CN108628616A - A kind of determination method and device of App installations channel - Google Patents
A kind of determination method and device of App installations channel Download PDFInfo
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- CN108628616A CN108628616A CN201810449442.2A CN201810449442A CN108628616A CN 108628616 A CN108628616 A CN 108628616A CN 201810449442 A CN201810449442 A CN 201810449442A CN 108628616 A CN108628616 A CN 108628616A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/60—Software deployment
- G06F8/61—Installation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
This application discloses the determination method and devices that a kind of App installs channel to recycle the success set-up time to generate the identifier for unique mark target device by first determining the successful set-up times of target App on the target device；And the click record that each channels for obtaining target App provide；Due to carrying the successful set-up time of target App in the identifier of target device, if according to the identifier of target device, the click information of target device can be determined from these click records, it can determine the target App installed on target device, be installed by providing the channels of the facility information.As it can be seen that for each expanded APP, method provided by the present application can accurate statistics go out the App is successfully installed by which channels in which equipment.
Description
Technical field
This application involves the determination method and devices that field of computer technology more particularly to a kind of App install channel.
Background technology
Currently, the owner of some application programs (Application, abbreviation App), it will usually pass through one or more canals
The App is promoted in road, for example, by channels such as apple application program shop (i.e. appstore), today's tops to the App
It is promoted.
However, for the owner of the App, it is desirable to know which user equipment be by which channels at
Work(is mounted with the App, to based on valuable statistical data such as these acquisition of information conversion ratios.Wherein, the conversion ratio can
To refer to the App in the conversion ratio of each channels, it can specifically refer to user's total amount that the App has been browsed in corresponding channels
With the ratio between user's total amount of the actual installation App.
But existing method can only get the number of users for clicking the App from channels, and can not determine these
Whether it is really mounted with the App on user equipment used by a user, it is thus impossible to count which which equipment promoted by
The App is successfully installed in channel, and then the valuable statistical data such as can not be accurately obtained conversion ratio.
Invention content
The main purpose of the embodiment of the present application is to provide a kind of determination method and device of App installations channel, about one
A expanded App, can accurate statistics go out the App is successfully installed by which channels in which equipment.
A kind of determination method of App installations channel is proposed in the application first aspect, is applied to server, including：
First identifier symbol is obtained, when carrying the successful installations of target App on the target device in the first identifier symbol
Between；
The click record that each channels of the target App provide is obtained, is had recorded in the click record each
Click click information of the user using pointing device to the target App；
It is accorded with according to the first identifier, the corresponding click information of the target device is determined from click record；
The channels of determined click information will be provided, the installation of the target App is installed as the target device
Channel.
In an optional implementation manner, the first identifier symbol is according to the success set-up time and is described
First generating random number of success set-up time configuration.
In an optional implementation manner, the click letter for clicking user using pointing device to the target App
Breath is the corresponding second identifier symbol of the pointing device, and the second identifier symbol is to click the target according to the click user
App's clicks the time and is second generating random number for clicking time configuration；First random number carries institute
The unique information that target device has is stated, second random number carries the unique information that the pointing device has, described
Target device is identical as the information type of the unique information of the pointing device；
Then, described to be accorded with according to the first identifier, determine the corresponding point of the target device from click record
Information is hit, including：
The extraction equipment identification information from click record, wherein the device identifying information includes preset time model
The corresponding second identifier symbol of the interior each click pointing device used by a user for clicking the target App is enclosed, when described default
Between range refer to since it is described success the set-up time before preset duration；
From the device identifying information, extraction carries the second identifier symbol of first random number；
The second identifier extracted is accorded with, as the corresponding click information of the target device.
In an optional implementation manner, the click letter for clicking user using pointing device to the target App
Breath, which is the click user, has the click time of the target App and the pointing device using the pointing device
Unique information；
Then, the method further includes：
The unique information that the target device has is obtained, the unique information of the target device and the pointing device is
Identical presupposed information type；
Correspondingly, described to be accorded with according to the first identifier, determine that the target device corresponds to from click record
Click information, including：
The extraction equipment identification information from click record, wherein the device identifying information includes preset time model
Enclose the unique information that the interior click pointing device used by a user for clicking the target App has, the preset time range
Be since the set-up time before preset duration；
From the device identifying information, unique information identical with the unique information that the target device has is extracted；
By the corresponding click information of the unique information extracted, as the corresponding click information of the target device.
In an optional implementation manner, the success set-up time is Greenwich Mean Time.
The determination method that channel is installed corresponding to above-mentioned App is installed determining for channel present applicant proposes a kind of App and is filled
It sets, including：
First acquisition unit carries target App for obtaining first identifier symbol, in the first identifier symbol and is set in target
The standby upper successful set-up time；
Second acquisition unit, the click record that each channels for obtaining the target App provide, the click
Click information of each click user using pointing device to the target App is had recorded in record；
Information determination unit determines that the target is set for being accorded with according to the first identifier from click record
Standby corresponding click information；
Channel determination unit, the channels for that will provide determined click information are installed as the target device
The installation channel of the target App.
In an optional implementation manner, the first identifier symbol is according to the success set-up time and is described
First generating random number of success set-up time configuration.
In an optional implementation manner, the click letter for clicking user using pointing device to the target App
Breath is the corresponding second identifier symbol of the pointing device, and the second identifier symbol is to click the target according to the click user
App's clicks the time and is second generating random number for clicking time configuration；First random number carries institute
The unique information that target device has is stated, second random number carries the unique information that the pointing device has, described
Target device is identical as the information type of the unique information of the pointing device；Then, described information determination unit includes：
First extraction subelement, for the extraction equipment identification information from click record, wherein the equipment identification
Information includes that each click pointing device used by a user corresponding second of the target App is clicked in preset time range
Identifier, the preset time range refer to since it is described success the set-up time before preset duration；
Second extraction subelement, for from the device identifying information, extraction carries the of first random number
Two identifiers；
First is used as subelement, for according with the second identifier extracted, as the corresponding click letter of the target device
Breath.
In an optional implementation manner, the click letter for clicking user using pointing device to the target App
Breath, which is the click user, has the click time of the target App and the pointing device using the pointing device
Unique information；
Then, the first acquisition unit is additionally operable to obtain the unique information that the target device has, the target device
It is identical as the information type of the unique information of the pointing device；
Correspondingly, described information determination unit includes：
Third extracts subelement, for the extraction equipment identification information from click record, wherein the equipment identification
Information includes the unique letter clicked the click pointing device used by a user of the target App in preset time range and had
Breath, the preset time range be since the set-up time before preset duration；
4th extraction subelement, for from the device identifying information, extraction to have unique with the target device
The identical unique information of information；
Second is used as subelement, for by the corresponding click information of the unique information extracted, as the target device
Corresponding click information.
In an optional implementation manner, the success set-up time is Greenwich Mean Time.
The embodiment of the present application provides a kind of determination method and device of App installations channel, if being mounted with one in certain equipment
The equipment is known as target device herein, and the App is known as target App by a App, first determines target App on the target device
The successful set-up time, and utilize the success set-up time generate for unique mark target device identifier；Due to target
App can be promoted by one or more channels, when different user or same user's multipass channels click mesh
After marking App, which can collect these and click record, and therefore, each channels that can obtain target App provide
Click record；Due to carrying the successful set-up time of target App in the identifier of target device, if according to target device
Identifier, can determine the click information of target device from these click records, can determine and pacify on target device
The target App of dress is installed by providing the channels of the facility information.As it can be seen that for each expanded APP, this
Inventive embodiments can accurate statistics go out the App is successfully installed by which channels in which equipment.
Description of the drawings
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the application
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 is that App provided by the embodiments of the present application installs the Sample Scenario figure of the determination method of channel in practical applications；
Fig. 2 is one of the flow chart for the determination method that a kind of App provided by the embodiments of the present application installs channel；
Fig. 3 is the two of the flow chart for the determination method that a kind of App provided by the embodiments of the present application installs channel；
Fig. 4 is the three of the flow chart for the determination method that a kind of App provided by the embodiments of the present application installs channel；
Fig. 5 is the schematic diagram for the determination device embodiment that a kind of App provided by the embodiments of the present application installs channel.
Specific implementation mode
To keep the purpose, technical scheme and advantage of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
In attached drawing, technical solutions in the embodiments of the present application is clearly and completely described, it is clear that described embodiment is
Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art
The every other embodiment obtained without making creative work, shall fall in the protection scope of this application.
For the ease of explaining, first the application scenarios of the application in practice are introduced below.
Referring to Fig. 1, it illustrates the Sample Scenario figure of the application in practical applications, App provided by the present application installs canal
The determination method in road be applied to include target device and server hardware scene in；Wherein, target device be refer to installation,
Run the terminal device of App, such as smart mobile phone, tablet computer etc.；Server is the equipment for referring to communicate with terminal, is terminal
The service equipment that data are supported is provided.
The actual application of the application is illustrated below, as shown in Figure 1, can be mounted on target device 101
Multiple App, if necessary to determine the wherein installation channel of some target App, then target device 101 is needed itself the first
One identifier is sent to server 103, wherein carries successful peace of the target device 101 to target App in first identifier symbol
ETL estimated time of loading.It is sent in addition, each channels 102 of target App can also record the click of target App in respective channel
To server 103, wherein the click record of each App channels 102 has recorded each click user on respective channel respectively to be made
With respective pointing device to the click information of target App.Server 103 is receiving the first of the transmission of target device 101
After the click record that identifier and App channels 102 are sent, understand the target App's carried in being accorded with according to first identifier
The success set-up time determines the corresponding click information of target device, then server by inquiring each click record
103 install the channel of target App using the App channels for providing the click information as target device, to obtain
App installs the definitive result 104 of channel, and as shown in fig. 1, server 103 can preserve each determining knot in the form of a list
Fruit, if channel 1 is the channel that target device 1 installs target App；Channel 2 is the channel that target device 5 installs target App；
Channel N is the channel etc. that target device 3 installs target App.In this way, can accurate statistics go out which which equipment pushed away by
Target App is successfully installed in wide channel.
Based on use above scene, this application provides a kind of determination methods that App installs channel, below to this method into
Row is introduced.Wherein, when installing App by certain channels, the channels for successfully installing the App are defined as by the present embodiment
Channel is installed.
Referring to Fig. 2, it illustrates the flow chart that a kind of App provided by the embodiments of the present application installs the determination method of channel,
This method can be applied in server 103, as shown in Fig. 2, this approach includes the following steps：
Step 201：First identifier symbol is obtained, the successes of target App on the target device are carried in first identifier symbol
Set-up time；
In practical applications, target device is the terminal device for referring to installation, running App, such as smart mobile phone, tablet electricity
Brain etc.；The first identifier symbol of target device carries successful set-up time of the target device to target App.Target device is first
The successful set-up times of target App on the target device are determined, since distinct device may be in synchronization success installation targets
Therefore App can utilize the success set-up time to generate the first identifier symbol of the unique mark success set-up time, and should
First identifier symbol is sent to server.
By target device be one be mounted with the smart mobile phone of target App for illustrate, for example, a mobile phone from
App downloads channel (such as appstore or today's tops) and downloads the installation kit of target App and installed, to install
It can determine successful set-up times of the target App on mobile phone in the process.Then mobile phone generates first using the set-up time
Identifier.Then, first identifier symbol is sent to the server of the App owners, so, the mobile phone that server is got
Successful set-up time of the mobile phone to target App is carried in first identifier symbol.
In the embodiment of the present application, in order to accurately determine that App installs channel, a kind of optional embodiment is, this
The successful set-up time in application is Greenwich Mean Time.
It, can be to same time, the user couple of different time zone according to the successful set-up time in different time zone and time zone
The successful set-up time of target App is unified for Greenwich Mean Time, and as the last time, it is in order to rear to be carried out conversion
The continuous successful set-up time according to unified format generates the first identifier symbol of target device, in order to subsequently with App channels
In click record carry out matching inquiry and go out the click information of target device.
In the embodiment of the present application, a kind of optional embodiment is that above-mentioned first identifier symbol is successfully pacified according to described
ETL estimated time of loading and be the success set-up time configuration first generating random number.
During specific implementation, target device generate first identifier symbol be according to target device to target App at
The work(set-up time and be success set-up time configuration first generating random number.That is, it includes successfully that first identifier symbol, which is,
The identification information of set-up time and the first random number.Wherein, the meaning of random number is to ensure that distinct device is installed in synchronization
When target App, it is the installation implemented on different devices that server, which can distinguish, and the meaning of the first random number is just
Be that server can be distinguished using first random number it is that target App is successfully installed in the target device.
Server executes step 202 after the first identifier symbol for getting target device.
Step 202：The click record that each channels of target App provide is obtained, is had recorded in click record every
One clicks click information of the user using pointing device to target App；
In the present embodiment, pointing device is the terminal device for referring to installation, running App, such as smart mobile phone, tablet
Computer etc.；It refers to the user that clicking operation is carried out on pointing device to click user；Click information refers to related to clicking operation
Information.
During specific implementation, server gets the click record that each channels of target App provide, each point
It hits in record and has recorded each pointing device for using of click user in each channels to the click information of target App,
In, click information contains click user and clicks the click time of target App in channels and can embody click use
The relevant information of the uniqueness at family.
It is illustrated so that target device is a smart mobile phone, target App is App1 as an example, for example, in order to determine the intelligence
The installation channel of the App1 installed on energy mobile phone, server will get user from each channels of App1 and click App1's
Record is clicked, the pointing device that each click user uses is had recorded in each click record and clicks App1 in each channels
Click information, for example, user M clicks App1 at 14 points in afternoon on January 1st, 2018 in channels 1；User N exists
On January 2nd, 2018 clicks App1 etc. at 20 points in channels 3 at night.
Server executes step 203 after the click record that each channels for obtaining target App provide.
Step 203：It is accorded with according to first identifier, the corresponding click information of target device is determined from clicking in record；
During specific implementation, server is every the first identifier symbol and target App for getting target device generation
After the click record that one channels provide, the successful set-up time carried in being accorded with according to first identifier and the first random number, from
It clicks in record and determines the corresponding click information of target device.
Step 204：The channels of determined click information will be provided, the installation as target device installation targets App
Channel.
During specific implementation, server, can after the click information that will be extracted is as the click information of target device
The click record provided according to each channels of step 202 determines that the click information is which channels provides, to
It can be using the channels as the channel of target device installation targets App.
As can be seen from the above-described embodiment, the determination method of App provided by the present application installation channel is first determining target App
The successful set-up time on the target device, and the success set-up time is utilized to generate the mark for unique mark target device
Symbol；Since target App can be promoted by one or more channels, when different user or same user's multipass are promoted
After channel clicks target App, which can collect these and click record, therefore, can obtain each of target App and push away
The click record that wide channel provides；Due to carrying the successful set-up time of target App in the identifier of target device, if root
According to the identifier of target device, the click information of target device can be determined from these click records, can determine mesh
The target App installed on marking device is installed by providing the channels of the facility information.As it can be seen that being pushed away for each
Wide APP, the embodiment of the present invention can accurate statistics go out the App is successfully installed by which channels in which equipment.
Next, the specific implementation mode of above-mentioned steps 203 is introduced.
In the first optional embodiment, the first identifier symbol of the target device in the embodiment of the present application is contained into
Work(set-up time and the first random number；And click and have recorded a plurality of click information in record, each click information corresponds to a bit
The clicking operation of equipment is hit, which can be the corresponding second identifier symbol of the pointing device, and second identifier symbol is root
What strong point hit that user clicks target App clicks the time and to click the second generating random number of time configuration；Wherein,
One random number carries the unique information that target device has, and the second random number carries the unique information that pointing device has,
If the unique information of target device and pointing device is identical presupposed information type.
In the embodiment of the present application, the first identifier symbol of target device is the successful installation by target device to target App
Time and the first random number are constituted, wherein when the first random number can be target device according to it to the successful installation of target App
Between and target device unique information generate, wherein the unique information of equipment refer to equipment itself it is exclusive mark letter
Breath, energy one equipment of unique mark, that is, different equipment has different unique informations.For example, unique letter of target device
Breath can be ad identifier (identifierForIdentifier, IDFA) when target device installs target App, mutually
Networking protocol address (Internet Protocol, IP), user agent (User Agent) etc. can utilize one of which to believe
Breath or combined information embody the uniqueness of target device.
Therefore, IDFA when the first random number can be target device success installation targets App or IP or User Agent
Equal unique informations, due to this carry the unique information that target device has, can be embodied using the unique information this at
The uniqueness of work(set-up time, so as to utilize first identifier symbol unique mark success set-up time.
And when the click user generates the click information of the target App for corresponding pointing device using pointing device
Second identifier symbol when, with first identifier accord with it is similar, second identifier symbol be then by user using pointing device in channels
The middle click time for clicking target App and the second random number are constituted, wherein the second random number can click user to pass through click
The unique informations such as IDFA or IP or User Agent when equipment click target App, due to what is had this carry pointing device
Unique information, therefore the uniqueness of click time can be embodied using the unique information, so as to be accorded with only using second identifier
One identifies the click time.
It should be noted that target device is identical as the information type of the unique information of pointing device, for example, the default letter
Ceasing type is all IDFA information or is all IP information or is all User Agent information etc..
Based on the above embodiment, referring to Fig. 3, " server is accorded with according to first identifier, from clicking and recording in step 203
Determine the corresponding click information of target device ", it can specifically include following steps：
Step S301：The extraction equipment identification information from click record, wherein when the device identifying information includes default
Between the corresponding second identifier symbol of each click pointing device used by a user of the target App is clicked in range, it is described pre-
If time range refer to since it is described success the set-up time before preset duration in.
Server accords with according to first identifier and extracts device identifying information from click record, wherein device identifying information
The corresponding second identifier symbol of pointing device used in target App is clicked including each click user in preset time range,
That is, server be from click record in extract the corresponding second identifier symbol of each pointing device in each App channels.
Wherein, preset time range is configured to the successful set-up time of target App according to target device, is that this is successfully installed
Time start before preset duration in.For example, before preset time range being set to since the success set-up time
5 minutes within.
Step S302：From the device identifying information, extraction carries the second identifier symbol of first random number.
In order to accurately determine the download channel of target App, and target device is inquired from all pointing devices,
Server extracts above equipment identification information in being recorded first from click, i.e., (the success set-up time opens in first time
In preset duration before beginning) each pointing device corresponding second identifier symbol that click behavior occurs, then according to the first mark
Know the first random number in symbol, is extracted from above equipment identification information and carry identical with the first random number second at random
Several second identifier symbol, that is to say, that the second random number that the second identifier symbol that server extracts includes will be with first at random
Number is identical.
Step S303：The second identifier extracted is accorded with, the click information as the target device.
Since the first random number carries the unique information that target device has, the second random number carries pointing device tool
Some unique informations, and the unique information of target device and pointing device is identical presupposed information type.That, it is intended that
Carrying the second identifier of the second random number, to accord with corresponding pointing device corresponding with the first identifier symbol of the first random number is carried
Target device be same equipment, so, the pointing device click record in click information, that is, the pointing device
Second identifier accords with, and is exactly that target device downloads corresponding click information when target App, is successfully installed after click.Also
It is to say, server can accord with the second identifier extracted, the click information as target device.
It illustrates, it is assumed that target device is a smart mobile phone, and entitled " mobile phone A ", target App's is entitled
" App2 ", and mobile phone A is according to the successfully time of installation App2 and the first random number (such as IDFA information of equipment of itself)
Generate first identifier symbol.Assuming that have another smart mobile phone in pointing device, and it is entitled " mobile phone B ", in clicking record, hand
The corresponding click information of one click behavior of machine B accords with for second identifier, and second identifier symbol is the click according to mobile phone B to App2
What time and the second random number (such as IDFA information of equipment of itself) generated.If successfully being installed to App2 from mobile phone A
Time start before preset duration in, server inquires and the from the second identifier symbol for clicking all devices in recording
Identical second random number of one random number, and this second random number is exactly that mobile phone B corresponds to include second in second identifier symbol
Random number, then since the first random number and the second random number carry the unique of the same type that mobile phone A and mobile phone B have respectively
Information illustrates that mobile phone B and mobile phone A are exactly same portion's smart mobile phone.Therefore, server can be by the pointing device extracted i.e.
The second identifier of " mobile phone B " accord with as target device be " mobile phone A " click information.
Server executes step 204 after the second identifier that will be extracted is accorded with as the click information of target device.
Step 204 is illustrated, if server is used as mesh in the second identifier symbol for the pointing device " mobile phone B " that will be extracted
After the click information of marking device " mobile phone A ", before since target device " mobile phone A " is to the target App success set-up times
In preset duration, when " mobile phone A " and " mobile phone B " is same equipment, if " mobile phone B " is clicked on App channels M
Target App, then App channels M can serve as the channel of target device " mobile phone A " installation targets App.
In second of optional embodiment, the first identifier symbol of the target device in the embodiment of the present application is contained into
Work(set-up time and the first random number；And click and have recorded a plurality of click information in record, each click information corresponds to a bit
The clicking operation of equipment is hit, which can be not only the corresponding second identifier symbol of pointing device, can also be that click is used
The unique information that family has the click time of target App and pointing device using pointing device.When click information is to click
When the unique information that user has the click time of target App and pointing device using pointing device, server remains to standard
The standby installation channel for determining App.The embodiment is introduced below.
When the click user is to click user to set using click to the click information of the target App using pointing device
When the standby unique information having to the click time of target App and pointing device, the unique information which has is just
Refer to IDFA, IP, UserAgent etc. when pointing device clicks target App, one of which information or combination letter can be utilized
It ceases to embody the uniqueness of pointing device.In addition, after target device successfully installs App, it can be by target when App starts for the first time
The first identifier symbol of equipment issues server, while can also be attached to the unique information of target device having sending server,
Such as IDFA of target device when installing target App, IP, User Agent etc., one of which information or combination can be utilized
Information embodies the uniqueness of target device.
In practical applications, according to the successful set-up time to target App of target device, combining target equipment has
Unique information, for success the set-up time configuration the first random number generating algorithm it is as follows：
M=99999999, for ensureing that the random number range ultimately produced is (0~99999999)；
X=arc4random_uniform (m) generates a random number for calling system random function；
Y=floor (m* (0.6180339877*x%1)), multiplication hashing, it is therefore an objective to reduce the possibility that random number repeats
Property, fractional part is taken after random number x is multiplied a coefficient 0.6180339877, then be multiplied with m.
The first random number in the first identifier symbol of target device can be obtained by above-mentioned algorithm, improve mark target
The uniqueness of equipment.
It should be noted that target device is identical as the information type of the unique information of pointing device, for example, the default letter
Ceasing type is all IDFA information or is all IP information or is all User Agent information etc..
Based on the above embodiment, referring to Fig. 4, " server is accorded with according to first identifier, from clicking and recording in step 203
Determine the corresponding click information of target device ", it can specifically include following steps：
Step S401：The extraction equipment identification information from click record, wherein device identifying information includes preset time model
Enclose the click user of interior click target App the unique information that has of used pointing device, the preset time range be
Preset time before since the success set-up time is long.
Server accords with according to first identifier and extracts device identifying information from click record, wherein device identifying information
The unique information that pointing device has used in user's click target App is clicked including each in preset time range,
That is server extracts the unique information of each pointing device in each App channels in being recorded from click.Wherein, it presets
Time range is configured to the successful set-up time of target App according to target device, is to start the success set-up time
In preset duration before, for example, preset time range can be set to since success the set-up time before 3 minutes it
It is interior.
Step S402：From the device identifying information, extract identical with the unique information that target device has unique
Information.
In order to accurately determine the download channel of target App, and target device is inquired from all pointing devices,
Server first from click record in extract device identifying information, i.e., it is (described when successfully installing in the described preset time range
Between start before preset duration in) occur click behavior each pointing device corresponding click time and each click
The unique information that equipment itself has.Then the unique information being had according to target device is carried from above equipment identification information
Take out unique information identical with the unique information that target device has.
Step S403：By the corresponding click information of the unique information extracted, as the corresponding click of the target device
Information.
It is identical due to extracting the unique information that unique information and target device have, that was, it is intended that with should
The pointing device of unique information and target device are same equipment, so, which is clicking the click letter in recording
Breath, that is, the unique information that the pointing device has the click time of target App and the pointing device, is exactly target device
Corresponding click information when target App is downloaded, is successfully installed after click.That is, server can will be extracted
The corresponding click information of unique information, the click information as target device.
It illustrates, it is assumed that target device is a smart mobile phone, and entitled " mobile phone C ", target App's is entitled
" App3 ", and mobile phone C is according to the successfully time of installation App3 and the first random number (such as IDFA information of equipment of itself)
First identifier symbol is generated, and the unique information IDFA that first identifier symbol and equipment itself have is sent to server.It is false
Entitled " mobile phone D " if there is another smart mobile phone in pointing device, in clicking record, mobile phone D one click behaviors correspond to
Click information be user clicks the click time of App3 by mobile phone D and mobile phone D has unique information IDFA, if
In preset duration before since mobile phone C is to the App3 success set-up times, server is according to the equipment unique information of mobile phone C
IDFA finds same equipment unique information IDFA, and this from the click information for clicking all devices in recording
Unique information IDFA is exactly the equipment unique information IDFA of mobile phone D, this illustrates that mobile phone D and mobile phone C are exactly same portion's intelligence hand
Machine.Therefore, server can be by the corresponding click informations of equipment unique information IDFA of the pointing device extracted i.e. " mobile phone D "
Click information as target device mobile phone C.
Server executes after using the corresponding click information of the unique information extracted as the click information of target device
Step 204.
Step 204 is illustrated, if server is in the corresponding point of unique information for the pointing device " mobile phone D " that will be extracted
After hitting click information of the information as target device " mobile phone C ", when successfully being installed to target App from target device " mobile phone C "
Between start before preset duration in, when " mobile phone C " and " mobile phone D " are same equipment, if " mobile phone D " is promoted in App
The target App clicked on channel N, then App channels N can serve as the canal of target device " mobile phone C " installation targets App
Road.
As can be seen from the above-described embodiment, it is to click user using pointing device to mesh when clicking the click information in recording
When the unique information that the click time of mark App and pointing device have, the determination side of App installations channel provided by the present application
Method is the first successful set-up times of determining target App on the target device, and generates target device using the success set-up time
First identifier symbol；Since target App can be promoted by one or more channels, when different user or same user are multiple
After clicking target App by certain channels, which can collect these and click record, therefore, can obtain target
The click record that each channels of App provide；Due to carrying the success of target App in the first identifier symbol of target device
Set-up time, if according to the unique information that the first identifier of target device symbol and target device have, it can be from these points
It hits in record and determines the click information of target device, can determine the target App installed on target device, be that offer is provided
The channels installation of the facility information.As it can be seen that for each expanded APP, the embodiment of the present invention being capable of accurate statistics
Go out the App is successfully installed by which channels in which equipment.
Shown in Figure 5, the application also provides a kind of determination device embodiment of App installations channel, which can be
Server, the device may include：
First acquisition unit 501 carries target App in mesh for obtaining first identifier symbol in the first identifier symbol
The successful set-up time on marking device；
Second acquisition unit 502, the click record that each channels for obtaining the target App provide are described
Click the click information that each click user is had recorded in record using pointing device to the target App；
Information determination unit 503 determines the target for being accorded with according to the first identifier from click record
The corresponding click information of equipment；
Channel determination unit 504, the channels for that will provide determined click information are pacified as the target device
Fill the installation channel of the target App.
In the application in some possible realization methods, first identifier symbol be according to the success set-up time and
For the first generating random number that the set-up time configures described successfully.
In the application in some possible realization methods, the click user is using pointing device to the target App's
Click information is the corresponding second identifier symbol of the pointing device, and the second identifier symbol is to click institute according to the click user
That states target App clicks time and second generating random number for the click time configuration；First random number is taken
With the unique information that the target device has, second random number carries unique letter that the pointing device has
Breath, the target device are identical as the information type of the unique information of the pointing device；Then, described information determination unit 504
Including：
First extraction subelement, for the extraction equipment identification information from click record, wherein the equipment identification
Information includes that each click pointing device used by a user corresponding second of the target App is clicked in preset time range
Identifier, the preset time range refer to since it is described success the set-up time before preset duration；
Second extraction subelement, for from the device identifying information, extraction carries the of first random number
Two identifiers；
First is used as subelement, for according with the second identifier extracted, as the corresponding click letter of the target device
Breath.
In the application in some possible realization methods, the click user is using pointing device to the target App's
Click information is that the click user sets the click time of the target App and the click using the pointing device
The standby unique information having；
Then, the first acquisition unit is additionally operable to obtain the unique information that the target device has, the target device
It is identical as the information type of the unique information of the pointing device；
Correspondingly, described information determination unit 504 includes：
Third extracts subelement, for the extraction equipment identification information from click record, wherein the equipment identification
Information includes the unique letter clicked the click pointing device used by a user of the target App in preset time range and had
Breath, the preset time range be since the set-up time before preset duration；
4th extraction subelement, for from the device identifying information, extraction to have unique with the target device
The identical unique information of information；
Second is used as subelement, for by the corresponding click information of the unique information extracted, as the target device
Corresponding click information.
In the application in some possible realization methods, the success set-up time is Greenwich Mean Time.
As can be seen from the above-described embodiment, the determination method of App provided by the present application installation channel is first determining target App
The successful set-up time on the target device, and the success set-up time is utilized to generate the mark for unique mark target device
Symbol；Since target App can be promoted by one or more channels, when different user or same user's multipass are promoted
After channel clicks target App, which can collect these and click record, therefore, can obtain each of target App and push away
The click record that wide channel provides；Due to carrying the successful set-up time of target App in the identifier of target device, if root
According to the identifier of target device, the click information of target device can be determined from these click records, can determine mesh
The target App installed on marking device is installed by providing the channels of the facility information.As it can be seen that being pushed away for each
Wide APP, the embodiment of the present invention can accurate statistics go out the App is successfully installed by which channels in which equipment.
As seen through the above description of the embodiments, those skilled in the art can be understood that above-mentioned implementation
All or part of step in example method can add the mode of required general hardware platform to realize by software.Based on such
Understand, substantially the part that contributes to existing technology can be in the form of software products in other words for the technical solution of the application
It embodies, which can be stored in a storage medium, such as ROM/RAM, magnetic disc, CD, including several
Instruction is used so that a computer equipment (can be the network communications such as personal computer, server, or Media Gateway
Equipment, etc.) execute method described in certain parts of each embodiment of the application or embodiment.
It should be noted that each embodiment is described by the way of progressive in this specification, each embodiment emphasis is said
Bright is all difference from other examples, and just to refer each other for identical similar portion between each embodiment.For reality
For applying device disclosed in example, since it is corresponded to the methods disclosed in the examples, so description is fairly simple, related place
Referring to method part illustration.
It should also be noted that, herein, relational terms such as first and second and the like are used merely to one
Entity or operation are distinguished with another entity or operation, without necessarily requiring or implying between these entities or operation
There are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to contain
Lid non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
The foregoing description of the disclosed embodiments enables professional and technical personnel in the field to realize or use the application.
Various modifications to these embodiments will be apparent to those skilled in the art, as defined herein
General Principle can in other embodiments be realized in the case where not departing from spirit herein or range.Therefore, the application
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest range caused.
Claims (10)
1. a kind of determination method of App installations channel, which is characterized in that including：
First identifier symbol is obtained, the successful set-up times of target App on the target device are carried in the first identifier symbol；
The click record that each channels of the target App provide is obtained, each click is had recorded in the click record
User is using pointing device to the click information of the target App；
It is accorded with according to the first identifier, the corresponding click information of the target device is determined from click record；
The channels of determined click information will be provided, the installation channel of the target App is installed as the target device.
2. according to the method described in claim 1, it is characterized in that, first identifier symbol is according to the success set-up time
And it is the first generating random number that the set-up time configures described successfully.
3. according to the method described in claim 2, it is characterized in that, the click user uses pointing device to the target
The click information of App is the corresponding second identifier symbol of the pointing device, and the second identifier symbol is according to the click user
That clicks the target App clicks time and the second generating random number for the click time configuration；Described first with
Machine number carries the unique information that the target device has, and second random number, which carries the pointing device, to be had only
One information, the target device are identical as the information type of the unique information of the pointing device；
Then, described to be accorded with according to the first identifier, the corresponding click letter of the target device is determined from click record
Breath, including：
The extraction equipment identification information from click record, wherein the device identifying information includes in preset time range
Click the corresponding second identifier symbol of each click pointing device used by a user of the target App, the preset time model
Enclose refer to since it is described success the set-up time before preset duration；
From the device identifying information, extraction carries the second identifier symbol of first random number；
The second identifier extracted is accorded with, as the corresponding click information of the target device.
4. according to the method described in claim 1, it is characterized in that, the click user uses pointing device to the target
The click information of App is that the click user uses click time and the point of the pointing device to the target App
Hit the unique information that equipment has；
Then, the method further includes：
Obtain the unique information that the target device has, the information of the target device and the unique information of the pointing device
Type is identical；
Then, described to be accorded with according to the first identifier, the corresponding click letter of the target device is determined from click record
Breath, including：
The extraction equipment identification information from click record, wherein the device identifying information includes in preset time range
Click the unique information that the click pointing device used by a user of the target App has, the preset time range be from
The set-up time start before preset duration；
From the device identifying information, unique information identical with the unique information that the target device has is extracted；
By the corresponding click information of the unique information extracted, as the corresponding click information of the target device.
5. method according to any one of claims 1 to 4, which is characterized in that the success set-up time is Greenwich
Time.
6. a kind of determining device of App installations channel, which is characterized in that including：
First acquisition unit carries target App on the target device for obtaining first identifier symbol in the first identifier symbol
The successful set-up time；
Second acquisition unit, the click record that each channels for obtaining the target App provide, the click record
In have recorded each click user using pointing device to the click information of the target App；
Information determination unit determines the target device pair for being accorded with according to the first identifier from click record
The click information answered；
Channel determination unit, the channels for determined click information will to be provided, described in target device installation
The installation channel of target App.
7. device according to claim 6, which is characterized in that the first identifier symbol is according to the success set-up time
And it is the first generating random number that the set-up time configures described successfully.
8. device according to claim 7, which is characterized in that the click user is using pointing device to the target
The click information of App is the corresponding second identifier symbol of the pointing device, and the second identifier symbol is according to the click user
That clicks the target App clicks time and the second generating random number for the click time configuration；Described first with
Machine number carries the unique information that the target device has, and second random number, which carries the pointing device, to be had only
One information, the target device are identical as the information type of the unique information of the pointing device；Then, described information determination unit
Including：
First extraction subelement, for the extraction equipment identification information from click record, wherein the device identifying information
The corresponding second identifier of each click pointing device used by a user including clicking the target App in preset time range
Symbol, the preset time range refer to since it is described success the set-up time before preset duration；
Second extraction subelement, for from the device identifying information, extraction to carry the second mark of first random number
Know symbol；
First is used as subelement, for according with the second identifier extracted, as the corresponding click information of the target device.
9. device according to claim 6, which is characterized in that the click user is using pointing device to the target
The click information of App is that the click user uses click time and the point of the pointing device to the target App
Hit the unique information that equipment has；
Then, the first acquisition unit is additionally operable to obtain the unique information that the target device has, the target device and institute
The information type for stating the unique information of pointing device is identical；
Correspondingly, described information determination unit includes：
Third extracts subelement, for the extraction equipment identification information from click record, wherein the device identifying information
The unique information that click pointing device used by a user including clicking the target App in preset time range has, institute
State preset time range be since the set-up time before preset duration；
4th extraction subelement, for the unique information that from the device identifying information, extraction has with the target device
Identical unique information；
Second is used as subelement, for by the corresponding click information of the unique information extracted, being corresponded to as the target device
Click information.
10. according to claim 6 to 9 any one of them device, which is characterized in that the success set-up time is Greenwich
Time.
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