CN103841172A - Application download operation statistic method and device based on user terminal identification comparison - Google Patents

Application download operation statistic method and device based on user terminal identification comparison Download PDF

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Publication number
CN103841172A
CN103841172A CN201210491646.5A CN201210491646A CN103841172A CN 103841172 A CN103841172 A CN 103841172A CN 201210491646 A CN201210491646 A CN 201210491646A CN 103841172 A CN103841172 A CN 103841172A
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user terminal
identification information
application
service data
judgment
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CN201210491646.5A
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CN103841172B (en
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Abstract

The invention provides an application download operation statistic method and device based on user terminal identification comparison. The method is characterized by including the steps of (a) receiving first request information sent by a user terminal, wherein the first request information is used for requesting to download an application; (b) obtaining first identification information of the user terminal of the application; (c) receiving operation data of the user terminal operating the application; (d) starting a counter according to a first judgment condition of the operation data and the matching result of obtained second identification information and the first identification information of the user terminal.

Description

Based on user terminal identification comparison application downloading-running statistical method and device thereof
Technical field
Relate to telecommunications field, relate in particular to application download statistics system.
Background technology
After the 3G epoch, because mobile network is more perfect, mobile phone is intelligent gradually, and mobile phone application obtains one and takes turns the development of explosion type, but it's a pity, this takes turns development is not to be led by local enterprise, but external mobile-phone manufacturers apple.Apple is broken original pure closed mode, opens wide one fan the gate of partly covering to third party developer, applies by integrated high-quality, releases App Store, is allowed to condition in numerous cell phone manufacturers and has a style of one's own.
Nowadays the every aspect of consumer's life has been covered in mobile phone application, makes a phone call no longer to need dialing, with rice chat, micro-letter or message, directly speech talkback, and there is no call rate, traffic fee is also very low.QQ is also no longer only used in mobile phone social activity, and the SNS application such as Renren Network, microblogging allow social ubiquitous.IPhone application as the fruit person of bearing, sociable TOM cat etc. have all assembled a large amount of user groups within very short time, become localization prevalent at the time and apply.The development rapidly of mobile applications in recent years, user scope covers more and more extensive, and download and the service data of different approaches application are not had to good processing method.
Summary of the invention
For defect of the prior art, the invention provides a kind of based on user terminal identification comparison application downloading-running statistical method, it is characterized in that, comprising: a. receives the first solicited message being sent by described user terminal, and described the first solicited message is used for asking to download an application; B. obtain the first identification information of the described user terminal of downloading described application; C. receive the service data that user terminal moves described application; D. according to the first Rule of judgment of described service data and the second identification information of user terminal obtaining and the matching result of described the first identification information startup counter.
Preferably, described the first solicited message generates the click data of a predetermined information based on described user terminal.
Preferably, described the first identification information can be a kind of the obtaining in the following way: be included in described the first solicited message; Obtain to described mobile terminal request; Or obtain to described third party's system request.
Preferably, described steps d comprises: start counter according to the second identification information of user terminal obtaining and the matching result of described the first identification information if described service data meets described the first Rule of judgment; If not meeting described the first Rule of judgment, described service data do not start described counter.
Preferably, start counter if described the second identification information and described the first identification information match, do not start described counter if do not mate.
Preferably, described the first Rule of judgment is the one in following Rule of judgment: described service data is the data that described user terminal moves described application for the first time; Described service data is the data that described user terminal moves described application one predetermined function for the first time; Or described service data is the data that described user terminal is clicked described application one preset selective item for the first time.
Preferably, described the first identification information and described the second identification information comprise one or more in following information: user terminal hardware identification code; Current time stamp; Random number; User terminal IP address; Or user account.
Also provide according to another aspect of the present invention a kind of based on user terminal identification comparison application downloading-running statistic device, described device comprises a counter, it is characterized in that, comprise: first receiving device, it is for receiving the first solicited message being sent by described user terminal, and described the first solicited message is used for asking to download an application; And acquisition device, it is for obtaining the first identification information of the described user terminal of downloading described application; The second receiving system, it moves the service data of described application for receiving user terminal; Count control device, it is for starting described counter according to the first Rule of judgment of described service data and the second identification information of user terminal obtaining and the matching result of described the first identification information.
Preferably, described the first solicited message generates the click data of a predetermined information based on described user terminal.
Preferably, described the first identification information can be a kind of the obtaining in the following way: be included in described the first solicited message; Obtain to described mobile terminal request; Or obtain to described third party's system request.
Preferably, described count control device comprises: the first starting drive, it for starting described counter according to the second identification information of user terminal and the matching result of described the first identification information that obtain in the time that described service data meets described the first Rule of judgment.
Preferably, described the first starting drive also comprises: the second starting drive, it for starting described counter in the time that described the second identification information and described the first identification information match.
Preferably, described the first Rule of judgment is the one in following Rule of judgment: described service data is the data that described user terminal moves described application for the first time; Described service data is the data that described user terminal moves described application one predetermined function for the first time; Or described service data is the data that described user terminal is clicked described application one preset selective item for the first time.
Preferably, described the first identification information and described the second identification information comprise one or more in following information: user terminal hardware identification code; Current time stamp; Random number; User terminal IP address; Or user account.
Mating of the second identification information when when the present invention clicks a certain predetermined information request down load application by user first mark and user move for the first time this application, user and move for the first time certain function of this application or user and click preset selective item for the first time, counts, and that is to say that when user downloads by a certain predetermined information and its service data meets a certain Rule of judgment, starting counter counts.
Brief description of the drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, a kind of flow chart based on user terminal identification comparison application downloading-running statistical method;
Fig. 2 illustrates according to a second embodiment of the present invention, a kind of particular flow sheet based on user terminal identification comparison application downloading-running statistical method; And
Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of structural representation based on user terminal identification comparison application downloading-running statistic device.
Embodiment
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, a kind of flow chart based on user terminal identification comparison application downloading-running statistical method.Particularly, originally illustrate four steps.First be step S101, receive the first solicited message being sent by user terminal, the first solicited message is used for asking to download an application.Step S102, obtains the first identification information of user terminal of downloading described application.Step S103, receives the service data that user terminal operation is applied.Step S104, according to the first Rule of judgment of service data and the second identification information of user terminal obtaining and the matching result of the first identification information startup counter.Particularly, it will be appreciated by those skilled in the art that the solicited message of user terminal requests download one application generates the click of a certain predetermined information based on user, click this predetermined information and jump directly to application downloading page, and generate solicited message.This predetermined information can be for example recommended information of this application on a webpage.Again for example, this predetermined information can be the recommended information to this application in the information bit of other application.Again for example, predetermined information can be the picture of this application.Again for example, predetermined information can be the Quick Response Code of this application download address, and scanning Quick Response Code enters application downloading page, and generates solicited message.If user does not click this predetermined information by other means, while download as carried out title retrieval in third party market, do not generate solicited message.Particularly, those skilled in the art can more change example in conjunction with existing techniques in realizing, particularly, do not repeat them here.More specifically, the first identification information preferably, is included in solicited message, and for example, some field of making an appointment in solicited message is specifically designed to and represents the first identification information, receives after solicited message, obtains the field of making an appointment to obtain the first identification information.Suboptimum ground, receiving after solicited message, sends and obtains the solicited message of the first identification information to user terminal, and obtain the first identification information by the return information of user terminal.Again excellently, the first identification information can also pass through third party's system acquisition.Particularly, obtaining with the first identification information of the second identification information is similar, particularly, does not repeat them here.The first identification information and the second identification information can be one or more in following information: user terminal hardware identification code; Current time stamp; Random number; User terminal IP address; Or user account.The quantity of the information that preferably, the second identification information comprises adapts with quantity and the kind of the information that kind and the first identification information comprise.For example, the first identification information only comprises user terminal hardware identification code, and so adaptably, the second identification information also only comprises user terminal hardware identification code.Again for example, the first identification information comprises user terminal hardware identification code and user terminal IP address, and adaptably, the second identification information also comprises user terminal hardware identification code and user terminal IP address.Again for example, the first identification information comprises user terminal hardware identification code, user terminal IP address and current time stamp, adaptably, the second identification information also comprises user terminal hardware identification code, user terminal IP address and current time stamp, particularly, those skilled in the art understand, timestamp when the current time stamp of the first identification information is down load application, the current time of the second identification information is stabbed the timestamp that meets the operation of the first Rule of judgment for service data, due to two timestamp differences, current time stamp is only for judging identification authentication of users terminal, in the time that mating with the second identification information, the first identification information only mates according to user terminal hardware identification code and user terminal IP address, particularly, do not repeat them here.Suboptimum ground, information category and quantity that the information category that the first identification information comprises and quantity and the second identification information comprise are not quite similar,, in the time of coupling, only mate one or more information of the following information simultaneously comprising in the first identification information and the second identification information: user terminal hardware identification code, user terminal IP address or user account.Those skilled in the art can realize the more example that changes in conjunction with prior art, particularly, do not repeat them here.
Fig. 2 illustrates according to a second embodiment of the present invention, a kind of particular flow sheet based on user terminal identification comparison application downloading-running statistical method.Particularly, originally illustrating seven steps, is first step S201, receives the first solicited message being sent by user terminal, and the first solicited message is used for asking to download an application.Step S202, obtains the first identification information of user terminal of downloading described application.Step S203, receives the service data that user terminal operation is applied.Step S204, judges whether service data meets the first Rule of judgment, finishes if do not meet, performs step S205 if meet, and obtains the second identification information of user terminal.Step S206, judges whether the second identification information mates with the first identification information, if do not mate and finish, if coupling performs step S207, starts counter and counts.Wherein, the first Rule of judgment preferably, is that service data is the data that described user terminal moves described application for the first time.Namely in the time that user moves this application for the first time, meet the first Rule of judgment, and further obtain the second identification information.Suboptimum ground, the first Rule of judgment is that service data represents that described user terminal moves described application one predetermined function for the first time, for example, the help function of user terminal the first operation application; Again for example, the game function of user terminal operation application for the first time, particularly, does not repeat them here.Again excellently, the first Rule of judgment is that described service data represents that described user terminal clicks described application one preset selective item for the first time, and for example, user terminal is clicked and evaluated option, and again for example, user terminal is clicked a certain information bit in application.Particularly, do not repeat them here.More specifically, the second identification information preferably, is included in service data, and for example, some field of making an appointment in service data is specifically designed to and represents the second identification information, receives after service data, obtains the field of making an appointment to obtain the second identification information.Suboptimum ground, is receiving service data and is judging that service data meets after the first Rule of judgment, sends and obtains the solicited message of the second identification information, and obtain the second identification information by the return information of user terminal to user terminal.Again excellently, the second identification information can also pass through third party's system acquisition.
Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of structural representation based on user terminal identification comparison application downloading-running statistic device.Particularly, originally illustrate a statistic device 1, this statistic device 1 comprises first receiving device 11, acquisition device 12, the second receiving systems 13, counter 14 and count control device 15.Wherein, first receiving device 11 is for receiving the first solicited message being sent by described user terminal, and described the first solicited message is used for asking to download an application.Acquisition device 12 is for obtaining the first identification information of the described user terminal of downloading described application.The second receiving system 13 moves the service data of described application for receiving user terminal.Counter 14 is for counting the downloading-running of application.Count control device 15 is for starting described counter according to the first Rule of judgment of described service data and the second identification information of user terminal obtaining and the matching result of described the first identification information.Particularly, first receiving device 11 receives after solicited message, is obtained the first identification information of user terminal by acquisition device 12.Wherein, the first identification information preferably, be included in solicited message, for example, some field of making an appointment in solicited message is specifically designed to and represents the first identification information, first receiving device 11 is received after solicited message, is obtained the field of making an appointment to obtain the first identification information by acquisition device 12.Suboptimum ground, receives after solicited message at first receiving device 11, and acquisition device 12 sends and obtains the solicited message of the first identification information to user terminal, and obtains the first identification information by the return information of user terminal.Again excellently, the first identification information can also pass through third party's system acquisition.Acquisition device 12 obtains after the first identification information, preferably the first identification information is stored in a database.When user terminal moves the application of downloading, the second receiving system 12 receives user's service data and by count control device 15, counter 14 is controlled to counting.More specifically, count control device 15 also comprises that the first starting drive 151, the first starting drives 151 for starting described counter according to the second identification information of user terminal and the matching result of described the first identification information that obtain in the time that service data meets the first Rule of judgment.The first starting drive 151 also comprises that the second starting drive 1511, the second starting drives 1511 for starting described counter in the time that described the second identification information and described the first identification information match.Particularly, the second receiving system 13 receives after service data, and the judged result whether the first starting drive 151 meets first condition according to service data starts counter.Wherein, the first Rule of judgment preferably, is that service data is the data that described user terminal moves described application for the first time.Namely in the time that user moves this application for the first time, meet the first Rule of judgment, and further obtain the second identification information.Suboptimum ground, the first Rule of judgment is that service data represents that described user terminal moves described application one predetermined function for the first time, for example, the help function of user terminal the first operation application; Again for example, the game function of user terminal operation application for the first time, particularly, does not repeat them here.Again excellently, the first Rule of judgment is that described service data represents that described user terminal clicks described application one preset selective item for the first time, and for example, user terminal is clicked and evaluated option, and again for example, user terminal is clicked a certain information bit in application.Particularly, do not repeat them here.The second starting drive 1511 for starting described counter in the time that described the second identification information and described the first identification information match.Wherein, the first identification information and the second identification information can be one or more in following information: user terminal hardware identification code; Current time stamp; Random number; User terminal IP address; Or user account.The quantity of the information that preferably, the second identification information comprises adapts with quantity and the kind of the information that kind and the first identification information comprise.For example, the first identification information only comprises user terminal hardware identification code, and so adaptably, the second identification information also only comprises user terminal hardware identification code.Again for example, the first identification information comprises user terminal hardware identification code and user terminal IP address, and adaptably, the second identification information also comprises user terminal hardware identification code and user terminal IP address.Again for example, the first identification information comprises user terminal hardware identification code, user terminal IP address and current time stamp, adaptably, the second identification information also comprises user terminal hardware identification code, user terminal IP address and current time stamp, particularly, those skilled in the art understand, timestamp when the current time stamp of the first identification information is down load application, the current time of the second identification information is stabbed the timestamp that meets the operation of the first Rule of judgment for service data, due to two timestamp differences, current time stamp is only for judging identification authentication of users terminal, in the time that mating with the second identification information, the first identification information only mates according to user terminal hardware identification code and user terminal IP address, particularly, do not repeat them here.Suboptimum ground, information category and quantity that the information category that the first identification information comprises and quantity and the second identification information comprise are not quite similar,, in the time of coupling, only mate one or more information of the following information simultaneously comprising in the first identification information and the second identification information: user terminal hardware identification code, user terminal IP address or user account.Those skilled in the art can realize the more example that changes in conjunction with prior art, particularly, do not repeat them here.
Above specific embodiments of the invention are described.It will be appreciated that, the present invention is not limited to above-mentioned specific implementations, and those skilled in the art can make various distortion or amendment within the scope of the claims, and this does not affect flesh and blood of the present invention.

Claims (14)

1. based on a user terminal identification comparison application downloading-running statistical method, it is characterized in that, comprising:
A. receive the first solicited message being sent by described user terminal, described the first solicited message is used for asking to download an application;
B. obtain the first identification information of the described user terminal of downloading described application;
C. receive the service data that user terminal moves described application; And
D. according to the first Rule of judgment of described service data and the second identification information of user terminal obtaining and the matching result of described the first identification information startup counter.
2. method according to claim 1, is characterized in that, described the first solicited message generates the click data of a predetermined information based on described user terminal.
3. method according to claim 1, is characterized in that, described the first identification information can be a kind of the obtaining in the following way:
Be included in described the first solicited message;
Obtain to described mobile terminal request; Or
Obtain to described third party's system request.
4. method according to claim 1, is characterized in that, described steps d comprises:
If meeting described the first Rule of judgment, described service data starts counter according to the second identification information of user terminal obtaining and the matching result of described the first identification information;
If not meeting described the first Rule of judgment, described service data do not start described counter.
5. method according to claim 4, is characterized in that, starts counter if described the second identification information and described the first identification information match, and does not start described counter if do not mate.
6. method according to claim 4, is characterized in that, described the first Rule of judgment is the one in following Rule of judgment:
Described service data is the data that described user terminal moves described application for the first time;
Described service data is the data that described user terminal moves described application one predetermined function for the first time; Or
Described service data is the data that described user terminal is clicked described application one preset selective item for the first time.
7. method according to claim 1, is characterized in that, described the first identification information and described the second identification information comprise one or more in following information:
User terminal hardware identification code;
Current time stamp;
Random number;
User terminal IP address; Or
User account.
8. based on a user terminal identification comparison application downloading-running statistic device, described device comprises a counter, it is characterized in that, comprising:
First receiving device, it is for receiving the first solicited message being sent by described user terminal, and described the first solicited message is used for asking to download an application; And
Acquisition device, it is for obtaining the first identification information of the described user terminal of downloading described application;
The second receiving system, it moves the service data of described application for receiving user terminal;
Count control device, it is for starting described counter according to the first Rule of judgment of described service data and the second identification information of user terminal obtaining and the matching result of described the first identification information.
9. device according to claim 8, is characterized in that, described the first solicited message generates the click data of a predetermined information based on described user terminal.
10. device according to claim 8, is characterized in that, described the first identification information can be a kind of the obtaining in the following way:
Be included in described the first solicited message;
Obtain to described mobile terminal request; Or
Obtain to described third party's system request.
11. devices according to claim 8, is characterized in that, described count control device comprises:
The first starting drive, it for starting described counter according to the second identification information of user terminal and the matching result of described the first identification information that obtain in the time that described service data meets described the first Rule of judgment.
12. devices according to claim 11, is characterized in that, described the first starting drive also comprises:
The second starting drive, it for starting described counter in the time that described the second identification information and described the first identification information match.
13. devices according to claim 11, is characterized in that, described the first Rule of judgment is the one in following Rule of judgment:
Described service data is the data that described user terminal moves described application for the first time;
Described service data is the data that described user terminal moves described application one predetermined function for the first time; Or
Described service data is the data that described user terminal is clicked described application one preset selective item for the first time.
14. devices according to claim 8, is characterized in that, described the first identification information and described the second identification information comprise one or more in following information:
User terminal hardware identification code;
Current time stamp;
Random number;
User terminal IP address; Or
User account.
CN201210491646.5A 2012-11-27 2012-11-27 Compared based on user terminal identification and apply downloading-running statistical method and its device Active CN103841172B (en)

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