CN103841172B - Compared based on user terminal identification and apply downloading-running statistical method and its device - Google Patents

Compared based on user terminal identification and apply downloading-running statistical method and its device Download PDF

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Publication number
CN103841172B
CN103841172B CN201210491646.5A CN201210491646A CN103841172B CN 103841172 B CN103841172 B CN 103841172B CN 201210491646 A CN201210491646 A CN 201210491646A CN 103841172 B CN103841172 B CN 103841172B
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user terminal
identification information
application
service data
judgment
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CN103841172A (en
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Abstract

The present invention is provided a kind of compared based on user terminal identification and applies downloading-running statistical method and its device, it is characterised in that methods described includes:A. the first solicited message sent by the user terminal is received, first solicited message is used to ask to download an application;B. the first identification information of the user terminal for downloading the application is obtained;C. the service data that user terminal runs the application is received;D. counter is started according to the matching result of the second identification information of the first Rule of judgment of the service data and the user terminal of acquisition and first identification information.

Description

Compared based on user terminal identification and apply downloading-running statistical method and its device
Technical field
It is related to telecommunications field, more particularly to applies download statistics system.
Background technology
To after the 3G epoch, because mobile network is more perfect, mobile phone is gradually intelligent, and mobile phone application obtains a wheel outburst The development of formula, but unfortunately, the development of this wheel is not to be led by local enterprise, but foreign countries' mobile-phone manufacturers apples Really.Apple breaks original pure closed mode, and the gate that a fan is partly covered is opened wide to third party developer, should by integrated high-quality With release App Store allow it to be had a style of one's own in numerous cell phone manufacturers.
Nowadays the every aspect of consumer's life has been covered in mobile phone application, makes a phone call no longer to need dialing, with Michat, Wechat or message, can direct speech talkback, and without call rate, traffic fee is also very low.Mobile phone is social also no longer only Only with QQ, the SNS applications such as Renren Network, microblogging allow social ubiquitous.IPhone is applied such as the fruit person of bearing, sociable TOM cats Deng all having assembled substantial amounts of user group within very short time, as localization application prevalent at the time.It is mobile in recent years to answer With the rapidly development of program, user scope covers more and more extensive, and the download applied to different approaches and service data are without very Good processing method.
The content of the invention
For defect of the prior art, the present invention provides a kind of based on user terminal identification comparison application downloading-running system Meter method, it is characterised in that including:A. the first solicited message sent by the user terminal, the first request letter are received Cease for asking to download an application;B. the first identification information of the user terminal for downloading the application is obtained;C. receive and use The service data applied described in the terminal operating of family;D. it is whole according to the user of the first Rule of judgment of the service data and acquisition Second identification information at end starts counter with the matching result of first identification information.
Preferably, first solicited message is generated based on the user terminal to the click data of a predetermined information.
Preferably, a kind of acquisition during first identification information can be in the following way:Included in described In one solicited message;Obtained to the mobile terminal request;Or to the third party system acquisition request.
Preferably, the step d includes:According to the use of acquisition if the service data meets first Rule of judgment The matching result of second identification information of family terminal and first identification information starts counter;If the service data is discontented with Foot first Rule of judgment does not start the counter then.
Preferably, counter is started if second identification information and first identification information match, if not With not starting the counter then.
Preferably, first Rule of judgment is one kind in following Rule of judgment:The service data is the user Terminal runs the data of the application for the first time;It is pre- that the service data runs the application one for the first time for the user terminal Determine the data of function;Or the service data is the number that the user terminal clicks on one preset selective item of the application for the first time According to.
Preferably, first identification information and second identification information include one kind or many in following information Kind:User terminal hardware identification code;Current time stamp;Random number;User terminal IP address;Or user account.
Also provide a kind of based on user terminal identification comparison application downloading-running statistics according to another aspect of the present invention Device, described device includes a counter, it is characterised in that including:First receiving device, it is used to receive whole by the user The first solicited message sent is held, first solicited message is used to ask download one to be applied;And acquisition device, it is used to obtain Remove the first identification information of the user terminal for carrying the application;Second reception device, it is used to receive user terminal fortune The service data of the row application;Count control device, it is used for according to the first Rule of judgment of the service data and obtained The matching result of second identification information of the user terminal taken and first identification information starts the counter.
Preferably, first solicited message is generated based on the user terminal to the click data of a predetermined information.
Preferably, a kind of acquisition during first identification information can be in the following way:Included in described In one solicited message;Obtained to the mobile terminal request;Or to the third party system acquisition request.
Preferably, the count control device includes:First starter, it is used to meet described in the service data Opened during the first Rule of judgment according to the matching result of the second identification information of the user terminal of acquisition and first identification information Move the counter.
Preferably, first starter also includes:Second starter, its be used for second identification information with First identification information starts the counter when matching.
Preferably, first Rule of judgment is one kind in following Rule of judgment:The service data is the user Terminal runs the data of the application for the first time;It is pre- that the service data runs the application one for the first time for the user terminal Determine the data of function;Or the service data is the number that the user terminal clicks on one preset selective item of the application for the first time According to.
Preferably, first identification information and second identification information include one kind or many in following information Kind:User terminal hardware identification code;Current time stamp;Random number;User terminal IP address;Or user account.
The first mark that the present invention clicks on when application is downloaded in a certain predetermined information request by user is transported for the first time with user Row the application, user for the first time run the application some function or user for the first time click on preset selective item when second mark The matching of information is counted, that is to say, that user is downloaded by a certain predetermined information and its service data meets a certain judgement Start counter during condition to be counted.
Brief description of the drawings
By reading the detailed description made with reference to the following drawings to non-limiting example, further feature of the invention, Objects and advantages will become more apparent upon:
Fig. 1 shows that, according to the first embodiment of the present invention, one kind is compared based on user terminal identification and applies downloading-running The flow chart of statistical method;
Fig. 2 shows that according to the second embodiment of the present invention one kind is compared based on user terminal identification and applies downloading-running The particular flow sheet of statistical method;And
According to the third embodiment of the invention Fig. 3 shows that one kind is compared based on user terminal identification and applies downloading-running The structural representation of statistic device.
Embodiment
By reading the detailed description made with reference to the following drawings to non-limiting example, further feature of the invention, Objects and advantages will become more apparent upon:
Fig. 1 shows that, according to the first embodiment of the present invention, one kind is compared based on user terminal identification and applies downloading-running The flow chart of statistical method.Specifically, this graph show that four steps.It is step S101 first, reception is sent by user terminal The first solicited message, the first solicited message be used for ask download one apply.Step S102, obtains the user for downloading the application First identification information of terminal.Step S103, receives the service data of user terminal operation application.Step S104, according to operation The matching result of the second identification information and the first identification information of first Rule of judgment of data and the user terminal of acquisition is opened Dynamic counter.Specifically, it will be appreciated by those skilled in the art that the solicited message that user terminal requests download an application is based on user couple The click generation of a certain predetermined information, clicks on the predetermined information and jumps directly to using the download page, and generate solicited message.This is pre- Determine the recommended information that information can be the application on a such as webpage.In another example, the predetermined information can be the letter of other application Cease the recommended information to the application on position.In another example, predetermined information can be the picture of the application.For another example predetermined information can To be the Quick Response Code using download address, scanning Quick Response Code enters application and downloads the page, and generates solicited message.If user is simultaneously The predetermined information is not clicked on and by other means, when such as carrying out title retrieval in third party market and being downloaded, not generating please Seek information.Specifically, those skilled in the art can realize more change case with reference to prior art, specifically, not superfluous herein State.More specifically, the first identification information is preferably, included in solicited message, for example, some of solicited message of making an appointment Field is then received after solicited message dedicated for representing the first identification information, obtains the field made an appointment to obtain the first mark Know information.Less preferably, after solicited message is received, the solicited message for obtaining the first identification information is sent to user terminal, and lead to The return information for crossing user terminal obtains the first identification information.Again excellently, the first identification information can also be by a third party System is obtained.Specifically, the acquisition of the second identification information is similar with the first identification information, specifically, will not be described here.First Identification information and the second identification information can be the one or more in following information:User terminal hardware identification code;Currently Timestamp;Random number;User terminal IP address;Or user account.Preferably, the number for the information that the second identification information is included The quantity for the information that amount is included with species and the first identification information is adapted with species.For example, the first identification information is only comprising use Family terminal hardware identification code, then adaptably, the second identification information also only includes user terminal hardware identification code.In another example, First identification information includes user terminal hardware identification code and user terminal IP address, then adaptably, the second identification information Also user terminal hardware identification code and user terminal IP address are included.For another example the first identification information is hard comprising user terminal Part identification code, user terminal IP address and current time stamp, then adaptably, the second identification information are also hard comprising user terminal Part identification code, user terminal IP address and current time stamp, specifically, it will be appreciated by those skilled in the art that the first identification information Current time stamp to download timestamp during application, the current time stamp of the second identification information meets first for service data and sentenced The timestamp of the operation of broken strip part, due to two timestamp differences, then current time stamp is served only for judging that identification checking user is whole End, in the first identification information and the second identification information match according only to user terminal hardware identification code and user terminal IP Location is matched, specifically, will not be described here.Less preferably, the first identification information is included information category and quantity and the The information category that two identification informations are included is not quite similar with quantity, then in matching, only matches the first identification information and second One or more information of the following information included simultaneously in identification information:User terminal hardware identification code, user terminal IP Location or user account.Those skilled in the art, which combine prior art, can realize more change case, specifically, not superfluous herein State.
Fig. 2 shows that according to the second embodiment of the present invention one kind is compared based on user terminal identification and applies downloading-running The particular flow sheet of statistical method.Specifically, this graph show that seven steps, are step S201 first, receive by user terminal The first solicited message sent, the first solicited message is used to ask to download an application.Step S202, obtains and downloads the application First identification information of user terminal.Step S203, receives the service data of user terminal operation application.Step S204, judges Whether service data meets the first Rule of judgment, terminates if not meeting, and step S205 is performed if meeting, and obtains user terminal The second identification information.Step S206, judges whether the second identification information matches with the first identification information, is tied if mismatching Beam, performs step S207 if matching, starts counter and is counted.Wherein, the first Rule of judgment is service data preferably Run the data of the application for the first time for the user terminal.Namely meet first when user runs when this is applied for the first time Rule of judgment, and further obtain the second identification information.Less preferably, the first Rule of judgment is that service data represents that the user is whole One predetermined function of the application is run at end for the first time, for example, the help function of the operation application of user terminal first;In another example, use Family terminal runs the game function of application for the first time, specifically, will not be described here.Again excellently, the first Rule of judgment is institute State service data and represent that the user terminal clicks on one preset selective item of the application for the first time, evaluated for example, user terminal is clicked on Option, in another example, user terminal, which is clicked on, applies upper a certain information bit.Specifically, it will not be described here.More specifically, second Identification information preferably, included in service data, for example, make an appointment some of service data field dedicated for expression Second identification information, then receive after service data, obtains the field made an appointment to obtain the second identification information.Less preferably, exist Receive service data and judge that service data meets after the first Rule of judgment, sent to user terminal and obtain the second identification information Solicited message, and the second identification information is obtained by the return information of user terminal.Again excellently, the second identification information can also lead to Cross third party system acquisition.
According to the third embodiment of the invention Fig. 3 shows that one kind is compared based on user terminal identification and applies downloading-running The structural representation of statistic device.Specifically, this graph show that a statistic device 1, the statistic device 1 includes first and receives dress Put 11, acquisition device 12, the second reception device 13, counter 14 and count control device 15.Wherein, first receiving device 11 For receiving the first solicited message sent by the user terminal, first solicited message is used to ask to download an application. Acquisition device 12 is used for the first identification information for obtaining the user terminal for downloading the application.Second reception device 13 is used for Receive the service data that user terminal runs the application.Counter 14 is used to count the downloading-running of application.Count Control device 15 is used for the second identification information according to the first Rule of judgment of the service data and the user terminal of acquisition Start the counter with the matching result of first identification information.Specifically, first receiving device 11 receives request letter After breath, the first identification information of user terminal is obtained by acquisition device 12.Wherein, the first identification information preferably, included in please Ask in information, for example, some of solicited message field of making an appointment is dedicated for representing the first identification information, then first receive Device 11 is received after solicited message, obtains the field made an appointment to obtain the first identification information by acquisition device 12.Less preferably, After first receiving device 11 receives solicited message, acquisition device 12 sends the request for obtaining the first identification information to user terminal Information, and the first identification information is obtained by the return information of user terminal.Again excellently, the first identification information can also pass through one Third party system is obtained.Acquisition device 12 is obtained after the first identification information, is preferably stored the first identification information to a data In storehouse.During the application that user terminal operation is downloaded, the second reception device 12 receives the service data of user and passes through tally control Device 15 is controlled counting to counter 14.More specifically, count control device 15 also includes the first starter 151, the One starter 151 is used for when service data meets the first Rule of judgment according to the second identification information of the user terminal of acquisition Start the counter with the matching result of first identification information.First starter 151 also includes the second starter 1511, it is described that the second starter 1511 is used for the startup when second identification information and first identification information match Counter.Specifically, the second reception device 13 is received after service data, the first starter 151 according to service data whether The judged result for meeting first condition starts counter.Wherein, the first Rule of judgment is that service data is the user preferably Terminal runs the data of the application for the first time.Namely meet the first Rule of judgment when user runs when this is applied for the first time, And further obtain the second identification information.Less preferably, the first Rule of judgment is that service data represents the user terminal for the first time Operation one predetermined function of the application, for example, the help function of the operation application of user terminal first;In another example, user terminal The game function of operation application for the first time, specifically, will not be described here.Again excellently, the first Rule of judgment is the operation number One preset selective item of the application is clicked on for the first time according to the expression user terminal, for example, user terminal, which is clicked on, evaluates option, and example Such as, user terminal, which is clicked on, applies upper a certain information bit.Specifically, it will not be described here.Second starter 1511 is used for Second identification information starts the counter when matching with first identification information.Wherein, the first identification information with And second identification information can be one or more in following information:User terminal hardware identification code;Current time stamp;At random Number;User terminal IP address;Or user account.Preferably, the quantity for the information that the second identification information is included and species with The quantity for the information that first identification information is included is adapted with species.For example, the first identification information only includes user terminal hardware Identification code, then adaptably, the second identification information also only includes user terminal hardware identification code.In another example, the first mark letter Breath includes user terminal hardware identification code and user terminal IP address, then adaptably, and the second identification information also includes user Terminal hardware identification code and user terminal IP address.For another example the first identification information includes user terminal hardware identification code, use Family IP address of terminal and current time stamp, then adaptably, the second identification information is also comprising user terminal hardware identification code, use Family IP address of terminal and current time stamp, specifically, it will be appreciated by those skilled in the art that the current time stamp of the first identification information To download timestamp during application, the current time stamp of the second identification information meets the operation of the first Rule of judgment for service data Timestamp, due to two timestamp differences, then current time stamp is served only for judging identification checking user terminal, in the first mark Matched, had according only to user terminal hardware identification code and user terminal IP address when information is with the second identification information match Body, it will not be described here.Less preferably, the information category that the first identification information is included is wrapped with quantity with the second identification information The information category contained is not quite similar with quantity, then in matching, only matches in the first identification information and the second identification information simultaneously Comprising following information one or more information:User terminal hardware identification code, user terminal IP address or user account. Those skilled in the art, which combine prior art, can realize more change case, specifically, will not be described here.
The specific embodiment of the present invention is described above.It is to be appreciated that the invention is not limited in above-mentioned Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow Ring the substantive content of the present invention.

Claims (8)

1. one kind is compared based on user terminal identification and applies downloading-running statistical method, it is characterised in that including:
A. the first solicited message sent by the user terminal is received, first solicited message is used to ask download one should With;
B. the first identification information of the user terminal for downloading the application is obtained;Wherein, first identification information is logical A kind of acquisition crossed in following manner:
In first solicited message;
Obtained to the user terminal requests;Or
To third party system acquisition request;
C. the service data that user terminal runs the application is received;And
D. if the service data meets the first Rule of judgment according to the second identification information of the user terminal of acquisition with it is described The matching result of first identification information starts counter;
Do not start the counter if the service data is unsatisfactory for first Rule of judgment,
Wherein, second identification information is included in the service data, and first Rule of judgment is following Rule of judgment In one kind:
The service data is the data that the user terminal runs the application for the first time;
The service data is the data that the user terminal runs one predetermined function of the application for the first time;Or
The service data is the data that the user terminal clicks on one preset selective item of the application for the first time.
2. according to the method described in claim 1, it is characterised in that first solicited message is based on the user terminal to one The click data generation of predetermined information.
3. method according to claim 2, it is characterised in that if second identification information and first identification information Match, start counter, the counter is not started if mismatching.
4. according to the method described in claim 1, it is characterised in that first identification information and second identification information Including the one or more in following information:
User terminal hardware identification code;
Current time stamp;
Random number;
User terminal IP address;Or
User account.
5. one kind is compared based on user terminal identification applies downloading-running statistic device, described device includes a counter, and it is special Levy and be, including:
First receiving device, it is used to receive the first solicited message sent by the user terminal, first solicited message For asking to download an application;And
Acquisition device, it is used for the first identification information for obtaining the user terminal for downloading the application,
First identification information be in the following way in a kind of acquisition:
In first solicited message;
Obtained to the user terminal requests;Or
To third party system acquisition request;
Second reception device, it is used to receive the service data that user terminal runs the application;
Count control device, it is used for second of the user terminal according to the first Rule of judgment of the service data and acquisition The matching result of identification information and first identification information starts the counter, and the count control device includes:
First starter, it is used for when the service data meets first Rule of judgment according to the user terminal of acquisition The matching result of the second identification information and first identification information start the counter;
First Rule of judgment is one kind in following Rule of judgment:
The service data is the data that the user terminal runs the application for the first time;
The service data is the data that the user terminal runs one predetermined function of the application for the first time;Or
The service data is the data that the user terminal clicks on one preset selective item of the application for the first time.
6. device according to claim 5, it is characterised in that first solicited message is based on the user terminal to one The click data generation of predetermined information.
7. device according to claim 6, it is characterised in that first starter also includes:
Second starter, its by start when second identification information and first identification information match it is described based on Number device.
8. device according to claim 7, it is characterised in that first identification information and second identification information Including the one or more in following information:
User terminal hardware identification code;
Current time stamp;
Random number;
User terminal IP address;Or
User account.
CN201210491646.5A 2012-11-27 2012-11-27 Compared based on user terminal identification and apply downloading-running statistical method and its device Active CN103841172B (en)

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