CN108628616B - Method and device for determining App installation channel - Google Patents
Method and device for determining App installation channel Download PDFInfo
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- CN108628616B CN108628616B CN201810449442.2A CN201810449442A CN108628616B CN 108628616 B CN108628616 B CN 108628616B CN 201810449442 A CN201810449442 A CN 201810449442A CN 108628616 B CN108628616 B CN 108628616B
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Abstract
The application discloses a method and a device for determining an App installation channel, wherein successful installation time of a target App on target equipment is determined firstly, and then an identifier for uniquely identifying the target equipment is generated by utilizing the successful installation time; acquiring click records provided by each promotion channel of the target App; because the identifier of the target device carries the successful installation time of the target App, if the click information of the target device can be determined from the click records according to the identifier of the target device, the target App installed on the target device can be determined, and the target App is installed through a popularization channel providing the device information. Therefore, for each promoted APP, the method provided by the application can accurately count which devices successfully install the App through which promotion channels.
Description
Technical Field
The application relates to the technical field of computers, in particular to a method and a device for determining an App installation channel.
Background
Currently, some Application owners typically promote the App through one or more channels, such as apple App store (appstore), today's headline, and so on.
However, for the App owner, he wants to know which user devices successfully installed the App through which promotion channels, and thus obtain valuable statistics such as conversion rate based on this information. The conversion rate may refer to a conversion rate of the App in each promotion channel, and specifically may refer to a ratio of a total amount of users browsing the App in a corresponding promotion channel to a total amount of users actually installing the App.
However, the existing method can only acquire the number of users clicking the App from the promotion channel, and cannot determine whether the App is really installed on the user equipment used by the users, so that the user equipment cannot count which equipment successfully installs the App through which promotion channel, and further cannot accurately acquire valuable statistical data such as conversion rate.
Disclosure of Invention
The embodiment of the application mainly aims to provide a method and a device for determining an App installation channel, and the App can accurately count which devices successfully install the App through which popularization channels.
In a first aspect of the present application, a method for determining an App installation channel is provided, which is applied to a server, and includes:
acquiring a first identifier, wherein the first identifier carries the successful installation time of a target App on target equipment;
acquiring click records provided by each promotion channel of the target App, wherein the click records record click information of each click user on the target App by using click equipment;
according to the first identifier, determining click information corresponding to the target equipment from the click record;
and taking the promotion channel providing the determined click information as an installation channel for installing the target App by the target equipment.
In an alternative implementation, the first identifier is generated according to the successful installation time and a first random number configured for the successful installation time.
In an optional implementation manner, the click information of the click user on the target App by using a click device is a second identifier corresponding to the click device, and the second identifier is generated according to the click time of the click user on the target App and a second random number configured for the click time; the first random number carries unique information which the target device has, the second random number carries unique information which the clicking device has, and the information types of the unique information of the target device and the clicking device are the same;
then, the determining, according to the first identifier, click information corresponding to the target device from the click record includes:
extracting equipment identification information from the click record, wherein the equipment identification information comprises a second identifier corresponding to a click equipment used by each click user for clicking the target App within a preset time range, and the preset time range refers to a preset duration before the successful installation time;
extracting a second identifier carrying the first random number from the device identification information;
and taking the extracted second identifier as click information corresponding to the target device.
In an optional implementation manner, the click information of the click user on the target App by using a click device is click time of the click user on the target App by using the click device and unique information of the click device;
then, the method further comprises:
acquiring unique information of the target equipment, wherein the unique information of the target equipment and the unique information of the clicking equipment are of the same preset information type;
correspondingly, the determining, according to the first identifier, click information corresponding to the target device from the click record includes:
extracting equipment identification information from the click record, wherein the equipment identification information comprises unique information of a click equipment used by a click user for clicking the target App within a preset time range, and the preset time range is preset duration before the installation time;
extracting unique information identical to the unique information that the target device has from the device identification information;
and taking the click information corresponding to the extracted unique information as the click information corresponding to the target equipment.
In an alternative implementation, the successful installation time is greenwich mean time.
Corresponding to the method for determining the App installation channel, the application provides a device for determining the App installation channel, and the device comprises:
the device comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a first identifier, and the first identifier carries the successful installation time of a target App on target equipment;
the second acquisition unit is used for acquiring click records provided by each promotion channel of the target App, and the click records record click information of each click user on the target App by using click equipment;
the information determining unit is used for determining click information corresponding to the target equipment from the click record according to the first identifier;
and the channel determining unit is used for taking a promotion channel providing the determined click information as an installation channel for installing the target App by the target equipment.
In an alternative implementation, the first identifier is generated according to the successful installation time and a first random number configured for the successful installation time.
In an optional implementation manner, the click information of the click user on the target App by using a click device is a second identifier corresponding to the click device, and the second identifier is generated according to the click time of the click user on the target App and a second random number configured for the click time; the first random number carries unique information which the target device has, the second random number carries unique information which the clicking device has, and the information types of the unique information of the target device and the clicking device are the same; then, the information determination unit includes:
the first extraction subunit is configured to extract device identification information from the click record, where the device identification information includes a second identifier corresponding to a click device used by each click user who clicks the target App within a preset time range, and the preset time range is a preset duration from the successful installation time to the previous time;
a second extracting subunit, configured to extract, from the device identification information, a second identifier carrying the first random number;
and the first sub-unit is used for taking the extracted second identifier as click information corresponding to the target device.
In an optional implementation manner, the click information of the click user on the target App by using a click device is click time of the click user on the target App by using the click device and unique information of the click device;
the first obtaining unit is further configured to obtain unique information that the target device has, where information types of the unique information of the target device and the unique information of the pointing device are the same;
accordingly, the information determination unit includes:
a third extraction subunit, configured to extract device identification information from the click record, where the device identification information includes unique information of a click device used by a click user who clicks the target App within a preset time range, and the preset time range is a preset duration before the installation time;
a fourth extraction subunit operable to extract, from the device identification information, the same unique information as that the target device has;
and the second as a subunit, configured to use the click information corresponding to the extracted unique information as the click information corresponding to the target device.
In an alternative implementation, the successful installation time is greenwich mean time.
The embodiment of the application provides a method and a device for determining an App installation channel, if an App is installed on certain equipment, the equipment is called target equipment, the App is called a target App, successful installation time of the target App on the target equipment is determined, and an identifier for uniquely identifying the target equipment is generated by utilizing the successful installation time; the target App can be popularized through one or more channels, and after different users or the same user clicks the target App through a certain popularization channel for multiple times, the popularization channel can collect the click records, so that the click records provided by each popularization channel of the target App can be obtained; because the identifier of the target device carries the successful installation time of the target App, if the click information of the target device can be determined from the click records according to the identifier of the target device, the target App installed on the target device can be determined, and the target App is installed through a popularization channel providing the device information. Therefore, for each promoted APP, the embodiment of the invention can accurately count which devices successfully install the APP through which promotion channels.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a scene illustration of a method for determining an App installation channel in actual application according to an embodiment of the present application;
fig. 2 is a flowchart of a method for determining an App installation channel according to an embodiment of the present application;
fig. 3 is a second flowchart of a method for determining an App installation channel according to an embodiment of the present application;
fig. 4 is a third flowchart of a method for determining an App installation channel according to an embodiment of the present application;
fig. 5 is a schematic diagram of an embodiment of an App installation channel determination device provided in the embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
For convenience of explanation, the following description will first discuss an application scenario of the present application in practice.
Referring to fig. 1, which shows an exemplary scenario of the application in practical application, the method for determining an App installation channel provided by the application is applied to a hardware scenario including a target device and a server; the target device is a terminal device capable of installing and running an App, such as a smart phone, a tablet computer and the like; the server is a device capable of communicating with the terminal, and is a service device for providing data support for the terminal.
As shown in fig. 1, a plurality of apps may be loaded on the target device 101, and if an installation channel of a certain target App needs to be determined, the target device 101 needs to send a first identifier of the target device 101 to the server 103, where the first identifier carries a successful installation time of the target App by the target device 101. In addition, each promotion channel 102 of the target App also sends the click record of the target App in the respective channel to the server 103, wherein the click record of each App promotion channel 102 records the click information of each click user on the target App by using the respective click device on the respective channel. After receiving a first identifier sent by the target device 101 and a click record sent by the App promotion channel 102, the server 103 determines click information corresponding to the target device by querying each click record according to successful installation time of the target App carried in the first identifier, and then the server 103 takes the App promotion channel provided with the click information as a channel for the target device to install the target App, so as to obtain a determination result 104 of the App installation channel, as shown in fig. 1, the server 103 may store each determination result in a list form, for example, the channel 1 is a channel for the target device 1 to install the target App; the channel 2 is a channel for installing the target App by the target equipment 5; channel N is the channel for the target device 3 to install the target App, and so on. Therefore, the target App can be accurately counted, wherein the target App is successfully installed on the equipment through the popularization channels.
Based on the application scenario, the application provides a method for determining an App installation channel, and the method is introduced below. When an App is installed through a certain popularization channel, the popularization channel in which the App is successfully installed is defined as an installation channel in the embodiment.
Referring to fig. 2, which shows a flowchart of a method for determining an App installation channel provided in an embodiment of the present application, the method may be applied to the server 103, as shown in fig. 2, and the method includes the following steps:
step 201: acquiring a first identifier, wherein the first identifier carries the successful installation time of a target App on target equipment;
in practical application, the target device refers to a terminal device capable of installing and running an App, such as a smart phone, a tablet computer, and the like; the first identifier of the target device carries the successful installation time of the target device on the target App. The target device firstly determines the successful installation time of the target App on the target device, and since different devices may successfully install the target App at the same time, a first identifier uniquely identifying the successful installation time can be generated by using the successful installation time, and the first identifier is sent to the server.
For example, a mobile phone downloads an installation package of the target App from an App download channel (such as appstore or a today's headline) and installs the installation package, so that the successful installation time of the target App on the mobile phone can be determined in the installation process. The handset then generates a first identifier using the installation time. Then, the first identifier is sent to the server of the App owner, so that the first identifier of the mobile phone acquired by the server carries the successful installation time of the mobile phone on the target App.
In the embodiment of the application, in order to accurately determine the App installation channel, an optional implementation manner is that the successful installation time in the application is greenwich mean time.
According to the successful installation time in different time zones and time zones, the successful installation time of the target App by users in the same time and different time zones can be unified into Greenwich mean time which is used as the final time, and the conversion is carried out so as to generate a first identifier of the target equipment according to the successful installation time in a unified format, so that the click information of the target equipment can be conveniently inquired by matching the click information in the App popularization channel.
In an embodiment of the present application, an optional implementation manner is that the first identifier is generated according to the successful installation time and a first random number configured for the successful installation time.
In a specific implementation process, the first identifier generated by the target device is generated according to a successful installation time of the target device on the target App and a first random number configured for the successful installation time. That is, the first identifier is identification information including a successful installation time and a first random number. The meaning of the random number is to ensure that the server can distinguish the installation implemented on different devices when different devices install the target App at the same time, and the meaning of the first random number is that the server can distinguish that the target device successfully installs the target App by using the first random number.
After acquiring the first identifier of the target device, the server executes step 202.
Step 202: acquiring click records provided by each promotion channel of the target App, wherein the click records record click information of each click user on the target App by using click equipment;
in this embodiment, the pointing device refers to a terminal device capable of installing and running an App, such as a smart phone, a tablet computer, and the like; the clicking user refers to a user who performs clicking operation on the clicking equipment; the click information refers to information related to a click operation.
In the specific implementation process, the server acquires click records provided by each promotion channel of the target App, and click information of the target App in each promotion channel by click equipment used by each click user is recorded in each click record, wherein the click information comprises click time of the click user clicking the target App in the promotion channel and relevant information capable of reflecting uniqueness of the click user.
Taking a target device as a smartphone and a target App as App1 for example, in order to determine an installation channel of App1 installed on the smartphone, the server acquires click records of a user clicking App1 from each popularization channel of App1, and each click record records click information of clicking App1 in each popularization channel by a click device used by each click user, for example, a user M clicks App1 in popularization channel 1 at 14 pm on 1/2018; the user N clicks App1 and the like in the promotion channel 3 at 20 pm in 1 month and 2 days in 2018.
After acquiring the click record provided by each promotion channel of the target App, the server executes step 203.
Step 203: according to the first identifier, determining click information corresponding to the target equipment from the click record;
in the specific implementation process, after acquiring a first identifier generated by the target device and a click record provided by each promotion channel of the target App, the server determines click information corresponding to the target device from the click record according to successful installation time and a first random number carried in the first identifier.
Step 204: and taking the promotion channel providing the determined click information as an installation channel for installing the target App by the target equipment.
In a specific implementation process, after the server uses the extracted click information as the click information of the target device, it may determine which promotion channel the click information is provided according to the click record provided by each promotion channel in step 202, so that the promotion channel may be used as a channel for installing the target App on the target device.
It can be seen from the above embodiments that the method for determining an App installation channel provided by the present application determines the successful installation time of a target App on a target device first, and generates an identifier for uniquely identifying the target device by using the successful installation time; the target App can be popularized through one or more channels, and after different users or the same user clicks the target App through a certain popularization channel for multiple times, the popularization channel can collect the click records, so that the click records provided by each popularization channel of the target App can be obtained; because the identifier of the target device carries the successful installation time of the target App, if the click information of the target device can be determined from the click records according to the identifier of the target device, the target App installed on the target device can be determined, and the target App is installed through a popularization channel providing the device information. Therefore, for each promoted APP, the embodiment of the invention can accurately count which devices successfully install the APP through which promotion channels.
Next, a specific embodiment of step 203 will be described.
In a first optional implementation manner, the first identifier of the target device in the embodiment of the present application includes a successful installation time and a first random number; the click record records a plurality of pieces of click information, each piece of click information corresponds to the click operation of a click device, the click information can be a second identifier corresponding to the click device, and the second identifier is generated according to the click time of a click user for clicking the target App and a second random number configured for the click time; the first random number carries unique information of the target device, the second random number carries unique information of the pointing device, and if the unique information of the target device and the unique information of the pointing device are the same preset information type, the first random number and the second random number are different.
In this embodiment of the application, the first identifier of the target device is composed of a successful installation time of the target device to the target App and a first random number, where the first random number may be generated by the target device according to the successful installation time of the target device to the target App and unique information of the target device, where the unique information of the device refers to unique identification information of the device itself, and can uniquely identify one device, that is, different devices, and has different unique information. For example, the unique information of the target device may be an advertisement Identifier (IDFA), an Internet Protocol address (IP), a User Agent (User Agent), and the like when the target device installs the target App, and one or combination of the information may be used to represent the uniqueness of the target device.
Therefore, the first random number can be unique information such as IDFA, IP or User Agent when the target device successfully installs the target App, and the unique information of the target device is carried, so that the uniqueness of the successful installation time can be embodied by the unique information, and the successful installation time can be uniquely identified by the first identifier.
And when the click information of the target App by the click User through the click device is a second identifier generated by the corresponding click device, the second identifier is similar to the first identifier, the second identifier is composed of click time for the User to click the target App in the promotion channel through the click device and a second random number, wherein the second random number can be unique information such as IDFA, IP or User Agent when the click User clicks the target App through the click device, and the unique information of the click device is carried, so that the unique information can be used for embodying the uniqueness of the click time, and the click time can be uniquely identified by the second identifier.
It should be noted that the information types of the unique information of the target device and the pointing device are the same, for example, the preset information types are all IDFA information, or all IP information, or all User Agent information, and the like.
Based on the foregoing embodiment, referring to fig. 3, in step 203, "the server determines click information corresponding to the target device from the click record according to the first identifier," which may specifically include the following steps:
step S301: and extracting equipment identification information from the click record, wherein the equipment identification information comprises a second identifier corresponding to the click equipment used by each click user for clicking the target App within a preset time range, and the preset time range is within a preset time length before the successful installation time.
The server extracts the equipment identification information from the click records according to the first identifiers, wherein the equipment identification information comprises second identifiers corresponding to click equipment used by each click user for clicking the target App within a preset time range, namely the server extracts the second identifiers corresponding to the click equipment in each App popularization channel from the click records. The preset time range is set according to the successful installation time of the target App by the target equipment and is within the preset time length before the successful installation time starts. For example, the preset time range may be set to be within 5 minutes before the successful installation time.
Step S302: extracting a second identifier carrying the first random number from the device identification information.
In order to accurately determine a downloading channel of a target App and query target equipment from all clicking equipment, a server firstly extracts the equipment identification information from a click record, namely a second identifier corresponding to each clicking equipment having a click behavior within a first time (within a preset time before the successful installation time begins), and then extracts a second identifier carrying a second random number which is the same as the first random number from the equipment identification information according to the first random number in the first identifier, namely the second random number contained in the second identifier extracted by the server is the same as the first random number.
Step S303: and using the extracted second identifier as click information of the target device.
Since the first random number carries unique information that the target device has, the second random number carries unique information that the pointing device has, and the unique information of the target device and the pointing device are of the same preset information type. That means, the pointing device corresponding to the second identifier carrying the second random number and the target device corresponding to the first identifier carrying the first random number are the same device, so that the pointing information in the pointing record of the pointing device, that is, the second identifier of the pointing device, is the pointing information corresponding to the target device downloading the target App, and the pointing device is successfully installed after being clicked. That is, the server may use the extracted second identifier as click information of the target device.
For example, assume that the target device is a smartphone named "cell a", the target App is named "App 2", and cell a generates the first identifier according to the time when App2 was successfully installed and the first random number (e.g., IDFA information of its own device). Assuming that there is another smart phone in the pointing device, named "phone B", in the pointing record, the pointing information corresponding to the one-click behavior of the phone B is a second identifier, and the second identifier is generated according to the click time of the phone B on App2 and a second random number (for example, IDFA information of the own device). If the server inquires a second random number which is the same as the first random number from the second identifiers of all the devices in the click record within a preset time length before the time when the App2 is successfully installed by the mobile phone A is started, and the second random number is the second random number contained in the second identifier corresponding to the mobile phone B, the mobile phone B and the mobile phone A are the same smart phone due to the fact that the first random number and the second random number respectively carry the same type of unique information of the mobile phone A and the mobile phone B. Therefore, the server may use the extracted second identifier of the pointing device, i.e., "handset B", as the click information of the target device, i.e., "handset a".
The server performs step 204 after taking the extracted second identifier as click information of the target device.
For example, in step 204, if the server uses the extracted second identifier of the pointing device "mobile phone B" as the pointing information of the target device "mobile phone a", and within a preset time period before the time when the target device "mobile phone a" successfully installs the target App starts, when "mobile phone a" and "mobile phone B" are the same device, if "mobile phone B" is the target App clicked on the App promotion channel M, the App promotion channel M may be used as a channel for the target device "mobile phone a" to install the target App.
In a second optional implementation manner, the first identifier of the target device in the embodiment of the present application includes a successful installation time and a first random number; and a plurality of pieces of click information are recorded in the click record, each piece of click information corresponds to the click operation of one click device, and the click information can be not only a second identifier corresponding to the click device, but also the click time of the click user on the target App by using the click device and unique information possessed by the click device. When the click information is the click time of the click user on the target App by using the click device and the unique information of the click device, the server can still prepare to determine the installation channel of the App. This embodiment will be described below.
When the click information of the click user on the target App by using the click device is the click time of the click user on the target App by using the click device and the unique information of the click device, the unique information of the click device refers to IDFA, IP, Useragent and the like when the click device clicks the target App, and the uniqueness of the click device can be embodied by using one or combination of the information. In addition, after the target device successfully installs the App, the first identifier of the target device is sent to the server when the App is started for the first time, and meanwhile, unique information of the target device is sent to the server, for example, IDFA, IP, User Agent and the like when the target device installs the target App, and the uniqueness of the target device can be embodied by using one kind of information or combined information.
In practical application, according to the successful installation time of the target device to the target App, and in combination with the unique information of the target device, a generation algorithm of a first random number configured for the successful installation time is as follows:
99999999, which is used to ensure the range of the random number generated finally is (0-99999999);
x ═ arc4random _ uniform (m), used for calling the random function of the system and producing a random number;
y (m (0.6180339877 x% 1)), which is a multiplicative hash method, in order to reduce the probability of random number duplication, the random number x is multiplied by a coefficient 0.6180339877, then the fractional part is taken, and then multiplied by m.
The first random number in the first identifier of the target device can be obtained through the algorithm, and the uniqueness of identifying the target device is improved.
It should be noted that the information types of the unique information of the target device and the pointing device are the same, for example, the preset information types are all IDFA information, or all IP information, or all User Agent information, and the like.
Based on the foregoing embodiment, referring to fig. 4, in step 203, "the server determines click information corresponding to the target device from the click record according to the first identifier", specifically, the method may include the following steps:
step S401: and extracting equipment identification information from the click record, wherein the equipment identification information comprises unique information of a click equipment used by a click user for clicking the target App within a preset time range, and the preset time range is a preset time length before the successful installation time.
The server extracts the equipment identification information from the click record according to the first identifier, wherein the equipment identification information comprises unique information of the click equipment used by each click user for clicking the target App within a preset time range, namely the server extracts the unique information of each click equipment in each App popularization channel from the click record. The preset time range is set according to the successful installation time of the target App by the target device, and is within a preset time length before the successful installation time starts, for example, the preset time range may be set to be within 3 minutes before the successful installation time starts.
Step S402: the unique information identical to the unique information that the target device has is extracted from the device identification information.
In order to accurately determine a downloading channel of a target App and query the target device from all the clicking devices, the server firstly extracts device identification information from a clicking record, namely the clicking time corresponding to each clicking device which has clicking action within the preset time range (within the preset time before the successful installation time begins) and unique information of each clicking device. Then, the same unique information as the unique information of the target device is extracted from the device identification information based on the unique information of the target device.
Step S403: and taking the click information corresponding to the extracted unique information as the click information corresponding to the target equipment.
Since the extracted unique information is the same as the unique information that the target device has, it means that the pointing device having the unique information is the same device as the target device, and therefore, the pointing information in the pointing record, that is, the time when the pointing device clicks the target App and the unique information that the pointing device has are the corresponding pointing information when the target device downloads the target App, and the pointing device is successfully installed after clicking. That is, the server may use click information corresponding to the extracted unique information as click information of the target device.
For example, assume that the target device is a smartphone named "handset C", the target App is named "App 3", and the handset C generates a first identifier from the time when App3 was successfully installed and a first random number (e.g., IDFA information of its own device), and transmits the first identifier and unique information IDFA possessed by the device itself to the server. If the click information corresponding to one click behavior of the mobile phone D in the click record is the click time when the user clicks App3 through the mobile phone D and the unique information IDFA of the mobile phone D, the server finds the same device unique information IDFA from the click information of all devices in the click record according to the device unique information IDFA of the mobile phone C within the preset time length before the successful installation time of the mobile phone C on App3, and the unique information IDFA is the device unique information IDFA of the mobile phone D, which indicates that the mobile phone D and the mobile phone C are the same smart phone. Therefore, the server may use the extracted click information corresponding to the device unique information IDFA of the pointing device, i.e., "handset D", as the click information of the target device, i.e., handset C.
The server performs step 204 after taking the click information corresponding to the extracted unique information as the click information of the target device.
For example, in step 204, if the server uses the extracted click information corresponding to the unique information of the click device "mobile phone D" as the click information of the target device "mobile phone C", and within a preset time period before the time when the target device "mobile phone C" successfully installs the target App starts, when "mobile phone C" and "mobile phone D" are the same device, if "mobile phone D" is the target App clicked on the App promotion channel N, the App promotion channel N may be used as a channel for the target device "mobile phone C" to install the target App.
It can be seen from the above embodiments that, when the click information in the click record is the click time of the click user on the target App using the click device and the unique information of the click device, the method for determining the App installation channel provided by the present application determines the successful installation time of the target App on the target device first, and generates the first identifier of the target device by using the successful installation time; the target App can be popularized through one or more channels, and after different users or the same user clicks the target App through a certain popularization channel for multiple times, the popularization channel can collect the click records, so that the click records provided by each popularization channel of the target App can be obtained; because the first identifier of the target device carries the successful installation time of the target App, if the click information of the target device can be determined from the click records according to the first identifier of the target device and the unique information of the target device, the target App installed on the target device can be determined, and the target App is installed through a popularization channel providing the device information. Therefore, for each promoted APP, the embodiment of the invention can accurately count which devices successfully install the APP through which promotion channels.
Referring to fig. 5, the present application further provides an embodiment of an App installation channel determining apparatus, where the apparatus may be a server, and the apparatus may include:
a first obtaining unit 501, configured to obtain a first identifier, where the first identifier carries successful installation time of a target App on a target device;
a second obtaining unit 502, configured to obtain a click record provided by each promotion channel of the target App, where the click record records click information of each click user on the target App by using a click device;
an information determining unit 503, configured to determine, according to the first identifier, click information corresponding to the target device from the click record;
a channel determining unit 504, configured to use a promotion channel providing the determined click information as an installation channel for the target device to install the target App.
In some possible implementations of the present application, the first identifier is generated based on the successful install time and a first random number configured for the successful install time.
In some possible implementation manners of the application, click information of a click user on the target App by using a click device is a second identifier corresponding to the click device, and the second identifier is generated according to click time of the click user on the target App and a second random number configured for the click time; the first random number carries unique information which the target device has, the second random number carries unique information which the clicking device has, and the information types of the unique information of the target device and the clicking device are the same; then, the information determination unit 504 includes:
the first extraction subunit is configured to extract device identification information from the click record, where the device identification information includes a second identifier corresponding to a click device used by each click user who clicks the target App within a preset time range, and the preset time range is a preset duration from the successful installation time to the previous time;
a second extracting subunit, configured to extract, from the device identification information, a second identifier carrying the first random number;
and the first sub-unit is used for taking the extracted second identifier as click information corresponding to the target device.
In some possible implementation manners of the present application, the click information of the click user on the target App by using a click device is the click time of the click user on the target App by using the click device and the unique information of the click device;
the first obtaining unit is further configured to obtain unique information that the target device has, where information types of the unique information of the target device and the unique information of the pointing device are the same;
accordingly, the information determination unit 504 includes:
a third extraction subunit, configured to extract device identification information from the click record, where the device identification information includes unique information of a click device used by a click user who clicks the target App within a preset time range, and the preset time range is a preset duration before the installation time;
a fourth extraction subunit operable to extract, from the device identification information, the same unique information as that the target device has;
and the second as a subunit, configured to use the click information corresponding to the extracted unique information as the click information corresponding to the target device.
In some possible implementations of the present application, the successful installation time is greenwich mean time.
It can be seen from the above embodiments that the method for determining an App installation channel provided by the present application determines the successful installation time of a target App on a target device first, and generates an identifier for uniquely identifying the target device by using the successful installation time; the target App can be popularized through one or more channels, and after different users or the same user clicks the target App through a certain popularization channel for multiple times, the popularization channel can collect the click records, so that the click records provided by each popularization channel of the target App can be obtained; because the identifier of the target device carries the successful installation time of the target App, if the click information of the target device can be determined from the click records according to the identifier of the target device, the target App installed on the target device can be determined, and the target App is installed through a popularization channel providing the device information. Therefore, for each promoted APP, the embodiment of the invention can accurately count which devices successfully install the APP through which promotion channels.
As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that all or part of the steps in the above embodiment methods can be implemented by software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network communication device such as a media gateway, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
It should be noted that, in the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
It is further noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (8)
1. A method for determining an App installation channel is characterized by comprising the following steps:
acquiring a first identifier, wherein the first identifier carries the successful installation time of a target App on target equipment;
acquiring click records provided by each promotion channel of the target App, wherein the click records record click information of each click user on the target App by using click equipment, and the click information comprises click time of each click user on the target App in each promotion channel;
according to the first identifier, determining click information corresponding to the target equipment from the click record;
taking a promotion channel for providing the determined click information as an installation channel for installing the target App by the target equipment;
the click information of the click user on the target App by using a click device is the click time of the click user on the target App by using the click device and the unique information of the click device;
then, the method further comprises:
acquiring unique information of the target equipment, wherein the information types of the unique information of the target equipment and the unique information of the clicking equipment are the same;
then, the determining, according to the first identifier, click information corresponding to the target device from the click record includes:
extracting equipment identification information from the click record, wherein the equipment identification information comprises unique information of a click equipment used by a click user for clicking the target App within a preset time range, and the preset time range is preset duration before the successful installation time;
extracting unique information identical to the unique information that the target device has from the device identification information;
and taking the click information corresponding to the extracted unique information as the click information corresponding to the target equipment.
2. The method of claim 1, wherein the first identifier is generated based on the successful installation time and a first random number configured for the successful installation time.
3. The method according to claim 2, wherein the click information of the click user on the target App by using a click device is a second identifier corresponding to the click device, and the second identifier is generated according to the click time of the click user on the target App and a second random number configured for the click time; the first random number carries unique information which the target device has, the second random number carries unique information which the clicking device has, and the information types of the unique information of the target device and the clicking device are the same;
then, the determining, according to the first identifier, click information corresponding to the target device from the click record includes:
extracting equipment identification information from the click record, wherein the equipment identification information comprises a second identifier corresponding to a click equipment used by each click user for clicking the target App within a preset time range, and the preset time range refers to a preset duration before the successful installation time;
extracting a second identifier carrying the first random number from the device identification information;
and taking the extracted second identifier as click information corresponding to the target device.
4. A method according to any one of claims 1 to 3, wherein the successful installation time is greenwich mean time.
5. An apparatus for determining an App installation channel, comprising:
the device comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a first identifier, and the first identifier carries the successful installation time of a target App on target equipment;
the second acquisition unit is used for acquiring click records provided by each promotion channel of the target App, wherein click information of each click user on the target App by using click equipment is recorded in the click records, and the click information comprises click time of each click user on the target App in each promotion channel;
the information determining unit is used for determining click information corresponding to the target equipment from the click record according to the first identifier;
the channel determining unit is used for taking a promotion channel providing the determined click information as an installation channel for installing the target App by the target equipment;
the click information of the click user on the target App by using a click device is the click time of the click user on the target App by using the click device and the unique information of the click device;
the first obtaining unit is further configured to obtain unique information that the target device has, where information types of the unique information of the target device and the unique information of the pointing device are the same;
accordingly, the information determination unit includes:
a third extraction subunit, configured to extract device identification information from the click record, where the device identification information includes unique information of a click device used by a click user who clicks the target App within a preset time range, and the preset time range is a preset time period before the successful installation time;
a fourth extraction subunit operable to extract, from the device identification information, the same unique information as that the target device has;
and the second as a subunit, configured to use the click information corresponding to the extracted unique information as the click information corresponding to the target device.
6. The apparatus of claim 5, wherein the first identifier is generated based on the successful installation time and a first random number configured for the successful installation time.
7. The device according to claim 6, wherein the click information of the click user on the target App by using a click device is a second identifier corresponding to the click device, and the second identifier is generated according to the click time of the click user on the target App and a second random number configured for the click time; the first random number carries unique information which the target device has, the second random number carries unique information which the clicking device has, and the information types of the unique information of the target device and the clicking device are the same; then, the information determination unit includes:
the first extraction subunit is configured to extract device identification information from the click record, where the device identification information includes a second identifier corresponding to a click device used by each click user who clicks the target App within a preset time range, and the preset time range is a preset duration from the successful installation time to the previous time;
a second extracting subunit, configured to extract, from the device identification information, a second identifier carrying the first random number;
and the first sub-unit is used for taking the extracted second identifier as click information corresponding to the target device.
8. An apparatus according to any one of claims 5 to 7, wherein the successful installation time is Greenwich mean time.
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