determining a target function module matched with the shortcut entrance establishing request; adding a module shortcut identifier corresponding to the target function module in an application program display desktop according to the corresponding relation between the function module and the module shortcut identifier; binding a page path, a function attribute identifier and a module shortcut identifier matched with a target function module to obtain a shortcut entrance of the function module; wherein the page path is a path for opening a display page of the target function module.
And 102, when the access to the application program client is detected through the shortcut entrance or the conventional entrance, starting the application program client, and acquiring and displaying a display page matched with the access form.
In a specific example, when the application client detects access to the application client through the shortcut entry, the application client is started to obtain a display page of the functional module corresponding to the shortcut entry for display.
In another specific example, when the application client detects access to the application client through a conventional entry for entering the application client, the application client is started, and a main display interface of the application client is obtained for display. And the main display interface is provided with module identifications of all functional modules of the application program client. When the application program client detects the access to a certain functional module through a conventional entrance for entering the functional module, the application program client acquires a display page corresponding to the functional module for displaying.
And 103, generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server.
The push information acquisition request is used for requesting acquisition of push information. The push information may be an advertisement.
In a specific example, the generating, by the application client, a push information obtaining request matched with the access form and sending the push information obtaining request to the server may include: when detecting that a user enters a display page of a target function module through a shortcut entrance, an application program client acquires a function attribute identifier of the target function module; the application program client adds the functional attribute identifier to a preset push information acquisition request and sends the push information acquisition request carrying the functional attribute identifier to the server.
The function attribute identification is an identification for indicating a function attribute of the function module. Each functional module has a corresponding functional attribute identifier. For example, the function attribute identification of the shopping function module is "shopping". The server acquires a push information acquisition request which is sent by the application program client and carries the functional attribute identification, inquires the push information associated with the functional attribute identification in the pre-stored push information, determines the push information associated with the functional attribute identification as the push information matched with the access form, and sends the push information matched with the access form to the application program client.
In another specific example, the generating, by the application client, a push information obtaining request matching the access form and sending the push information obtaining request to the server may include: when detecting that a user enters a display page of the target function module through a conventional entrance, the application program client sends a preset push information acquisition request to the server.
The server acquires a preset push information acquisition request sent by the application program client, acquires push information from pre-stored push information according to a preset information push rule, determines the push information as push information matched with an access form, and sends the push information matched with the access form to the application program client. Optionally, the preset information push rule may be preset push information corresponding to each time period, and the push information corresponding to the current time is acquired from the pre-stored push information.
And 104, receiving push information matched with the access form returned by the server, and pushing the push information in the application program client.
In a specific example, the server determines the push information associated with the functional attribute identification as push information matched with the access form, and sends the push information matched with the access form to the application program client. And the application program client receives the push information which is returned by the server and is associated with the functional attribute identifier, and pushes the push information which is associated with the functional attribute identifier in the application program client.
In another specific example, the server obtains the push information from the pre-stored push information according to a preset information push rule, determines the push information as the push information matched with the access form, and sends the push information matched with the access form to the application client. And the application program client receives the push information returned by the server and pushes the received push information in the application program client.
The embodiment of the invention provides an information pushing method, which comprises the steps of establishing a quick entry corresponding to at least one functional module in an application program client, enabling the quick entry to be used for entering a display page of the corresponding functional module, starting the application program client when the access to the application program client is detected through the quick entry or a conventional entry, acquiring the display page matched with an access form for displaying, generating a pushing information acquisition request matched with the access form and sending the pushing information acquisition request to a server, receiving pushing information matched with the access form and returned by the server, pushing the pushing information in the application program client, solving the problems that the mode of establishing a shortcut in the prior art is inflexible, the channel for pushing the information is single, the accurate crowd division is not realized, carrying out differential pushing by utilizing the access form, aiming at the functional module used by a user, the content related to the function module is pushed in a targeted manner, so that the content which is more likely to arouse the interest of the user is pushed, and the information pushing effect is improved.
Example two
Fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention. In this embodiment, generating a push information acquisition request matching the access form and sending the push information acquisition request to the server may include: when detecting that a user enters a display page of a target function module through a shortcut entrance, acquiring a function attribute identifier of the target function module; and adding the functional attribute identifier into a preset push information acquisition request, and sending the push information acquisition request carrying the functional attribute identifier to a server.
And creating a shortcut entry corresponding to at least one function module in the application client, which may include: acquiring a shortcut entrance establishing request, and determining a target function module matched with the shortcut entrance establishing request; adding a module shortcut identifier corresponding to the target function module in an application program display desktop according to the corresponding relation between the function module and the module shortcut identifier; binding a page path, a function attribute identifier and a module shortcut identifier matched with a target function module to obtain a shortcut entrance of the function module; wherein the page path is a path for opening a display page of the target function module.
Step 201, acquiring a shortcut entry creation request, and determining a target function module matched with the shortcut entry creation request, where the shortcut entry is used for entering a display page of a corresponding function module.
In one embodiment, the user enters the main display interface of an application client by clicking the identifier of the application client. And the main display interface is provided with module identifications of all functional modules of the application program client. And the user drags the module identification of a certain functional module into the application program display desktop to trigger a shortcut entrance creation request matched with the functional module.
In another specific example, the user enters the main display interface of a certain application client by clicking the identifier of the application client, and then enters the display interface of a certain function module by clicking the module identifier of the function module. And a control for inputting a shortcut entrance creation request is preset on a display interface of the functional module. The user can trigger the shortcut entrance creation request matched with the function module by clicking the control on the display interface of the function module.
And the application program client acquires the shortcut entrance creating request and determines a target function module matched with the shortcut entrance creating request.
Step 202, adding a module shortcut identifier corresponding to the target function module in the application program display desktop according to the corresponding relation between the function module and the module shortcut identifier.
The module shortcut identifier may be a picture identifier.
Step 203, binding the page path, the function attribute identifier and the module shortcut identifier matched with the target function module to obtain a shortcut entrance of the function module; wherein the page path is a path for opening a display page of the target function module.
And step 204, when the access to the application program client is detected through the shortcut entrance, starting the application program client, and acquiring and displaying a display page matched with the access form.
The user accesses the application program client by clicking the module shortcut identifier, namely, the application program client is accessed by a shortcut entrance matched with the target function module. When the application client detects the access to the application client through the shortcut entrance matched with the target function module, the application client is started, the display page of the target function module corresponding to the shortcut entrance is obtained according to the page path matched with the target function module and displayed, and a user can directly enter the display page of the target function module through the shortcut entrance.
And step 205, acquiring a function attribute identifier of the target function module when detecting that the user enters the display page of the target function module through the shortcut entrance.
When detecting that a user enters a display page of the target function module through the shortcut entrance, the application program client acquires a function attribute identifier matched with the target function module. For example, the target function module is a shopping function module. And acquiring a function attribute identifier 'shopping' matched with the shopping function module.
And step 206, adding the functional attribute identifier to a preset push information acquisition request, and sending the push information acquisition request carrying the functional attribute identifier to a server.
The application program client adds the functional attribute identifier to a preset push information acquisition request to obtain the push information acquisition request carrying the functional attribute identifier.
And step 207, receiving the push information matched with the access form returned by the server, and pushing the push information in the application program client.
The server determines the push information associated with the functional attribute identification as the push information matched with the access form, and sends the push information matched with the access form to the application program client. And the application program client receives the push information which is returned by the server and is associated with the functional attribute identifier, and pushes the push information which is associated with the functional attribute identifier in the application program client.
The embodiment of the invention provides an information pushing method, which comprises the steps of determining a target function module matched with a shortcut entrance establishing request, adding a module shortcut identification corresponding to the target function module in an application program display desktop according to the corresponding relation between the function module and the module shortcut identification, binding a page path matched with the target function module, a function attribute identification and the module shortcut identification to obtain a shortcut entrance of the function module, adding the function attribute identification of the target function module into a preset pushing information acquisition request when detecting that a user enters a display page of the target function module through the shortcut entrance, sending the pushing information acquisition request carrying the function attribute identification to a server, and specifically pushing contents related to the function module aiming at the function module in use by the user, and pushing the content which is more easily interesting to the user, thereby improving the information pushing effect.
EXAMPLE III
Fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention. In this embodiment, generating a push information acquisition request matching the access form and sending the push information acquisition request to the server may include: and when detecting that the user enters a display page of the target function module through the conventional entrance, sending a preset push information acquisition request to the server.
As shown in fig. 3, the method specifically includes the following steps:
step 301, creating a shortcut entry corresponding to at least one functional module in the application client, where the shortcut entry is used to enter a display page of the corresponding functional module.
Step 302, when detecting the access to the application client through the conventional entry, starting the application client, and acquiring and displaying a display page matched with the access form.
When the application client detects access to the application client through a conventional entrance for entering the application client, the application client is started, and a main display interface of the application client is obtained for displaying. And the main display interface is provided with module identifications of all functional modules of the application program client. When the application program client detects the access to a certain functional module through a conventional entrance for entering the functional module, the application program client acquires a display page corresponding to the functional module for displaying.
And 303, when detecting that the user enters the display page of the target function module through the conventional entrance, sending a preset push information acquisition request to the server.
When detecting that a user enters a display page of the target function module through a conventional entrance, the application program client sends a preset push information acquisition request to the server. The server acquires a preset push information acquisition request sent by the application program client, acquires push information from pre-stored push information according to a preset information push rule, determines the push information as push information matched with an access form, and sends the push information matched with the access form to the application program client.
Optionally, the preset information push rule may be preset push information corresponding to each time period, and the push information corresponding to the current time is acquired from the pre-stored push information.
And step 304, receiving the push information matched with the access form returned by the server, and pushing the push information in the application program client.
The server acquires push information from pre-stored push information according to a preset information push rule, determines the push information as push information matched with an access form, and sends the push information matched with the access form to the application program client. And the application program client receives the push information returned by the server and pushes the received push information in the application program client.
The embodiment of the invention provides an information pushing method, which is used for sending a preset pushing information acquisition request to a server when detecting that a user enters a display page of a target function module through a conventional entrance. When a user enters a display page of the target function module through a conventional entrance, information can be pushed according to a preset information pushing rule.
Example four
Fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention. The embodiment is applicable to the case of information pushing, and the method may be executed by an information pushing apparatus, which may be implemented in software and/or hardware, and may be configured in a computer device. Such as a server. As shown in fig. 4, the method specifically includes the following steps:
step 401, inquiring push information matched with the access form in the pre-stored push information according to a push information acquisition request matched with the access form and sent by the application program client.
The push information acquisition request is used for requesting acquisition of push information. The push information may be an advertisement.
In a specific example, when an application program client detects that a user enters a display page of a target function module through a shortcut entrance, acquiring a function attribute identifier of the target function module; the application program client adds the functional attribute identifier to a preset push information acquisition request and sends the push information acquisition request carrying the functional attribute identifier to the server. Optionally, according to the push information obtaining request matched with the access form, querying the push information matched with the access form in the pre-stored push information, which may include: inquiring push information associated with the functional attribute identification in pre-stored push information; and determining the push information as the push information matched with the access form.
The function attribute identifier is an identifier for indicating a function attribute of the function module. Each functional module has a corresponding functional attribute identifier. For example, the function attribute identification of the shopping function module is "shopping". The server acquires a push information acquisition request which is sent by the application program client and carries the functional attribute identification, inquires the push information associated with the functional attribute identification in the pre-stored push information, and determines the push information associated with the functional attribute identification as the push information matched with the access form.
In another specific example, when detecting that the user enters the display page of the target function module through the regular entrance, the application client sends a preset push information acquisition request to the server. Optionally, according to the push information obtaining request matched with the access form, querying the push information matched with the access form in the pre-stored push information, which may include: acquiring push information from pre-stored push information according to a preset information push rule; and determining the push information as the push information matched with the access form.
The server acquires a preset push information acquisition request sent by the application program client, acquires push information from pre-stored push information according to a preset information push rule, determines the push information as push information matched with an access form, and sends the push information matched with the access form to the application program client. Optionally, the preset information push rule may be preset push information corresponding to each time period, and the push information corresponding to the current time is acquired from the pre-stored push information.
Step 402, sending the push information to the application client.
In a specific example, the server determines the push information associated with the functional attribute identification as push information matched with the access form, and sends the push information matched with the access form to the application program client. And the application program client receives the push information which is returned by the server and is associated with the functional attribute identifier, and pushes the push information which is associated with the functional attribute identifier in the application program client.
In another specific example, the server obtains the push information from the pre-stored push information according to a preset information push rule, determines the push information as the push information matched with the access form, and sends the push information matched with the access form to the application client. And the application program client receives the push information returned by the server and pushes the received push information in the application program client.
The embodiment of the invention provides an information pushing method, which is characterized in that pushing information matched with an access form is inquired in prestored pushing information according to a pushing information acquisition request matched with the access form and sent by an application program client, and the pushing information is sent to the application program client, so that the problems that the mode of creating a shortcut in the prior art is inflexible, the channel of information pushing is single, and accurate crowd division is not realized are solved, the content related to a function module can be pertinently provided to the application program client, so that the application program client pushes the content related to the function module, and the content which is more likely to cause the user interest is pushed, and the information pushing effect is improved.
EXAMPLE five
Fig. 5 is a schematic structural diagram of an information pushing apparatus according to a fifth embodiment of the present invention. As shown in fig. 5, the apparatus may be configured with a computer device, including: the system comprises an entrance creating module 501, a page display module 502, a request sending module 503 and an information pushing module 504.
The portal creating module 501 is configured to create a shortcut portal corresponding to at least one functional module in the application client, where the shortcut portal is used to enter a display page of the corresponding functional module; the page display module 502 is configured to, when detecting an access to an application client through a shortcut entry or a conventional entry, start the application client, and obtain a display page matched with an access form for display; a request sending module 503, configured to generate a push information obtaining request matched with the access form and send the push information obtaining request to the server; and the information pushing module 504 is configured to receive pushing information matched with the access form and returned by the server, and push the pushing information in the application client.
The embodiment of the invention provides an information pushing device, which is characterized in that a quick entry corresponding to at least one functional module in an application program client is created, the quick entry is used for entering a display page corresponding to the functional module, when the access to the application program client is detected through the quick entry or a conventional entry, the application program client is started, the display page matched with the access form is obtained for displaying, then a pushing information obtaining request matched with the access form is generated and sent to a server, the pushing information matched with the access form and returned by the server is received, and the pushing information is pushed in the application program client, so that the problems that the mode of creating a shortcut in the prior art is inflexible, the channel for pushing the information is single, accurate crowd division is not realized are solved, the access form can be utilized for differential pushing, and the functional module used by a user can be aimed at, the content related to the function module is pushed in a targeted manner, so that the content which is more likely to arouse the interest of the user is pushed, and the information pushing effect is improved.
On the basis of the foregoing embodiments, the request sending module 503 may include: the identification acquisition unit is used for acquiring the function attribute identification of the target function module when detecting that a user enters a display page of the target function module through the shortcut entrance; and the identification adding unit is used for adding the functional attribute identification to a preset push information acquisition request and sending the push information acquisition request carrying the functional attribute identification to the server.
On the basis of the foregoing embodiments, the request sending module 503 may include: and the preset request sending unit is used for sending a preset push information acquisition request to the server when detecting that the user enters the display page of the target function module through the conventional entrance.
On the basis of the above embodiments, the portal creation module 501 may include: the function module determining unit is used for acquiring a shortcut entrance establishing request and determining a target function module matched with the shortcut entrance establishing request; the shortcut identifier determining unit is used for adding a module shortcut identifier corresponding to the target function module in the application program display desktop according to the corresponding relation between the function module and the module shortcut identifier; the path binding unit is used for binding the page path, the functional attribute identifier and the module shortcut identifier matched with the target functional module to obtain a shortcut entrance of the functional module; wherein the page path is a path for opening a display page of the target function module.
The information pushing device provided by the embodiment of the invention can execute the information pushing method provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
Fig. 6 is a schematic structural diagram of an information pushing apparatus according to a sixth embodiment of the present invention. As shown in fig. 6, the apparatus may be configured with a computer device, including: an information inquiry module 601 and an information sending module 602.
The information query module 601 is configured to query, according to a push information acquisition request sent by an application client and matched with an access form, push information matched with the access form in pre-stored push information; and an information sending module 602, configured to send the push information to the application client.
The embodiment of the invention provides an information pushing device, which is used for inquiring pushing information matched with an access form in prestored pushing information according to a pushing information acquisition request matched with the access form and sent by an application program client, and sending the pushing information to the application program client, so that the problems that the mode of creating a shortcut in the prior art is inflexible, the channel of information pushing is single, and accurate crowd division is not realized are solved, the content related to a function module can be pertinently provided to the application program client, so that the application program client pushes the content related to the function module, the content which is more likely to cause the user interest is pushed, and the information pushing effect is improved.
On the basis of the above embodiments, the push information acquisition request carries a function attribute identifier; the information query module 601 may include: the first query unit is used for querying the push information associated with the functional attribute identifier in the pre-stored push information; a first determining unit, configured to determine the push information as push information matching the access form.
On the basis of the above embodiments, the push information acquisition request is a preset push information acquisition request; the information query module 601 may include: the second query unit is used for acquiring push information from pre-stored push information according to a preset information push rule; and the second determining unit is used for determining the push information as the push information matched with the access form.
The information pushing device provided by the embodiment of the invention can execute the information pushing method provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE seven
Fig. 7 is a schematic structural diagram of an apparatus according to a seventh embodiment of the present invention. FIG. 7 illustrates a block diagram of an exemplary device 712 suitable for use to implement embodiments of the present invention. The device 712 shown in fig. 7 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present invention.
As shown in FIG. 7, device 712 may take the form of a general purpose computer device. Components of device 712 may include, but are not limited to: one or more processors or processing units 716, a system memory 728, and a bus 718 that couples the various system components (including the system memory 728 and the processing unit 716).
Bus 718 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Device 712 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by device 712 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 728 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)730 and/or cache memory 732. Device 712 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 734 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 7, commonly referred to as a "hard drive"). Although not shown in FIG. 7, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to the bus 718 by one or more data media interfaces. System memory 728 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
Program/utility 740 having a set (at least one) of program modules 742 may be stored, for example, in system memory 728, such program modules 742 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may include an implementation of a network environment. Program modules 742 generally perform the functions and/or methodologies of embodiments of the invention as described herein.
Device 712 may also communicate with one or more external devices 714 (e.g., keyboard, pointing device, display 724, etc.), with one or more devices that enable a user to interact with device 712, and/or with any devices (e.g., network card, modem, etc.) that enable device 712 to communicate with one or more other computing devices. Such communication may occur through input/output (I/O) interfaces 722. Also, device 712 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via network adapter 720. As shown, the network adapter 720 communicates with the other modules of the device 712 via a bus 718. It should be appreciated that although not shown in FIG. 7, other hardware and/or software modules may be used in conjunction with device 712, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 716 of the device 712 executes various functional applications and data processing, such as implementing information pushing methods provided by embodiments of the present invention, by executing programs stored in the system memory 728. The method specifically comprises the following steps: creating a shortcut entrance corresponding to at least one functional module in an application program client, wherein the shortcut entrance is used for entering a display page of the corresponding functional module; when access to the application program client is detected through the shortcut entrance or the conventional entrance, the application program client is started, and a display page matched with the access form is acquired for display; generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server; and receiving push information matched with the access form returned by the server, and pushing the push information in the application program client.
Or, the method may specifically include: according to a push information acquisition request which is sent by an application program client and matched with an access form, inquiring push information matched with the access form in prestored push information; and sending the push information to the application program client.
Example eight
The eighth embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method provided in the embodiment of the present invention. The method specifically comprises the following steps: creating a shortcut entrance corresponding to at least one functional module in an application program client, wherein the shortcut entrance is used for entering a display page of the corresponding functional module; when access to the application program client is detected through the shortcut entrance or the conventional entrance, the application program client is started, and a display page matched with the access form is acquired for display; generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server; and receiving push information matched with the access form returned by the server, and pushing the push information in the application program client.
Or, the method may specifically include: according to a push information acquisition request which is sent by an application program client and matched with an access form, inquiring push information matched with the access form in prestored push information; and sending the push information to the application program client.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, Ruby, Go, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (9)

1. An information pushing method, comprising:
creating a shortcut entrance corresponding to at least one functional module in an application program client, wherein the shortcut entrance is used for entering a display page of the corresponding functional module, and each functional module has a corresponding functional attribute identifier;
when access to the application program client is detected through a shortcut entrance or a conventional entrance, the application program client is started, and a display page matched with the access form is acquired for display;
generating a push information acquisition request matched with the access form and sending the push information acquisition request to a server;
receiving push information matched with the access form and returned by the server, and pushing the push information in the application program client;
the receiving the push information matched with the access form and returned by the server, and pushing the push information in the application program client includes:
if the fact that the user enters the display page through the shortcut entrance is detected, push information which is returned by the server and is associated with the functional attribute identification is received, and the push information which is associated with the functional attribute identification is pushed in the application program client;
if the fact that the user enters the display page through the conventional entrance is detected, push information matched with the access form and returned by the server is received; the server acquires push information from pre-stored push information according to a preset information push rule, and determines the push information as push information matched with an access form.
2. The method of claim 1, wherein generating a push information acquisition request matching the access form and sending the push information acquisition request to a server comprises:
when detecting that a user enters a display page of a target function module through a shortcut entrance, acquiring a function attribute identifier of the target function module;
and adding the functional attribute identifier into a preset push information acquisition request, and sending the push information acquisition request carrying the functional attribute identifier to a server.
3. The method of claim 1, wherein generating a push information acquisition request matching the access form and sending the push information acquisition request to a server comprises:
and when detecting that the user enters a display page of the target function module through the conventional entrance, sending a preset push information acquisition request to the server.
4. The method of claim 1, wherein creating a shortcut entry corresponding to at least one function module in an application client comprises:
acquiring a shortcut entrance establishing request, and determining a target function module matched with the shortcut entrance establishing request;
adding a module shortcut identifier corresponding to the target function module in an application program display desktop according to the corresponding relation between the function module and the module shortcut identifier;
binding a page path matched with the target function module, a function attribute identifier and the module shortcut identifier to obtain a shortcut entrance of the function module;
wherein the page path is a path for opening a display page of the target function module.
5. An information pushing method, comprising:
according to a push information acquisition request which is sent by an application program client and matched with an access form, inquiring push information matched with the access form in prestored push information; the push information acquisition request is generated according to an access form when an application program client detects that a user enters a display page through a shortcut entrance or a conventional entrance, the shortcut entrance is used for entering the display page of a corresponding functional module, and each functional module has a corresponding functional attribute identifier;
sending the push information to the application program client;
the inquiring of the push information matched with the access form in the pre-stored push information according to the push information acquisition request matched with the access form and sent by the application program client comprises the following steps:
if the application program client detects that the user enters the display page of the target function module through the shortcut entrance, acquiring a push information acquisition request which is sent by the application program client and carries a function attribute identifier; inquiring the push information associated with the functional attribute identification in the pre-stored push information; determining the push information as push information matched with the access form;
and if the application program client detects that the user enters the display page of the target function module through the conventional entrance, acquiring a preset push information acquisition request sent by the application program client, acquiring push information in the pre-stored push information according to a preset information push rule, and determining the push information as the push information matched with the access form.
6. An information pushing apparatus, comprising:
the system comprises an entry creating module, a shortcut creating module and a display module, wherein the entry creating module is used for creating a shortcut entry corresponding to at least one functional module in an application program client, the shortcut entry is used for entering a display page of the corresponding functional module, and each functional module has a corresponding functional attribute identifier; the page display module is used for starting the application program client when the access to the application program client is detected through a quick entry or a conventional entry, and acquiring a display page matched with the access form for display;
the request sending module is used for generating a push information acquisition request matched with the access form and sending the push information acquisition request to the server;
the information pushing module is used for receiving pushing information matched with the access form and returned by the server and pushing the pushing information in the application program client;
the information pushing module is further configured to: if the fact that the user enters the display page through the shortcut entrance is detected, push information which is returned by the server and is associated with the functional attribute identification is received, and the push information which is associated with the functional attribute identification is pushed in the application program client;
if the fact that the user enters the display page through the conventional entrance is detected, push information matched with the access form and returned by the server is received; the server acquires push information from pre-stored push information according to a preset information push rule, and determines the push information as push information matched with an access form.
7. An information pushing apparatus, comprising:
the information query module is used for querying the push information matched with the access form in the pre-stored push information according to the push information acquisition request matched with the access form and sent by the application program client;
the information sending module is used for sending the push information to the application program client;
the push information acquisition request is generated according to an access form when an application program client detects that a user enters a display page through a shortcut entrance or a conventional entrance, the shortcut entrance is used for entering the display page of a corresponding functional module, and each functional module has a corresponding functional attribute identifier;
the information inquiry module is also used for: if the application program client detects that a user enters a display page of a target function module through a shortcut entrance, acquiring a push information acquisition request which is sent by the application program client and carries a function attribute identifier, inquiring push information associated with the function attribute identifier in pre-stored push information, and determining the push information as push information matched with an access form;
and if the application program client detects that the user enters the display page of the target function module through the conventional entrance, acquiring a preset push information acquisition request sent by the application program client, acquiring push information in the pre-stored push information according to a preset information push rule, and determining the push information as the push information matched with the access form.
8. A computer device, comprising:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the information push method of any one of claims 1-4, or the information push method of claim 5.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information push method according to any one of claims 1 to 4, or the information push method according to claim 5.
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CN110837404A (en) * 2019-10-29 2020-02-25 腾讯科技（深圳）有限公司 Shortcut operation processing method and device for internal function module and storage medium
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CN113505293B (en) * 2021-06-15 2024-03-19 深圳追一科技有限公司 Information pushing method and device, electronic equipment and storage medium
CN114666404A (en) * 2022-02-28 2022-06-24 中国银联股份有限公司 Method and device for sending push message and server

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