CN112131225A - Method and device for determining application installation source and traceability system - Google Patents
Method and device for determining application installation source and traceability system Download PDFInfo
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Abstract
The application discloses a method, a device and a traceability system for determining an application installation source, wherein the method comprises the following steps: acquiring equipment information to be traced, wherein the equipment information to be traced is equipment information of equipment for installing a target installation package, and the equipment information to be traced comprises first equipment information and second equipment information; matching the first device information in a relational data table to obtain one or more matching items; determining a target matching item from the one or more matching items according to the second device information; and the channel party identifier recorded in the target matching item is used as the installation source of the target installation package, so that the source tracing of the application program can be simply and accurately completed without the limitation of a software running platform, and great convenience is provided for software popularization and operation work.
Description
Technical Field
The embodiment of the application relates to a data processing technology, in particular to a method, a device and a traceability system for determining an application installation source.
Background
With the development of internet technology, the product homogenization is more serious, a product is expected to stand out in fierce competition, and the product operation capacity plays an important role. One of the operation is a promotion operation, which is an operation mode of promoting products by adopting various promotion channels. In order to determine the effect of each promotion channel and facilitate the settlement of expenses, the channel sources of software installed for all promotion operation activity records can be recorded. In order to encourage the users to spontaneously share the products, the users sharing the products can be given certain rewards by recording the invitation relation, and the willingness of the users to spread the products is improved.
In the related art, the installation source of software may be counted as follows: and providing an invitation code for the promotion channel, and inputting the invitation code after the user installs the software so as to determine the installation source of the user. However, this method requires the user to manually fill in the invitation code, and is inconvenient to operate. Moreover, the probability of filling the invitation code by the invitee is low, so that the success rate of inviting other users by the inviter is low, the enthusiasm of inviting is reduced, and the popularization of software is not facilitated.
Disclosure of Invention
The application provides a method, a device and a traceability system for determining an application installation source, so as to solve the problems of inconvenient operation and insufficient popularization effect caused by determining a software installation source by inputting an invitation code in the prior art.
In a first aspect, an embodiment of the present application provides a method for determining an application installation source, where the method is applied in a server, and the method includes:
acquiring equipment information to be traced, wherein the equipment information to be traced is equipment information of equipment for installing a target installation package, and the equipment information to be traced comprises first equipment information and second equipment information;
matching the first equipment information in a relation data table to obtain one or more matching items, wherein the relation data table records the incidence relation between one or more pieces of registered equipment information and the channel party identifier;
Determining a target matching item from the one or more matching items according to the second device information;
and taking the channel party identification recorded in the target matching item as an installation source of the target installation package.
In a second aspect, an apparatus for determining an installation source of an application is further provided in an embodiment of the present application, where the apparatus is applied in a server, and the apparatus includes:
the device information obtaining module is used for obtaining device information to be traced, wherein the device information to be traced is device information of a device provided with a target installation package, and the device information to be traced comprises first device information and second device information;
the device information matching module is used for matching the first device information in a relation data table to obtain one or more matching items, and the relation data table records the incidence relation between one or more pieces of registered device information and the channel party identifier;
a target matching item determining module, configured to determine a target matching item from the one or more matching items according to the second device information;
and the installation source determining module is used for taking the channel party identifier recorded in the target matching item as the installation source of the target installation package.
In a third aspect, an embodiment of the present application further provides a tracing system, where the tracing system includes a first client, a browser, a server, and a second client;
the first client is used for generating a link acquisition request when capturing the specified operation of a first account for a target application program, sending the link acquisition request to the server, receiving an invitation link returned by the server according to the link acquisition request, and sending the invitation link to a second client;
the server is used for generating an invitation link according to the link acquisition request and sending the invitation link to the first client;
the browser is used for acquiring the equipment information of the equipment for opening the invitation link when the invitation link is opened, acquiring a first account contained in the invitation link, and reporting the equipment information and the first account to the server;
the server is further used for recording the association relationship between the equipment information and the first account in a relationship data table;
the second client is used for downloading a corresponding target installation package according to the received invitation link, acquiring information of equipment to be traced after the target installation package is installed, and sending the information of the equipment to be traced to the server, wherein the information of the equipment to be traced comprises first equipment information and second equipment information;
The server is further used for matching the first equipment information in a relation data table to obtain one or more matching items; determining a target matching item from the one or more matching items according to the second equipment information; and taking the channel party identification recorded in the target matching item as an installation source of the target installation package.
In a fourth aspect, an embodiment of the present application further provides an electronic device, where the electronic device includes:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the methods described above.
In a fifth aspect, the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the method described above.
The technical scheme that this application provided has following beneficial effect:
in this embodiment, the server maintains a relationship data table recording the association relationship between one or more pieces of registered device information and the channel party identifier, after the server acquires the device information to be traced, the server may match the first device information in the device information to be traced in the relationship data table to obtain one or more matching items, then determine a target matching item from the one or more matching items according to the second device information in the device information to be traced, and use the channel party identifier recorded in the target matching item as the installation source of the target installation package without the user inputting an invitation code, thereby simply and accurately completing source tracing of the corresponding application program without being limited by a platform on which the software runs, and providing great convenience for software popularization and operation work.
Drawings
FIG. 1 is a flowchart of an embodiment of a method for determining an installation source of an application according to an embodiment of the present application;
fig. 2 is a flowchart of an embodiment of a method for determining an application installation source according to a second embodiment of the present application;
FIG. 3 is an interaction diagram for determining an installation source of an application according to a third embodiment of the present application;
fig. 4 is a block diagram illustrating a structure of a source tracing system according to a fourth embodiment of the present disclosure;
fig. 5 is a block diagram of an embodiment of an apparatus for determining an application installation source according to a fifth embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to a sixth embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some of the structures related to the present application are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an embodiment of a method for determining an application installation source according to an embodiment of the present application, where the embodiment may be executed by a server, and may be suitable for determining a scenario of an installation source of software when software (or an application) is promoted and operated, for example, determining who recommends software installed by a user, or from which channel the software originates.
The embodiment may specifically include the following steps:
In this embodiment, the device information to be traced may be device information of a device in which the target installation package is installed. The device information to be traced may exemplarily include first device information and second device information, where the first device information may exemplarily include browser user information, such as a manufacturer of the target device, a target operating system used by the device, a version of the target operating system, and a screen size (screen height and width, etc.) of the target device. The second device information may illustratively include a target device model, a target IP address of the device, target geographical location information where the device is located, a target network type, and the like.
It should be noted that, for some data related to the privacy of the user, for example, information such as the IP address of the device, the geographical location information where the device is located, etc., before obtaining the information, the user may be requested to authorize first, after obtaining the authorization of the user, the data related to the privacy of the user may be obtained, and if the user is not authorized, the data may not be obtained without authorization.
In an optional implementation scenario, the server may obtain the device information to be traced from the account of the invited party, where the device information to be traced is device information of a device in which the target installation package is installed, the device information being obtained after the target installation package is installed, and the target installation package is downloaded by the account of the invited party according to the received invitation link.
Illustratively, the invitee account may be an account that receives an invitation link, which may be a newly registered account for the target application. In one possible implementation scenario, after receiving the invitation link, the account of the invited party can open an introduction page (or a download page) of the target application through the invitation link, click a "download" button to download the target installation package, and install the target application according to the target installation package. After the target application program is installed in the account of the invited party, when the target application program is operated, the client of the target application program where the account of the invited party is located obtains the device information of the device where the account of the invited party is located, the device information is used as the device information to be traced, and the device information to be traced is sent to the server.
In one implementation, a client of a target application program where an invited party account is located may generate a tracing request according to the to-be-traced device information, and send the tracing request to a server, where the tracing request may include the to-be-traced device information.
And step 120, matching the first device information in a relation data table to obtain one or more matching items.
In this embodiment, a relationship data table may be maintained in the server, in which the association relationship of the one or more registered device information with the identifier of the channel party is recorded. Wherein the channel party identification may be an identification of the person or platform that issued the invitation link.
Illustratively, the registered device information may include first registered device information and second registered device information. The first registered device information may exemplarily include a device manufacturer, an operating system used by the device, a version of the operating system, and a device screen size (screen height and width, etc.), and the like. The second registered device information may exemplarily include a device model, an IP address of the device, geographical location information where the device is located, and the like.
In an embodiment, the registered device information may be device information obtained and reported when the browser opens an invitation connection specific to the channel side identifier.
After receiving the device information to be traced, the server firstly performs coarse screening, and searches first device information in the device information to be traced in each first registered device information recorded in the relationship data table to obtain one or more matching items.
After determining the one or more matches, the server may further filter out a target match from the one or more matches according to the second device information, where the target match is a match between the second registered device information and the second device information that is closest to the second registered device information.
In this step, after the target matching item is determined, the corresponding channel party identifier may be read from the record corresponding to the target matching item in the relationship data table, and used as the installation source of the target installation package.
After determining the installation source of the target installation package, the server may send the installation source to the invitee account.
In this embodiment, the server maintains a relationship data table recording the association relationship between one or more pieces of registered device information and the channel party identifier, after the server acquires the device information to be traced, the server may match the first device information in the device information to be traced in the relationship data table to obtain one or more matching items, then determine a target matching item from the one or more matching items according to the second device information in the device information to be traced, and use the channel party identifier recorded in the target matching item as the installation source of the target installation package without the user inputting an invitation code, thereby simply and accurately completing source tracing of the corresponding application program without being limited by a platform on which the software runs, and providing great convenience for software popularization and operation work.
Example two
Fig. 2 is a flowchart of an embodiment of a method for determining an application installation source according to a second embodiment of the present application, which is described in more detail based on the first embodiment, and as shown in fig. 2, the embodiment may specifically include the following steps:
step 210, receiving a link acquisition request aiming at a target application program sent by a channel party, wherein the link acquisition request comprises a channel party identifier.
Illustratively, the channel party is also the inviter, and the channel party identifier may be the inviter account, for example, the channel party identifier may be the channel number of the promotional channel, or the channel party identifier may be the user account using the target application. The link acquisition request may include an identification of the channel party and an identification of the target application.
After the server receives the link acquisition request, the link acquisition request is analyzed, and the corresponding channel party identifier and the identifier of the target application program can be obtained.
In one implementation, after obtaining the identifier of the channelizer and the identifier of the target application, the server may generate an invitation link specific to the identifier of the channelizer for the target application according to the identifier of the channelizer and a link generation rule of the target application, and then send the invitation link to the channelizer.
After receiving the invitation link, the channel side can send the invitation link to other accounts; alternatively, the channel party may also share the invitation link into a social space (e.g., a QQ space, a circle of friends, a forum, etc.). And other accounts can download the corresponding target installation package from the webpage corresponding to the invitation link, and install and run the target application program according to the target installation package.
In an implementation scenario, after receiving an invitation link sent by a channel party, another account (e.g., an account of an invited party) may open a download page corresponding to the invitation link by using a browser, at this time, the browser may obtain a target channel party identifier carried in the invitation link, and at the same time, the browser may collect target device information of a device that opens the invitation link, organize the target channel party identifier and the target device information into report information, and report the report information to a server.
It should be noted that, for some data related to the privacy of the user, for example, information such as an IP address of the device, a geographic location where the device is located, and the like, before obtaining the information, the browser may first request the authorization of the user, and after obtaining the authorization of the user, the data related to the privacy of the user may be obtained, and if the user is not authorized, the data may not be obtained without authorization.
In this step, after the server receives the report information, the server may obtain the target channel party identifier and the target device information from the report information, then generate an association relationship between the target channel party identifier and the target device information, and record the association relationship in a relationship data table. It should be noted that the target device information recorded by the server may be referred to as registered device information.
After recording the association relationship, the server may obtain a record identifier of the association relationship in the relationship data table, such as a number of the association relationship in the relationship data table, and return the record identifier to the browser. After the browser obtains the record identifier, the browser may store the record identifier in association with the invitation link and/or the target channelizer identifier and the target device information.
And step 250, receiving the downloading time sent by the browser, wherein the downloading time carries the record identifier.
And the downloading time is time information when the browser detects that the installation package is downloaded in the downloading page corresponding to the invitation link. For example, the time information may be the time when the user clicks a "download" button in the download page.
In a possible implementation scenario, after the account of the invited party opens the download page corresponding to the invitation link through the browser, the browser may capture the operation of the user, and when the browser captures that the user clicks a "download" button in the download page, time information that the user clicks the "download" button may be obtained as the download time. Then, the browser can obtain the record identifier of the invitation link corresponding to the download page, and send the record identifier and the download time to the server.
In this step, after the server receives the record identifier and the download time, the download time may be recorded in the data record corresponding to the record identifier.
In a possible scenario, after the account of the invited party clicks a "download" button to download the target installation package and install the target application program according to the target installation package, when the target application program is operated, the client of the target application program where the account of the invited party is located obtains the device information of the device where the account of the invited party is located, and the device information to be traced is sent to the server.
In one implementation, a client of a target application program where an invited party account is located may generate a tracing request according to the to-be-traced device information, and send the tracing request to a server, where the tracing request may include the to-be-traced device information.
The device information to be traced may exemplarily include first device information and second device information, where the first device information may exemplarily include browser user information, such as a manufacturer of the target device, a target operating system used by the device, a version of the target operating system, and a screen size (screen height and width, etc.) of the target device. The second device information may illustratively include a target device model, a target IP address of the device, target geographical location information where the device is located, a target network type, and the like. After receiving the information of the equipment to be traced, the server can also record the time for receiving the information of the equipment to be traced.
It should be noted that, for some data related to the privacy of the user, for example, information such as an IP address of the device, a geographic location where the device is located, and the like, before obtaining the information, the client may first request the authorization of the user, and after obtaining the authorization of the user, the data related to the privacy of the user may be obtained, and if the user is not authorized, the data may not be obtained without authorization.
In step 280, the same record as the first device information is searched in all the first registered device information recorded in the relationship data table in the last period of time.
In this embodiment, the association relationship of the one or more registered device information with the identification of the channel party is recorded in a relationship data table maintained in the server, as described in steps 240 to 260 above. Illustratively, the registered device information may include first registered device information and second registered device information. The first registered device information may exemplarily include browser user information such as a device manufacturer, an operating system used by the device, a version of the operating system, and a device screen size (screen height and width, etc.). The second registered device information may exemplarily include a device model, an IP address of the device, geographical location information of the device, a network type, a download time reported by the browser, and the like.
Step 280 and step 290 are rough screening stages of the server, the server may search for a record that is the same as the first device information from all the first registered device information recorded in a last period of time (for example, last 1 day) in the relationship data table, and if the record that is the same exists, use the record that is corresponding to the first registered device information that is the same as the first device information that is searched as a matching item.
In one embodiment, step 2110 further may include the steps of:
step 2110-1, aiming at the second registered device information of each matching item, judging whether the second registered device information has the target device model, and determining a first score according to the judgment result.
For example, whether or not there is a target device model described in the second device information may be searched for in the second registered device information of each matching item record, and if there is the target device model, the first score may be determined to be 10 points; otherwise, the first score is determined to be 0.
In other examples, if no data of the device model number exists in the second registered device information of each matching item record, the first score may be determined to be 5 points. If the data of the device model exists in the second registered device information of each matching item record and the target device model exists, determining the first score as 10 points; if data of the device model exists in the second registered device information of each matching item record but the target device model does not exist, the first score may be determined to be 0.
Step 2110-2, determining a downloading time difference, and determining a second score according to the downloading time difference, where the downloading time difference is a time difference between the time when the server receives the device information to be traced and the downloading time recorded by the second registered device information of the matching item.
For example, for each matching item, a time difference t between the downloading time recorded by the matching item and the time when the server receives the information of the device to be traced can be calculated as a downloading time difference; if the download time difference t < ═ 30min, the second score may be determined as: 10+0.1 x (30-t); if the download time difference 30< t < ═ 60min, the second score may be determined as: 5+0.1 x (60-t); if the download time difference t >60min, the second score may be determined to be 3 points.
Step 2110-3, calculating the sum of the first score and the second score as the similarity of the second registered device information and the second device information.
In this step, after the first score and the second score are obtained, the sum of the scores of the first score and the second score may be calculated as the similarity between the second registered device information and the second device information of the current matching item.
It should be noted that the above-mentioned manner of determining the first score and the second score and the manner of calculating the similarity according to the first score and the second score are merely exemplary illustrations, and in practice, other score strategies may be set according to actual requirements, for example, the similarity may be determined by weighting and summing the scores.
In addition, it should be noted that, in the calculation of the similarity, in addition to the calculation by combining the two parameters of the device model and the download time, other device information may be acquired according to actual requirements to participate in the calculation, which is not limited in this embodiment.
For example, if there is target geographical location information and a network type in the device information to be traced, a score of the geographical location may be determined in combination with the target geographical location information and the network type, and an exemplary calculation policy may be as follows: calculating the distance between the target geographical position information and the geographical position information recorded in each matching item; if the network type is a mobile network, the point value strategy is as follows: if the distance is < n1, determining the score of the geographic location as 10 points; if n1< distance < n2, determining the score of the geographic location as 9 points; if n2< distance < n3, determining the score of the geographic location as 8 points; by analogy, n1< n2< n3, n1, n2, n3, etc. can be determined by configuration according to actual needs. If the network type is a wifi network, the score policy is as follows: for each matching item, if the target geographical position information is the same as the geographical position information recorded in the current matching item, determining the score of the geographical position as 10 scores; if the target geographic position information is different from the geographic position information recorded in the current matching item in administrative regions but in the same city, determining the score of the geographic position as 8; if the target geographical position information is the same as the province where the geographical position information recorded in the current matching item is different from the city, determining the score of the geographical position as 5; otherwise, when the geographic position is not in accordance with the strategy, the score of the geographic position is determined to be 0.
For another example, if there is a target IP address in the to-be-traced device information, an IP score may be determined according to the target IP address, and an exemplary calculation policy may be as follows: for each matching item, if the target IP address is the same as the IP address recorded in the current matching item, determining the IP score as 10; if the target IP address is different from the IP address recorded in the current matching item, but the cities of the IP attribution places are the same, determining the IP score as 8; and if the target IP address is different from the IP address recorded in the current matching item, the city of the IP home location is the same, but the province of the IP home location is the same, and the IP score is determined to be 5.
And step 2120, taking the matching item corresponding to the second registered device information with the similarity meeting the preset condition and the maximum similarity as the target matching item.
After the similarity between the second registered device information and the second device information of each matching item is obtained, a target matching item may be selected from the one or more matching items according to the similarity.
In one embodiment, step 2120 may include the steps of:
and step 2120-1, using the second registered device information with the score sum larger than the set score threshold as the second registered device information meeting the preset condition.
And step 2120-2, if more than one second registered device information meeting the preset condition exists, taking the matching item corresponding to the second registered device information with the largest score sum as the target matching item.
For example, the second registered device information whose score sum is larger than 15 points may be the second registered device information that meets the preset condition. If more than one second registered device information meeting the preset condition exists, the matching item corresponding to the second registered device information with the largest score sum can be used as the target matching item.
Accordingly, if the above process does not result in a matching item with a score sum greater than the set score threshold, the user may be prompted to manually enter an invitation code at the setup interface of the target application to determine the user's source of installation.
In this step, after the target matching item is determined, the corresponding channel party identifier may be read from the record corresponding to the target matching item in the relationship data table, and used as the installation source of the target installation package.
After the installation source of the target installation package is determined, the server can also record the association relationship between the account of the invited party and the channel party identifier recorded in the target matching item as an invitation relationship.
In addition, after the installation source of the target installation package is determined, the server can also send the installation source to the invited party identifier.
In this embodiment, the server may maintain a relationship data table recording an association relationship between one or more pieces of registered device information and a channel party identifier according to the report information sent by the browser, when the server receives the device information to be traced sent by the account of the invited party, the server may match the first device information in the device information to be traced in the relationship data table to obtain one or more matching items, then calculate the similarity between the second registered device information of each matching item and the second device information in the device information to be traced respectively, take the matching item corresponding to the second registered device information whose similarity meets the preset condition and is the greatest as the target matching item, and take the channel party identifier recorded in the target matching item as the installation source of the target installation package, and the method of calculating the similarity may be continuously revised and perfected, the target matching items determined according to the similarity are closer to the information of the equipment to be traced, and therefore the accuracy of the source installation is improved.
EXAMPLE III
Fig. 3 is an interaction diagram for determining an application installation source according to a third embodiment of the present application, where the interaction diagram may include the following processes:
1. and the first account clicks a designated button aiming at the target application program and sends a link acquisition request aiming at the target application program to the server.
2. The server generates an invitation link containing the first account according to the link acquisition request and sends the invitation link to the first account.
3. The first account sends the invitation link to the second account.
4. And the second account opens a download page corresponding to the invitation link through the browser.
5. The browser acquires target equipment information of equipment where the second account is located and acquires a first account contained in the invitation link;
6. the browser reports the target equipment information and the first account to a server;
7. the server records the association relationship between the target device information and the first account in the relationship data table.
8. When a user clicks a 'download' button in a download page, the browser obtains the time when the user clicks the 'download' button as download time, and reports the download time to the server.
9. The server records the download time in the corresponding data record of the relational data table.
10. And the second account downloads the target installation package and installs the target application program according to the target installation package. And when the target application program is operated for the first time by the second account, the second account acquires the information of the device to be traced.
11. And the second account sends the information of the equipment to be traced to the server.
12. And the server matches the equipment information to be traced in the equipment information recorded in the relation data table in the latest period of time, and determines a target matching item which is most matched with the equipment information to be traced.
13. And the server acquires the corresponding channel party identifier from the record of the target matching item as an installation source of the target installation package.
14. And recording the invitation relation between the second account and the identifier of the channel party.
According to the method, the source of the software user can be traced simply without being limited by the running platform of the target application program through the process.
Example four
Fig. 4 is a block diagram illustrating an embodiment of a tracing system according to a fourth embodiment of the present disclosure, where the tracing system includes a first client 410, a browser 420, a server 430, and a second client 440;
the first client 410 is configured to generate a link acquisition request when capturing a specified operation of a first account for a target application program, send the link acquisition request to the server, receive an invitation link returned by the server according to the link acquisition request, and send the invitation link to a second client;
The server 430 is configured to generate an invitation link according to the link acquisition request, and send the invitation link to the first client;
the browser 420 is configured to, when the invitation link is opened, obtain device information of a device that opens the invitation link, obtain a first account included in the invitation link, and report the device information and the first account to the server;
the server 430 is further configured to record an association relationship between the device information and the first account in a relationship data table;
the second client 440 is configured to download a corresponding target installation package according to the received invitation link, acquire device information to be traced after the target installation package is installed, and send the device information to be traced to the server, where the device information to be traced includes first device information and second device information;
the server 430 is further configured to match the first device information in a relational data table, and obtain one or more matching items; determining a target matching item from the one or more matching items according to the second equipment information; and taking the channel party identification recorded in the target matching item as an installation source of the target installation package.
The tracing system provided by the embodiment of the application can execute the method provided by any embodiment of the application, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE five
Fig. 5 is a block diagram of an embodiment of an apparatus for determining an application installation source according to a fifth embodiment of the present application, where the apparatus is located in a server, and specifically includes the following modules:
a to-be-traced device information obtaining module 510, configured to obtain to-be-traced device information, where the to-be-traced device information is device information of a device on which a target installation package is installed, and the to-be-traced device information includes first device information and second device information;
a device information matching module 520, configured to match the first device information in a relationship data table to obtain one or more matching items, where the relationship data table records an association relationship between one or more pieces of registered device information and a channel party identifier;
a target matching item determining module 530, configured to determine a target matching item from the one or more matching items according to the second device information;
and the installation source determining module 540 is configured to use the identifier of the channel partner recorded in the target matching item as an installation source of the target installation package.
In one embodiment, the registered device information includes first registered device information;
the device information matching module 520 is specifically configured to:
searching all first registered equipment information recorded in the relationship data table in the latest period for records identical to the first equipment information;
and taking the record corresponding to the searched first registered device information which is the same as the first device information as a matching item.
In one embodiment, the first device information includes a target device manufacturer, a target operating system used by the device, a version of the target operating system, and a target device screen size.
In one embodiment, the registered device information includes second registered device information; the target matching item determination module 530 includes:
the similarity operator module is used for respectively calculating the similarity between the second registered equipment information of each matching item and the second equipment information;
and the target matching item determining submodule is used for taking the matching item corresponding to the second registered equipment information with the similarity meeting the preset condition and the maximum similarity as the target matching item.
In one embodiment, the second device information includes a target device model;
The similarity operator module is specifically configured to:
judging whether the second registered equipment information has the target equipment model or not according to the second registered equipment information of each matching item, and determining a first score according to the judgment result;
determining a downloading time difference, and determining a second score according to the downloading time difference, wherein the downloading time difference is the time difference between the time for obtaining the equipment information to be traced by the server and the downloading time recorded by the second registered equipment information of the matching item;
and calculating the sum of the first score and the second score as the similarity of the second registered device information and the second device information.
In one embodiment, the target matching item determination submodule is specifically configured to:
taking the second registered equipment information with the score sum larger than a set score threshold value as second registered equipment information meeting preset conditions;
and if more than one second registered device information meeting the preset condition exists, taking the matching item corresponding to the second registered device information with the maximum score sum as a target matching item.
In an embodiment, the to-be-traced device information obtaining module 510 is specifically configured to:
Receiving device information to be traced sent by an invited party account, wherein the device information to be traced is device information of a device for installing the target installation package, which is obtained after the target installation package is installed, and the target installation package is downloaded by the invited party account according to the received invitation link.
In one embodiment, the apparatus further comprises:
and the invitation relation recording module is used for recording the invitation relation between the account of the invited party and the identification of the channel party recorded in the target matching item after the identification of the channel party recorded in the target matching item is taken as the installation source of the target installation package.
In one embodiment, the registered device information is device information obtained and reported when an invitation connection is opened by a browser; the device further comprises:
a report information receiving module, configured to receive report information of a browser before receiving information of a device to be traced, where the report information is obtained when an invitation link is opened by the browser, and the report information includes a target channel party identifier included in the invitation link and target device information of a device that opens the invitation link;
And the incidence relation recording module is used for recording the incidence relation between the target equipment information and the target channel party identifier in a relation data table and returning the record identifier of the incidence relation in the relation data table to the browser.
In one embodiment, the apparatus further comprises:
a download time receiving module, configured to receive download time sent by the browser after the record identifier of the association relationship in the relationship data table is returned to the browser, where the download time carries the record identifier, and the download time is time information when the browser detects that an installation package is downloaded in a download page corresponding to the invitation link;
and the download time recording module is used for recording the download time in the data record corresponding to the record identifier.
In one embodiment, the apparatus further comprises:
the link acquisition request receiving module is used for receiving a link acquisition request aiming at a target application program and sent by a channel party, wherein the link acquisition request comprises a channel party identifier;
and the invitation link generation module is used for generating an invitation link aiming at the target application program based on the channel party identification and sending the invitation link to the channel party, and the channel party is used for sending the invitation link to other accounts.
The device for determining the application installation source provided by the embodiment of the application can execute the method for determining the application installation source provided by any embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
Fig. 6 is a schematic structural diagram of an electronic device according to a sixth embodiment of the present application, as shown in fig. 6, the electronic device includes a processor 610, a memory 620, an input device 630, and an output device 640; the number of the processors 610 in the electronic device may be one or more, and one processor 610 is taken as an example in fig. 6; the processor 610, the memory 620, the input device 630, and the output device 640 in the electronic apparatus may be connected by a bus or other means, and fig. 6 illustrates an example of connection by a bus.
The memory 620 is used as a computer readable storage medium for storing software programs, computer executable programs, and modules, such as program instructions/modules corresponding to the above-mentioned embodiments in the embodiments of the present application. The processor 610 executes various functional applications and data processing of the electronic device by executing software programs, instructions and modules stored in the memory 620, that is, implements the methods mentioned in the above method embodiments.
The memory 620 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 620 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 620 may further include memory located remotely from the processor 610, which may be connected to the device/terminal/server via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input means 630 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device. The output device 640 may include a display device such as a display screen.
EXAMPLE seven
The seventh embodiment of the present application further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, are used for executing the method in the above-mentioned method embodiments.
Of course, the storage medium provided in the embodiments of the present application contains computer-executable instructions, and the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in the method provided in any embodiments of the present application.
From the above description of the embodiments, it is obvious for those skilled in the art that the present application can be implemented by software and necessary general hardware, and certainly can be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling an electronic device (which may be a personal computer, a server, or a network device) to execute the methods described in the embodiments of the present application.
It should be noted that, in the embodiment of the above search apparatus, each included unit and module are merely divided according to functional logic, but are not limited to the above division as long as the corresponding functions can be implemented; in addition, specific names of the functional units are only used for distinguishing one functional unit from another, and are not used for limiting the protection scope of the application.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present application and the technical principles employed. It will be understood by those skilled in the art that the present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the application. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the appended claims.
Claims (15)
1. A method for determining an installation source of an application, which is applied to a server, the method comprises the following steps:
acquiring equipment information to be traced, wherein the equipment information to be traced is equipment information of equipment for installing a target installation package, and the equipment information to be traced comprises first equipment information and second equipment information;
matching the first equipment information in a relation data table to obtain one or more matching items, wherein the relation data table records the incidence relation between one or more pieces of registered equipment information and the channel party identifier;
Determining a target matching item from the one or more matching items according to the second device information;
and taking the channel party identification recorded in the target matching item as an installation source of the target installation package.
2. The method according to claim 1, wherein the registered device information includes first registered device information;
the matching the first device information in the relational data table to obtain one or more matching items includes:
searching all first registered equipment information recorded in the relationship data table in the latest period for records identical to the first equipment information;
and taking the record corresponding to the searched first registered device information which is the same as the first device information as a matching item.
3. The method of claim 1 or 2, wherein the first device information comprises a target device manufacturer, a target operating system used by the device, a version of the target operating system, and a target device screen size.
4. The method according to claim 1 or 2, characterized in that the registered device information includes second registered device information; the determining a target matching item from the one or more matching items according to the second device information includes:
Respectively calculating the similarity between the second registered equipment information and the second equipment information of each matching item;
and taking the matching item corresponding to the second registered device information with the similarity meeting the preset condition and the maximum similarity as a target matching item.
5. The method of claim 4, wherein the second device information comprises a target device model number;
the calculating the similarity between the second registered device information and the second device information of each matching item includes:
judging whether the second registered equipment information has the target equipment model or not according to the second registered equipment information of each matching item, and determining a first score according to the judgment result;
determining a downloading time difference, and determining a second score according to the downloading time difference, wherein the downloading time difference is the time difference between the time for obtaining the equipment information to be traced by the server and the downloading time recorded by the second registered equipment information of the matching item;
and calculating the sum of the first score and the second score as the similarity of the second registered device information and the second device information.
6. The method according to claim 5, wherein the using, as a target matching item, a matching item corresponding to second registered device information whose similarity meets a preset condition and is the greatest in similarity includes:
Taking the second registered equipment information with the score sum larger than a set score threshold value as second registered equipment information meeting preset conditions;
and if more than one second registered device information meeting the preset condition exists, taking the matching item corresponding to the second registered device information with the maximum score sum as a target matching item.
7. The method according to claim 1, wherein the obtaining information of the device to be traced comprises:
receiving device information to be traced sent by an invited party account, wherein the device information to be traced is device information of a device for installing the target installation package, which is obtained after the target installation package is installed, and the target installation package is downloaded by the invited party account according to the received invitation link.
8. The method of claim 7, wherein after the identifying the channelizer recorded in the target match as the installation source of the target installation package, the method further comprises:
recording the invitation relation between the account of the invited party and the channel party identification recorded in the target matching item.
9. The method according to claim 1, wherein the registered device information is device information obtained and reported when an invitation connection is opened by a browser; the method further comprises the following steps:
Receiving report information of a browser, wherein the report information is information acquired when the browser opens an invitation link, and the report information comprises a target channel party identifier contained in the invitation link and target equipment information of equipment for opening the invitation link;
and recording the incidence relation between the target equipment information and the target channel party identification in a relation data table, and returning the record identification of the incidence relation in the relation data table to the browser.
10. The method of claim 9, wherein after said returning to said browser an identification of a record of said association in said relational data table, said method further comprises:
receiving downloading time sent by the browser, wherein the downloading time carries the record identifier, and the downloading time is time information when the browser detects that the installation package is downloaded in a downloading page corresponding to the invitation link;
and recording the downloading time in the data record corresponding to the record identifier.
11. The method of claim 1, 2, 7, 8, 9, or 10, further comprising:
receiving a link acquisition request aiming at a target application program, which is sent by a channel party, wherein the link acquisition request comprises a channel party identifier;
And generating an invitation link aiming at the target application program based on the identifier of the channel party, and sending the invitation link to the channel party, wherein the channel party is used for sending the invitation link to other accounts.
12. An apparatus for determining an installation source of an application, the apparatus being applied to a server, the apparatus comprising:
the device information obtaining module is used for obtaining device information to be traced, wherein the device information to be traced is device information of a device provided with a target installation package, and the device information to be traced comprises first device information and second device information;
the device information matching module is used for matching the first device information in a relation data table to obtain one or more matching items, and the relation data table records the incidence relation between one or more pieces of registered device information and the channel party identifier;
a target matching item determining module, configured to determine a target matching item from the one or more matching items according to the second device information;
and the installation source determining module is used for taking the channel party identifier recorded in the target matching item as the installation source of the target installation package.
13. A tracing system is characterized by comprising a first client, a browser, a server and a second client;
The first client is used for generating a link acquisition request when capturing the specified operation of a first account for a target application program, sending the link acquisition request to the server, receiving an invitation link returned by the server according to the link acquisition request, and sending the invitation link to a second client;
the server is used for generating an invitation link according to the link acquisition request and sending the invitation link to the first client;
the browser is used for acquiring the equipment information of the equipment for opening the invitation link when the invitation link is opened, acquiring a first account contained in the invitation link, and reporting the equipment information and the first account to the server;
the server is further used for recording the association relationship between the equipment information and the first account in a relationship data table;
the second client is used for downloading a corresponding target installation package according to the received invitation link, acquiring information of equipment to be traced after the target installation package is installed, and sending the information of the equipment to be traced to the server, wherein the information of the equipment to be traced comprises first equipment information and second equipment information;
The server is further used for matching the first equipment information in a relation data table to obtain one or more matching items; determining a target matching item from the one or more matching items according to the second equipment information; and taking the channel party identification recorded in the target matching item as an installation source of the target installation package.
14. An electronic device, characterized in that the electronic device comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-11.
15. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-11.
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