CN106874273A - Channel information statistical method, device and system - Google Patents
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- CN106874273A CN106874273A CN201510916839.4A CN201510916839A CN106874273A CN 106874273 A CN106874273 A CN 106874273A CN 201510916839 A CN201510916839 A CN 201510916839A CN 106874273 A CN106874273 A CN 106874273A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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Abstract
The invention discloses a kind of channel information statistical method.This method includes clicking on the application download link on the channel page in response to user, obtains the application download information comprising channel mark and IP address；The initial start-up information of the unique identifier comprising the user and IP address is obtained in user's initial start-up application；Find IP address identical application download information and initial start-up information；Obtain corresponding channel mark and user's unique identifier；And if judge that the unique identifier is new, increase it is described correspondence channel user's statistic.Can also look in addition to IP address, type firmware is also identical and the time is close application download information and initial start-up information.There is further disclosed herein corresponding device and system.Thus the statistics to being Added User by different channels can be just obtained to the quadratic search of information simply by download link extraction user profile and through statistics backstage.
Description
Technical field
Cooperate the present invention relates to service side, more particularly to channel information statistical method, device and system.
Background technology
With smart mobile phone and panel computer etc. (for example,WithDeng) worldwide
Prevalence, the business opportunity of the third party application (that is, App) in intelligent machine and market
It is growing.The newly-increased download of App does not mean only that the increase of user, it is also possible to bring income (example
Such as, charge App) or spending on ads lifting (for example, free App).
In order to lift the download of itself App applications, the typically service provider of different field can be tasted
Examination carries out popularization cooperation.For example belonging to the UC browsers of browser class application can select belonging to figure
Advertisement position is delivered in U.S.'s figure show show of picture treatment application, and vice versa, thus lifts answering for both sides
Use download.
For the consideration of commercial interest etc., it usually needs the user to being obtained by different channels is newly increased
To count.But in the iOS currently for Apple Inc.'s product legal popularization cooperation, due to iOS
Closure and unicity, all legal channel promotions can all point to App Store (App shops),
Therefore different marks are stamped to different channel bags like that without image of Buddha Android system, so to channel core
Calculation causes inconvenience.Especially, it is necessary in both sides App in the nearest application cooperation amount of changing risen
Passback of middle implantation SDK (SDK) to realize IDFA (ad identifier) could essence
Really count the activation amount brought by partner's download link.But because implantation SDK is needed by answering
Realized with (that is, different client releases) are updated, and in view of the privacy of itself application data
Property, for the solution of prior art is particularly with the application with multiple support channels, in flexibility and
All it is unacceptable on privacy.
Accordingly, it would be desirable to channel information statistical method, device and system, with it is a kind of it is more simple, flexibly and
It is not related to the mode of both sides' business secret to realize to the calculating by the newly-increased number of users of each channel.
The content of the invention
A technical problem to be solved by this invention is to provide a kind of channel information statistical method, device
And system, its can by it is a kind of it is more simple, flexibly and in the way of not being related to both sides' business secret realize
The statistics of the number of users to being brought by specific channel.
According to an aspect of the invention, there is provided a kind of channel information statistical method, including：Response
The application download link set on the page of channel is clicked in user, acquisition is included and represents the channel
The application download information of IP address when channel mark and user clicks on links, and as an entry
Associatedly record in first list；In response to user's initial start-up application, obtain comprising the expression use
The initial start-up information of IP address when user's unique identifier at family and user's initial start-up application, and
Associatedly recorded in second list as an entry；In the first list and the secondary series
The corresponding record for likely corresponding to same subscriber is found in table, the corresponding record has identical
Customizing messages, the customizing messages at least includes IP address；Obtain described right from the first list
The corresponding channel mark of entry is answered, and the corresponding record is obtained from the second list
Correspondence user's unique identifier, the correspondence channel mark represents correspondence channel；And judge described right
It is new user's unique identifier using family unique identifier, increases user's statistics of the correspondence channel
Amount.
Thus, come from by assuming application download information and initial start-up information with identical ip addresses
Same user equipment and by channel mark therein symbol be associated with user's unique identifier, it becomes possible to only
Counted by Adding User that the channel brings by delivering link on channel, so as to avoid correspondence
With the change of itself, and channel accounting is conveniently realized.
Preferably, judge that correspondence user's unique identifier is new user's unique identifier, increase
The step of user's statistic of the correspondence channel, includes：In the unique identification data storehouse of existing subscriber
It is middle to search correspondence user's unique identifier；And in response to not in the unique identification data storehouse
In find the correspondence user unique identifier, estimate represented by correspondence user's unique identifier
User is, by correspondence the Adding User of bringing of channel, and to increase the user statistics of correspondence channel
Amount.
Thus, it is possible to by by identifier compared with the identifier data in data with existing storehouse to judging
Whether the user representated by the identifier is new user.Due to being compared with data with existing storehouse, therefore energy
It is enough to be realized to Adding User that each channel brings in the case where additional maintenance other new databases are not related to
Statistics.
Preferably, user agent's information when may also include user clicks on links using download information is extremely
A few part, user agent's information when initial start-up information may also include user's initial start-up application
At least partially, and customizing messages may also include at least a portion of user agent's information.
So, if there is at least a portion of user agent's information identical outside IP address, with regard to energy
It is enough that the user of corresponding record is judged to by same user with bigger assurance, so as to substantially not increase
The accuracy of presumption result is lifted on the basis of amount of calculation.
Preferably, at least a portion of user agent's information is the type and firmware information of user equipment.
So, it is identical with type firmware by IP address, further clearly to the judgement of same user,
So as to further lifting estimates the accuracy of result.
Preferably, link clicks time during user clicks on links is also included using download information, for the first time
Startup information also includes application initial start-up time during user's initial start-up application, and in secondary series
Have multiple entries in table has specific letter described in identical with an entry in the first list
In the case of breath, the correspondence note for likely corresponding to same subscriber is found in first list and second list
The step of record item, includes：Choose in first list of application initial start-up time in second list
After the link clicks time of entry and closest to the entry of the link clicks time, as described
The corresponding record of the one entry in first list.
So, the entry in second list is screened by being further introduced into time dimension,
(for example, in same LAN) or even type firmware can be just the same from not under same IP address
All linked using the channel in certain period of time with user and downloaded using the situation of this small probability event
Under, remain to find out real identical user with larger assurance, it is achieved in the approach of Adding User more
Accurately judge.
According to another aspect of the present invention, there is provided a kind of channel information statistic device, including：Should
Download information acquiring unit is used, under the application of setting on the page that channel is clicked in response to user
Load link, obtains answering for IP address during comprising the channel mark and user clicks on links that represent the channel
With download information, and associatedly recorded in first list as an entry；Initial start-up information
Acquiring unit, in response to user's initial start-up application, obtaining comprising the user for representing the user only
The initial start-up information of IP address when one identifier and user's initial start-up application, and as a note
Record item is associatedly recorded in second list；Corresponding record searching unit, in the first row
The corresponding record for likely corresponding to same subscriber, the correspondence note are found in table and the second list
Record item has identical customizing messages, and the customizing messages at least includes IP address；Mark acquiring unit,
Corresponding channel mark for obtaining the corresponding record from the first list, and from described
Corresponding user's unique identifier of the corresponding record, the correspondence channel mark are obtained in second list
Know and represent correspondence channel；Channel user's statistic unit, judges that correspondence user's unique identifier is new
User's unique identifier, increase it is described correspondence channel user's statistic.
Preferably, the channel user statistic unit also includes：Unique identifier searching unit, is used for
Correspondence user's unique identifier is searched in the unique identification data storehouse of existing subscriber；And it is new
Family scavenging valve is added, in response to not finding the correspondence in the unique identification data storehouse
User's unique identifier, the user estimated represented by correspondence user's unique identifier is by by institute
Adding User for the channel acquisition that correspondence channel mark is represented is stated, and increases the user of correspondence channel
Statistic.
Preferably, link clicks time during user clicks on links is also included using download information, for the first time
Startup information also includes application initial start-up time during user's initial start-up application, and corresponding record
Item finds unit has multiple entries to have with an entry in the first list in second list
In the case of having identical customizing messages, the application initial start-up time is in first row in choosing second list
After the link clicks time of the one entry in table and closest to the note of the link clicks time
Record item, as the corresponding record of the one entry in first list.
According to a further aspect of the invention, there is provided a kind of channel information statistical system, wherein described
System includes server and multiple client, and client end response clicked in user and set on the page of channel
The application download link put, sends during comprising channel mark and user clicks on links to the server
The application download information of IP address, and in response to user's initial start-up application, sent out to the server
The initial start-up of IP address when sending the unique identifier comprising the client and initial start-up application
Information；Server includes processor and memory, and be stored with the unique of existing subscriber in the memory
Identifier database, the processor is used for：Click on what is set on the page of channel in response to user
Using download link, the application download information is obtained, and associatedly record in the memory
In first list；The initial start-up information is obtained in user's initial start-up application, and is associatedly remembered
In second list of the record in the memory；Found in the first list and the second list
The corresponding record of same subscriber is likely corresponded to, the corresponding record has identical customizing messages,
The customizing messages at least includes IP address；The corresponding record is obtained from the first list
Correspondence channel mark, and the corresponding user of the corresponding record is obtained from the second list only
One identifier, the correspondence channel mark represents correspondence channel；Judge correspondence user's unique mark
Symbol is new user's unique identifier, increases user's statistic of the correspondence channel.
Preferably, the processor be used for judge it is described correspondence user's unique identifier be new user only
One identifier, increasing user's statistic of the correspondence channel also includes being used for：In existing subscriber only
Correspondence user's unique identifier is searched in one identifier database；In response to not in unique mark
Correspondence user's unique identifier is found in knowledge symbol database, correspondence user's unique mark is estimated
The represented user of symbol is, by Adding User that the correspondence channel brings, and to increase the institute of correspondence channel
State user's statistic.
Preferably, using download information also include user click on application link when the link clicks time and
The type and firmware information of the user equipment for using, initial start-up information should also including user's initial start-up
The application initial start-up time of used time and the type and firmware information of the user equipment for using, customizing messages
Also include the type and firmware information, and processor has multiple entries in the second list
In the case of there is customizing messages described in identical with an entry in the first list, choose
One record of the application initial start-up time described in the second list in the first list
After the link clicks time of item and closest to the entry of the link clicks time, as described first
The corresponding record of the one entry in list.
Thus, by above-mentioned channel information statistical method, device and system, it becomes possible to only by canal
Road to be promoted and set specific link on position, and the channel mark returned when user is clicked on and downloaded is opened with user
The unique identifier submitted to during dynamic application is associated, thus, it is possible to easily know by the specific channel
The actual download size brought, so that convenient application side's monitoring channel delivers effect, make to exchange in time
It is whole, more effectively to realize the increase of one's own side's download.
Brief description of the drawings
Disclosure illustrative embodiments are described in more detail by with reference to accompanying drawing, the disclosure
Above-mentioned and other purposes, feature and advantage will be apparent, wherein, it is exemplary in the disclosure
In implementation method, identical reference number typically represents same parts.
Fig. 1 is the indicative flowchart of channel information statistical method according to an embodiment of the invention.
Fig. 2 is a kind of schematic side of channel information statistic device according to an embodiment of the invention
Block diagram.
Fig. 3 is a kind of schematic side of channel information statistical system according to an embodiment of the invention
Block diagram.
Fig. 4 is an example for implementing of channel information statistics according to an embodiment of the invention.
Specific embodiment
The preferred embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The preferred embodiment of the disclosure is shown, however, it is to be appreciated that may be realized in various forms the disclosure
Without that should be limited by embodiments set forth herein.Conversely, thesing embodiments are provided so that
The disclosure is more thorough and complete, and the scope of the present disclosure can intactly be conveyed into this area
Technical staff.
Cooperate in the legal popularizations of iOS and respective identification directly cannot be stamped to different channel bags
In system, the present invention improves the principle of statistical accuracy as much as possible in line with while statistics difficulty is reduced,
Attempt after download link extracts user profile, by counting successively screening of the backstage to information,
Activation user profile is confirmed, so as to obtain the newly-increased confirmation to different channel users.
Fig. 1 is the indicative flowchart of channel information statistical method according to an embodiment of the invention.
In step S110, the application download link set on the page of channel is clicked in response to user,
Obtain the lower information carrying of application of IP address during comprising the channel mark and user clicks on links that represent the channel
Breath, and associatedly recorded in first list as an entry.
In step S120, in response to user's initial start-up application, obtain comprising the user for representing the user
The initial start-up information of IP address when unique identifier and user's initial start-up application, and as one
Entry is associatedly recorded in second list.
In step S130, searching likely corresponds to identical in the first list and the second list
The corresponding record of user, corresponding record has identical customizing messages, and the customizing messages is extremely
Include IP address less.
In step S140, the corresponding channel mark of the corresponding record is obtained from first list, and
And corresponding user's unique identifier of the corresponding record, the correspondence canal are obtained from second list
Road mark represents correspondence channel.
In step S150, judge that correspondence user's unique identifier is new user's unique identifier,
Increase user's statistic of the correspondence channel.
From the foregoing, it will be observed that due to the use directly cannot be obtained from the information of user's click download link return
The unique identifier at family, and can only user activation using when its unique identifier is determined, because
Method shown in this Fig. 1 by assume to click on download with activation using when there is the user of identical ip addresses
It is same user (for example, the userSmart phone) channel mark is accorded with user only
One identifier is associated, and is achieved in the presumption increased newly to the user realized by channel.In an implementation
In example, above-mentioned user can be the client that actual human user is used, i.e. human user leads to
The application download link that client's end points is hit on channel promotion position is crossed, the application is downloaded in the client,
And then activating.
According to the above method, same user is estimated by identical IP address, then by relatively more unique mark
Know symbol to determine whether the user increases newly.This makes it possible to access any interface and not rely on
In the case of client hair version, realized between collaboration application to pushing away by a simple promotion link
The assessment of wide magnitude and quality, the application cooperation for being especially suitable for current hot topic is promoted.
In addition, need exist for it is clear that, above-mentioned application download information be by user click on channel should
With or website on application side provide link, from the channel (that is, partner) application or website obtain
Take.And initial start-up information is then, in user's initial start-up application, (that is, to be promoted from application side
What application just) was obtained.
In a preferred embodiment, step S150 can be specifically included in the unique mark of existing subscriber
Correspondence user's unique identifier is searched in symbol database；And in response to not in the unique mark
Correspondence user's unique identifier is found in symbol database, correspondence user unique identifier institute table is estimated
The user for showing is Adding User by the channel acquisition represented by the correspondence channel mark, and is increased
User's statistic of correspondence channel, for example, statistic adds 1.Then only can just be identified by by this
Accord with and relatively judge whether user is newly-increased compared with existing identifier database.In other words, in data
In maintenance, it is only necessary to which different channels are safeguarded corresponding first, second list and brought by the channel
Add User statistic, and can be realized as the inventive method without extra other large databases.
In a preferred embodiment, user during user clicks on links is may also include using download information
At least a portion of proxy information, initial start-up information may also include use during user's initial start-up application
At least a portion of family proxy information, and customizing messages may also include at least the one of user agent's information
Part.Therefore, for determine may same subscriber item in addition to the ip address, can also include use
A part for family proxy information.In a preferred embodiment, at least a portion of user agent's information
Can be the type and firmware of the user equipment that user uses.
The Limited information that user can be returned by clickthrough, but just believe including user agent among these
Breath.User agent's information (UA, User Agent) is software (the ageng journey for representing user behavior
Sequence) identifier being provided for oneself.Therefore, specifically, it is to use using the UA in download information
Click on browser or channel App information and its operating system environment information that the advertisement link is used in family.
UA in initial start-up information is then using side's App information and its operating system environment information.One
It is another outside type and firmware in UA can be selected to compare as IP address in individual preferred embodiment
One compares content.
In a preferred embodiment, chain during user clicks on links can also be included using download information
Contact hits the time, and initial start-up information can also include user's initial start-up application time.In secondary series
Have multiple entries in table has a case that identical customizing messages with an entry in first list
Under, that record of the time of application initial start-up described in second list in first list can be chosen
After the link clicks time of item and closest to the entry of the link clicks time, as first list
In that entry corresponding record.
In a preferred embodiment, can at a certain time interval to obtained in the time period the
Items in one list and second list are compared.The IP address of multiple items in it there is second list
With in first list during the IP address identical situation of a certain item (when customizing messages includes type firmware,
Type firmware is also identical), then can introduce foregoing time dimension and be screened.
In a preferred embodiment, can be in for example daily particular moment (such as, User Activity
Property relatively low 4:00 AM) collect and compare it is each in the first and second lists obtained in this 24 hours
, the daily updated value of the channel channel is thus obtained, conveniently carry out channel monitoring.Obviously
It is, using for example every two days, weekly or the different time of every month etc is spaced (even variable
Every) all it is feasible.
It is that the presumption of method shown in Fig. 1 is set up to download and activate this assumes that being clicked under same IP address
The user of application is same user, and this is in most cases to set up.And in introducing type and admittedly
During part information, presumption set up this assumes that under same IP address click on download and activation application and
Click on download and activate using when type and firmware identical user be same user, this compares than only
The situation precision of IP address has been lifted.And when download time and activationary time is introduced, be then directed to
There are multiple users to be downloaded through the application that same channel is realized under same IP address and activate the feelings of application
Condition.Here the premise that the presumption to same user is set up is that same user can be shorter after download is clicked on
Application activating is carried out in time.
In device described below and system the function of corresponding units and equipment respectively with above with reference to Fig. 1
And the function phase of the corresponding steps described by subsequent preferred embodiment is same.In order to avoid repeating, weigh here
The structure that point description device and system can have, and then repeated no more for some details, Ke Yican
Examine corresponding description above.
Fig. 2 is a kind of schematic side of channel information statistic device according to an embodiment of the invention
Block diagram.
As shown in Fig. 2 the device 10 is believed including application download information acquiring unit 100, initial start-up
Breath acquiring unit 200, corresponding record searching unit 300, identifier obtaining unit 400 and channel are used
Family statistic unit 600.
Can be clicked in response to user using download information acquiring unit 100 set on the page of channel
Application download link, obtain comprising represent the channel channel mark and user clicks on links when IP
The application download information of address, and associatedly recorded in first list as an entry.
Initial start-up information acquisition unit 200 can be included in response to user's initial start-up application, acquisition
The initial start-up of IP address when representing user's unique identifier and user's initial start-up application of the user
Information, and associatedly recorded in second list as an entry.
Corresponding record finds unit 300 can be found in first list and second list and may correspond to
In the corresponding record of same subscriber.The corresponding record has identical customizing messages.Customizing messages
At least include IP address.
Mark acquiring unit 400 can obtain the corresponding channel of the corresponding record from first list
Mark, and corresponding user's unique identifier of the corresponding record is obtained from second list.Institute
State correspondence channel mark and represent correspondence channel.
Channel user statistic unit 500 may determine that correspondence user's unique identifier is new user
Unique identifier, increases user's statistic of the correspondence channel.
In a preferred embodiment, channel user statistic unit 500 can be looked into including unique identifier
Look for unit and the scavenging valve that Adds User.Unique identifier searching unit can be in the unique of existing subscriber
Correspondence user's unique identifier is searched in identifier database.The scavenging valve that Adds User can ring
Ying Yuwei finds correspondence user's unique identifier in the unique identification data storehouse, estimates institute
It is by the canal represented by the correspondence channel mark to state the user represented by correspondence user's unique identifier
What road was obtained Adds User, and increases user's statistic of correspondence channel.
Similar with the preceding description on method, the information being originally taken can also include user agent
Information (for example, type and firmware of user equipment), and thus in addition to IP address, in addition it is also necessary to it is logical
Cross the consistent of type firmware and estimate same user, will not be repeated here.
In a preferred embodiment, chain during user clicks on links can also be included using download information
Contact is hit the time, and application when initial start-up information can also include user's initial start-up application is opened for the first time
The dynamic time.Corresponding record finds unit 300 can multiple entries and first in second list
In the case that an entry in list has customizing messages described in identical, in selection second list
Using connecing after the link clicks time of that entry of the initial start-up time in first list and most
The entry of the nearly link clicks time, as the corresponding record of that entry in first list.
Fig. 3 is a kind of schematic side of channel information statistical system according to an embodiment of the invention
Block diagram.
As shown in figure 3, the system includes server 10 ' and multiple client 1 ... N.
Server 10 ' includes processor and memory.Memory can be stored with unique mark of existing subscriber
Know symbol data.Processor can combine first list database and unique identification data storehouse to realize such as
Method shown in Fig. 1 and the then method for optimizing of description.In addition, the server 10 ' in the present embodiment can
With identical or different with device 10 in Fig. 2 embodiments.
Any client of the client 1 ... in N can be then clicked on the page of channel in response to user
The application download link of setting, IP during comprising channel mark and user clicks on links is sent to server
The application download information of address.Client may also respond to user's initial start-up application, to server
The initial start-up of IP address when unique identifier of the transmission comprising the client and initial start-up application
Information.
In a preferred embodiment, using download information can include user click on application link when
Link clicks time and the type and firmware information of the user equipment for using.Initial start-up information can be wrapped
The type of application initial start-up time and the user equipment for using when including user's initial start-up application and solid
Part information.Memory can store the above- mentioned information obtained for example in certain period of time.And it is corresponding
When list is searched, customizing messages includes the type and firmware information of user equipment on ground.In second list
In the multinomial a certain item with first list customizing messages it is identical when, carried out using above-mentioned temporal information
Selection.
Channel information statistical method, device according to embodiments of the present invention is described above in conjunction with Fig. 1-3
And system.Following is to realize the specific reality that channel information is counted by being given using the above method with reference to Fig. 4
It is existing.
Fig. 4 is an example for implementing of channel information statistics according to an embodiment of the invention.
As shown in figure 4, carrying out meeting when App is promoted using side's (being in this example UC browsers)
Download link of App Store of channel (also known as partner, in this example for U.S.'s figure is elegant) is given to,
This link can take the parameters such as channel mark.
In step 1, channel is promoted at it and deliver the link on position, and user can jump to after clicking on the link
Interface is downloaded using the App Store of side.Download link is for example：
http://track.uc.cn/lctAppid=039daff1bc6b＆pg=co＆lkid=mtxx＆turl=https://itunes.app
le.com/cn/app/uc-liu-lan-qi/id586871187Mt=8.
In step 2, the user can be sent to application side statistics backstage while user clicks on this link
IP address, click on time (that is, the timestamp A in figure), UA and channel mark (in this example
It is mtxx), so as to form a list A.
In step 3 and 4, after the user installation application, in initial start-up application, can be to scheduling
Server request obtains SN (Serial Number, Application Serial Number), and statistics backstage can ask from user
Ask in the daily record for obtaining SN, find out IP address, the SN IMEI (states corresponding with the SN of user
Border mobile device identification code), activationary time (that is, the timestamp B in figure) and UA so that shape
Into a list B.
In steps of 5, this two parts of list correspondence items are compared on statistics backstage, find out IP address
And type and firmware information (being included in UA information) identical list A and list B, will
IMEI in list B is associated with the channel mark mtxx in list A.When for example same local
Different user all clickthroughs with same model and firmware in net are downloaded when applying and activating, and can be deposited
The multiple identical IP situations corresponding with A lists in list B.In list on now access time
As for the list corresponding with IMEI after A but at a distance of nearest list B.It is then clear in UC
The IMEI is searched in the IMEI storehouses of all users of device of looking at, to filter out real Adding User.At this
In directly compare SN storehouses the reason for because SN storehouses contain new user and old user.
In step 6, count what the IMEI numbers as channel for drawing brought by counting platform
It is newly-increased, and can calculate retention by newly-increased, you can the quality of inspection channel.
Above channel information statistical method of the invention, dress are described in detail by reference to accompanying drawing
Put and system.
Additionally, the method according to the invention is also implemented as a kind of computer program, the computer journey
Sequence includes the computer program code for performing the above steps limited in the above method of the invention
Instruction.Or, the method according to the invention is also implemented as a kind of computer program product, the meter
Calculation machine program product includes computer-readable medium, is stored with the computer-readable medium for holding
The computer program of the above-mentioned functions limited in the row above method of the invention.Those skilled in the art are also
It will be clear that, various illustrative logical blocks, module, circuit with reference to described by disclosure herein and
Algorithm steps may be implemented as the combination of electronic hardware, computer software or both.
The system and method that flow chart and block diagram in accompanying drawing show multiple embodiments of the invention
Architectural framework in the cards, function and operation.At this point, each in flow chart or block diagram
Square frame can represent a part for module, program segment or code, the module, program segment or generation
A part for code is used for the executable instruction of the logic function that realization specifies comprising one or more.Also should
Work as attention, at some as in the realization replaced, the function of being marked in square frame can also be being different from
The order marked in accompanying drawing occurs.For example, two continuous square frames can essentially be substantially in parallel
Perform, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also
It is noted that the square frame in each square frame and block diagram and/or flow chart in block diagram and/or flow chart
Combination, can be realized with the special hardware based system of the function or operation that perform regulation,
Or can be realized with the combination of computer instruction with specialized hardware.
It is described above various embodiments of the present invention, described above is exemplary, and exhaustive
Property, and it is also not necessarily limited to disclosed each embodiment.In the model without departing from illustrated each embodiment
Enclose and spirit in the case of, many modifications and changes for those skilled in the art
Will be apparent from.The selection of term used herein, it is intended to best explain the original of each embodiment
Reason, practical application or the improvement to the technology in market, or make other common skills of the art
Art personnel are understood that each embodiment disclosed herein.
Claims (13)
1. a kind of channel information statistical method, including：
The application download link set on the channel page is clicked in response to user, obtaining should comprising expression
The application download information of the IP address when channel mark and user clicks on links of channel, and as one
Entry is associatedly recorded in first list；
In response to user's initial start-up application, obtain comprising the user's unique identifier for representing the user and
The initial start-up information of IP address during user's initial start-up application, and as an entry associatedly
Record is in second list；
The correspondence note for likely corresponding to same subscriber is found in the first list and the second list
Record item, the corresponding record has identical customizing messages, and the customizing messages at least includes IP ground
Location；
Obtain the corresponding channel mark of the corresponding record from the first list, and from described
Corresponding user's unique identifier of the corresponding record, the correspondence channel mark are obtained in second list
Know and represent correspondence channel；And
Judge that correspondence user's unique identifier is new user's unique identifier, increase the correspondence
User's statistic of channel.
2. the method for claim 1, wherein judging that correspondence user's unique identifier is new
User's unique identifier, increase it is described correspondence channel user's statistic the step of include：
Correspondence user's unique identifier is searched in the unique identification data storehouse of existing subscriber；With
And
In response to correspondence user's unique identifier is not found in the unique identification data storehouse,
User represented by presumption correspondence user's unique identifier is by increasing newly that the correspondence channel brings
User, and increase user's statistic of correspondence channel.
3. the method for claim 1, wherein
The application download information also includes at least of user agent's information during user clicks on links
Point,
User agent's information when the initial start-up information is also including user's initial start-up application is at least
A part, and
The customizing messages also at least a portion including user agent's information.
4. method as claimed in claim 3, wherein at least a portion of user agent's information is
The type and firmware information of the user equipment.
5. the method as any one of Claims 1-4, wherein
The application download information also includes link clicks time during user clicks on links,
The initial start-up information also includes application initial start-up time during user's initial start-up application,
And
Have multiple entries in the second list has with an entry in the first list
In the case of customizing messages described in identical, being found in the first list and the second list can
The step of corresponding record that same subscriber can be corresponded to, includes：
The application initial start-up time described in the second list is chosen described in the first list
After the one link clicks time of entry and closest to the entry of the link clicks time, as
The corresponding record of the one entry in the first list.
6. a kind of channel information statistic device, including：
Using download information acquiring unit, for what is set on the page that channel is clicked in response to user
Using download link, IP ground during comprising the channel mark and user clicks on links that represent the channel is obtained
The application download information of location, and associatedly recorded in first list as an entry；
Initial start-up information acquisition unit, in response to user's initial start-up application, obtaining and including table
The initial start-up of IP address when showing user's unique identifier and user's initial start-up application of the user is believed
Breath, and associatedly recorded in second list as an entry；
Corresponding record finds unit, can for being found in the first list and the second list
The corresponding record of same subscriber can be corresponded to, the corresponding record has identical customizing messages,
The customizing messages at least includes IP address；
Mark acquiring unit, the corresponding canal for obtaining the corresponding record from the first list
Road is identified, and corresponding user's unique mark of the corresponding record is obtained from the second list
Symbol, the correspondence channel mark represents correspondence channel；
Channel user's statistic unit, judges that correspondence user's unique identifier is that new user uniquely marks
Know symbol, increase user's statistic of the correspondence channel.
7. device as claimed in claim 6, wherein the channel user statistic unit also includes：
Unique identifier searching unit, for searching institute in the unique identification data storehouse of existing subscriber
State correspondence user's unique identifier；And
Add User scavenging valve, in response to not finding institute in the unique identification data storehouse
Correspondence user's unique identifier is stated, the user estimated represented by correspondence user's unique identifier is logical
Cross and correspond to Adding User for the channel acquisition that channel mark is represented by described, and increase the institute of correspondence channel
State user's statistic.
8. device as claimed in claim 6, wherein
The application download information also includes at least of user agent's information during user clicks on links
Point,
User agent's information when the initial start-up information is also including user's initial start-up application is at least
A part, and
The customizing messages also at least a portion including user agent's information.
9. device as claimed in claim 7, wherein at least a portion of user agent's information is
The type and firmware information of the user equipment.
10. device as claimed in claim 6, wherein
The application download information also includes link clicks time during user clicks on links,
The initial start-up information also includes application initial start-up time during user's initial start-up application,
And
The corresponding record finds unit has multiple entries with described first in the second list
In the case that an entry in list has customizing messages described in identical, the secondary series is chosen
The linking point of one entry of the time of application initial start-up described in table in the first list
Hit after the time and closest to the entry of the link clicks time, as the institute in the first list
State a corresponding record for entry.
A kind of 11. channel information statistical systems, wherein the system includes server and multiple client,
Wherein
The client end response clicks on the application download link set on the page of channel in user, to
The server sends the lower information carrying of application of IP address during comprising channel mark and user clicks on links
Breath, and in response to user's initial start-up application, sent comprising the client to the server
The initial start-up information of IP address when unique identifier and initial start-up application,
Server includes processor and memory, unique mark of the existing subscriber that is stored with the memory
Know symbol database, the processor is used for：
The application download link set on the page of channel is clicked in response to user, obtains described
Using download information, and associatedly record the first list in the memory；
The initial start-up information is obtained in user's initial start-up application, and is associatedly recorded
In second list in the memory；
Found in the first list and the second list and likely correspond to the right of same subscriber
Answering entry, the corresponding record has identical customizing messages, and the customizing messages is at least
Including IP address；
Obtain the corresponding channel mark of the corresponding record from the first list, and from
Corresponding user's unique identifier of the corresponding record is obtained in the second list, it is described right
Channel mark is answered to represent correspondence channel；
Judge that correspondence user's unique identifier is new user's unique identifier, increase described
User's statistic of correspondence channel.
12. systems as claimed in claim 11, wherein the processor is used to judge described pair of application
Family unique identifier is new user's unique identifier, increases user's statistic of the correspondence channel also
Including being used for：
Correspondence user's unique identifier is searched in the unique identification data storehouse of existing subscriber；
In response to correspondence user's unique identifier is not found in the unique identification data storehouse,
User represented by presumption correspondence user's unique identifier is by increasing newly that the correspondence channel brings
User, and increase user's statistic of correspondence channel.
13. systems as claimed in claim 11, wherein
The application download information also include user click on application link when the link clicks time and use
User equipment type and firmware information,
The initial start-up information also include user's initial start-up application when the application initial start-up time and
The type and firmware information of the user equipment for using,
The customizing messages also includes the type and firmware information, and
The processor has in multiple entries and the first list in the second list
In the case that entry has customizing messages described in identical, choose and applied described in the second list
After the link clicks time of one entry of the initial start-up time in the first list and
Closest to the entry of the link clicks time, as the one entry in the first list
Corresponding record.
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