CN107404481A - User profile recognition methods and device - Google Patents
User profile recognition methods and device Download PDFInfo
- Publication number
- CN107404481A CN107404481A CN201710606714.0A CN201710606714A CN107404481A CN 107404481 A CN107404481 A CN 107404481A CN 201710606714 A CN201710606714 A CN 201710606714A CN 107404481 A CN107404481 A CN 107404481A
- Authority
- CN
- China
- Prior art keywords
- channel
- user
- identity code
- application program
- mark
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0815—Network architectures or network communication protocols for network security for authentication of entities providing single-sign-on or federations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0876—Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Computer Hardware Design (AREA)
- Computer Security & Cryptography (AREA)
- Computing Systems (AREA)
- General Engineering & Computer Science (AREA)
- Power Engineering (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the invention discloses a kind of user profile recognition methods and device, applied to computer realm, this method includes：Obtain the first Identity Code that user first logs into the equipment of application program, from the record information of the application program, obtain the second Identity Code of the equipment for downloading installation kit, compare first Identity Code and second Identity Code, corresponding channel recognition rule is performed according to comparison result, the ownership channel of the user is identified, relative to the method for the channel of existing identification user sources, the ownership channel of user can be identified exactly, that is the channel of user sources, and then improve the accuracy of the subsequently recruitment evaluation to channel promotion.
Description
Technical field
The embodiment of the present invention belongs to field of computer technology, more particularly to a kind of user profile recognition methods and device.
Background technology
At present, the businessman of application program is not limited to promote a application program in specified official website, can utilize a variety of
Channel promotion, the multiple channel are that can produce the platform of customer flow, as application program distribution platform, advertisement launching platform,
Search for website service Extension Software Platform etc..This popularization by all kinds of means is promoted compared to single channel, can bring substantial amounts of user
Be benefited with considerable, therefore this Extension Model by all kinds of means is favored by each application program businessman deeply.
Due to being that multiple channel is promoted jointly, it is therefore necessary to the channel of user sources is distinguished, to facilitate follow-up assessment each
The promotion effect of channel.In actual applications, the ownership channel of user is the channel that the user downloads installation kit at first.It is existing
Identifying the method for the ownership channel of user is：The built-in channel mark in application program installation kit, when user's login application program
And during register account number, application platform obtains the channel mark out of application program installation kit, records the channel mark of acquisition
With application program account, and by channel corresponding to the channel mark of the acquisition, the ownership channel of the user is identified as.
The technology of the channel of above-mentioned existing identification user sources has the disadvantages that：
When multiple support channels promote a application program simultaneously, user downloads the installation kit of the application program and pacified
Dress, but not login and/or register account number, then, after user's login application program and register account number, application program
Platform records the channel mark in the installation kit of the login application program, it may appear that the channel mark of record and the installation kit downloaded
The inconsistent situation of interior channel mark, therefore the channels of same user can be incorporated into respectively as two channels, or, because
It is the installation kit downloaded at first from which channels that the user, which can not be determined, i.e. can not identify it is which channel exactly
It is the ownership channel of the user, so as to the accuracy of each channel promotion effect of impact evaluation.
The content of the invention
The embodiment of the present invention provides a kind of user profile recognition methods and device, it is intended to which solution in the prior art can not be accurate
Identification user ownership channel, so as to each channel promotion effect of impact evaluation accuracy.
First aspect of the embodiment of the present invention provides a kind of user profile recognition methods, including：
Obtain the first Identity Code that user first logs into the equipment of application program；
From the record information of the application program, the second Identity Code of the equipment for downloading installation kit is obtained, it is described
Installation kit is used for the program of application program described in storage running；
Compare first Identity Code and second Identity Code；
Corresponding channel recognition rule is performed according to comparison result, the ownership channel of the user is identified.
Second aspect of the embodiment of the present invention provides a kind of user profile identification device, including：
Acquiring unit, the first Identity Code for first logging into the equipment of application program for obtaining user, and, from institute
In the record information for stating application program, the second Identity Code of the equipment for downloading installation kit is obtained, the installation kit is used to deposit
The program of application program described in accumulating row；
Comparing unit, for comparing first Identity Code and second Identity Code；
Recognition unit, for performing corresponding channel recognition rule according to comparison result, to the ownership channel of the user
It is identified.
User profile recognition methods provided in an embodiment of the present invention and device, obtain user and first log into setting for application program
The first standby Identity Code, from the record information of the application program, obtain the second identity of the equipment for downloading installation kit
Identification code, the installation kit are used for the program of the storage running application program, compare first Identity Code and second identity
Identification code, corresponding channel recognition rule is performed according to comparison result, the ownership channel of the user is identified, relative to existing
The method of the channel of some identification user sources, the channel of the ownership channel, i.e. user sources of user can be identified exactly,
And then improve the accuracy of the subsequently recruitment evaluation to channel promotion.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention.
Fig. 1 is the schematic diagram of application scenarios provided in an embodiment of the present invention；
Fig. 2 is the structural representation of user profile identification device provided in an embodiment of the present invention；
Fig. 3 is the implementation process schematic diagram for the user profile recognition methods that first embodiment of the invention provides；
Fig. 4 is the implementation process schematic diagram for the user profile recognition methods that second embodiment of the invention provides；
Fig. 5 is the structural representation for the user profile identification device that third embodiment of the invention provides；
Fig. 6 is the structural representation for the user profile identification device that fourth embodiment of the invention provides.
Embodiment
To enable goal of the invention, feature, the advantage of the present invention more obvious and understandable, below in conjunction with the present invention
Accompanying drawing in embodiment, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described reality
It is only part of the embodiment of the present invention to apply example, and not all embodiments.Based on the embodiment in the present invention, people in the art
The every other embodiment that member is obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Fig. 1 shows a kind of exemplary application scene graph of above-mentioned user profile recognition methods, under the scene, including：
User profile identification device 10, application program management platform 11, channel management platform 120, channel platform 121 and terminal 20.
Application program management platform 11 can be a server, or multiple servers or server cluster, also
It can be cloud platform.Application program management platform 11 manages application program, and stores the primary installation kit of the application program, and
The account information of user.Wherein, the account information includes：The register account number and password of user, the Identity Code of terminal 20
(ID, identification) (e.g., the first Identity Code in above-mentioned user profile recognition methods), channel mark, login
The information such as time, wherein application program management platform 11 can be related to the client for the application program installed in the terminal 20
Connection.The primary installation kit of application program is sent to channel management platform 120 by application program management platform 11.
Channel management platform 120 can be a server, or multiple servers or server cluster, can be with
For cloud platform, the mark of each channels is packed into the primary installation kit of application program by channel management platform 120, and is generated
The installation kit of the application program, then it is handed down to channel platform 121 according to the mark in the installation kit of the application program.
Channel platform 121 can be a server, or multiple servers or server cluster, can also be cloud
Platform.For example, the channel platform 121 can be application program distribution platform, advertisement launching platform, search website service promote it is flat
Platform etc..The channel platform 121 is used for the download for providing the installation kit of application program, and records the download that user downloads application program
Behavioral data, wherein the download behavioral data include：The title of the application program of download, download the Identity Code of equipment (e.g.,
The second Identity Code in above-mentioned user profile recognition methods), download time, channel mark, wherein the channel mark be from
The channel mark obtained in the installation kit for the application program downloaded.
Terminal 20 can download the installation kit of application program from channel platform 121, and successfully install the application program
After installation kit, the application program is run.The terminal 20 can be the equipment such as mobile phone, tablet personal computer, desktop computer, notebook.One
The corresponding unique Identity Code of individual terminal 20, such as the first Identity Code in the embodiment of the present invention or the second identity mark
Know code, the Identity Code can be International Mobile Station Equipment Identification (IMEI, International Mobile Equipment
Identity), or the identification code pre-set.Specifically, the terminal 20 can be the embodiment of the present invention in first
The equipment of login application program or the equipment for downloading installation kit.
In embodiments of the present invention, by Identity Code corresponding to the terminal 20 and the user in the application program
Register account number is associated, and is that Identity Code corresponding to the terminal 20 is directly connected connection, therefore user in the present invention with user
Ownership channel can essentially be terminal ownership channel.
User profile identification device 10 can be computer, supercomputer or server, server cluster or
The equipment such as cloud platform, user profile identification device 10 can obtain respectively from application program management platform 11 and channel platform 121
Take the account information at family and download behavioral data.It should be noted that it is for service in Fig. 1 with user profile identification device 10
Application scenario diagram exemplified by device, naturally it is also possible to which user profile identification device 10 is replaced by the equipment such as computer.
It should be noted that above-mentioned account information and download behavioral data are the record information in the embodiment of the present invention.
Fig. 2 is the hardware structural representation of above-mentioned user profile identification device, as shown in Fig. 2 the device includes：Bus 1,
Processor 2, communication interface 3 and memory 4.Processor 2, communication interface 3, memory 4 are connected with each other by bus 1.
Wherein, bus 1 includes a path, and information is transmitted between each device of computer system.Processor 2 can be general
Processor, for example, central processing unit (CPU), network processing unit (NP, network processor) or microprocessor etc., also may be used
To be ASIC (ASIC, application-specific integrated circuit), or one or more
The individual integrated circuit for being used to control the present invention program program to perform.It can also be digital signal processor (DSP, Digital
Signal Processing), field programmable gate array (FPGA, Field-Programmable Gate Array) or its
His PLD.
Communication interface 3 may include the device using any transceiver, in order to which other equipment or communication network are communicated,
Such as Ethernet, wireless access network and WLAN.
The program for performing technical solution of the present invention is preserved in memory 4, operating system and other passes can also be preserved
Key business.Specifically, program can include program code, and the program code includes computer-managed instruction.More specifically, storage
Device 4 can include read-only storage (ROM, read-only memory), can storage information and instruction other kinds of dynamic
Storage device, magnetic disk storage, flash memory etc..
The processor 2 of user profile identification device 10 performs the program deposited in memory 4, and calls other to set
It is standby, available for realizing user profile recognition methods provided by the invention.
Referring to Fig. 3, Fig. 3 is the implementation process signal for the user profile recognition methods that first embodiment of the invention provides
Figure, can be applied in above-mentioned user profile identification device 10, mainly includes the following steps that：
S301, obtain the first Identity Code that user first logs into the equipment of application program.
The equipment for first logging into the application program can be the equipment such as mobile phone, tablet personal computer, desktop computer, notebook.Should
First Identity Code to distinguish the Identity Code of equipment, for example, if logged on equipment be Android mobile phone, first identity
Identification code can be International Mobile Station Equipment Identification (IMEI, International Mobile Equipment Identity)；Such as
The equipment that fruit logs in is the mobile phone of IOS systems, and first Identity Code can be advertisement indications (IDFA, Advertising
Identifier)；If equipment is computer, first Identity Code can be medium access control (MAC, Media
Access Control) address.
First logging into, which can represent that the user succeeds in registration first, logs in the account of the application program, and uses the note first
Successfully account logs in the application program to volume.This, which is first logged into, also may indicate that the user logs in the application program for the first time.
Application program in the embodiment of the present invention can be the application program for needing register account number to use, and such as chat soft
The application programs such as part, finance and money management class software.
S302, from the record information of the application program, obtain download installation kit equipment the second Identity Code.
The record information of the application program is stored in first logging into the channel in the installation kit source of the application program.Should
Installation kit is used for the program of the storage running application program.
The user download installation kit equipment explanation of nouns and citing with above-mentioned steps S301 in first log into this answer
It is identical with the equipment of program, similarly, the Name Resolution of second Identity Code and citing and the in above-mentioned steps S301
One Identity Code is identical, and here is omitted.
It should be noted that the channel in the embodiment of the present invention is above-mentioned channel platform 121.
S303, compare first Identity Code and second Identity Code.
The process of comparison is the process for judging whether first Identity Code is consistent with second Identity Code.
S304, corresponding channel recognition rule performed according to comparison result, the ownership channel of the user is identified.
The comparison result be used for represent first Identity Code equipment and second Identity Code equipment whether
Unanimously.It is channel recognition rule corresponding to inconsistent situation according to comparison result, to this if the comparison result is inconsistent
The ownership channel of user is identified；It is canal corresponding to consistent situation according to comparison result if the comparison result is consistent
Road recognition rule, the ownership channel of the user is identified.
In the embodiment of the present invention, the first Identity Code that user first logs into the equipment of application program is obtained, should from this
With in the record information of program, the second Identity Code of the equipment for downloading installation kit is obtained, compares first Identity Code
With second Identity Code, corresponding channel recognition rule is performed according to comparison result, the ownership channel of the user is carried out
Identification, relative to the method for the channel of existing identification user sources, the ownership channel of user can be identified exactly, that is, is used
The channel in family source, and then improve the recruitment evaluation of follow-up channel promotion.
Referring to Fig. 4, Fig. 4 is the implementation process signal for the user profile recognition methods that second embodiment of the invention provides
Figure, can be applied in above-mentioned user profile identification device 10, mainly includes the following steps that：
S401, obtain the first Identity Code that user first logs into the equipment of application program.
Referred on the equipment of login and the explanation of nouns and citing of the first Identity Code in above-mentioned steps S301
Description, here is omitted.
Further, how to judge that the user first logs into concretely comprising the following steps for the application program：
When user logs in the application program, the login account of the user is obtained；
Whether the login account for judging the user is existing login account；
Determine that the user is and first log into the application program.
Wherein, the user for first logging into the application program is new registration user.
The application program is the software program being installed in equipment, such as chat software, finance and money management class software application journey
Sequence.The login account is the account of the user's registration.
If so, then illustrating that the user is not the user of new registration, process terminates.If it is not, then perform step S402.
Step S402 and step S403 is identical with above-mentioned steps S302 and S303 respectively, and here is omitted.
S403, compare first Identity Code and second Identity Code.
If first Identity Code and second Identity Code are inconsistent, step S404 is performed, if unanimously, holding
Row step S406.
If S404, first Identity Code and second Identity Code are inconsistent, from first Identity Code
In the record information for the application program that corresponding equipment is downloaded first, the channel in the installation kit source of the application program is obtained
Channel mark.
First Identity Code and second Identity Code are equivalent to user identity is identified, i.e., if first logged into
The equipment of the equipment and download of the application program application program is inconsistent, it may be determined that is not same user.
Record information in step S404 be stored in first Identity Code corresponding to the application downloaded first of equipment
In the channel in the installation kit source of program.Wherein the channel is above-mentioned channel platform 121, and the channel mark of the acquisition can record
In the download behavioral data of above-mentioned channel platform 121 record, the channel mark is used for the channel for indicating that the application program is promoted,
The channel mark can be one or more combinations in numeral, letter, pattern and Chinese character.
S405, by channel corresponding to the channel mark of acquisition, be identified as the ownership channel of the user.
The ownership channel of the user represents it is that channel is somebody's turn to do for what the application program was brought as corresponding to the channel mark obtained
User.
If S406, first Identity Code are consistent with second Identity Code, obtain the user and download the application
The download time of the installation kit of program.
The download time of acquisition is that the time interval between the login time that the application program is first logged into the user is small
In or equal to preset duration time.The download time of the acquisition can be one or multiple.The download time of acquisition
It is the time that the user downloads the application program in a channel or multiple support channels.In actual applications, the channel is above-mentioned canal
Road platform 121, the login time are stored in the account information that above-mentioned application program management platform 11 records.In practical application
In, if obtaining multiple download times, duration of each download time respectively between the login time is required to be less than and is somebody's turn to do
Preset duration.
The numerical value of the preset duration is bigger, i.e., preset duration is longer, identifies that the ownership channel of the user is more accurate.In reality
In, the preset duration is relevant with the popularization duration of the application program, usually, when the preset duration is no more than the popularization
It is long.Preferably, the preset duration is 7 days.In addition, the preset duration can be relevant with caused data volume, due to preset duration
It is longer, then it is required to obtain and the data volume that handles is more, if data volume exceeds cpu load, operation exception easily occurs.
Further, if first Identity Code is consistent with second Identity Code, obtain the user and step on first
The login account of the application program is recorded, first Identity Code or second Identity Code and the login account are carried out pair
Should, according to first Identity Code or the corresponding relation of second Identity Code and the login account, obtain record letter
Breath.
By first Identity Code or the purpose of second Identity Code operation corresponding with login account progress
It is：Before the user first logs into the application program, above-mentioned application program management platform 11 and channel platform 121 are remembered respectively
The account information and download behavioral data of record are to represent to use with device id (the first Identity Code or the second Identity Code)
Family, by performing respective operations, can by login account and device id, and with device id represent user it is associated, so
Record subsequently, which can be obtained, from application program management platform 11 and channel platform 121 according to device id and login account the use
The related record information in family, such as above-mentioned account information and download behavioral data.
S407, download time earliest in the download time is chosen as target download time.
Earliest target download time access time be in order to ensure, the channel of the user attaching be download earliest should should
With the channel in the installation kit source of program.
S408, the first channel mark that record has the channel of target download time is obtained, and first log into the application
Second channel mark of the channel in the installation kit source of program.
When recording the download for the installation kit that the user downloads the application program in channel corresponding to first channel mark
Between be target download time.The download equipment that wherein user uses is first Identity Code or second Identity Code
Corresponding equipment.
The explanation of nouns of first channel mark and the second channel mark and the channel mark obtained in above-mentioned steps S404
Explanation of nouns it is identical, here is omitted, and first channel mark or second channel mark can be above-mentioned steps S404
The channel mark of middle acquisition.
S409, compare first channel mark and second channel mark.
If first channel mark and second channel mark are inconsistent, step S411 is performed；If the first channel mark
Knowledge is consistent with second channel mark, then performs step S410.
If S410, first channel mark are consistent with second channel mark, by canal corresponding to first channel mark
Channel corresponding to road or second channel mark, it is identified as the ownership channel of the user.
If S411, first channel mark and second channel mark are inconsistent, by corresponding to first channel mark
Channel, it is identified as the ownership channel of the user.
The explanation of the ownership channel of the user refers to above-mentioned steps S405.
If S412, first Identity Code are consistent with second Identity Code, and do not get and the login time
Between time interval be less than or equal to download time of the preset duration, then by channel corresponding to second channel mark, know
Not Wei the user ownership channel.
In the case where not getting, illustrate that the time interval is all higher than the preset duration.It is above-mentioned it is stated that when this is default
It is long relevant with promoting duration, if the time interval is more than the preset duration, then it represents that have been over promoting duration, thus it is excellent
First choose ownership channel of the channel corresponding to the second channel mark as the user.
In actual applications, login record is pre-set, when user first logs into application program, obtains what is first logged into
Login time, then download time that the duration between the login time is less than or equal to preset duration are added to the login
In record.Further, in step S406, the duration between the login time can be directly obtained from the login record
Less than or equal to the download time of preset duration.
The quantity of the user of each channel ownership of S413, statistics.
Identification to user attaching channel is completed by above-mentioned steps S401- steps S412.So can accurately it count
Go out the quantity for the user for belonging to each channel.
Wherein, the most channel of the quantity of the user of ownership is evaluated as the best channel of promotion effect.Then can also be according to
According to the quantity of the user of each channel ownership, the promotion expense of each channel is settled accounts, settlement process does not limit, e.g., can be with
The quantity for the user that each channel belongs to is multiplied by the unit price of unique user, the promotion expense total price of each channel is respectively obtained, may be used also
To set different unit prices to preset number of users, when the quantity of such as user of ownership is 5w, corresponding unique user is set
Monovalent A, when the quantity of the user of ownership is more than 5w, the monovalent B of corresponding unique user is set.
The promotion effect of each channel can more accurately be assessed by statistical result in above-mentioned steps S413 and settled accounts each
The promotion expense of channel, the good channel of promotion effect can be so filtered out, so as to improve the conversion ratio of popularization.
It should be noted that being described in the embodiment of the present invention with first embodiment identical, first embodiment phase is referred to
The description answered, here is omitted.
In the embodiment of the present invention, by comparing the second Identity Code for downloading equipment and the first body for first logging into equipment
Part identification code, and when first Identity Code is consistent with second Identity Code, further according to the first channel mark of comparison
Know and the result of the second channel mark, select and meet channel corresponding to preset duration and earliest download time time as user
Ownership channel, relative to the method for the channel of existing identification user sources, the ownership canal of user can be identified exactly
The channel in road, i.e. user sources, and then improve the accuracy of the subsequently recruitment evaluation to channel promotion and promotion expense clearing.
Referring to Fig. 5, Fig. 5 is the structural representation for the user profile identification device that third embodiment of the invention provides, it is
It is easy to illustrate, illustrate only the part related to the embodiment of the present invention.Before the user profile identification device of Fig. 5 examples can be
The executive agent of the user profile recognition methods of embodiment illustrated in fig. 3 offer is provided.The user profile identification device of Fig. 5 examples, it is main
Including：Acquiring unit 501, comparing unit 502 and recognition unit 503.Each functional module describes in detail as follows above：
Acquiring unit 501, the first Identity Code for first logging into the equipment of application program for obtaining user, and,
From the record information of the application program, the second Identity Code of the equipment for downloading installation kit is obtained.
First logging into, which can represent that the user succeeds in registration first, logs in the account of the application program, and uses the note first
Successfully account logs in the application program to volume.This, which is first logged into, also may indicate that the user logs in the application program for the first time.It is first
The secondary equipment for logging in the application program can be the equipment such as mobile phone, tablet personal computer, desktop computer, notebook.The first identity mark
Code is known to distinguish the Identity Code of equipment.
The installation kit is used for the program of the storage running application program.
The record information of the application program is stored in first logging into the channel in the installation kit source of the application program.
Comparing unit 502, for comparing first Identity Code and second Identity Code.
Recognition unit 503, for performing corresponding channel recognition rule according to comparison result, to the ownership channel of the user
It is identified.
The comparison result be used for represent first Identity Code equipment and second Identity Code equipment whether
Unanimously.It is channel recognition rule corresponding to inconsistent situation according to comparison result, to this if the comparison result is inconsistent
The ownership channel of user is identified；It is canal corresponding to consistent situation according to comparison result if the comparison result is consistent
Road recognition rule, the ownership channel of the user is identified.
The details of the present embodiment not to the greatest extent, refers to the description of foregoing embodiment illustrated in fig. 3, here is omitted.
In the embodiment of the present invention, acquiring unit 501 obtains the first identity mark that user first logs into the equipment of application program
Know code, from the record information of the application program, obtain the second Identity Code of the equipment for downloading installation kit, comparing unit
502 compare first Identity Code and second Identity Code, and recognition unit 503 performs corresponding canal according to comparison result
Road recognition rule, the ownership channel of the user is identified, can relative to the method for the channel of existing identification user sources
To identify the channel of the ownership channel, i.e. user sources of user exactly, and then improve subsequently to the effect of channel promotion
Assess the accuracy with promotion expense clearing.
Referring to Fig. 6, Fig. 6 is the structural representation for the user profile identification device that fourth embodiment of the invention provides, it is
It is easy to illustrate, illustrate only the part related to the embodiment of the present invention.Before the user profile identification device of Fig. 6 examples can be
The executive agent of the user profile recognition methods of Fig. 3 and embodiment illustrated in fig. 4 offer is provided.The user profile identification dress of Fig. 6 examples
Put, mainly include：Acquiring unit 601, comparing unit 602, recognition unit 603, statistic unit 604, the wherein recognition unit 603
Including：Obtain subelement 6031, identification subelement 6032 and subelement 6033 is set.Each functional module describes in detail such as above
Under：
Acquiring unit 601, the first Identity Code for first logging into the equipment of application program for obtaining user, and,
From the record information of the application program, the second Identity Code of the equipment for downloading installation kit is obtained, the installation kit is used to deposit
The program of the accumulating row application program.
The equipment that first logs into the application program, the equipment for the installation kit for downloading the application program, the first Identity Code
Explanation of nouns and citing with the second identity code refer to the associated description of above-mentioned embodiment illustrated in fig. 3, no longer superfluous herein
State.
Comparing unit 602, for comparing first Identity Code and second Identity Code.
First obtains subelement 6031, is used for, if differing for first Identity Code and second Identity Code
Cause, then in the record information for the application program downloaded first from equipment corresponding to first Identity Code, obtain the application
The channel mark of the channel in the installation kit source of program.
First Identity Code and second Identity Code are equivalent to user identity is identified, i.e., if first logged into
The equipment of the equipment and download of the application program application program is inconsistent, it may be determined that is not same user.
The record information be stored in first Identity Code corresponding to the installation of the application program downloaded first of equipment
In the channel for wrapping source.Wherein the channel is above-mentioned channel platform 121, and the channel mark of the acquisition can be recorded in above-mentioned channel
In the download behavioral data that platform 121 records, the channel mark is used for the channel for indicating that the application program is promoted, the channel mark
Can be one or more combinations in numeral, letter, pattern and Chinese character.
Subelement 6032 is identified, for channel corresponding to the channel mark by acquisition, is identified as the ownership channel of the user
The ownership channel of the user represents it is that channel is somebody's turn to do for what the application program was brought as corresponding to the channel mark obtained
User.
Subelement 6031 is obtained, if it is consistent with second Identity Code to be additionally operable to first Identity Code, is obtained
The user downloads the download time of the installation kit of the application program.
The download time of acquisition is that the time interval between the login time that the application program is first logged into the user is small
In or equal to preset duration time.The download time of the acquisition can be one or multiple.The download time of acquisition
It is the time that the user downloads the application program in a channel or multiple support channels.In actual applications, the channel is above-mentioned canal
Road platform 121, the login time are stored in the account information that above-mentioned application program management platform 11 records.In practical application
In, if obtaining multiple download times, duration of each download time respectively between the login time is required to be less than and is somebody's turn to do
Preset duration.
Further, subelement 6031 is obtained, if being additionally operable to first Identity Code and second Identity Code one
Cause, then obtain the login account that the user first logs into the application program；Subelement 6033 is set, for by the first identity mark
Know code or second Identity Code carried out with the login account it is corresponding, according to first Identity Code or the second identity mark
Know the corresponding relation of code and the login account, obtain the record information, such as above-mentioned account information and download behavioral data.
Subelement 6031 is obtained, is additionally operable to choose download time earliest in the download time as target download time.
Earliest target download time access time be in order to ensure, the channel of the user attaching be download earliest should should
With the channel in the installation kit source of program.
Subelement 6031 is obtained, is additionally operable to obtain the first channel mark of the channel that record has target download time, with
And first log into the second channel mark of the channel in the installation kit source of the application program.
When recording the download for the installation kit that the user downloads the application program in channel corresponding to first channel mark
Between be target download time.The download equipment that wherein user uses is first Identity Code or second Identity Code
Corresponding equipment.
Subelement 6032 is identified, is additionally operable to compare first channel mark and second channel mark.
If first channel mark is consistent with second channel mark, by channel corresponding to first channel mark or it is somebody's turn to do
Channel corresponding to second channel mark, it is identified as the ownership channel of the user.
Identify subelement 6032, if being additionally operable to first channel mark and second channel mark is inconsistent, by this
Channel corresponding to one channel mark, it is identified as the ownership channel of the user.
Subelement 6032 is identified, if it is consistent with second Identity Code to be additionally operable to first Identity Code, and is not obtained
The download time for being less than or equal to the preset duration with the time interval between the login time is got, then by the second channel mark
Channel corresponding to knowledge, it is identified as the ownership channel of the user.
In the case where not getting, illustrate that the time interval is all higher than the preset duration.It is above-mentioned it is stated that when this is default
It is long relevant with promoting duration, if the time interval is more than the preset duration, then it represents that have been over promoting duration, thus it is excellent
First choose ownership channel of the channel corresponding to the second channel mark as the user.
Statistic unit 604, the quantity of the user for counting each channel ownership.
Further, the most channel of the quantity of the user of ownership is evaluated as the best channel of promotion effect.Then count
The quantity for the user that unit 604 can also belong to according to each channel, is settled accounts, settlement process is not to the promotion expense of each channel
Limit, e.g., the quantity for the user that each channel belongs to can be multiplied by the unit price of unique user, respectively obtain the popularization of each channel
Expense total price, it can also set different unit prices, when the quantity of such as user of ownership is 5w, phase is set to preset number of users
The monovalent A of unique user is answered, when the quantity of the user of ownership is more than 5w, the monovalent B of corresponding unique user is set.
The promotion effect of each channel can more accurately be assessed by statistical result and settle accounts the promotion expense of each channel,
The good channel of promotion effect can be so filtered out, so as to improve the conversion ratio of popularization.
The details of the present embodiment not to the greatest extent, refers to the description of earlier figures 3 and embodiment illustrated in fig. 4, here is omitted.
In the embodiment of the present invention, compared by comparing unit 602 and download the second Identity Code of equipment and first log into
First Identity Code of equipment, and identify subelement 6032 when first Identity Code and second Identity Code one
During cause, further according to the result for comparing the first channel mark and the second channel mark, select and meet preset duration and the time is earliest
Ownership channel of the channel corresponding to download time as user, can relative to the method for the channel of existing identification user sources
To identify the channel of the ownership channel, i.e. user sources of user exactly, and then improve subsequently to the effect of channel promotion
Assess the accuracy with promotion expense clearing.
In multiple embodiments provided herein, it should be understood that disclosed systems, devices and methods, can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the module
Division, only a kind of division of logic function, can there is other dividing mode, such as multiple module or components when actually realizing
Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or
The mutual coupling discussed or direct-coupling or communication linkage can be the indirect couplings by some interfaces, device or module
Conjunction or communication linkage, can be electrical, mechanical or other forms.
The module illustrated as separating component can be or may not be physically separate, show as module
The part shown can be or may not be physical module, you can with positioned at a place, or can also be distributed to multiple
On mixed-media network modules mixed-media.Some or all of module therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional module in each embodiment of the present invention can be integrated in a processing module, can also
That modules are individually physically present, can also two or more modules be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, can also be realized in the form of software function module.
It should be noted that for foregoing each method embodiment, in order to which simplicity describes, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know
Know, embodiment described in this description belongs to preferred embodiment, and involved action and module might not all be this hairs
Necessary to bright.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiments.
It is above the user profile recognition methods and the description of device that are provided the embodiment of the present invention, for this area
Technical staff, according to the thought of the embodiment of the present invention, there will be changes, comprehensive in specific embodiments and applications
On, this specification content should not be construed as limiting the invention.
Claims (12)
- A kind of 1. user profile recognition methods, it is characterised in that including：Obtain the first Identity Code that user first logs into the equipment of application program；From the record information of the application program, the second Identity Code of the equipment for downloading installation kit, the installation are obtained Wrap the program for application program described in storage running；Compare first Identity Code and second Identity Code；Corresponding channel recognition rule is performed according to comparison result, the ownership channel of the user is identified.
- 2. according to the method for claim 1, it is characterised in that described that corresponding channel identification rule are performed according to comparison result Then, the ownership channel of the user is identified, including：It is corresponding from first Identity Code if first Identity Code and second Identity Code are inconsistent The record information of the application program downloaded first of equipment in, obtain the channel in the installation kit source of the application program Channel mark；By channel corresponding to the channel mark of acquisition, the ownership channel of the user is identified as.
- 3. according to the method for claim 1, it is characterised in that described that corresponding channel identification rule are performed according to comparison result Then, the ownership channel of the user is identified, in addition to：If first Identity Code is consistent with second Identity Code, obtains the user and download and described apply journey The download time of the installation kit of sequence, wherein the download time obtained is the login that the application program is first logged into the user Time interval between time is less than or equal to the time of preset duration；Download time earliest in the download time is chosen as target download time；Obtaining record has the first channel mark of channel of the target download time, and first logs into the application program Second channel mark of the channel in installation kit source；Compare first channel mark and second channel mark；If first channel mark and second channel mark are inconsistent, by canal corresponding to first channel mark Road, it is identified as the ownership channel of the user.
- 4. according to the method for claim 3, it is characterised in that described that corresponding channel identification rule are performed according to comparison result Then, the ownership channel of the user is identified, in addition to：If first Identity Code is consistent with second Identity Code, and does not get between the login time Time interval be less than or equal to the preset duration download time, then will channel corresponding to second channel mark, knowledge Not Wei the user ownership channel.
- 5. according to the method for claim 3, it is characterised in that if first Identity Code and the second identity mark Knowledge code is consistent, then methods described also includes：Obtain the login account that the user first logs into the application program；First Identity Code or second Identity Code are carried out with the login account it is corresponding, according to described The corresponding relation of one Identity Code or second Identity Code and the login account, obtains the record information.
- 6. according to the method for claim 1, it is characterised in that described that corresponding channel identification rule are performed according to comparison result Then, after the ownership channel of the user being identified, in addition to：Count the quantity of the user of each channel ownership.
- 7. a kind of user profile identification device, it is characterised in that described device includes：Acquiring unit, the first Identity Code for first logging into the equipment of application program for obtaining user, and, answered from described With the second Identity Code of the equipment for downloading installation kit in the record information of program, is obtained, the installation kit, which is used to store, to be transported The program of the row application program；Comparing unit, for comparing first Identity Code and second Identity Code；Recognition unit, for performing corresponding channel recognition rule according to comparison result, the ownership channel of the user is carried out Identification.
- 8. device according to claim 7, it is characterised in that the recognition unit includes：Subelement is obtained, if inconsistent for first Identity Code and second Identity Code, from described the In the record information for the application program that equipment corresponding to one Identity Code is downloaded first, the peace of the application program is obtained The channel mark of the channel in dress bag source；Subelement is identified, for channel corresponding to the channel mark by acquisition, is identified as the ownership channel of the user.
- 9. device according to claim 7, it is characterised in that the recognition unit includes：The acquisition subelement, if it is consistent with second Identity Code to be additionally operable to first Identity Code, obtain The user downloads the download time of the installation kit of the application program, wherein the download time obtained be with the user first Log in the time that the time interval between the login time of the application program is less than or equal to preset duration；And download time earliest in the download time is chosen as target download time；And the first channel mark that record has the channel of the target download time is obtained, and first log into the application Second channel mark of the channel in the installation kit source of program；The identification subelement, it is additionally operable to compare first channel mark and second channel mark；And if first channel mark and second channel mark are inconsistent, first channel mark is corresponding Channel, be identified as the ownership channel of the user.
- 10. device according to claim 9, it is characterised in thatThe identification subelement, if it is consistent with second Identity Code to be additionally operable to first Identity Code, and do not obtain The download time that the time interval between the login time is less than or equal to the preset duration is got, then by described second Channel corresponding to channel mark, it is identified as the ownership channel of the user.
- 11. device according to claim 9, it is characterised in thatThe acquisition subelement, if it is consistent with second Identity Code to be additionally operable to first Identity Code, obtain The user first logs into the login account of the application program；The recognition unit also includes：Subelement is set, for first Identity Code or second Identity Code to be carried out with the login account It is corresponding, according to first Identity Code or the corresponding relation of second Identity Code and the login account, obtain The record information.
- 12. device according to claim 7, it is characterised in that described device also includes：Statistic unit, the quantity of the user for counting each channel ownership.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710606714.0A CN107404481B (en) | 2017-07-24 | 2017-07-24 | User information recognition methods and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710606714.0A CN107404481B (en) | 2017-07-24 | 2017-07-24 | User information recognition methods and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107404481A true CN107404481A (en) | 2017-11-28 |
| CN107404481B CN107404481B (en) | 2019-01-04 |
Family
ID=60401416
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710606714.0A Active CN107404481B (en) | 2017-07-24 | 2017-07-24 | User information recognition methods and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107404481B (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108628616A (en) * | 2018-05-11 | 2018-10-09 | 北京奇艺世纪科技有限公司 | A kind of determination method and device of App installations channel |
| CN109271778A (en) * | 2018-09-21 | 2019-01-25 | 掌阅科技股份有限公司 | Using installation source differentiating method, electronic equipment and computer storage medium |
| CN109801095A (en) * | 2018-12-14 | 2019-05-24 | 平安普惠企业管理有限公司 | Method, apparatus and computer equipment based on the track cloud monitoring, tracing H5 to APP |
| CN110457547A (en) * | 2019-07-31 | 2019-11-15 | 游艺星际(北京)科技有限公司 | Search term recommendation and methods of exhibiting and relevant apparatus |
| CN110969470A (en) * | 2018-09-30 | 2020-04-07 | 武汉斗鱼网络科技有限公司 | APP popularization condition monitoring method, storage medium, electronic device and system |
| CN111210333A (en) * | 2019-12-12 | 2020-05-29 | 上海淇玥信息技术有限公司 | Channel flow statistical method and device for financial products |
| CN112434242A (en) * | 2019-08-26 | 2021-03-02 | 腾讯科技（深圳）有限公司 | Statistical method, device, server and storage medium for application program downloading channel |
| CN113781137A (en) * | 2020-09-28 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Channel information display method, display device, computer system and storage medium |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103617544A (en) * | 2013-11-27 | 2014-03-05 | 友盟同欣（北京）科技有限公司 | Channel effect monitoring method and system |
| CN104835066A (en) * | 2015-05-25 | 2015-08-12 | 北京京东尚科信息技术有限公司 | Embarking channel selection method and system |
| US20150310517A1 (en) * | 2014-04-29 | 2015-10-29 | Nhn Entertainment Corporation | Method and system for tracking marketing channel of application |
| CN105282254A (en) * | 2015-11-05 | 2016-01-27 | 厦门游力信息科技有限公司 | Method and system for identifying application distribution channel |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN106874273A (en) * | 2015-12-11 | 2017-06-20 | 广州市动景计算机科技有限公司 | Channel information statistical method, device and system |
-
2017
- 2017-07-24 CN CN201710606714.0A patent/CN107404481B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103617544A (en) * | 2013-11-27 | 2014-03-05 | 友盟同欣（北京）科技有限公司 | Channel effect monitoring method and system |
| US20150310517A1 (en) * | 2014-04-29 | 2015-10-29 | Nhn Entertainment Corporation | Method and system for tracking marketing channel of application |
| CN104835066A (en) * | 2015-05-25 | 2015-08-12 | 北京京东尚科信息技术有限公司 | Embarking channel selection method and system |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN105282254A (en) * | 2015-11-05 | 2016-01-27 | 厦门游力信息科技有限公司 | Method and system for identifying application distribution channel |
| CN106874273A (en) * | 2015-12-11 | 2017-06-20 | 广州市动景计算机科技有限公司 | Channel information statistical method, device and system |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108628616A (en) * | 2018-05-11 | 2018-10-09 | 北京奇艺世纪科技有限公司 | A kind of determination method and device of App installations channel |
| CN109271778A (en) * | 2018-09-21 | 2019-01-25 | 掌阅科技股份有限公司 | Using installation source differentiating method, electronic equipment and computer storage medium |
| CN110969470A (en) * | 2018-09-30 | 2020-04-07 | 武汉斗鱼网络科技有限公司 | APP popularization condition monitoring method, storage medium, electronic device and system |
| CN109801095A (en) * | 2018-12-14 | 2019-05-24 | 平安普惠企业管理有限公司 | Method, apparatus and computer equipment based on the track cloud monitoring, tracing H5 to APP |
| CN110457547A (en) * | 2019-07-31 | 2019-11-15 | 游艺星际(北京)科技有限公司 | Search term recommendation and methods of exhibiting and relevant apparatus |
| CN112434242A (en) * | 2019-08-26 | 2021-03-02 | 腾讯科技（深圳）有限公司 | Statistical method, device, server and storage medium for application program downloading channel |
| CN111210333A (en) * | 2019-12-12 | 2020-05-29 | 上海淇玥信息技术有限公司 | Channel flow statistical method and device for financial products |
| CN113781137A (en) * | 2020-09-28 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Channel information display method, display device, computer system and storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107404481B (en) | 2019-01-04 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107404481A (en) | User profile recognition methods and device | |
| CN106202117B (en) | Data processing method and device and server | |
| US20200236184A1 (en) | Method, electronic device and computer storage medium for pushing information | |
| CN104717743B (en) | Mobile terminal method for tracing and system based on signalling analysis | |
| CN113412608B (en) | Content pushing method and device, server and storage medium | |
| CN104133765B (en) | The test case sending method of network activity and test case server | |
| CN113412607B (en) | Content pushing method and device, mobile terminal and storage medium | |
| CN110197402B (en) | User label analysis method, device, equipment and storage medium based on user group | |
| CN113505272B (en) | Control method and device based on behavior habit, electronic equipment and storage medium | |
| CN105408894B (en) | A kind of user identity classification determines method and device | |
| CN106856474A (en) | A kind of processing method and processing device of checking information | |
| CN109168138A (en) | The recognition methods for the number of changing, device and equipment in net | |
| CN110874301A (en) | Method and device for acquiring program pause information | |
| CN105959306A (en) | IP address identification method and device | |
| CN107105103A (en) | A kind of information solicitation method and information solicitation device | |
| CN108345508A (en) | Interface calls test method and device | |
| CN110032499B (en) | Page user loss analysis method and device, server and readable storage medium | |
| CN105094810B (en) | Data processing method and device based on CGI(Common gateway interface) plug-in unit | |
| CN106815742A (en) | A kind of sending method of electronic ticket data, device and electronic equipment | |
| CN102999581B (en) | Measure data access and real-time ordering system for business large user | |
| CN111782684B (en) | Distribution network electronic handover information matching method and device | |
| CN112560961B (en) | Target identification method and device based on graph clustering, electronic equipment and storage medium | |
| CN109246282A (en) | The storage method and device of call-information, storage medium, electronic device | |
| CN106714097B (en) | Method for determining wireless local area network deployment information, method for positioning terminal and related device | |
| CN115967906A (en) | User resident position identification method, terminal, electronic device and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |