CN102301658B

CN102301658B - Advertisement Delivery Method, Advertisement Server And Advertisement System

Info

Publication number: CN102301658B
Application number: CN200980154668.9A
Authority: CN
Inventors: 李辉; 陈寒江
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2009-09-11
Filing date: 2009-09-11
Publication date: 2014-11-19
Anticipated expiration: 2029-09-11
Also published as: WO2011029238A1; CN102301658A

Abstract

An advertisement delivery method, advertisement server and advertisement system are provided in embodiments of the invention. The advertisement delivery method includes: receiving an accessing network request sent from a user, and said accessing network request at least comprises the source IP address of the user; according to the maintained relationship information of IP addresses, user identifiers and user activity features, obtaining the user activity feature corresponding to the source IP address in said accessing network request, wherein said user activity feature is obtained by digging and analyzing the parsed result of the user accessing network request, wherein the parsed result is output by the Deep Packet Inspection (DPI) device; obtaining matching advertisement information at least according to said user activity feature; returning an accessing network response corresponding to said accessing network request to the user, and said accessing network response at least comprises said advertisement information. A corresponding advertisement server and advertisement system are also provided in the embodiments of the invention. The above mentioned method, apparatus and system can realize the accurate pushing of advertisement information.

Description

Advertisement placement method, Advertisement Server and ad system

Technical field

The embodiment of the present invention relates to communication technical field, particularly a kind of advertisement placement method, Advertisement Server and ad system.

Background technology

At current advertisement field, towards accurate input development, a lot of portal websites, to regional development, set up local gateway in various places, locate, from knowing that " you where " is to knowing " you are at What for " from location, region, timi requirement to behavior.

A kind of prior art be by website and webpage or individual blog net, add can downloads ad Javascript script, in the time that user accesses this webpage, owing to including Javascript script on webpage, client browser can initiate to send to Advertisement Server the request of downloads ad automatically, if local IP access is access first, Advertisement Server is not understood the content of this webpage, can send robot to browse this webpage by Advertisement Server, web page contents is analyzed, and preserve analysis result, in the time that user browses this webpage again, client browser sends the request of downloads ad from trend Advertisement Server, wherein, Advertisement Server returned to corresponding advertisement according to former analysis result.

Inventor, realizing in process of the present invention, finds in prior art, is the content advertisement according to user's accessed web page, cannot ensure to push the advertisement of making to measure for different user, thereby cannot realize, user is carried out to advertisement pushing accurately.

Summary of the invention

The embodiment of the present invention is to provide a kind of advertisement placement method, Advertisement Server and ad system, the precision of throwing in to improve user advertising.

The embodiment of the present invention provides a kind of advertisement placement method, comprising:

Receive the accesses network request that user sends, described accesses network request at least comprises user's source IP address;

According to the relation information of IP address, user ID and the user behavior feature safeguarded, the corresponding user behavior feature of source IP address in acquisition and described accesses network request, wherein said user behavior feature is that the analysis result mining analysis of the customer access network request to the output of deep message detection DPI equipment obtains;

At least, according to described user behavior feature, obtain the advertising message of coupling;

Return with the corresponding accesses network of described accesses network request and reply to user, described accesses network is replied and is at least comprised described advertising message.

The embodiment of the present invention also provides another kind of advertisement placement method, comprising:

Receive the first accesses network request that user sends, described the first accesses network request comprises user's source IP address and access websites address;

According to the relation information of IP address, user ID and the user behavior feature safeguarded, the corresponding user behavior feature of source IP address in acquisition and described the first accesses network request, wherein said user behavior feature is that the analysis result mining analysis of the customer access network request to the output of deep message detection DPI equipment obtains;

According to described user behavior feature, obtain the advertising message of coupling;

The corresponding Website server in access websites address in described the first accesses network request sends the second accesses network request that comprises described advertising message, receives and returns to user the second accesses network that comprises described advertising message and reply.

The embodiment of the present invention also provides a kind of Advertisement Server, comprising:

First communication module, for receiving the accesses network request that user sends, described accesses network request at least comprises user's source IP address, and returns with the corresponding accesses network of described accesses network request and reply to user, and described accesses network is replied the advertising message that at least comprises described coupling;

User-behavior management module, for according to the relation information of IP address, user ID and user behavior feature of safeguarding, obtain and described accesses network request in the corresponding user behavior feature of source IP address;

Behavioural analysis module, obtain user behavior feature for the analysis result mining analysis that deep message is detected to the customer access network request of DPI equipment output, and refresh the user behavior feature associated with corresponding user ID by described user-behavior management module;

Advertising management module,, obtains the advertising message of coupling, and returns to corresponding accesses network by described first communication module to user and reply according to described user behavior feature at least, and described accesses network is replied the advertising message that at least comprises described coupling.

The embodiment of the present invention also provides another kind of Advertisement Server, comprising:

Third communication module, the first accesses network request of sending for receiving user, described the first accesses network request comprises user's source IP address and access websites address, and returns to the second accesses network to user and reply;

Advertising management module, for according to described user behavior feature, obtains the advertising message of coupling;

The 4th communication module, for corresponding Website server sends the second accesses network request that comprises described advertising message to the access websites address of described the first accesses network request, receive and return to user the second accesses network that comprises described advertising message by described third communication module and reply.

The embodiment of the present invention also provides a kind of ad system, comprising:

The network equipment, for transmitting user's accesses network request;

Deep message detects DPI equipment, resolves for the customer access network request to receiving, exports corresponding analysis result to Advertisement Server;

Advertisement Server, for processing according to the analysis result of described DPI equipment output, and the accesses network of returning to the advertising message that at least comprises match user behavioural characteristic is replied.

The embodiment of the present invention also provides another kind of ad system, comprising:

Deep message detects DPI equipment, for resolving the first accesses network request of user, and exports corresponding analysis result to Advertisement Server;

Advertisement Server, for processing according to the analysis result of described DPI equipment output, and Website server corresponding to access websites address in described the first accesses network request sends the second accesses network request of the advertising message that comprises match user behavioural characteristic; Receive and return to corresponding the second accesses network to user and reply;

Website server, for according to described the second accesses network request, is inserted in the second corresponding web page answers page by the advertising message comprising in described accesses network request and returns to described Advertisement Server.

The embodiment of the present invention also provides another ad system, comprising:

Advertisement Server, for processing according to the analysis result of described DPI equipment output, and Website server corresponding to access websites address in described the first accesses network request send the second accesses network request of the user ID that comprises match user source IP address, and return to described Website server request and advertising message user behavior characteristic matching;

Website server, be used for according to the user ID of described the second accesses network request, the advertising message of mating with described user ID to described Advertisement Server request, and the advertising message of described coupling is inserted in the corresponding second web page answers page and returns to user.

Visible, the advertisement placement method that the embodiment of the present invention provides, Advertisement Server and ad system, in advertisement release process, according to the IP address of safeguarding, the relation information of user ID and user behavior feature, obtain the user behavior feature corresponding with user's source IP address in described accesses network request, wherein, because the user behavior feature of safeguarding is that the result mining analysis of DPI equipment output is obtained, like this, just can guarantee system can refresh aforementioned relation information by the real-time user's internet behavior that utilizes, thereby ensure real-time and the accuracy of relation information, and user ID is with respect to the IP address reflection user identity of objective more, like this, obtain the advertising message of coupling according to user behavior feature, and return to ustomer premises access equipment the accesses network that at least comprises described advertising message and reply, provide targetedly thereby can realize to user, " make " advertising message to measure, thereby improve the precision that advertising message is thrown in.

Brief description of the drawings

Fig. 1 is the schematic flow sheet of advertisement placement method embodiment mono-of the present invention;

Fig. 2 is the schematic flow sheet of advertisement placement method embodiment bis-of the present invention;

Fig. 3 A is a kind of structural representation of a kind of Advertisement Server embodiment of the present invention;

Fig. 3 B is the another kind of structural representation of a kind of Advertisement Server embodiment of the present invention;

Fig. 4 is another structural representation of a kind of Advertisement Server embodiment of the present invention;

Fig. 5 is another structural representation of a kind of Advertisement Server embodiment of the present invention;

Fig. 6 is the structural representation of the another kind of Advertisement Server embodiment of the present invention;

Fig. 7 is the structural representation of a kind of ad system embodiment of the present invention;

Fig. 8 is the structural representation of the another kind of ad system embodiment of the present invention;

Fig. 9 is the structural representation of another ad system embodiment of the present invention;

Figure 10 A is the networking structure schematic diagram of a kind of ad system of the specific embodiment of the invention;

Figure 10 B is the networking structure schematic diagram of the another kind of ad system of the specific embodiment of the invention;

Figure 10 C is the networking structure schematic diagram of another ad system of the specific embodiment of the invention;

Figure 11 is the interaction diagrams of a kind of user identity identification of the embodiment of the present invention;

Figure 12 is the schematic flow sheet of user's internet behavior analytic process in the present invention's the first specific embodiment;

Figure 13 is the schematic flow sheet of advertisement release process in the present invention's the first specific embodiment;

Figure 14 is the schematic flow sheet of advertisement release process in the present invention's the second specific embodiment;

Figure 15 is the schematic flow sheet of advertisement release process in the present invention's the 3rd specific embodiment;

Figure 16 is the schematic flow sheet of advertisement release process in the present invention's the 4th specific embodiment;

Figure 17 is the schematic flow sheet of advertisement release process in the present invention's the 5th specific embodiment;

Figure 18 is the schematic flow sheet of advertisement release process in the present invention's the 6th specific embodiment;

Figure 19 is the schematic flow sheet of advertisement release process in the present invention's the 7th specific embodiment.

Embodiment

For making object, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.

The embodiment of the present invention provides a kind of advertisement placement method, server and advertisement delivery system, can be according to obtaining corresponding user behavior feature from the IP address in user's accesses network request, at least obtain the advertising message of coupling according to this user behavior feature, thereby push the advertising message of making to measure to this user, improve the precision that user advertising is thrown in, wherein detect coordinating of DPI equipment and Advertisement Server by deep message, realize the excavation of user behavior feature.

Describe the embodiment of the present invention in detail below in conjunction with accompanying drawing:

The embodiment of the present invention one provides a kind of advertisement placement method, Fig. 1 is the schematic flow sheet of advertisement placement method embodiment mono-of the present invention, the executive agent of the method can be the Advertisement Server in ad system, also can be the server (referred to as Website server) of joining website, as shown in Figure 1, comprise the steps:

The accesses network request that step 101, reception user send, described accesses network request at least comprises user's source IP address;

Should be understood that, in described accesses network request, can also comprise searched key word, access websites address (as URL information);

Step 102, according to the IP address of safeguarding, the relation information of user ID and user behavior feature, the corresponding user behavior feature of source IP address in acquisition and described accesses network request, the user behavior feature of wherein safeguarding is to DPI (Deep Packet Inspection, deep message detects) (also can be understood as: refresh aforementioned relation information according to the analysis result of the customer access network request of DPI equipment output of obtaining of the analysis result mining analysis of the customer access network request of equipment output, especially refresh the user behavior feature associated with corresponding user ID), the user behavior feature here refers to user surf the Net the behavior preference, the interest etc. that show, and as user likes accessing automotive-type, football class webpage, user likes shopping online etc.

It should be noted that, the form of expression of the relation information of IP address, user ID and the user behavior feature of the maintenance of mentioning here can be the IP address of maintenance and the first relation information of user ID, the user ID of safeguarding and the second relation information of user behavior feature, include but not limited to this;

Under one realizes, step 102 can comprise:

According to the IP address of safeguarding and the first relation information of user ID, obtain the user ID corresponding with described source IP address;

According to the user ID of safeguarding and the second relation information of user behavior feature, obtain the user behavior feature corresponding with described user ID, the user behavior feature of wherein said maintenance is according to DPI equipment, the analysis result of customer access network request to be carried out to mining analysis by Advertisement Server to obtain;

Step 103, at least according to described user behavior feature, obtain coupling advertising message;

Step 104, return with the corresponding accesses network of described accesses network request and reply to user, described accesses network is replied and is at least comprised described advertising message.

It should be noted that, the advertising message here can be ad content itself, can be also advertisement link, etc.

Visible, the embodiment of the present invention is in advertisement release process, obtain user behavior feature according to the source IP address in the accesses network request from user, and at least obtain the advertising message of mating according to user behavior feature, returning to user the accesses network that comprises advertising message replys, because advertising message at least obtains according to user behavior characteristic matching, and user behavior feature be by Advertisement Server in real time the analysis result mining analysis of the customer access network request to DPI equipment output obtain, in other words, Advertisement Server and DPI equipment coordinate can carry out real-time mining analysis to user's internet behavior, thereby can be in real time, continuous renewal/maintenance customer's behavioural characteristic, and the different different advertising message of user behavior feature association/correspondence in the embodiment of the present invention, thereby can provide targetedly to user, " make " advertising message to measure, thereby improve the precision that advertising message is thrown in.

Under a kind of implementation, in the above embodiment of the present invention, can further include:

According to the access websites address in described accesses network request, send the second accesses network request to corresponding Website server, and receive the web page answers page or the stream medium data that return;

And the advertising message of obtaining in above-mentioned steps 103 is inserted in the described web page answers page or stream medium data; Accordingly, step 104 is specially: return to the web page answers page that is inserted with advertising message or the stream medium data that is inserted with advertising message to user.

Accordingly, in above-mentioned step 103, at least according to described user behavior feature, the advertising message that obtains coupling can comprise:

According to the user behavior feature of safeguarding and the relation information of advertising message, obtain the advertising message with described user behavior characteristic matching, or according to the user behavior feature of safeguarding and the relation information of advertising message, obtain the advertising message of mating with the key word information in described user behavior feature and the described web page answers page; For the latter, it should be noted that, the key word information in the web page answers page with together with the user behavior feature corresponding with IP address, go coupling to obtain corresponding advertising message as user behavior feature.

The embodiment of the present invention also provides another execution mode, in above-described embodiment, can further include: build advertising framework, be inserted with the access websites address in described advertising message and described accesses network request in described advertising framework; Accordingly, step 104 is specially: return to user the accesses network that comprises described advertising framework and reply.It should be noted that, the advertising framework here can be a webpage, contains advertisement in webpage, in JS code, contains and joins web site url, and user browser can be joined website according to this links and accesses automatically.

In order to accomplish to push the advertisement of making to measure to user, can identify accurately user identity, the method that above-described embodiment is mentioned can further include: the IP address that reception maintaining network equipment are sent and the relation information of user ID, it should be noted that, the network equipment is here the related network elements of carrier network, include but not limited to convergence device, as BRAS (Broadband Remote Access Serve, broad band remote IAD), GGSN (Gateway GPRS Support Node, Gateway GPRS Support Node), or gateway device, as PE (Provider Edge, metropolitan area network egress router), or access device, as DSLAM (Digital Subscriber Line Access Multiplexer, Digital Subscriber Line Access Multiplexer) etc.Thereby the inaccuracy of having avoided directly identifying by IP address user, IP address is dynamic after all, as ADSL dial-up user, each dialup ip all can become, and therefore cannot directly judge user identity from IP.Under a kind of implementation, the analysis result mining analysis of the customer access network request to the output of DPI equipment specifically can comprise: according to access to netwoks relevant information and the behavioural characteristic analysis rule of the output of DPI equipment, mining analysis obtains corresponding user behavior feature, and by described user behavior feature with the corresponding associated preservation of user ID or upgrade, it should be noted that, corresponding user ID refers to the user ID associated/corresponding with source IP address in the accesses network request of receiving here.It should be noted that, the access to netwoks relevant information here can comprise URL, source IP address/target ip address, search keyword information etc., includes but not limited to, can determine flexibly access to netwoks relevant information according to practical application.

Further, under a kind of specific implementation, above-mentioned access to netwoks relevant information and the behavioural characteristic analysis rule exported according to DPI equipment, mining analysis obtains user behavior feature and can be specially:

The statistics of described access to netwoks relevant information according to user within the very first time and the matching result of knowledge base, obtain the type distribution situation of this user's accessed web page, and described very first time scope comprises long-term time range and/or short-term time range;

And according to the distribution situation of described user's accessed web page type and behavioural characteristic analysis rule, obtaining corresponding user behavior feature, this user behavior feature comprises this user's long-term action characteristic information and user's acts and efforts for expediency characteristic information.It should be noted that, the long-term time range here, short-term time range can need to arrange flexibly according to practical application, and for example, long-term time range can be to surf the Net initial time one month from user; Short-term time range is surfed the Net a week initial time from user.And the behavioural characteristic analysis rule here can set in advance, and also can dynamically arrange.

Preferably, in the embodiment of the present invention, can also add up user's access behavior, be that said method further comprises: receive user and click the accesses network request sending after advertisement, point to Advertisement Server, the information that described accesses network request comprises user's source IP address and advertisement website; According to the information of described user's source IP address and advertisement website, counting user is clicked the behavior of advertisement; And return to user the accesses network that is redirected to advertisement website (can be specifically advertising network site server) and reply, make subscriber equipment automatically initiate to access the accesses network request of advertisement website.It should be noted that, the information of the advertisement website here can be the address of advertisement website.And, for the data of above-mentioned statistics, can be used for advertising message to analyze or charging statistics etc.

The embodiment of the present invention also provides another kind of advertisement placement method, Fig. 2 is the schematic flow sheet of advertisement placement method embodiment bis-of the present invention, the executive agent of the method can be the Advertisement Server in the ad system being originally deployed in carrier network, as shown in Figure 2, comprises the steps:

The first accesses network request that step 201, reception user send, described the first accesses network request comprises user's source IP address and access websites address;

Should be understood that, in described accesses network request, can also comprise searched key word, the access websites address here can be URL information;

Step 202, according to the relation information of IP address, user ID and user behavior feature of safeguarding, the corresponding user behavior feature of source IP address in acquisition and described the first accesses network request, the user behavior feature of wherein safeguarding is that the analysis result mining analysis of the customer access network request to the output of DPI equipment obtains; (also can be understood as: refresh aforementioned relation information according to the analysis result of the customer access network request of DPI equipment output, especially refresh the user behavior feature associated with corresponding user ID); The user behavior feature here refers to user surf the Net the behavior preference, the interest etc. that show, and as user likes accessing automotive-type, football class webpage, user likes shopping online etc.

Under one realizes, step 202 can comprise:

According to the user ID of safeguarding and the second relation information of user behavior feature, obtain the user behavior feature corresponding with described user ID, the user behavior feature of wherein safeguarding is according to DPI equipment, the analysis result of customer access network request to be carried out to mining analysis by Advertisement Server to obtain;

Step 203, according to described user behavior feature, obtain coupling advertising message;

Step 204, the corresponding Website server in access websites address in described the first accesses network request send the second accesses network request that comprises described advertising message, receive also to return to the second corresponding with described the second accesses network request, to comprise described advertising message accesses network to user and reply.

Should be understood that, before mention in embodiment first, second there is no clear and definite sequencing, be only used to distinguish both.

Visible, the embodiment of the present invention is in advertisement release process, because advertising message obtains according to user behavior characteristic matching, and user behavior feature be by Advertisement Server in real time the analysis result mining analysis of the customer access network request to DPI equipment output obtain, in other words, can in real time, constantly refresh user behavior feature, and the different different advertising message of user behavior feature association/correspondence in the embodiment of the present invention, thereby can provide targetedly to user, " making to measure " advertising message, thereby improve the precision that advertising message is thrown in.

Identical with advertisement placement method embodiment mono-of the present invention, in above-described embodiment, also may further include the step of the relation information of the reception IP address that also maintaining network equipment is sent and user ID, can identify accurately user identity to realize, avoid directly identifying by IP address user's inaccuracy, IP address is dynamic after all, as ADSL dial-up user, each dialup ip all can become, and therefore cannot directly judge user identity from IP.Wherein, the network equipment is here the related network elements of carrier network, include but not limited to convergence device, as BRAS (Broadband Remote Access Serve, broad band remote IAD), GGSN (Gateway GPRS Support Node, Gateway GPRS Support Node), or gateway device, as PE (Provider Edge, metropolitan area network egress router), or access device, as DSLAM (Digital Subscriber Line Access Multiplexer, Digital Subscriber Line Access Multiplexer) etc.

Under a kind of implementation, the analysis result mining analysis of the customer access network request to the output of DPI equipment specifically can comprise: according to access to netwoks relevant information and the behavioural characteristic analysis rule of the output of DPI equipment, mining analysis obtains corresponding user behavior feature; And by this user behavior feature with the corresponding associated preservation of user ID or upgrade.It should be noted that, corresponding user ID refers to the user ID associated/corresponding with source IP address in the accesses network request of receiving here.And the access to netwoks relevant information here can comprise URL, source IP address/target ip address, search keyword information etc.

Further, under a kind of implementation, above-mentioned access to netwoks relevant information and the behavioural characteristic analysis rule exported according to DPI equipment, mining analysis obtains user behavior feature and can be specially:

And can, according to the distribution situation of user's accessed web page type and behavioural characteristic analysis rule, obtain corresponding user behavior feature, this user behavior feature can comprise this user's long-term action characteristic information and this user's acts and efforts for expediency characteristic information.It should be noted that, the long-term time range here, short-term time range can need to arrange flexibly according to practical application, and for example, long-term time range can be to surf the Net initial time one month from user; Short-term time range is surfed the Net a week initial time from user.And the behavioural characteristic analysis rule here can set in advance, and also can dynamically arrange.

Preferably, the behavior that equally also can access advertisement website to user is further added up, be that said method further comprises: receive user and click the accesses network request sending after advertisement, point to Advertisement Server, the information that described accesses network request comprises user's source IP address and advertisement website; According to the information of described user's source IP address and advertisement website, counting user is clicked the behavior of advertisement; And return to user the accesses network that is redirected to advertisement website (can be specifically advertising network site server) and reply, make subscriber equipment automatically initiate to access the accesses network request of advertisement website.

The advertisement placement method that the above embodiment of the present invention provides, by the access to netwoks relevant information of behavioural characteristic analysis rule and the output of DPI equipment, user's network behavior feature is obtained in excavation, and the advertising message of obtaining coupling according to above-mentioned user behavior feature in the time carrying out advertisement putting is to throw in to user, can improve the precision of advertisement putting.

Corresponding with above-mentioned advertisement placement method embodiment, the embodiment of the present invention also provides corresponding server, the server here can be the Advertisement Server in embodiment of the present invention ad system, can be also the server of joining website, describes in detail as example below to be Advertisement Server.

Fig. 3 A is a kind of structural representation of a kind of Advertisement Server embodiment of the present invention, and as shown in Figure 3A, Advertisement Server comprises first communication module 11, user-behavior management module 12, behavioural analysis module 13 and advertising management module 14.

The accesses network request that wherein above-mentioned first communication module 11 is sent for receiving user, above-mentioned accesses network request at least comprises user's source IP address, and return with the corresponding accesses network of described accesses network request and reply to user, described accesses network is replied the advertising message that at least comprises described coupling; Wherein, in described accesses network request, can also comprise searched key word, access websites address (as URL information);

User-behavior management module 12 is for according to the relation information of IP address, user ID and user behavior feature of safeguarding, obtain and described accesses network request in the corresponding user behavior feature of source IP address; The source IP address here can be that accesses network request or the parsing of accesses network request mirror image bag that DPI equipment is sent user obtains and export to Advertisement Server, can be also that user-behavior management module 12 is resolved and obtained from the accesses network request of receiving.

Behavioural analysis module 13, obtain user behavior feature for the analysis result mining analysis that deep message is detected to the customer access network request of DPI equipment output, and refresh the user behavior feature associated with corresponding user ID by user-behavior management module 12; Concrete can be, by described user-behavior management module 12 by described user behavior feature with the corresponding associated preservation of user ID or upgrade, corresponding user ID is user ID corresponding to source IP address in the accesses network request of sending with user here.

Advertising management module 14, be used at least according to above-mentioned user behavior feature, obtain the advertising message of coupling, and returned with the corresponding accesses network of described accesses network request and reply to user by first communication module 11, above-mentioned accesses network is replied the advertising message that at least comprises described coupling.

As shown in Figure 3 B, under a kind of implementation, user-behavior management module 12 specifically can comprise:

User management module 121, for according to the IP address of safeguarding and the relation information of user ID, obtains the user ID corresponding with described source IP address;

Behavior management module 122, for according to the user ID of safeguarding and the relation information of user behavior feature, obtains the user behavior feature corresponding with above-mentioned user ID.

As shown in Figure 4, on the basis of above-described embodiment, embodiment of the present invention Advertisement Server can further include second communication module 15 and first content insert module 16, wherein:

Second communication module 15, for according to the access websites address of described accesses network request (can be specifically URL information), sends the second accesses network request to corresponding Website server; And receive the web page answers page or the stream medium data that return.

First content insert module 16 is for being inserted into described advertising message the described web page answers page or stream medium data, and the accesses network that now first communication module 11 returns to user is replied and is specially the web page answers page or the stream medium data that are inserted with advertising message.

Accordingly, under a kind of implementation, advertising management module 14 is the first advertising management module, for according to the user behavior feature of safeguarding and the relation information of advertising message, obtains the advertising message with described user behavior characteristic matching; Or, according to the key word information in described user behavior feature, the described web page answers page and the user behavior feature of maintenance and the relation information of advertising message, from advertising database, obtain the advertising message of coupling.

As shown in Figure 5, in the Advertisement Server embodiment shown in Fig. 3, Advertisement Server can further include second content insert module 17, this module is used for building advertising framework, inserts the access websites address in described advertising message and described the first accesses network request in described advertising framework; Wherein, the accesses network that first communication module 11 returns to user is replied and is specially the accesses network that comprises described advertising framework and replys.

In the Advertisement Server providing at above-described embodiment, user-behavior management module 12 wherein can also be further used for the reception IP address that also maintaining network equipment is sent and the relation information of user ID.Thereby realize and can identify accurately user identity, avoid directly identifying by IP address user's inaccuracy, IP address is dynamic after all, as ADSL dial-up user, each dialup ip all can become, and therefore cannot directly judge user identity from IP.Wherein, the related network elements that the network equipment is here carrier network, includes but not limited to convergence device (as BRAS, GGSN), or gateway device (as PE), or access device (as DSLAM) etc.

Under a kind of implementation, behavioural analysis module 13 in above-described embodiment specifically can be for according to the access to netwoks relevant information of behavioural characteristic analysis rule and DPI equipment output, mining analysis obtains corresponding user behavior feature, and by described user-behavior management module 12 by described user behavior feature with the corresponding associated preservation of user ID or upgrade.Can also be specifically, the statistics of described access to netwoks relevant information according to user within the very first time and the matching result of knowledge base, obtain the type distribution situation of this user's accessed web page, described very first time scope comprises long-term time range and/or short-term time range; According to the distribution situation of described user's accessed web page type and behavioural characteristic analysis rule, obtain corresponding user behavior feature, described user behavior feature comprises this user's long-term action characteristic information and user's acts and efforts for expediency characteristic information.It should be noted that, the long-term time range here, short-term time range can need to arrange flexibly according to practical application, and for example, long-term time range can be to surf the Net initial time one month from user; Short-term time range is surfed the Net a week initial time from user.And the behavioural characteristic analysis rule here can set in advance, and also can dynamically arrange.

As shown in Fig. 4 or Fig. 5, the Advertisement Server that the above embodiment of the present invention provides, can further include access statistical module 18, this module clicks for receive user by first communication module 11 the accesses network request sending after advertisement, point to Advertisement Server, click the behavior of advertisement according to the Information Statistics user of the user's source IP address in described accesses network request and advertisement website, and return to user the accesses network that is redirected to advertisement website (can be specifically advertising network site server) by first communication module 11 and reply.Thereby be convenient to operator user is clicked the statistics of advertisement, further advertisement is analyzed and the aspect such as charging processing.

Visible, the Advertisement Server that the above embodiment of the present invention provides, in advertisement release process, obtain user behavior feature according to the source IP address in the accesses network request from user, and at least obtain the advertising message of mating according to user behavior feature, returning to user the accesses network that comprises advertising message replys, because advertising message at least obtains according to user behavior characteristic matching, and user behavior feature be by Advertisement Server in real time the analysis result mining analysis of the customer access network request to DPI equipment output obtain, in other words, Advertisement Server and DPI equipment coordinate can carry out real-time mining analysis to user's internet behavior, thereby can be in real time, constantly update user's behavioural characteristic, and the different different advertising message of user behavior feature association/correspondence in the embodiment of the present invention, thereby can provide targetedly to user, " make " advertising message to measure, thereby improve the precision that advertising message is thrown in.

The embodiment of the present invention also provides another Advertisement Server, Fig. 6 is the structural representation of the another kind of Advertisement Server embodiment of the present invention, as shown in Figure 6, Advertisement Server comprises third communication module 21, user-behavior management module 22, behavioural analysis module 23, advertising management module 24 and the 4th communication module 25, wherein:

The first accesses network request that third communication module 21 is sent for receiving user, described the first accesses network request comprises user's source IP address and access websites address (can be specifically URL information);

User-behavior management module 22 is for according to the relation information of IP address, user ID and user behavior feature of safeguarding, obtain and this first accesses network request in the corresponding user behavior feature of source IP address; It should be noted that, can be user's source IP address that user-behavior management module 22 is obtained from the first accesses network request, can be also that DPI equipment is exported to user-behavior management module 22.

Behavioural analysis module 23 obtains user behavior feature for the analysis result mining analysis that deep message is detected to the customer access network request of DPI equipment output, and refreshes the user behavior feature associated with corresponding user ID by user-behavior management module 22; Can be specifically user behavior feature that excavation is obtained with the corresponding associated preservation of user ID or upgrade, corresponding user ID be user ID corresponding to source IP address in the accesses network request of sending with user here.

Advertising management module 24, for according to above-mentioned user behavior feature, obtains the advertising message of coupling; Can be specifically according to the user behavior feature of safeguarding and the relation information of advertising message, from advertising database, obtain the advertising message with above-mentioned user behavior characteristic matching;

The 4th communication module 25 sends for Website server corresponding to the access websites address to the first accesses network request the second accesses network request that comprises described advertising message, the second accesses network corresponding with this second accesses network request, that comprise this advertising message that reception is returned is replied, and returns to this second accesses network by third communication module 21 to user and reply.

Under a kind of implementation, user-behavior management module 22 can comprise:

User management module 221, for according to IP address and the relation information of user ID safeguarded, the user ID that acquisition is corresponding with source IP address in the first accesses network request;

Behavior management module 222, for according to the user ID of safeguarding and the relation information of user behavior feature, obtains the user behavior feature corresponding with above-mentioned user ID;

The IP address that user-behavior management module 22 in the Advertisement Server that the present embodiment provides can also be used for receiving and maintaining network equipment is sent and the relation information of user ID; Can identify accurately user identity to realize, avoid directly identifying by IP address user's inaccuracy, IP address is dynamic after all, and as ADSL dial-up user, each dialup ip all can become, and therefore cannot directly judge user identity from IP.Wherein, the related network elements that the network equipment is here carrier network, includes but not limited to convergence device (as BRAS, GGSN), or gateway device (as PE) or access device (as DSLAM) etc.

Under one realizes, behavioural analysis module 23 in above-described embodiment can be specifically for according to the access to netwoks relevant information of behavioural characteristic analysis rule and DPI equipment output, mining analysis obtains corresponding user behavior feature, and by user-behavior management module 22 by this user behavior feature and the corresponding associated preservation of user ID or renewal.Can also be specifically, the statistics of described access to netwoks relevant information according to user within the very first time and the matching result of knowledge base, obtain the type distribution situation of this user's accessed web page, described very first time scope comprises long-term time range and/or short-term time range; According to the distribution situation of described user's accessed web page type and behavioural characteristic analysis rule, obtain corresponding user behavior feature, described user behavior feature comprises this user's long-term action characteristic information and user's acts and efforts for expediency characteristic information.It should be noted that, the long-term time range here, short-term time range can need to arrange flexibly according to practical application, and for example, long-term time range can be to surf the Net initial time one month from user; Short-term time range is surfed the Net a week initial time from user.And the behavioural characteristic analysis rule here can set in advance, and also can dynamically arrange.

Preferably, the Advertisement Server that the above embodiment of the present invention provides can further include access statistical module 26, this module clicks for receive user by third communication module 21 the accesses network request sending after advertisement, point to Advertisement Server self, click the behavior of advertisement according to the information of the user's source IP address in described accesses network request and advertisement website (advertising network station address) counting user, and return to user the accesses network that is redirected to advertisement website (can be specifically advertising network site server) by third communication module 21 and reply.Be convenient to operator can click according to statistical module advertisement statistics to user, further advertisement analyzed and the value-added service of the aspect such as charging processing.

Visible, the Advertisement Server that the above embodiment of the present invention provides, in advertisement release process, obtain user behavior feature according to the source IP address in the accesses network request from user, and at least obtain the advertising message of mating according to user behavior feature, returning to user the accesses network that comprises advertising message replys, because advertising message at least obtains according to user behavior characteristic matching, and user behavior feature be by Advertisement Server in real time the analysis result mining analysis of the customer access network request to DPI equipment output obtain, in other words, Advertisement Server and DPI equipment coordinate can carry out real-time mining analysis to user's internet behavior, thereby obtain in real time, the user's who constantly updates behavioural characteristic, and the different different advertising message of user behavior feature association/correspondence in the embodiment of the present invention, thereby can provide targetedly to user, " make " advertising message to measure, thereby improve the precision that advertising message is thrown in.

The embodiment of the present invention also provides a kind of ad system, Fig. 7 is the structural representation of a kind of ad system embodiment of the present invention, as shown in Figure 7, ad system comprises the network equipment 31, DPI (deep message detection) equipment 32 and Advertisement Server 33, wherein:

The above-mentioned network equipment 31 is for transmitting user's accesses network request;

DPI equipment 32 is resolved for the accesses network request to user, and exports corresponding analysis result to Advertisement Server 33; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network request, as URL, source IP address/target ip address, search keyword information etc.; Optionally, DPI equipment 32 can also be used for accesses network that subtend user returns replys and resolves, and exports corresponding analysis result to Advertisement Server 33; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network is replied, for example, reply page text content, especially comprising key word information;

Advertisement Server 33 is processed for the analysis result of exporting according to described DPI equipment 32, and the accesses network of returning to the advertising message that at least comprises match user behavioural characteristic is replied.Under one realizes, this Advertisement Server 33 refreshes the user behavior feature associated with corresponding user ID specifically for the analysis result of exporting according to DPI equipment 32; And, at least according to the relation information of IP address, user ID, user behavior feature and the advertising message safeguarded, obtain the advertising message of mating with the source IP address in the accesses network request of receiving, return to the accesses network that at least comprises described advertising message and reply.Further, can be specifically according to the IP address of safeguarding and the relation information of user ID, obtain and user ID corresponding to user's source IP address in the accesses network request of reception, according to the user ID of safeguarding and the relation information of user behavior feature, obtain the user behavior feature corresponding with described user ID; At least, according to described user behavior feature, obtain the advertising message of coupling; And return with the corresponding accesses network of described accesses network request and reply, described accesses network is replied and is at least comprised described advertising message.

DPI equipment 32 in above-described embodiment can also be further used for judging whether to tackle this accesses network request and carry out advertisement insertion, when needed, return to user the accesses network that is redirected to Advertisement Server 33 and reply, this accesses network response packet is containing user's original access websites address; Wherein, the accesses network request that Advertisement Server 33 receives is replied triggering by described accesses network.Can be specifically, judge whether to tackle this accesses network request according to strategy (as according to the label in URL white list or URL etc.) and carry out advertisement insertion, under one realizes, can be to judge whether the URL in this accesses network request is included in default URL white list, if so, determine that need to tackle this access network request carries out advertisement insertion; Otherwise, carry out advertisement insertion with regard to not needing to tackle this access network request.The network equipment 31 in above-described embodiment is further used for the authentication request of sending from user to AAA (authentication and authorization charging) server 34, receive the corresponding authentication response that aaa server 34 returns, in above-mentioned authentication response, comprise the IP address of distribution and corresponding user ID, and to the relation information of above-mentioned Advertisement Server 33 transmission user IP addresses and user totem information; In the present embodiment, above-mentioned Advertisement Server 33 can also be further used for the reception IP address that also maintaining network equipment 31 is sent and the relation information of user ID.The user ID here can be user's cell-phone number or the account number etc. that dials.

The network equipment 31 in above-described embodiment is further used for when receiving while replying from user's accesses network request or the accesses network returned to user in addition, sends to DPI equipment 32 the mirror image data bag (being copy package) that described accesses network request or accesses network are replied; Above-mentioned DPI equipment 32 specifically for parsing access to netwoks relevant information and export to described Advertisement Server 33 from the mirror image data bag that above-mentioned accesses network request and/or accesses network are replied;

Accordingly, in the present embodiment, above-mentioned Advertisement Server 33 specifically can be for the access to netwoks relevant information of exporting according to behavioural characteristic analysis rule and DPI equipment 32, mining analysis obtains corresponding user behavior feature, and by described user behavior feature with the corresponding associated preservation of user ID or upgrade; And according to the relation information of IP address, user ID and the user behavior feature safeguarded, the corresponding user behavior characteristic information of source IP address in the accesses network request obtaining and receive, at least obtain the advertising message of coupling according to described user behavior characteristic information, return to the corresponding accesses network that at least comprises described advertising message and reply.

Under a kind of implementation, Advertisement Server 33 in above-described embodiment can also be further used for according to the access websites address in the accesses network request receiving, the web page answers page or the stream medium data of download user access, and the advertising message of described coupling is inserted in the described web page answers page or stream medium data, the wherein said accesses network of returning is replied the web page answers page or the stream medium data for being inserted with advertising message;

Or, under another kind of implementation, above-mentioned Advertisement Server 33 can also be further used for building advertising framework, in described advertising framework, insert the access websites address in the accesses network request of described advertising message and reception, the accesses network that the wherein said accesses network of returning is replied as comprising described advertising framework is replied.

Visible, the ad system that the embodiment of the present invention provides, in advertisement release process, by coordinating of DPI equipment and Advertisement Server, realize and refresh in real time the user behavior feature associated with corresponding user ID, obtain the advertising message of mating with the source IP address in accesses network request from user according to the relation information that refreshes in real time, returning to user the accesses network that comprises advertising message replys, due to the different different advertising message of user behavior feature association/correspondence in the embodiment of the present invention, thereby can provide targetedly to user, " make " advertising message to measure, thereby improve the precision that advertising message is thrown in.

Further, due to the IP address that provides from the aaa server in carrier network and the relation information of user ID being provided, and user ID is more reliable and more stable with respect to IP address, therefore, adopt the ad system of the embodiment of the present invention can identify more accurately same user, and can be more accurate, long-term tracking same subscriber internet behavior, thereby make the result of behavioural analysis can be more accurate, avoid IP address in prior art often to change (as ADSL dial-up user, each dialup ip all can become, and for example pass through after NAT device, user's source IP address may change) defect that cannot directly judge user identity from IP brought.

And, participate in advertisement by DPI, comprise determine need the backward client of insertion of advertising to return to the response that is redirected to Advertisement Server, further improved the flexibility of advertisement putting.

The embodiment of the present invention also provides a kind of ad system, Fig. 8 is the structural representation of the another kind of ad system embodiment of the present invention, as shown in Figure 8, ad system comprises DPI (deep message detection) equipment 41, Advertisement Server 42 and Website server 43, wherein:

DPI equipment 41 is for resolving the first accesses network request of user, and exports corresponding analysis result to Advertisement Server 42; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network request, as URL, source IP address/target ip address, search keyword information etc.; Optionally, DPI equipment 41 can also be used for accesses network that subtend user returns replys and resolves, and exports corresponding analysis result to Advertisement Server 42; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network is replied, for example, reply page text content, especially comprising key word information;

Advertisement Server 42 is for processing according to the analysis result of described DPI equipment output, and Website server corresponding to access websites address in described the first accesses network request sends the second accesses network request of the advertising message that comprises match user behavioural characteristic; Receive and return to corresponding the second accesses network to user and reply; Under one realizes, above-mentioned Advertisement Server 42 refreshes the user behavior feature associated with corresponding user ID specifically for the analysis result of exporting according to DPI equipment 41; And obtain the advertising message of mating with the source IP address in the first accesses network request of receiving according to IP address, user ID, the user behavior feature safeguarded with the relation information of advertising message; And Website server corresponding to access websites address in described the first accesses network request sends the second accesses network request that comprises described advertising message; Receive and return to corresponding the second accesses network to user and reply.Further, can be specifically to obtain the user ID corresponding with source IP address in the first accesses network request of receiving according to the IP address of safeguarding and the relation information of user ID; Obtain the user behavior feature corresponding with described user ID according to the user ID of safeguarding with the relation information of user behavior feature; Obtain the advertising message of coupling according to described user behavior feature;

Website server 43, for according to described the second accesses network request, is inserted in the second corresponding web page answers page by the advertising message comprising in described accesses network request and returns to described the second Advertisement Server.

The ad system providing in above-described embodiment can further include the network equipment 44, this network equipment 44 is for sending the authentication request from user to aaa server 45, receive the corresponding authentication response that aaa server 45 returns, in described authentication response, comprise the IP address of distribution and corresponding user ID, and send the relation information of IP address and user ID letter to described Advertisement Server 42, accordingly, Advertisement Server 42 is further used for receiving and safeguards IP address that the described network equipment 44 is sent and the relation information of user ID.

The above-mentioned network equipment 44 is further used in the time receiving the accesses network request that user sends or the accesses network of returning to user and reply, send to DPI equipment 41 the mirror image data bag that described accesses network request or accesses network are replied, now above-mentioned DPI equipment 41 specifically for parsing access to netwoks relevant information and export to Advertisement Server 42 from the mirror image data bag that described accesses network request and/or accesses network are replied;

Accordingly, under one realizes, the access to netwoks relevant information of Advertisement Server 42 specifically for exporting according to behavioural characteristic analysis rule and DPI equipment 41, mining analysis obtains corresponding user behavior feature, and by described user behavior feature with the corresponding associated preservation of user ID or upgrade; And according to the relation information of IP address, user ID and the user behavior feature safeguarded, obtain the user behavior feature corresponding with source IP address in the first accesses network request of receiving, the advertising message that obtains coupling according to described user behavior feature, Website server corresponding to access websites address in described the first accesses network request sends the second accesses network request that comprises described advertising message; Receive and return to corresponding the second accesses network to user and reply.

The ad system that the above embodiment of the present invention provides, in the time carrying out advertisement putting, Advertisement Server 42 is searched user behavior feature according to user ID, and provides to user according to the suitable advertising message of user behavior feature selecting, can improve the precision of advertisement putting.Above-mentioned user behavior feature can be by carrying out mining analysis acquisition according to DPI equipment 41 to the analysis result of accesses network request by Advertisement Server 42 in addition.

The embodiment of the present invention also provides a kind of ad system, Fig. 9 is the structural representation of another ad system embodiment of the present invention, as shown in Figure 9, ad system comprises DPI (deep message detection) equipment 51, Advertisement Server 52 and Website server 53, wherein:

Deep message detects DPI equipment 51 for resolving the first accesses network request of user, and exports corresponding analysis result to Advertisement Server 52; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network request, as URL, source IP address/target ip address, search keyword information etc.; Optionally, DPI equipment 51 can also be used for accesses network that subtend user returns replys and resolves, and exports corresponding analysis result to Advertisement Server 52; The analysis result here can comprise the access to netwoks relevant information obtaining from accesses network is replied, for example, reply page text content, especially comprising key word information;

Advertisement Server 52 is for processing according to the analysis result of described DPI equipment output, and Website server corresponding to access websites address in described the first accesses network request send the second accesses network request of the user ID that comprises match user source IP address, and return to described Website server request and advertising message user behavior characteristic matching.Under one realizes, Advertisement Server 52 refreshes the user behavior feature associated with corresponding user ID specifically for the analysis result of exporting according to DPI equipment 51; And obtain the user ID corresponding with source IP address in the first accesses network request of receiving, Website server corresponding to access websites address in described the first accesses network request sends the second accesses network request that comprises described user ID, and according to the relation information of IP address, user ID, user behavior feature and the advertising message safeguarded, return to the advertising message that Website server 53 is asked.Further, can be specifically to obtain the user ID corresponding with source IP address in the first accesses network request of receiving according to the IP address of safeguarding and the relation information of user ID; Send the second accesses network request that comprises described user ID to corresponding Website server according to the access websites address in described the first accesses network request.

Website server 53 is for according to the user ID of described the second accesses network request, ask the advertising message of mating with described user ID to Advertisement Server 52, and the advertising message of described coupling is inserted in the corresponding second web page answers page and returns to user.Can be specifically, according to the user ID in described the second accesses network request, to the Advertisement Server 52 request user behavior feature corresponding with described user ID, and with the advertising message of described user behavior characteristic matching, and by the advertising message of described coupling be inserted into the corresponding second web page answers page of described the second accesses network request in and return to user.

Ad system in above-described embodiment can further include the network equipment 54, this network equipment 54 is for sending the authentication request from user to aaa server 55, receive the corresponding authentication response that aaa server 55 returns, in described authentication response, comprise the IP address of distribution and corresponding user ID, and send the relation information of IP address and user ID to Advertisement Server 52; Accordingly, the Advertisement Server 52 in the present embodiment is further used for the reception IP address that also maintaining network equipment 54 is sent and the relation information of user ID.

In addition, the above-mentioned network equipment 54 can also be further used for when receiving while replying from user's accesses network request or the accesses network returned to user, sends to DPI equipment 51 the mirror image data bag that described accesses network request or accesses network are replied;

Accordingly, under one realizes, DPI equipment 51 specifically for parsing access to netwoks relevant information and export to Advertisement Server 52 from the mirror image data bag that described accesses network request and/or accesses network are replied;

The now access to netwoks relevant information of above-mentioned Advertisement Server 52 specifically for exporting according to behavioural characteristic analysis rule and DPI equipment 51, mining analysis obtains user behavior feature, and by described user behavior feature with the corresponding associated preservation of user ID or upgrade, and receiving after the first accesses network request, Website server 53 corresponding to access websites address in described the first accesses network request sends the second accesses network request that comprises the user ID corresponding with source IP address in the first accesses network request, and according to the IP address of safeguarding, user ID, the relation information of user behavior feature and advertising message, return to the advertising message that described Website server 53 is asked.

Figure 10 A is the networking structure schematic diagram of a kind of ad system of the specific embodiment of the invention, as shown in Figure 10 A, DPI equipment 61a in the present embodiment is connected with convergence device 62a, copy by convergence device 62a the Web that subscriber equipment initiates and ask, or copy that the Web that returns to subscriber equipment replys and to DPI device forwards.

Wherein DPI equipment 61a is responsible for deep message parsing, the information analysis that subscriber equipment 65a is accessed to Internet (being Website server 66a) by Access Network goes out and is sent to Advertisement Server 63a, and routine information described above can be URL, source IP address/target ip address; Convergence device 62a is also responsible for user ID identification, send authentication request to aaa server 67a, and the user ID that aaa server 67a is returned, IP mapping relations information upload in Advertisement Server 63a, Advertisement Server 63a is used for carrying out user behavior analysis, obtain user behavior feature, and obtain the advertising message of coupling according to user's behavior characteristic information.The user web request that the gateway device 64a is here responsible for convergence device to send sends to Website server, or the web acknowledgement transmissions that Website server 66a is returned is to convergence device 62a, and in the time relating to advertisement putting, be responsible for the web that comprises advertising message of Advertisement Server 63a output to reply to user and return;

It should be noted that, DPI equipment 61a also can be built in gateway device or convergence device or access device, also can be articulated on gateway device or convergence device or access device in the mode of bypass.

For example, Figure 10 B is the networking structure schematic diagram of the another kind of ad system of the specific embodiment of the invention, as shown in Figure 10 B, DPI equipment 61b is connected with Advertisement Server 63b with gateway device 64b, copy by gateway device the Web that subscriber equipment initiates and ask, or copy that the Web that returns to subscriber equipment replys and to DPI device forwards.

Wherein DPI equipment 61b is responsible for deep message parsing, the information analysis that subscriber equipment 65b is accessed to Internet (being Website server 66b) by Access Network goes out and is sent to Advertisement Server 63b, example information described above can be URL, source IP address/target ip address, convergence device 62b is responsible for user ID identification, send authentication request to aaa server 67b, and the user ID that aaa server 67b is returned, IP mapping relations information uploads in Advertisement Server 63b, Advertisement Server 63b is used for carrying out user behavior analysis, obtain user behavior feature, and obtain the advertising message of coupling according to user's behavior characteristic information.

Figure 10 C is the networking structure schematic diagram of another ad system of the specific embodiment of the invention, as shown in Figure 10 C, DPI equipment 61c is connected with Advertisement Server 63c with access device, copy by access device the Web that subscriber equipment initiates and ask, or copy that the Web that returns to subscriber equipment replys and to DPI device forwards.

Wherein DPI equipment 61c is responsible for deep message parsing, the information analysis that subscriber equipment 65c is accessed to Internet (being Website server 66b) by Access Network goes out and is sent to Advertisement Server 63c, example information described above can be URL, source IP address/target ip address, convergence device 62c is responsible for user ID identification, send authentication request to aaa server 67c, and the user ID that aaa server 67c is returned, IP mapping relations information uploads in Advertisement Server 63c, Advertisement Server 63c is used for carrying out user behavior analysis, obtain user behavior feature, and obtain the advertising message of coupling according to user's behavior characteristic information.In this specific embodiment, the function of gateway device 64c is with the gateway device 64a in Figure 10 A.

Refer to Figure 11, for the interaction diagrams of a kind of user identity identification of the embodiment of the present invention, the network architecture using a kind of ad system shown in Figure 10 A describes as concrete scene, wherein in this network architecture, convergence device is (as BRAS, GGSN) be responsible for sending/receiving authentication request to aaa server, and upload user ID-IP to Advertisement Server; Aaa server is responsible for authenticated user identity, and authentication result is back to BRAS, if authentication success returns results to comprise and distributes to user's IP address and corresponding user ID (as user account).Advertisement Server is responsible for receiving user ID and the IP address pair that BRAS uploads, and data are preserved for inquiry; The method can comprise:

Step 301, in the time that user reaches the standard grade, subscriber equipment to convergence device BRAS initiate authentication request;

Authentication request is forwarded to aaa server by step 302, BRAS, and this authentication request comprises the information such as account, password, NAS (Network Access Server, network access server) address, NAS port;

Step 303, aaa server send to BRAS the authentication success message that is included as the IP address of user assignment and the user ID (being user account) of correspondence after authentication success;

Step 304, BRAS are to subscriber equipment return authentication success message;

Step 305, BRAS send user ID and IP address pair to Advertisement Server (can be specifically user management module).

Figure 12 is the schematic flow sheet of user's internet behavior analytic process in the present invention's the first specific embodiment, gateway device in the present embodiment or convergence device are responsible for E-Packeting to DPI equipment, DPI equipment is responsible for identification/parsing Web request, the optional Web that resolves replys, and analysis result (as URL, User IP, Web response content etc.) is sent to the behavioural analysis module of Advertisement Server.The access to netwoks relevant information that in the present embodiment, the behavioural analysis module of Advertisement Server is sent according to DPI equipment and behavioural characteristic analysis rule, mining analysis obtains corresponding user behavior feature, obtains user's long-term action characteristic information or acts and efforts for expediency characteristic information; User management module is in charge of user ID, IP to data, behavioural analysis module is by obtaining user ID to user management module inquiry, behavior management module is responsible for described user behavior feature with the corresponding associated preservation of user ID or is upgraded, and as shown in figure 12, comprises the steps:

Step 401, user initiate Web request by subscriber equipment;

Step 402, gateway device/convergence device forward this Web and ask to website, and copy Web and ask to send it to DPI equipment;

Step 403, DPI equipment are resolved above-mentioned Web request, obtain subscriber network access relevant information, can be the URL addresses that user accesses, the information such as the IP address of subscriber equipment;

Step 404, DPI equipment send to the relevant information of above-mentioned access to netwoks (as URL, User IP etc.) the behavioural analysis module of Advertisement Server;

The behavioural analysis module of step 405, Advertisement Server identifies to user management module inquiring user according to IP address;

Step 406, the behavioural analysis module of Advertisement Server is carried out behavioural analysis according to the above-mentioned information of carrying in behavioural analysis rule and Web request to user, for example set up the knowledge base of URL address, in this knowledge base, the URL address of the first kind is sport category, the URL address of the type comprises http://sports.*****.com/, wherein " sports " is the keyword of sport category URL, the URL address of Second Type is news category, the URL address of the 3rd class is music class, receiving behind the URL address of user's access that DPI equipment provides, can carry out analytic statistics to user interest according to above-mentioned URL, when (time range and/or short-term time range for a long time) in a period of time, for example in one month user to access the frequency of URL address of sport category higher, access times are 100 times, and the number of times of the URL address of access music class is 20 times, under one realizes, the behavioural characteristic analysis rule here can be, if user accesses the frequency of the URL address of a certain type, to reach threshold value (can be to dynamically arrange, also can set in advance based on experience value) time, the classification corresponding to URL address of the type can be used as user behavior feature, can think that this user's interest is sport category information, this is long-term action characteristic information, and in nearest one week, the number of times that user accesses music class URL address is 10 times, and the number of times of access sport category URL address is 2 times, can think that short time interior user's interest is music category information, and this is acts and efforts for expediency characteristic information,

Step 407, obtain, after user behavior feature, exporting to behavior management module in the analysis of behavior analysis module, so that the user behavior feature of corresponding user ID association is upgraded/safeguarded to behavior management module;

Step 408, website are returned to Web and are replied;

Optionally can also comprise the steps:

Step 409, gateway device/convergence device copy Web and reply and be forwarded to DPI equipment, DPI equipment is replied and is resolved above-mentioned Web, obtain Web and reply the relevant information comprising, for example reply page text content, especially comprising key word information, and send it to behavioural analysis module;

The information that step 410, behavioural analysis module are carried at least replying according to Web is carried out behavioural analysis to user, for example reply according to Web the key word information comprising, and relation information between keyword and user behavior feature, obtain corresponding user behavior feature, and export to behavior management module, be convenient to behavior management module and upgrade user long-term action feature or the user acts and efforts for expediency feature associated with corresponding user ID.

Figure 13 is the schematic flow sheet of advertisement release process in the present invention's the first specific embodiment, and gateway device is responsible for E-Packeting to DPI equipment in the present embodiment; DPI equipment is responsible for identification/parsing Web request, and judges whether to want insertion of advertising according to the information parsing, and if desired, tackles user Web request, returns to be redirected reply to subscriber equipment.The content insert module of Advertisement Server is responsible for downloading original web page content, and the network forming page of laying equal stress on inserts the advertising message corresponding with user behavior feature in webpage, then returns to user; User management module is in charge of user ID, IP couple, and content insert module is by user management module, inquiry obtains user ID; Behavior management module is responsible for maintenance customer's behavioural characteristic, and content insert module is by behavior management module, inquiry obtains user behavior feature; Advertising management module is in charge of and is safeguarded advertising message (or advertisement link), and content insert module obtains the advertising message (or advertisement link) corresponding with user behavior feature by queries ad administration module; Access statistical module is responsible for being redirected the Web request that user clicks advertising message, and user's click advertisement behavior is carried out to counting statistics, and statistics can be used for the foundation of charge.As shown in figure 13, comprise the steps:

Step 501, user initiate to access the Web request of joining website by subscriber equipment;

Step 502, gateway device are asked and are copied Web request to joining website forwarding Web, and the Web request copying is forwarded to DPI equipment;

The URL of step 503, DPI device parses Web acquisition request access, judges whether to tackle this Web request according to strategy (as according to the label in URL white list or URL etc.) and carries out advertisement insertion.If desired insertion of advertising, DPI is counterfeit to join website and returns to redirected Web and reply, and redirected Web asks to Advertisement Server (can be specifically content insert module), carries the original URL of user's access simultaneously in parameter; URL white list in this step can be the list of all URL addresses of joining Website server, utilize this white list can only join the insertion of advertising of Website server in user's access, also can make to add indicating label in the URL address of joining Website server, this indicating label is for showing that its URL address is the URL address of joining Website server simultaneously;

Step 504, user side browser initiate to access the Web request of Advertisement Server (can be specifically content insert module) automatically;

Step 505, Advertisement Server (can be specifically content insert module) initiate to access the web request of joining Website server according to the original URL in parameter, receive Web and reply the page;

Step 506, Advertisement Server (can be specifically content insert module) identify from user management module inquiring user according to the source IP address of subscriber equipment, according to the user ID inquiring user behavioural characteristic inquiring, and inquire about corresponding advertising message according to user behavior feature from advertising management module, optionally, can also add releasing advertisements record, be convenient to follow-up statistics;

Step 507, Advertisement Server (can be specifically content insert module) are inserted into web by advertising message and reply in the page, and return to subscriber equipment;

Step 508-509, user click advertising message by subscriber equipment, thereby trigger to Advertisement Server (can be specifically access statistical module) and initiate Web request, it should be noted that, because the URL in advertising message points to access statistical module, the address of advertisement website is comprised in parameter, and what therefore in the time that user clicks advertising message, first access is access statistical module;

The behavior that step 510, Advertisement Server (can be specifically access statistical module) be clicked advertising message to user is added up, and returns to subscriber equipment the Web that is redirected to advertisement website and reply;

Step 511, subscriber equipment initiate to access the Web request of advertisement website automatically.

Figure 14 is the schematic flow sheet of advertisement release process in the present invention's the second specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, and in advertisement release process, gateway device is responsible for E-Packeting to DPI equipment; DPI equipment is responsible for identification/parsing Web request, and judges whether to want insertion of advertising according to the information parsing, and if desired, tackles user Web request, returns to be redirected reply to subscriber equipment.Advertisement Server (can be specifically content insert module) is responsible for building advertising framework, in advertising framework, insert the accurate advertisement corresponding with user behavior feature and original URL, then return to user, user management module is in charge of user ID, IP couple, and content insert module is by user management module, inquiry obtains user ID; Behavior management module is responsible for maintenance customer's behavioural characteristic, and content insert module is by behavior management module, inquiry obtains user behavior feature; Advertising management module is in charge of and is safeguarded advertising message (or advertisement link), and content insert module is the advertisement (or advertisement link) with user behavior characteristic matching by the acquisition of queries ad administration module; Access statistical module is responsible for being redirected the Web request that user clicks advertisement, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used for the foundation as charge.As shown in figure 14, comprise the steps:

Step 601, user initiate to access the Web request of joining Website server by subscriber equipment, gateway device sends to above-mentioned Web request to join Website server and the mirror image bag of this web request is transmitted to DPI equipment;

The above-mentioned Web request of step 602, DPI device parses, judges whether to tackle this Web request according to strategy (as according to the label in URL white list or URL etc.) and carries out advertisement insertion.If desired insertion of advertising, DPI equipment imitates joins Website server and returns to Web and reply, and Web request is redirected to content insert module, carries the original URL of user's access simultaneously in parameter; URL white list in this step can be the list of all URL addresses of joining Website server, utilize this white list can only join the insertion of advertising of Website server in user's access, also can make to add indicating label in the URL address of joining Website server, this indicating label is for showing that its URL address is the URL address of joining Website server simultaneously;

Step 603, user initiate to access the Web request of Advertisement Server (can be specifically content insert module) automatically by subscriber equipment;

Step 604, Advertisement Server (can be specifically content insert module) identify to user management module inquiring user according to user source IP, according to user ID to behavior management module inquiring user behavioural characteristic, advertising message according to from user behavior feature to advertising management module match query, optionally, can also add releasing advertisements record;

Step 605, Advertisement Server (can be specifically content insert module) build advertising framework, the above-mentioned advertising message of obtaining and user are accessed in original URL insertion framework, and return to user;

Step 606, user initiate to access the Web request of joining Website server automatically by subscriber equipment (as user side browser);

Step 607, join Website server and carry out normal Web and reply, return to original web page content;

Step 608-609, user click advertising message by subscriber equipment, initiate to point to the Web request of access statistical module, it should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, when therefore user clicks advertisement, first sends Web request to access statistical module;

The behavior that step 610, Advertisement Server (can be specifically access statistical module) are clicked advertisement to user is added up, and then returns to Web and replys, and redirected Web asks to advertisement website;

Step 611, user initiate to access the Web request of advertisement website automatically by user side browser.

Figure 15 is the schematic flow sheet of advertisement release process in the present invention's the 3rd specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, and in advertisement release process, Advertisement Server is as the Web server that accurate advertisement information is provided; User management module in Advertisement Server is in charge of user ID and IP couple, and the content insert module in Advertisement Server is by obtaining user ID to user management module inquiry; Behavior management module in Advertisement Server is responsible for maintenance customer's behavioural characteristic, and the content insert module in Advertisement Server is by obtaining user behavior feature according to user ID to the inquiry of behavior management module; Advertising management module in Advertisement Server is in charge of and is safeguarded advertising message (or advertisement link), and content insert module is by the advertising message (or advertisement link) with user behavior characteristic matching to advertising management module inquiry acquisition; Access statistical module in Advertisement Server is responsible for being redirected the Web request that user clicks advertising message, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used as the foundation of charge.As shown in figure 15, comprise the steps:

Step 701, join Website server and insert Javascrip script in advertisement space, in script containing the advertisement link of pointing to Advertisement Server, " the http://UBA.net/advert> as <imgsrc=;

Step 702, user initiate to access the Web request of joining Website server by subscriber equipment, this Web request forwards by gateway device;

Step 703, join Website server and return to Web and reply;

Step 704, receive that Web replys after, subscriber equipment (as user side browser) is initiated Web request from trend Advertisement Server (the specifically content insert module in Advertisement Server);

Step 705, Advertisement Server (the specifically content insert module in Advertisement Server) identify to user management module inquiring user according to the source IP address of subscriber equipment, according to user ID to behavior management module inquiring user behavioural characteristic, the advertising message to advertising management module match query according to user behavior feature again, optionally, can also carry out ad distribution statistics, then return to the Web that comprises advertising message and reply;

Step 706-707, user click advertisement by subscriber equipment, send Web request to Advertisement Server (the specifically access statistical module in Advertisement Server); It should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, therefore in the time that user clicks advertisement, sends Web request to access statistical module;

The behavior that step 708, Advertisement Server (the specifically access statistical module in Advertisement Server) are clicked advertisement to user is added up, and then returns to redirected Web and asks to reply to the Web of advertisement website;

Step 709, user initiate the Web request of access advertisement website automatically by subscriber equipment (as user side browser); The same prior art of follow-up flow process, repeats no more.

Figure 16 is the schematic flow sheet of advertisement release process in the present invention's the 4th specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, in advertisement release process, Advertisement Server as subscriber equipment and join the agency (Proxy) between Website server, is responsible for inserting accurate advertisement link in Web request; User management module in Advertisement Server is in charge of user ID and IP couple, and the content insert module in Advertisement Server is by obtaining user ID to user management module inquiry; Behavior management module in Advertisement Server is responsible for maintenance customer's behavioural characteristic, and content insert module is by behavior management module, inquiry obtains user behavior feature; Advertising management module in Advertisement Server is in charge of and is safeguarded advertising message (or advertisement link), and content insert module obtains the advertising message (or advertisement link) corresponding with user behavior feature by queries ad administration module; Access statistical module in Advertisement Server is responsible for being redirected the Web request that user clicks advertising message, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used for the foundation of charge.As shown in figure 16, comprise the steps:

Step 801, user initiate to access the Web request of joining website by subscriber equipment, this Web request is forwarded by gateway device;

Step 802, Advertisement Server (can be specifically the content insert module in Advertisement Server) are tackled this Web request, identify to user management module inquiring user according to the IP address in Web request, according to user ID to behavior management module inquiring user behavioural characteristic, the advertisement link according to user behavior feature to advertising management module match query;

Step 803, Advertisement Server (can be specifically the content insert module in Advertisement Server) are inserted into this above-mentioned advertisement link in Web request, and advertisement link can be used as a parameter in URL or inserts in Cookie;

Step 804, Advertisement Server (can be specifically the content insert module in Advertisement Server) are sent to the Web request containing advertisement link to join Website server;

Step 805, join Website server and reply and in the page, insert Web and ask contained advertisement link at Web, and return and comprise that the Web of advertisement link replys;

Step 806-807, user click advertising message by subscriber equipment, send Web request thereby trigger to access statistical module; It should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, therefore in the time that user clicks advertisement, sends Web request to access statistical module;

The behavior that step 808, Advertisement Server (can be specifically the access statistical module in Advertisement Server) are clicked advertisement to user is added up, and then returns to the Web that is redirected to advertisement website and replys;

Step 809, user initiate the Web request of access advertisement website automatically by subscriber equipment (as user side browser).

Figure 17 is the schematic flow sheet of advertisement release process in the present invention's the 5th specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, in advertisement release process, Advertisement Server as subscriber equipment and join the Proxy that acts on behalf of between website, is responsible for inserting user ID in Web request; User management module in Advertisement Server is in charge of user ID and IP address pair, and the content insert module in Advertisement Server is by user management module, inquiry obtains user ID; Behavior management module in Advertisement Server is responsible for maintenance customer's behavioural characteristic, and content insert module is by obtaining user behavior feature according to user ID to the inquiry of behavior management module; Advertising management module in Advertisement Server is in charge of and is safeguarded advertising message (or advertisement link), and content insert module is obtained and the advertising message (or advertisement link) of user behavior characteristic matching to advertising management module according to user behavior feature; Access statistical module in Advertisement Server is responsible for being redirected user and is sent Web request by clicking advertising message, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used as the foundation of charge.As shown in figure 17, comprise the steps:

Step 901, user initiate to access the Web request of joining Website server by subscriber equipment, this Web request is forwarded by gateway device;

Step 902, Advertisement Server (the specifically content insert module in Advertisement Server) are tackled this Web request, identify from user management module inquiring user according to the source IP address of subscriber equipment;

Step 903, Advertisement Server (the specifically content insert module in Advertisement Server) are inserted into user ID in Web request (concrete, user ID can be used as a parameter in URL or inserts in Cookie);

Step 904, Advertisement Server (the specifically content insert module in Advertisement Server) are sent to the Web request containing user ID to join Website server;

Step 905, join Website server according to user ID to Advertisement Server (the specifically behavior management module in Advertisement Server) inquiring user behavioural characteristic, the advertising message according to user behavior feature to Advertisement Server (the specifically advertising management module in Advertisement Server) match query; Optionally, can also carry out ad distribution statistics;

Step 906, join Website server and reply and in the page, insert above-mentioned advertising message at Web, and return to Web to subscriber equipment and reply;

Step 907-908, user click advertising message by subscriber equipment, trigger to Advertisement Server (the specifically access statistical module in Advertisement Server) and send Web request; It should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, in the time that user clicks advertisement, sends Web request to access statistical module;

The behavior that step 909, Advertisement Server (the specifically access statistical module in Advertisement Server) are clicked advertisement to user is added up, and then returns to the Web that is redirected to advertisement website and replys;

Step 910, subscriber equipment are initiated the Web request of access advertisement website automatically by subscriber equipment (as user side browser).

In the present embodiment, be to obtain user ID and send it to by the content insert module in Advertisement Server to join website, also has in addition a kind of execution mode, Web request is directly sent to and joins website, identify from the user management module inquiring user of Advertisement Server according to the IP address of subscriber equipment by joining website, then according to user ID inquiring user behavioural characteristic, and further obtain advertising message according to user behavior feature from advertising management module, advertising message is inserted into Web and replys and in the page, return to subscriber equipment.

Figure 18 is the schematic flow sheet of advertisement release process in the present invention's the 6th specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, in advertisement process of transmitting, Advertisement Server as subscriber equipment and join the Proxy that acts on behalf of between website, is responsible for replying middle insertion accurate advertisement at Web; User management module in Advertisement Server is in charge of user ID and IP address pair, and the content insert module in Advertisement Server is by user management module, inquiry obtains user ID; Behavior management module in Advertisement Server is responsible for maintenance customer's behavioural characteristic, and content insert module is by behavior management module, inquiry obtains user behavior feature; Advertising management module in Advertisement Server is in charge of and is safeguarded advertising message (or advertisement link), and content insert module obtains the advertising message (or advertisement link) corresponding with user behavior feature by queries ad administration module; Access statistical module in Advertisement Server is responsible for being redirected the Web request that user clicks advertising message, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used as the foundation of charge.As shown in figure 18, comprise the steps:

Step 1001, user initiate to access the Web request of joining Website server by subscriber equipment. and this Web request is forwarded by gateway device;

Step 1002, join Website server and return to Web and reply, Advertisement Server (the specifically content insert module in Advertisement Server) is tackled this Web and is replied;

Step 1003, Advertisement Server (the specifically content insert module in Advertisement Server) identify to user management module inquiring user according to the IP address of subscriber equipment, according to user ID to behavior management module inquiring user behavioural characteristic, the advertising message according to user behavior feature to advertising management module match query; Optionally, can also carry out ad distribution statistics;

Step 1004, Advertisement Server (the specifically content insert module in Advertisement Server) are inserted into this advertising message during Web replys;

Step 1005, Advertisement Server (the specifically content insert module in Advertisement Server) will be replied and be sent to subscriber equipment containing the Web of above-mentioned advertising message;

Step 1006-1007, receive that Web replys after, user clicks advertisement by subscriber equipment, and triggers to Advertisement Server (the specifically access statistical module in Advertisement Server) and initiate Web request; It should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, when therefore user clicks advertisement, sends Web request to access statistical module;

The behavior that step 1008, Advertisement Server (the specifically access statistical module in Advertisement Server) are clicked advertisement to user is added up, and then returns to the Web that is redirected to advertisement website and replys;

Step 1009, subscriber equipment are initiated the Web request of access advertisement website automatically by subscriber equipment (as user side browser).

Figure 19 is the schematic flow sheet of advertisement release process in the present invention's the 7th specific embodiment, the process that user identity identification is analyzed with user's internet behavior is in the present embodiment identical with above-mentioned the first specific embodiment, in advertisement release process, Advertisement Server as subscriber equipment and join the Proxy that acts on behalf of between website, is responsible for insertion of advertising information in Streaming Media; User management module in Advertisement Server is in charge of user ID and IP address pair, and the content insert module in Advertisement Server is by obtaining user ID according to IP address to user management module inquiry; Behavior management module in Advertisement Server is responsible for maintenance customer's behavioural characteristic, and content insert module is by behavior management module, inquiry obtains user behavior feature; Advertising management module in Advertisement Server is in charge of and is safeguarded advertising message (or advertisement link), and content insert module obtains the advertising message (or advertisement link) corresponding with user behavior feature by queries ad administration module; Access statistical module in Advertisement Server is responsible for being redirected the Web request that user clicks advertising message, and user's click advertising message behavior is carried out to counting statistics, and statistics can be used as the foundation of charge.As shown in figure 19, comprise the steps:

Step 1101, user initiate real-time stream media protocol Real Time Streaming Protocol, hereinafter to be referred as: RTSP) request, this RTSP request is forwarded by gateway device;

RTSP request is tackled and revised to step 1102, Advertisement Server, inserts therein the identification information of content insert module place node, as the information such as IP address, URL of subscriber equipment;

Step 1103, Advertisement Server are sent to amended RTSP request to join Website server;

Step 1104, join Website server and return to RTSP and reply;

Step 1105, user initiate Streaming Media linking request;

Step 1106, join Website server and return to Streaming Media link and reply;

Step 1107, Advertisement Server are according to the IP address lookup user ID of subscriber equipment, according to user ID inquiring user behavioural characteristic, according to the advertising message of user behavior characteristic query coupling; Optional, can also carry out ad distribution statistics;

Step 1108, join Website server while returning to Streaming Media to user, Advertisement Server interception Streaming Media, and the advertising message that inserting step 1107 is mated therein, then send to subscriber equipment;

Step 1109-1110, user click advertising message by subscriber equipment, trigger to Advertisement Server (the specifically access statistical module in Advertisement Server) and initiate Web request; It should be noted that, because the URL in advertisement points to access statistical module, the address of advertisement website is comprised in parameter, when therefore user clicks advertisement, sends Web request to access statistical module;

The behavior that step 1111, Advertisement Server (the specifically access statistical module in Advertisement Server) are clicked advertisement to user is added up, and then returns to be redirected to the redirected of advertisement website and to reply;

Step 1112, user initiate the Web request of access advertisement website automatically by subscriber equipment (as user side browser).

In sum, advertisement placement method, device and system that the above embodiment of the present invention provides, by user's internet behavior analysis is obtained to user behavior feature, and carry out the propelling movement of advertising message according to user behavior feature, can provide the specific aim of advertisement pushing, for user provides advertising message more accurately.The user ID providing in the above embodiment of the present invention can refer to user's cell-phone number or the account dialling up on the telephone, user surf the Net use equipment can be the equipments for surfing the net such as personal computer, mobile phone, PDA, wherein the information such as user's cell-phone number, dialing account is relatively-stationary, therefore by this category information being identified to the internet behavior that contributes to accurate, long-term tracking user, the result that user's behavioural characteristic is analyzed can be more accurate.In the embodiment of the present invention, can utilize already present telecommunication apparatus to carry out user identity identification, without increasing extra flow process (as kind of a Cookie, removal Cookies information), and can be undertaken by bypass the analysis of user behavior feature, can not impact user's normal browsing webpage, and above-mentioned flow process is simply efficient, be conducive to realize high-performance.In the above embodiment of the present invention, not only can analyze user's acts and efforts for expediency, can also analyze user's long-term action, user's long-term action characteristic information and acts and efforts for expediency characteristic information can be held more accurately, in the time carrying out the propelling movement of advertisement, advertising strategy can be selected more flexibly.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, can carry out the hardware that instruction is relevant by computer program to complete, described program can be stored in a computer read/write memory medium, this program, in the time carrying out, can comprise as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.

Finally it should be noted that: above embodiment is only in order to technical scheme of the present invention to be described but not be limited, although the present invention is had been described in detail with reference to preferred embodiment, those of ordinary skill in the art is to be understood that: it still can be modified or be equal to replacement technical scheme of the present invention, and these amendments or be equal to replacement and also can not make amended technical scheme depart from the spirit and scope of technical solution of the present invention.

Claims

1. an advertisement placement method, is characterized in that, comprising:

According to the relation information of IP address, user ID and the user behavior feature safeguarded, the corresponding user behavior feature of source IP address in acquisition and described accesses network request,

Wherein, described user behavior feature adopts following method to obtain:

The statistics of described access to netwoks relevant information according to user within the very first time and the matching result of knowledge base, obtain the type distribution situation of this user's accessed web page, and described very first time scope comprises long-term time range and/or short-term time range,

According to the distribution situation of described user's accessed web page type and behavioural characteristic analysis rule, obtain corresponding user behavior feature, described user behavior feature comprises this user's long-term action characteristic information and user's acts and efforts for expediency characteristic information,

By described user behavior feature, with the corresponding associated preservation of user ID or upgrade, wherein said user ID is associated with the user's source IP address in described accesses network request;

According to the access websites address in described accesses network request, send the second accesses network request to corresponding Website server, wherein, described the second accesses network request comprises described advertising message, and receives the web page answers page that is inserted with advertising message returning or the stream medium data that is inserted with advertising message;

Described in returning to user, be inserted with the web page answers page of advertising message or be inserted with the stream medium data of advertising message.

2. advertisement placement method according to claim 1, is characterized in that, described at least according to described user behavior feature, and the advertising message that obtains coupling comprises:

According to the user behavior feature of safeguarding and the relation information of advertising message, obtain the advertising message of mating with the key word information in described user behavior feature and the described web page answers page with advertising message or the acquisition of described user behavior characteristic matching.

3. advertisement placement method according to claim 1, is characterized in that, described method further comprises:

Build advertising framework, in described advertising framework, be inserted with the access websites address in described advertising message and described accesses network request;

The described step that is inserted with the web page answers page of advertising message described in returning to user or is inserted with the stream medium data of advertising message is: return to user the accesses network that comprises described advertising framework and reply.

4. advertisement placement method according to claim 1, is characterized in that, described method further comprises:

The IP address that reception maintaining network equipment are sent and the relation information of user ID.

5. advertisement placement method according to claim 1, is characterized in that, described method further comprises:

Receive user and click the accesses network request sending after advertising message, point to Advertisement Server, the information that described accesses network request comprises user's source IP address and advertisement website;

According to the information of described user's source IP address and advertisement website, counting user is clicked the behavior of advertisement;

And return to user the accesses network that is redirected to advertising network site server and reply, make subscriber equipment automatically initiate to access the accesses network request of advertisement website.

6. an Advertisement Server, is characterized in that, comprising:

First communication module, for receiving the accesses network request that user sends, described accesses network request at least comprises user's source IP address, and returns with the corresponding accesses network of described accesses network request and reply to user, and described accesses network is replied the advertising message that at least comprises coupling;

Behavioural analysis module, for the statistics of access to netwoks relevant information within the very first time and the matching result of knowledge base according to user, obtain the type distribution situation of this user's accessed web page, described very first time scope comprises long-term time range and/or short-term time range, according to the distribution situation of described user's accessed web page type and behavioural characteristic analysis rule, obtain corresponding user behavior feature, described user behavior feature comprises this user's long-term action characteristic information and user's acts and efforts for expediency characteristic information, and refresh the user behavior feature associated with corresponding user ID by described user-behavior management module,

Advertising management module, be used at least according to described user behavior feature, obtain the advertising message of coupling, and according to the access websites address in described accesses network request, send the second accesses network request to corresponding Website server, wherein, described the second accesses network request comprises described advertising message, and receives the web page answers page that is inserted with advertising message returning or the stream medium data that is inserted with advertising message; Described in returning to user, be inserted with the web page answers page of advertising message or be inserted with the stream medium data of advertising message.

7. Advertisement Server according to claim 6, is characterized in that, further comprises:

Described advertising management module is the first advertising management module, for according to the user behavior feature of safeguarding and the relation information of advertising message, obtains the advertising message with described user behavior characteristic matching; Or, according to the key word information in described user behavior feature, the described web page answers page and the user behavior feature of maintenance and the relation information of advertising message, from advertising database, obtain the advertising message of coupling.

8. Advertisement Server according to claim 6, is characterized in that, further comprises:

Second content insert module for building advertising framework, is inserted the access websites address in described advertising message and the first accesses network request in described advertising framework; Wherein, the accesses network that described first communication module returns to user is replied and is specially the accesses network that comprises described advertising framework and replys.

9. Advertisement Server according to claim 6, is characterized in that, described user-behavior management module is also for receiving and the IP address sent of maintaining network equipment and the relation information of user ID.

10. Advertisement Server according to claim 6, is characterized in that, further comprises:

Access statistical module, click accesses network request that send after advertising message, sensing Advertisement Server for receives user by first communication module, click the behavior of advertising message according to the Information Statistics user of the user's source IP address in described accesses network request and advertisement website; And return to user the accesses network that is redirected to advertisement website by first communication module and reply.